{"id":3330,"date":"2018-07-02T06:00:02","date_gmt":"2018-07-02T06:00:02","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=3330"},"modified":"2021-06-08T15:27:27","modified_gmt":"2021-06-08T15:27:27","slug":"start-an-affiliate-program-for-your-photography-business","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program-for-your-photography-business\/","title":{"rendered":"Pourquoi vous devriez lancer un programme d'affiliation pour votre entreprise de photographie (3 raisons)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5a64e2e8391\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5a64e2e8391\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program-for-your-photography-business\/#An_Introduction_to_Affiliate_Marketing\" >Introduction au marketing d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program-for-your-photography-business\/#3_Reasons_You_Should_Start_an_Affiliate_Program_for_Your_Photography_Business\" >3 raisons pour lesquelles vous devriez lancer un programme d'affiliation pour votre entreprise de photographie<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program-for-your-photography-business\/#1_You_Can_Leverage_Your_Existing_Audience_to_Increase_Sales\" >1. Vous pouvez tirer parti de votre public existant pour augmenter vos ventes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program-for-your-photography-business\/#2_You_Can_Expand_Your_Audience_and_Reduce_Theft\" >2. Vous pouvez \u00e9largir votre public et r\u00e9duire les vols<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program-for-your-photography-business\/#3_You_Can_Become_More_Established_in_Your_Niche\" >3. Vous pouvez vous \u00e9tablir davantage dans votre cr\u00e9neau<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program-for-your-photography-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Lorsque vous vendez des tirages et des photographies num\u00e9riques en ligne, il peut \u00eatre difficile de trouver des clients. M\u00eame si vous parvenez \u00e0 faire voir votre travail, il n'est pas toujours facile d'encourager les gens \u00e0 payer pour le produit lui-m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi vous pouvez envisager de lancer un programme d'affiliation. Les amateurs de votre travail peuvent le pr\u00e9senter sur leurs blogs et inclure des liens d'affiliation renvoyant \u00e0 votre propre site web. Cela vous permettra d'\u00e9largir votre public et vous aidera \u00e0 gagner plus d'argent gr\u00e2ce \u00e0 votre photographie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous examinerons trois raisons pour lesquelles les photographes en particulier peuvent tirer profit de la mise en place d'un programme d'affiliation. Nous expliquerons \u00e9galement comment vous pouvez commencer \u00e0 utiliser le programme d'affiliation de <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Affiliation facile<\/a>!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Affiliate_Marketing\"><\/span>Introduction au marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/2016\/06\/what-is-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\">Marketing d'affiliation<\/a>&nbsp;est un moyen intelligent pour toute entreprise, petite ou grande, d'\u00e9largir son public potentiel et d'augmenter ses revenus. Comment fonctionne ce type de marketing ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you run an affiliate program, you offer a commission for referrals back to your products. People can sign up for your program and become your affiliate marketers, or just &#8216;affiliates&#8217; for short. Whenever an affiliate gets a lead to click on a link to one of your products, and that lead ends up buying something from you, the affiliate receives a small cut of the profits (while you keep the rest).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a photography business, an affiliate program can be helpful by turning exposure of your works into revenue. With the provided affiliate links, members can showcase your work on their blogs, social media profiles, or online galleries. They get to earn a small profit as a result, while you get your images seen by a larger audience that&#8217;s suitable for your niche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reasons_You_Should_Start_an_Affiliate_Program_for_Your_Photography_Business\"><\/span>3 raisons pour lesquelles vous devriez lancer un programme d'affiliation pour votre entreprise de photographie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you&#8217;re caught up on the basics of affiliate marketing, let&#8217;s look more closely at how your photography business can benefit from one of these programs. While there are a lot of reasons an affiliate program is a smart move, these are three of the most compelling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Can_Leverage_Your_Existing_Audience_to_Increase_Sales\"><\/span>1. Vous pouvez tirer parti de votre public existant pour augmenter vos ventes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve been in the business for a while, you probably already have some existing fans of your work. These might include prior customers you&#8217;ve done commissions for, collaborators, or simply people who enjoy your photography. What matters is that this audience is a well of potential affiliate marketers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de la mise en place d'un nouveau programme, votre premier r\u00e9flexe sera de contacter ces personnes et de voir si elles sont pr\u00eates \u00e0 s'associer au programme. Ils pourront alors pr\u00e9senter votre travail sur leur site web, ainsi que <a href=\"https:\/\/easyaffiliate.com\/fr\/2018\/01\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noopener\">liens affili\u00e9s<\/a>&nbsp;qui dirigent les visiteurs vers votre boutique en ligne. Certains d'entre eux peuvent m\u00eame avoir leurs propres blogs ou sites de marketing d'affiliation d\u00e9j\u00e0 mis en place, ce qui simplifie encore le processus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, vous pouvez faciliter l'inscription des affili\u00e9s en utilisant le bon outil, tel que le n\u00f4tre. <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Affiliation facile<\/a> plugin. Cela vous aidera \u00e0 cr\u00e9er un <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/08\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noopener\">tableau de bord des affili\u00e9s<\/a>o\u00f9 vous pouvez fournir aux affili\u00e9s des liens et d'autres ressources utiles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_Can_Expand_Your_Audience_and_Reduce_Theft\"><\/span>2. Vous pouvez \u00e9largir votre public et r\u00e9duire les vols<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Affiliates are encouraged to spread your works as much as possible, whether that&#8217;s on blogs, websites, or social media. This means your photography <em>et<\/em> obtenir une plus grande visibilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s more, as someone who offers photography online, you may have already had your work being spread <a href=\"https:\/\/photography.tutsplus.com\/articles\/what-to-do-when-your-images-are-used-without-permission--cms-26465\" target=\"_blank\" rel=\"noopener\">sans cr\u00e9dit appropri\u00e9<\/a>ou <a href=\"https:\/\/www.buzzfeed.com\/krishrach\/this-artist?utm_term=.pjq9VWExrn#.ioe7rPDNkG\" target=\"_blank\" rel=\"noopener\">m\u00eame vol\u00e9<\/a>. Il s'agit d'un probl\u00e8me courant, mais l'utilisation d'un programme d'affiliation peut en fait l'att\u00e9nuer. En fournissant des liens d'affiliation, vous incitez votre public non seulement \u00e0 vous cr\u00e9diter pour votre travail, mais aussi \u00e0 le faire d'une mani\u00e8re qui vous soutient activement. En d'autres termes, vous pouvez faire en sorte que vos photographies soient vues par <a href=\"https:\/\/easyaffiliate.com\/fr\/2018\/02\/generate-affiliate-leads\/\" target=\"_blank\" rel=\"noopener\">un public plus large<\/a>tout en r\u00e9alisant de meilleurs b\u00e9n\u00e9fices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you&#8217;re running your program using Easy Affiliate, you can even determine exactly&nbsp;<a href=\"https:\/\/easyaffiliate.com\/fr\/user-manual\/?action=viewart&amp;id=15\" target=\"_blank\" rel=\"noopener\">quelle commission<\/a> que vous souhaitez payer \u00e0 vos affili\u00e9s. Si vous le souhaitez, vous pouvez \u00e9galement cr\u00e9er <a href=\"https:\/\/easyaffiliate.com\/fr\/2018\/01\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noopener\">niveaux de commission<\/a> pour soutenir diff\u00e9rents niveaux d'affili\u00e9s. C'est un excellent moyen de les inciter \u00e0 s'investir dans votre entreprise et \u00e0 faire de leur mieux pour diffuser votre travail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Can_Become_More_Established_in_Your_Niche\"><\/span>3. Vous pouvez vous \u00e9tablir davantage dans votre cr\u00e9neau<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En tant qu'entreprise de photographie, vous avez probablement d\u00e9j\u00e0 <a href=\"https:\/\/easyaffiliate.com\/fr\/2018\/03\/finding-a-profitable-affiliate-niche\/\" target=\"_blank\" rel=\"noopener\">avoir un cr\u00e9neau<\/a>. Toutefois, pour vraiment concentrer vos efforts, vous pouvez aller encore plus loin. Par exemple, vous pouvez choisir de travailler dans le domaine de la photographie d'art, de la photographie de mariage et d'\u00e9v\u00e9nements, de la photomontage ou d'autres domaines tout aussi sp\u00e9cifiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting clear about your ideal niche matters, because finding affiliates within the same narrow field enables you to target an audience that&#8217;s inherently receptive to your work. By creating an affiliate program and targeting it carefully, you stand to gain more prominence and become more established in your niche. You can even reach out directly to related bloggers and <a href=\"https:\/\/easyaffiliate.com\/fr\/tag\/influencer-marketing\/\" target=\"_blank\" rel=\"noopener\">autres influenceurs<\/a>et les encourager \u00e0 adh\u00e9rer \u00e0 votre programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re really dedicated, you could even <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/08\/create-affiliate-partnerships\/\" target=\"_blank\" rel=\"noopener\">former un partenariat<\/a> with another business and support each others&#8217; affiliate programs. This kind of symbiotic partnership could help <a href=\"https:\/\/www.shopify.com\/blog\/195109129-co-marketing-strategic-partnerships\" target=\"_blank\" rel=\"noopener\">d\u00e9velopper vos deux marques<\/a> en termes de visibilit\u00e9 et de cr\u00e9dibilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation d'un programme d'affiliation pour votre entreprise de photographie peut sembler intimidante. Cependant, les avantages qui en d\u00e9coulent valent bien l'investissement en temps. Qui plus est, <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Affiliation facile<\/a> facilite le processus, car il vous permet de mettre en place un programme rapidement et avec un minimum d'efforts. Vous pouvez ainsi vous concentrer sur votre travail cr\u00e9atif, tout en d\u00e9veloppant votre audience et en augmentant vos ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons abord\u00e9 quelques-unes des raisons pour lesquelles votre entreprise de photographie peut b\u00e9n\u00e9ficier d'un programme d'affiliation. Par exemple, le marketing d'affiliation vous aide :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Tirez parti de vos fans existants pour augmenter vos ventes.<\/li><li>\u00c9largissez votre public et r\u00e9duisez les vols.<\/li><li>S'affirmer davantage dans son domaine d'activit\u00e9.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la fa\u00e7on de mettre en place un programme d'affiliation pour votre entreprise de photographie ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>When you\u2019re selling prints and digital photography online, it can be difficult to find customers. Even if you do manage to get your work seen, it\u2019s not always easy to encourage people to pay for the actual product. For that reason, you might want to consider starting an affiliate program. Fans of your work can [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3393,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[44,71,119],"class_list":["post-3330","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-marketing","tag-affiliate-program","tag-photography","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"An affiliate program greatly benefit your photography business to expand your audience, and increase your profits. 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