{"id":3397,"date":"2018-07-30T16:36:57","date_gmt":"2018-07-30T16:36:57","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=3397"},"modified":"2024-06-26T15:47:27","modified_gmt":"2024-06-26T15:47:27","slug":"how-to-run-a-contest-for-your-affiliates-and-why-you-should","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-run-a-contest-for-your-affiliates-and-why-you-should\/","title":{"rendered":"Comment organiser un concours pour vos affili\u00e9s (et pourquoi vous devriez le faire)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a58fa9d83436\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a58fa9d83436\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-run-a-contest-for-your-affiliates-and-why-you-should\/#Why_You_Should_Consider_Running_an_Affiliate_Contest\" >Pourquoi vous devriez envisager d'organiser un concours d'affiliation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-run-a-contest-for-your-affiliates-and-why-you-should\/#How_to_Run_a_Contest_for_Your_Affiliates_In_3_Steps\" >Comment organiser un concours pour vos affili\u00e9s (en 3 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-run-a-contest-for-your-affiliates-and-why-you-should\/#1_Specify_Your_Contests_Goal_and_Prizes\" >1. Pr\u00e9cisez l'objectif et les prix de votre concours<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-run-a-contest-for-your-affiliates-and-why-you-should\/#2_Provide_Information_and_Resources_to_Your_Affiliates\" >2. Fournir des informations et des ressources \u00e0 vos affili\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-run-a-contest-for-your-affiliates-and-why-you-should\/#3_Track_Your_Affiliates_Performance_Using_Analytics\" >3. Suivre les performances de vos affili\u00e9s \u00e0 l'aide de l'analyse<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-run-a-contest-for-your-affiliates-and-why-you-should\/#Run_A_Contest_for_Your_Affiliates\" >Organisez un concours pour vos affili\u00e9s !<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Affiliate marketing doesn\u2019t have to be all work for your affiliates. In fact, you should aim to mix things up from time to time. Otherwise, you might find that they become bored with your program, which can lead to a decrease in your profits. This is why it&#8217;s important to run a contest for your affiliates. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s a smart way of motivating your members. By tracking their performances and setting an end goal to strive for, you can more effectively engage your affiliates <em>et<\/em> augmenter vos conversions dans la foul\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous montrer comment organiser un concours pour vos affili\u00e9s \u00e0 l'aide de <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Affiliation facile<\/a>, and explain what you\u2019ll need to consider in order to pull it off successfully. Finally, we\u2019ll discuss how you can track the results in order to find your winner. Let&#8217;s go!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Consider_Running_an_Affiliate_Contest\"><\/span>Pourquoi vous devriez envisager d'organiser un concours d'affiliation ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Running a contest for your affiliates isn&#8217;t just a fun side project. In fact, it can motivate your affiliates to&nbsp;<a href=\"https:\/\/www.amnavigator.com\/blog\/2013\/01\/07\/affiliate-contests-how-to-make-extrinsic-motivators-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00eatre plus performant<\/a>ce qui peut \u00e0 son tour contribuer \u00e0 augmenter vos conversions et vos revenus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un concours est quelque chose d'amusant et de diff\u00e9rent de la mani\u00e8re habituelle de gagner de l'argent en utilisant le marketing d'affiliation. Il peut stimuler <em>tous<\/em> de vos affili\u00e9s \u00e0 travailler plus dur pour gagner, et peut en particulier inspirer les affili\u00e9s qui ne se sont peut-\u00eatre pas beaucoup investis dans votre programme ces derniers temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ce faire, il vous suffit d'offrir \u00e0 vos affili\u00e9s une incitation. Il peut s'agir de prix ou d'autres r\u00e9compenses que vous pouvez attribuer \u00e0 ceux qui obtiennent les meilleurs r\u00e9sultats en fonction de crit\u00e8res d\u00e9termin\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, you&#8217;ll also want to make the contest and its&nbsp;<a href=\"https:\/\/www.linkedin.com\/pulse\/why-affiliate-leaderboard-important-connie-ragen-green\/\" target=\"_blank\" rel=\"noopener noreferrer\">r\u00e9sultats actuels<\/a>&nbsp;visible to everybody. By showing the current standings, you&#8217;ll be spurring on the contestants to perform even better.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, both of these things are pretty easy to set up. Let&#8217;s look at how you can create and run your affiliate contest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Run_a_Contest_for_Your_Affiliates_In_3_Steps\"><\/span>Comment organiser un concours pour vos affili\u00e9s (en 3 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez lancer votre propre concours d'affiliation, <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Affiliation facile<\/a> est l\u00e0 pour vous aider. Les trois \u00e9tapes suivantes sont tout ce dont vous avez besoin pour planifier et organiser un concours r\u00e9ussi pour vos affili\u00e9s !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Specify_Your_Contests_Goal_and_Prizes\"><\/span>1. Pr\u00e9cisez l'objectif et les prix de votre concours<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Naturellement, vous devez d'abord d\u00e9cider de l'objectif du concours. La solution la plus \u00e9vidente consiste \u00e0 faire concourir les affili\u00e9s pour savoir qui r\u00e9alisera le plus grand nombre de ventes dans un d\u00e9lai donn\u00e9. Cependant, vous pouvez essayer quelque chose d'un peu diff\u00e9rent, comme de d\u00e9terminer qui peut recruter le plus grand nombre de nouveaux affili\u00e9s dans votre programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll also need to come up with some worthwhile prizes. You&#8217;ll need to find desirable rewards that make the contest worth the contestants&#8217; time and effort. What you decide to use depends on your budget and business, but the easiest option is&nbsp;usually to use items from your own stock. However, you could also get a sponsor for your contest, and have them supply the prizes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you&#8217;ll also want to consider the contest&#8217;s duration. This will depend a lot on your business and the number of affiliates you have, but a month is usually an ideal period. It&#8217;s also important that you make the start and end times very clear in advance&nbsp;<em>et<\/em> tout au long de la comp\u00e9tition, afin que les concurrents puissent se pr\u00e9parer suffisamment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Provide_Information_and_Resources_to_Your_Affiliates\"><\/span>2. Fournir des informations et des ressources \u00e0 vos affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous voulez que votre concours soit un succ\u00e8s, vous devez le faire conna\u00eetre. Cela vaut aussi bien avant le d\u00e9but du concours que jusqu'\u00e0 l'annonce des gagnants. Votre concours<a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/07\/communicating-effectively-with-your-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;tableau de bord de bienvenue<\/a> dans Easy Affiliate vous permet de communiquer des informations sur le concours :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"785\" height=\"543\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-.png\" alt=\"Organisez un concours pour vos affili\u00e9s - Easy Affiliate Welcome Dashboard\" class=\"wp-image-5701\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-.png 785w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My--300x208.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My--768x531.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My--205x142.png 205w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My--390x270.png 390w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My--156x108.png 156w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate vous permet \u00e9galement de partager <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">liens et banni\u00e8res<\/a> que les participants peuvent utiliser pendant le concours. Par exemple, si votre concours est ax\u00e9 sur la vente de produits particuliers, vous devez veiller \u00e0 fournir aux affili\u00e9s des ressources qui les aideront \u00e0 promouvoir ces produits. Cela leur permettra d'obtenir de meilleurs r\u00e9sultats, tout en uniformisant les r\u00e8gles du jeu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre tableau de bord est \u00e9galement l'endroit id\u00e9al pour partager la <a href=\"https:\/\/www.linkedin.com\/pulse\/why-affiliate-leaderboard-important-connie-ragen-green\/\" target=\"_blank\" rel=\"noopener noreferrer\">classement actuel<\/a>&nbsp;pendant le concours. Vous pouvez ainsi montrer les affili\u00e9s qui obtiennent les meilleurs r\u00e9sultats, ce qui les motivera, ainsi que les autres, \u00e0 am\u00e9liorer leurs performances et \u00e0 se hisser au sommet. Veillez simplement \u00e0 <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/08\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">mettre \u00e0 jour le classement<\/a> souvent, afin que chacun sache \u00e0 quoi s'en tenir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Track_Your_Affiliates_Performance_Using_Analytics\"><\/span>3. Suivre les performances de vos affili\u00e9s \u00e0 l'aide de l'analyse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#100004\">Of course, a crucial part of any contest is tracking the progress of the contestants. How you do this depends on the contest&#8217;s objective. For example, if you want to see who has made the most referrals during a certain period, you can use Easy Affiliate&#8217;s&nbsp;<em>Rapports<\/em>&nbsp;donn\u00e9es :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"433\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Reports-\u2039-My-W-1024x433.png\" alt=\"Rapports d&#039;affiliation faciles \u00e0 consulter\" class=\"wp-image-5717\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Reports-\u2039-My-W-1024x433.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Reports-\u2039-My-W-300x127.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Reports-\u2039-My-W-768x324.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Reports-\u2039-My-W-1536x649.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Reports-\u2039-My-W-336x142.png 336w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Reports-\u2039-My-W-639x270.png 639w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Reports-\u2039-My-W-1216x514.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Reports-\u2039-My-W-156x66.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Reports-\u2039-My-W.png 1695w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">However, if you&#8217;re gauging who can <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/06\/find-quality-affiliates\/\" target=\"_blank\" rel=\"noopener noreferrer\">recruter le plus grand nombre de nouveaux affili\u00e9s<\/a>vous pouvez ajouter un champ \u00e0 la base de donn\u00e9es <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/12\/affiliate-marketing-website-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\">page d'inscription de l'affili\u00e9<\/a>Les nouveaux arrivants doivent indiquer qui les a orient\u00e9s vers le programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most importantly, your dashboard enables you to easily see who has won when the contest is over. You can then reach out to them and deliver their prizes. It&#8217;s also a smart idea to feature the winners on your website in some manner. This will highlight their success, and motivate others to do better when the next contest rolls around!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Run_A_Contest_for_Your_Affiliates\"><\/span>Organisez un concours pour vos affili\u00e9s !<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'organisation d'un concours pour vos affili\u00e9s n'est pas seulement un moyen amusant de les motiver \u00e0 \u00eatre plus performants. Il peut \u00e9galement vous aider \u00e0 augmenter vos conversions et \u00e0 attirer de nouveaux clients. <em>et<\/em> r\u00e9int\u00e9grer d'anciens affili\u00e9s dans votre liste. L'essentiel est de s'assurer que votre concours est correctement configur\u00e9 et de suivre les performances de chaque affili\u00e9 tout au long du processus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, cette t\u00e2che est simplifi\u00e9e gr\u00e2ce \u00e0 <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Affiliation facile<\/a>. Using our plugin, you can handle every aspect of your competition effortlessly. The following steps are all that&#8217;s required for creating a successful contest:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pr\u00e9cisez l'objectif et les prix de votre concours.<\/li>\n\n\n\n<li>Fournir des informations et des ressources \u00e0 vos affili\u00e9s.<\/li>\n\n\n\n<li>Track your affiliates&#8217; performance using analytics.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur l'organisation d'un concours pour vos affili\u00e9s ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment organiser un concours pour vos affili\u00e9s et pourquoi il est avantageux de le faire. Stimulez l'engagement et la motivation gr\u00e2ce \u00e0 notre guide complet.<\/p>","protected":false},"author":1592,"featured_media":6014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[122],"class_list":["post-3397","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-engagement","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Find out how to run a contest for your affiliate contests and why it&#039;s beneficial. 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