{"id":4022,"date":"2019-11-12T08:27:06","date_gmt":"2019-11-12T08:27:06","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4022"},"modified":"2023-03-04T00:19:08","modified_gmt":"2023-03-04T00:19:08","slug":"online-marketing-techniques","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/","title":{"rendered":"5 techniques de marketing en ligne que toute entreprise doit essayer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5633b344341\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5633b344341\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#How_the_Internet_Has_Transformed_Marketing\" >Comment Internet a transform\u00e9 le marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#5_Online_Marketing_Techniques_Every_Business_Should_Try\" >5 techniques de marketing en ligne que toute entreprise devrait essayer<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#1_Implement_Content_Marketing_to_Drive_Traffic_to_Your_Site\" >1. Mettre en \u0153uvre le marketing de contenu pour attirer le trafic vers votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#2_Grow_and_Engage_Your_Audience_Through_Social_Media\" >2. Accro\u00eetre et impliquer votre public par le biais des m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#3_Use_Search_Engine_Optimization_SEO_to_Boost_Your_Sites_Rankings\" >3. Use Search Engine Optimization (SEO) to Boost Your Site&#8217;s Rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#4_Run_a_Pay-Per-Click_PPC_Campaign\" >4. Lancer une campagne de paiement au clic (PPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#5_Start_an_Affiliate_Marketing_Program\" >5. Lancer un programme de marketing d'affiliation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Alors que le paysage num\u00e9rique continue d'\u00e9voluer, il est impossible d'ignorer l'importance du marketing en ligne. Alors que les efforts de marketing sortant, tels que les panneaux d'affichage et les annonces dans les journaux, \u00e9taient autrefois suffisants pour faire conna\u00eetre une marque, les entreprises qui ne ma\u00eetrisent pas les tactiques de marketing entrant risquent aujourd'hui de se laisser distancer par la concurrence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En s'adaptant \u00e0 l'environnement de marketing num\u00e9rique offert par l'internet, les entreprises peuvent \u00e9tendre leur port\u00e9e, cibler leurs clients et augmenter leurs ventes. L'utilisation de techniques de marketing en ligne vous permettra de rester en phase avec les autres acteurs de votre secteur, tout en am\u00e9liorant l'efficacit\u00e9 de votre strat\u00e9gie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll take a brief look at the history of how the internet transformed the way businesses are promoted. Then we\u2019ll introduce you to five online marketing techniques to try. Let&#8217;s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_Internet_Has_Transformed_Marketing\"><\/span>Comment Internet a transform\u00e9 le marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant l'av\u00e8nement de l'internet, les entreprises s'appuyaient principalement sur <a aria-label=\"le marketing &quot;sortant&quot; (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.weidert.com\/whole_brain_marketing_blog\/inbound-marketing-vs-outbound-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">\"le marketing \"sortant<\/a> Les m\u00e9thodes de marketing indirect, telles que les publicit\u00e9s \u00e0 la radio et \u00e0 la t\u00e9l\u00e9vision, les courriers imprim\u00e9s et le d\u00e9marchage t\u00e9l\u00e9phonique. Ces techniques ont tendance \u00e0 \u00eatre tr\u00e8s g\u00e9n\u00e9ralis\u00e9es, impersonnelles et orient\u00e9es vers de grands groupes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outbound marketing worked fine for a while, but it&#8217;s less effective now than it used to be. The problem with this method is that customers can easily dismiss it. Direct mail can be thrown out, many people can now skip TV ads, and telemarketing is often seen as a nuisance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The &#8217;90s brought in a new age of advertising, including search engines and <a href=\"https:\/\/www.link-assistant.com\/news\/google-page-rank-2019.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google PageRank (ouvre un nouvel onglet)\">Google PageRank<\/a>. These advancements ushered in a more meaningful way of communicating with consumers. Businesses started to shift toward &#8216;inbound&#8217; marketing \u2013 the practice of attracting and engaging leads who are already seeking you out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The internet and digital devices produce a plethora of data. This information offers insight into buyers&#8217; behaviors and preferences. As a result, businesses can leverage online marketing techniques to target better leads that are more likely to result in conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donner la priorit\u00e9 au marketing entrant est une question de qualit\u00e9 plut\u00f4t que de quantit\u00e9. Au lieu de gaspiller de l'argent et des ressources en cr\u00e9ant un contenu g\u00e9n\u00e9ralis\u00e9 pour des personnes qui ne trouveront peut-\u00eatre pas votre marque pertinente par rapport \u00e0 leurs d\u00e9sirs ou \u00e0 leurs besoins, vous pouvez capter des prospects qui sont d\u00e9j\u00e0 entr\u00e9s dans le pipeline marketing et les transformer en clients fid\u00e8les.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Online_Marketing_Techniques_Every_Business_Should_Try\"><\/span>5 techniques de marketing en ligne que toute entreprise devrait essayer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adopter une approche num\u00e9rique du marketing peut s'av\u00e9rer difficile pour certaines entreprises. Toutefois, pour tirer le meilleur parti de votre budget publicitaire et de vos efforts, il existe cinq techniques de marketing en ligne que vous pouvez essayer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Implement_Content_Marketing_to_Drive_Traffic_to_Your_Site\"><\/span>1. Mettre en \u0153uvre le marketing de contenu pour attirer le trafic vers votre site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing de contenu consiste \u00e0 partager des connaissances en ligne. Il comprend une vari\u00e9t\u00e9 de formats tels que les messages sur les m\u00e9dias sociaux, les vid\u00e9os et les blogs. Plut\u00f4t que d'\u00eatre purement promotionnel, le marketing de contenu est utilis\u00e9 pour fournir des informations utiles aux consommateurs afin de susciter leur int\u00e9r\u00eat pour un produit ou un service. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour g\u00e9n\u00e9rer <a rel=\"noreferrer noopener\" aria-label=\"un contenu de qualit\u00e9 (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2018\/04\/types-of-content-upgrades\/\" target=\"_blank\">un contenu de valeur<\/a> Afin de cr\u00e9er un contenu divertissant, informatif ou \u00e9ducatif, vous devez vous efforcer de cr\u00e9er un contenu qui g\u00e9n\u00e8re du trafic sur votre site. Vous pouvez ou non mentionner le nom de vos produits ou services, mais vos articles doivent contribuer \u00e0 asseoir votre cr\u00e9dibilit\u00e9 dans votre secteur d'activit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re new to content marketing, a simple place to start is by adding a blog to your website. Take <a rel=\"noreferrer noopener\" aria-label=\"HubSpot (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/blog.hubspot.com\/\" target=\"_blank\">HubSpot<\/a>par exemple. Ils publient un volume important d'articles utiles et bien format\u00e9s :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1127\" height=\"808\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog.png\" alt=\"Un article de blog de HubSpot.\" class=\"wp-image-4029\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog.png 1127w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-300x215.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-1024x734.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-768x551.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-198x142.png 198w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-377x270.png 377w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-954x684.png 954w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/hubspot-blog-156x112.png 156w\" sizes=\"(max-width: 1127px) 100vw, 1127px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Regularly publishing on your blog can help improve your site&#8217;s Search Engine Optimization (SEO). By posting consistently, you help keep the information on your site fresh and relevant. Plus, blog content can easily be shared on social media or used in email campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Grow_and_Engage_Your_Audience_Through_Social_Media\"><\/span>2. Accro\u00eetre et impliquer votre public par le biais des m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing des m\u00e9dias sociaux est un moyen de promouvoir votre marque, vos produits et vos services par le biais de canaux tels que Facebook, Instagram et Twitter. Il existe de nombreuses m\u00e9thodes pour tirer parti des m\u00e9dias sociaux afin de g\u00e9n\u00e9rer du trafic vers votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, de nombreuses personnes utilisent les m\u00e9dias sociaux comme source de nouvelles et d'informations. D'apr\u00e8s GlobalWebIndex, une personne passe en moyenne <a rel=\"noreferrer noopener\" aria-label=\"plus de deux heures par jour (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.globalwebindex.com\/hubfs\/Downloads\/Social-H2-2018-report.pdf\" target=\"_blank\">plus de deux heures par jour<\/a> sur les m\u00e9dias sociaux :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"994\" height=\"486\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart.png\" alt=\"Graphique du temps pass\u00e9 sur les m\u00e9dias sociaux par GlobalWebIndex.\" class=\"wp-image-4030\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart.png 994w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-300x147.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-768x376.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-290x142.png 290w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-552x270.png 552w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/social-media-chart-156x76.png 156w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"> C'est pourquoi une pr\u00e9sence sur ces plateformes peut vous aider \u00e0 accro\u00eetre la notori\u00e9t\u00e9 de votre marque. Pour ce faire, vous pouvez<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publier r\u00e9guli\u00e8rement des informations pertinentes et uniques pour votre public<\/li>\n\n\n\n<li>Diffusion d'annonces cibl\u00e9es dans le cadre de campagnes sociales<\/li>\n\n\n\n<li>Utiliser des hashtags, des images de haute qualit\u00e9 et des liens pertinents dans vos posts<\/li>\n\n\n\n<li>Suivre et interagir avec votre public ainsi qu'avec les influenceurs de votre secteur d'activit\u00e9<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pour faciliter l'int\u00e9gration des m\u00e9dias sociaux dans votre strat\u00e9gie de marketing en ligne, vous pouvez envisager les mesures suivantes <a rel=\"noreferrer noopener\" aria-label=\"ajouter des boutons de partage social (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2019\/05\/integrate-social-media-wordpress\/\" target=\"_blank\">ajouter des boutons de partage social<\/a> \u00e0 votre site web WordPress \u00e0 l'aide d'un plugin tel que <a rel=\"noreferrer noopener\" aria-label=\"Plugin WordPress par UltimatelySocial (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/wordpress.org\/plugins\/ultimate-social-media-icons\/\" target=\"_blank\">UltimatelySocial<\/a>. Cela permet aux visiteurs de votre site de faire le travail de promotion de votre marque via les r\u00e9seaux sociaux \u00e0 votre place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Search_Engine_Optimization_SEO_to_Boost_Your_Sites_Rankings\"><\/span>3. Use Search Engine Optimization (SEO) to Boost Your Site&#8217;s Rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'introduction de la <a rel=\"noreferrer noopener\" aria-label=\"SEO (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2017\/07\/search-engine-optimization-techniques\/\" target=\"_blank\">R\u00c9F\u00c9RENCEMENT<\/a> a eu l'un des impacts les plus importants sur les strat\u00e9gies de marketing. Par <a rel=\"noreferrer noopener\" aria-label=\"optimiser votre contenu avec des mots-cl\u00e9s (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2019\/09\/choose-effective-keywords\/\" target=\"_blank\">optimiser votre contenu avec des mots-cl\u00e9s<\/a>, you can improve your site&#8217;s rankings on Search Engine Results Pages (SERPs). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela permet de g\u00e9n\u00e9rer du trafic organique vers votre site \u00e0 partir d'utilisateurs qui recherchent des termes li\u00e9s \u00e0 vos produits et services. Les algorithmes de Google valorisent les contenus pertinents et utiles pour les consommateurs. Il est donc essentiel de trouver des moyens de faire ressortir votre site web \u00e0 cet \u00e9gard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour d\u00e9terminer les mots-cl\u00e9s \u00e0 cibler, vous pouvez utiliser des outils de recherche tels que <a aria-label=\"Google Keyword Planner (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/support.google.com\/google-ads\/answer\/6325025?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Planificateur de mots-cl\u00e9s Google<\/a>. Vous pouvez \u00e9galement envisager l'utilisation d'un plugin tel que <a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">AIOSEO<\/a> pour faciliter l'optimisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AIOSEO analyzes the content on your posts and pages to assess its &#8216;SEO-friendliness&#8217;. It also provides you with a snippet preview of how your page title and meta description will appear on SERPs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Run_a_Pay-Per-Click_PPC_Campaign\"><\/span>4. Lancer une campagne de paiement au clic (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En plus du trafic de recherche organique, vous pouvez renforcer votre strat\u00e9gie de marketing en ligne en lan\u00e7ant une campagne de marketing en ligne. <a rel=\"noreferrer noopener\" aria-label=\"Campagne PPC (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2018\/05\/3-paid-traffic-sources-to-consider-for-your-affiliate-website\/\" target=\"_blank\">Campagne PPC<\/a> en utilisant <a rel=\"noreferrer noopener\" aria-label=\"Google Ads (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/ads.google.com\/intl\/en_us\/getstarted\/\" target=\"_blank\">Annonces Google<\/a>. Cette m\u00e9thode consiste \u00e0 ench\u00e9rir sur les mots-cl\u00e9s pour lesquels vous souhaitez que vos annonces soient class\u00e9es dans les moteurs de recherche. Vous ne payez que si un utilisateur clique sur l'annonce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser ces annonces pour mener des campagnes cibl\u00e9es sur les m\u00e9dias sociaux et les associer \u00e0 vos efforts de r\u00e9f\u00e9rencement organique :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"799\" height=\"207\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad.png\" alt=\"Une annonce payante dans les r\u00e9sultats de recherche de Google.\" class=\"wp-image-4032\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad.png 799w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-300x78.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-768x199.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-524x136.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/ppc-ad-156x40.png 156w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">PPC advertising can be quite competitive, especially for broad search terms. It&#8217;s important to develop a strategy and conduct keyword and competitor analysis to determine which keywords to target.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Start_an_Affiliate_Marketing_Program\"><\/span>5. Lancer un programme de marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Marketing d&#039;affiliation (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2019\/07\/affiliate-marketing-vs-direct-advertising\/\" target=\"_blank\">Marketing d'affiliation<\/a> is an online strategy you can use to generate additional revenue, promote your products, and drive site traffic. To get started, you&#8217;ll want to set up a program to attract influencers and other potential partners (called &#8216;affiliates&#8217;) who will promote your brand in exchange for a commission on any resulting sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best things about affiliate marketing programs is that they&#8217;re easy to set up. If you&#8217;re a WordPress user, you can get started with our <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a> plugin :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"423\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png\" alt=\"Page d&#039;accueil Easy Affiliate\" class=\"wp-image-5527\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1024x423.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-300x124.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-768x317.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1536x634.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-344x142.png 344w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-654x270.png 654w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1216x502.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-1832x757.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili-156x64.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/WordPress-Affili.png 1879w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez choisi votre plan, vous pouvez t\u00e9l\u00e9charger l'Easy Affiliate <em>.zip<\/em> file and upload and install it on your WordPress site. Then you&#8217;ll have a fully-personalized affiliate marketing dashboard that integrates with your WordPress admin area. From there, you can manage all aspects of your program. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The internet offers endless opportunities for businesses to grow their audiences and sales. If you aren&#8217;t already incorporating online marketing strategies into your business plan, you could be missing out on potential customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous l'avons vu dans cet article, il existe cinq techniques cl\u00e9s de marketing en ligne que vous devriez essayer :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Mettez en \u0153uvre le marketing de contenu pour attirer du trafic sur votre site.<\/li>\n\n\n\n<li>D\u00e9veloppez et engagez votre public par le biais des m\u00e9dias sociaux.<\/li>\n\n\n\n<li>Use SEO to boost your website&#8217;s rankings.<\/li>\n\n\n\n<li>Lancer une campagne PPC.<\/li>\n\n\n\n<li>Lancer un programme de marketing d'affiliation avec <a rel=\"noreferrer noopener\" aria-label=\"Easy Affiliate (ouvre un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\">Affiliation facile<\/a>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur les techniques de marketing en ligne ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>As the digital landscape continues to evolve, the importance of online marketing is impossible to ignore. While outbound marketing efforts such as billboards and newspaper ads were once sufficient for spreading brand awareness, companies that fail to become well-versed in inbound marketing tactics now risk falling behind the competition. By adapting to the digital marketing [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":5819,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[324],"class_list":["post-4022","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-marketing-techniques","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"In this digital age, it&#039;s important to keep up with online marketing strategies. 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Voici cinq techniques que toutes les entreprises devraient essayer !","keywords":[{"label":"online marketing","value":"online marketing"},{"label":"affiliate marketing techniques ","value":"affiliate marketing techniques "},{"label":"online marketing tips ","value":"online marketing tips "},{"label":"online marketing techniques ","value":"online marketing techniques "}],"keyphrases":{"focus":{"keyphrase":"Online Marketing Techniques","score":59,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":3,"maxScore":9,"error":1},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-05-28 16:40:47","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-01-06 18:51:08","updated":"2026-05-28 16:40:47"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t5 Online Marketing Techniques Every Business Needs to Try\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/fr"},{"label":"Business","link":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/business\/"},{"label":"5 Online Marketing Techniques Every Business Needs to Try","link":"https:\/\/easyaffiliate.com\/fr\/blog\/online-marketing-techniques\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts\/4022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/comments?post=4022"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts\/4022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/media\/5819"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/media?parent=4022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/categories?post=4022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/tags?post=4022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}