{"id":8081,"date":"2023-05-09T05:00:00","date_gmt":"2023-05-09T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=8081"},"modified":"2026-07-06T12:09:44","modified_gmt":"2026-07-06T16:09:44","slug":"influencer-vs-affiliate-marketer","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/es\/blog\/influencer-vs-affiliate-marketer\/","title":{"rendered":"Influenciador frente a vendedor afiliado: \u00bfCu\u00e1l es mejor para su programa de afiliaci\u00f3n?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a74d1acb2aa1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a74d1acb2aa1\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-vs-affiliate-marketer\/#An_Overview_of_Influencer_Marketing\" >Panorama general del marketing de influencias<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-vs-affiliate-marketer\/#An_Overview_of_Affiliate_Marketing\" >Visi\u00f3n general del marketing de afiliaci\u00f3n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-vs-affiliate-marketer\/#Influencer_vs_Affiliate_Marketer_Which_Is_Better_for_Your_Affiliate_Program\" >Influenciador frente a vendedor afiliado: \u00bfCu\u00e1l es mejor para su programa de afiliaci\u00f3n?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-vs-affiliate-marketer\/#Your_Product\" >Su producto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-vs-affiliate-marketer\/#Your_Target_Audience\" >Su p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-vs-affiliate-marketer\/#Your_Budget\" >Su presupuesto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-vs-affiliate-marketer\/#Your_Goals\" >Sus objetivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-vs-affiliate-marketer\/#Engagement\" >Compromiso<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/es\/blog\/influencer-vs-affiliate-marketer\/#In_Conclusion\" >En conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Como propietario de una peque\u00f1a empresa, conseguir una mayor audiencia y aumentar sus beneficios son probablemente sus principales prioridades. Una forma eficaz de alcanzar estos objetivos es <strong>iniciar un programa de afiliaci\u00f3n<\/strong> y <strong>asociaci\u00f3n con creadores de contenidos<\/strong> en su nicho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al empezar a buscar socios, probablemente te hayas topado con un mont\u00f3n de palabrer\u00eda sobre <strong>personas influyentes<\/strong> y<strong> vendedores afiliados<\/strong>. <em>Pero, \u00bfen qu\u00e9 se diferencian estas dos celebridades del mundo de los contenidos?<\/em>? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque los influencers y los vendedores afiliados mueven el rabo de forma diferente, ambos pueden ser ayudas maravillosas a la hora de conseguir que tus productos lleguen a nuevos clientes. La clave est\u00e1 en elegir el <em>mejor mercado<\/em>er para su negocio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En esta entrada, analizaremos en profundidad los distintos estilos de marketing de influencers y de afiliados. Repasaremos las ventajas y los inconvenientes de cada uno, para ayudarte a decidir cu\u00e1l te conviene m\u00e1s.<em> <\/em>Este m\u00e9todo de marketing va a atraer m\u00e1s ventas \u2019que te har\u00e1n mover la cola\u00bb a tu p\u00e1gina web. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Influencer_Marketing\"><\/span>Panorama general del marketing de influencias<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En los \u00faltimos a\u00f1os, el marketing de influencers ha explotado en popularidad y se ha convertido en una de las formas m\u00e1s efectivas de publicidad online. Con un valor de mercado de <a href=\"https:\/\/www.statista.com\/topics\/2496\/influence-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">m\u00e1s de $13 mil millones<\/a>, no es de extra\u00f1ar que tantas empresas se est\u00e9n subiendo al carro de los influencers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las personas influyentes suelen encontrarse en plataformas de redes sociales populares, como <a href=\"https:\/\/prettylinks.com\/blog\/use-links-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"https:\/\/prettylinks.com\/blog\/promoting-affiliate-products-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a>y <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/youtube-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">YouTube<\/a>. Muchos de ellos cuentan con un gran n\u00famero de seguidores y altos \u00edndices de participaci\u00f3n, lo que los hace muy atractivos para las marcas que desean ampliar su alcance.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1003\" height=\"465\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla.png\" alt=\"Un influencer de Instagram con muchos seguidores\" class=\"wp-image-9130\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla.png 1003w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla-300x139.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla-768x356.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla-306x142.png 306w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla-582x270.png 582w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/instagrammer-kayla-156x72.png 156w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En este tipo de marketing, normalmente se paga al influencer por campa\u00f1a. Tambi\u00e9n puede recibir productos gratis, descuentos y comisiones por recomendaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curiosamente, un estudio reciente ha descubierto que <a href=\"https:\/\/www.prnewswire.com\/news-releases\/37-of-consumers-trust-social-media-influencers-over-brands-301538111.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">37% de consumidores<\/a> conf\u00edan m\u00e1s en los influencers de las redes sociales que en las propias marcas. Esto significa que aprovechar el n\u00famero de seguidores de un influencer puede ser una forma muy eficaz de generar confianza entre los clientes potenciales y promocionar tus productos con muy poco esfuerzo por tu parte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ventajas de trabajar con personas influyentes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Puedes asociarte con personas que est\u00e9n activas en tus canales de redes sociales preferidos.<\/li>\n\n\n\n<li>Pueden ayudarle a llegar a una gran audiencia, impulsando el conocimiento de su marca.<\/li>\n\n\n\n<li>Puede aprovechar su influencia para generar r\u00e1pidamente confianza entre los clientes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras de trabajar con influencers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Si usted <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/ideas-small-business-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">dirigir una peque\u00f1a empresa<\/a>En caso contrario, es posible que no pueda compensar adecuadamente a los influencers m\u00e1s populares.<\/li>\n\n\n\n<li>Es posible que tengas poco control sobre el contenido promocional de tu producto, ya que los influencers tienden a crear sus propios v\u00eddeos e im\u00e1genes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si acaba de poner en marcha su negocio en Internet, puede considerar la posibilidad de ponerse en contacto con <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/micro-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">microinfluenciadores<\/a>. Suelen tener menos seguidores, pero <a href=\"https:\/\/www.oberlo.com\/statistics\/influencer-engagement-rate\" target=\"_blank\" rel=\"noreferrer noopener\">mayores \u00edndices de participaci\u00f3n<\/a> que los macro y mega influencers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tu negocio empiece a crecer, podr\u00e1s asociarte con personas influyentes que tengan audiencias m\u00e1s grandes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Affiliate_Marketing\"><\/span>Visi\u00f3n general del marketing de afiliaci\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1 pensando en <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">iniciar un programa de afiliaci\u00f3n<\/a>, entonces probablemente ya sepas c\u00f3mo funciona el marketing de afiliaci\u00f3n. Pero aqu\u00ed tienes un breve resumen de este proceso en el que \u201ctodos salen ganando\u201d\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como empresario, pides a los creadores de contenidos que recomienden tus productos en sus sitios web. Entonces, por cada venta que realicen utilizando sus <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-affiliate-link\/\" target=\"_blank\" rel=\"noopener\" title=\"\">enlace de afiliado \u00fanico<\/a>les recompensas con una peque\u00f1a pero generosa <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">comisi\u00f3n<\/a>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los vendedores afiliados suelen ser blogueros o editores en l\u00ednea que monetizan sus contenidos con recomendaciones de productos. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-1024x440.png\" alt=\"Un ejemplo de blogger que gana dinero a trav\u00e9s del marketing de afiliaci\u00f3n\" class=\"wp-image-9132\" style=\"width:800px\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-1024x440.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-300x129.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-768x330.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-330x142.png 330w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-628x270.png 628w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-1216x523.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example-156x67.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/06\/affiliate-marketer-example.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, tambi\u00e9n encontrar\u00e1 vendedores afiliados en los canales de las redes sociales. De hecho, muchos creadores de contenidos est\u00e1n activos en m\u00e1s de una plataforma. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto significa que a menudo pueden ayudar a promocionar tus productos de diferentes maneras. Por ejemplo, pueden escribir una rese\u00f1a en su blog, publicar fotos de tu producto en Instagram o... <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/creating-product-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un v\u00eddeo de demostraci\u00f3n<\/a> para YouTube.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta flexibilidad les permite llegar a su p\u00fablico objetivo a trav\u00e9s de m\u00faltiples canales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ventajas de trabajar con vendedores afiliados<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a1S\u00f3lo pagas por las ventas exitosas! Adem\u00e1s, tambi\u00e9n puede <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">establecer diferentes porcentajes de comisi\u00f3n<\/a> en funci\u00f3n de su presupuesto y del rendimiento de sus afiliados.<\/li>\n\n\n\n<li>Muchos profesionales del marketing de afiliaci\u00f3n buscan constantemente nuevos programas a los que unirse, por lo que quiz\u00e1 no tengas que buscarlos activamente. Sin embargo, es probable que tengas que <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-application-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear un formulario de solicitud<\/a>.<\/li>\n\n\n\n<li>Puede <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/make-effective-creatives-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">crear material de marketing<\/a> para que los afiliados lo compartan en sus sitios web y redes sociales.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Contras de trabajar con vendedores afiliados:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Algunos vendedores afiliados <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/motivate-inactive-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">puede desmotivarse<\/a> y dejar de promocionar sus productos si no consiguen ventas.<\/li>\n\n\n\n<li>Tendr\u00e1 que examinar cuidadosamente a los candidatos para asegurarse de que son leg\u00edtimos y de que sus valores coinciden con los suyos. De lo contrario, podr\u00edan perjudicar a su <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/online-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">reputaci\u00f3n de marca<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Te encantar\u00e1 saber que hay much\u00edsimos profesionales del marketing de afiliaci\u00f3n en distintos sectores que est\u00e1n deseando promocionar tus productos. <a href=\"https:\/\/influencermarketinghub.com\/affiliate-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">La moda es el nicho m\u00e1s popular<\/a>seguido de deportes, salud y belleza, y viajes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que, si te dedicas a alguno de estos sectores, \u00a1es hora de poner en marcha esas colaboraciones!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Influencer_vs_Affiliate_Marketer_Which_Is_Better_for_Your_Affiliate_Program\"><\/span>Influenciador frente a vendedor afiliado: \u00bfCu\u00e1l es mejor para su programa de afiliaci\u00f3n?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque ahora sepas un poco m\u00e1s sobre los influencers y los vendedores afiliados, decidir cu\u00e1l es el mejor para tu negocio puede seguir siendo un reto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed pues, analicemos m\u00e1s a fondo tu negocio y tengamos en cuenta los factores espec\u00edficos de tu caso, como tu producto, tu p\u00fablico objetivo, tu presupuesto y tus objetivos de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Product\"><\/span>Su producto <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A la hora de decidir si trabajar con influencers o con vendedores afiliados, un factor crucial a tener en cuenta es <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/digital-products\/\" target=\"_blank\" rel=\"noopener\" title=\"\">su producto o servicio<\/a>. Algunos productos son m\u00e1s adecuados para el marketing de influencers, mientras que otros pueden funcionar mejor con el marketing de afiliaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si su producto es visualmente atractivo y requiere demostraci\u00f3n o explicaci\u00f3n, entonces el marketing de influencers puede ser el camino a seguir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los influencers pueden mostrar tu producto de forma creativa y atractiva, a menudo demostrando c\u00f3mo funciona a sus seguidores mediante v\u00eddeos tutoriales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si vendes maquillaje o productos para el cuidado de la piel, asociarte con influencers de belleza puede ser una forma eficaz de mostrar tus productos en acci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup.png\" alt=\"Influencer del maquillaje \" class=\"wp-image-10539\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup.png 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-300x150.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-768x384.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-284x142.png 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-540x270.png 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Influencer-Makeup-156x78.png 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, no subestimes el poder de los profesionales del marketing de afiliaci\u00f3n a la hora de <a href=\"https:\/\/prettylinks.com\/blog\/introducing-product-display-add-on\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mostrar productos visualmente atractivos<\/a>. Adoptan un enfoque diferente, haciendo hincapi\u00e9 en las ventajas y en c\u00f3mo el producto puede resolver un problema de su p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizan su experiencia para educar e informar a sus lectores, as\u00ed como para ofrecer perspectivas \u00fanicas que ayuden a los clientes a tomar decisiones informadas sobre sus compras mediante la elaboraci\u00f3n de blogs informativos y res\u00famenes de productos. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"889\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-1024x889.png\" alt=\"Maquillaje para afiliados \" class=\"wp-image-10540\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-1024x889.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-300x260.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-768x667.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-14x12.png 14w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-164x142.png 164w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-311x270.png 311w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-788x684.png 788w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-1187x1030.png 1187w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup-156x135.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/Affiliate-Marketer-Makeup.png 1357w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Target_Audience\"><\/span>Su p\u00fablico objetivo <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Su <a href=\"https:\/\/easyaffiliate.com\/es\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noopener\" title=\"\">p\u00fablico destinatario<\/a> es otra consideraci\u00f3n cr\u00edtica a la hora de decidir entre el marketing de influencers y el de afiliaci\u00f3n. Diferentes grupos demogr\u00e1ficos de audiencia responder\u00e1n mejor a determinados tipos de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de influencia tiende a funcionar mejor para las empresas que se dirigen a un grupo demogr\u00e1fico m\u00e1s joven, en particular las que pasan mucho tiempo en l\u00ednea y en las redes sociales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si te dedicas al sector de los videojuegos, colaborar con un influencer popular de este \u00e1mbito en YouTube o Twitch podr\u00eda ser una forma eficaz de promocionar tu juego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estas personas influyentes tienen una fuerte conexi\u00f3n con sus seguidores y pueden crear contenido atractivo, informativo y, a menudo, entretenido que resuene con su p\u00fablico objetivo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"326\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-1024x326.png\" alt=\"Jugador influyente\" class=\"wp-image-10541\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-1024x326.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-300x96.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-768x245.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-18x6.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-446x142.png 446w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-848x270.png 848w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer-156x50.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/video-game-influencer.png 1181w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, si su empresa se dirige a un grupo demogr\u00e1fico de mayor edad o a un nicho de mercado m\u00e1s reducido, el marketing de afiliaci\u00f3n puede ser la mejor opci\u00f3n. Los vendedores afiliados suelen tener un p\u00fablico m\u00e1s espec\u00edfico y pueden crear contenidos que se dirijan directamente a \u00e9l. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo, si vendes un palo de golf de alta gama, colaborar con un bloguero especializado en golf que cuente con seguidores apasionados por este deporte podr\u00eda ser una forma estupenda de llegar a tu mercado objetivo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-1024x572.png\" alt=\"Afiliado en el nicho de golf\" class=\"wp-image-10542\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-1024x572.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-300x168.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-768x429.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-18x10.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-254x142.png 254w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-483x270.png 483w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-1216x679.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer-156x87.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/05\/golf-affilate-marketer.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Budget\"><\/span>Su presupuesto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cumplir con el presupuesto es una prioridad fundamental para todos los empresarios. Sin embargo, a la hora de remunerar a los influencers frente a los afiliados, existe una diferencia significativa en cuanto al coste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing de influencers suele ser m\u00e1s caro, ya que se paga por el tiempo, el esfuerzo y el alcance en las redes sociales del influencer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo del nivel de popularidad del influencer, podr\u00edas llegar a pagar desde unos pocos cientos hasta decenas de miles de d\u00f3lares por una sola publicaci\u00f3n patrocinada o campa\u00f1a. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otra parte, el marketing de afiliaci\u00f3n puede resultar m\u00e1s asequible, ya que solo pagas una comisi\u00f3n por las ventas generadas por el afiliado. Esto significa que solo pagas cuando se produce una venta, lo que puede suponer <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/low-budget-small-business-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">una opci\u00f3n m\u00e1s rentable<\/a> a largo plazo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Goals\"><\/span>Sus objetivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tus objetivos espec\u00edficos tambi\u00e9n desempe\u00f1ar\u00e1n un papel fundamental a la hora de decidir entre influencers y especialistas en marketing de afiliaci\u00f3n. Esto se debe a que cada grupo utiliza m\u00e9todos de promoci\u00f3n diferentes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si su objetivo principal es <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-marketing-brick-mortar-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">aumentar la notoriedad de la marca<\/a> y llegar a nuevos p\u00fablicos, entonces los influencers pueden ser la mejor opci\u00f3n. Los influencers cuentan con un p\u00fablico que conf\u00eda en sus recomendaciones y las sigue, lo que los convierte en una forma eficaz de compartir tu marca con nuevos espectadores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, si su objetivo es impulsar las ventas directas y generar ingresos, el marketing de afiliaci\u00f3n puede ser la mejor opci\u00f3n. Dado que los vendedores afiliados ganan una comisi\u00f3n por cada venta que realizan, tienen un mayor incentivo para promocionar su producto y atraer tr\u00e1fico a su sitio web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto puede dar lugar a resultados m\u00e1s inmediatos y medibles en comparaci\u00f3n con el marketing de influencers, incluyendo un impulso sin esfuerzo en su <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement\"><\/span>Compromiso <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto los influencers como los vendedores afiliados tienen sus formas \u00fanicas de crear una conexi\u00f3n con su audiencia y obtener una respuesta. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las personas influyentes suelen tener una audiencia muy comprometida. Como resultado, cuando un influencer promociona tu producto o servicio, es m\u00e1s probable que su audiencia interact\u00fae con el contenido, lo comparta con sus amigos y aumente las compras para tu empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por el contrario, los vendedores afiliados pueden no tener el mismo nivel de compromiso que los influenciadores, pero a\u00fan as\u00ed pueden ser eficaces para impulsar las ventas. Han construido su base de seguidores produciendo contenido de alta calidad que resuena en un nicho espec\u00edfico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque su audiencia sea menor, suelen tener una relaci\u00f3n m\u00e1s \u00edntima con sus seguidores, que los ven como una fuente de informaci\u00f3n fiable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los vendedores afiliados pueden aprovechar esta relaci\u00f3n para promocionar su producto o servicio de una forma natural y aut\u00e9ntica, lo que se traduce en mayores \u00edndices de participaci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>En conclusi\u00f3n <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los influencers y los vendedores afiliados pueden ayudarle a crear conciencia de marca y aumentar sus ingresos. Sin embargo, no todos los candidatos encajan en su negocio. <a href=\"https:\/\/easyaffiliate.com\/es\/blog\/affiliate-email-marketing-automations\/\" data-wpil-monitor-id=\"21\">programa de afiliados<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En general, la decisi\u00f3n entre el marketing de influencers y el de afiliaci\u00f3n depende de multitud de factores. Si consideras detenidamente tu producto, p\u00fablico objetivo, presupuesto, objetivos y compromiso, podr\u00e1s tomar una decisi\u00f3n informada que maximice el retorno de la inversi\u00f3n (ROI) e impulse el crecimiento de tu negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfTienes alguna pregunta sobre c\u00f3mo trabajar con influencers o con afiliados?<\/em>? H\u00e1ganoslo saber en la secci\u00f3n de comentarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si te ha gustado este art\u00edculo, s\u00edguenos en <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. \u00a1Y no te olvides de suscribirte en el recuadro de abajo!<\/p>","protected":false},"excerpt":{"rendered":"<p>As a small business owner, fetching a larger audience and increasing your profits are likely top priorities. One effective way to achieve these goals is by starting an affiliate program and partnering with content creators in your niche. As you begin your search for partners, you&#8217;ve probably come across a lot of bark on influencers [&hellip;]<\/p>\n","protected":false},"author":2455,"featured_media":10537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,416,436,418,420],"tags":[44,71,56],"class_list":["post-8081","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-affiliate-marketing","category-affiliate-program","category-marketing","category-social-media-marketing","tag-affiliate-marketing","tag-affiliate-program","tag-affiliates","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking for the best candidates for your affiliate program? 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