{"id":4302,"date":"2020-03-31T10:00:00","date_gmt":"2020-03-31T10:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4302"},"modified":"2021-06-15T18:47:35","modified_gmt":"2021-06-15T18:47:35","slug":"micro-influencers","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/micro-influencers\/","title":{"rendered":"3 fa\u00e7ons dont les micro-influenceurs peuvent profiter \u00e0 votre entreprise"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53937c0eb40\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53937c0eb40\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/micro-influencers\/#An_Introduction_to_Micro-Influencers\" >Introduction aux micro-influenceurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/micro-influencers\/#3_Ways_Micro-Influencers_Can_Benefit_You\" >3 fa\u00e7ons dont les micro-influenceurs peuvent vous \u00eatre utiles<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/micro-influencers\/#1_Working_With_Micro-Influencers_Can_Be_Cost_Effective\" >1. Travailler avec des micro-influenceurs peut \u00eatre rentable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/micro-influencers\/#2_You_Can_Tap_Into_Niche_Audiences\" >2. Vous pouvez acc\u00e9der \u00e0 des publics de niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/micro-influencers\/#3_Micro-Influencers_May_Encourage_Higher_Engagement_Rates\" >3. Les micro-influenceurs peuvent favoriser des taux d'engagement plus \u00e9lev\u00e9s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/micro-influencers\/#How_to_Recruit_Micro-Influencers_for_Your_Affiliate_Marketing_Program\" >Comment recruter des micro-influenceurs pour votre programme de marketing d'affiliation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/micro-influencers\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">En mati\u00e8re de marketing d'affiliation, on est souvent tent\u00e9 de se concentrer exclusivement sur le recrutement de cr\u00e9ateurs de contenu disposant d'une large audience. Cependant, ces influenceurs peuvent co\u00fbter cher, et la concurrence pour s'assurer leurs services ne cesse de s'intensifier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi vous pouvez envisager de vous tourner vers les micro-influenceurs. Ces affili\u00e9s de petite taille ont une audience suffisamment importante pour offrir d'excellentes opportunit\u00e9s de marketing, mais ils sont moins susceptibles d'attendre des commissions importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous expliquer ce qu\u2019est un micro-influenceur. Nous aborderons ensuite certains des avantages d\u2019une collaboration avec eux et la mani\u00e8re dont vous pouvez les recruter. C\u2019est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Micro-Influencers\"><\/span>Introduction aux micro-influenceurs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme vous le savez peut-\u00eatre d\u00e9j\u00e0, un influenceur est une personne qui compte un grand nombre d'abonn\u00e9s sur les r\u00e9seaux sociaux et qui utilise son influence pour promouvoir les produits de certaines marques. Il s'agit d'un type d'affili\u00e9 que vous pourriez recruter pour <a aria-label=\"votre programme (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2017\/04\/create-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">votre programme<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.cmswire.com\/digital-marketing\/social-media-influencers-mega-macro-micro-or-nano\/\" target=\"_blank\">Micro-influenceurs<\/a> ont entre 1 000 et 100 000 followers, alors que les macro-influenceurs ont des audiences qui se chiffrent en millions :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-1024x672.jpg\" alt=\"Page de m\u00e9dias sociaux d&#039;un micro-influenceur.\" class=\"wp-image-4303\" width=\"768\" height=\"504\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-1024x672.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-300x197.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-768x504.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-216x142.jpg 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-411x270.jpg 411w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-1042x684.jpg 1042w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example-156x102.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Micro-Influencer-Example.jpg 1328w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, m\u00eame un nombre relativement faible de followers peut \u00eatre utilis\u00e9 pour promouvoir votre marque. Ces comptes offrent des avantages uniques par rapport \u00e0 la collaboration avec des influenceurs de grande envergure. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En fait, la popularit\u00e9 des micro-influenceurs ne cesse de cro\u00eetre. M\u00eame de grands noms comme <a href=\"https:\/\/www.cmswire.com\/content-strategy\/micro-influencer-marketing-5-enterprise-tech-companies-getting-it-done\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Adobe<\/a> ont travaill\u00e9 sur des campagnes avec ce type d'affili\u00e9s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des avantages de travailler avec des micro-influenceurs est qu'ils ont g\u00e9n\u00e9ralement un public tr\u00e8s sp\u00e9cialis\u00e9. Souvent, ils se sp\u00e9cialisent dans des sujets tels que l'\u00e9ducation des enfants, les jeux ou la mode. Ils ont donc \u00e9tabli leur cr\u00e9dibilit\u00e9 aupr\u00e8s de leurs fans en tant qu'experts dans leurs domaines de sp\u00e9cialisation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_Micro-Influencers_Can_Benefit_You\"><\/span>3 fa\u00e7ons dont les micro-influenceurs peuvent vous \u00eatre utiles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S'ils ne sont pas aussi nombreux que d'autres affili\u00e9s potentiels, les micro-influenceurs ont des qualit\u00e9s qui leur sont propres. Voici trois fa\u00e7ons dont la collaboration avec eux peut donner un coup de pouce \u00e0 votre marque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Working_With_Micro-Influencers_Can_Be_Cost_Effective\"><\/span>1. Travailler avec des micro-influenceurs peut \u00eatre rentable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Travailler avec des influenceurs implique de leur verser des commissions pour la promotion de vos produits. Bien que cela soit juste et g\u00e9n\u00e9ralement une strat\u00e9gie abordable pour de nombreuses marques, il s'agit toujours d'une d\u00e9pense que vous devez prendre en compte dans votre budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les co\u00fbts de la collaboration avec les influenceurs peuvent \u00eatre d\u00e9termin\u00e9s par un certain nombre de facteurs, notamment le nombre de followers ou le nombre moyen de vues sur les sites Internet de l'entreprise. <a href=\"https:\/\/easyaffiliate.com\/fr\/2018\/08\/youtube-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"les plateformes vid\u00e9o telles que YouTube (s&#039;ouvre dans un nouvel onglet)\">les plateformes vid\u00e9o telles que YouTube<\/a>. Souvent, plus ces chiffres sont \u00e9lev\u00e9s, plus vous pouvez vous attendre \u00e0 payer pour un avenant.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 que les micro-influenceurs entrent en jeu.  Sans d\u00e9penses importantes de votre part, ils peuvent <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/buffer.com\/resources\/influencer-marketing-cost\" target=\"_blank\" rel=\"noreferrer noopener\">maximiser les campagnes<\/a> pour votre programme d'affiliation. Cela peut repr\u00e9senter des \u00e9conomies significatives pour vous et offrir un excellent retour sur investissement (ROI).&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_You_Can_Tap_Into_Niche_Audiences\"><\/span>2. Vous pouvez acc\u00e9der \u00e0 des publics de niche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons bri\u00e8vement \u00e9voqu\u00e9 le fait que les micro-influenceurs ciblent g\u00e9n\u00e9ralement des publics de niche. Cela signifie qu\u2019ils constituent un canal direct vers des prospects de qualit\u00e9, susceptibles d\u2019\u00eatre int\u00e9ress\u00e9s par vos produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si les macro-influenceurs peuvent mettre votre nom en avant aupr\u00e8s d'un grand nombre de personnes, il y a de fortes chances que seul un pourcentage de leurs followers soit r\u00e9ellement int\u00e9ress\u00e9 par vos produits. Travailler avec des partenaires \u00e0 plus petite \u00e9chelle dont le public est d\u00e9j\u00e0 int\u00e9ress\u00e9 par votre niche peut parfois entra\u00eener davantage de conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En travaillant avec des micro-influenceurs de votre secteur, vous pouvez tirer parti de leur cr\u00e9dibilit\u00e9 existante pour votre marque. Cependant, cela n\u00e9cessite que vous soyez intentionnel et attentif lorsque vous travaillez avec des micro-influenceurs. <a rel=\"noreferrer noopener\" aria-label=\"la recherche d&#039;affili\u00e9s pour votre programme (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/easyaffiliate.com\/fr\/2018\/07\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\">la recherche d'affili\u00e9s pour votre programme<\/a>. Par exemple, si votre marque vend des outils de gestion des options d'achat d'actions, une blogueuse beaut\u00e9 n'est peut-\u00eatre pas la mieux plac\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Micro-Influencers_May_Encourage_Higher_Engagement_Rates\"><\/span>3. Les micro-influenceurs peuvent favoriser des taux d'engagement plus \u00e9lev\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au fil des ans, la publicit\u00e9 a d\u00fb changer radicalement. Chaque g\u00e9n\u00e9ration est diff\u00e9rente, et ni les Millennials ni les membres de la g\u00e9n\u00e9ration Z ne r\u00e9agissent bien aux m\u00e9thodes traditionnelles de marketing par diffusion. Au lieu de cela, ils semblent <a href=\"https:\/\/www.socialmediatoday.com\/news\/survey-finds-consumers-crave-authenticity-and-user-generated-content-deli\/511360\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">ont soif d'authenticit\u00e9<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les micro-influenceurs apportent souvent cet \u00e9l\u00e9ment. Le niveau d'engagement ou d'interaction sur leurs comptes constitue un indicateur fiable du succ\u00e8s potentiel d'un partenaire dans ce domaine. Cela signifie des commentaires de qualit\u00e9, en plus des \u00ab j'aime \u00bb et des partages habituels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela peut sembler contre-intuitif, mais <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.scrunch.com\/blog\/why-engagement-means-more-than-numbers\" target=\"_blank\" rel=\"noreferrer noopener\">grands comptes<\/a> Les micro-influenceurs n'obtiennent souvent pas le m\u00eame engagement significatif que les plus petits. Que ce soit parce que les gens se sentent plus proches des cr\u00e9ateurs ayant moins de followers ou parce qu'ils semblent plus authentiques, les micro-influenceurs peuvent en fin de compte g\u00e9n\u00e9rer plus de conversions que les macro-influenceurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette optique, essayez de ne pas vous laisser influencer par la seule taille de l'audience lorsque vous recrutez des affili\u00e9s. Apr\u00e8s tout, c'est <a href=\"https:\/\/www.scrunch.com\/blog\/why-engagement-means-more-than-numbers\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">facile d'acheter des milliers de followers<\/a>Il est plus difficile de susciter des r\u00e9ponses authentiques. Pour s'assurer qu'un influenceur a r\u00e9ellement de l'influence sur ses spectateurs, pensez \u00e0 consulter sa section de commentaires pour voir si de vraies personnes r\u00e9pondent r\u00e9guli\u00e8rement \u00e0 son contenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Recruit_Micro-Influencers_for_Your_Affiliate_Marketing_Program\"><\/span>Comment recruter des micro-influenceurs pour votre programme de marketing d'affiliation ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La recherche de micro-influenceurs est assez similaire \u00e0 la recherche d'affili\u00e9s ayant un plus grand nombre d'adeptes. Vous pouvez notamment rechercher des hashtags sur les plateformes de m\u00e9dias sociaux telles que Twitter et Instagram, et utiliser \u00e9galement Google. Ce sont d'excellents points de d\u00e9part pour trouver des partenaires potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 titre de mesure suppl\u00e9mentaire, vous pouvez \u00e9galement essayer d'utiliser un outil de recherche d'influenceurs, tel que <a href=\"https:\/\/www.upfluence.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">Upfluence<\/a>. Il est gratuit et facile \u00e0 utiliser :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1024x473.jpg\" alt=\"La page d&#039;accueil de l&#039;outil de recherche d&#039;influenceurs Upfluence.\" class=\"wp-image-4304\" width=\"768\" height=\"355\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1024x473.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-300x139.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-768x355.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1536x710.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-307x142.jpg 307w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-584x270.jpg 584w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-1216x562.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1-156x72.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide1.jpg 1725w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, cliquez sur l'ic\u00f4ne <em>Commencer<\/em> bouton. Une fen\u00eatre contextuelle appara\u00eet et vous devez fournir des informations pertinentes qu'Upfluence utilisera pour trouver des candidats pertinents :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2.jpg\" alt=\"Le formulaire de soumission utilis\u00e9 par Upfluence.\" class=\"wp-image-4305\" width=\"750\" height=\"639\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2.jpg 1000w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-300x256.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-768x654.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-14x12.jpg 14w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-167x142.jpg 167w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-317x270.jpg 317w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-803x684.jpg 803w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/01\/Upfluence-Walkthrough-Guide2-156x133.jpg 156w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avant tout, indiquez le type de votre entreprise, votre secteur d'activit\u00e9 et le type de services que vous recherchez. Une fois la configuration de votre compte termin\u00e9e, vous pourrez effectuer des recherches dans la base de donn\u00e9es d'influenceurs d'Upfluence \u00e0 l'aide de filtres avanc\u00e9s, notamment la taille de la communaut\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien entendu, trouver les bons micro-influenceurs n'est que la premi\u00e8re \u00e9tape. Il vous faudra encore offrir <a href=\"https:\/\/easyaffiliate.com\/fr\/2018\/08\/how-to-attract-super-affiliates-to-your-program-in-3-ways\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\">une r\u00e9mun\u00e9ration attrayante<\/a> pour cr\u00e9er des partenariats viables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez d\u00e9finir des niveaux et des taux de commission par l'interm\u00e9diaire de notre site Web. <a href=\"https:\/\/easyaffiliate.com\/fr\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a> plugin. Une fois que vous l'avez install\u00e9 et activ\u00e9, il vous suffit de rechercher le menu \u00ab Easy Affiliate \u00bb dans le menu de gauche de votre tableau de bord.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allez ensuite dans Param\u00e8tres &gt; Commissions et cr\u00e9ez vos taux de commission. Si vous souhaitez plusieurs niveaux, vous pouvez les ajouter en cliquant sur le bouton Ajouter un niveau. Ensuite, avant de quitter le site, cliquez sur Mettre \u00e0 jour les options pour enregistrer vos nouveaux taux :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"791\" height=\"657\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png\" alt=\"Niveaux de commission faciles pour les affili\u00e9s\" class=\"wp-image-5537\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png 791w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-300x249.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-768x638.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-171x142.png 171w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-325x270.png 325w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-156x130.png 156w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez collaborer avec des macro-influenceurs et des micro-influenceurs, cela peut \u00eatre un moyen simple de d\u00e9finir diff\u00e9rents niveaux de commission en fonction du nombre d'abonn\u00e9s de vos partenaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les micro-influenceurs peuvent \u00eatre utiles \u00e0 votre programme de marketing d'affiliation \u00e0 bien des \u00e9gards. Ils repr\u00e9sentent une partie croissante d'Internet qui peut dynamiser votre pr\u00e9sence sur les m\u00e9dias sociaux. Que vous souhaitiez plus de clics, une audience plus large ou un plus grand engagement, travailler avec ces cr\u00e9ateurs de petite taille peut \u00eatre dans votre int\u00e9r\u00eat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons abord\u00e9 trois fa\u00e7ons dont les micro-influenceurs peuvent profiter \u00e0 votre programme d'affiliation :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Travailler avec des micro-influenceurs peut \u00eatre rentable.<\/li><li>Vous pouvez vous adresser \u00e0 des publics de niche.<\/li><li>Les micro-influenceurs peuvent favoriser des taux d'engagement plus \u00e9lev\u00e9s.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la collaboration avec les micro-influenceurs dans le cadre de votre programme de marketing d'affiliation ? 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These small-scale affiliates have significant enough followings to provide excellent [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":4413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132,314],"tags":[71,79,56,113,61,130],"class_list":["post-4302","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-tutorials","tag-affiliate-program","tag-affiliate-website","tag-affiliates","tag-influencer-marketing","tag-social-media","tag-social-media-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"While affiliates with large followings can certainly be ab asset to your brand, micro-influencers are valuable, too. 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