{"id":7957,"date":"2022-05-10T05:00:00","date_gmt":"2022-05-10T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7957"},"modified":"2024-05-17T09:08:08","modified_gmt":"2024-05-17T09:08:08","slug":"the-advantages-of-referral-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/the-advantages-of-referral-marketing\/","title":{"rendered":"Ventajas del marketing de recomendaci\u00f3n frente a la b\u00fasqueda de pago y los anuncios en redes sociales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5adc589cf58\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5adc589cf58\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/the-advantages-of-referral-marketing\/#An_Introduction_to_Referral_Marketing\" >Introducci\u00f3n al marketing de recomendaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/the-advantages-of-referral-marketing\/#3_Key_Advantages_of_Referral_Marketing\" >3 ventajas clave del marketing de recomendaci\u00f3n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/the-advantages-of-referral-marketing\/#1_Control\" >1. Control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/the-advantages-of-referral-marketing\/#2_Momentum\" >2. Momentum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/the-advantages-of-referral-marketing\/#3_Connections\" >3. Conexiones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/the-advantages-of-referral-marketing\/#Why_Referral_Marketing_Is_Beating_Paid_Search_and_Social_Media_Ads\" >Por qu\u00e9 el marketing de recomendaci\u00f3n est\u00e1 venciendo a la b\u00fasqueda de pago y a los anuncios en redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/the-advantages-of-referral-marketing\/#How_to_Get_Started_with_Referral_Marketing\" >C\u00f3mo empezar con el marketing de recomendaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/the-advantages-of-referral-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">En lo que respecta al marketing, decidir c\u00f3mo distribuir el tiempo y el dinero rara vez es una decisi\u00f3n f\u00e1cil. A menudo puede dar la sensaci\u00f3n de que est\u00e1s tirando el dinero a la basura con la esperanza de que eso atraiga a nuevos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si buscas una estrategia m\u00e1s eficaz, el marketing de recomendaci\u00f3n es un m\u00e9todo de probada eficacia para ampliar tu base de clientes sin los riesgos que conlleva la publicidad de pago en buscadores y <a href=\"https:\/\/www.consumeracquisition.com\/faq\/what-is-social-advertising\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">anuncios en redes sociales<\/a>. Las referencias son una forma indispensable (y barata) de ampliar su alcance y conectar mejor con su p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, analizaremos qu\u00e9 es el marketing de recomendaci\u00f3n y repasaremos sus numerosas ventajas. A continuaci\u00f3n, compararemos el marketing de recomendaci\u00f3n con el posicionamiento de pago y hablaremos de las ventajas de situar las recomendaciones en el centro de tu estrategia de marketing. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Referral_Marketing\"><\/span>Introducci\u00f3n al marketing de recomendaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de recomendaci\u00f3n es una estrategia cl\u00e1sica para llegar a nuevos clientes y es algo con lo que casi seguro se ha encontrado. En pocas palabras, el marketing de recomendaci\u00f3n consiste en convencer a un cliente existente para que lo recomiende a otros clientes potenciales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-affiliate-marketing-works\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de afiliaci\u00f3n<\/a> es un concepto similar, pero el marketing de recomendaci\u00f3n se centra m\u00e1s en que sus clientes recomienden a sus amigos y familiares, en lugar de a desconocidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un componente clave del marketing de recomendaci\u00f3n es proporcionar la motivaci\u00f3n adecuada. Si su contenido es excepcional, esa puede ser toda la motivaci\u00f3n necesaria para fomentar las referencias org\u00e1nicas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, en la mayor\u00eda de los casos, un leve empuj\u00f3n o recordatorio puede marcar la diferencia entre un cliente satisfecho o un flujo constante de nuevos clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los incentivos habituales para las recomendaciones se incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Precios reducidos<\/li><li>Un cr\u00e9dito para una transacci\u00f3n futura<\/li><li>Regalos o recompensas<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">He aqu\u00ed una <a href=\"https:\/\/www.capitalone.com\/credit-cards\/refer-a-friend\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ejemplo de Capital One<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Capital-One-screenshot-1024x626.png\" alt=\"Captura de pantalla de la p\u00e1gina del programa de recomendaci\u00f3n de Capital One\" class=\"wp-image-7958\" width=\"768\" height=\"470\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Capital-One-screenshot-1024x626.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Capital-One-screenshot-300x183.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Capital-One-screenshot-768x470.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Capital-One-screenshot-232x142.png 232w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Capital-One-screenshot-442x270.png 442w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Capital-One-screenshot-156x95.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/Capital-One-screenshot.png 1091w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En muchos casos, tanto la persona que recomienda como la recomendada reciben una recompensa cuando se lleva a cabo una acci\u00f3n concreta, como abrir una nueva cuenta. Para que el marketing de recomendaci\u00f3n sea eficaz, es importante contar con un incentivo equilibrado que motive tanto a la persona que recomienda como a la recomendada de forma que merezca la pena. <a href=\"https:\/\/neilpatel.com\/blog\/customer-acquisition-cost\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">coste de adquisici\u00f3n de clientes<\/a> a la empresa.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Key_Advantages_of_Referral_Marketing\"><\/span>3 ventajas clave del marketing de recomendaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Llegados a este punto, quiz\u00e1 te est\u00e9s preguntando si el marketing de recomendaci\u00f3n es adecuado para tu negocio. Para ayudarte a tomar esa decisi\u00f3n, veamos tres ventajas clave que ofrece esta estrategia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Control\"><\/span>1. Control<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las mayores ventajas del marketing de recomendaci\u00f3n es que ofrece m\u00e1s control y flexibilidad que los anuncios de pago en buscadores y redes sociales. Por ejemplo, cuando se compran anuncios de b\u00fasqueda y de redes sociales, a menudo se est\u00e1 <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">pago por clic<\/a>. Aunque esto puede generar tr\u00e1fico, no garantiza (ni aumenta siempre las probabilidades de) conversiones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con el marketing de recomendaci\u00f3n, usted controla tanto el incentivo como la acci\u00f3n necesaria para obtenerlo. Por ejemplo, <a href=\"https:\/\/www.t-mobile.com\/support\/new-to-tmobile\/refer-a-friend-program\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ofertas de T-Mobile<\/a> una tarjeta prepago MasterCard $50 cuando los clientes actuales recomienden a amigos o familiares que abran una nueva cuenta:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/T-Mobile-Refer-a-Friend-page-1024x236.png\" alt=\"Captura de pantalla de la p\u00e1gina del programa &quot;Recomienda a un amigo&quot; de T-Mobile\" class=\"wp-image-7959\" width=\"768\" height=\"177\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/T-Mobile-Refer-a-Friend-page-1024x236.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/T-Mobile-Refer-a-Friend-page-300x69.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/T-Mobile-Refer-a-Friend-page-768x177.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/T-Mobile-Refer-a-Friend-page-524x121.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/T-Mobile-Refer-a-Friend-page-156x36.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/T-Mobile-Refer-a-Friend-page.png 1139w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A diferencia del pago por clic, el retorno de la inversi\u00f3n (ROI) de un programa de recomendaci\u00f3n como \u00e9ste es mucho m\u00e1s predecible y puede ajustarse seg\u00fan sea necesario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si el coste resulta demasiado elevado, por ejemplo, la recompensa podr\u00eda reducirse a $25. Por otro lado, si el incentivo no es suficiente para atraer muchas aperturas de cuentas nuevas, podr\u00eda aumentarse la cantidad en d\u00f3lares o incentivar tambi\u00e9n al nuevo titular de la cuenta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Momentum\"><\/span>2. Momentum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otro punto fuerte del marketing de recomendaci\u00f3n es que puede crecer exponencialmente con el tiempo. Por ejemplo, si un cliente recomienda a dos amigos, cada uno de los cuales recomienda a dos compa\u00f1eros de trabajo y todos ellos a dos familiares, ese primer cliente habr\u00e1 generado 14 nuevos clientes potenciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque no se puede contar con <em>cada<\/em> cliente por una recomendaci\u00f3n, un buen programa de marketing de recomendaci\u00f3n requiere poco trabajo una vez implantado. Adem\u00e1s, puede tener un efecto multiplicador a lo largo del tiempo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tenga en marcha un programa de recomendaci\u00f3n bien equilibrado, el \u00fanico coste real de esos nuevos clientes ser\u00e1 el incentivo que elija. Esto significa que cualquier cliente de <a href=\"https:\/\/directiveconsulting.com\/resources\/glossary\/organic-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">fuentes ecol\u00f3gicas<\/a>Los anuncios de pago, u otras referencias, podr\u00edan remitir a\u00fan m\u00e1s clientes nuevos, potenciando esas v\u00edas de marketing de forma gratuita.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Connections\"><\/span>3. Conexiones<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un programa de recomendaci\u00f3n, por su propia naturaleza, fomenta las conexiones personales y el sentido de comunidad. Lo ideal es que el proceso de recomendaci\u00f3n incluya una conversaci\u00f3n entre usted y el cliente, que le permita conectar con \u00e9l y le brinde la oportunidad de generar confianza y fidelidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, el proceso de recomendaci\u00f3n hace que la gente hable de su empresa. Ya sea en l\u00ednea o comprando, conseguir que la gente hable de su empresa nunca es malo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas conversaciones pueden convertir a los clientes en defensores y motivarlos para que dejen rese\u00f1as positivas, proporcionen testimonios significativos y compartan su contenido en las redes sociales. Una vez m\u00e1s, esto puede reforzar el impacto global de sus campa\u00f1as de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Referral_Marketing_Is_Beating_Paid_Search_and_Social_Media_Ads\"><\/span>Por qu\u00e9 el marketing de recomendaci\u00f3n est\u00e1 venciendo a la b\u00fasqueda de pago y a los anuncios en redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de que existieran Google, las gu\u00edas telef\u00f3nicas o incluso los anuncios en los peri\u00f3dicos, las empresas atra\u00edan a nuevos clientes a trav\u00e9s del boca a boca. Aunque las b\u00fasquedas de pago y los anuncios en redes sociales forman parte de cualquier estrategia de marketing integral, no pueden sustituir a la eficacia del marketing de recomendaci\u00f3n ni a los numerosos efectos secundarios positivos que conlleva.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/prettylinks.com\/blog\/understand-paid-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anuncios de b\u00fasqueda de pago<\/a> puede hacer que su sitio web aparezca en b\u00fasquedas relevantes, pero esto puede o no traducirse en conversiones o clics reales. Lo mismo ocurre con los anuncios en las redes sociales, que compiten con una avalancha de otros contenidos para llamar la atenci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"709\" height=\"289\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/credit-card-ad.png\" alt=\"Captura de pantalla del resultado del anuncio de pago &quot;tarjeta de cr\u00e9dito&quot; de Google\" class=\"wp-image-7960\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/credit-card-ad.png 709w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/credit-card-ad-300x122.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/credit-card-ad-348x142.png 348w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/credit-card-ad-662x270.png 662w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/02\/credit-card-ad-156x64.png 156w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Con el marketing de recomendaci\u00f3n, usted capacita a sus clientes para abogar por su empresa, lo que cambia fundamentalmente la din\u00e1mica de la relaci\u00f3n. En lugar de una empresa y su clientela, puede crear una comunidad que impulse nuevos negocios, en beneficio de todos los implicados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los clientes son el alma de cualquier empresa, as\u00ed que \u00bfpor qu\u00e9 no implicarlos en su estrategia de marketing como promotores, en lugar de como meros objetivos? Mientras que la mayor\u00eda de las formas de publicidad tienen un alcance o una difusi\u00f3n limitados, el marketing de recomendaci\u00f3n funciona con una red de personas, limitada \u00fanicamente por su motivaci\u00f3n para recomendarle, en la que una sola persona puede ser la que difunda su mensaje como la p\u00f3lvora.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Referral_Marketing\"><\/span>C\u00f3mo empezar con el marketing de recomendaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A estas alturas, probablemente est\u00e9s deseando poner en marcha tu nueva campa\u00f1a de marketing de recomendaci\u00f3n. Si es as\u00ed, hay varias estrategias que puedes seguir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo primero que tendr\u00e1s que hacer es <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/things-you-need-to-start-an-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un plan claro<\/a>. Esto significa decidir por qu\u00e9 quiere recompensar a los clientes, c\u00f3mo los recompensar\u00e1 y c\u00f3mo difundir\u00e1 la noticia de su nuevo programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n conviene buscar una herramienta que te ayude a poner en pr\u00e1ctica tu estrategia de marketing de recomendaci\u00f3n. Puede resultar complicado (y llevar mucho tiempo) hacer un seguimiento manual de las recomendaciones y las recompensas, por lo que te conviene <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-automation-can-power-up-your-affiliate-marketing-efforts\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatizar la mayor parte del proceso<\/a> como sea posible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ello, consulte nuestro <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a> plugin:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1024x419.png\" alt=\"El plugin Easy Affiliate desbloquea varias ventajas del marketing de recomendaci\u00f3n\" class=\"wp-image-7772\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1024x419.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-300x123.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-768x314.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1536x628.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-347x142.png 347w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-660x270.png 660w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1216x498.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-156x64.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage.png 1789w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque est\u00e1 dise\u00f1ado principalmente para crear programas de afiliaci\u00f3n, este plugin tambi\u00e9n facilita la implementaci\u00f3n de su propia campa\u00f1a de marketing de recomendaci\u00f3n. <a href=\"https:\/\/easyaffiliate.com\/es\/docs-category\/getting-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">Puesta en marcha<\/a> es sencillo, y podr\u00e1s <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">seguimiento de todos sus remitentes<\/a> y descubra el rendimiento de su campa\u00f1a a lo largo del tiempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el marketing es un \u00e1mbito en constante evoluci\u00f3n, las recomendaciones son una de las estrategias m\u00e1s antiguas y fiables para ampliar tu p\u00fablico. Y lo mejor de todo es que es muy sencillo poner en marcha un programa de recomendaciones utilizando una herramienta como <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un programa de recomendaci\u00f3n bien dise\u00f1ado, puede beneficiarse de:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Coste previsible de captaci\u00f3n de clientes<\/li><li>Impulso de marketing que crece con el tiempo<\/li><li>Mayor conexi\u00f3n con los clientes<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfDispone de alguna estrategia de recomendaci\u00f3n eficaz que atraiga constantemente nuevos negocios a su puerta? <\/em>Comparta sus consejos en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Y no te olvides de suscribirte a nuestro bolet\u00edn informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to marketing, choosing how to allocate your time and money is rarely an easy decision. It can often feel like you&#8217;re throwing money into the wind in hopes that it will attract new customers. If you&#8217;re looking for a better strategy, referral marketing is a tried-and-true method of growing your customer base [&hellip;]<\/p>\n","protected":false},"author":4832,"featured_media":7968,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"KG: Finalized & Scheduled","footnotes":""},"categories":[312],"tags":[44,71,397],"class_list":["post-7957","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-affiliate-program","tag-referral-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are so many ways to advertise your business. 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