{"id":3690,"date":"2019-08-06T21:46:14","date_gmt":"2019-08-06T21:46:14","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3690"},"modified":"2022-03-07T20:18:52","modified_gmt":"2022-03-07T20:18:52","slug":"start-an-affiliate-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program\/","title":{"rendered":"Devriez-vous lancer un programme d'affiliation par le biais de votre site web ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59b205cc2c3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59b205cc2c3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program\/#A_Brief_Introduction_to_Affiliate_Programs\" >Une br\u00e8ve introduction aux programmes d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program\/#The_Pros_and_Cons_of_Affiliate_Programs\" >Les avantages et les inconv\u00e9nients des programmes d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program\/#How_to_Get_Started_With_Affiliate_Marketing\" >Comment d\u00e9marrer avec le marketing d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-an-affiliate-program\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Vous \u00eates peut-\u00eatre curieux de savoir <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmes d'affiliation<\/a> pour compl\u00e9ter vos revenus en travaillant depuis chez vous. Cependant, il peut \u00eatre difficile de savoir par o\u00f9 commencer. Vous devrez \u00e9galement peser le pour et le contre entre les risques et les avantages li\u00e9s au lancement d\u2019un programme d\u2019affiliation \u00e0 partir de z\u00e9ro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les programmes d'affiliation ne sont pas un moyen de gagner de l'argent rapidement. Toutefois, si vous \u00eates d\u00e9j\u00e0 engag\u00e9 dans la gestion d'une entreprise, ils peuvent constituer un moyen lucratif de tirer profit de votre dur labeur au fil du temps. Vous pouvez lancer un programme d'affiliation pour faire la publicit\u00e9 de vos produits ou services, tout en augmentant le trafic sur votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce billet aborde les principaux avantages et inconv\u00e9nients de la gestion d'un programme d'affiliation, puis propose quelques conseils pour d\u00e9marrer. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_Introduction_to_Affiliate_Programs\"><\/span>Une br\u00e8ve introduction aux programmes d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, passons en revue <a rel=\"noreferrer noopener\" aria-label=\"ce qu&#039;est exactement le marketing d&#039;affiliation (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2016\/06\/what-is-affiliate-marketing\/\" target=\"_blank\">Qu'est-ce que le marketing d'affiliation ?<\/a>. Les programmes d'affiliation sont des initiatives bas\u00e9es sur des commissions, dans le cadre desquelles une entreprise propose de verser aux affili\u00e9s un montant convenu en fonction de certains r\u00e9sultats. Il s'agit g\u00e9n\u00e9ralement d'un pourcentage de chaque vente r\u00e9alis\u00e9e par des clients ayant cliqu\u00e9 sur l'un des liens de l'affili\u00e9, ou d'une r\u00e9mun\u00e9ration calcul\u00e9e \u00e0 partir d'une combinaison de clics publicitaires, d'impressions et de trafic de parrainage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing d'affiliation est mutuellement b\u00e9n\u00e9fique pour les deux parties. Le sp\u00e9cialiste du marketing ne risque pas d'\u00eatre pay\u00e9 s'il n'obtient pas le r\u00e9sultat souhait\u00e9, et l'affili\u00e9 a la possibilit\u00e9 de tirer parti de son expertise de niche pour recommander certains produits et mon\u00e9tiser son blog ou son site web. Voici quelques exemples de sites d'affiliation populaires <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/nerdwallet.com\/\" target=\"_blank\">NerdWallet<\/a>, <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/thewirecutter.com\/\" target=\"_blank\">le Wirecutter<\/a>et <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.thisiswhyimbroke.com\/\" target=\"_blank\">C'est pour cela que je suis fauch\u00e9<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Affiliate_Programs\"><\/span>Les avantages et les inconv\u00e9nients des programmes d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme toute strat\u00e9gie, la cr\u00e9ation d'un programme de marketing d'affiliation pr\u00e9sente des avantages et des inconv\u00e9nients. Voici quelques-uns des principaux avantages :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Stimuler les ventes.<\/strong> Les programmes d'affiliation peuvent vous aider \u00e0 faire conna\u00eetre vos produits et services. Ils peuvent augmenter les ventes et autres conversions, sans que vous ayez \u00e0 consacrer beaucoup de temps \u00e0 l'\u00e9laboration de mat\u00e9riel de marketing.<\/li><li><strong>Am\u00e9liorer la visibilit\u00e9.<\/strong> Les affili\u00e9s disposent g\u00e9n\u00e9ralement d'une audience pr\u00e9existante. Cela signifie que vous pourrez faire conna\u00eetre votre entreprise et vos produits \u00e0 de tout nouveaux publics, qui n'auraient peut-\u00eatre jamais entendu parler de vous autrement.<\/li><li><strong>Stimuler votre programme d'adh\u00e9sion<\/strong>. Vous pouvez \u00e9galement utiliser un programme d'affiliation en conjonction avec votre programme d'adh\u00e9sion, si vous en avez un. Vos affili\u00e9s peuvent contribuer \u00e0 faire conna\u00eetre votre programme et encourager davantage d'utilisateurs \u00e0 souscrire un abonnement.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D'un autre c\u00f4t\u00e9, il y a quelques inconv\u00e9nients potentiels :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Construction lente<\/strong>. M\u00eame si vous pouvez lancer rapidement un programme d'affiliation, il faudra peut-\u00eatre un certain temps avant qu'il ne devienne rentable. Il vous faudra faire preuve de patience, car cela peut prendre un certain temps avant d'attirer les bons affili\u00e9s et de commencer \u00e0 g\u00e9n\u00e9rer de nouvelles visites.<\/li><li><strong>Un travail acharn\u00e9.<\/strong> La mise en place et la gestion d'un programme d'affiliation efficace demandent \u00e9galement beaucoup de travail. Vous devrez concevoir un programme attractif, trouver des affili\u00e9s de qualit\u00e9, leur fournir toutes les ressources dont ils ont besoin et suivre les r\u00e9sultats du programme au fil du temps.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un programme d'affiliation n'est pas un moyen de s'enrichir rapidement, et il faut faire preuve de pers\u00e9v\u00e9rance pour r\u00e9ussir. Cependant, cette patience et ce travail acharn\u00e9 peuvent s'av\u00e9rer extr\u00eamement payants \u00e0 long terme. Si vous proposez un service ou un produit qui int\u00e9resse les gens, un programme d'affiliation peut constituer un excellent moyen d'entrer en contact avec des clients potentiels. De plus, les co\u00fbts de d\u00e9marrage sont faibles, ce qui limite consid\u00e9rablement les risques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_Affiliate_Marketing\"><\/span>Comment d\u00e9marrer avec le marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le principal avantage de lancer un programme d'affiliation pour votre entreprise, c'est que c'est \u00e9tonnamment simple. Si vous utilisez WordPress, par exemple, <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a> permet de d\u00e9marrer en toute simplicit\u00e9 :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png\" alt=\"Page d&#039;accueil Easy Affiliate\" class=\"wp-image-5527\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-300x124.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-768x317.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1536x634.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-344x142.png 344w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-654x270.png 654w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1216x502.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1832x757.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-156x64.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili.png 1879w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 notre plugin, vous pouvez cr\u00e9er et g\u00e9rer votre programme d'affiliation \u00e0 l'aide d'une interface visuelle. Vous pourrez \u00e9galement d\u00e9finir les r\u00f4les des affili\u00e9s et suivre les paiements directement depuis votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez installer le plugin en achetant une licence et en cliquant sur le bouton <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/installing-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">effectuer une installation automatique<\/a>. Une fois que le plugin est op\u00e9rationnel, vous pouvez <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/\" target=\"_blank\" rel=\"noreferrer noopener\">le configurer<\/a> via le tableau de bord d'administration de votre site WordPress en visitant <em>Easy Affiliate &gt; Param\u00e8tres<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devrez \u00e9galement configurer <a rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/fr\/docs\/affiliate-dashboard\/\" target=\"_blank\">un tableau de bord pour les affili\u00e9s<\/a>Il s'agit d'une page d'atterrissage pour vos affili\u00e9s qui leur fournira toutes les informations dont ils ont besoin pour promouvoir avec succ\u00e8s vos produits et services. Easy Affiliate vous permet m\u00eame de fixer des niveaux de commission pour chaque affili\u00e9 et offre des outils int\u00e9gr\u00e9s pour cr\u00e9er des <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/links-and-banners-creatives\/\" target=\"_blank\" rel=\"noreferrer noopener\">les liens de r\u00e9f\u00e9rence et les banni\u00e8res publicitaires<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"771\" height=\"537\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3.png\" alt=\"\" class=\"wp-image-5729\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3.png 771w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-300x209.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-768x535.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-204x142.png 204w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-388x270.png 388w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Settings-\u2039-My-3-156x109.png 156w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><figcaption>D\u00e9finir diff\u00e9rents niveaux de commission avec Easy Affiliate <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1024x499.png\" alt=\"Easy Affiliate Add New Creative\" class=\"wp-image-5710\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1024x499.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-768x374.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1536x749.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-291x142.png 291w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-554x270.png 554w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-1216x593.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5-156x76.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/Add-New-Creative-5.png 1735w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Cr\u00e9er des liens de r\u00e9f\u00e9rence et des banni\u00e8res publicitaires avec Easy Affiliate<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avec un peu de temps et d'adaptation, vous pouvez utiliser WordPress et Easy Affiliate pour mettre en place un programme d'affiliation complet et florissant. Cela signifie que vous pouvez lancer votre programme rapidement et \u00e0 un co\u00fbt tr\u00e8s faible pour votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les programmes d'affiliation peuvent \u00eatre un excellent moyen d'attirer de nouveaux clients dans votre entreprise. Vous ne payez que pour les clients potentiels qui se convertissent, ce qui en fait l'une des formes de marketing en ligne les plus rentables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le lancement d'un programme d'affiliation pr\u00e9sente de nombreux avantages, tels que l'augmentation de la visibilit\u00e9 et des ventes. Bien entendu, le marketing d'affiliation n'est pas une solution pour s'enrichir rapidement, et il faut parfois un peu de patience pour voir ses efforts r\u00e9compens\u00e9s. Heureusement, en utilisant <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a> vous pouvez d\u00e9marrer votre programme avec un temps d'installation et des co\u00fbts initiaux minimes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la fa\u00e7on de lancer votre programme d'affiliation ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>You may be curious about affiliate programs as a way to supplement your income by working from home. However, it can be hard to know where to jump in. You&#8217;ll also need to consider the risks versus rewards of starting an affiliate program from scratch. Affiliate programs are not a way to earn a quick [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[44,71,118],"class_list":["post-3690","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-affiliate-program","tag-small-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you thinking about starting an affiliate program? 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