{"id":1976,"date":"2026-10-15T10:01:00","date_gmt":"2026-10-15T14:01:00","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=1976"},"modified":"2026-10-15T10:05:07","modified_gmt":"2026-10-15T14:05:07","slug":"self-hosting-your-affiliate-program-vs-using-an-affiliate-network","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/","title":{"rendered":"Quelle est la diff\u00e9rence entre un plugin d'affiliation et un r\u00e9seau d'affiliation ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6adf609f680b8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6adf609f680b8\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#What_Is_an_Affiliate_Network\" >Qu'est-ce qu'un r\u00e9seau d'affiliation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#What_Is_an_Affiliate_Plugin\" >Qu'est-ce qu'un plugin d'affiliation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#The_Differences_That_Actually_Matter_for_a_Small_Business\" >Les diff\u00e9rences qui comptent vraiment pour une petite entreprise<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#1_Cost_Structure\" >1. Structure des co\u00fbts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#2_Control_Over_Your_Program\" >2. Ma\u00eetrise de votre programme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#3_Your_Relationship_With_Affiliates\" >3. Vos relations avec les affili\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#4_Affiliate_Discovery_vs_Affiliate_Recruitment\" >4. Recherche d'affili\u00e9s vs. Recrutement d'affili\u00e9s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Which_One_Is_Right_for_You\" >Lequel vous convient le mieux ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#How_to_Get_Started_With_an_Affiliate_Plugin\" >Comment se lancer avec un plugin d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Frequently_Asked_Questions\" >Questions fr\u00e9quemment pos\u00e9es<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Can_I_use_both_an_affiliate_plugin_and_an_affiliate_network_at_the_same_time\" >Puis-je utiliser \u00e0 la fois un plugin d'affiliation et un r\u00e9seau d'affiliation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Do_I_need_a_lot_of_technical_knowledge_to_run_an_affiliate_plugin\" >Faut-il avoir beaucoup de connaissances techniques pour utiliser un plugin d'affiliation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Whats_the_difference_between_an_affiliate_plugin_and_affiliate_tracking_software\" >Quelle est la diff\u00e9rence entre un plugin d'affiliation et un logiciel de suivi d'affiliation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#How_do_I_find_affiliates_if_Im_not_using_a_network\" >Comment trouver des affili\u00e9s si je n'utilise pas de r\u00e9seau ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Vous avez d\u00e9cid\u00e9 de lancer un programme d'affiliation. Vous recherchez les diff\u00e9rentes options sur Google. En quelques minutes, vous vous retrouvez \u00e0 lire des articles sur les r\u00e9seaux d'affiliation dans un onglet et sur les plugins d'affiliation dans un autre \u2013 et, d'une mani\u00e8re ou d'une autre, les deux semblent promettre la m\u00eame chose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n'est pas le cas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un r\u00e9seau d'affiliation et un plugin d'affiliation constituent deux approches fondamentalement diff\u00e9rentes pour g\u00e9rer un programme d'affiliation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D'un c\u00f4t\u00e9, il y a une place de march\u00e9 \u00e0 laquelle vous adh\u00e9rez. De l'autre, un outil dont vous \u00eates propri\u00e9taire et que vous g\u00e9rez vous-m\u00eame. Choisir la mauvaise solution pour votre type d'activit\u00e9, surtout au d\u00e9but, peut vous co\u00fbter bien plus que de l'argent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet article explique en d\u00e9tail en quoi consiste chaque option, en quoi elles diff\u00e8rent sur des points qui comptent r\u00e9ellement pour une petite entreprise, et laquelle est la plus pertinente en fonction de votre situation actuelle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_an_Affiliate_Network\"><\/span><strong>Qu'est-ce qu'un r\u00e9seau d'affiliation ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un r\u00e9seau d'affiliation est une plateforme tierce qui sert d'interm\u00e9diaire entre les marchands (les entreprises qui vendent des produits) et les affili\u00e9s (les personnes qui font la promotion de ces produits en \u00e9change d'une commission). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les commer\u00e7ants r\u00e9pertorient leurs programmes, les affili\u00e9s les consultent et postulent \u00e0 ceux qu'ils souhaitent promouvoir, tandis que le r\u00e9seau se charge du suivi et des paiements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/top-affiliate-networks-tips-to-inspire-your-program\/\" title=\"\">R\u00e9seaux d'affiliation populaires<\/a> parmi lesquels ShareASale, CJ Affiliate, Rakuten et Impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous vous inscrivez en tant que commer\u00e7ant sur l'une de ces plateformes, votre programme devient visible aupr\u00e8s de leur r\u00e9seau d'affili\u00e9s existant, qui compte parfois des centaines de milliers de membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici comment se d\u00e9roule le processus de base :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vous rejoignez le r\u00e9seau <\/strong>en tant que commer\u00e7ant et configurez votre programme au sein de leur plateforme.<\/li>\n\n\n\n<li><strong>Les affili\u00e9s d\u00e9couvrent votre programme <\/strong>en parcourant l'annuaire du r\u00e9seau.<\/li>\n\n\n\n<li><strong>Ils posent leur candidature pour rejoindre <\/strong>et, une fois votre candidature valid\u00e9e, vous aurez acc\u00e8s \u00e0 vos liens et \u00e0 vos supports promotionnels.<\/li>\n\n\n\n<li><strong>Le r\u00e9seau suit les clics et les ventes <\/strong>et se charge de verser les commissions en votre nom.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez acc\u00e8s \u00e0 un r\u00e9seau d'affili\u00e9s d\u00e9j\u00e0 constitu\u00e9 sans avoir \u00e0 les rechercher vous-m\u00eame. Mais cette facilit\u00e9 s'accompagne de compromis, et pour les petites entreprises, ces compromis sont importants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Les r\u00e9seaux d'affiliation facturent des frais d'inscription, des frais mensuels et un pourcentage sur chaque commission vers\u00e9e \u2013 parfois entre 20 et 30% en plus de ce que vous versez d\u00e9j\u00e0 \u00e0 vos affili\u00e9s.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_an_Affiliate_Plugin\"><\/span>Qu'est-ce qu'un plugin d'affiliation ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/\" title=\"\">Un plugin d'affiliation<\/a> est un logiciel que vous installez directement sur votre site WordPress pour g\u00e9rer votre propre <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/run-affiliate-program-with-confidence\/\" title=\"\">programme d'affiliation<\/a> en interne, sans interm\u00e9diaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est vous qui d\u00e9cidez de tout : qui rejoint le programme, quelles commissions ces personnes per\u00e7oivent, quels supports promotionnels elles re\u00e7oivent et quand elles sont r\u00e9mun\u00e9r\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu de r\u00e9f\u00e9rencer votre programme sur une plateforme d'affiliation, vous recrutez directement des affili\u00e9s parmi votre audience existante, votre liste de diffusion, votre communaut\u00e9, ou en contactant des personnes sp\u00e9cifiques que vous souhaitez voir promouvoir votre produit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le d\u00e9roulement g\u00e9n\u00e9ral est le suivant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vous <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/installing-easy-affiliate\/\" title=\"\">installer le plugin<\/a> <\/strong>sur votre site WordPress.<\/li>\n\n\n\n<li><strong>Vous <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-set-product-specific-affiliate-commissions\/\" title=\"\">d\u00e9finissez votre structure de commissions<\/a> <\/strong>et cr\u00e9er une page d'inscription pour les affili\u00e9s.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-find-your-first-10-affiliates\/\" title=\"\">Les affili\u00e9s peuvent postuler et adh\u00e9rer<\/a> <\/strong>directement via votre site web.<\/li>\n\n\n\n<li><strong>Le plugin <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/clicks-reporting\/\" title=\"\">suit leurs clics et leurs ventes<\/a> <\/strong>et g\u00e8re leur tableau de bord et leurs paiements \u2013 le tout directement depuis votre site.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">C'est vous qui \u00eates propri\u00e9taire du programme. C'est vous qui g\u00e9rez les relations avec les affili\u00e9s. C'est vous qui d\u00e9tenez les donn\u00e9es. Aucun pourcentage de commission n'est revers\u00e9 \u00e0 un tiers, et vous n'\u00eates pas soumis aux r\u00e8gles d'une autre plateforme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" title=\"\">Easy Affiliate est un plugin WordPress<\/a> qui vous permet de cr\u00e9er et de g\u00e9rer un programme d'affiliation enti\u00e8rement auto-h\u00e9berg\u00e9 depuis votre propre site, sans frais de transaction et sans intervention d'un tiers dans vos relations avec vos affili\u00e9s.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Differences_That_Actually_Matter_for_a_Small_Business\"><\/span>Les diff\u00e9rences qui comptent vraiment pour une petite entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ces deux options proposent des programmes d'affiliation. Mais leur mode de fonctionnement et leur co\u00fbt pour vous sont tr\u00e8s diff\u00e9rents. C'est l\u00e0 que la diff\u00e9rence se manifeste concr\u00e8tement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Cost_Structure\"><\/span>1. Structure des co\u00fbts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R\u00e9seaux d'affiliation<\/strong> facturent g\u00e9n\u00e9ralement des frais d'installation (parfois plusieurs centaines de dollars), des frais mensuels d'utilisation de la plateforme et une \u201c commission de r\u00e9seau \u201d \u2013 un pourcentage pr\u00e9lev\u00e9 sur chaque transaction \u00e0 commission, g\u00e9n\u00e9ralement compris entre 20 et 30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, si vous versez \u00e0 un affili\u00e9 $100 de commissions, vous versez en r\u00e9alit\u00e9 au r\u00e9seau un montant suppl\u00e9mentaire de $20 \u00e0 30 en plus de cela, \u00e0 chaque fois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un plugin d'affiliation<\/strong> Il s'agit d'un achat unique ou d'un abonnement annuel. Vous payez le logiciel une seule fois, et c'est tout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n'y a pas de frais par transaction, de commissions au pourcentage ni de frais de plateforme r\u00e9currents en dehors de votre abonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour une petite entreprise soucieuse de ses marges, cette diff\u00e9rence s'amplifie rapidement d\u00e8s que votre programme commence \u00e0 g\u00e9n\u00e9rer des ventes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Control_Over_Your_Program\"><\/span>2. Ma\u00eetrise de votre programme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sur un r\u00e9seau, votre programme s'int\u00e8gre \u00e0 la plateforme d'un tiers. Vous travaillez selon ses r\u00e8gles, via son interface et selon ses processus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si la plateforme modifie sa grille tarifaire, ses conditions d'utilisation ou supprime une fonctionnalit\u00e9 dont vous d\u00e9pendez, soit vous vous adaptez, soit vous partez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec un plugin, votre programme vous appartient enti\u00e8rement. C'est vous qui fixez les r\u00e8gles. C'est vous qui d\u00e9cidez. <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/determine-commission-rates-affiliate-marketing\/\" title=\"\">taux de commission<\/a>, les calendriers de paiement, les modalit\u00e9s d'attribution des primes et la liste des affili\u00e9s agr\u00e9\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rien ne change \u00e0 moins que vous ne le changiez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Your_Relationship_With_Affiliates\"><\/span>3. Vos relations avec les affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sur un r\u00e9seau d'affiliation, vos affili\u00e9s font \u00e9galement la promotion de dizaines d'autres marchands, y compris vos concurrents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leur loyaut\u00e9 va \u00e0 leurs commissions, pas \u00e0 votre marque. Vous n'\u00eates qu'une option parmi tant d'autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous g\u00e9rez votre propre programme, vous recrutez des personnes qui souhaitent sp\u00e9cifiquement promouvoir votre produit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous communiquez directement avec eux. Vous nouez de v\u00e9ritables relations. Ces affili\u00e9s ont tendance \u00e0 s'investir davantage dans votre r\u00e9ussite, car ce sont eux qui vous ont choisi, et non un r\u00e9seau qui vous a mis en relation de mani\u00e8re algorithmique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Affiliate_Discovery_vs_Affiliate_Recruitment\"><\/span>4. Recherche d'affili\u00e9s vs. Recrutement d'affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La principale raison pour laquelle les entreprises optent pour les r\u00e9seaux est <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\">d\u00e9couverte d'affili\u00e9s<\/a> \u2013 l'acc\u00e8s \u00e0 un r\u00e9seau d\u00e9j\u00e0 constitu\u00e9 de promoteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates une grande marque disposant d'importants budgets de commissions et que vous avez besoin de volume rapidement, cela peut s'av\u00e9rer judicieux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais la plupart des petites entreprises disposent d\u00e9j\u00e0 d'un public : des clients qui adorent leur produit, des abonn\u00e9s \u00e0 leur newsletter, des membres d'une communaut\u00e9 ou encore des cr\u00e9ateurs de contenu sp\u00e9cialis\u00e9s qui correspondent parfaitement \u00e0 leur profil. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces personnes n'ont pas besoin de vous trouver sur un r\u00e9seau social. Elles ont besoin d'un moyen de s'inscrire et de commencer \u00e0 faire de la promotion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C'est ce que leur offre un plugin, et vous gardez le contr\u00f4le total de la relation d\u00e8s le premier jour.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_One_Is_Right_for_You\"><\/span>Lequel vous convient le mieux ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour vous r\u00e9pondre honn\u00eatement, cela d\u00e9pend de votre situation ; il n'y a pas de recommandation g\u00e9n\u00e9rale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un r\u00e9seau d'affiliation est plus pertinent si vous \u00eates une grande marque disposant d'un budget marketing important, si vous ne disposez pas d'une audience existante \u00e0 mobiliser, si votre objectif principal est le volume \u2013 c'est-\u00e0-dire recruter rapidement le plus grand nombre possible d'affili\u00e9s pour promouvoir votre produit \u2013 et si vous \u00eates pr\u00eat \u00e0 payer les frais li\u00e9s au r\u00e9seau pour y parvenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un plugin d'affiliation est particuli\u00e8rement pertinent si vous \u00eates une petite ou moyenne entreprise disposant d'une client\u00e8le ou d'une communaut\u00e9 existante. Vous proposez des produits qui ont de v\u00e9ritables fans : des personnes qui utilisent r\u00e9ellement et appr\u00e9cient ce que vous vendez. Vous souhaitez pr\u00e9server vos marges et \u00e9viter de verser une commission \u00e0 un tiers sur chaque vente. Et vous souhaitez \u00e9tablir des relations directes et durables avec les personnes qui font la promotion de votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous lisez cet article, vous faites tr\u00e8s certainement partie de la deuxi\u00e8me cat\u00e9gorie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_an_Affiliate_Plugin\"><\/span>Comment se lancer avec un plugin d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre entreprise utilise WordPress, la mise en place d'un programme d'affiliation ne prendra pas n\u00e9cessairement des semaines. <a href=\"https:\/\/easyaffiliate.com\/fr\/features\/\" title=\"\">Affiliation facile<\/a> Il s'agit d'un plugin WordPress sp\u00e9cialement con\u00e7u pour les petites et moyennes entreprises qui souhaitent g\u00e9rer un programme d'affiliation auto-h\u00e9berg\u00e9, sans la complexit\u00e9 ni les co\u00fbts associ\u00e9s \u00e0 un r\u00e9seau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voici ce que vous trouverez dans la bo\u00eete :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une marque <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/affiliate-dashboard\/\" title=\"\">tableau de bord des affili\u00e9s<\/a> vos partenaires se connectent directement sur votre site<\/li>\n\n\n\n<li><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-affiliate-commission-tracking\/\" title=\"\">Suivi en temps r\u00e9el des clics<\/a>, les conversions et les commissions<\/li>\n\n\n\n<li>Flexible <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-set-product-specific-affiliate-commissions\/\" title=\"\">structures des commissions<\/a> \u2013 montant forfaitaire ou pourcentage, par produit ou sur l'ensemble du site<\/li>\n\n\n\n<li><a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/pay-affiliates-via-paypal-1-click\/\" title=\"\">Retraits en un clic<\/a> via PayPal ou par virement bancaire<\/li>\n\n\n\n<li><a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/fraud-prevention-in-a-nutshell\/\" title=\"\">Protection contre la fraude<\/a> et <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/optimize-affiliate-management\/\" title=\"\">gestion des affili\u00e9s<\/a> outils int\u00e9gr\u00e9s<\/li>\n\n\n\n<li>Pas de frais de transaction. Pas de commission pr\u00e9lev\u00e9e par le r\u00e9seau. Pas de commission vers\u00e9e \u00e0 un tiers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez mettre en place un programme d'affiliation op\u00e9rationnel sur votre site en moins d'une heure. Les affili\u00e9s que vous recrutez se connectent, r\u00e9cup\u00e8rent leurs liens et commencent \u00e0 faire la promotion de vos produits, le tout sans quitter l'\u00e9cosyst\u00e8me de votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pr\u00eat \u00e0 lancer votre propre programme d'affiliation sans frais de r\u00e9seau ? <a href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" title=\"\">Essayez Easy Affiliate<\/a> et voyez \u00e0 quelle vitesse vous pouvez vous mettre en place.<\/em><\/p>\n\n\n\n<div id=\"ad-11257\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/fr\/ads\/get-started-ea\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Questions fr\u00e9quemment pos\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_I_use_both_an_affiliate_plugin_and_an_affiliate_network_at_the_same_time\"><\/span>Puis-je utiliser \u00e0 la fois un plugin d'affiliation et un r\u00e9seau d'affiliation ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Oui, techniquement. Certaines grandes entreprises g\u00e8rent les deux : un programme auto-h\u00e9berg\u00e9 destin\u00e9 \u00e0 leurs principaux partenaires et une pr\u00e9sence sur les r\u00e9seaux sociaux pour toucher un public plus large. Mais pour la plupart des petites entreprises qui se lancent, essayer de g\u00e9rer les deux en m\u00eame temps ajoute une complexit\u00e9 inutile. Commencez par l'un des deux, voyez ce qui fonctionne, puis d\u00e9veloppez-vous \u00e0 partir de l\u00e0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_I_need_a_lot_of_technical_knowledge_to_run_an_affiliate_plugin\"><\/span>Faut-il avoir beaucoup de connaissances techniques pour utiliser un plugin d'affiliation ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pas avec un plugin comme Easy Affiliate. Si vous savez installer un plugin WordPress et vous y retrouver dans le tableau de bord des param\u00e8tres, vous avez tout ce qu\u2019il vous faut. Aucun code personnalis\u00e9 n\u2019est n\u00e9cessaire et vous n\u2019avez pas besoin d\u2019un d\u00e9veloppeur pour vous lancer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_an_affiliate_plugin_and_affiliate_tracking_software\"><\/span>Quelle est la diff\u00e9rence entre un plugin d'affiliation et un logiciel de suivi d'affiliation ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-tracking-software\/\" title=\"\">Logiciel de suivi des affili\u00e9s<\/a> Il s'agit d'une cat\u00e9gorie tr\u00e8s large qui englobe les plugins, les plateformes SaaS autonomes et les outils d'entreprise \u2013 en somme, tout logiciel permettant de suivre l'activit\u00e9 des affili\u00e9s. Un plugin d'affiliation d\u00e9signe plus pr\u00e9cis\u00e9ment un logiciel qui s'installe directement sur votre site WordPress. Easy Affiliate est les deux \u00e0 la fois : c'est un plugin qui assure \u00e9galement le suivi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_find_affiliates_if_Im_not_using_a_network\"><\/span>Comment trouver des affili\u00e9s si je n'utilise pas de r\u00e9seau ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez par vous adresser \u00e0 ceux qui connaissent d\u00e9j\u00e0 votre produit : vos clients, vos abonn\u00e9s \u00e0 la newsletter et toute personne ayant publiquement recommand\u00e9 votre entreprise. Vous pouvez \u00e9galement contacter des blogueurs ou des cr\u00e9ateurs de contenu sp\u00e9cialis\u00e9s dans votre domaine, publier des articles sur votre programme sur votre site et vos r\u00e9seaux sociaux, et l'inscrire dans des annuaires d'affiliation. La plupart des petites entreprises <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-find-affiliates\/\" title=\"\">trouver leurs meilleurs affili\u00e9s<\/a> Ce sont des personnes qui font d\u00e9j\u00e0 partie de leur cercle, et non des inconnus rencontr\u00e9s via un r\u00e9seau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lancer un programme d'affiliation ne signifie pas n\u00e9cessairement c\u00e9der une partie des b\u00e9n\u00e9fices de chaque vente \u00e0 une plateforme que vous ne contr\u00f4lez pas. Si vous disposez d\u00e9j\u00e0 d'une audience, m\u00eame modeste, l'utilisation d'un plugin vous permet de mettre en place un programme d'affiliation efficace, sans frais de r\u00e9seau, sans interm\u00e9diaires et sans perdre le contr\u00f4le de vos relations avec vos affili\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C'est pr\u00e9cis\u00e9ment pour cela que Easy Affiliate a \u00e9t\u00e9 con\u00e7u. <\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;color:#ffffff;background-color:#609d62\">D\u00e9marrez avec Easy Affiliate d\u00e8s aujourd'hui !<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Et n'oubliez pas de vous abonner dans la case ci-dessous !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Un plugin d'affiliation et un r\u00e9seau d'affiliation ne sont pas la m\u00eame chose. D\u00e9couvrez les principales diff\u00e9rences et quelle option convient le mieux \u00e0 votre entreprise.<\/p>","protected":false},"author":5528,"featured_media":14197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[44,47,46],"class_list":["post-1976","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-affiliate-network","tag-self-hosted","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn the advantages and disadvantages of managing your own affiliate program compared to using an affiliate network. 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