{"id":2415,"date":"2017-07-03T06:00:21","date_gmt":"2017-07-03T06:00:21","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=2415"},"modified":"2021-06-08T14:07:19","modified_gmt":"2021-06-08T14:07:19","slug":"picking-social-media-platform-affiliate","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/picking-social-media-platform-affiliate\/","title":{"rendered":"3 conseils pour choisir la bonne plateforme de m\u00e9dias sociaux pour votre entreprise d'affiliation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53a0d2dec50\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53a0d2dec50\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/picking-social-media-platform-affiliate\/#Why_Picking_the_Best_Social_Media_Platform_Is_Important\" >Pourquoi choisir la meilleure plateforme de m\u00e9dias sociaux ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/picking-social-media-platform-affiliate\/#3_Tips_for_Picking_the_Right_Social_Media_Platform_for_Your_Affiliate_Business\" >3 conseils pour choisir la bonne plateforme de m\u00e9dias sociaux pour votre entreprise d'affiliation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/picking-social-media-platform-affiliate\/#1_Use_Audience_Demographics_to_Refine_Your_Goals\" >1. Utiliser les donn\u00e9es d\u00e9mographiques de l'audience pour affiner vos objectifs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/picking-social-media-platform-affiliate\/#2_Align_Your_Choice_With_Your_Business_Goals\" >2. Aligner votre choix sur les objectifs de votre entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/picking-social-media-platform-affiliate\/#3_Lay_Out_and_Understand_Your_Resource_Limits\" >3. D\u00e9finir et comprendre les limites de vos ressources<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/picking-social-media-platform-affiliate\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Une pr\u00e9sence solide sur les m\u00e9dias sociaux peut apporter <a href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\">de nombreux avantages pr\u00e9cieux<\/a>. Cependant, de nombreuses entreprises ne parviennent pas \u00e0 exploiter le pouvoir des m\u00e9dias sociaux ou perdent du temps \u00e0 utiliser la \"mauvaise\" plateforme pour leurs besoins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il est possible de choisir la \"bonne\" plateforme de m\u00e9dias sociaux. Le bon choix est celui qui convient le mieux \u00e0 votre entreprise et qui peut se traduire par un engagement accru du public, une plus grande port\u00e9e et m\u00eame une plus grande efficacit\u00e9. <a href=\"http:\/\/www.salesforlife.com\/blog\/the-roi-of-social-selling-5-data-driven-outcomes-infographic\">am\u00e9lioration des ventes<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce billet, nous examinerons les avantages qu'il y a \u00e0 choisir la meilleure plateforme sociale pour votre entreprise. Nous vous donnerons trois conseils pour y parvenir et vous montrerons comment les mettre en \u0153uvre imm\u00e9diatement. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Picking_the_Best_Social_Media_Platform_Is_Important\"><\/span>Pourquoi choisir la meilleure plateforme de m\u00e9dias sociaux ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La meilleure plateforme de m\u00e9dias sociaux d\u00e9pend de votre activit\u00e9 et de vos objectifs. Il est important de bien choisir votre plateforme pour deux raisons principales :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Il vous permet d'\u00e9largir votre champ d'action.<\/b> La bonne plateforme accueille les bonnes personnes : celles qui sont int\u00e9ress\u00e9es par votre activit\u00e9. Vous pouvez <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/06\/drive-traffic-to-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">augmenter le trafic<\/a>et d'\u00e9tendre votre port\u00e9e gr\u00e2ce aux partages, aux suivis et aux mentions \"J'aime\".<\/li><li><b>Il garantit une utilisation optimale de vos ressources. <\/b>La bonne plateforme vous permettra d'utiliser vos ressources (temps et argent) \u00e0 bon escient. Cela se traduira par de meilleurs r\u00e9sultats, tels que l'augmentation du trafic web et l'am\u00e9lioration des ventes.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Souvent, les entreprises utilisent autant de plateformes de m\u00e9dias sociaux que possible. Toutefois, cette approche peut se traduire par un faible retour sur investissement. Elle n\u00e9cessite \u00e9galement des ressources plus importantes et rend la coh\u00e9rence en termes de publication de contenu plus difficile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tips_for_Picking_the_Right_Social_Media_Platform_for_Your_Affiliate_Business\"><\/span>3 conseils pour choisir la bonne plateforme de m\u00e9dias sociaux pour votre entreprise d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette t\u00e2che peut sembler intimidante, mais si vous suivez ces trois conseils pour choisir la plateforme de r\u00e9seaux sociaux la mieux adapt\u00e9e \u00e0 votre activit\u00e9 de marketing, vous serez sur la bonne voie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Audience_Demographics_to_Refine_Your_Goals\"><\/span>1. Utiliser les donn\u00e9es d\u00e9mographiques de l'audience pour affiner vos objectifs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/coschedule.com\/blog\/how-to-find-your-target-audience\/\">Donn\u00e9es d\u00e9mographiques de l'audience<\/a> sont des caract\u00e9ristiques qui d\u00e9crivent la majorit\u00e9 des visiteurs de votre site web. Il s'agit par exemple de l'\u00e2ge et du sexe, mais aussi d'informations plus sp\u00e9cifiques telles que l'emploi, le revenu, la vie de famille, la personnalit\u00e9, le lieu de r\u00e9sidence, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les donn\u00e9es d\u00e9mographiques sont utiles pour choisir la meilleure plateforme de m\u00e9dias sociaux pour deux raisons principales : elles peuvent vous indiquer o\u00f9 votre public est le plus susceptible de se retrouver et vous donner une id\u00e9e du type de contenu que votre public pr\u00e9f\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation des donn\u00e9es d\u00e9mographiques de l'audience lors de la recherche de la meilleure plateforme de m\u00e9dias sociaux se fait en deux \u00e9tapes :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Collecter des donn\u00e9es sur les utilisateurs avec <\/b><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/?authuser=0#provision\/SignUp\/\"><b>Google Analytics<\/b><\/a><b>.<\/b> Dans ce cas, les informations les plus utiles seront celles relatives \u00e0 l\u2018\u2019 acquisition \u2018 (d\u2019o\u00f9 viennent les visiteurs de votre site web) et au \u2019 comportement \u00bb (comment vos visiteurs interagissent sur votre site). Par exemple, si de nombreux visiteurs proviennent d\u2019une plateforme sp\u00e9cifique ou partagent du contenu sur celle-ci, vous pouvez utiliser ces informations pour affiner votre recherche.<\/li><li><b>Appliquer ces donn\u00e9es \u00e0 <a href=\"http:\/\/www.pewinternet.org\/2016\/11\/11\/social-media-update-2016\/\">les donn\u00e9es d\u00e9mographiques connues sur les m\u00e9dias sociaux<\/a>. <\/b>Comparez les donn\u00e9es utilisateur que vous avez collect\u00e9es avec les donn\u00e9es d\u00e9mographiques des r\u00e9seaux sociaux afin de d\u00e9terminer celles qui correspondent le mieux \u00e0 votre public. Vous pouvez \u00e9galement utiliser des crit\u00e8res d\u00e9mographiques g\u00e9n\u00e9raux (tels que l'\u00e2ge, la localisation et le sexe) pour affiner votre recherche de plateformes.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Choisir la meilleure plateforme n'est pas vraiment une science exacte. Cependant, utiliser des donn\u00e9es statistiques pour orienter votre recherche vous aidera \u00e0 am\u00e9liorer le rendement de votre campagne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Align_Your_Choice_With_Your_Business_Goals\"><\/span>2. Aligner votre choix sur les objectifs de votre entreprise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vos choix et vos actions doivent s'aligner sur <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/05\/affiliate-marketing-business-plan\/\">les objectifs de votre entreprise<\/a>. Le choix d'une plateforme de r\u00e9seaux sociaux ne fait pas exception. Le bon choix est celui qui vous permet d'atteindre vos objectifs ; il est donc judicieux d'int\u00e9grer vos objectifs commerciaux dans votre recherche de r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mani\u00e8re dont vous y parviendrez d\u00e9pendra des objectifs que vous avez fix\u00e9s pour votre entreprise. Toutefois, il existe trois \u00e9tapes g\u00e9n\u00e9rales \u00e0 suivre pour s\u00e9lectionner la meilleure plateforme pour votre entreprise :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/blog.kissmetrics.com\/set-achievable-marketing-goals\/\"><b>S\u00e9lectionner un <\/b><b><i>principal <\/i><\/b><b>objectif<\/b><\/a><b>.<\/b> Demandez-vous ce que vous esp\u00e9rez obtenir avec votre compte de m\u00e9dias sociaux (par exemple, augmenter le trafic ou \u00e9tendre votre port\u00e9e), et partez de l\u00e0.<\/li><li><b><a href=\"https:\/\/www.thebalance.com\/how-to-create-an-action-plan-to-achieve-your-goals-1794129\">\u00c9tablir un plan d'action<\/a> pour atteindre l'objectif. <\/b>Par exemple, pour augmenter le trafic, il faut cr\u00e9er un contenu \"cliquable\" qui m\u00e8ne \u00e0 votre site, tandis que pour \u00e9tendre votre port\u00e9e, il faut cr\u00e9er un contenu partageable.<\/li><li><strong>Trouvez l'endroit o\u00f9 vos actions seront le mieux adapt\u00e9es.<\/strong> Si votre objectif est de partager du contenu, Facebook et Pinterest sont des choix judicieux. Cependant, Twitter est id\u00e9al pour <a href=\"https:\/\/blog.kissmetrics.com\/double-your-social-media-traffic\/\" target=\"_blank\" rel=\"noopener noreferrer\">favoriser le trafic<\/a>et Instagram peuvent vous permettre d'\u00e9largir votre champ d'action.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir d\u00e9fini un objectif principal et un plan d'action, il est temps de prendre en compte un dernier \u00e9l\u00e9ment de votre recherche : la limitation des ressources. Voyons cela de plus pr\u00e8s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lay_Out_and_Understand_Your_Resource_Limits\"><\/span>3. D\u00e9finir et comprendre les limites de vos ressources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Disposer de ressources illimit\u00e9es serait formidable, mais ce n'est pas le cas pour la plupart des chefs d'entreprise. Il est utile d'avoir une vision claire de vos contraintes en termes de temps, d'argent et d'engagement lorsque vous choisissez votre plateforme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien entendu, vous souhaitez d\u00e9penser votre temps et votre argent de mani\u00e8re judicieuse. Avec des limites d\u00e9finies, vous pouvez le faire en vous assurant que vous avez choisi la meilleure plateforme pour vos objectifs commerciaux et les ressources dont vous disposez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, voici deux \u00e9tapes \u00e0 suivre :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>D\u00e9couvrez vos limites. <\/b>Cela signifie qu'il faut comprendre combien de temps et d'argent il faut consacrer \u00e0 la mise en \u0153uvre du programme. <a href=\"https:\/\/blog.hootsuite.com\/the-7-components-of-every-social-media-budget\/\">l'argent que vous pouvez d\u00e9penser<\/a>et les efforts que vous pouvez consacrer \u00e0 votre campagne de m\u00e9dias sociaux.<\/li><li><strong>Trouvez la plateforme qui vous convient le mieux.<\/strong> Par exemple, Facebook peut donner de bons r\u00e9sultats avec 1 \u00e0 2 posts par jour, tandis que Twitter r\u00e9agit mieux avec 10 \u00e0 15 posts et Pinterest avec 5 \u00e0 10 posts. Tenez compte de votre budget temps et de vos limites financi\u00e8res ; choisissez la plateforme qui offre le meilleur retour sur investissement (ROI) si votre budget est limit\u00e9.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas : vous n'avez pas besoin de renoncer \u00e0 une forte pr\u00e9sence sur les r\u00e9seaux sociaux si vos ressources sont limit\u00e9es. Prenez plut\u00f4t des d\u00e9cisions judicieuses en tenant compte des contraintes r\u00e9elles de votre entreprise. En concentrant vos ressources sur la plateforme de r\u00e9seaux sociaux la plus adapt\u00e9e, vous obtiendrez les meilleurs r\u00e9sultats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u00e9tendre votre port\u00e9e et am\u00e9liorer la pr\u00e9sence de votre marque, vous devez regarder au-del\u00e0 de votre propre site web et engager votre public sur les m\u00e9dias sociaux. Pour obtenir les meilleurs r\u00e9sultats, prenez le temps de choisir la meilleure plateforme de m\u00e9dias sociaux pour votre activit\u00e9 d'affiliation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans l'article ci-dessus, nous avons pr\u00e9sent\u00e9 les trois meilleurs conseils pour choisir la \"bonne\" plateforme pour votre entreprise. Pour r\u00e9sumer rapidement, ces conseils sont les suivants :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilisez les donn\u00e9es d\u00e9mographiques du public pour affiner vos objectifs.<\/li><li>Alignez votre choix sur les objectifs de votre entreprise.<\/li><li>\u00c9tablissez et comprenez vos limites de ressources.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la mani\u00e8re de choisir la meilleure plateforme de m\u00e9dias sociaux pour votre activit\u00e9 de marketing d'affiliation ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>A solid social media presence can provide many valuable benefits. However, a lot of businesses fail to harness the power of social media, or waste time using the \u2018wrong\u2019 platform for their needs. Fortunately, it is possible to choose the \u2018right\u2019 social media platform. The right choice is the one that works best for your [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":2464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[44,62,61,130],"class_list":["post-2415","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-business","tag-social-media","tag-social-media-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media is a powerful tool for building an audience for your affiliate business. 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