{"id":7996,"date":"2023-04-25T05:00:00","date_gmt":"2023-04-25T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7996"},"modified":"2024-05-17T08:40:26","modified_gmt":"2024-05-17T08:40:26","slug":"low-budget-small-business-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/","title":{"rendered":"C\u00f3mo hacer marketing de bajo presupuesto para peque\u00f1as empresas (6 maneras)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a7464dc2315b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7464dc2315b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#1_Build_a_Professional_Website\" >1. Crear un sitio web profesional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#2_Create_an_Email_Marketing_List\" >2. Crear una lista de marketing por correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#3_Dive_into_Social_Media_Marketing\" >3. Sum\u00e9rgete en el marketing en redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#4_Try_Affiliate_Marketing\" >4. Pruebe el marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#5_Start_Guest_Blogging\" >5. Empezar a escribir como blogger invitado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#6_Brush_Up_on_SEO\" >6. Repasar el SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Si eres propietario de una peque\u00f1a empresa, ya conoces los retos que conlleva dirigir tu propia empresa. Cuando te encargas de todo t\u00fa mismo, el marketing no es m\u00e1s que otra tarea m\u00e1s que a\u00f1adir a tu lista de cosas por hacer. Puede llevar mucho tiempo y resultar caro, pero es fundamental para el \u00e9xito de un negocio.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, hay muchas formas sencillas y econ\u00f3micas de promocionar tu empresa en Internet. Si tu presupuesto es ajustado, puedes dar a conocer tu negocio sin que te cueste un ojo de la cara.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> \u00a1Adelante!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_a_Professional_Website\"><\/span>1. Crear un sitio web profesional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una p\u00e1gina web constituye la piedra angular de tu presencia en Internet y puede servir de base para todas tus iniciativas de marketing. Tanto si pretendes vender productos o servicios, como si quieres desarrollar tu marca personal o promocionar tu empresa u organizaci\u00f3n, una p\u00e1gina web bien dise\u00f1ada es fundamental para tu \u00e9xito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las grandes ventajas de crear un sitio web es que puede hacerse gratis o a muy bajo coste. Hay muchas plataformas disponibles que ofrecen creadores de sitios web gratuitos, sin embargo, recomendamos encarecidamente echar un vistazo a <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">WordPress<\/a>que es una de las plataformas web m\u00e1s populares y utilizadas del mundo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example.png\" alt=\"La p\u00e1gina de inicio de WordPress.\" class=\"wp-image-8021\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example.png 896w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-300x186.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-768x477.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-229x142.png 229w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-435x270.png 435w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-156x97.png 156w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">WordPress es un software de c\u00f3digo abierto que te permite crear y publicar tu propia p\u00e1gina web de forma r\u00e1pida y sencilla. Es f\u00e1cil de usar para principiantes, lo que significa que no necesitas tener experiencia t\u00e9cnica ni en programaci\u00f3n para crear una p\u00e1gina web atractiva y funcional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto a la p\u00e1gina web en s\u00ed, no hace falta crear nada extravagante. Un dise\u00f1o sencillo con un mensaje directo deber\u00eda dejar claro qu\u00e9 es lo que vendes, y unos cuantos elementos b\u00e1sicos <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00e1cticas de optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> deber\u00eda empezar a atraer visitantes (m\u00e1s sobre esto en breve).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tendr\u00e1 que comprar un nombre de dominio y un plan de alojamiento. Los dominios var\u00edan mucho, pero a menudo pueden adquirirse por $10-15 al a\u00f1o. En cuanto al alojamiento, <a href=\"https:\/\/memberpress.com\/blog\/how-to-choose-the-best-web-hosting-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">una configuraci\u00f3n compartida o VPS<\/a> puede ser todo lo que necesita para gestionar el sitio de una peque\u00f1a empresa, y puede encontrar proveedores de confianza que ofrecen planes por $5-10 al mes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/memberpress.com\/blog\/how-to-choose-the-best-domain-name-for-your-membership-site\/\" style=\"border-radius:50px;background-color:#f5d10e\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n sobre dominios y alojamiento web &gt;&gt;<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_an_Email_Marketing_List\"><\/span>2. Crear una lista de marketing por correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing por correo electr\u00f3nico puede parecer anticuado, pero sigue siendo un m\u00e9todo probado para llegar a su p\u00fablico objetivo sin gastar una gran parte de su presupuesto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, 99% de los consumidores consultan su correo electr\u00f3nico todos los d\u00edas, lo que lo convierte en la forma #1 de llegar a clientes potenciales y actuales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas herramientas que puede utilizar para crear una lista de marketing por correo electr\u00f3nico. Por ejemplo, <a href=\"https:\/\/memberpress.com\/go\/constant\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Contacto constante<\/a> ofrece una prueba gratuita de 60 d\u00edas y planes a partir de $9,99 al mes, mientras que <a href=\"https:\/\/memberpress.com\/go\/aweber\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AWeber<\/a> ofrece un nivel gratuito:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-1024x674.png\" alt=\"La p\u00e1gina de inicio de AWeber.\" class=\"wp-image-5095\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-1024x674.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-300x197.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-768x505.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-1040x684.png 1040w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-156x103.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing.png 1233w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">El marketing por correo electr\u00f3nico te ayuda a crear una experiencia personalizada para tu p\u00fablico, al tiempo que refuerza tus esfuerzos de promoci\u00f3n de la marca. Adem\u00e1s, es <a href=\"https:\/\/prettylinks.com\/blog\/get-started-with-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">muy f\u00e1cil de empezar<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/memberpress.com\/blog\/best-email-software-for-your-membership-site\/\" style=\"border-radius:50px;color:#010000;background-color:#f5d10e\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s software de correo electr\u00f3nico para elegir &gt;&gt; <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Dive_into_Social_Media_Marketing\"><\/span>3. Sum\u00e9rgete en el marketing en redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing en redes sociales es fundamental para cualquier peque\u00f1a empresa. Es una de las mejores formas de interactuar con clientes potenciales. Y aunque t\u00fa <em>puede<\/em> comprar anuncios orientados a las redes sociales, es totalmente gratuito crear una p\u00e1gina y hacer crecer tus seguidores de forma org\u00e1nica.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas plataformas diferentes, y cada una se adapta a nichos y p\u00fablicos espec\u00edficos. Por ejemplo, TikTok no ser\u00eda apropiada para una compa\u00f1\u00eda de seguros, porque <a href=\"https:\/\/www.omnicoreagency.com\/tiktok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">la mayor\u00eda de sus usuarios<\/a> tienen entre 16 y 24 a\u00f1os. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook es, con diferencia, la plataforma de medios sociales m\u00e1s utilizada en todo el mundo, <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">con 2.910 millones de usuarios en todo el mundo<\/a>mientras que los usuarios de Linkedin tienen un nivel educativo medio alto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te recomendamos que empieces por el canal que <a href=\"https:\/\/www.socialmediatoday.com\/news\/the-8-best-social-media-platforms-to-market-your-business-in-2021-infograp\/595834\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">se ajusta a su p\u00fablico objetivo<\/a>. Entonces podr\u00e1 centrarse en <a href=\"https:\/\/memberpress.com\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">desarrollar una estrategia eficaz<\/a> para aprovechar al m\u00e1ximo esa plataforma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Try_Affiliate_Marketing\"><\/span>4. Pruebe el marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de afiliaci\u00f3n<\/a> es una estrategia de marketing cada vez m\u00e1s popular (y asequible) que puede ayudar a las peque\u00f1as empresas a aumentar sus ingresos y llegar a un p\u00fablico m\u00e1s amplio. Consiste en asociarse con personas que promocionar\u00e1n tus productos o servicios entre su propio p\u00fablico, ganando una comisi\u00f3n por cada venta que realicen en tu nombre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las razones por las que esta estrategia es tan adecuada para las peque\u00f1as empresas con un presupuesto ajustado es la <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-program-costs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">bajo coste inicial<\/a>. A diferencia de muchas otras estrategias de marketing, no es necesario realizar una inversi\u00f3n inicial importante para ponerse en marcha. En cambio, puedes empezar poco a poco e ir ampliando tu programa de afiliados a medida que empieces a ver resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por supuesto, crear un programa de afiliados requiere tiempo y esfuerzo, y es importante asegurarse de configurarlo de manera que se maximice el retorno de la inversi\u00f3n. \u00a1Ah\u00ed es donde entra en juego nuestro plugin Easy Affiliate! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a> est\u00e1 dise\u00f1ado para facilitarte al m\u00e1ximo la configuraci\u00f3n y gesti\u00f3n de tu programa de afiliaci\u00f3n, para que puedas centrarte en dirigir tu negocio y generar ventas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1024x439.png\" alt=\"El plugin Easy Affiliate.\" class=\"wp-image-8016\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1024x439.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-300x129.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-768x330.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1536x659.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-331x142.png 331w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-629x270.png 629w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1216x522.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-156x67.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate.png 1657w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Con este potente plugin, tendr\u00e1 un control total sobre su programa, desde <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">personalizaci\u00f3n de las comisiones<\/a> y t\u00e9rminos a <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/start-affiliate-commission-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"\">seguimiento de ventas y conversiones<\/a>. Adem\u00e1s, su interfaz intuitiva te permite gestionar f\u00e1cilmente a tus afiliados desde un \u00fanico panel de control.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, nuestro plugin se integra a la perfecci\u00f3n con una amplia gama de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/woocommerce-affiliate-program\/\" target=\"_blank\" rel=\"noopener\" title=\"\">plataformas de comercio electr\u00f3nico populares<\/a>para que pueda empezar a ganar comisiones de inmediato. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin costes ocultos ni configuraciones complicadas, Easy Affiliate es una forma asequible y eficaz para que las peque\u00f1as empresas se inicien en el marketing de afiliaci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/easyaffiliate.com\/es\/pricing\/\" style=\"border-radius:50px;background-color:#f5d10e\" target=\"_blank\" rel=\"noreferrer noopener\">Comience a crear su programa de afiliados AHORA &gt;&gt; <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Start_Guest_Blogging\"><\/span>5. Empezar a escribir como blogger invitado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfPor qu\u00e9 deber\u00edas escribir entradas de blog para otra web cuando ya est\u00e1s ocupado con tu propio contenido? Hay numerosas razones para crear entradas como autor invitado, y la primera es que, a menudo, es gratis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, escribir como autor invitado en otros blogs es una forma excelente de <a href=\"https:\/\/www.singlegrain.com\/blog-posts\/blogging\/the-importance-and-power-of-guest-posting-and-how-to-get-started-with-this-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">llegar a nuevos p\u00fablicos<\/a>. Es una situaci\u00f3n en la que todos salen ganando: t\u00fa consigues publicidad gratuita para tu negocio y la web anfitriona obtiene contenido gratuito. Escribir como autor invitado tambi\u00e9n te ayuda a establecer relaciones con otras peque\u00f1as empresas de tu sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/prettylinks.com\/blog\/traffic-driving-guest-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">iniciarse en el guest blogging<\/a>, te conviene investigar un poco y encontrar publicaciones que tu p\u00fablico objetivo ya suela consultar. A continuaci\u00f3n, puedes averiguar si aceptan art\u00edculos de colaboradores externos y ponerte en contacto con ellos con una idea concreta para un contenido \u00fanico y que aporte valor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Brush_Up_on_SEO\"><\/span>6. Repasar el SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>) es esencial para cualquier sitio web que quiera atraer visitantes. Sin embargo, resulta especialmente crucial para una peque\u00f1a empresa que depende del tr\u00e1fico de su sitio web para ampliar su cartera de clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, el SEO es algo que se puede hacer por poco o ning\u00fan coste, y los beneficios son significativos. Existen <a href=\"https:\/\/memberpress.com\/blog\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">muchas estrategias SEO<\/a>pero un buen punto de partida es asegurarse de que su sitio web es apto para m\u00f3viles y recoger los datos de los usuarios. <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">un plugin SEO<\/a> para hacer parte del trabajo pesado:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-1024x472.png\" alt=\"P\u00e1gina de inicio de SEO All In One\" class=\"wp-image-5737\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-1024x472.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-300x138.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-768x354.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-308x142.png 308w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-586x270.png 586w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-156x72.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO.png 1151w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede optimizar sus contenidos para <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/find-affiliate-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">palabras clave espec\u00edficas<\/a>acorta tus enlaces con <a href=\"https:\/\/prettylinks.com\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enlaces bonitos<\/a>y <a href=\"https:\/\/memberpress.com\/blog\/improve-wordpress-website-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">mejorar la velocidad del sitio<\/a>. Estas t\u00e9cnicas son gratuitas o de bajo coste, y te ayudar\u00e1n a garantizar que tu p\u00e1gina web tenga una gran visibilidad para los usuarios que realizan b\u00fasquedas relevantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Puede resultar dif\u00edcil encontrar un equilibrio entre la comercializaci\u00f3n de su peque\u00f1a empresa y el cumplimiento de un presupuesto. Sin embargo <em>es<\/em> posible para maximizar la eficacia de sus campa\u00f1as de marketing sin vaciar su cuenta bancaria. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que avance, descubrir\u00e1 qu\u00e9 t\u00e9cnicas funcionan mejor para su peque\u00f1a empresa, como los consejos que hemos tratado hoy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cree un sitio web profesional con <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WordPress<\/a>.<\/li>\n\n\n\n<li>Cree una lista de marketing por correo electr\u00f3nico para llegar a sus clientes.<\/li>\n\n\n\n<li>Ad\u00e9ntrate en el marketing en redes sociales, centr\u00e1ndote en aquellas plataformas cuyos usuarios formen parte del p\u00fablico objetivo de tu empresa.<\/li>\n\n\n\n<li>Pruebe el marketing de afiliaci\u00f3n con <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a>.<\/li>\n\n\n\n<li>Escriba a <a href=\"https:\/\/prettylinks.com\/blog\/traffic-driving-guest-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">art\u00edculos invitados<\/a>&nbsp;y llegar a nuevos p\u00fablicos.<\/li>\n\n\n\n<li>Repasa el SEO para <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mejora el posicionamiento de tu sitio web en los motores de b\u00fasqueda<\/a>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTienes alguna otra t\u00e9cnica rentable para comercializar tu peque\u00f1a empresa? <\/em>H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Y no te olvides de suscribirte a nuestro bolet\u00edn informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a small business owner, you already know the challenges that come with running your own company. When you\u2019re managing everything yourself, marketing is just one more thing to add to your to-do list. It can be time-consuming and expensive, yet it&#8217;s vital to a successful business.&nbsp; Fortunately, there are many simple and cost-friendly [&hellip;]<\/p>\n","protected":false},"author":4832,"featured_media":10519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"KG: Finalized & Scheduled","footnotes":""},"categories":[312,436,132,413],"tags":[44,71,443,65],"class_list":["post-7996","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-affiliate-program","category-business","category-lists","tag-affiliate-marketing","tag-affiliate-program","tag-budget","tag-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Small business owners know the financial challenges that come with running their own company. 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