{"id":4385,"date":"2020-04-14T13:02:00","date_gmt":"2020-04-14T13:02:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4385"},"modified":"2022-04-29T16:43:29","modified_gmt":"2022-04-29T16:43:29","slug":"ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/","title":{"rendered":"3 fa\u00e7ons dont votre programme d'affiliation peut utiliser les m\u00e9dias sociaux pour attirer de nouvelles recrues"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53bdcb44599\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53bdcb44599\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#Why_Social_Media_Matters_for_Affiliate_Program_Recruitment\" >Pourquoi les m\u00e9dias sociaux sont-ils importants pour le recrutement des programmes d'affiliation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#3_Ways_Your_Affiliate_Program_Can_Use_Social_Media_for_Recruitment\" >3 fa\u00e7ons pour votre programme d'affiliation d'utiliser les m\u00e9dias sociaux pour le recrutement<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#1_Utilize_Hashtags_for_Exposure\" >1. Utiliser les hashtags pour se faire conna\u00eetre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#2_Interact_with_Followers_to_Boost_Engagement\" >2. Interagir avec les suiveurs pour stimuler l'engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#3_Stay_Active_to_Build_Connections\" >3. Rester actif pour cr\u00e9er des liens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Any thriving affiliate program will need to attract new recruits. Without them, your marketing strategy may not pan out as well as you had planned. Without new partners, expanding your brand&#8217;s reach can be a challenge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 que les m\u00e9dias sociaux peuvent avoir un impact puissant. Non seulement ils disposent d'une vaste base d'utilisateurs et donc d'un r\u00e9servoir apparemment in\u00e9puisable de recrues potentielles, mais ils constituent \u00e9galement un excellent moyen de rehausser le profil g\u00e9n\u00e9ral de votre programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons expliquer pourquoi les m\u00e9dias sociaux sont importants pour le recrutement dans les programmes d'affiliation. Nous discuterons ensuite de trois fa\u00e7ons de commencer \u00e0 les utiliser. C'est parti !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00cates-vous pr\u00eat \u00e0 lancer votre propre programme d'affiliation ? <a href=\"https:\/\/easyaffiliate.com\/fr\/plans\/\">Essayez Easy Affiliate d\u00e8s aujourd'hui !<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Social_Media_Matters_for_Affiliate_Program_Recruitment\"><\/span>Pourquoi les m\u00e9dias sociaux sont-ils importants pour le recrutement des programmes d'affiliation ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, sur l'internet, les m\u00e9dias sociaux r\u00e8gnent en ma\u00eetres. Nombre de ces plateformes peuvent se targuer d'avoir des bases d'utilisateurs importantes, actives et engag\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2019, il y a eu quelques <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.oberlo.co.uk\/blog\/social-media-marketing-statistics\" target=\"_blank\">3,5 milliards d'utilisateurs sur les m\u00e9dias sociaux<\/a>En effet, 90,4 % des mill\u00e9niaux l'utilisent chaque jour. Il s'agit d'une audience consid\u00e9rable et d'un r\u00e9servoir que les programmes d'affiliation pourraient exploiter \u00e0 des fins de marketing et de recrutement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a marketer, you&#8217;re likely already aware of the practical benefits that come with a <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/fr\/2017\/07\/social-media-affiliate-business\/\" target=\"_blank\">pr\u00e9sence dans les m\u00e9dias sociaux<\/a>, such as increased traffic and click-throughs. Beyond that, you can also use it to enhance your credibility and raise your brand&#8217;s profile.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, il existe des raisons sp\u00e9cifiques d'utiliser les m\u00e9dias sociaux pour le recrutement d'affili\u00e9s. En effet, ils peuvent vous permettre d'acc\u00e9der \u00e0 un public nouveau et plus large. En outre, vous pourrez peut-\u00eatre trouver des recrues qui poss\u00e8dent d\u00e9j\u00e0 un grand nombre des comp\u00e9tences que vous recherchez chez un influenceur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_Your_Affiliate_Program_Can_Use_Social_Media_for_Recruitment\"><\/span>3 fa\u00e7ons pour votre programme d'affiliation d'utiliser les m\u00e9dias sociaux pour le recrutement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sachant que les m\u00e9dias sociaux peuvent \u00eatre un excellent outil pour trouver de nouvelles recrues et sachant que les m\u00e9dias sociaux peuvent \u00eatre un excellent outil pour trouver de nouvelles recrues. <em>comment <\/em>utiliser les m\u00e9dias sociaux pour ce processus sont deux choses distinctes. Examinons trois fa\u00e7ons d'utiliser les m\u00e9dias sociaux pour trouver de nouveaux affili\u00e9s !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Utilize_Hashtags_for_Exposure\"><\/span>1. Utiliser les hashtags pour se faire conna\u00eetre<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avec autant d'utilisateurs sur les m\u00e9dias sociaux, il peut sembler impossible de se d\u00e9marquer. Heureusement, les hashtags sont un moyen d'y rem\u00e9dier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.agencycentral.co.uk\/recruitment-spotlight\/how-to-get-the-most-out-of-recruitment-hashtags\/\" target=\"_blank\">Les hashtags sont une technique courante<\/a> used across multiple social media platforms to categorize and promote posts and increase exposure. They&#8217;re also an effective technique to stamp your identity on your creative process, whether in a tweet or an Instagram post:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1.jpg\" alt=\"Un post Instagram dans lequel une entreprise de chaussures utilise plusieurs hashtags de recrutement.\" class=\"wp-image-4387\" width=\"760\" height=\"560\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1.jpg 1013w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-300x221.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-768x566.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-16x12.jpg 16w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-193x142.jpg 193w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-366x270.jpg 366w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-928x684.jpg 928w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/recruiting-hashtag-instagram-1-156x115.jpg 156w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Best of all, there are often specific hashtags you can leverage for recruitment. Of course, you&#8217;ll likely have to do your research to identify which ones are relevant to you and your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first glance, you may find that generic hashtags like #recruiting and #hiring are too competitive for you to gain traction; however, it isn&#8217;t likely to hurt your chances of increasing engagement if you include them alongside other more specific hashtags.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re unsure which hashtags to utilize, don&#8217;t fret. There are free tools such as <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/ritetag.com\/\" target=\"_blank\">RiteTag<\/a> et <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/hashtagify.me\/\" target=\"_blank\">Hashtagify<\/a> qui peuvent guider vos choix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces outils vous permettent de saisir des d\u00e9tails sp\u00e9cifiques, tels qu'un hashtag potentiel. Ils analysent ensuite les param\u00e8tres associ\u00e9s et proposent des alternatives similaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 ces informations, vous pouvez essayer d'optimiser vos messages pour une efficacit\u00e9 maximale. En fin de compte, plus vous touchez de personnes, plus vous avez de chances de trouver de nouvelles recrues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Interact_with_Followers_to_Boost_Engagement\"><\/span>2. Interagir avec les suiveurs pour stimuler l'engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No matter the quality of your social media accounts, it&#8217;s still important to be accessible. If your followers don&#8217;t feel listened to, they may still be unconvinced that joining your program could benefit them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why it&#8217;s important to go into social media with <a rel=\"noreferrer noopener\" aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.threegirlsmedia.com\/2019\/07\/29\/social-media-engagement-is-vital-to-your-brand-so-make-time\/\" target=\"_blank\">deux strat\u00e9gies d'engagement sp\u00e9cifiques<\/a>Les deux types de recrutement sont : r\u00e9actifs et proactifs. Les deux ont leurs avantages et chacun peut am\u00e9liorer vos profils et vos niveaux de recrutement \u00e0 court et \u00e0 long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne l'engagement r\u00e9actif, pensez \u00e0 r\u00e9pondre aux messages ou aux commentaires sur vos articles. Ces interactions peuvent aider les gens \u00e0 se sentir valoris\u00e9s, ce qui peut les amener \u00e0 conclure qu'ils seraient \u00e9galement appr\u00e9ci\u00e9s dans le cadre de votre programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne l'engagement proactif, l'objectif est de prendre l'initiative et de placer la balle dans son propre camp. Par exemple, vous pouvez rechercher sur les plateformes de m\u00e9dias sociaux des personnes faisant r\u00e9f\u00e9rence au marketing d'affiliation ou cherchant \u00e0 devenir affili\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can then directly answer them, lending authority to your brand while showing genuine interest in their services as influencers. Or you could utilize features such as Twitter&#8217;s poll functionality to draw engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cr\u00e9ant des opportunit\u00e9s d'engagement, votre programme d'affiliation peut se d\u00e9marquer et cr\u00e9er un buzz aux yeux des partenaires potentiels. Apr\u00e8s tout, il se peut qu'ils ne comprennent pas tout \u00e0 fait ce qu'implique le marketing d'affiliation. Votre programme peut intervenir et fournir des r\u00e9ponses, voire inciter les partenaires potentiels \u00e0 promouvoir votre marque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Stay_Active_to_Build_Connections\"><\/span>3. Rester actif pour cr\u00e9er des liens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Successful social media accounts thrive on connections. As we&#8217;ve discussed, connections can be fostered through hashtags and interactions with followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if you&#8217;re not active, then you may still lose out on engagement and exposure. If <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/louisem.com\/144557\/often-post-social-media\" target=\"_blank\">you aren&#8217;t posting consistently<\/a>vous risquez de compromettre vos propres efforts de recrutement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leaving sizeable gaps between posts could prevent you from making it to the top of followers&#8217; feeds. However, a successful schedule is all about balance. You want to be active enough that people don&#8217;t forget about you, but not so active so that you start to overwhelm or annoy them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque plateforme de m\u00e9dias sociaux peut exiger un niveau d'engagement diff\u00e9rent. Par exemple, vous devrez peut-\u00eatre publier plusieurs fois par jour sur Twitter pour augmenter vos chances d'\u00eatre vu par vos abonn\u00e9s, mais vous pourrez vous contenter de mises \u00e0 jour hebdomadaires sur Facebook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, quantity shouldn&#8217;t come at the expense of quality, so it&#8217;s important that your contributions are crafted well and relevant to your targeted audience. If you&#8217;re concerned that posting regularly could be time-consuming for you, don&#8217;t worry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/influencermarketinghub.com\/social-media-posting-scheduling-tools\/\" target=\"_blank\">de nombreux outils<\/a> qui peuvent aider, et certains d'entre eux, comme les <a aria-label=\" (s&#039;ouvre dans un nouvel onglet)\" rel=\"noreferrer noopener\" href=\"https:\/\/tweetdeck.twitter.com\/\" target=\"_blank\">TweetDeck<\/a>sont gratuits. Ils vous permettent de programmer vos publications longtemps \u00e0 l'avance. Vous pouvez ainsi vous assurer que vous restez actif et que vous publiez aux heures que vous consid\u00e9rez comme optimales, sans que cela ne nuise \u00e0 vos autres priorit\u00e9s.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que programme d'affiliation, vous savez peut-\u00eatre d\u00e9j\u00e0 que les m\u00e9dias sociaux peuvent \u00eatre une excellente plateforme pour stimuler les ventes et les clics. Avec un peu d'effort, ils peuvent \u00e9galement devenir une source de nouveaux affili\u00e9s comp\u00e9tents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons examin\u00e9 certaines techniques que vous pouvez appliquer pour transformer votre pr\u00e9sence sur les m\u00e9dias sociaux en un p\u00f4le de recrutement :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Utiliser les hashtags pour maximiser vos profils de m\u00e9dias sociaux.<\/li><li>Interagir avec les personnes qui vous suivent pour augmenter votre niveau d'engagement.<\/li><li>Rester actif pour entretenir des liens solides avec les personnes qui vous suivent.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur l'utilisation des m\u00e9dias sociaux pour le recrutement d'affili\u00e9s ? Dites-le nous dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Any thriving affiliate program will need to attract new recruits. Without them, your marketing strategy may not pan out as well as you had planned. Without new partners, expanding your brand&#8217;s reach can be a challenge. That\u2019s where social media can have a powerful impact. Not only does it boast a huge user base and [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[132,413,314],"tags":[130],"class_list":["post-4385","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-lists","category-tutorials","tag-social-media-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Any affiliate program may struggle to find recruits from time to time. 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