{"id":8009,"date":"2026-02-19T10:00:00","date_gmt":"2026-02-19T15:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=8009"},"modified":"2026-02-16T09:29:37","modified_gmt":"2026-02-16T14:29:37","slug":"referral-marketing-strategy-steps","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/","title":{"rendered":"C\u00f3mo crear una estrategia de marketing de recomendaci\u00f3n que convierta a los clientes en su equipo de ventas"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a54d0311b181\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a54d0311b181\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Why_Your_Happy_Customers_Are_an_Untapped_Goldmine\" >Por qu\u00e9 sus clientes satisfechos son una mina de oro sin explotar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Step_1_Find_the_Right_People_to_Refer_You\" >Paso 1: Encontrar a las personas adecuadas que le recomienden<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Examples_of_Great_Referral_Partners\" >Ejemplos de grandes socios de referencia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Step_2_Get_Your_Incentives_Right\" >Paso 2: Conseguir los incentivos adecuados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Cash_Commissions\" >Comisiones en met\u00e1lico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Recurring_Commissions\" >Comisiones recurrentes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#The_Tiered_Approach\" >El enfoque por niveles<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Step_3_Remove_Every_Possible_Barrier_to_Sharing\" >Paso 3: Eliminar todas las barreras posibles para compartir<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Give_Them_a_Dashboard\" >Deles un panel de control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Provide_Ready-Made_Assets\" >Proporcionar activos preparados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Make_the_Rules_Crystal_Clear\" >Dejar las reglas claras<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Step_4_Track_Whats_Actually_Happening\" >Paso 4: Haz un seguimiento de lo que est\u00e1 pasando realmente<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Real-Time_Matters\" >El tiempo real importa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Watch_for_Fraud\" >Cuidado con el fraude<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Step_5_Pay_People_On_Time_Every_Time\" >Paso 5: Pagar siempre a tiempo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Make_Payouts_Easy\" >Facilitar los pagos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Be_Upfront_About_Thresholds\" >Hable claro sobre los umbrales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Step_6_Treat_Affiliates_Like_Partners\" >Paso 6: Tratar a los afiliados como socios<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Keep_Them_in_the_Loop\" >Mant\u00e9ngalos informados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Give_Them_Exclusive_Offers\" >Ofr\u00e9zcales ofertas exclusivas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Connect_to_Your_Email_Marketing\" >Con\u00e9ctese a su marketing por correo electr\u00f3nico<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Step_7_Double_Down_on_Your_Best_Performers\" >Paso 7: Apueste por los que mejor funcionan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Identify_Them_Early\" >Identif\u00edquelos a tiempo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Reward_Performance\" >Recompensar el rendimiento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Build_Actual_Relationships\" >Construir relaciones reales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Final_Thoughts\" >Reflexiones finales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/referral-marketing-strategy-steps\/#Get_Easy_Affiliate_Today\" >\u00a1Consiga Easy Affiliate hoy mismo!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Pas\u00e9 los dos primeros a\u00f1os de mi andadura en el comercio electr\u00f3nico gastando dinero en anuncios de Facebook. Algunas campa\u00f1as funcionaron. La mayor\u00eda, no. E incluso las que dieron buenos resultados ten\u00edan algo que me resultaba inc\u00f3modo: en cuanto dejaba de pagar, el tr\u00e1fico tambi\u00e9n se deten\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras tanto, uno de mis \u201ccanales\u201d m\u00e1s eficaces no era un canal en absoluto. Se trataba de un bloguero que hab\u00eda escrito una \u00fanica rese\u00f1a sobre mi producto tres a\u00f1os antes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esa publicaci\u00f3n segu\u00eda atrayendo compradores mes tras mes. Ella ya ni siquiera se esforzaba. El art\u00edculo simplemente estaba ah\u00ed, trabajando mientras ella dorm\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fue entonces cuando comprend\u00ed de verdad en qu\u00e9 consiste el marketing de recomendaci\u00f3n. Las personas a las que ya les encanta lo que vendes pueden traerte clientes a los que nunca llegar\u00edas por tu cuenta. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero la mayor\u00eda de las empresas nunca les dan una raz\u00f3n o una forma de hacerlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Aqu\u00ed te explicamos c\u00f3mo cambiarlo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Happy_Customers_Are_an_Untapped_Goldmine\"><\/span>Por qu\u00e9 sus clientes satisfechos son una mina de oro sin explotar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Todos sabemos que las recomendaciones tienen mucho peso. Cuando un amigo te habla de un restaurante, es mucho m\u00e1s probable que lo pruebes que si hubieras visto ese mismo restaurante en un anuncio. Es algo natural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las estad\u00edsticas lo confirman:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>92% de consumidores<\/strong>&nbsp;conf\u00edan en las recomendaciones de amigos y familiares por encima de cualquier otra forma de publicidad (<a href=\"https:\/\/www.nielsen.com\/insights\/2012\/global-trust-in-advertising-and-brand-messages-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen<\/a>)<\/li>\n\n\n\n<li>Los clientes recomendados tienen un&nbsp;<strong>16% mayor valor de vida \u00fatil<\/strong>&nbsp;y&nbsp;<strong>37% mayor \u00edndice de retenci\u00f3n<\/strong>&nbsp;(<a href=\"https:\/\/faculty.wharton.upenn.edu\/wp-content\/uploads\/2012\/04\/Schmitt-Skiera-vandenBulte-2011-Referral-Programs-Customer-Value.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Escuela de Negocios Wharton<\/a>)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Lo m\u00e1s sorprendente es que este boca a boca ya est\u00e1 ocurriendo en la mayor\u00eda de las empresas. Los clientes se lo cuentan a sus amigos. Mencionan los productos en Reddit. Responden a preguntas del tipo \u201c\u00bfqu\u00e9 herramientas utilizas?\u201d en Twitter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entonces, \u00bfc\u00f3mo puedes sacar m\u00e1s provecho de la expectaci\u00f3n en torno a tu negocio? Creando un sistema. Algo que haga un seguimiento de las recomendaciones, recompense a las personas que las hacen y facilite el proceso lo suficiente como para que la gente lo haga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso es lo que te ofrece una estrategia de marketing de recomendaci\u00f3n. Y aqu\u00ed tienes la gu\u00eda para crear una por ti mismo:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_the_Right_People_to_Refer_You\"><\/span>Paso 1: Encontrar a las personas adecuadas que le recomienden<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No todas las personas a las que les guste tu producto ser\u00e1n buenos socios de recomendaci\u00f3n. Lo que buscas son personas que re\u00fanan tres requisitos:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Realmente utilizan lo que vendes.<\/strong>&nbsp;Alguien que lleva dos a\u00f1os siendo cliente y conoce tu producto a la perfecci\u00f3n escribir\u00e1 sobre \u00e9l de forma diferente a alguien que se registr\u00f3 la semana pasada. La experiencia real se nota.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tienen acceso a su audiencia.<\/strong>&nbsp;Puede tratarse de un blog, un canal de YouTube, una lista de correo electr\u00f3nico o simplemente una red s\u00f3lida en su sector. El tama\u00f1o importa menos que la relevancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Est\u00e1n motivados.<\/strong>&nbsp;A algunas personas les encanta compartir buenos hallazgos. Otras necesitan un motivo econ\u00f3mico. Ambas actitudes est\u00e1n bien; solo hay que saber con cu\u00e1l de ellas est\u00e1s tratando.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Examples_of_Great_Referral_Partners\"><\/span>Ejemplos de grandes socios de referencia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagina que gestionas un <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" title=\"\">plataforma de cursos en l\u00ednea<\/a>. Sus referentes ideales podr\u00edan ser:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>El blogger de creaci\u00f3n de cursos<\/strong>: Escribe tutoriales sobre la creaci\u00f3n y el lanzamiento de cursos en l\u00ednea. Sus lectores son literalmente tu mercado objetivo.<\/li>\n\n\n\n<li><strong>El cliente satisfecho convertido en consultor<\/strong>: Utiliz\u00f3 tu plataforma para construir su propio curso, ahora ayuda a otros entrenadores a hacer lo mismo. Cada cliente es una referencia potencial.<\/li>\n\n\n\n<li><strong>El cr\u00edtico de YouTube<\/strong>: Hace tutoriales de software para creadores. Un solo v\u00eddeo puede enviar tr\u00e1fico durante a\u00f1os.<\/li>\n\n\n\n<li><strong>Anfitri\u00f3n del podcast de la industria<\/strong>: Cada semana entrevista a gente de su espacio. Una menci\u00f3n en su programa llega a miles de personas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Piense d\u00f3nde se re\u00fanen sus clientes potenciales, qu\u00e9 leen, a qui\u00e9n escuchan. Esas son las personas que quiere que le recomienden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Get_Your_Incentives_Right\"><\/span>Paso 2: Conseguir los incentivos adecuados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La forma m\u00e1s r\u00e1pida de acabar con un programa de recomendaci\u00f3n es ofrecer un incentivo que no interese a nadie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He visto empresas que ofrecen tarjetas regalo de $5 a cambio de recomendaciones que a la persona le llevan horas conseguir. Es insultante, aunque esa no sea la intenci\u00f3n. La relaci\u00f3n entre el esfuerzo y la recompensa tiene que ser razonable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cash_Commissions\"><\/span>Comisiones en met\u00e1lico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para los afiliados serios (blogueros, YouTubers, consultores que tratan las referencias como parte de sus ingresos) el dinero en efectivo es el rey. Un porcentaje de la venta (por lo general 20-30%) tiende a funcionar mejor que las tarifas planas, especialmente para los productos de mayor precio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu producto cuesta $299 al a\u00f1o, una comisi\u00f3n fija de $15 puede parecer poco atractiva. \u00bfPero 25%? Eso son $75 por venta, una cantidad que se acumula r\u00e1pidamente si alguien te env\u00eda tr\u00e1fico de forma constante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recurring_Commissions\"><\/span>Comisiones recurrentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed es donde la cosa se pone interesante para los negocios basados en suscripciones. Si la persona que te recomienda obtiene una comisi\u00f3n no solo por la primera venta, sino tambi\u00e9n por cada renovaci\u00f3n, tendr\u00e1 un incentivo para enviarte clientes que se queden contigo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una comisi\u00f3n \u00fanica de $50 podr\u00eda llamar la atenci\u00f3n de alguien. Pero \u00bf$50 ahora, m\u00e1s $50 el a\u00f1o que viene y m\u00e1s $50 al a\u00f1o siguiente? Eso genera fidelidad por ambas partes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Tiered_Approach\"><\/span>El enfoque por niveles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una estrategia que he visto que funciona muy bien es la siguiente: empezar con una comisi\u00f3n base para los afiliados y luego ir aument\u00e1ndola a medida que demuestran su val\u00eda. Si alcanzas las 10 ventas, tu comisi\u00f3n pasa de 20% a 25%. Si llegas a las 50, pasas a 30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto recompensa a sus mejores socios y da a los nuevos afiliados algo a lo que aspirar.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/custom-affiliate-commission-rates\/\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background-color:#609d62\">LEER M\u00c1S Comisiones de afiliaci\u00f3n personalizadas: 6 maneras de maximizar la rentabilidad<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Remove_Every_Possible_Barrier_to_Sharing\"><\/span>Paso 3: Eliminar todas las barreras posibles para compartir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alguien decide recomendarle. Lo que ocurra despu\u00e9s determinar\u00e1 si realmente lo hace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tienen que enviarte un correo electr\u00f3nico para conseguir un enlace, esperar una respuesta, averiguar c\u00f3mo utilizarlo y esperar que el seguimiento funcione correctamente, la mayor\u00eda no se molestar\u00e1 en hacerlo. El proceso tiene que ser instant\u00e1neo y sencillo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Them_a_Dashboard\"><\/span>Deles un panel de control<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sus afiliados deben poder iniciar sesi\u00f3n, ver sus estad\u00edsticas, coger un enlace y volver a promocionar. Todo en el mismo sitio. Haga clic, copie y listo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"975\" height=\"1024\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2025\/11\/EasyAffiliate-Dashboard-975x1024.webp\" alt=\"\" class=\"wp-image-13613\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2025\/11\/EasyAffiliate-Dashboard-975x1024.webp 975w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2025\/11\/EasyAffiliate-Dashboard-286x300.webp 286w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2025\/11\/EasyAffiliate-Dashboard-768x807.webp 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2025\/11\/EasyAffiliate-Dashboard-1462x1536.webp 1462w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2025\/11\/EasyAffiliate-Dashboard-135x142.webp 135w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2025\/11\/EasyAffiliate-Dashboard-257x270.webp 257w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2025\/11\/EasyAffiliate-Dashboard-651x684.webp 651w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2025\/11\/EasyAffiliate-Dashboard-981x1030.webp 981w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2025\/11\/EasyAffiliate-Dashboard-149x156.webp 149w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2025\/11\/EasyAffiliate-Dashboard.webp 1705w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El panel de control debe mostrarles lo que les interesa: clics, conversiones, comisiones ganadas, historial de pagos. En tiempo real, no \u201cactualizado cada 24 horas\u201d.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Provide_Ready-Made_Assets\"><\/span>Proporcionar activos preparados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No todo el mundo es dise\u00f1ador. Si les das a los afiliados <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/create-affiliate-ads-and-links\/\" title=\"\">pancartas pulidas<\/a>, im\u00e1genes para redes sociales e incluso plantillas de correo electr\u00f3nico que pueden personalizar, se elimina la barrera de \u201cno s\u00e9 qu\u00e9 decir\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mantengo una biblioteca de recursos creativos organizados por campa\u00f1a en <a href=\"http:\/\/easyaffiliate.com\/es\/plans\/pricing\/\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a>. \u00bfLanzamiento de un nuevo producto? Aqu\u00ed tienes los banners. \u00bfRebajas de temporada? Aqu\u00ed tienes el texto del correo electr\u00f3nico. Los afiliados cogen lo que necesitan y listo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background-color:#609d62\">LEER M\u00c1S 5 formas de poner las creatividades de afiliaci\u00f3n en manos de sus socios<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_the_Rules_Crystal_Clear\"><\/span>Dejar las reglas claras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfCu\u00e1ndo se abonan las comisiones? \u00bfCu\u00e1l es la duraci\u00f3n de las cookies? \u00bfExisten restricciones en cuanto a c\u00f3mo pueden promocionar los productos? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/what-is-an-affiliation-agreement-ultimate-tips-for-writing-one\/\" title=\"\">Redactar un acuerdo<\/a> que sea claro y justo para todas las partes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Track_Whats_Actually_Happening\"><\/span>Paso 4: Haz un seguimiento de lo que est\u00e1 pasando realmente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Llevar a cabo un programa de recomendaciones sin un seguimiento adecuado es como publicar anuncios sin datos anal\u00edticos. Est\u00e1s actuando a ciegas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tienes que saberlo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clics<\/strong>: \u00bfCu\u00e1ntas personas acceden a esos enlaces de referencia?<\/li>\n\n\n\n<li><strong>Conversiones<\/strong>: \u00bfCu\u00e1ntos clics se convirtieron en ventas reales?<\/li>\n\n\n\n<li><strong>Resultados por filial<\/strong>: \u00bfQui\u00e9n genera tr\u00e1fico? \u00bfQui\u00e9n genera conversiones? \u00bfQui\u00e9n no hace absolutamente nada?<\/li>\n\n\n\n<li><strong>Total de comisiones<\/strong>: \u00bfQu\u00e9 debe, a qui\u00e9n y cu\u00e1ndo?<\/li>\n<\/ul>\n\n\n\n<div id=\"ad-10917\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/es\/ads\/post-5-affiliate-marketing-kpis\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"EA Top 5 KPIs Adsanity\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/08\/EA-Top-5-KPIs-Adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Real-Time_Matters\"><\/span>El tiempo real importa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si un afiliado env\u00eda una campa\u00f1a masiva de correo electr\u00f3nico un martes y no puede ver los resultados hasta el jueves, resulta frustrante. Quiere saberlo de inmediato: \u00bfha funcionado? \u00bfDeber\u00eda enviar un correo de seguimiento? \u00bfQu\u00e9 es lo que est\u00e1 teniendo m\u00e1s repercusi\u00f3n?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los informes en tiempo real mantienen a los afiliados comprometidos y le ayudan a detectar tendencias a medida que se producen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Watch_for_Fraud\"><\/span>Cuidado con el fraude<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta es la parte inc\u00f3moda de la que nadie quiere hablar. No todas las referencias son leg\u00edtimas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autorreferencias (utilizar su propio enlace para obtener un descuento), <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-fraud-detection\/\" title=\"\">patrones de clics sospechosos<\/a>, y las conversiones de fuentes poco fiables, se acumulan. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detectar un problema a tiempo ahorra dinero y conversaciones inc\u00f3modas m\u00e1s adelante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/blog\/prevent-affiliate-fraud\/\" title=\"\">Una buena detecci\u00f3n del fraude se\u00f1ala autom\u00e1ticamente cualquier actividad inusual<\/a>picos repentinos en las conversiones, intentos de autorreferencia, tr\u00e1fico de fuentes sospechosas. Usted revisa, investiga si es necesario, y hace una llamada antes de que el dinero salga.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Pay_People_On_Time_Every_Time\"><\/span>Paso 5: Pagar siempre a tiempo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es aqu\u00ed donde muchas empresas pierden la confianza de sus afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguien cobra una comisi\u00f3n en enero. Pasa febrero. Pasa marzo. Te env\u00edan un correo electr\u00f3nico preguntando qu\u00e9 ha pasado. Te apresuras a averiguarlo. Est\u00e1n molestos. La relaci\u00f3n se deteriora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Establece un calendario y c\u00famplelo. Lo habitual es que sea mensual. Anuncia claramente la fecha de pago (\u201clas comisiones se abonan antes del d\u00eda 15 de cada mes por las ventas del mes anterior\u201d) y c\u00famplela siempre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Payouts_Easy\"><\/span>Facilitar los pagos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PayPal funciona para la mayor\u00eda de los afiliados. Es r\u00e1pido, muy utilizado y no requiere recopilar datos bancarios. Si puedes hacerlo <a href=\"https:\/\/easyaffiliate.com\/es\/docs\/pay-affiliates-via-paypal-1-click\/\" title=\"\">pagos con un clic<\/a> (revisar la lista, dar el visto bueno, listo), dedicar\u00e1s mucho menos tiempo a las tareas administrativas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Upfront_About_Thresholds\"><\/span>Hable claro sobre los umbrales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si no se abona la comisi\u00f3n hasta que alguien alcance $50, d\u00edselo antes de que se registre. Es frustrante descubrir, despu\u00e9s de haber ganado $40, que a\u00fan no puedes acceder a ella.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Treat_Affiliates_Like_Partners\"><\/span>Paso 6: Tratar a los afiliados como socios<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los mejores programas de recomendaci\u00f3n no son transacciones, sino colaboraciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sus afiliados hablan de usted, escriben sobre usted, se juegan su reputaci\u00f3n recomend\u00e1ndole. Eso merece algo m\u00e1s que un cheque mensual de comisiones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Them_in_the_Loop\"><\/span>Mant\u00e9ngalos informados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfNueva funci\u00f3n? Comun\u00edqueselo primero a sus afiliados. \u00bfPr\u00f3xima venta? Av\u00edseles con antelaci\u00f3n para que puedan preparar el contenido. \u00bfCambios en la estructura de comisiones? Comun\u00edqueselo antes de que se produzca, no despu\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada mes env\u00edo a mis afiliados un breve resumen: las novedades, lo que est\u00e1 por venir, qui\u00e9nes son los que mejor rendimiento tienen y las promociones de las que pueden beneficiarse. Me lleva una hora redactarlo y sirve para mantener el inter\u00e9s de todo el programa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Them_Exclusive_Offers\"><\/span>Ofr\u00e9zcales ofertas exclusivas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deja que tus afiliados ofrezcan algo que su p\u00fablico no pueda conseguir en ning\u00fan otro sitio. Por ejemplo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>un c\u00f3digo de descuento, <\/li>\n\n\n\n<li>un recurso adicional, <\/li>\n\n\n\n<li>acceso anticipado a una nueva funci\u00f3n. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hace que su promoci\u00f3n sea m\u00e1s valiosa y refuerza la relaci\u00f3n con sus lectores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connect_to_Your_Email_Marketing\"><\/span>Con\u00e9ctese a su marketing por correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Integro mi lista de afiliados con mi plataforma de correo electr\u00f3nico (<a href=\"https:\/\/easyaffiliate.com\/es\/addons\/activecampaign\/\" title=\"\">ActiveCampaign<\/a> en mi caso, pero <a href=\"https:\/\/easyaffiliate.com\/es\/addons\/mailchimp\/\" title=\"\">Mailchimp,<\/a> <a href=\"https:\/\/easyaffiliate.com\/es\/addons\/convertkit\/\" title=\"\">Kit<\/a>, y otros tambi\u00e9n funcionan). De esta forma puedo segmentar por nivel de rendimiento, enviar actualizaciones espec\u00edficas y automatizar secuencias de bienvenida para nuevos registros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es mejor que gestionar una hoja de c\u00e1lculo aparte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_Double_Down_on_Your_Best_Performers\"><\/span>Paso 7: Apueste por los que mejor funcionan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El rendimiento de los afiliados sigue una ley de potencia. Un peque\u00f1o n\u00famero de referenciadores impulsar\u00e1 la mayor\u00eda de sus resultados. Tr\u00e1telos en consecuencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Identify_Them_Early\"><\/span>Identif\u00edquelos a tiempo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Revisa tus informes cada mes. \u00bfQui\u00e9n te aporta tr\u00e1fico de forma constante? \u00bfQui\u00e9n genera buenas conversiones? \u00bfQui\u00e9n lleva seis meses sin dar se\u00f1ales de vida?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reward_Performance\"><\/span>Recompensar el rendimiento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Asciende a los principales afiliados a niveles de comisi\u00f3n m\u00e1s altos. Ofr\u00e9celes ofertas exclusivas. Ponte en contacto con ellos personalmente y preg\u00fantales qu\u00e9 les ayudar\u00eda a promocionar los productos de forma m\u00e1s eficaz. A veces basta con responder m\u00e1s r\u00e1pido a sus preguntas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Actual_Relationships\"><\/span>Construir relaciones reales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sus cinco mejores afiliados probablemente generen m\u00e1s ingresos que los cincuenta \u00faltimos juntos. Con\u00f3zcalos. Vis\u00edtelos trimestralmente. Preg\u00fanteles por su negocio. Encuentre formas de colaborar m\u00e1s all\u00e1 de la relaci\u00f3n de afiliaci\u00f3n est\u00e1ndar.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seminarios web conjuntos, <\/li>\n\n\n\n<li>Puestos de invitados,<\/li>\n\n\n\n<li>Sesiones de feedback sobre productos<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Haz que se sientan part\u00edcipes de tu \u00e9xito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Reflexiones finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de recomendaci\u00f3n funciona porque se basa en algo real: personas que recomiendan cosas que realmente les gustan a otras personas que podr\u00edan necesitarlas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tu trabajo es facilitarlo. Dale a la gente una raz\u00f3n para compartir, una forma sencilla de hacerlo y una compensaci\u00f3n justa cuando funcione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas que lo hacen bien acaban teniendo un canal de marketing que se ampl\u00eda con el tiempo. \u00bfEse bloguero que escribi\u00f3 sobre ti el a\u00f1o pasado? Sigue enviando tr\u00e1fico. \u00bfEse afiliado que te incluy\u00f3 en las recomendaciones de sus cursos? Cada nuevo alumno lo ve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No es algo que se consiga de la noche a la ma\u00f1ana, ni es pasivo. Pero podr\u00eda ser la estrategia de crecimiento m\u00e1s sostenible que puedas desarrollar.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfEst\u00e1 listo para crear su propio programa de recomendaci\u00f3n?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/es\/pricing\/\" title=\"\">Afiliaci\u00f3n f\u00e1cil<\/a> le ofrece todo lo que se trata en este post:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>el panel de afiliaci\u00f3n, <\/li>\n\n\n\n<li>seguimiento en tiempo real, <\/li>\n\n\n\n<li>detecci\u00f3n del fraude, <\/li>\n\n\n\n<li>pagos con un solo clic, <\/li>\n\n\n\n<li>e integraciones de marketing por correo electr\u00f3nico <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Todo en un \u00fanico plugin de WordPress. Sin intermediarios ni plataformas de terceros que gestionar. Solo tu programa, en tu sitio, bajo tu control.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" style=\"border-top-left-radius:100px;border-top-right-radius:100px;border-bottom-left-radius:100px;border-bottom-right-radius:100px;background-color:#609d62\">Cree su propio programa de recomendaci\u00f3n con Easy Affiliate<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Easy_Affiliate_Today\"><\/span>\u00a1Consiga Easy Affiliate hoy mismo!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00f1ade un completo programa de afiliados a tu sitio WordPress en cuesti\u00f3n de minutos.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfQu\u00e9 experiencia tienes con los programas de recomendaci\u00f3n, ya sea como empresario o como afiliado? 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