{"id":3447,"date":"2018-08-20T21:22:49","date_gmt":"2018-08-20T21:22:49","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=3447"},"modified":"2024-06-10T11:29:21","modified_gmt":"2024-06-10T11:29:21","slug":"ways-to-create-powerful-call-to-action","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/","title":{"rendered":"3 fa\u00e7ons de cr\u00e9er un appel \u00e0 l'action efficace"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53b0244f644\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53b0244f644\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#An_Introduction_to_the_Call_To_Action_CTA\" >Introduction \u00e0 l'appel \u00e0 l'action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#3_Ways_to_Create_a_Powerful_CTA_for_Your_Website\" >3 fa\u00e7ons de cr\u00e9er un CTA efficace pour votre site web<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#1_Make_the_Message_Engaging_and_Persuasive\" >1. Rendre le message engageant et persuasif<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#2_Choose_the_Right_Colors\" >2. Choisir les bonnes couleurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#3_Display_Your_CTA_in_a_Prominent_Location\" >3. Affichez votre CTA \u00e0 un endroit bien visible<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Chaque site d'affiliation a un objectif pr\u00e9cis, un but unique vers lequel il guide ses visiteurs : l'aboutissement de l'entonnoir de vente. Avant que les visiteurs puissent atteindre cet objectif, ils doivent effectuer une action sp\u00e9cifique. L'essentiel est de les amener \u00e0 franchir le pas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 que votre appel \u00e0 l'action (CTA) entre en jeu. Un CTA est un message que vous adressez \u00e0 votre public pour lui indiquer pr\u00e9cis\u00e9ment ce que vous souhaitez qu'il fasse. Il peut s'agir, par exemple, de finaliser un achat ou de souscrire \u00e0 un abonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous discuterons plus en d\u00e9tail des CTA, notamment de la mani\u00e8re d'en cr\u00e9er un qui puisse augmenter vos conversions. Nous aborderons \u00e9galement quelques conseils pour rendre votre CTA convaincant. <em>et<\/em> efficace. En route !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_the_Call_To_Action_CTA\"><\/span>Introduction \u00e0 l'appel \u00e0 l'action (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image wp-image-3452\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1557\" height=\"627\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1.jpg\" alt=\"Appel \u00e0 l&#039;action de Campaign Monitor\" class=\"wp-image-3452\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1.jpg 1557w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-300x121.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-1024x412.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-768x309.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-1536x619.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-353x142.jpg 353w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-670x270.jpg 670w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-1216x490.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/campaign-monitor-cta-1-156x63.jpg 156w\" sizes=\"(max-width: 1557px) 100vw, 1557px\" \/><figcaption>Des boutons ou du texte strat\u00e9giquement plac\u00e9s et con\u00e7us peuvent inciter les visiteurs \u00e0 effectuer une action sp\u00e9cifique.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En termes simples, un CTA est un outil de marketing utilis\u00e9 pour susciter une r\u00e9ponse imm\u00e9diate de la part de votre public. Sur les sites d'affiliation, les CTA sont souvent utilis\u00e9s pour encourager les conversions (c'est-\u00e0-dire les ventes).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce titre, ils peuvent figurer dans des articles de blog, <a href=\"https:\/\/easyaffiliate.com\/fr\/2018\/01\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">comme sur une banni\u00e8re<\/a> au milieu de la page). Ils peuvent \u00e9galement appara\u00eetre sur les pages de produits, par exemple sous la forme d'un <a href=\"https:\/\/devrix.com\/tutorial\/infographic-create-call-to-action-buttons\/\" target=\"_blank\" rel=\"noopener noreferrer\">bouton strat\u00e9giquement plac\u00e9 et con\u00e7u<\/a> avec une invite de texte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutes les entreprises en ligne utilisent un CTA d'une mani\u00e8re ou d'une autre. Apr\u00e8s tout, il s'agit simplement d'un message destin\u00e9 \u00e0 encourager les visiteurs \u00e0 effectuer une action sp\u00e9cifique. Comme nous l'avons mentionn\u00e9, cette action peut \u00eatre l'achat d'un produit, l'inscription \u00e0 une lettre d'information, \u00e0 un compte ou \u00e0 une adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, pour \u00eatre efficaces, vos CTA doivent \u00eatre \u00e0 la fois <a href=\"https:\/\/knowledge.hubspot.com\/cta-user-guide-v2\/call-to-action-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\">claire et convaincante<\/a>. Vous ne voulez pas que vos visiteurs aient \u00e0 <em>deviner<\/em> \u00e0 ce que vous aimeriez qu'ils fassent. Au lieu de cela, vous devez leur donner des instructions explicites sur les prochaines \u00e9tapes et les encourager \u00e0 aller de l'avant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Create_a_Powerful_CTA_for_Your_Website\"><\/span>3 fa\u00e7ons de cr\u00e9er un CTA efficace pour votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que nous avons abord\u00e9 les bases, voyons plus en d\u00e9tail comment vous pouvez rendre vos appels \u00e0 l'action (CTA) plus percutants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Make_the_Message_Engaging_and_Persuasive\"><\/span>1. Rendre le message engageant et persuasif<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-3448\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"867\" height=\"556\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1.jpg\" alt=\"L&#039;appel \u00e0 l&#039;action de Netflix\" class=\"wp-image-3448\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1.jpg 867w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1-300x192.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1-768x493.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1-221x142.jpg 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1-421x270.jpg 421w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/netflix-cta-1-156x100.jpg 156w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><figcaption>Netflix utilise un CTA convaincant et direct pour attirer de nouveaux abonn\u00e9s.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre objectif est de cr\u00e9er un CTA puissant, un message engageant et persuasif est indispensable. Pour cr\u00e9er un tel message, il faut <a href=\"https:\/\/www.marketingsherpa.com\/content_by_legacy_id?legacy_id=30124\" target=\"_blank\" rel=\"noopener noreferrer\">utiliser les bons mots<\/a>. Bien entendu, les termes \u00e0 utiliser varient en fonction de votre public et de votre objectif final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, nous vous recommandons<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Expliquez clairement les avantages de vos produits ou services.<\/strong> Par exemple, vous pouvez proposer <a href=\"https:\/\/www.priceintelligently.com\/blog\/bid\/188339\/Screw-Freemium-Use-a-Free-Trial\" target=\"_blank\" rel=\"noopener noreferrer\">un essai gratuit<\/a> (pour que les visiteurs puissent tester un produit par eux-m\u00eames), ou mettre en avant des t\u00e9moignages positifs de clients.<\/li><li><strong>Utilisation <\/strong><a href=\"https:\/\/positivepsychologyprogram.com\/positive-emotions-list-examples-definition-psychology\/#words\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>des mots forts et des \u00e9motions positives<\/strong><\/a>. Ces choix \u00e9voqueront des sentiments positifs chez vos visiteurs, ce qui les incitera \u00e0 cliquer pour passer \u00e0 l'\u00e9tape suivante.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre fa\u00e7on de rendre votre message plus convaincant consiste \u00e0 utiliser des termes pr\u00e9cis plut\u00f4t que g\u00e9n\u00e9riques. Au lieu de \u201c Essayez-le d\u00e8s maintenant \u201d, par exemple, vous pouvez opter pour un appel \u00e0 l'action tel que \u201c Cliquez ici pour b\u00e9n\u00e9ficier de votre essai gratuit de 14 jours \u201d. Cela permettra aux visiteurs de mieux comprendre ce qu'ils gagneront \u00e0 suivre l'action que vous leur proposez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Choose_the_Right_Colors\"><\/span>2. Choisir les bonnes couleurs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-3449 size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1.jpg\" alt=\"Le bouton d&#039;appel \u00e0 l&#039;action color\u00e9 d&#039;Aquaspresso\" class=\"wp-image-3449\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1.jpg 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1-300x150.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1-768x384.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1-284x142.jpg 284w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1-540x270.jpg 540w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/aquaspresso-cta-1-156x78.jpg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>L'utilisation de la couleur jaune par Aquaspresso dans son appel \u00e0 l'action permet au message de se d\u00e9marquer.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si les mots que vous utilisez sont importants, la pr\u00e9sentation l'est tout autant. L'apparence de votre bouton CTA peut avoir un effet consid\u00e9rable sur son succ\u00e8s. C'est pourquoi vous devez <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">choisir les bonnes couleurs<\/a>&nbsp;lors de la conception d'un CTA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, le meilleur choix de couleurs pour un site web peut ne pas \u00eatre id\u00e9al pour un autre. Les couleurs ayant des connotations diff\u00e9rentes, vous devrez prendre le temps de r\u00e9fl\u00e9chir \u00e0 vos objectifs et \u00e0 l'impression g\u00e9n\u00e9rale que vous souhaitez donner \u00e0 vos visiteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avant tout, vous devrez :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Choisir <\/strong><strong>une \u00e9motion<\/strong><strong>. <\/strong>Par exemple, le rouge est une option solide si vous souhaitez donner un sentiment d'urgence. En revanche, si vous pr\u00e9f\u00e9rez promouvoir un sentiment de s\u00e9curit\u00e9 aupr\u00e8s des acheteurs plus r\u00e9ticents, le bleu est votre meilleur choix.<\/li><li><strong>Consid\u00e9rer le contraste<\/strong><strong>. <\/strong>Vous devrez \u00e9galement r\u00e9fl\u00e9chir \u00e0 la fa\u00e7on dont les couleurs de votre CTA s'int\u00e9greront dans le contexte de votre site web. Votre CTA doit se d\u00e9marquer ; vous devrez donc utiliser des couleurs qui contrastent avec le reste de votre design.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Gardez \u00e0 l'esprit qu'il n'existe pas de r\u00e8gles strictes en mati\u00e8re de s\u00e9lection des couleurs. Toutefois, le fait de suivre les lignes directrices g\u00e9n\u00e9rales ci-dessus vous permettra de prendre un bon d\u00e9part.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Display_Your_CTA_in_a_Prominent_Location\"><\/span>3. Affichez votre CTA \u00e0 un endroit bien visible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-3450\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1725\" height=\"636\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1.jpg\" alt=\"L&#039;appel \u00e0 l&#039;action d&#039;OfficeVibe bien en vue\" class=\"wp-image-3450\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1.jpg 1725w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-300x111.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-1024x378.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-768x283.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-1536x566.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-385x142.jpg 385w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-732x270.jpg 732w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-1216x448.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/07\/officevibe-cta-1-156x58.jpg 156w\" sizes=\"(max-width: 1725px) 100vw, 1725px\" \/><figcaption>Officevibe place son appel \u00e0 l'action (CTA) en haut \u00e0 droite de son site web, l\u00e0 o\u00f9 il est visible par la majorit\u00e9 des visiteurs.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L'aspect de votre CTA ne joue pas seulement un r\u00f4le dans son succ\u00e8s, <em>o\u00f9<\/em> a \u00e9galement un effet significatif. En effet, les internautes lisent g\u00e9n\u00e9ralement les sites web en suivant un sch\u00e9ma en forme de F. En g\u00e9n\u00e9ral, cela signifie que les CTA sont plus performants lorsqu'ils sont plac\u00e9s tout en haut de la page ou vers le milieu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, il existe <a href=\"https:\/\/www.nngroup.com\/articles\/eyetracking-tasks-efficient-scanning\/\" target=\"_blank\" rel=\"noopener noreferrer\">autres mod\u00e8les de balayage<\/a>&nbsp;vos visiteurs pourraient suivre ; il est donc pr\u00e9f\u00e9rable de tester et d'optimiser l'emplacement de chacun de vos CTA. Pour ce faire, vous pouvez :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Utiliser une carte thermique<\/strong><strong>. <\/strong>Ce type d'outil vous aidera \u00e0 d\u00e9terminer les emplacements qui fonctionnent le mieux sur votre site web et mettra en \u00e9vidence les endroits o\u00f9 les visiteurs ont tendance \u00e0 interagir le plus souvent avec vos pages et vos articles.<\/li><li><strong>Utilisez les CTA avec parcimonie. <\/strong>Si vous placez plusieurs CTA \u00e0 proximit\u00e9 les uns des autres, vous risquez d'embrouiller votre public. R\u00e9fl\u00e9chissez \u00e0 l'endroit o\u00f9 vous placez les CTA, en tenant toujours compte de l'exp\u00e9rience de l'utilisateur.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">N'h\u00e9sitez pas \u00e0 tester diff\u00e9rents emplacements, car ce n'est qu'ainsi que vous saurez quels sont les emplacements qui ont le plus de succ\u00e8s sur votre site web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Disposer d'un CTA puissant est un \u00e9l\u00e9ment cl\u00e9 de la rentabilit\u00e9 de votre site d'affiliation. Si vous pouvez concevoir un CTA qui persuade les gens de r\u00e9aliser l'action que vous souhaitez, vous serez en position de force pour augmenter vos conversions et vos revenus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons examin\u00e9 trois fa\u00e7ons de cr\u00e9er un CTA efficace. Ces m\u00e9thodes sont les suivantes :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Faites en sorte que le message soit engageant et persuasif.<\/li><li>Choisissez les bonnes couleurs.<\/li><li>Affichez votre CTA \u00e0 un endroit bien visible.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la mani\u00e8re d'optimiser les appels \u00e0 l'action (CTA) de votre site web ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Every affiliate site has an express purpose, a single goal it&#8217;s guiding visitors toward: the end of the sales funnel. Before visitors can reach this goal they\u2019ll need to complete a specific action. The key is getting them to take that final plunge. This is where your call to action (CTA) comes into play. A [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,314],"tags":[283],"class_list":["post-3447","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-tutorials","tag-content-optimization","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Create a powerful call to action with these 3 simple methods from Easy Affiliate. Boost engagement and conversions with expert tips and strategies.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"3 Ways to Create a Powerful Call To Action\" \/>\n\t\t<meta property=\"og:description\" content=\"Create a powerful call to action with these 3 simple methods from Easy Affiliate. Boost engagement and conversions with expert tips and strategies.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/Call-to-action.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/Call-to-action.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-08-20T21:22:49+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-06-10T11:29:21+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyaffiliateplugin\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@easyaffapp\" \/>\n\t\t<meta name=\"twitter:title\" content=\"3 Ways to Create a Powerful Call To Action\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Create a powerful call to action with these 3 simple methods from Easy Affiliate. Boost engagement and conversions with expert tips and strategies.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/Call-to-action.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#blogposting\",\"name\":\"3 Ways to Create a Powerful Call To Action\",\"headline\":\"3 Ways to Create a Powerful Call To Action\",\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Call-to-action.png\",\"width\":740,\"height\":615,\"caption\":\"call to action cta\"},\"datePublished\":\"2018-08-20T21:22:49-04:00\",\"dateModified\":\"2024-06-10T11:29:21-04:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#webpage\"},\"articleSection\":\"Advice, Tutorials, content optimization\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#listItem\",\"name\":\"3 Ways to Create a Powerful Call To Action\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#listItem\",\"position\":3,\"name\":\"3 Ways to Create a Powerful Call To Action\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/#organization\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/EA-bee-logo-1.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#organizationLogo\",\"width\":400,\"height\":400,\"caption\":\"Easy Affiliate logo\"},\"image\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/easy-affiliate-plugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/author\\\/johnhughes\\\/#author\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/author\\\/johnhughes\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#authorImage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1783712255\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#webpage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/\",\"name\":\"3 Ways to Create a Powerful Call To Action\",\"description\":\"Create a powerful call to action with these 3 simple methods from Easy Affiliate. Boost engagement and conversions with expert tips and strategies.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/Call-to-action.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#mainImage\",\"width\":740,\"height\":615,\"caption\":\"call to action cta\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/ways-to-create-powerful-call-to-action\\\/#mainImage\"},\"datePublished\":\"2018-08-20T21:22:49-04:00\",\"dateModified\":\"2024-06-10T11:29:21-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>3 Ways to Create a Powerful Call To Action<\/title>\n\n","aioseo_head_json":{"title":"3 fa\u00e7ons de cr\u00e9er un appel \u00e0 l'action efficace","description":"Cr\u00e9ez un appel \u00e0 l'action puissant avec ces 3 m\u00e9thodes simples de Easy Affiliate. Augmentez l'engagement et les conversions gr\u00e2ce \u00e0 des conseils et des strat\u00e9gies d'experts.","canonical_url":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#blogposting","name":"3 Ways to Create a Powerful Call To Action","headline":"3 Ways to Create a Powerful Call To Action","author":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/author\/johnhughes\/#author"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/Call-to-action.png","width":740,"height":615,"caption":"call to action cta"},"datePublished":"2018-08-20T21:22:49-04:00","dateModified":"2024-06-10T11:29:21-04:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#webpage"},"isPartOf":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#webpage"},"articleSection":"Advice, Tutorials, content optimization"},{"@type":"BreadcrumbList","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/easyaffiliate.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#listItem","name":"3 Ways to Create a Powerful Call To Action"},"previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#listItem","position":3,"name":"3 Ways to Create a Powerful Call To Action","previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/easyaffiliate.com\/fr\/#organization","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","url":"https:\/\/easyaffiliate.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-bee-logo-1.png","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#organizationLogo","width":400,"height":400,"caption":"Easy Affiliate logo"},"image":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#organizationLogo"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin"]},{"@type":"Person","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/author\/johnhughes\/#author","url":"https:\/\/easyaffiliate.com\/fr\/blog\/author\/johnhughes\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#authorImage","url":"https:\/\/easyaffiliate.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1783712255","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#webpage","url":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/","name":"3 Ways to Create a Powerful Call To Action","description":"Create a powerful call to action with these 3 simple methods from Easy Affiliate. Boost engagement and conversions with expert tips and strategies.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/easyaffiliate.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#breadcrumblist"},"author":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/author\/johnhughes\/#author"},"creator":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/author\/johnhughes\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/Call-to-action.png","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#mainImage","width":740,"height":615,"caption":"call to action cta"},"primaryImageOfPage":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/#mainImage"},"datePublished":"2018-08-20T21:22:49-04:00","dateModified":"2024-06-10T11:29:21-04:00"},{"@type":"WebSite","@id":"https:\/\/easyaffiliate.com\/fr\/#website","url":"https:\/\/easyaffiliate.com\/fr\/","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/easyaffiliate.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"Easy Affiliate","og:type":"article","og:title":"3 Ways to Create a Powerful Call To Action","og:description":"Create a powerful call to action with these 3 simple methods from Easy Affiliate. Boost engagement and conversions with expert tips and strategies.","og:url":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/","og:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/Call-to-action.png","og:image:secure_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/Call-to-action.png","og:image:width":740,"og:image:height":615,"article:published_time":"2018-08-20T21:22:49+00:00","article:modified_time":"2024-06-10T11:29:21+00:00","article:publisher":"https:\/\/www.facebook.com\/easyaffiliateplugin\/","twitter:card":"summary_large_image","twitter:site":"@easyaffapp","twitter:title":"3 Ways to Create a Powerful Call To Action","twitter:description":"Create a powerful call to action with these 3 simple methods from Easy Affiliate. Boost engagement and conversions with expert tips and strategies.","twitter:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/08\/Call-to-action.png"},"aioseo_meta_data":{"post_id":"3447","title":null,"description":"Cr\u00e9ez un appel \u00e0 l'action puissant avec ces 3 m\u00e9thodes simples de Easy Affiliate. Augmentez l'engagement et les conversions gr\u00e2ce \u00e0 des conseils et des strat\u00e9gies d'experts.","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-05-28 16:35:17","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2021-01-06 18:49:47","updated":"2026-05-28 16:35:17"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t3 Ways to Create a Powerful Call To Action\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/fr"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/advice\/"},{"label":"3 Ways to Create a Powerful Call To Action","link":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts\/3447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/comments?post=3447"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts\/3447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/media\/3488"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/media?parent=3447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/categories?post=3447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/tags?post=3447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}