{"id":14111,"date":"2026-09-17T11:00:00","date_gmt":"2026-09-17T15:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=14111"},"modified":"2026-06-23T09:28:54","modified_gmt":"2026-06-23T13:28:54","slug":"top-wordpress-plugins-for-growing-your-business","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/","title":{"rendered":"Les meilleurs plugins WordPress pour d\u00e9velopper votre activit\u00e9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aac24402230e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aac24402230e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/#1_Easy_Affiliate\" >1. Affiliation facile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/#2_MemberPress\" >2. MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/#3_PrettyLinks\" >3. PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/#4_PopupAlly\" >4. PopupAlly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/#5_OptinMonster\" >5. OptinMonster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/#6_ActiveCampaign\" >6. ActiveCampaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/#7_Kit\" >7. Kit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/#8_TrustPulse\" >8. TrustPulse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/#9_HubSpot\" >9. HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/#10_Gleam\" >10. \u00c9clat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-wordpress-plugins-for-growing-your-business\/#Choose_the_Plugin_That_Matches_Your_Next_Growth_Goal\" >Choisissez le plugin qui correspond \u00e0 votre prochain objectif de croissance<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Cette liste r\u00e9pertorie les extensions qui vous aident \u00e0 g\u00e9n\u00e9rer davantage de prospects, \u00e0 am\u00e9liorer vos taux de conversion, \u00e0 augmenter votre chiffre d'affaires et \u00e0 renforcer vos relations clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit de plugins WordPress con\u00e7us pour le marketing et la mon\u00e9tisation, allant des programmes d'affiliation et des campagnes d'e-mailing \u00e0 la g\u00e9n\u00e9ration de prospects, en passant par la preuve sociale et la fid\u00e9lisation de la client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons r\u00e9duit la liste \u00e0 dix plugins qui peuvent vous aider \u00e0 transformer votre site WordPress en un moteur de croissance encore plus performant. <strong>Voici pourquoi chacun d'entre eux a \u00e9t\u00e9 retenu.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Easy_Affiliate\"><\/span>1. Affiliation facile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.18.05-PM-1024x552.png\" alt=\"EASY AFFILIATE, PLUGIN WORDPRESS\" class=\"wp-image-14221\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.18.05-PM-1024x552.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.18.05-PM-300x162.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.18.05-PM-768x414.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.18.05-PM-1536x828.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.18.05-PM-2048x1104.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.18.05-PM-264x142.png 264w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.18.05-PM-501x270.png 501w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.18.05-PM-1216x655.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.18.05-PM-1832x987.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.18.05-PM-156x84.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez d\u00e9j\u00e0 envisag\u00e9 de transformer vos meilleurs clients en canal de vente, <a href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" title=\"\">Affiliation facile<\/a> C'est par l\u00e0 qu'il faut commencer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit d'un plugin WordPress qui vous permet de g\u00e9rer votre propre programme d'affiliation \u2013 ce qui signifie que vous <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/find-quality-affiliates\/\">recruter des partenaires<\/a>, <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/determine-commission-rates-affiliate-marketing\/\">fixer les taux de commission<\/a>, et conservez toutes vos donn\u00e9es sur votre propre site plut\u00f4t que de verser une commission \u00e0 un r\u00e9seau tiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que chef d'entreprise, c'est un excellent moyen de d\u00e9velopper votre activit\u00e9 : les affili\u00e9s vous apportent des clients que vous n'auriez pas pu atteindre autrement, et vous ne payez que lorsqu'une vente est conclue. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame un petit groupe de partenaires dynamiques \u2013 cinq ou dix personnes qui croient sinc\u00e8rement en votre produit \u2013 peut avoir un impact significatif sur votre chiffre d'affaires mensuel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'int\u00e8gre directement \u00e0 <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/memberpress-integration\/\">MemberPress<\/a> et <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/woocommerce-integration\/\">WooCommerce<\/a>, donc si vous vendez d\u00e9j\u00e0 via l'une ou l'autre de ces plateformes, la mise en place se fait le jour m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate vous permet \u00e9galement <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/affiliate-dashboard\/\">Cr\u00e9er un tableau de bord<\/a> pour votre partenaire qui <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-affiliate-commission-tracking\/\">compte les clics<\/a>, les conversions, et <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/pay-affiliates\/\">versements<\/a> par affili\u00e9, ce qui vous permet de savoir exactement qui touche sa commission et qui n'en touche pas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_MemberPress\"><\/span>2. MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.19.53-PM-1024x564.png\" alt=\"PLUGIN MEMBERPRESS POUR WORDPRESS\" class=\"wp-image-14222\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.19.53-PM-1024x564.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.19.53-PM-300x165.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.19.53-PM-768x423.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.19.53-PM-1536x845.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.19.53-PM-2048x1127.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.19.53-PM-258x142.png 258w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.19.53-PM-491x270.png 491w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.19.53-PM-1216x669.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.19.53-PM-1832x1008.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.19.53-PM-156x86.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les ventes ponctuelles de produits sont difficiles \u00e0 d\u00e9velopper \u00e0 grande \u00e9chelle. Il est beaucoup plus facile de b\u00e2tir une activit\u00e9 autour des revenus r\u00e9currents g\u00e9n\u00e9r\u00e9s par les abonnements. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a> Voici comment g\u00e9n\u00e9rer ces revenus r\u00e9currents sur WordPress \u2013 <a href=\"https:\/\/memberpress.com\/blog\/how-to-boost-conversions-with-gated-content-without-annoying-visitors\/\">restriction d'acc\u00e8s au contenu<\/a> derri\u00e8re les abonnements payants, <a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/\">vente de formations en ligne<\/a>, et la gestion de <a href=\"https:\/\/memberpress.com\/docs\/managing-subscriptions\/\">facturation<\/a> et <a href=\"https:\/\/memberpress.com\/docs\/protect-memberpress-courses\/\">r\u00e8gles d'acc\u00e8s<\/a> \u00e0 partir d'un seul plugin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'aspect \u00ab mon\u00e9tisation \u00bb est \u00e9vident, mais celui de la croissance est tout aussi important. Les sites d'adh\u00e9sion g\u00e9n\u00e8rent le type d'audience engag\u00e9e qui amplifie tous les autres aspects : les participants qui terminent les formations et deviennent des affili\u00e9s, les membres qui parrainent des amis, les communaut\u00e9s qui se d\u00e9veloppent de l'int\u00e9rieur vers l'ext\u00e9rieur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/memberpress-integration\/\">Il se connecte directement au Easy Affiliate<\/a> De plus, cela vous permet de mettre en place un programme de parrainage autour de votre offre d'abonnement sans avoir \u00e0 r\u00e9aliser aucune int\u00e9gration personnalis\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_PrettyLinks\"><\/span>3. PrettyLinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.22.58-PM-1024x544.png\" alt=\"PLUGIN PRETTYLINKS POUR WORDPRESS\" class=\"wp-image-14224\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.22.58-PM-1024x544.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.22.58-PM-300x159.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.22.58-PM-768x408.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.22.58-PM-1536x817.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.22.58-PM-2048x1089.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.22.58-PM-267x142.png 267w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.22.58-PM-508x270.png 508w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.22.58-PM-1216x646.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.22.58-PM-1832x974.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.22.58-PM-156x83.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des propri\u00e9taires de sites WordPress qui font <a href=\"https:\/\/prettylinks.com\/blog\/affiliate-marketing-beginners\/\">marketing d'affiliation<\/a> ont fini par se heurter au m\u00eame probl\u00e8me : des liens dispers\u00e9s dans des centaines d\u2019articles, aucun moyen simple de les mettre \u00e0 jour lorsque les URL changent, et aucune donn\u00e9e claire permettant de savoir quels contenus g\u00e9n\u00e8rent r\u00e9ellement des clics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/prettylinks.com\/pricing\/plans\/\" target=\"_blank\" rel=\"noopener\" title=\"\">PrettyLinks<\/a> r\u00e9sout les trois. Il <a href=\"https:\/\/prettylinks.com\/blog\/creating-branded-links\/\">raccourcit, masque et suit vos liens d'affiliation<\/a> depuis un seul tableau de bord \u2013 ainsi, au lieu d\u2019une URL d\u2019affiliation brute noy\u00e9e dans votre contenu, vous obtenez un <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/pretty-links-with-affiliate-royale\/\">lien de marque \u00ab clean \u00bb<\/a> comme yoursite.com\/go\/product. Lorsqu'un programme change d'URL, il suffit de le mettre \u00e0 jour une seule fois pour que toutes les occurrences sur votre site soient automatiquement mises \u00e0 jour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/prettylinks.com\/blog\/optimize-your-link-tracking\/\">suivi<\/a> C'est l\u00e0 qu'il s'impose comme un outil de croissance : vous pouvez identifier les publications et les emplacements qui g\u00e9n\u00e8rent le plus de clics, ce qui vous permet de savoir o\u00f9 concentrer vos efforts de promotion, sans avoir \u00e0 vous fier \u00e0 des suppositions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_PopupAlly\"><\/span>4. PopupAlly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.28.26-PM-1024x549.png\" alt=\"PLUGIN POPUPALLY POUR WORDPRESS\" class=\"wp-image-14225\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.28.26-PM-1024x549.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.28.26-PM-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.28.26-PM-768x412.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.28.26-PM-1536x824.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.28.26-PM-2048x1098.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.28.26-PM-265x142.png 265w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.28.26-PM-504x270.png 504w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.28.26-PM-1216x652.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.28.26-PM-1832x982.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.28.26-PM-156x84.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Attirer des visiteurs sur votre site est une chose. Les inciter \u00e0 passer \u00e0 l'action avant de quitter le site en est une autre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/popupally.com\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">PopupAlly<\/a> s'occupe du deuxi\u00e8me \u2013 <a href=\"https:\/\/popupally.com\/kb-article\/create-an-opt-in-form\/\">formulaires d'inscription<\/a>, <a href=\"https:\/\/popupally.com\/exit-intent-popup-examples\/\">fen\u00eatres contextuelles de d\u00e9tection d'intention de sortie<\/a>, ainsi qu\u2019un syst\u00e8me int\u00e9gr\u00e9 de collecte de prospects con\u00e7u pour g\u00e9n\u00e9rer des conversions sans que votre site ne donne l\u2019impression d\u2019\u00eatre un v\u00e9ritable champ de mines de fen\u00eatres pop-up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est justement cette fonctionnalit\u00e9 de ciblage qui le distingue d'un simple outil de fen\u00eatres contextuelles. Vous pouvez afficher diff\u00e9rents messages en fonction de la page sur laquelle se trouve l'internaute, de la distance parcourue lors du d\u00e9filement, du temps pass\u00e9 sur le site ou du fait qu'il soit sur le point de quitter la page. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un visiteur qui lit un article de blog pour la premi\u00e8re fois et un visiteur r\u00e9gulier qui consulte votre page de tarifs ne sont pas dans le m\u00eame \u00e9tat d'esprit ; votre offre d'inscription ne doit donc pas non plus \u00eatre la m\u00eame pour les deux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous consacrez un budget au trafic \u2013 publicit\u00e9s payantes, r\u00e9f\u00e9rencement naturel, marketing de contenu \u2013 <a href=\"https:\/\/popupally.com\/pricing\/\">PopupAlly<\/a> C'est ainsi que vous tirerez le meilleur parti de cet investissement <a href=\"https:\/\/popupally.com\/get-high-quality-leads\/\">convertir en prospects<\/a> au lieu des statistiques sur le taux de rebond.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_OptinMonster\"><\/span>5. OptinMonster<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.32.32-PM-1024x521.png\" alt=\"\" class=\"wp-image-14226\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.32.32-PM-1024x521.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.32.32-PM-300x153.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.32.32-PM-768x391.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.32.32-PM-1536x782.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.32.32-PM-2048x1043.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.32.32-PM-279x142.png 279w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.32.32-PM-530x270.png 530w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.32.32-PM-1216x619.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.32.32-PM-1832x933.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.32.32-PM-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez disposer de davantage de types de campagnes et d'une logique de ciblage plus avanc\u00e9e que celles propos\u00e9es par un plugin de pop-up standard, <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a> C'est un v\u00e9ritable bond en avant. Cette solution prend en charge les fen\u00eatres coulissantes, les barres flottantes, les superpositions en plein \u00e9cran et les formulaires int\u00e9gr\u00e9s, le tout cr\u00e9\u00e9 \u00e0 l'aide d'un \u00e9diteur visuel de campagnes ne n\u00e9cessitant aucune connaissance en programmation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui en fait un outil particuli\u00e8rement utile pour stimuler la croissance, c'est justement la segmentation. Vous pouvez proposer des campagnes totalement diff\u00e9rentes aux visiteurs en fonction de leur source de trafic, de leur localisation g\u00e9ographique, de leur comportement sur le site ou de l'\u00e9tat de leur panier. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une personne qui arrive sur votre site via une publicit\u00e9 payante et une autre qui vous a d\u00e9couvert gr\u00e2ce \u00e0 un article de blog constituent deux publics distincts, avec des intentions diff\u00e9rentes. OptinMonster vous permet de vous adresser \u00e0 chacun d'eux de mani\u00e8re diff\u00e9rente, sans avoir \u00e0 cr\u00e9er de pages distinctes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_ActiveCampaign\"><\/span>6. ActiveCampaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.34.21-PM-1024x490.png\" alt=\"\" class=\"wp-image-14227\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.34.21-PM-1024x490.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.34.21-PM-300x143.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.34.21-PM-768x367.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.34.21-PM-1536x734.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.34.21-PM-2048x979.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.34.21-PM-297x142.png 297w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.34.21-PM-565x270.png 565w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.34.21-PM-1216x581.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.34.21-PM-1832x876.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.34.21-PM-156x75.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une liste de diffusion ne g\u00e9n\u00e8re des revenus que si vous l'exploitez r\u00e9ellement. <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Campagne active<\/a> C'est la plateforme vers laquelle la plupart des entreprises utilisant WordPress se tournent lorsque les simples e-mails de diffusion ne suffisent plus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le levier de croissance, c'est l'automatisation : un nouvel abonn\u00e9 d\u00e9clenche une s\u00e9quence de bienvenue, un achat d\u00e9clenche un suivi, un contact inactif d\u00e9clenche une campagne de r\u00e9engagement \u2013 le tout sans aucune intervention manuelle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'int\u00e8gre \u00e0 MemberPress et \u00e0 la plupart des principaux plugins WordPress, ce qui permet \u00e0 vos donn\u00e9es d'adh\u00e9sion et \u00e0 votre marketing par e-mail de se nourrir mutuellement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les entreprises pour lesquelles l'e-mail constitue un canal de chiffre d'affaires important \u2013 c'est-\u00e0-dire la plupart d'entre elles \u2013, ActiveCampaign comble le foss\u00e9 entre le simple fait de disposer d'une liste de contacts et la capacit\u00e9 \u00e0 en tirer des revenus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Kit\"><\/span>7. Kit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.35.13-PM-1024x578.png\" alt=\"\" class=\"wp-image-14228\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.35.13-PM-1024x578.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.35.13-PM-300x169.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.35.13-PM-768x434.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.35.13-PM-1536x868.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.35.13-PM-2048x1157.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.35.13-PM-251x142.png 251w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.35.13-PM-478x270.png 478w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.35.13-PM-1211x684.png 1211w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.35.13-PM-1823x1030.png 1823w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.35.13-PM-156x88.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre audience s'articule autour de contenus \u2013 blogs, podcasts, newsletters \u2013 <a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Kit<\/a> est sp\u00e9cialement con\u00e7u pour ce mod\u00e8le. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors qu'ActiveCampaign est plut\u00f4t destin\u00e9 \u00e0 l'automatisation du marketing pour les entreprises aux processus de vente complexes, Kit est con\u00e7u pour les cr\u00e9ateurs qui souhaitent d\u00e9velopper leur audience et la mon\u00e9tiser directement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est gr\u00e2ce au syst\u00e8me de segmentation des abonn\u00e9s que l'on parvient \u00e0 d\u00e9velopper sa liste. Vous pouvez segmenter vos abonn\u00e9s en fonction du \u00ab lead magnet \u00bb qui les a amen\u00e9s vers vous, des liens sur lesquels ils ont cliqu\u00e9 ou des produits qu'ils ont achet\u00e9s, puis envoyer des offres cibl\u00e9es aux segments appropri\u00e9s, plut\u00f4t que d'envoyer le m\u00eame message \u00e0 l'ensemble de votre liste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kit int\u00e8gre \u00e9galement un \u00ab Creator Network \u00bb qui vous permet de recommander d\u2019autres cr\u00e9ateurs \u00e0 vos abonn\u00e9s et d\u2019\u00eatre vous-m\u00eame recommand\u00e9 en retour. Il s\u2019agit d\u2019un moyen simple d\u2019\u00e9largir votre liste d\u2019abonn\u00e9s, que la plupart des plateformes d\u2019e-mailing ne proposent pas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_TrustPulse\"><\/span>8. TrustPulse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.37.13-PM-1024x530.png\" alt=\"\" class=\"wp-image-14229\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.37.13-PM-1024x530.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.37.13-PM-300x155.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.37.13-PM-768x398.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.37.13-PM-1536x795.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.37.13-PM-2048x1060.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.37.13-PM-274x142.png 274w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.37.13-PM-522x270.png 522w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.37.13-PM-1216x630.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.37.13-PM-1832x948.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.37.13-PM-156x81.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La preuve sociale \u2013 cette tendance qui pousse les gens \u00e0 accorder davantage de confiance \u00e0 quelque chose lorsqu'ils constatent que d'autres lui font d\u00e9j\u00e0 confiance \u2013 est l'un des principes de conversion les plus fiables qui soient. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/trustpulse\/trial\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">TrustPulse<\/a> l'ajoute automatiquement \u00e0 votre site, en affichant en temps r\u00e9el des notifications concernant les achats r\u00e9cents, les inscriptions et d'autres activit\u00e9s des clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette technique fonctionne particuli\u00e8rement bien sur les pages o\u00f9 un visiteur envisage d\u00e9j\u00e0 un achat mais n'a pas encore franchi le pas. Le fait de voir qu'une personne r\u00e9elle vient de s'inscrire ou d'acheter \u2013 au moment m\u00eame o\u00f9 il h\u00e9site \u2013 constitue une petite incitation qui, sans trop de r\u00e9sistance, pousse une partie de ces visiteurs ind\u00e9cis \u00e0 se d\u00e9cider en faveur de l'achat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s'agit pas d'une urgence artificielle ; il s'agit simplement de rendre visible une activit\u00e9 qui, sans cela, serait invisible pour les visiteurs de votre site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_HubSpot\"><\/span>9. HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.12-PM-1024x572.png\" alt=\"\" class=\"wp-image-14230\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.12-PM-1024x572.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.12-PM-300x168.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.12-PM-768x429.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.12-PM-1536x858.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.12-PM-2048x1144.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.12-PM-254x142.png 254w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.12-PM-483x270.png 483w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.12-PM-1216x679.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.12-PM-1832x1023.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.12-PM-156x87.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des outils figurant sur cette liste couvrent un aspect particulier de la croissance. <a href=\"https:\/\/memberpress.com\/go\/hubspot\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">HubSpot<\/a>\u2018Le plugin WordPress gratuit de [nom] permet d'int\u00e9grer davantage de fonctionnalit\u00e9s : CRM, chat en direct, marketing par e-mail et g\u00e9n\u00e9rateur de formulaires, le tout en un seul et m\u00eame endroit. Ainsi, vos prospects, vos contacts et vos interactions avec les clients sont suivis dans le m\u00eame syst\u00e8me, plut\u00f4t que d'\u00eatre dispers\u00e9s entre diff\u00e9rents outils qui ne communiquent pas entre eux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cl\u00e9 de la croissance r\u00e9side dans la visibilit\u00e9 et le suivi. Lorsque vous pouvez visualiser tous les points de contact qu\u2019un prospect a eus avec votre entreprise \u2013 les pages qu\u2019il a consult\u00e9es, les e-mails qu\u2019il a ouverts, les formulaires qu\u2019il a remplis \u2013, vous \u00eates en mesure de prendre des d\u00e9cisions plus \u00e9clair\u00e9es quant \u00e0 la mani\u00e8re de cibler vos efforts marketing et aux prospects qui m\u00e9ritent un suivi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les petites entreprises utilisant WordPress qui ne disposent pas encore d\u2019un service d\u00e9di\u00e9 aux op\u00e9rations marketing, l\u2019offre gratuite de HubSpot couvre un large \u00e9ventail de fonctionnalit\u00e9s avant m\u00eame que vous n\u2019ayez besoin de passer \u00e0 une formule payante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Gleam\"><\/span>10. \u00c9clat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.53-PM-1024x573.png\" alt=\"\" class=\"wp-image-14231\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.53-PM-1024x573.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.53-PM-300x168.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.53-PM-768x430.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.53-PM-1536x860.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.53-PM-2048x1146.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.53-PM-254x142.png 254w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.53-PM-482x270.png 482w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.53-PM-1216x681.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.53-PM-1832x1025.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/09\/Screenshot-2026-06-16-at-7.38.53-PM-156x87.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La croissance organique gr\u00e2ce au contenu est, par nature, un processus lent. <a href=\"https:\/\/memberpress.com\/go\/gleam\/main\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Brillance<\/a> vous offre un levier plus efficace lorsque vous en avez besoin : des concours, des jeux-concours et des campagnes de fid\u00e9lisation qui donnent aux visiteurs une raison concr\u00e8te de partager votre site, de suivre vos profils et de s'inscrire \u00e0 votre liste de diffusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le principe repose sur les conditions de participation. Pour participer \u00e0 un concours, les participants peuvent \u00eatre amen\u00e9s \u00e0 vous suivre sur les r\u00e9seaux sociaux, \u00e0 parrainer un ami, \u00e0 partager un lien sp\u00e9cifique ou \u00e0 consulter une page de votre site. Chaque participant devient un canal de diffusion. Que ce soit pour le lancement d'un produit, pour d\u00e9velopper une liste de contacts ou pour accro\u00eetre votre audience sur les r\u00e9seaux sociaux en partant de z\u00e9ro, c'est l'un des outils les plus rentables de cette liste \u2013 car ce sont les participants qui se chargent de la majeure partie du travail de diffusion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choose_the_Plugin_That_Matches_Your_Next_Growth_Goal\"><\/span>Choisissez le plugin qui correspond \u00e0 votre prochain objectif de croissance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous n'avez pas besoin des dix plugins \u00e0 la fois. Il vaut mieux identifier les domaines o\u00f9 la croissance marque actuellement le pas, puis choisir le plugin qui r\u00e9sout ce probl\u00e8me sp\u00e9cifique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si les internautes visitent votre site mais ne s'inscrivent pas \u00e0 votre liste de diffusion, commencez par utiliser un outil de g\u00e9n\u00e9ration de prospects tel que PopupAlly ou OptinMonster. Si vous disposez d'une audience mais que vos e-mails ne g\u00e9n\u00e8rent pas de chiffre d'affaires, penchez-vous sur ActiveCampaign ou Kit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le bouche-\u00e0-oreille constitue un canal inexploit\u00e9, <a href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\">Affiliation facile<\/a> peut vous aider \u00e0 lancer et \u00e0 g\u00e9rer votre propre programme d'affiliation. Et si vous vendez des abonnements, associer MemberPress \u00e0 Easy Affiliate vous permet de vendre des acc\u00e8s et de r\u00e9compenser les partenaires qui contribuent \u00e0 en faire la promotion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix du plugin appropri\u00e9 d\u00e9pend de l'objectif que vous souhaitez atteindre en priorit\u00e9 : g\u00e9n\u00e9rer davantage de prospects, am\u00e9liorer les taux de conversion, renforcer les relations clients ou augmenter le chiffre d'affaires r\u00e9alis\u00e9 aupr\u00e8s de ceux qui vous font d\u00e9j\u00e0 confiance. Commencez par l\u00e0, puis construisez le reste de votre infrastructure en fonction des besoins r\u00e9els de votre entreprise.<\/p>\n\n\n\n<div id=\"ad-11257\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/fr\/ads\/get-started-ea\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quelle partie de votre site WordPress cherchez-vous \u00e0 d\u00e9velopper en ce moment : les prospects, les conversions, le chiffre d'affaires ou la relation client ? Dites-le-nous dans les commentaires.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les 10 meilleurs plugins WordPress qui peuvent vous aider \u00e0 promouvoir votre site, \u00e0 g\u00e9n\u00e9rer des prospects, \u00e0 faire la promotion d'offres d'affiliation, \u00e0 instaurer la confiance et \u00e0 augmenter votre chiffre 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