{"id":3687,"date":"2019-07-23T16:19:48","date_gmt":"2019-07-23T16:19:48","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3687"},"modified":"2022-05-13T19:44:10","modified_gmt":"2022-05-13T19:44:10","slug":"how-to-promote-a-positive-relationship-with-your-affiliates","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/","title":{"rendered":"Comment promouvoir une relation positive avec les affili\u00e9s (4 fa\u00e7ons)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5aa9deb86b5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5aa9deb86b5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#Why_You_Should_Maintain_Positive_Contact_With_Your_Affiliates\" >Pourquoi vous devez maintenir un contact positif avec vos affili\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#How_to_Promote_a_Positive_Relationship_With_Your_Affiliates_In_4_Easy_Ways\" >Comment promouvoir une relation positive avec vos affili\u00e9s (en 4 fa\u00e7ons simples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#1_Send_Out_Periodic_Surveys\" >1. Envoyer des enqu\u00eates p\u00e9riodiques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#2_Conduct_Regular_Check-Ins\" >2. Proc\u00e9der \u00e0 des v\u00e9rifications r\u00e9guli\u00e8res<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#3_Maintain_a_Blog\" >3. Tenir un blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#4_Craft_a_Welcoming_Affiliate_Dashboard\" >4. Cr\u00e9er un tableau de bord accueillant pour les affili\u00e9s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-promote-a-positive-relationship-with-your-affiliates\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Pour construire un programme d'affiliation solide, il est essentiel d'\u00e9tablir une relation positive avec vos affili\u00e9s, afin qu'ils soient motiv\u00e9s pour vous donner le meilleur d'eux-m\u00eames. Toutefois, cela peut s'av\u00e9rer difficile. Vous ne rencontrerez peut-\u00eatre jamais vos affili\u00e9s en personne et il peut \u00eatre difficile d'entretenir une relation personnelle avec un \u00e9tranger apparemment anonyme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il existe quelques moyens simples de promouvoir une relation d'affiliation saine. <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2017\/07\/communicating-effectively-with-your-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">avec un sens aigu de la communication<\/a>. La mise en \u0153uvre de ces m\u00e9thodes peut donner un coup de fouet \u00e0 votre programme d'affiliation et vous aider \u00e0 attirer des personnes influentes. <a href=\"https:\/\/easyaffiliate.com\/fr\/2018\/08\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/\">\"affili\u00e9s \"super<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet article vous donnera quelques conseils sur la fa\u00e7on de marquer votre site d'affiliation de mani\u00e8re \u00e0 favoriser la reconnaissance et l'engagement. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Maintain_Positive_Contact_With_Your_Affiliates\"><\/span>Pourquoi vous devez maintenir un contact positif avec vos affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous d\u00e9veloppez votre programme d'affiliation, vous vous concentrez peut-\u00eatre sur les points suivants <a href=\"https:\/\/easyaffiliate.com\/fr\/2018\/07\/find-the-right-affiliates-to-market-your-products\/\">recherche de sites web<\/a> qui correspondent \u00e0 l'esth\u00e9tique de votre entreprise et \u00e0 votre public cible. Toutefois, il est \u00e9galement important de maintenir une relation positive avec les affili\u00e9s eux-m\u00eames.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.forbes.com\/sites\/kimberlywhitler\/2014\/07\/17\/why-word-of-mouth-marketing-is-the-most-important-social-media\/#6bb6142c54a8\">Le bouche \u00e0 oreille<\/a> is still one of the most important tools marketers have. Maintaining a positive relationship can help keep you at the forefront of your affiliates&#8217; minds, and even inspire them to refer you to their colleagues. This can include asking for feedback so you can find out any pain points, and correct them before they drive a wedge between you and the affiliate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even if you\u2019re doing excellent work, if you\u2019re &#8216;siloed&#8217; from your affiliates, they may not be aware of what you\u2019re doing for them. It\u2019s important to periodically reach out and see how things stand. For example, you can send out a survey to receive honest responses. In the next section we\u2019ll explain some of the best ways to build a relationship with your affiliates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Promote_a_Positive_Relationship_With_Your_Affiliates_In_4_Easy_Ways\"><\/span>Comment promouvoir une relation positive avec vos affili\u00e9s (en 4 fa\u00e7ons simples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few steps you can take to keep your affiliates happy, and show how much you care about them. Let&#8217;s discuss four of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Send_Out_Periodic_Surveys\"><\/span>1. Envoyer des enqu\u00eates p\u00e9riodiques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes it can be embarrassing to give negative feedback directly. Surveys give affiliates an outlet to express what is and isn&#8217;t working, so that you have a chance to address it. It\u2019s better to find out what\u2019s wrong <em>avant<\/em> il incite les affili\u00e9s \u00e0 abandonner votre programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9tonnamment facile de <a href=\"https:\/\/easyaffiliate.com\/fr\/2019\/04\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\">r\u00e9aliser une enqu\u00eate<\/a> en ligne. Vous pouvez en cr\u00e9er un \u00e0 l'aide d'une plateforme <a href=\"http:\/\/surveymonkey.com\/\">comme Survey Monkey<\/a> ou m\u00eame Google Forms. Une fois que vous l'avez cr\u00e9\u00e9, vous pouvez envoyer un lien par courrier \u00e9lectronique \u00e0 vos affili\u00e9s ou \u00e0 vos partenaires. <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-embed-a-google-form-in-wordpress\/\">l'int\u00e9grer<\/a> sur votre site WordPress. N'oubliez pas d'utiliser un appel \u00e0 l'action (CTA) fort pour inciter vos affili\u00e9s \u00e0 r\u00e9pondre \u00e0 l'enqu\u00eate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Conduct_Regular_Check-Ins\"><\/span>2. Proc\u00e9der \u00e0 des v\u00e9rifications r\u00e9guli\u00e8res<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entretenir une relation peut \u00eatre aussi simple que de prendre des nouvelles de temps en temps. Bien entendu, tous les affili\u00e9s ne seront pas int\u00e9ress\u00e9s par le maintien d'une relation personnelle, mais vous pouvez t\u00e2ter le terrain en leur demandant comment vont les choses et en \u00e9valuant l'int\u00e9r\u00eat qu'ils portent \u00e0 la discussion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ce n'est pas quelque chose qui vous vient naturellement, vous pouvez consulter le site suivant <a href=\"https:\/\/en.wikipedia.org\/wiki\/How_to_Win_Friends_and_Influence_People\">Le livre de Dale Carnegie<\/a> <em>Comment se faire des amis et influencer les gens<\/em>. He explains the value of making people feel like you\u2019re interested in them, and walks through how to do so. It&#8217;s a classic work in the niche, and is solid reading for anyone who wants to improve their business communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some of the times you may want to reach out include holidays, your affiliates\u2019 birthdays (if you know them), and after any major life events they tell you about. For example, if your affiliate mentions that they&#8217;re getting engaged, it would be a thoughtful gesture to send a card.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Maintain_a_Blog\"><\/span>3. Tenir un blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre petite chose que vous pouvez faire est d'utiliser r\u00e9guli\u00e8rement <a href=\"https:\/\/easyaffiliate.com\/fr\/2019\/04\/update-affiliate-blog-regularly\/\">mettre \u00e0 jour votre blog<\/a>. Cela montre \u00e0 quel point vous prenez le marketing d'affiliation au s\u00e9rieux, ce qui peut am\u00e9liorer les relations avec vos propres affili\u00e9s. En fin de compte, vous voulez g\u00e9rer un site web avec un contenu de haute qualit\u00e9 sur lequel les affili\u00e9s sont fiers de voir leurs produits affich\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La tenue d'un blog peut \u00e9galement contribuer \u00e0 vous faire conna\u00eetre. Comme nous l'avons mentionn\u00e9 pr\u00e9c\u00e9demment, le bouche \u00e0 oreille peut <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2014\/02\/10\/six-ways-to-get-more-word-of-mouth-referrals\/#4fc9bd5a7b74\">conduisent \u00e0 des renvois<\/a>. Si votre site est une source d'informations utiles, les affili\u00e9s seront incit\u00e9s \u00e0 le visiter - et utiliseront peut-\u00eatre ce sentiment positif pour vous recommander \u00e0 leurs coll\u00e8gues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Craft_a_Welcoming_Affiliate_Dashboard\"><\/span>4. Cr\u00e9er un tableau de bord accueillant pour les affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png\" alt=\"Tableau de bord de l&#039;affili\u00e9 Easy Affiliate\" class=\"wp-image-5687\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-300x197.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-768x506.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1039x684.png 1039w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-156x103.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, il est possible de cultiver des relations solides avec les affili\u00e9s en utilisant un tableau de bord d'affiliation personnalis\u00e9. Il s'agit essentiellement de la page d'accueil que vos affili\u00e9s verront lorsqu'ils se connecteront \u00e0 Easy Affiliate. A <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/08\/welcoming-affiliate-dashboard\/\">tableau de bord d'accueil<\/a> peut encourager des relations positives avec les affili\u00e9s en les aidant \u00e0 sentir que vous les appr\u00e9ciez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some ways to make your dashboard radiate a welcoming vibe are to include a personalized welcome message, and add easy navigation links to anything they may need to access. It&#8217;s these tiny, subtle elements that go a long way towards displaying your level of care and attention to detail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel de promouvoir une interaction positive entre vos affili\u00e9s. Cela peut les aider \u00e0 s'int\u00e9resser \u00e0 vous et \u00e0 votre entreprise, et leur donner l'\u00e9lan n\u00e9cessaire pour vous aider \u00e0 r\u00e9ussir. Le fait d'avoir des affili\u00e9s \u00e0 vos c\u00f4t\u00e9s peut \u00e9galement favoriser le bouche-\u00e0-oreille.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quatre moyens simples de promouvoir une relation solide avec vos affili\u00e9s :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/easyaffiliate.com\/fr\/2019\/04\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\">Envoi d'enqu\u00eates<\/a> renforcer la communication<\/li><li>Prendre r\u00e9guli\u00e8rement des nouvelles de vos affili\u00e9s pour \u00e9tablir un lien personnel<\/li><li><a href=\"https:\/\/easyaffiliate.com\/fr\/2019\/04\/update-affiliate-blog-regularly\/\">Tenir un blog<\/a> pour que votre entreprise reste pertinente<\/li><li>L'\u00e9laboration d'un <a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/08\/welcoming-affiliate-dashboard\/\">tableau de bord accueillant pour les affili\u00e9s<\/a><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur la mani\u00e8re d'\u00e9tablir une relation positive avec vos affili\u00e9s ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>To build a strong affiliate program, a positive relationship with your affiliates is vital, so that they\u2019re motivated to give you their best work. However, this can be a challenge. You may never meet your affiliates face-to-face, and it can be hard to maintain a personal relationship with a seemingly anonymous stranger. Fortunately, there are [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3768,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,416],"tags":[],"class_list":["post-3687","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-affiliate-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The relationship you maintain with your affiliates affects your program&#039;s success. 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