{"id":8041,"date":"2022-06-21T05:00:00","date_gmt":"2022-06-21T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=8041"},"modified":"2024-05-17T08:55:43","modified_gmt":"2024-05-17T08:55:43","slug":"crm-improve-small-business","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/crm-improve-small-business\/","title":{"rendered":"4 formas en que un CRM puede mejorar su peque\u00f1a empresa"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5a865a96982\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5a865a96982\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/crm-improve-small-business\/#An_Introduction_to_CRMs\" >Introducci\u00f3n a los CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/crm-improve-small-business\/#4_Ways_a_CRM_Can_Improve_Your_Small_Business\" >4 formas en que un CRM puede mejorar su peque\u00f1a empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/crm-improve-small-business\/#1_Streamline_Your_Sales_Interactions\" >1. Racionalice sus interacciones comerciales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/crm-improve-small-business\/#2_Maximize_Your_Email_Campaigns\" >2. Maximice sus campa\u00f1as de correo electr\u00f3nico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/crm-improve-small-business\/#3_Track_Your_Affiliate_Marketing_Efforts\" >3. Haga un seguimiento de sus esfuerzos de marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/crm-improve-small-business\/#4_Improve_Your_Customer_Service_Processes\" >4. Mejore sus procesos de atenci\u00f3n al cliente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/crm-improve-small-business\/#How_to_Choose_a_CRM\" >C\u00f3mo elegir un CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/crm-improve-small-business\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Podr\u00eda decirse que el aspecto m\u00e1s importante del crecimiento empresarial es la captaci\u00f3n y la fidelizaci\u00f3n de clientes. Sin embargo, organizar una estrategia de captaci\u00f3n coherente y sistem\u00e1tica puede resultar complicado. Como empresario, es probable que tengas que atender mil cosas a la vez, as\u00ed que, \u00bfc\u00f3mo puedes <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/3-steps-for-guiding-leads-through-the-affiliate-sales-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">gu\u00edas<\/a> y mantener el contacto con antiguos clientes?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ah\u00ed es donde una herramienta de gesti\u00f3n de relaciones con los clientes (CRM) puede resultar muy \u00fatil. Los CRM facilitan mantener interacciones coherentes y planificadas, y ayudarte a alcanzar tus objetivos de resultados. A pesar de su nombre, los CRM tambi\u00e9n pueden ayudarte a gestionar mucho m\u00e1s que los datos de contacto de tus clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo, explicaremos c\u00f3mo funcionan los sistemas CRM. A continuaci\u00f3n, veremos cuatro formas en las que el uso de un CRM puede mejorar tu peque\u00f1a empresa. \u00a1Empecemos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_CRMs\"><\/span>Introducci\u00f3n a los CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como su nombre indica, el software CRM le ayuda a gestionar las relaciones con sus clientes. Normalmente, lo hace mediante el seguimiento de la informaci\u00f3n y la comunicaci\u00f3n con el cliente a trav\u00e9s de distintas plataformas. Esto incluye (pero no se limita a):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Informaci\u00f3n de contacto<\/li><li>Un registro de cada cliente en el embudo de marketing<\/li><li>Historial de atenci\u00f3n al cliente<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, un CRM no solo sirve para realizar un seguimiento y organizar los clientes potenciales. Las herramientas m\u00e1s sofisticadas pueden hacer un seguimiento de tu equipo de ventas, tus socios comerciales y mucho m\u00e1s. <a href=\"https:\/\/memberpress.com\/go\/hubspot\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot ofrece un CRM gratuito<\/a>y es una de las opciones m\u00e1s potentes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-1024x485.png\" alt=\"El CRM de Hubspot\" class=\"wp-image-8048\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-1024x485.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-300x142.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-768x363.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-1536x727.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-2048x969.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-571x270.png 571w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-1216x575.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-1832x867.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-156x74.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, un CRM de calidad puede ayudarle a elaborar estrategias para colmar las lagunas de su modelo de negocio. Por ejemplo, puede ayudarle a identificar las tendencias de los clientes y a responder r\u00e1pidamente a los puntos d\u00e9biles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo de cualquier sistema CRM es optimizar la interacci\u00f3n con los clientes y mejorar tus resultados financieros. Si no est\u00e1s aprovechando un sistema CRM para respaldar los flujos de trabajo de tu empresa, es probable que est\u00e9s perdiendo oportunidades de obtener beneficios adicionales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ways_a_CRM_Can_Improve_Your_Small_Business\"><\/span>4 formas en que un CRM puede mejorar su peque\u00f1a empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora que ya sabes c\u00f3mo funciona un CRM y por qu\u00e9 deber\u00edas utilizarlo, seguramente querr\u00e1s conocer algunos detalles m\u00e1s. Veamos cuatro formas concretas en las que un CRM puede mejorar tu negocio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Streamline_Your_Sales_Interactions\"><\/span>1. Racionalice sus interacciones comerciales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando eres propietario de una peque\u00f1a empresa, es probable que dirijas un equipo reducido y que mantengas un control estricto. Con una plantilla y unos recursos m\u00ednimos, esto puede significar que los clientes potenciales (o incluso los clientes habituales) se te escapen m\u00e1s f\u00e1cilmente por las grietas de tu <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-website-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">embudo de ventas<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un CRM puede ocuparse de su proceso de ventas, desde la generaci\u00f3n de clientes potenciales hasta la conversi\u00f3n. Desde proporcionar plantillas de registro por correo electr\u00f3nico hasta asistencia contable, puede consolidar todas sus necesidades de gesti\u00f3n de clientes en un solo lugar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con un CRM, normalmente puede disfrutar de una visibilidad completa de su canal de ventas a trav\u00e9s de un panel de control f\u00e1cil de usar:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-1024x610.png\" alt=\"El panel de Hubspot\" class=\"wp-image-8049\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-1024x610.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-300x179.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-768x458.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-1536x915.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-2048x1221.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-238x142.png 238w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-453x270.png 453w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-1148x684.png 1148w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-1728x1030.png 1728w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-156x93.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Optimizar su flujo de ventas puede ayudarle a mejorar <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/online-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">su reputaci\u00f3n en l\u00ednea<\/a>Adem\u00e1s, muchos CRM priorizan la interacci\u00f3n con el cliente en funci\u00f3n de intervalos estrat\u00e9gicos y de la disposici\u00f3n del cliente a comprar. Adem\u00e1s, muchos CRM priorizan la interacci\u00f3n con el cliente en funci\u00f3n de intervalos estrat\u00e9gicos y de la disposici\u00f3n del cliente a comprar. Estos <a href=\"https:\/\/memberpress.com\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/\" target=\"_blank\" rel=\"noreferrer noopener\">esfuerzos de marketing espec\u00edficos<\/a> suelen ser m\u00e1s eficaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Maximize_Your_Email_Campaigns\"><\/span>2. Maximice sus campa\u00f1as de correo electr\u00f3nico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Otra forma en la que un CRM puede mejorar su negocio online es ayud\u00e1ndole a establecer un <a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-to-increase-affiliate-sales-with-email-marketing-tips-tools-and-providers-included\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing de \u00e9xito<\/a> campa\u00f1a. Esto puede incluir correos electr\u00f3nicos promocionales, correos electr\u00f3nicos de confirmaci\u00f3n de pedidos, actualizaciones de estado, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque algunos empresarios subestiman la <a href=\"https:\/\/techjury.net\/blog\/email-marketing-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">el poder del correo electr\u00f3nico<\/a>, las estad\u00edsticas no mienten. Se prev\u00e9 que los ingresos mundiales por marketing por correo electr\u00f3nico en 2022 alcancen <a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">alcanzan casi $10 mil millones<\/a>, lo m\u00e1s sensato ser\u00eda que no descuidaras este canal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de <a href=\"https:\/\/memberpress.com\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">segmentaci\u00f3n del correo electr\u00f3nico<\/a>Un CRM puede llegar a los clientes en el momento justo: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-1024x711.png\" alt=\"Correo electr\u00f3nico promocional de Everlane\" class=\"wp-image-8050\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-1024x711.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-300x208.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-768x533.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-1536x1066.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-2048x1422.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-205x142.png 205w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-389x270.png 389w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-985x684.png 985w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-1484x1030.png 1484w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-156x108.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Con una supervisi\u00f3n matizada, pueden incluso ayudar a evitar que sus correos electr\u00f3nicos <a href=\"https:\/\/memberpress.com\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\">quedarse atrapado en spam<\/a>. Adem\u00e1s, los sistemas CRM suelen utilizar <a href=\"https:\/\/memberpress.com\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatizaci\u00f3n del correo electr\u00f3nico<\/a> para maximizar su eficacia. De este modo, puede ir m\u00e1s all\u00e1 de los correos electr\u00f3nicos de confirmaci\u00f3n est\u00e1ndar enviando recomendaciones de productos personalizadas, correos electr\u00f3nicos de agradecimiento y mucho m\u00e1s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Track_Your_Affiliate_Marketing_Efforts\"><\/span>3. Haga un seguimiento de sus esfuerzos de marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aprovechar <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/what-is-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de afiliaci\u00f3n<\/a> puede beneficiar a cualquier <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/ecommerce-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">peque\u00f1o comercio electr\u00f3nico<\/a>. Un \u00e9xito <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">programa de afiliados<\/a> puede ayudarle a captar nuevos clientes potenciales y <a href=\"https:\/\/thirstyaffiliates.com\/blog\/your-guide-to-driving-traffic-to-your-website\" target=\"_blank\" rel=\"noreferrer noopener\">impulsar el tr\u00e1fico<\/a> a su sitio web con poca inversi\u00f3n. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto se debe a que los afiliados se encargan del marketing por ti y solo obtienen una comisi\u00f3n cuando consiguen clientes o clientes potenciales. Sin embargo, para obtener resultados, probablemente necesitar\u00e1s un sistema complejo y un n\u00famero considerable de afiliados que promocionen tus productos.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-1024x599.png\" alt=\"Una publicaci\u00f3n afiliada en Instagram\" class=\"wp-image-8051\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-1024x599.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-300x175.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-768x449.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-1536x898.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-243x142.png 243w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-462x270.png 462w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-1170x684.png 1170w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-1762x1030.png 1762w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-156x91.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post.png 1772w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La buena noticia es que puede utilizar programas de gesti\u00f3n de afiliados como <a href=\"https:\/\/easyaffiliate.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliaci\u00f3n f\u00e1cil<\/a> para realizar un seguimiento de su <a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-affiliate-marketing-works\" target=\"_blank\" rel=\"noreferrer noopener\">enlaces afiliados<\/a>, supervisar sus conversiones y procesar las comisiones. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate se integra con <a href=\"https:\/\/memberpress.com\/go\/getresponse\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GetResponse<\/a>un software de marketing todo en uno que tambi\u00e9n funciona como CRM. El uso conjunto de estas herramientas le permitir\u00e1 <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">puede aumentar sus conversiones<\/a> y establecer un <a href=\"https:\/\/www.forbes.com\/advisor\/investing\/passive-income-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ingresos pasivos<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Improve_Your_Customer_Service_Processes\"><\/span>4. Mejore sus procesos de atenci\u00f3n al cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pocas cosas son m\u00e1s importantes que <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-resources-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">el recorrido del comprador<\/a>. Una parte fundamental de esta experiencia es el servicio al cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En la era digital, los consumidores no quieren sentirse como un n\u00famero m\u00e1s \u2014o, peor a\u00fan, tener que dar mil vueltas para que un chatbot les entienda\u2014. Afortunadamente, muchos sistemas CRM se integran con programas \u00fatiles de atenci\u00f3n al cliente:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-1024x388.png\" alt=\"Pipedrive CRM con integraci\u00f3n de Zendesk\" class=\"wp-image-8052\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-1024x388.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-300x114.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-768x291.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-1536x582.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-2048x776.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-375x142.png 375w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-712x270.png 712w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-1216x461.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-1832x694.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-156x59.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, el <a href=\"https:\/\/memberpress.com\/go\/pipedrive\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pipedrive CRM<\/a> se integra con el <a href=\"https:\/\/memberpress.com\/go\/zendesk\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Atenci\u00f3n al cliente de Zendesk<\/a> plataforma. Esta sincronizaci\u00f3n perfecta le permite alinear sus esfuerzos de ventas y asistencia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al fusionar todas las interacciones con los clientes y utilizar un sistema de etiquetado, puedes gestionar de forma m\u00e1s eficaz los tickets de atenci\u00f3n al cliente y conseguir m\u00e1s ventas. Con Pipedrive, puedes incluso asignar miembros espec\u00edficos del equipo a los casos de los clientes, para que la persona con m\u00e1s conocimientos se encargue de cada problema \u00fanico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_a_CRM\"><\/span>C\u00f3mo elegir un CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existen muchos CRM fiables. As\u00ed que puede que se pregunte c\u00f3mo decidirse entre tantas opciones. Cuando busque el CRM perfecto para su empresa, debe tener en cuenta algunos factores importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En primer lugar, conviene que te hagas una idea de tu presupuesto y del alcance de tus necesidades. Algunos sistemas CRM son bastante completos y ofrecen cientos de integraciones o herramientas propias. Otros destacan por alg\u00fan componente concreto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, <a href=\"https:\/\/memberpress.com\/go\/gleam\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">El CRM de Gleam<\/a> Se centra tanto en la fidelizaci\u00f3n de los clientes como en el crecimiento. Adem\u00e1s, te permite crear f\u00e1cilmente un sistema de recompensas para tus clientes. Por lo tanto, si te gustar\u00eda crear un programa de fidelizaci\u00f3n, puede ser una buena opci\u00f3n para ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1 tambi\u00e9n te interese comprobar la compatibilidad del CRM con el software que ya tienes y con los plugins de WordPress. Realizar una auditor\u00eda de tus sistemas actuales es una forma estupenda de hacerte una idea de lo que te falta y de lo que ya tienes en cantidad suficiente. Al mismo tiempo, puedes cotejar las listas de integraci\u00f3n mientras buscas tu nuevo CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, una vez que hayas elegido el CRM que mejor se adapte a tus necesidades, deber\u00e1s asegurarte de seleccionar el plan m\u00e1s adecuado. Si diriges una peque\u00f1a empresa de comercio electr\u00f3nico, probablemente no necesitar\u00e1s un plan m\u00e1s amplio. De hecho, lo mejor es empezar con un plan b\u00e1sico e ir ampli\u00e1ndolo con el tiempo, en funci\u00f3n de tus necesidades y tu presupuesto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Coordinar los esfuerzos de ventas y marketing puede convertirse f\u00e1cilmente en una tarea lenta y desorganizada. Esto puede reducir su margen de beneficios y frenar el crecimiento de su empresa. En lugar de hacer malabarismos con m\u00faltiples tareas en varias plataformas, puedes descargar estos procesos en un CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recapitulando, he aqu\u00ed cuatro formas en las que el uso de un CRM puede mejorar su peque\u00f1a empresa. Puede:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Agilice las interacciones comerciales.<\/li><li>Automatice las campa\u00f1as de marketing por correo electr\u00f3nico.<\/li><li>Seguimiento del marketing de afiliaci\u00f3n.<\/li><li>Mejorar el servicio al cliente.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfCu\u00e1l cree que es la ventaja m\u00e1s atractiva de un CRM? <\/em>H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Y no te olvides de suscribirte a nuestro bolet\u00edn informativo <\/p>","protected":false},"excerpt":{"rendered":"<p>Arguably the most important aspect of business growth is client acquisition and retention. However, organizing a cohesive, systematic outreach effort can be difficult. As a business owner, you&#8217;re likely pulled in a hundred different directions, so how can you guide leads and stay in touch with past clients at the same time? That&#8217;s where a [&hellip;]<\/p>\n","protected":false},"author":4832,"featured_media":8125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[132,413],"tags":[44,71,405,244],"class_list":["post-8041","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-lists","tag-affiliate-marketing","tag-affiliate-program","tag-crm","tag-online-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"A CRM is an excellent tool for helping your small business succeed. 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