{"id":3594,"date":"2019-06-04T22:10:57","date_gmt":"2019-06-04T22:10:57","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3594"},"modified":"2022-03-22T18:48:32","modified_gmt":"2022-03-22T18:48:32","slug":"facebook-advertising-mistakes","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/facebook-advertising-mistakes\/","title":{"rendered":"3 erreurs de publicit\u00e9 sur Facebook que vous pourriez commettre"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53b0245b51f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53b0245b51f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/facebook-advertising-mistakes\/#Why_Facebook_Is_a_Powerful_Marketing_Tool\" >Pourquoi Facebook est un outil marketing puissant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/facebook-advertising-mistakes\/#3_Facebook_Marketing_Mistakes_You_Might_Be_Making\" >3 erreurs de marketing sur Facebook que vous pourriez commettre<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/facebook-advertising-mistakes\/#1_Failing_to_Correctly_Target_Your_Ads\" >1. Ne pas cibler correctement vos publicit\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/facebook-advertising-mistakes\/#2_Overlooking_the_Importance_of_Short_Video_Content\" >2. N\u00e9gliger l'importance d'un contenu vid\u00e9o court<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/facebook-advertising-mistakes\/#3_Lacking_a_Clear_Value_Proposition\" >3. Absence d'une proposition de valeur claire<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/facebook-advertising-mistakes\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Lorsqu'il s'agit de marketing dans les m\u00e9dias sociaux, Facebook est l'endroit id\u00e9al pour commencer. La plateforme offre un large \u00e9ventail d'options qui n'ont rien \u00e0 envier aux autres sites sociaux. Cependant, de nombreux sp\u00e9cialistes du marketing continuent de commettre les m\u00eames erreurs, ce qui rend leurs publicit\u00e9s pratiquement inutiles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook h\u00e9berge \u00e9galement un grand nombre de photos publi\u00e9es publiquement. Ces photos sont utilis\u00e9es par les entreprises pour commercialiser leurs produits. <a href=\"https:\/\/printedmemories.com\/pages\/facebook-photo-album\/\" title=\"https:\/\/printedmemories.com\/pages\/facebook-photo-album\/\">Vos photos Facebook dans un album<\/a> sont un excellent moyen de se faire conna\u00eetre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, en apprenant le contexte de ces erreurs, vous comprendrez \u00e9galement comment les \u00e9viter. Vous pourrez alors concentrer vos efforts sur une strat\u00e9gie de marketing Facebook plus efficace, ce qui vous permettra d'augmenter le trafic vers votre site et d'am\u00e9liorer la visibilit\u00e9 de votre marque.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce billet, nous allons explorer trois des erreurs les plus courantes en mati\u00e8re de marketing sur Facebook. Nous vous expliquerons \u00e9galement comment \u00e9viter de les commettre \u00e0 votre tour. Commen\u00e7ons par le commencement !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Facebook_Is_a_Powerful_Marketing_Tool\"><\/span>Pourquoi Facebook est un outil marketing puissant<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce stade, on peut supposer que la plupart des entreprises mettront en \u0153uvre une strat\u00e9gie de marketing des m\u00e9dias sociaux \u00e0 un moment ou \u00e0 un autre de leur parcours. Les m\u00e9dias sociaux sont un excellent moyen d'accro\u00eetre la notori\u00e9t\u00e9 de la marque, de g\u00e9n\u00e9rer du trafic et d'augmenter les ventes. Cependant, toutes les plateformes ne sont pas \u00e9gales.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a platform widely-renowned for its advertising capabilities, Facebook is often regarded as &#8216;top of the game&#8217; for marketing purposes. In fact, <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"http:\/\/www.socialmediaexaminer.com\/report\/\" target=\"_blank\">93% des agents de commercialisation<\/a> utilisent r\u00e9guli\u00e8rement la publicit\u00e9 sur Facebook, et ce pour de bonnes raisons. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour s'en convaincre, il suffit de consid\u00e9rer la port\u00e9e de la plateforme. Facebook s'enorgueillit de <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.pammarketingnut.com\/2017\/12\/the-power-of-facebook-marketing-in-2018-is-real-are-you-ready\/\" target=\"_blank\">1,37 milliard par jour et 2,07 milliards par mois<\/a> utilisateurs actifs, et <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/neilpatel.com\/blog\/facebook-marketing\/\" target=\"_blank\">68% des Am\u00e9ricains<\/a> visitent r\u00e9guli\u00e8rement le site. En revanche, seuls 35% consultent fr\u00e9quemment Instagram. En bref, il existe un \u00e9norme march\u00e9 de clients potentiels.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce canal social offre \u00e9galement une gamme d'outils promotionnels efficaces. Des publicit\u00e9s payantes aux fonctionnalit\u00e9s de ciblage avanc\u00e9es, il est ind\u00e9niable que Facebook est l'un des meilleurs moyens d'atteindre l'audience souhait\u00e9e. Cependant, une telle vari\u00e9t\u00e9 d'options peut aussi signifier que les erreurs sont assez fr\u00e9quentes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Facebook_Marketing_Mistakes_You_Might_Be_Making\"><\/span>3 erreurs de marketing sur Facebook que vous pourriez commettre<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Being able to identify common Facebook marketing errors is important, as it&#8217;s the first step towards understanding the best ways to avoid them. With that in mind, here are three of the easiest mistakes to make (which are just as easy to avoid).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Failing_to_Correctly_Target_Your_Ads\"><\/span><strong>1. Ne pas cibler correctement vos publicit\u00e9s <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des \u00e9l\u00e9ments qui distinguent r\u00e9ellement Facebook des autres sites de m\u00e9dias sociaux est l'originalit\u00e9 de ses options de ciblage. Le ciblage est essentiel au succ\u00e8s du marketing, car il vous aide \u00e0 atteindre le public que vous souhaitez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite this, many marketers continue to underutilize the available features. They will often target the wrong audience, or an audience that\u2019s too broad. Whatever the context of the mistake, this is a sure way to waste any investment you&#8217;ve put into  your Facebook marketing. It\u2019s also unlikely to deliver any real results.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, you&#8217;ll want to make sure you\u2019re targeting a carefully-chosen audience. A particularly effective tool for doing that is <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\">le pixel Facebook<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1024x447.png\" alt=\"Le site web de Facebook Pixel.\" class=\"wp-image-3620\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1024x447.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-300x131.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-768x335.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1536x671.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-325x142.png 325w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-618x270.png 618w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1216x531.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-156x68.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel.png 1587w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Il s'agit d'un pixel de suivi avanc\u00e9 qui vous permettra de cibler votre march\u00e9 id\u00e9al plus facilement (et plus efficacement). En utilisant cette fonctionnalit\u00e9, vous pouvez mettre en place <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.facebook.com\/business\/help\/666509013483225?helpref=faq_content\" target=\"_blank\">audiences personnalis\u00e9es<\/a>Vous pouvez \u00e9galement faire du re-marketing aupr\u00e8s de vos anciens clients et m\u00eame mettre en place un service d'envoi de courrier \u00e9lectronique pour vos clients.<a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.facebook.com\/business\/help\/572787736078838\" target=\"_blank\">les publics sosies<\/a>' pour atteindre de nouveaux groupes qui ne connaissent pas votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le pixel Facebook vous aidera \u00e9galement \u00e0 suivre les performances de vos publicit\u00e9s. Cela signifie que vous pouvez concentrer vos efforts sur des domaines cl\u00e9s, plut\u00f4t que de surinvestir dans les mauvaises campagnes. La mise en place du pixel Facebook est plus simple que vous ne le pensez, d'autant plus que Facebook propose les fonctionnalit\u00e9s suivantes <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\" target=\"_blank\">plusieurs guides informatifs<\/a> pour vous aider \u00e0 d\u00e9marrer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Overlooking_the_Importance_of_Short_Video_Content\"><\/span><strong>2. N\u00e9gliger l'importance d'un contenu vid\u00e9o court<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Video content is incredibly popular with online shoppers. Merely mentioning the word &#8216;video&#8217; in an email&#8217;s subject line <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.impactbnd.com\/hubfs\/Video-Marketing-Infographic.jpg\" target=\"_blank\">am\u00e9liore son taux de clics (CTR) de 13%<\/a>et 5 millions de personnes aux \u00c9tats-Unis regardent des vid\u00e9os en ligne chaque jour.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette popularit\u00e9 s'\u00e9tend \u00e9galement \u00e0 Facebook. Une \u00e9tude men\u00e9e par Promo a r\u00e9v\u00e9l\u00e9 que <a href=\"https:\/\/martechseries.com\/mts-insights\/guest-authors\/new-study-2018-promo-online-video-statistics-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"71% des consommateurs (ouvre un nouvel onglet)\">71% des consommateurs<\/a> trouvent les publicit\u00e9s vid\u00e9o Facebook tr\u00e8s pertinentes par rapport \u00e0 leurs int\u00e9r\u00eats de navigation. En d'autres termes, votre march\u00e9 cible est susceptible de trouver plus de valeur dans le contenu visuel, il est donc essentiel de l'inclure dans la mesure du possible.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour obtenir un maximum de r\u00e9sultats, essayez de faire en sorte que vos vid\u00e9os soient courtes et percutantes. <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.impactbnd.com\/hubfs\/Video-Marketing-Infographic.jpg\" target=\"_blank\">2 minutes<\/a> Les vid\u00e9os les plus longues sont celles qui suscitent le plus d'int\u00e9r\u00eat. Essayez \u00e9galement de placer les informations les plus importantes au d\u00e9but de la vid\u00e9o, afin d'attirer plus rapidement l'attention de votre public.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un bon exemple d'une marque qui le fait bien est <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.facebook.com\/RedBull\/\" target=\"_blank\">Red Bull<\/a>. Sa page Facebook regorge de contenus vid\u00e9o attrayants ax\u00e9s sur le sport, y compris de nombreuses vid\u00e9os concises qui attirent l'attention :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-1024x450.png\" alt=\"Vid\u00e9os sur le compte Facebook de Red Bull.\" class=\"wp-image-3621\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-1024x450.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-300x132.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-768x338.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-323x142.png 323w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-614x270.png 614w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-1216x535.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-156x69.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos.png 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cette marque publie \u00e9galement un contenu vid\u00e9o plus \u00e9ducatif, tel que des guides pratiques. Proposer une gamme similaire sur votre propre cha\u00eene est un excellent moyen de servir un public diversifi\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lacking_a_Clear_Value_Proposition\"><\/span><strong>3. Absence d'une proposition de valeur claire <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although Facebook ads are relatively small, they still need to have a true &#8216;value proposition&#8217;. This is a fancy way of stating the promise you wish to make to your customer, and the things they will get out of purchasing from your business. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En d'autres termes, votre contenu Facebook doit illustrer en quoi votre entreprise est meilleure que la concurrence et pourquoi les gens devraient y pr\u00eater attention. Pour vous assurer que chaque annonce contient une proposition de valeur forte, gardez \u00e0 l'esprit les consid\u00e9rations suivantes :<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Communiquez clairement les avantages qu'un client tirera de l'achat de votre produit ou service. Supposons que vous exploitiez une boulangerie en ligne, par exemple. Vos annonces peuvent d\u00e9montrer la qualit\u00e9 de vos produits et inclure des extraits d'avis de clients. Cela contribuera \u00e0 rassurer les nouveaux membres du public sur le fait que leur investissement en vaudra la peine. <\/li><li>Cet \u00e9l\u00e9ment de votre contenu doit \u00eatre clair et aller droit au but.<\/li><li>\u00c9vitez d'utiliser des mots \u00e0 la mode ou du jargon commercial. Il est \u00e9galement fortement recommand\u00e9 d'\u00e9viter la \"vente forc\u00e9e\" : personne n'aime les entreprises trop insistantes. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You should also identify why your business is more valuable than your competitors&#8217;, and the benefits a customer will receive from being loyal to your brand specifically.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les publicit\u00e9s diffus\u00e9es par le site d'apprentissage en ligne <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.skillshare.com\/\" target=\"_blank\">Skillshare<\/a> sont un excellent exemple de proposition de valeur bien faite :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1024x520.png\" alt=\"Une publicit\u00e9 diffus\u00e9e par le service d&#039;apprentissage en ligne Skillshare\" class=\"wp-image-3595\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1024x520.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-768x390.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1536x780.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-532x270.png 532w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1216x618.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-156x79.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45.png 1626w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This brand&#8217;s tagline reads \u2018Learn From Anywhere\u2019 \u2013 a message that clearly demonstrates what it has to offer, and why it is a valuable option. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'il s'agit de proposer des moyens de promouvoir votre contenu, Facebook a une longueur d'avance. Cependant, il peut \u00eatre facile de commettre des erreurs. En apprenant \u00e0 les \u00e9viter, vous vous assurez que votre investissement en vaut la peine et que vous obtiendrez d'excellents r\u00e9sultats.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons mis en \u00e9vidence certaines des erreurs de marketing Facebook les plus courantes et les moyens simples d'y rem\u00e9dier :<br><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Ciblez soigneusement vos annonces aupr\u00e8s des personnes les plus susceptibles d'\u00eatre int\u00e9ress\u00e9es.<\/li><li>Produisez un contenu riche en m\u00e9dias qui capte l'attention de votre public. <\/li><li>Faites en sorte que votre proposition de valeur soit aussi claire que possible pour vos clients. <\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous d'autres questions sur le marketing sur Facebook ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to social media marketing, Facebook is a perfect place to start. The platform offers a wide range of options that are unmatched by other social sites. However, many marketers continue to make the same mistakes \u2013 rendering their ads next to useless. Facebook also host a huge amount of photos that are [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":8098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[133,61,130],"class_list":["post-3594","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-facebook-marketing","tag-social-media","tag-social-media-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Although Facebook is a valuable platform, it&#039;s easy to make mistakes. 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