{"id":10668,"date":"2023-07-20T05:00:00","date_gmt":"2023-07-20T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=10668"},"modified":"2026-02-12T12:30:57","modified_gmt":"2026-02-12T17:30:57","slug":"affiliate-fraud-detection","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/","title":{"rendered":"Comment d\u00e9masquer la fraude PPC dans votre programme d'affiliation \u00e0 l'aide de GA4"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5a06b136072\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5a06b136072\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#The_Challenges_of_PPC_Advertising_in_Affiliate_Marketing\" >Les d\u00e9fis de la publicit\u00e9 PPC dans le marketing d'affiliation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#The_Bid_Cost_Dilemma\" >Le dilemme du co\u00fbt de l'offre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#Branded_Keywords_Restrictions\" >Restrictions concernant les mots cl\u00e9s de marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#Landing_Page_Arbitrage\" >Arbitrage des pages d'atterrissage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#Stop_Paying_Unearned_Commissions\" >Cesser de payer des commissions non acquises<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#Easy_Affiliate_Elevating_Your_Affiliate_Management\" >Easy Affiliate : Am\u00e9liorer votre gestion de l'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#Unleashing_the_Power_of_UTM_Parameters\" >Lib\u00e9rer la puissance des param\u00e8tres UTM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#Setting_up_UTM_Tracking_in_Easy_Affiliate\" >Mise en place du suivi UTM dans Easy Affiliate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#Affiliate_Fraud_Detection_and_Compliance\" >D\u00e9tection des fraudes et conformit\u00e9 des affili\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#Future-Proofing_Your_Affiliate_Program\" >Pr\u00e9parer l'avenir de votre programme d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#Finding_Easy_Affiliate_UTM_Data_in_GA4\" >Trouver facilement des donn\u00e9es UTM d'affiliation dans GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-fraud-detection\/#Embracing_Easy_Affiliates_UTM_Tracking\" >Adopter le suivi UTM de Easy Affiliate<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><strong><em>Stoppez la fraude \u00e0 l'affiliation ! D\u00e9couvrez la fonction unique Easy Affiliate qui vous permet d'identifier et d'\u00e9liminer les fraudeurs de clics PPC avant de leur verser le moindre centime.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un programme d'affiliation, lorsqu'il est bien con\u00e7u, peut \u00eatre une mine d'or pour les entreprises. Cependant, pour les gestionnaires d'affili\u00e9s, un d\u00e9fi se profile toujours \u00e0 l'horizon : <strong>att\u00e9nuer le risque de fraude au clic PPC<\/strong> et de contr\u00f4ler efficacement les activit\u00e9s des affili\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, je souhaite partager <strong>un moyen tr\u00e8s efficace d'exposer les affili\u00e9s<\/strong> qui peuvent exploiter votre programme et siphonner vos ventes potentielles pour gagner une commission facile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le suivi de ce processus peut avoir un effet <strong>impact profond<\/strong> sur les co\u00fbts de votre programme d'affiliation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous allez <strong>r\u00e9duire vos co\u00fbts de commission<\/strong>. Et votre \u00e9quipe de marketing pourrait m\u00eame voir une <strong>baisse de leur co\u00fbt moyen par clic<\/strong>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, prenons ces fraudeurs de l'affiliation en flagrant d\u00e9lit !<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"400\" height=\"337\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective.webp\" alt=\"Ace Ventura Pet Detective\" class=\"wp-image-10741\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective.webp 400w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective-300x253.webp 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective-169x142.webp 169w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective-320x270.webp 320w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective-156x131.webp 156w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Challenges_of_PPC_Advertising_in_Affiliate_Marketing\"><\/span>Les d\u00e9fis de la publicit\u00e9 PPC dans le marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La publicit\u00e9 au co\u00fbt par clic (PPC) peut \u00eatre une arme \u00e0 double tranchant. D'un c\u00f4t\u00e9, c'est une <strong><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment augmenter votre trafic de r\u00e9f\u00e9rence (liste en 8 points)\">une strat\u00e9gie efficace pour g\u00e9n\u00e9rer du trafic cibl\u00e9<\/a><\/strong>D'un c\u00f4t\u00e9, il est possible d'obtenir des r\u00e9sultats positifs, mais de l'autre, il pose des d\u00e9fis importants, en particulier dans le domaine du marketing d'affiliation. Voici quelques-uns des probl\u00e8mes les plus courants :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Bid_Cost_Dilemma\"><\/span>Le dilemme du co\u00fbt de l'offre<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des gestionnaires d'affiliation <strong>imposer des limites strictes \u00e0 la publicit\u00e9 PPC<\/strong> avec des liens d'affiliation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des principales raisons est d'emp\u00eacher l'augmentation involontaire de leurs propres co\u00fbts d'ench\u00e8res PPC. Cela peut se produire si plusieurs affili\u00e9s ench\u00e9rissent sur des mots-cl\u00e9s identiques et pertinents, ce qui a pour effet d'augmenter les co\u00fbts de leurs propres ench\u00e8res. <strong>cr\u00e9er une concurrence entre les offres<\/strong> et d'augmenter les co\u00fbts. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding.jpg\" alt=\"Ench\u00e8res PPC\" class=\"wp-image-10742\" width=\"409\" height=\"409\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-300x300.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-150x150.jpg 150w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-768x768.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-12x12.jpg 12w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-142x142.jpg 142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-270x270.jpg 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-684x684.jpg 684w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-156x156.jpg 156w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><figcaption class=\"wp-element-caption\">Les ench\u00e8res PPC augmentent le co\u00fbt de vos mots-cl\u00e9s<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Par cons\u00e9quent, de nombreuses entreprises interdisent totalement la publicit\u00e9 PPC dans le cadre de leurs programmes d'affiliation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Branded_Keywords_Restrictions\"><\/span>Restrictions concernant les mots cl\u00e9s de marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame les entreprises qui autorisent la publicit\u00e9 PPC <strong>interdire aux affili\u00e9s d'ench\u00e9rir sur les mots-cl\u00e9s li\u00e9s \u00e0 la marque du commer\u00e7ant<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, les fournisseurs de services de t\u00e9l\u00e9vision par satellite tels que DISH Network ou DirecTV interdisent g\u00e9n\u00e9ralement \u00e0 leurs affili\u00e9s d'utiliser les services de <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/branded-keywords-ppc\/\" target=\"_blank\" rel=\"noopener\" title=\"Pourquoi vous devriez ench\u00e9rir sur des mots-cl\u00e9s de marque dans votre prochaine campagne PPC (5 raisons)\">leurs termes de marque dans les campagnes PPC<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"740\" height=\"494\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords.png\" alt=\"mots-cl\u00e9s de marque\" class=\"wp-image-4151\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords.png 740w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords-300x200.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords-213x142.png 213w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords-404x270.png 404w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords-156x104.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cette politique emp\u00eache les affili\u00e9s de <strong>\"Voler le trafic organique<\/strong> que ces marques recevraient autrement directement. Et cela \u00e9limine la concurrence pour les mots-cl\u00e9s de marque. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_Page_Arbitrage\"><\/span>Arbitrage des pages d'atterrissage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Peu de programmes d'affiliation intelligents, voire aucun, permettent aux affili\u00e9s d'utiliser leur lien d'affiliation comme \"URL finale\" ou page d'atterrissage dans leurs annonces PPC. Cette pratique est essentiellement une forme d'arbitrage, redirigeant les ventes directes potentielles vers le canal de r\u00e9f\u00e9rence de l'affili\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lien direct d'affiliation en PPC <strong>oblige le commer\u00e7ant \u00e0 payer des commissions qu'il n'aurait pas eu \u00e0 payer autrement<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-1024x683.jpg\" alt=\"Fraude au clic\" class=\"wp-image-10743\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-1024x683.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-300x200.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-768x512.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-213x142.jpg 213w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-405x270.jpg 405w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-1026x684.jpg 1026w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-156x104.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Don&#8217;t let click fraudsters take undeserved commissions<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Compte tenu de ces d\u00e9fis, les gestionnaires d'affili\u00e9s ont besoin d'un syst\u00e8me robuste qui leur permette de contr\u00f4ler en d\u00e9tail leurs activit\u00e9s d'affiliation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 que Easy Affiliate\u2019s <strong>fonction unique de suivi UTM<\/strong> intervient en apportant une solution \u00e0 ces probl\u00e8mes et en proposant une mani\u00e8re innovante de g\u00e9rer les campagnes de marketing d'affiliation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stop_Paying_Unearned_Commissions\"><\/span>Cesser de payer des commissions non acquises<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, le fait d'exposer et de mettre fin \u00e0 ces types de pratiques dans votre programme d'affiliation peut conduire \u00e0 une augmentation du nombre d'affili\u00e9s. <strong>Augmentation imm\u00e9diate des b\u00e9n\u00e9fices !<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais comment savoir si vos affili\u00e9s et vos partenaires de parrainage se livrent \u00e0 des pratiques de liens directs ? Comment savoir sur quels sites web ils publient vos liens d'affiliation ? <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"737\" height=\"474\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection.jpg\" alt=\"D\u00e9tection de la fraude par les affili\u00e9s\" class=\"wp-image-10744\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection.jpg 737w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection-300x193.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection-221x142.jpg 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection-420x270.jpg 420w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection-156x100.jpg 156w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Poursuivez votre lecture et je vais vous montrer comment emp\u00eacher les affili\u00e9s d'exploiter votre programme gr\u00e2ce \u00e0 leurs <strong>astuces PPC sournoises<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Easy_Affiliate_Elevating_Your_Affiliate_Management\"><\/span>Easy Affiliate : Am\u00e9liorer votre gestion de l'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La beaut\u00e9 de la <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/b2b-affiliate-marketing-program\/\" title=\"Pourquoi (et comment) lancer un programme d&#039;affiliation B2B ?\">marketing d'affiliation<\/a> r\u00e9side dans sa simplicit\u00e9 : vous fournissez \u00e0 vos affili\u00e9s des liens de r\u00e9f\u00e9rence, ils font conna\u00eetre vos produits ou services, et pour chaque conversion qu'ils g\u00e9n\u00e8rent, ils sont r\u00e9compens\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliation facile<\/a>le principal plugin WordPress pour la gestion des programmes d'affiliation, a encore simplifi\u00e9 ce processus en offrant une fonctionnalit\u00e9 unique de suivi UTM qui ajoute une nouvelle dimension \u00e0 la visibilit\u00e9 et au contr\u00f4le de vos liens d'affiliation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unleashing_the_Power_of_UTM_Parameters\"><\/span>Lib\u00e9rer la puissance des param\u00e8tres UTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les param\u00e8tres UTM (Urchin Tracking Module) existent depuis un certain temps d\u00e9j\u00e0. Ils sont g\u00e9n\u00e9ralement ajout\u00e9s \u00e0 la fin d'une URL afin de suivre les performances des campagnes et des contenus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui est r\u00e9volutionnaire dans la fonctionnalit\u00e9 de Easy Affiliate, c'est la mani\u00e8re dont elle <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/how-to-use-google-analytics-with-easy-affiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment utiliser Google Analytics avec Easy Affiliate\">ajoute automatiquement les param\u00e8tres UTM<\/a> aux liens de parrainage de chaque affili\u00e9. Mais ce qui est encore mieux, c'est la mani\u00e8re dont ces param\u00e8tres sont utilis\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le plugin redirige le lien d'affiliation et ajoute les param\u00e8tres UTM_Source, UTM_Medium et UTM_Content. Dans le champ source, nous capturons le nom d'h\u00f4te du domaine de r\u00e9f\u00e9rence. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-1024x171.jpg\" alt=\"Exemple de param\u00e8tres UTM\" class=\"wp-image-10710\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-1024x171.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-300x50.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-768x128.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-18x3.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-524x87.jpg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-156x26.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_up_UTM_Tracking_in_Easy_Affiliate\"><\/span>Mise en place du suivi UTM dans Easy Affiliate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La configuration de cette fonction est litt\u00e9ralement aussi simple que de cliquer sur un bouton ! Dans le menu des param\u00e8tres d'Easy Affiliate, faites d\u00e9filer jusqu'en bas et voyez la section intitul\u00e9e <strong>Liens<\/strong>. Cliquez ensuite sur le curseur situ\u00e9 \u00e0 c\u00f4t\u00e9 de <strong>Suivi des liens d'affiliation UTM<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hey, nous l'appelons <em>Facile<\/em> L'affiliation a une raison d'\u00eatre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"792\" height=\"512\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings.png\" alt=\"\" class=\"wp-image-10733\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings.png 792w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-300x194.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-768x496.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-220x142.png 220w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-418x270.png 418w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-156x101.png 156w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Cela signifie que le gestionnaire d'affiliation peut d\u00e9sormais suivre exactement les domaines sur lesquels ses affili\u00e9s publient des liens. Par exemple, si un affili\u00e9 partage son lien dans un groupe Facebook, Easy Affiliate ajoutera \"facebook.com\" comme utm_source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, Easy Affiliate ajoutera l'identifiant de l'affili\u00e9 ou son identifiant convivial en tant que param\u00e8tre \u00ab utm_medium \u00bb. <strong>Auparavant, il \u00e9tait impossible d'obtenir un tel niveau d'analyse, mais gr\u00e2ce \u00e0 Easy Affiliate, il est d\u00e9sormais \u00e0 port\u00e9e de main.<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce stade, vous comprenez d\u00e9j\u00e0 comment cette fonctionnalit\u00e9 vous permettrait de segmenter vos rapports Google Analytics afin d'identifier vos partenaires d'affiliation les plus performants en termes de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Alors que la plupart des plateformes de programmes d'affiliation int\u00e8grent un certain nombre de rapports de performance, Easy Affiliate place les donn\u00e9es directement dans Google Analytics. Ainsi, les donn\u00e9es de votre programme d'affiliation sont facilement accessibles au m\u00eame endroit que les donn\u00e9es de performance de votre site web. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Fraud_Detection_and_Compliance\"><\/span>D\u00e9tection des fraudes et conformit\u00e9 des affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-1024x659.jpg\" alt=\"alerte \u00e0 la fraude\" class=\"wp-image-4848\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-1024x659.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-300x193.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-768x494.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-221x142.jpg 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-419x270.jpg 419w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-1063x684.jpg 1063w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-156x100.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822.jpg 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate\u2019s <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-kpis\/\" target=\"_blank\" rel=\"noopener\" title=\"5 indicateurs de performance du marketing d&#039;affiliation \u00e0 conna\u00eetre absolument\">La fonctionnalit\u00e9 de suivi UTM ne se limite pas \u00e0 l'analyse des performances<\/a>-Il offre \u00e9galement un moyen efficace de d\u00e9tecter les <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/prevent-affiliate-fraud\/\" target=\"_blank\" rel=\"noopener\" title=\"Fraude \u00e0 l&#039;affiliation : 4 fa\u00e7ons de la pr\u00e9venir\">fraude \u00e0 l'affiliation<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les gestionnaires d'affiliation qui interdisent l'utilisation de liens directs dans les annonces PPC, ou qui interdisent totalement la publicit\u00e9 PPC, il est essentiel de suivre la source du trafic d'affiliation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 notre suivi UTM, vous pouvez d\u00e9tecter une violation de votre politique chaque fois que du trafic est d\u00e9tect\u00e9 en provenance de l'un des sites suivants <strong>source comme \"google.com\"<\/strong> et le <strong>medium est un identifiant d'affili\u00e9<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vos rapports Google Analytics peuvent indiquer le trafic et les ventes attribu\u00e9s \u00e0 la Source\/M\u00e9dium de google.com\/aff-shadyppcdude. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela montrerait que votre affili\u00e9, ShadyPPCDude, a ajout\u00e9 son lien d'affiliation \u00e0 une campagne Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce niveau de contr\u00f4le et de visibilit\u00e9 rend <strong>Le suivi UTM de Easy Affiliate : un outil essentiel pour garantir la conformit\u00e9 des affili\u00e9s<\/strong>e et de pr\u00e9server l'int\u00e9grit\u00e9 de vos programmes d'affiliation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Future-Proofing_Your_Affiliate_Program\"><\/span>Pr\u00e9parer l'avenir de votre programme d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le paysage en constante \u00e9volution du marketing num\u00e9rique, vous devez <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/industry-knowledge-affiliate-programs\/\" target=\"_blank\" rel=\"noopener\" title=\"Pourquoi la connaissance du secteur est vitale pour les programmes d&#039;affiliation\">garder une longueur d'avance<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En vous fournissant davantage de donn\u00e9es sur vos liens d'affiliation et les domaines sur lesquels ils sont publi\u00e9s, le suivi UTM de Easy Affiliate vous offre les outils n\u00e9cessaires pour identifier les tendances, les opportunit\u00e9s et les probl\u00e8mes potentiels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser ces donn\u00e9es pour<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guidez votre strat\u00e9gie, <\/li>\n\n\n\n<li>D\u00e9cider en connaissance de cause des partenariats d'affiliation les plus rentables,<\/li>\n\n\n\n<li>O\u00f9 concentrer vos ressources, <\/li>\n\n\n\n<li>Et comment mieux soutenir vos affili\u00e9s.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_Easy_Affiliate_UTM_Data_in_GA4\"><\/span>Trouver facilement des donn\u00e9es UTM d'affiliation dans GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si la configuration de cette fonctionnalit\u00e9 est simple et intuitive, vous vous demandez sans doute comment y acc\u00e9der dans <a href=\"http:\/\/analytics.google.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Analytics 4 (GA4)<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eh bien, tu n'es pas le seul !<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos \u00e9quipes ont pass\u00e9 beaucoup de temps \u00e0 apprendre et \u00e0 se pr\u00e9parer \u00e0 la migration GA4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il faut bien l'admettre : on a plus de mal \u00e0 trouver des informations dans GA4 qu'auparavant. Et beaucoup de <a href=\"https:\/\/searchengineland.com\/google-analytics-4-we-hate-428942\" target=\"_blank\" rel=\"noopener\" title=\"Les sp\u00e9cialistes du marketing sont m\u00e9contents. \">les sp\u00e9cialistes du marketing sont m\u00e9contents<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, vous n'avez pas besoin de proc\u00e9der \u00e0 des personnalisations complexes ni \u00e0 des r\u00e9glages particuliers dans GA4 pour retrouver rapidement ces donn\u00e9es. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il vous suffit de localiser votre <strong>Acquisition de trafic <\/strong>des rapports. Ensuite, vous <strong>afficher le rapport par valeurs de source\/m\u00e9dium<\/strong>. Voici \u00e0 quoi cela ressemble dans le compte de d\u00e9monstration GA4 :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"761\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-1024x761.jpeg\" alt=\"\" class=\"wp-image-10735\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-1024x761.jpeg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-300x223.jpeg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-768x571.jpeg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-16x12.jpeg 16w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-191x142.jpeg 191w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-363x270.jpeg 363w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-920x684.jpeg 920w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-156x116.jpeg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot.jpeg 1121w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez localis\u00e9 le <strong>Source\/moyen de la session <\/strong>Dans cette optique, vous chercherez des cas o\u00f9 le support <strong>commence par \"aff-\"<\/strong> pour identifier le trafic de votre lien Easy Affiliate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir de l\u00e0, il vous suffit d'analyser le trafic d'affiliation pour les ID d'affili\u00e9s qui ont un <strong>google.com<\/strong> ou <strong>bing.com<\/strong> source. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il vous appartiendra alors, en tant que responsable du programme d'affiliation, de d\u00e9terminer comment r\u00e9soudre le probl\u00e8me. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Embracing_Easy_Affiliates_UTM_Tracking\"><\/span>Adopter le suivi UTM de Easy Affiliate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adopter le suivi UTM de Easy Affiliate est bien plus qu\u2019une simple d\u00e9cision strat\u00e9gique : c\u2019est un moyen de <strong>r\u00e9volutionnez votre programme d'affiliation<\/strong>. En vous offrant une meilleure visibilit\u00e9 sur les activit\u00e9s de vos affili\u00e9s, cette fonctionnalit\u00e9 unique vous aide \u00e0 <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-kpis\/\" target=\"_blank\" rel=\"noopener\" title=\"5 indicateurs de performance du marketing d&#039;affiliation \u00e0 conna\u00eetre absolument\">optimisez votre programme pour qu'il soit couronn\u00e9 de succ\u00e8s<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous soyez novice en mati\u00e8re de marketing d'affiliation ou un professionnel chevronn\u00e9, <strong>Le suivi UTM de Easy Affiliate est un outil indispensable<\/strong> \u00e0 avoir dans votre arsenal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusion, <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliation facile<\/a> Ce n'est pas simplement un plugin WordPress de plus destin\u00e9 \u00e0 la gestion des programmes d'affiliation. C'est un <strong>une plateforme puissante qui peut vous donner des informations sans pr\u00e9c\u00e9dent sur vos efforts de marketing d'affiliation<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et avec l'ajout de la fonction de suivi UTM, vous pouvez d\u00e9sormais g\u00e9rer votre programme avec encore plus de pr\u00e9cision et d'efficacit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas que le chemin vers la r\u00e9ussite dans le marketing d'affiliation n'est pas toujours sans emb\u00fbches, mais qu'avec les bons outils et les bonnes connaissances, vous pouvez l'emprunter en toute confiance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate est l\u00e0 pour vous aider \u00e0 tirer le meilleur parti de votre programme d'affiliation. <a href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" title=\"\">Essayez d\u00e8s aujourd'hui notre fonction unique de suivi UTM<\/a> et faites l'exp\u00e9rience de la diff\u00e9rence que cela fait.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur le suivi UTM ou la d\u00e9tection de la fraude par les affili\u00e9s ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur&nbsp;<a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et&nbsp;<a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Stop affiliate fraud in its tracks! Discover the unique Easy Affiliate feature that lets you identify and weed out PPC click fraudsters before you pay them a dime. An affiliate program, when done right, can be a goldmine for businesses. However, for affiliate managers, one challenge always looms large: mitigating the risk of PPC click [&hellip;]<\/p>\n","protected":false},"author":3114,"featured_media":10754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"t96dhqcobow0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"68t63oqaxf40\",\"j8ttqaki8yg0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"scb5a77eyuo0\",\"q2ibdmuujn40\",\"5d7a2mbevas0\",\"scvgepwerhs0\",\"doerp2s98xc0\",\"onhxghsdbgg0\",\"jeyuqoj6fio0\",\"gpn58teazkg0\",\"si6h17g1yz40\",\"4ukpajzxgug0\"]","_strive_active_checklist":"","_strive_post_notes":"KW: Affiliate fraud detection\r\nFollowing on from the previous post (How to track affiliate links in Google Analytics) this is a BOFU featuring a step-by-step guide on how to detect affiliate fraud with UTCs and GA.\r\n\r\nFeel free to adjust the title as you see fit!","footnotes":""},"categories":[312,416,436,417],"tags":[268,337],"class_list":["post-10668","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-affiliate-marketing","category-affiliate-program","category-how-to","tag-affiliate-fraud","tag-ppc","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Stop affiliate fraud in its tracks! 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Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow To Expose PPC Fraud in Your Affiliate Program Using GA4\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/fr"},{"label":"Marketing","link":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/marketing\/"},{"label":"Affiliate Marketing","link":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/marketing\/affiliate-marketing\/"},{"label":"How To Expose PPC Fraud in Your Affiliate Program Using 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