{"id":3104,"date":"2018-03-26T16:40:19","date_gmt":"2018-03-26T16:40:19","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=3104"},"modified":"2022-07-27T20:38:54","modified_gmt":"2022-07-27T20:38:54","slug":"using-banner-ads","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/using-banner-ads\/","title":{"rendered":"Le guide ultime de l'utilisation des banni\u00e8res publicitaires pour le marketing d'affiliation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a539d34d6b91\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a539d34d6b91\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/using-banner-ads\/#The_Benefits_of_Using_Banner_Ads_for_Affiliate_Marketing\" >Les avantages de l'utilisation de banni\u00e8res publicitaires pour le marketing d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/using-banner-ads\/#How_to_Effectively_Use_Banner_Ads_for_Affiliate_Marketing_3_Tips\" >Comment utiliser efficacement les banni\u00e8res publicitaires pour le marketing d'affiliation (3 conseils)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/using-banner-ads\/#1_Keep_the_Design_Simple_and_Direct\" >1. Un design simple et direct<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/using-banner-ads\/#2_Select_Images_That_Represent_Your_Brand\" >2. Choisir des images qui repr\u00e9sentent votre marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/using-banner-ads\/#3_Place_Your_Ads_Prominently\" >3. Placez vos annonces de mani\u00e8re bien visible<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/using-banner-ads\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Les m\u00e9thodes de promotion que vous utilisez dans votre entreprise de marketing d'affiliation peuvent faire (ou d\u00e9faire) son succ\u00e8s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines des techniques les plus courantes, telles que les annonces de liens et les lettres d'information, peuvent ne pas attirer l'attention de votre public comme vous l'esp\u00e9riez. Vous risquez alors de consacrer du temps et de l'argent \u00e0 des campagnes inefficaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En utilisant des banni\u00e8res publicitaires, ou de la publicit\u00e9 par affichage, vous pouvez introduire un aspect visuel fort dans votre marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces annonces vous permettent de pr\u00e9senter \u00e0 vos clients des informations de mani\u00e8re attrayante, tout en promouvant votre marque. Mieux encore, elles peuvent \u00eatre utilis\u00e9es \u00e0 la fois sur votre site web et en dehors, y compris sur les sites de vos affili\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons parler de l'importance de l'utilisation de l'affichage publicitaire pour le marketing d'affiliation. Nous partagerons ensuite trois conseils que vous pouvez utiliser pour mettre en \u0153uvre ces banni\u00e8res publicitaires de mani\u00e8re efficace. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-benefits-of-using-banner-ads-for-affiliate-marketing\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Using_Banner_Ads_for_Affiliate_Marketing\"><\/span>Les avantages de l'utilisation de banni\u00e8res publicitaires pour le marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme son nom l'indique, une banni\u00e8re publicitaire s'apparente aux grandes banni\u00e8res souvent utilis\u00e9es par les commerces physiques. Elles sont g\u00e9n\u00e9ralement plac\u00e9es en haut et sur les c\u00f4t\u00e9s des sites web, comme celle-ci sur <a href=\"http:\/\/www.nba.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">le site de la NBA<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1736\" height=\"265\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1.jpg\" alt=\"Un exemple de banni\u00e8re publicitaire sur la page d&#039;accueil de la NBA\" class=\"wp-image-3105\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1.jpg 1736w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-300x46.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-1024x156.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-768x117.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-1536x234.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-524x80.jpg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-1228x187.jpg 1228w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-1216x186.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/nba-website-1-156x24.jpg 156w\" sizes=\"(max-width: 1736px) 100vw, 1736px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">L'utilisation de la publicit\u00e9 par affichage dans vos campagnes de marketing pr\u00e9sente de nombreux avantages, que vous soyez une entreprise unipersonnelle ou le gestionnaire d'un programme d'affiliation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des raisons les plus \u00e9videntes est que les humains traitent les donn\u00e9es visuelles <a href=\"https:\/\/www.liveplan.com\/blog\/2016\/01\/scientific-reasons-why-you-should-present-your-data-visually\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plus rapidement que les mots<\/a>. Les banni\u00e8res publicitaires attirent donc l'attention sur vos produits et services plus efficacement que les annonces textuelles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils peuvent \u00e9galement \u00eatre utilis\u00e9s sur diff\u00e9rentes plateformes, notamment les sites web, les blogs, les m\u00e9dias sociaux et les courriels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-effectively-use-banner-ads-for-affiliate-marketing-3-tips\"><span class=\"ez-toc-section\" id=\"How_to_Effectively_Use_Banner_Ads_for_Affiliate_Marketing_3_Tips\"><\/span>Comment utiliser efficacement les banni\u00e8res publicitaires pour le marketing d'affiliation (3 conseils)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Naturellement, la premi\u00e8re \u00e9tape consiste \u00e0 apprendre \u00e0 cr\u00e9er des publicit\u00e9s \u00e0 l'aide de <a href=\"https:\/\/easyaffiliate.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Affiliation facile<\/a>, <a href=\"https:\/\/easyaffiliate.com\/fr\/2018\/01\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noopener\">un sujet que nous avons d\u00e9j\u00e0 abord\u00e9<\/a>. Cependant, il est tout aussi important que vous sachiez comment les utiliser correctement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques conseils pour y parvenir !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-keep-the-design-simple-and-direct\"><span class=\"ez-toc-section\" id=\"1_Keep_the_Design_Simple_and_Direct\"><\/span>1. Un design simple et direct<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-3106\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1262\" height=\"176\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1.jpeg\" alt=\"Une simple publicit\u00e9 sur Forbes\" class=\"wp-image-3106\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1.jpeg 1262w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-300x42.jpeg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-1024x143.jpeg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-768x107.jpeg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-524x73.jpeg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-1228x171.jpeg 1228w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-1216x170.jpeg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/simple-ad-1-156x22.jpeg 156w\" sizes=\"(max-width: 1262px) 100vw, 1262px\" \/><figcaption>Une annonce simple ne contient que quelques \u00e9l\u00e9ments cl\u00e9s, notamment le titre, l'appel \u00e0 l'action (CTA), le logo et les informations textuelles.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Il se peut que vous souhaitiez inclure beaucoup d'informations dans vos annonces, en particulier lorsqu'elles seront utilis\u00e9es hors site. Toutefois, il est pr\u00e9f\u00e9rable que vos annonces soient simples, concises et directes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un simple <a href=\"https:\/\/fixthephoto.com\/best-free-graphic-design-software.html\" target=\"_blank\" rel=\"noopener\">conception<\/a> \u00e9vite les distractions, ce qui garantit la clart\u00e9 de votre message. Un design \u00e9pur\u00e9 donne \u00e9galement \u00e0 votre annonce un aspect plus professionnel et digne de confiance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques conseils pour vous aider \u00e0 d\u00e9marrer :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Limiter les \u00e9l\u00e9ments au minimum. <\/strong>Nous recommandons de n'inclure que cinq \u00e9l\u00e9ments (qui peuvent tous \u00eatre ajout\u00e9s \u00e0 l'aide de Easy Affiliate) : <ul><li>Image de fond<\/li><li>Titre accrocheur<\/li><li>Informations textuelles minimales<\/li><li>Bouton d'appel \u00e0 l'action (CTA)<\/li><li>Logo.<\/li><\/ul><\/li><li><strong>Utiliser un <a href=\"https:\/\/blog.hubspot.com\/marketing\/great-call-to-action-examples\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CTA bien visible<\/a>. <\/strong>Vous voulez que votre CTA soit facile \u00e0 voir, c'est pourquoi il doit \u00eatre le point central de la banni\u00e8re publicitaire.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avant d'ajouter un \u00e9l\u00e9ment \u00e0 votre publicit\u00e9, demandez-vous s'il est <em>vraiment <\/em>n\u00e9cessaire. Cela contribuera-t-il \u00e0 vendre le produit, ou servira-t-il simplement \u00e0 remplir l'espace ? Dans ce dernier cas, il vaut mieux ne pas l'inclure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-select-images-that-represent-your-brand\"><span class=\"ez-toc-section\" id=\"2_Select_Images_That_Represent_Your_Brand\"><\/span>2. Choisir des images qui repr\u00e9sentent votre marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1180\" height=\"156\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1.jpeg\" alt=\"Une banni\u00e8re publicitaire de WP Engine sur Forbes\" class=\"wp-image-3107\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1.jpeg 1180w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1-300x40.jpeg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1-1024x135.jpeg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1-768x102.jpeg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1-524x69.jpeg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/banner-ad-logo-1-156x21.jpeg 156w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important que votre image de marque soit coh\u00e9rente, tant sur votre site qu\u2019en dehors. Cela signifie que tous les \u00e9l\u00e9ments de vos banni\u00e8res publicitaires doivent mettre en avant votre marque, y compris les images.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En utilisant des images qui repr\u00e9sentent votre marque, vous pr\u00e9sentez une identit\u00e9 commerciale coh\u00e9rente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des images bien choisies permettent \u00e9galement \u00e0 votre marque de para\u00eetre cr\u00e9dible et professionnelle. La t\u00e2che de <a href=\"https:\/\/constructive.co\/insights\/choosing-on-brand-photography\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">s\u00e9lection de la meilleure image<\/a> peut sembler intimidant. Voici donc quelques conseils :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Maintenir la coh\u00e9rence. <\/strong>Incorporez des couleurs et des styles de police qui correspondent \u00e0 ceux utilis\u00e9s dans votre image de marque.<\/li><li><strong>Tenez compte de votre style. <\/strong>Par exemple, utilisez-vous des types d'images particuliers sur votre site web ou les affichez-vous d'une certaine mani\u00e8re ? Utilisez-les de la m\u00eame mani\u00e8re dans vos publicit\u00e9s pour am\u00e9liorer leur image de marque.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La mani\u00e8re dont vous int\u00e9grez les images est laiss\u00e9e \u00e0 votre discr\u00e9tion. Par exemple, vous pouvez d\u00e9cider de ne pas utiliser d'images d'arri\u00e8re-plan. Toutefois, nous vous recommandons d'inclure au moins quelques \u00e9l\u00e9ments visuels, tels qu'un logo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela permettra d'associer plus clairement la banni\u00e8re \u00e0 votre marque qu'un simple texte, et aura plus de chances d'attirer l'attention des internautes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-place-your-ads-prominently\"><span class=\"ez-toc-section\" id=\"3_Place_Your_Ads_Prominently\"><\/span>3. Placez vos annonces de mani\u00e8re bien visible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image wp-image-3108\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1729\" height=\"581\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1.jpg\" alt=\"Exemples de placements publicitaires importants sur le site web de la LNH\" class=\"wp-image-3108\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1.jpg 1729w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-300x101.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-1024x344.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-768x258.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-1536x516.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-423x142.jpg 423w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-803x270.jpg 803w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-1216x409.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/03\/prominent-ads-1-156x52.jpg 156w\" sizes=\"(max-width: 1729px) 100vw, 1729px\" \/><figcaption>Il existe de nombreux endroits bien visibles sur votre site web pour les banni\u00e8res publicitaires, notamment l'en-t\u00eate et la barre lat\u00e9rale.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Une fois vos banni\u00e8res publicitaires cr\u00e9\u00e9es, il est temps de les placer l\u00e0 o\u00f9 elles seront vues. Cela signifie les placer \u00e0 des emplacements strat\u00e9giques, afin qu'elles attirent l'attention de votre public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les emplacements les plus efficaces sont souvent ceux qui sautent le plus aux yeux (l'en-t\u00eate de votre site est g\u00e9n\u00e9ralement l'endroit id\u00e9al). Il existe toutefois quelques techniques que vous pouvez utiliser pour vous assurer de choisir les meilleurs emplacements :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Placez vos annonces au-dessus du pli. <\/strong>Il s'agit du contenu qui appara\u00eet en haut de la page et qui est visible d\u00e8s le chargement de la page.<\/li><li><a href=\"https:\/\/themeisle.com\/blog\/wordpress-heatmaps\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Utiliser des cartes thermiques<\/strong><\/a><strong> pour am\u00e9liorer le placement. <\/strong>Les cartes thermiques permettent de suivre le comportement des visiteurs, y compris les clics. Vous saurez ainsi exactement o\u00f9 les visiteurs s'engagent le plus fr\u00e9quemment sur un site web. Un bon outil gratuit peut vous aider dans cette t\u00e2che.&nbsp;<a href=\"https:\/\/wordpress.org\/plugins\/aurora-heatmap\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Carte de chaleur d'Aurora<\/a> pour WordPress.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez \u00e9galement que les affili\u00e9s de votre programme affichent vos publicit\u00e9s sur leurs sites web, vous devez leur fournir les \u00e9l\u00e9ments suivants <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/05\/affiliate-marketing-tools-wordpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">les outils n\u00e9cessaires<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela signifie que vous devez partager avec eux vos meilleurs placements, et m\u00eame leur donner acc\u00e8s aux outils que vous avez utilis\u00e9s (tels que les plugins de cartes thermiques) sur le site web de la Commission europ\u00e9enne. <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/05\/create-a-resource-hub\/\" target=\"_blank\" rel=\"noopener noreferrer\">centre de ressources<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En utilisant les publicit\u00e9s par affichage pour le marketing d'affiliation, vous pouvez ajouter un outil accrocheur \u00e0 votre arsenal publicitaire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/2018\/01\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cr\u00e9ation de banni\u00e8res publicitaires<\/a> peut vous garantir que vos efforts marketing ne passeront pas inaper\u00e7us. Cependant, il est tout aussi important de bien utiliser ces publicit\u00e9s que de les cr\u00e9er.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons pr\u00e9sent\u00e9 l'importance des publicit\u00e9s par affichage. Nous avons \u00e9galement partag\u00e9 trois conseils pour vous aider \u00e0 les utiliser plus efficacement, tels que :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>La conception doit rester simple et directe.<\/li><li>S\u00e9lectionnez des images qui repr\u00e9sentent votre marque.<\/li><li>Placez vos annonces en \u00e9vidence.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur l'utilisation des banni\u00e8res publicitaires dans le cadre du marketing d'affiliation ou sur la mani\u00e8re de les cr\u00e9er \u00e0 l'aide de <a href=\"https:\/\/easyaffiliate.com\/fr\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Affiliation facile<\/a>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\"><strong>LinkedIn<\/strong><\/a>. Et n'oubliez pas de vous abonner \u00e0 notre newsletter <\/p>","protected":false},"excerpt":{"rendered":"<p>The promotional methods you use in your affiliate marketing business can make (or break) its success. Some of the more common techniques, such as link ads and newsletters, may not catch your audience\u2019s attention as you\u2019d hoped. This can lead to spending time and money on ineffective campaigns. Using banner ads, or display advertising, you [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":5192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,314],"tags":[101,293,44,100,290],"class_list":["post-3104","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-tutorials","tag-advertisement","tag-advertising","tag-affiliate-marketing","tag-banner-ads","tag-creatives","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Banner ads are an excellent tool to use in your marketing campaigns. 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Good job!","score":9,"maxScore":9,"error":0},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase found in image alt attribute(s).","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"blockGraphs\":[],\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-05-28 16:31:28","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-01-06 18:49:47","updated":"2026-05-28 16:31:28"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tThe Ultimate Guide to Using Banner Ads for Affiliate Marketing\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/fr"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/advice\/"},{"label":"The Ultimate Guide to Using Banner Ads for Affiliate Marketing","link":"https:\/\/easyaffiliate.com\/fr\/blog\/using-banner-ads\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts\/3104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/comments?post=3104"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts\/3104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/media\/5192"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/media?parent=3104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/categories?post=3104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/tags?post=3104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}