{"id":7996,"date":"2023-04-25T05:00:00","date_gmt":"2023-04-25T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7996"},"modified":"2024-05-17T08:40:26","modified_gmt":"2024-05-17T08:40:26","slug":"low-budget-small-business-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/","title":{"rendered":"C\u00f3mo hacer marketing de bajo presupuesto para peque\u00f1as empresas (6 maneras)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59f7abda9fa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59f7abda9fa\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#1_Build_a_Professional_Website\" >1. Crear un sitio web profesional<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#2_Create_an_Email_Marketing_List\" >2. Crear una lista de marketing por correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#3_Dive_into_Social_Media_Marketing\" >3. Sum\u00e9rgete en el marketing en redes sociales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#4_Try_Affiliate_Marketing\" >4. Pruebe el marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#5_Start_Guest_Blogging\" >5. Empezar a escribir como blogger invitado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#6_Brush_Up_on_SEO\" >6. Repasar el SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">If you\u2019re a small business owner, you already know the challenges that come with running your own company. When you\u2019re managing everything yourself, marketing is just one more thing to add to your to-do list. It can be time-consuming and expensive, yet it&#8217;s vital to a successful business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, there are many simple and cost-friendly ways to advertise your company online. If you&#8217;re on a tight budget, it\u2019s possible to spread the word about your business without breaking the bank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> \u00a1Adelante!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_a_Professional_Website\"><\/span>1. Crear un sitio web profesional<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A website serves as the cornerstone of your online presence and can function as the foundation for all of your marketing efforts. Whether you&#8217;re trying to sell products or services, build your personal brand, or promote your company or organization, a well-crafted website is essential to your success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las grandes ventajas de crear un sitio web es que puede hacerse gratis o a muy bajo coste. Hay muchas plataformas disponibles que ofrecen creadores de sitios web gratuitos, sin embargo, recomendamos encarecidamente echar un vistazo a <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">WordPress<\/a>que es una de las plataformas web m\u00e1s populares y utilizadas del mundo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example.png\" alt=\"La p\u00e1gina de inicio de WordPress.\" class=\"wp-image-8021\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example.png 896w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-300x186.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-768x477.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-229x142.png 229w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-435x270.png 435w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-156x97.png 156w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">WordPress is an open-source software that allows you to create and publish your own website quickly and easily. It&#8217;s beginner-friendly, meaning you don&#8217;t need to have any technical or coding experience to create a beautiful and functional website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to the site itself, there&#8217;s no need to create anything extravagant. A clean layout with a direct message should make it clear what you&#8217;re selling, and a few basic <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00e1cticas de optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> deber\u00eda empezar a atraer visitantes (m\u00e1s sobre esto en breve).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tendr\u00e1 que comprar un nombre de dominio y un plan de alojamiento. Los dominios var\u00edan mucho, pero a menudo pueden adquirirse por $10-15 al a\u00f1o. En cuanto al alojamiento, <a href=\"https:\/\/memberpress.com\/blog\/how-to-choose-the-best-web-hosting-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">una configuraci\u00f3n compartida o VPS<\/a> puede ser todo lo que necesita para gestionar el sitio de una peque\u00f1a empresa, y puede encontrar proveedores de confianza que ofrecen planes por $5-10 al mes.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/memberpress.com\/blog\/how-to-choose-the-best-domain-name-for-your-membership-site\/\" style=\"border-radius:50px;background-color:#f5d10e\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n sobre dominios y alojamiento web &gt;&gt;<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_an_Email_Marketing_List\"><\/span>2. Crear una lista de marketing por correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing por correo electr\u00f3nico puede parecer anticuado, pero sigue siendo un m\u00e9todo probado para llegar a su p\u00fablico objetivo sin gastar una gran parte de su presupuesto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De hecho, 99% de los consumidores consultan su correo electr\u00f3nico todos los d\u00edas, lo que lo convierte en la forma #1 de llegar a clientes potenciales y actuales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas herramientas que puede utilizar para crear una lista de marketing por correo electr\u00f3nico. Por ejemplo, <a href=\"https:\/\/memberpress.com\/go\/constant\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Contacto constante<\/a> ofrece una prueba gratuita de 60 d\u00edas y planes a partir de $9,99 al mes, mientras que <a href=\"https:\/\/memberpress.com\/go\/aweber\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AWeber<\/a> ofrece un nivel gratuito:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-1024x674.png\" alt=\"La p\u00e1gina de inicio de AWeber.\" class=\"wp-image-5095\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-1024x674.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-300x197.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-768x505.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-1040x684.png 1040w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-156x103.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing.png 1233w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Email marketing helps you create a personalized experience for your audience while strengthening your branding efforts. Plus, it&#8217;s <a href=\"https:\/\/prettylinks.com\/blog\/get-started-with-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">muy f\u00e1cil de empezar<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/memberpress.com\/blog\/best-email-software-for-your-membership-site\/\" style=\"border-radius:50px;color:#010000;background-color:#f5d10e\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s software de correo electr\u00f3nico para elegir &gt;&gt; <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Dive_into_Social_Media_Marketing\"><\/span>3. Sum\u00e9rgete en el marketing en redes sociales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Social media marketing is vital to any small business. It&#8217;s one of the best ways to engage with potential customers. And while you <em>puede<\/em> comprar anuncios orientados a las redes sociales, es totalmente gratuito crear una p\u00e1gina y hacer crecer tus seguidores de forma org\u00e1nica.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas plataformas diferentes, y cada una se adapta a nichos y p\u00fablicos espec\u00edficos. Por ejemplo, TikTok no ser\u00eda apropiada para una compa\u00f1\u00eda de seguros, porque <a href=\"https:\/\/www.omnicoreagency.com\/tiktok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">la mayor\u00eda de sus usuarios<\/a> tienen entre 16 y 24 a\u00f1os. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook es, con diferencia, la plataforma de medios sociales m\u00e1s utilizada en todo el mundo, <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">con 2.910 millones de usuarios en todo el mundo<\/a>mientras que los usuarios de Linkedin tienen un nivel educativo medio alto.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;d recommend starting with the channel that <a href=\"https:\/\/www.socialmediatoday.com\/news\/the-8-best-social-media-platforms-to-market-your-business-in-2021-infograp\/595834\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">se ajusta a su p\u00fablico objetivo<\/a>. Entonces podr\u00e1 centrarse en <a href=\"https:\/\/memberpress.com\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">desarrollar una estrategia eficaz<\/a> para aprovechar al m\u00e1ximo esa plataforma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Try_Affiliate_Marketing\"><\/span>4. Pruebe el marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-vs-direct-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de afiliaci\u00f3n<\/a> es una estrategia de marketing cada vez m\u00e1s popular (y asequible) que puede ayudar a las peque\u00f1as empresas a aumentar sus ingresos y llegar a un p\u00fablico m\u00e1s amplio. Consiste en asociarse con personas que promocionar\u00e1n tus productos o servicios entre su propio p\u00fablico, ganando una comisi\u00f3n por cada venta que realicen en tu nombre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de las razones por las que esta estrategia es tan adecuada para las peque\u00f1as empresas con un presupuesto ajustado es la <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-program-costs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">bajo coste inicial<\/a>. Unlike many other marketing strategies, there&#8217;s no need to invest significant amounts of money upfront in order to get started. Instead, you can start small and gradually scale up your affiliate program as you start seeing results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, building an affiliate program takes time and effort, and it&#8217;s important to make sure you&#8217;re setting up your program in a way that will maximize your ROI. That&#8217;s where our Easy Affiliate plugin comes in! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a> est\u00e1 dise\u00f1ado para facilitarte al m\u00e1ximo la configuraci\u00f3n y gesti\u00f3n de tu programa de afiliaci\u00f3n, para que puedas centrarte en dirigir tu negocio y generar ventas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1024x439.png\" alt=\"El plugin Easy Affiliate.\" class=\"wp-image-8016\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1024x439.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-300x129.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-768x330.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1536x659.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-331x142.png 331w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-629x270.png 629w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1216x522.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-156x67.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate.png 1657w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Con este potente plugin, tendr\u00e1 un control total sobre su programa, desde <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">personalizaci\u00f3n de las comisiones<\/a> y t\u00e9rminos a <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/start-affiliate-commission-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"\">seguimiento de ventas y conversiones<\/a>. And, it&#8217;s user-friendly interface makes it easy to manage your affiliates from one dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, nuestro plugin se integra a la perfecci\u00f3n con una amplia gama de <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/woocommerce-affiliate-program\/\" target=\"_blank\" rel=\"noopener\" title=\"\">plataformas de comercio electr\u00f3nico populares<\/a>para que pueda empezar a ganar comisiones de inmediato. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin costes ocultos ni configuraciones complicadas, Easy Affiliate es una forma asequible y eficaz para que las peque\u00f1as empresas se inicien en el marketing de afiliaci\u00f3n.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/easyaffiliate.com\/es\/pricing\/\" style=\"border-radius:50px;background-color:#f5d10e\" target=\"_blank\" rel=\"noreferrer noopener\">Comience a crear su programa de afiliados AHORA &gt;&gt; <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Start_Guest_Blogging\"><\/span>5. Empezar a escribir como blogger invitado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Why should you write blog posts for another site when you\u2019re already busy with your own content? There are numerous reasons to create guest posts, the first being that it&#8217;s often free.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s more, guest blogging is an excellent way to <a href=\"https:\/\/www.singlegrain.com\/blog-posts\/blogging\/the-importance-and-power-of-guest-posting-and-how-to-get-started-with-this-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">llegar a nuevos p\u00fablicos<\/a>. It&#8217;s a win-win for everyone involved \u2013 you get free promotion for your business, and the host site gets free content. Guest blogging also helps you create relationships with other small businesses in your niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/prettylinks.com\/blog\/traffic-driving-guest-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">iniciarse en el guest blogging<\/a>, you&#8217;ll want to do some research and find publications that your target audience already spends time with. Then you can find out if they accept guest posts, and approach them with a concrete idea for a unique, value-adding piece of content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Brush_Up_on_SEO\"><\/span>6. Repasar el SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>) is essential for any site trying to attract visitors. However, it&#8217;s especially crucial for a small business that depends on website traffic to grow its customer base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afortunadamente, el SEO es algo que se puede hacer por poco o ning\u00fan coste, y los beneficios son significativos. Existen <a href=\"https:\/\/memberpress.com\/blog\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">muchas estrategias SEO<\/a>pero un buen punto de partida es asegurarse de que su sitio web es apto para m\u00f3viles y recoger los datos de los usuarios. <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">un plugin SEO<\/a> para hacer parte del trabajo pesado:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-1024x472.png\" alt=\"P\u00e1gina de inicio de SEO All In One\" class=\"wp-image-5737\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-1024x472.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-300x138.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-768x354.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-308x142.png 308w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-586x270.png 586w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-156x72.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO.png 1151w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n puede optimizar sus contenidos para <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/find-affiliate-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">palabras clave espec\u00edficas<\/a>acorta tus enlaces con <a href=\"https:\/\/prettylinks.com\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enlaces bonitos<\/a>y <a href=\"https:\/\/memberpress.com\/blog\/improve-wordpress-website-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">mejorar la velocidad del sitio<\/a>. These techniques are free or low-cost, and they&#8217;ll help ensure that your website is highly visible to relevant searchers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Puede resultar dif\u00edcil encontrar un equilibrio entre la comercializaci\u00f3n de su peque\u00f1a empresa y el cumplimiento de un presupuesto. Sin embargo <em>es<\/em> posible para maximizar la eficacia de sus campa\u00f1as de marketing sin vaciar su cuenta bancaria. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A medida que avance, descubrir\u00e1 qu\u00e9 t\u00e9cnicas funcionan mejor para su peque\u00f1a empresa, como los consejos que hemos tratado hoy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cree un sitio web profesional con <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WordPress<\/a>.<\/li>\n\n\n\n<li>Cree una lista de marketing por correo electr\u00f3nico para llegar a sus clientes.<\/li>\n\n\n\n<li>Dive into social media marketing, focusing on platforms with users in your business&#8217;s target audience.<\/li>\n\n\n\n<li>Pruebe el marketing de afiliaci\u00f3n con <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a>.<\/li>\n\n\n\n<li>Escriba a <a href=\"https:\/\/prettylinks.com\/blog\/traffic-driving-guest-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">art\u00edculos invitados<\/a>&nbsp;y llegar a nuevos p\u00fablicos.<\/li>\n\n\n\n<li>Repasa el SEO para <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve your site&#8217;s search engine rankings<\/a>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTienes alguna otra t\u00e9cnica rentable para comercializar tu peque\u00f1a empresa? <\/em>H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Y no te olvides de suscribirte a nuestro bolet\u00edn informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a small business owner, you already know the challenges that come with running your own company. When you\u2019re managing everything yourself, marketing is just one more thing to add to your to-do list. 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