{"id":3703,"date":"2019-07-30T16:38:06","date_gmt":"2019-07-30T16:38:06","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3703"},"modified":"2021-05-31T19:59:58","modified_gmt":"2021-05-31T19:59:58","slug":"affiliate-marketing-vs-direct-advertising","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-vs-direct-advertising\/","title":{"rendered":"Marketing d'affiliation ou publicit\u00e9 directe : Qu'est-ce qui convient le mieux \u00e0 votre entreprise ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59f7950b458\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59f7950b458\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-vs-direct-advertising\/#Affiliate_Marketing_vs_Direct_Advertising\" >Marketing d'affiliation et publicit\u00e9 directe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-vs-direct-advertising\/#The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\" >Les avantages et les inconv\u00e9nients du marketing d'affiliation et de la publicit\u00e9 directe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-vs-direct-advertising\/#How_to_Choose_Which_Type_of_Advertising_to_Focus_On\" >Comment choisir le type de publicit\u00e9 \u00e0 privil\u00e9gier ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-vs-direct-advertising\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Diriger une entreprise prosp\u00e8re n'est jamais facile. Une fois que vous avez cr\u00e9\u00e9 votre produit ou service, il est temps de d\u00e9terminer comment vous allez le commercialiser. Le marketing d'affiliation et la publicit\u00e9 directe sont tous deux des moyens l\u00e9gitimes d'augmenter les ventes, mais il est difficile de savoir lequel convient le mieux \u00e0 votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Savoir quelle m\u00e9thode publicitaire correspond le mieux \u00e0 vos besoins peut vous aider \u00e0 gagner du temps et de l'argent \u00e0 long terme. Pour ce faire, il vous suffit de tenir compte de quelques facteurs cl\u00e9s, notamment si vous essayez d'accro\u00eetre la notori\u00e9t\u00e9 de votre marque ou d'augmenter directement vos ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous aborderons les principes fondamentaux du marketing d'affiliation et de la publicit\u00e9 directe, puis nous examinerons les avantages et les inconv\u00e9nients de ces deux strat\u00e9gies. Voyons cela de plus pr\u00e8s !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_vs_Direct_Advertising\"><\/span>Marketing d'affiliation et publicit\u00e9 directe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing d'affiliation et la publicit\u00e9 directe sont deux m\u00e9thodes populaires mais tr\u00e8s diff\u00e9rentes pour commercialiser un produit ou un service en ligne. Le marketing d'affiliation est utile pour attirer l'attention sur vos offres, tandis que la publicit\u00e9 directe est excellente pour faire conna\u00eetre une marque. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces deux techniques sont importantes et peuvent \u00eatre utilis\u00e9es dans le cadre de vos campagnes, mais qu'est-ce qui les distingue l'une de l'autre ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Marketing d&#039;affiliation (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/fr\/2016\/06\/what-is-affiliate-marketing\/\" target=\"_blank\">Marketing d'affiliation<\/a> est un processus par lequel vous recrutez d'autres personnes et entreprises pour vous aider \u00e0 faire conna\u00eetre votre produit ou service et \u00e0 augmenter le trafic vers votre site web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces personnes et entreprises sont appel\u00e9es \"affili\u00e9s\" et vous leur versez une commission pour chaque vente r\u00e9sultant de leurs recommandations. Il s'agit d'une technique efficace pour les petites entreprises, car les co\u00fbts initiaux sont faibles et vous ne payez les commissions qu'apr\u00e8s chaque vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investopedia.com\/terms\/d\/direct-marketing.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Publicit\u00e9 ou marketing direct<\/a>, en revanche, consiste \u00e0 cr\u00e9er des messages destin\u00e9s \u00e0 un public sp\u00e9cifique susceptible d'\u00eatre int\u00e9ress\u00e9 par votre produit ou service. On pourrait qualifier cette approche de publicit\u00e9 \u2018 traditionnelle \u2019, car elle consiste principalement \u00e0 diffuser des publicit\u00e9s sur d'autres sites web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette strat\u00e9gie consiste \u00e0 communiquer ce que votre marque offre aux clients potentiels. L'envoi de sollicitations pour une assurance automobile \u00e0 une personne qui vient d'acheter un v\u00e9hicule est un exemple de marketing direct. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\"><\/span>Les avantages et les inconv\u00e9nients du marketing d'affiliation et de la publicit\u00e9 directe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, il est important de noter que le marketing d'affiliation et la publicit\u00e9 directe ont tous deux leur place dans une campagne r\u00e9ussie. De plus, de nombreuses entreprises ont recours \u00e0 ces deux m\u00e9thodes \u00e0 un moment ou \u00e0 un autre. Toutefois, si vous venez de vous lancer ou si votre entreprise est de petite taille, il est important de savoir o\u00f9 concentrer votre \u00e9nergie et votre budget. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/insights.digitalmediasolutions.com\/articles\/history-celebrity-endorsements\" target=\"_blank\" rel=\"noreferrer noopener\">Appui des c\u00e9l\u00e9brit\u00e9s<\/a> sont peut-\u00eatre le type de marketing d'affiliation le plus connu. Une c\u00e9l\u00e9brit\u00e9 est pay\u00e9e pour utiliser un produit sp\u00e9cifique et pour parler publiquement de ses avantages. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela permet de susciter la confiance et l'int\u00e9r\u00eat des clients potentiels qui suivent cette c\u00e9l\u00e9brit\u00e9. Traditionnellement, cette technique est souvent associ\u00e9e \u00e0 un marketing plus direct sous la forme de publicit\u00e9s t\u00e9l\u00e9vis\u00e9es ou autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, la plupart des activit\u00e9s de marketing d'affiliation consistent aujourd'hui \u00e0 recruter des personnes ordinaires et des \"influenceurs\" pour promouvoir votre produit en ligne et sur les sites de m\u00e9dias sociaux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sproutsocial.com\/insights\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influenceurs<\/a> Il s'agit de personnes qui ont un large public en ligne ou qui jouissent d'une grande confiance aupr\u00e8s d'un public sp\u00e9cifique. Vous feriez appel \u00e0 ces affili\u00e9s pour faire conna\u00eetre votre produit, et pour chaque vente g\u00e9n\u00e9r\u00e9e par l'un de leurs liens d'affiliation, vous leur verseriez une commission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D'une part, ce type de marketing <a aria-label=\"est plus organique et plus convivial (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/fr\/2018\/06\/how-small-businesses-can-benefit-from-affiliate-marketing\/\" target=\"_blank\">est plus organique et plus convivial<\/a> \u00e0 vos clients que le marketing direct. C'est \u00e9galement un excellent moyen d'\u00e9largir la port\u00e9e de votre entreprise, de diversifier votre client\u00e8le et d'augmenter vos ventes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, vous n\u2019aurez gu\u00e8re de contr\u00f4le cr\u00e9atif sur la mani\u00e8re dont vos affili\u00e9s choisissent de promouvoir votre entreprise. La gestion des programmes d\u2019affiliation peut \u00e9galement n\u00e9cessiter beaucoup d\u2019organisation et de gestion, m\u00eame si vous pouvez simplifier consid\u00e9rablement ce processus \u00e0 l\u2019aide d\u2019un plugin tel que <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\">Affiliation facile<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La publicit\u00e9 directe est beaucoup plus facile \u00e0 mettre en \u0153uvre. Il vous suffit de parler \u00e0 un public cible de votre entreprise ou d'un produit sp\u00e9cifique et de l'inciter \u00e0 effectuer un achat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous consacrerez la majeure partie de votre temps \u00e0 \u00e9tudier votre public cible et \u00e0 cr\u00e9er vos publicit\u00e9s. Vous devrez \u00e9galement r\u00e9fl\u00e9chir \u00e0 l'emplacement de vos publicit\u00e9s et d\u00e9terminer si vous souhaitez vous concentrer sur une seule campagne ou diversifier vos messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce type de publicit\u00e9 peut s'av\u00e9rer tr\u00e8s efficace pour proposer une solution aux probl\u00e8mes des clients potentiels et les inciter \u00e0 acheter. Elle pr\u00e9sente toutefois certains inconv\u00e9nients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, il y a tellement de publicit\u00e9s directes partout que beaucoup de gens ont commenc\u00e9 \u00e0 ne plus y pr\u00eater attention du tout. Cela peut encore s'av\u00e9rer utile jusqu'\u00e0 un certain point, mais les publicit\u00e9s ne g\u00e9n\u00e8rent peut-\u00eatre pas autant de ventes que le contenu de marketing d'affiliation. De plus, si vos campagnes publicitaires sont trop agressives ou trompeuses d'une mani\u00e8re ou d'une autre, cela peut donner une mauvaise image de votre entreprise. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Type_of_Advertising_to_Focus_On\"><\/span>Comment choisir le type de publicit\u00e9 \u00e0 privil\u00e9gier ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing d'affiliation offre une plus grande port\u00e9e et une plus grande diversit\u00e9 \u00e0 votre entreprise, tandis que la publicit\u00e9 directe peut \u00eatre efficace pour faire conna\u00eetre vos produits ou services. Alors, quelle est la meilleure solution pour vous ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous disposez d'un budget limit\u00e9 et que vous \u00eates une petite entreprise, vous voudrez peut-\u00eatre <a aria-label=\"commencer avec le marketing d&#039;affiliation (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2017\/03\/tips-for-affiliate-marketing-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">commencer avec le marketing d'affiliation<\/a>. Si vous \u00eates pr\u00eat \u00e0 y consacrer le temps et les efforts n\u00e9cessaires pour mettre en place un programme solide, ce type de marketing peut s'av\u00e9rer tr\u00e8s efficace. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing d'affiliation pr\u00e9sente un excellent taux de retour sur investissement (ROI), car de nombreuses personnes sont plus enclines \u00e0 acheter un produit si elles voient que d'autres l'utilisent et l'appr\u00e9cient. Cette strat\u00e9gie est \u00e9galement un bon choix pour les produits qui sont plus complexes et plus difficiles \u00e0 expliquer par le biais de publicit\u00e9s traditionnelles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, si vous avez un peu d'argent \u00e0 investir au d\u00e9part, la publicit\u00e9 directe peut \u00eatre un excellent point de d\u00e9part pour votre campagne en ligne. Si vous pouvez identifier un public qui a besoin de votre produit ou qui est susceptible de s'y int\u00e9resser, ce type de marketing peut s'av\u00e9rer tr\u00e8s efficace. Les produits et services qui apportent des solutions \u00e9videntes \u00e0 des probl\u00e8mes courants se pr\u00eatent parfaitement \u00e0 la publicit\u00e9 directe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous l'avons mentionn\u00e9 pr\u00e9c\u00e9demment, les deux techniques de marketing ont leur place dans des campagnes r\u00e9ussies. Si votre entreprise vend une vari\u00e9t\u00e9 de produits, par exemple, vous pouvez utiliser la publicit\u00e9 directe pour faire conna\u00eetre votre entreprise dans son ensemble, tout en utilisant les affili\u00e9s pour stimuler les ventes de produits sp\u00e9cifiques. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les affili\u00e9s peuvent fournir des recommandations positives pour votre produit, tandis que la publicit\u00e9 directe montrera aux clients potentiels ce qu'il fait et comment il peut leur \u00eatre utile.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing n'est pas seulement l'un des aspects les plus importants d'une entreprise prosp\u00e8re, mais aussi l'un des plus difficiles \u00e0 mettre en \u0153uvre. Il est difficile de savoir comment d\u00e9penser au mieux son budget marketing et o\u00f9 concentrer son temps. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing d'affiliation et la publicit\u00e9 directe sont des tactiques qui ont toutes deux leur place dans une entreprise prosp\u00e8re. <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Marketing d'affiliation <\/a>peut aider votre entreprise \u00e0 accro\u00eetre sa port\u00e9e et \u00e0 diversifier sa client\u00e8le, tandis que la publicit\u00e9 directe offre une valeur imm\u00e9diate et est plus facile \u00e0 contr\u00f4ler. Ces strat\u00e9gies fonctionnent bien par elles-m\u00eames et peuvent \u00eatre combin\u00e9es pour produire des r\u00e9sultats encore meilleurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur le marketing d'affiliation, la publicit\u00e9 directe ou le plugin Easy Affiliate ? N'h\u00e9sitez pas \u00e0 les poser dans la section commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Et n'oubliez pas de vous abonner dans la case ci-dessous !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Running a successful business is never easy. Once you\u2019ve established your product or service, it\u2019s time to figure out how you\u2019re going to market it. Both affiliate marketing and direct advertising are legitimate ways to build sales, but it\u2019s hard to know which is right for your business. Knowing what advertising method is the best [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[293],"class_list":["post-3703","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-advertising","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"All kinds of marketing can help you grow your business. 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