{"id":4022,"date":"2019-11-12T08:27:06","date_gmt":"2019-11-12T08:27:06","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4022"},"modified":"2023-03-04T00:19:08","modified_gmt":"2023-03-04T00:19:08","slug":"online-marketing-techniques","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/","title":{"rendered":"5 techniques de marketing en ligne que toute entreprise doit essayer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a710b56327a5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a710b56327a5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#How_the_Internet_Has_Transformed_Marketing\" >Comment Internet a transform\u00e9 le marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#5_Online_Marketing_Techniques_Every_Business_Should_Try\" >5 techniques de marketing en ligne que toute entreprise devrait essayer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#1_Implement_Content_Marketing_to_Drive_Traffic_to_Your_Site\" >1. Mettre en \u0153uvre le marketing de contenu pour attirer le trafic vers votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#2_Grow_and_Engage_Your_Audience_Through_Social_Media\" >2. Accro\u00eetre et impliquer votre public par le biais des m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#3_Use_Search_Engine_Optimization_SEO_to_Boost_Your_Sites_Rankings\" >3. Utilisez le r\u00e9f\u00e9rencement naturel (SEO) pour am\u00e9liorer le classement de votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#4_Run_a_Pay-Per-Click_PPC_Campaign\" >4. Lancer une campagne de paiement au clic (PPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#5_Start_an_Affiliate_Marketing_Program\" >5. Lancer un programme de marketing d'affiliation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Alors que le paysage num\u00e9rique continue d'\u00e9voluer, il est impossible d'ignorer l'importance du marketing en ligne. Alors que les efforts de marketing sortant, tels que les panneaux d'affichage et les annonces dans les journaux, \u00e9taient autrefois suffisants pour faire conna\u00eetre une marque, les entreprises qui ne ma\u00eetrisent pas les tactiques de marketing entrant risquent aujourd'hui de se laisser distancer par la concurrence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En s'adaptant \u00e0 l'environnement de marketing num\u00e9rique offert par l'internet, les entreprises peuvent \u00e9tendre leur port\u00e9e, cibler leurs clients et augmenter leurs ventes. L'utilisation de techniques de marketing en ligne vous permettra de rester en phase avec les autres acteurs de votre secteur, tout en am\u00e9liorant l'efficacit\u00e9 de votre strat\u00e9gie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons revenir bri\u00e8vement sur l'histoire de la mani\u00e8re dont Internet a transform\u00e9 la promotion des entreprises. Nous vous pr\u00e9senterons ensuite cinq techniques de marketing en ligne \u00e0 essayer. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_Internet_Has_Transformed_Marketing\"><\/span>Comment Internet a transform\u00e9 le marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant l'av\u00e8nement de l'internet, les entreprises s'appuyaient principalement sur <a aria-label=\"le marketing &quot;sortant&quot; (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.weidert.com\/whole_brain_marketing_blog\/inbound-marketing-vs-outbound-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">\"le marketing \"sortant<\/a> Les m\u00e9thodes de marketing indirect, telles que les publicit\u00e9s \u00e0 la radio et \u00e0 la t\u00e9l\u00e9vision, les courriers imprim\u00e9s et le d\u00e9marchage t\u00e9l\u00e9phonique. Ces techniques ont tendance \u00e0 \u00eatre tr\u00e8s g\u00e9n\u00e9ralis\u00e9es, impersonnelles et orient\u00e9es vers de grands groupes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing sortant a bien fonctionn\u00e9 pendant un certain temps, mais il est aujourd\u2019hui moins efficace qu\u2019auparavant. Le probl\u00e8me avec cette m\u00e9thode, c\u2019est que les clients peuvent facilement l\u2019ignorer. Le publipostage peut \u00eatre jet\u00e9 \u00e0 la poubelle, beaucoup de gens peuvent d\u00e9sormais passer les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, et le t\u00e9l\u00e9marketing est souvent consid\u00e9r\u00e9 comme une nuisance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les ann\u00e9es 90 ont marqu\u00e9 le d\u00e9but d'une nouvelle \u00e8re de la publicit\u00e9, avec notamment l'apparition des moteurs de recherche et <a href=\"https:\/\/www.link-assistant.com\/news\/google-page-rank-2019.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google PageRank (ouvre un nouvel onglet)\">Google PageRank<\/a>. Ces avanc\u00e9es ont ouvert la voie \u00e0 une forme de communication plus pertinente avec les consommateurs. Les entreprises ont commenc\u00e9 \u00e0 s'orienter vers le marketing \u2018 inbound \u2019, c'est-\u00e0-dire la strat\u00e9gie consistant \u00e0 attirer et \u00e0 interagir avec des prospects qui vous recherchent d\u00e9j\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Internet et les appareils num\u00e9riques g\u00e9n\u00e8rent une multitude de donn\u00e9es. Ces informations permettent de mieux comprendre les comportements et les pr\u00e9f\u00e9rences des acheteurs. Les entreprises peuvent ainsi tirer parti des techniques de marketing en ligne pour cibler plus efficacement les prospects les plus susceptibles de se transformer en clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donner la priorit\u00e9 au marketing entrant est une question de qualit\u00e9 plut\u00f4t que de quantit\u00e9. Au lieu de gaspiller de l'argent et des ressources en cr\u00e9ant un contenu g\u00e9n\u00e9ralis\u00e9 pour des personnes qui ne trouveront peut-\u00eatre pas votre marque pertinente par rapport \u00e0 leurs d\u00e9sirs ou \u00e0 leurs besoins, vous pouvez capter des prospects qui sont d\u00e9j\u00e0 entr\u00e9s dans le pipeline marketing et les transformer en clients fid\u00e8les.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Online_Marketing_Techniques_Every_Business_Should_Try\"><\/span>5 techniques de marketing en ligne que toute entreprise devrait essayer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adopter une approche num\u00e9rique du marketing peut s'av\u00e9rer difficile pour certaines entreprises. Toutefois, pour tirer le meilleur parti de votre budget publicitaire et de vos efforts, il existe cinq techniques de marketing en ligne que vous pouvez essayer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Implement_Content_Marketing_to_Drive_Traffic_to_Your_Site\"><\/span>1. Mettre en \u0153uvre le marketing de contenu pour attirer le trafic vers votre site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing de contenu consiste \u00e0 partager des connaissances en ligne. Il comprend une vari\u00e9t\u00e9 de formats tels que les messages sur les m\u00e9dias sociaux, les vid\u00e9os et les blogs. Plut\u00f4t que d'\u00eatre purement promotionnel, le marketing de contenu est utilis\u00e9 pour fournir des informations utiles aux consommateurs afin de susciter leur int\u00e9r\u00eat pour un produit ou un service. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour g\u00e9n\u00e9rer <a rel=\"noreferrer noopener\" aria-label=\"un contenu de qualit\u00e9 (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2018\/04\/types-of-content-upgrades\/\" target=\"_blank\">un contenu de valeur<\/a> Afin de cr\u00e9er un contenu divertissant, informatif ou \u00e9ducatif, vous devez vous efforcer de cr\u00e9er un contenu qui g\u00e9n\u00e8re du trafic sur votre site. Vous pouvez ou non mentionner le nom de vos produits ou services, mais vos articles doivent contribuer \u00e0 asseoir votre cr\u00e9dibilit\u00e9 dans votre secteur d'activit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous d\u00e9butez dans le marketing de contenu, une bonne fa\u00e7on de commencer est tout simplement d'ajouter un blog \u00e0 votre site web. Commencez par <a rel=\"noreferrer noopener\" aria-label=\"HubSpot (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.hubspot.com\/\" target=\"_blank\">HubSpot<\/a>par exemple. Ils publient un volume important d'articles utiles et bien format\u00e9s :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1127\" height=\"808\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog.png\" alt=\"Un article de blog de HubSpot.\" class=\"wp-image-4029\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog.png 1127w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-300x215.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-1024x734.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-768x551.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-198x142.png 198w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-377x270.png 377w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-954x684.png 954w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-156x112.png 156w\" sizes=\"(max-width: 1127px) 100vw, 1127px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Publier r\u00e9guli\u00e8rement sur votre blog peut contribuer \u00e0 am\u00e9liorer le r\u00e9f\u00e9rencement naturel (SEO) de votre site. En publiant r\u00e9guli\u00e8rement, vous contribuez \u00e0 ce que les informations pr\u00e9sentes sur votre site restent \u00e0 jour et pertinentes. De plus, le contenu de votre blog peut facilement \u00eatre partag\u00e9 sur les r\u00e9seaux sociaux ou utilis\u00e9 dans le cadre de campagnes par e-mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Grow_and_Engage_Your_Audience_Through_Social_Media\"><\/span>2. Accro\u00eetre et impliquer votre public par le biais des m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing des m\u00e9dias sociaux est un moyen de promouvoir votre marque, vos produits et vos services par le biais de canaux tels que Facebook, Instagram et Twitter. Il existe de nombreuses m\u00e9thodes pour tirer parti des m\u00e9dias sociaux afin de g\u00e9n\u00e9rer du trafic vers votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, de nombreuses personnes utilisent les m\u00e9dias sociaux comme source de nouvelles et d'informations. D'apr\u00e8s GlobalWebIndex, une personne passe en moyenne <a rel=\"noreferrer noopener\" aria-label=\"plus de deux heures par jour (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.globalwebindex.com\/hubfs\/Downloads\/Social-H2-2018-report.pdf\" target=\"_blank\">plus de deux heures par jour<\/a> sur les m\u00e9dias sociaux :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"994\" height=\"486\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart.png\" alt=\"Graphique du temps pass\u00e9 sur les m\u00e9dias sociaux par GlobalWebIndex.\" class=\"wp-image-4030\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart.png 994w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-300x147.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-768x376.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-290x142.png 290w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-552x270.png 552w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-156x76.png 156w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"> C'est pourquoi une pr\u00e9sence sur ces plateformes peut vous aider \u00e0 accro\u00eetre la notori\u00e9t\u00e9 de votre marque. Pour ce faire, vous pouvez<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publier r\u00e9guli\u00e8rement des informations pertinentes et uniques pour votre public<\/li>\n\n\n\n<li>Diffusion d'annonces cibl\u00e9es dans le cadre de campagnes sociales<\/li>\n\n\n\n<li>Utiliser des hashtags, des images de haute qualit\u00e9 et des liens pertinents dans vos posts<\/li>\n\n\n\n<li>Suivre et interagir avec votre public ainsi qu'avec les influenceurs de votre secteur d'activit\u00e9<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour faciliter l'int\u00e9gration des m\u00e9dias sociaux dans votre strat\u00e9gie de marketing en ligne, vous pouvez envisager les mesures suivantes <a rel=\"noreferrer noopener\" aria-label=\"ajouter des boutons de partage social (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2019\/05\/integrate-social-media-wordpress\/\" target=\"_blank\">ajouter des boutons de partage social<\/a> \u00e0 votre site web WordPress \u00e0 l'aide d'un plugin tel que <a rel=\"noreferrer noopener\" aria-label=\"Plugin WordPress par UltimatelySocial (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-social-media-icons\/\" target=\"_blank\">UltimatelySocial<\/a>. Cela permet aux visiteurs de votre site de faire le travail de promotion de votre marque via les r\u00e9seaux sociaux \u00e0 votre place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Search_Engine_Optimization_SEO_to_Boost_Your_Sites_Rankings\"><\/span>3. Utilisez le r\u00e9f\u00e9rencement naturel (SEO) pour am\u00e9liorer le classement de votre site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'introduction de la <a rel=\"noreferrer noopener\" aria-label=\"SEO (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2017\/07\/search-engine-optimization-techniques\/\" target=\"_blank\">R\u00c9F\u00c9RENCEMENT<\/a> a eu l'un des impacts les plus importants sur les strat\u00e9gies de marketing. Par <a rel=\"noreferrer noopener\" aria-label=\"optimiser votre contenu avec des mots-cl\u00e9s (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\">optimiser votre contenu avec des mots-cl\u00e9s<\/a>, vous pouvez am\u00e9liorer le classement de votre site dans les pages de r\u00e9sultats des moteurs de recherche (SERP). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela permet de g\u00e9n\u00e9rer du trafic organique vers votre site \u00e0 partir d'utilisateurs qui recherchent des termes li\u00e9s \u00e0 vos produits et services. Les algorithmes de Google valorisent les contenus pertinents et utiles pour les consommateurs. Il est donc essentiel de trouver des moyens de faire ressortir votre site web \u00e0 cet \u00e9gard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour d\u00e9terminer les mots-cl\u00e9s \u00e0 cibler, vous pouvez utiliser des outils de recherche tels que <a aria-label=\"Google Keyword Planner (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/support.google.com\/google-ads\/answer\/6325025?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Planificateur de mots-cl\u00e9s Google<\/a>. Vous pouvez \u00e9galement envisager l'utilisation d'un plugin tel que <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a> pour faciliter l'optimisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AIOSEO analyse le contenu de vos articles et de vos pages afin d'\u00e9valuer leur \u2018 optimisation pour le r\u00e9f\u00e9rencement \u2019. Il vous propose \u00e9galement un aper\u00e7u de la fa\u00e7on dont le titre de votre page et la m\u00e9ta-description s'afficheront dans les pages de r\u00e9sultats des moteurs de recherche (SERP).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Run_a_Pay-Per-Click_PPC_Campaign\"><\/span>4. Lancer une campagne de paiement au clic (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En plus du trafic de recherche organique, vous pouvez renforcer votre strat\u00e9gie de marketing en ligne en lan\u00e7ant une campagne de marketing en ligne. <a rel=\"noreferrer noopener\" aria-label=\"Campagne PPC (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2018\/05\/3-paid-traffic-sources-to-consider-for-your-affiliate-website\/\" target=\"_blank\">Campagne PPC<\/a> en utilisant <a rel=\"noreferrer noopener\" aria-label=\"Google Ads (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/ads.google.com\/intl\/en_us\/getstarted\/\" target=\"_blank\">Annonces Google<\/a>. Cette m\u00e9thode consiste \u00e0 ench\u00e9rir sur les mots-cl\u00e9s pour lesquels vous souhaitez que vos annonces soient class\u00e9es dans les moteurs de recherche. Vous ne payez que si un utilisateur clique sur l'annonce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser ces annonces pour mener des campagnes cibl\u00e9es sur les m\u00e9dias sociaux et les associer \u00e0 vos efforts de r\u00e9f\u00e9rencement organique :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"799\" height=\"207\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad.png\" alt=\"Une annonce payante dans les r\u00e9sultats de recherche de Google.\" class=\"wp-image-4032\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad.png 799w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-300x78.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-768x199.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-524x136.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-156x40.png 156w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La publicit\u00e9 PPC peut \u00eatre tr\u00e8s concurrentielle, en particulier pour les termes de recherche g\u00e9n\u00e9raux. Il est important d'\u00e9laborer une strat\u00e9gie et de mener une analyse des mots-cl\u00e9s et de la concurrence afin de d\u00e9terminer les mots-cl\u00e9s \u00e0 cibler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Start_an_Affiliate_Marketing_Program\"><\/span>5. Lancer un programme de marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Marketing d&#039;affiliation (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2019\/07\/affiliate-marketing-vs-direct-advertising\/\" target=\"_blank\">Marketing d'affiliation<\/a> Il s'agit d'une strat\u00e9gie en ligne qui vous permet de g\u00e9n\u00e9rer des revenus suppl\u00e9mentaires, de promouvoir vos produits et d'augmenter le trafic sur votre site. Pour vous lancer, vous devrez mettre en place un programme visant \u00e0 attirer des influenceurs et d'autres partenaires potentiels (appel\u00e9s \u2018 affili\u00e9s \u2019) qui feront la promotion de votre marque en \u00e9change d'une commission sur les ventes ainsi g\u00e9n\u00e9r\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des principaux avantages des programmes d'affiliation est qu'ils sont faciles \u00e0 mettre en place. Si vous utilisez WordPress, vous pouvez vous lancer avec notre <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a> plugin :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png\" alt=\"Page d&#039;accueil Easy Affiliate\" class=\"wp-image-5527\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-300x124.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-768x317.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1536x634.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-344x142.png 344w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-654x270.png 654w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1216x502.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1832x757.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-156x64.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili.png 1879w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez choisi votre plan, vous pouvez t\u00e9l\u00e9charger l'Easy Affiliate <em>.zip<\/em> Enregistrez le fichier, t\u00e9l\u00e9chargez-le et installez-le sur votre site WordPress. Vous disposerez alors d'un tableau de bord de marketing d'affiliation enti\u00e8rement personnalis\u00e9, int\u00e9gr\u00e9 \u00e0 votre espace d'administration WordPress. Depuis cet espace, vous pourrez g\u00e9rer tous les aspects de votre programme. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Internet offre aux entreprises des possibilit\u00e9s infinies d'\u00e9largir leur audience et d'augmenter leur chiffre d'affaires. Si vous n'int\u00e9grez pas d\u00e9j\u00e0 des strat\u00e9gies de marketing en ligne dans votre plan d'affaires, vous risquez de passer \u00e0 c\u00f4t\u00e9 de clients potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous l'avons vu dans cet article, il existe cinq techniques cl\u00e9s de marketing en ligne que vous devriez essayer :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mettez en \u0153uvre le marketing de contenu pour attirer du trafic sur votre site.<\/li>\n\n\n\n<li>D\u00e9veloppez et engagez votre public par le biais des m\u00e9dias sociaux.<\/li>\n\n\n\n<li>Utilisez le r\u00e9f\u00e9rencement naturel (SEO) pour am\u00e9liorer le classement de votre site web.<\/li>\n\n\n\n<li>Lancer une campagne PPC.<\/li>\n\n\n\n<li>Lancer un programme de marketing d'affiliation avec <a rel=\"noreferrer noopener\" aria-label=\"Easy Affiliate (ouvre un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\">Affiliation facile<\/a>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur les techniques de marketing en ligne ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>As the digital landscape continues to evolve, the importance of online marketing is impossible to ignore. While outbound marketing efforts such as billboards and newspaper ads were once sufficient for spreading brand awareness, companies that fail to become well-versed in inbound marketing tactics now risk falling behind the competition. By adapting to the digital marketing [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":5819,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[324],"class_list":["post-4022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-marketing-techniques","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"In this digital age, it&#039;s important to keep up with online marketing strategies. 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