{"id":2506,"date":"2017-07-31T16:34:51","date_gmt":"2017-07-31T16:34:51","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=2506"},"modified":"2022-09-06T20:12:17","modified_gmt":"2022-09-06T20:12:17","slug":"communicating-effectively-with-your-affiliates","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/communicating-effectively-with-your-affiliates\/","title":{"rendered":"Comment communiquer efficacement avec les affili\u00e9s (3 m\u00e9thodes cl\u00e9s)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a559f241c7fb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a559f241c7fb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/communicating-effectively-with-your-affiliates\/#Why_Regular_Communication_With_Your_Affiliates_Is_Important\" >Pourquoi il est important de communiquer r\u00e9guli\u00e8rement avec vos affili\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/communicating-effectively-with-your-affiliates\/#How_to_Communicate_Effectively_With_Affiliates\" >Comment communiquer efficacement avec les affili\u00e9s<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/communicating-effectively-with-your-affiliates\/#1_Use_an_Affiliate_Dashboard\" >1. Utiliser un tableau de bord d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/communicating-effectively-with-your-affiliates\/#2_Create_an_Email_Newsletter\" >2. Cr\u00e9er une lettre d'information par courrier \u00e9lectronique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/communicating-effectively-with-your-affiliates\/#3_Host_a_Monthly_Webinar\" >3. Organiser un webinaire mensuel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/communicating-effectively-with-your-affiliates\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Pour mettre en place un programme d'affiliation efficace, il est important d'entretenir de solides relations avec vos affili\u00e9s. Cependant, il est difficile de savoir <i>comment<\/i> pour construire cette relation. Avec autant d'options pour la communication num\u00e9rique, il peut \u00eatre difficile de choisir les meilleures et de savoir comment les mettre en \u0153uvre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, communiquer r\u00e9guli\u00e8rement n'est pas forc\u00e9ment compliqu\u00e9. Cela demande certes des efforts, mais les avantages \u2013 notamment une confiance accrue de la part des affili\u00e9s \u2013 en valent la peine \u00e0 long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce billet, nous discuterons de l'importance d'une communication r\u00e9guli\u00e8re avec vos affili\u00e9s. Nous partagerons ensuite trois m\u00e9thodes cl\u00e9s pour une communication efficace et les outils que vous pouvez utiliser pour les mettre en \u0153uvre. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Regular_Communication_With_Your_Affiliates_Is_Important\"><\/span>Pourquoi il est important de communiquer r\u00e9guli\u00e8rement avec vos affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que manager d'affili\u00e9s, vous devez r\u00e9guli\u00e8rement transmettre des informations importantes (et partager des outils et des ressources utiles) avec votre \u00e9quipe. Cela peut vous aider \u00e0 d\u00e9velopper une relation manager-affili\u00e9 solide. Cela permet d'instaurer la confiance, ce qui pourrait&nbsp;<a href=\"https:\/\/blog.kissmetrics.com\/establishing-audience-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">accro\u00eetre la loyaut\u00e9<\/a> et motive les affili\u00e9s \u00e0 promouvoir votre programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, une communication r\u00e9guli\u00e8re peut garantir le bon d\u00e9roulement de votre programme et m\u00eame am\u00e9liorer les ventes. Si vous montrez \u00e0 vos affili\u00e9s que vous vous souciez d'eux et que vous les tenez au courant des informations pertinentes, ils seront motiv\u00e9s et bien pr\u00e9par\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Communicate_Effectively_With_Affiliates\"><\/span>Comment communiquer efficacement avec les affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous savez maintenant pourquoi vous devez communiquer <em>r\u00e9guli\u00e8rement<\/em>il est essentiel que vous sachiez comment <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">communiquer <i>efficacement<\/i><\/a>. Les trois m\u00e9thodes ci-dessous vous aideront \u00e0 le faire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_an_Affiliate_Dashboard\"><\/span>1. Utiliser un tableau de bord d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-2562\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png\" alt=\"Tableau de bord de l&#039;affili\u00e9 Easy Affiliate\" class=\"wp-image-5687\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-300x197.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-768x506.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1039x684.png 1039w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-156x103.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Un tableau de bord d'affiliation, tel que celui propos\u00e9 par <a href=\"https:\/\/easyaffiliate.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Affiliation facile<\/a>L'outil de gestion des affili\u00e9s, facilite la communication avec vos affili\u00e9s.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Heureusement, vous pouvez facilement mettre en place un tableau de bord d'affili\u00e9 avec Easy Affiliate. Apr\u00e8s avoir <a href=\"https:\/\/easyaffiliate.com\/fr\/plans\/\" target=\"_blank\" rel=\"noopener noreferrer\">a achet\u00e9 un plan<\/a> Apr\u00e8s avoir install\u00e9 et activ\u00e9 le plugin, la configuration de votre tableau de bord est simple. Naviguez jusqu'\u00e0 la page Easy Affiliate<i> <\/i>sur votre tableau de bord WordPress, et allez dans la section <em>Param\u00e8tres <\/em>&gt; <em>Affili\u00e9s<\/em>. Ici, vous pouvez ajouter un message de bienvenue, s\u00e9lectionner la largeur de la page et m\u00eame ajouter des pages de navigation au tableau de bord :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-1024x546.png\" alt=\"\" class=\"wp-image-6407\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-1024x546.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-300x160.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-768x410.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-1536x820.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-2048x1093.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-266x142.png 266w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-506x270.png 506w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-1216x649.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-1832x977.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/easy-affiliate-dashboard-1-156x83.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Pour maximiser vos efforts, vous pouvez \u00e9galement&nbsp;<a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/05\/create-a-resource-hub\/\" target=\"_blank\" rel=\"noopener noreferrer\">ajouter un centre de ressources<\/a>&nbsp;et une page de contact. Vous pouvez m\u00eame inclure dans le message de bienvenue un lien vers votre dernier webinaire ou un autre \u00e9v\u00e9nement li\u00e9 au programme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_an_Email_Newsletter\"><\/span>2. Cr\u00e9er une lettre d'information par courrier \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-2509\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1879\" height=\"608\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/mailchimp-homepage.jpg\" alt=\"La page d&#039;accueil de MailChimp\" class=\"wp-image-2509\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/mailchimp-homepage.jpg 1879w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/mailchimp-homepage-300x97.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/mailchimp-homepage-1024x331.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/mailchimp-homepage-768x249.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/mailchimp-homepage-1536x497.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/mailchimp-homepage-439x142.jpg 439w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/mailchimp-homepage-834x270.jpg 834w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/mailchimp-homepage-1216x393.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/mailchimp-homepage-1832x593.jpg 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/mailchimp-homepage-156x50.jpg 156w\" sizes=\"(max-width: 1879px) 100vw, 1879px\" \/><figcaption>Il existe une multitude d'outils d'envoi de lettres d'information, <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">comme MailChimp<\/a>.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Une lettre d'information \u00e9lectronique est un excellent moyen de communiquer directement avec vos affili\u00e9s. Elle offre une <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/04\/leverage-email-marketing-maximize-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">nombre de prestations<\/a>Il est donc tr\u00e8s appr\u00e9ci\u00e9 par les <a href=\"https:\/\/www.thebalance.com\/does-email-marketing-work-4043443\" target=\"_blank\" rel=\"noopener noreferrer\">sp\u00e9cialistes du marketing en ligne<\/a> pour la communication avec les clients et les \u00e9quipes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une newsletter par e-mail vous permet de partager les actualit\u00e9s importantes relatives au programme directement dans la bo\u00eete de r\u00e9ception de chaque affili\u00e9. De plus, l'envoi r\u00e9gulier d'e-mails peut vous aider \u00e0 communiquer avec ceux qui ne se connectent pas r\u00e9guli\u00e8rement \u00e0 leur espace affili\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer \u00e0 r\u00e9diger votre premi\u00e8re newsletter, nous vous recommandons d'utiliser un outil d\u00e9di\u00e9 aux newsletters, <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">comme MailChimp<\/a>qui a \u00e9galement&nbsp;<a href=\"https:\/\/easyaffiliate.com\/fr\/2014\/05\/affiliate-royale-1-4-0\/\" target=\"_blank\" rel=\"noopener noreferrer\">s'int\u00e8gre \u00e0 Easy Affiliate<\/a>. Apr\u00e8s avoir <a href=\"https:\/\/mailchimp.com\/resources\/guides\/getting-started-with-mailchimp\/\" target=\"_blank\" rel=\"noopener noreferrer\">s'est inscrit<\/a> pour votre compte et choisi le plan qui vous convient le mieux, suivez ces \u00e9tapes pour cr\u00e9er votre premi\u00e8re newsletter :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>D\u00e9finissez votre mod\u00e8le.<\/b> MailChimp vous guidera tout au long du processus de s\u00e9lection d'une mise en page pour votre premi\u00e8re campagne \u00e0 partir d'une myriade de mod\u00e8les professionnels.<\/li><li><b>Cr\u00e9ez votre titre. <\/b>Ajouter un <i>Texte<\/i> tout en haut de votre newsletter, et utilisez un outil d'optimisation des titres - tel que <a href=\"https:\/\/coschedule.com\/headline-analyzer\" target=\"_blank\" rel=\"noopener noreferrer\">L'analyseur de titres de CoSchedule<\/a> - pour cr\u00e9er un titre attrayant pour les lecteurs de votre site affili\u00e9.<\/li><li><b>R\u00e9digez votre contenu. <\/b>Ajouter un autre <i>Texte<\/i> \u00e0 votre newsletter, cette fois sous le titre. Ajoutez maintenant <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32606\/the-9-must-have-components-of-compelling-email-copy.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">le contenu de votre corps<\/a>et enregistrez vos modifications une fois qu'elles sont termin\u00e9es.<\/li><li><b>Ajouter des images : <\/b><a href=\"https:\/\/blogs.constantcontact.com\/use-images-in-email-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trouver des images<\/a> qui correspondent \u00e0 votre contenu, puis ins\u00e9rez-les dans votre lettre d'information en faisant glisser et en d\u00e9posant les boutons <i>Image<\/i> \u00e0 l'endroit de votre choix.<\/li><li><b>Inclure un appel \u00e0 l'action (CTA) : <\/b>Avec la <i>Bouton<\/i> ajoutez un <a href=\"https:\/\/www.crazyegg.com\/blog\/call-to-action-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">CTA puissant<\/a>&nbsp;pour relier votre lettre d'information. Par exemple, \"Visitez le centre de ressources\" ou \"Inscrivez-vous au webinaire\".<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0, votre premi\u00e8re lettre d'information \u00e9lectronique est pr\u00eate \u00e0 \u00eatre diffus\u00e9e ! Pour plus de facilit\u00e9, vous pouvez m\u00eame <a href=\"http:\/\/kb.mailchimp.com\/campaigns\/ways-to-build\/reuse-a-campaign-layout\" target=\"_blank\" rel=\"noopener noreferrer\">enregistrer le mod\u00e8le<\/a> et l'utiliser plus tard dans vos futures lettres d'information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Host_a_Monthly_Webinar\"><\/span>3. Organiser un webinaire mensuel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-2508\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1575\" height=\"334\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/youtube-live.jpg\" alt=\"Page d&#039;accueil de YouTube Live\" class=\"wp-image-2508\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/youtube-live.jpg 1575w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/youtube-live-300x64.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/youtube-live-1024x217.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/youtube-live-768x163.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/youtube-live-1536x326.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/youtube-live-524x111.jpg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/youtube-live-1228x260.jpg 1228w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/youtube-live-1216x258.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/youtube-live-156x33.jpg 156w\" sizes=\"(max-width: 1575px) 100vw, 1575px\" \/><figcaption>Vous pouvez organiser des webinaires gratuitement \u00e0 l'aide d'outils de diffusion en direct, tels que <a href=\"https:\/\/www.youtube.com\/channel\/UC4R8DWoMoI7CAwX8_LjQHig\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube Live<\/a>.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Les webinaires sont des conf\u00e9rences en ligne qui vous permettent d'entrer en contact avec votre public, soit en direct, soit \u00e0 un moment ult\u00e9rieur. Pour la communication des affili\u00e9s, les webinaires peuvent jouer un r\u00f4le cl\u00e9, en fournissant des interactions efficaces, informatives et positives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des aspects les plus int\u00e9ressants des webinaires est leur caract\u00e8re direct et personnel, qui permet de cr\u00e9er des liens plus \u00e9troits et d'am\u00e9liorer la qualit\u00e9 de vie des participants. <a href=\"https:\/\/www.meetingburner.com\/blog\/webinars-build-trust\/\" target=\"_blank\" rel=\"noopener noreferrer\">instaurer la confiance<\/a>. Vous pouvez \u00e9galement recevoir et r\u00e9pondre aux questions de votre \u00e9quipe pendant la diffusion en direct. De plus, les affili\u00e9s qui ne peuvent pas y assister en direct peuvent visionner l'enregistrement \u00e0 tout moment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l'h\u00e9bergement de webinaires, nous recommandons&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UC4R8DWoMoI7CAwX8_LjQHig\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube Live<\/a>. Cet outil gratuit d'h\u00e9bergement de webinaires comprend une fonction de chat en direct et d'enregistrement, et peut \u00eatre incorpor\u00e9 dans un site web. <a href=\"https:\/\/www.elegantthemes.com\/blog\/resources\/how-to-run-a-webinar-from-your-wordpress-website-in-6-steps\" target=\"_blank\" rel=\"noopener noreferrer\">dans votre site web WordPress<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1101\" height=\"529\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/new-event-webinar.jpg\" alt=\"La nouvelle page d&#039;\u00e9v\u00e9nement dans YouTube Live\" class=\"wp-image-2511\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/new-event-webinar.jpg 1101w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/new-event-webinar-300x144.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/new-event-webinar-1024x492.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/new-event-webinar-768x369.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/new-event-webinar-296x142.jpg 296w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/new-event-webinar-562x270.jpg 562w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/07\/new-event-webinar-156x75.jpg 156w\" sizes=\"(max-width: 1101px) 100vw, 1101px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Quelques minutes suffisent pour organiser votre premier \u00e9v\u00e9nement en direct :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Acc\u00e9dez \u00e0 votre profil YouTube, puis cliquez sur votre image de profil.<\/li><li>Cliquez sur le bouton&nbsp;<em>Studio de cr\u00e9ation<\/em> qui vous conduira \u00e0 un tableau de bord.<\/li><li>Naviguez jusqu'\u00e0 la page&nbsp;<em>Streaming en direct<\/em>&nbsp;dans la barre lat\u00e9rale, puis choisissez&nbsp;<em>Ev\u00e9nements<\/em> et saisissez les informations relatives \u00e0 votre webinaire, avant d'enregistrer vos modifications.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant vos webinaires, cherchez \u00e0 encourager l'engagement des affili\u00e9s. Puisque les plateformes de webinaires vous permettent de r\u00e9pondre aux questions en direct, utilisez cette capacit\u00e9 pour obtenir l'aide de vos affili\u00e9s en identifiant les probl\u00e8mes communs qu'ils rencontrent et en obtenant des id\u00e9es pour la communication future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous prenez le temps de communiquer r\u00e9guli\u00e8rement avec vos affili\u00e9s, vous cr\u00e9ez un climat de confiance et de loyaut\u00e9. Une communication efficace montre \u00e0 vos affili\u00e9s que vous vous souciez d'eux. Elle leur permet \u00e9galement d'\u00eatre plus efficaces dans la promotion et la r\u00e9alisation de ventes pour votre programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons pr\u00e9sent\u00e9 trois fa\u00e7ons de communiquer efficacement avec vos affili\u00e9s. Voici un bref r\u00e9capitulatif de nos recommandations :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utilisez un tableau de bord d'affiliation.<\/li><li>Cr\u00e9er une lettre d'information par courrier \u00e9lectronique.<\/li><li>Organiser un webinaire mensuel.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la mani\u00e8re de communiquer avec vos affili\u00e9s ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>In order to build a successful affiliate program, it\u2019s important you have a strong relationship with your affiliates. However, it&#8217;s difficult to know how to build that relationship. With so many options for digital communication, it can be overwhelming to choose the best ones and know how to implement them. Fortunately, regular communication doesn&#8217;t need [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":10104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[44,47,334],"class_list":["post-2506","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-affiliate-network","tag-affiliate-relations","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"To keep your affiliate program running strong, you need to communicate regularly. 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