{"id":4616,"date":"2020-06-09T15:50:49","date_gmt":"2020-06-09T15:50:49","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4616"},"modified":"2021-06-15T18:52:50","modified_gmt":"2021-06-15T18:52:50","slug":"10-ways-to-prepare-affiliates-for-online-promotions","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/10-ways-to-prepare-affiliates-for-online-promotions\/","title":{"rendered":"10 fa\u00e7ons de pr\u00e9parer les affili\u00e9s aux promotions en ligne"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53c89d62e91\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53c89d62e91\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/10-ways-to-prepare-affiliates-for-online-promotions\/#Make_Sure_Your_Affiliates_Have_All_The_Details\" >Assurez-vous que vos affili\u00e9s disposent de tous les d\u00e9tails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/10-ways-to-prepare-affiliates-for-online-promotions\/#Remind_Affiliates_of_Your_Brand\" >Rappelez votre marque \u00e0 vos affili\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/10-ways-to-prepare-affiliates-for-online-promotions\/#Give_Affiliates_Useable_Ideas\" >Donner aux affili\u00e9s des id\u00e9es utiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/10-ways-to-prepare-affiliates-for-online-promotions\/#Give_Affiliates_Swipe_Copy\" >Offrir aux affili\u00e9s une copie de la page d'accueil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/10-ways-to-prepare-affiliates-for-online-promotions\/#Make_Good_Use_of_Time\" >Faire bon usage du temps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/10-ways-to-prepare-affiliates-for-online-promotions\/#Open_the_Lines_of_Communication\" >Ouvrir les lignes de communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/10-ways-to-prepare-affiliates-for-online-promotions\/#Offer_Incentives\" >Proposer des incitations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/10-ways-to-prepare-affiliates-for-online-promotions\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Dans votre activit\u00e9 en ligne, vous passez beaucoup de temps \u00e0 \u00e9laborer des plans pour vos ventes ou campagnes \u00e0 venir. Par cons\u00e9quent, lorsque vous impliquez vos affili\u00e9s, la derni\u00e8re chose que vous souhaitez, c'est qu'ils diffusent des informations erron\u00e9es ou hors marque sur vos promotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une mauvaise repr\u00e9sentation de vos affili\u00e9s peut non seulement nuire aux ventes, mais aussi amener les clients potentiels \u00e0 perdre confiance en vous et m\u00eame nuire \u00e0 vos relations avec vos affili\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thankfully, we have a few tips that we&#8217;re sure will help you to better prepare your affiliates for a successful marketing campaign!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/easyaffiliate.com\/fr\/plans\/\" style=\"background-color:#771919\">G\u00e9rez facilement votre programme d'affiliation avec Easy Affiliate. Commencez d\u00e8s maintenant !<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Sure_Your_Affiliates_Have_All_The_Details\"><\/span><strong>Assurez-vous que vos affili\u00e9s disposent de tous les d\u00e9tails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re chose \u00e0 faire, et la plus importante, pour pr\u00e9parer votre r\u00e9seau d'affili\u00e9s \u00e0 une promotion est de lui fournir des informations d\u00e9taill\u00e9es sur cette campagne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Send them information about what you&#8217;re promoting, the meaning behind your campaign, how long it will last, its target audience, and so on. Your affiliates are creative and smart and have their own great ways of promoting your business, so ensuring that they have all of the information possible is one of the best things you can do to ensure success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/2017\/05\/create-a-resource-hub\/\"><em>Pour en savoir plus : Comment cr\u00e9er un centre de ressources pour les associ\u00e9s de votre programme d'affiliation ?<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remind_Affiliates_of_Your_Brand\"><\/span><strong>Rappelez votre marque \u00e0 vos affili\u00e9s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you&#8217;re detailing your sale or promotion, be sure to include information for your affiliates about your business\u2019 brand and how important it is to maintain brand identity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des principaux r\u00f4les de vos affili\u00e9s au sein de votre entreprise est de promouvoir et de mettre en valeur votre marque aupr\u00e8s des clients. Vous devez donc vous assurer que la repr\u00e9sentation qu'ils fournissent - que ce soit dans des articles de blog, dans les m\u00e9dias sociaux ou sur leur cha\u00eene YouTube - est exacte et appropri\u00e9e.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/2019\/07\/use-branding-effectively\/\"><em>Pour en savoir plus : Comment utiliser efficacement la strat\u00e9gie de marque sur votre site d'affiliation (5 m\u00e9thodes simples)<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Affiliates_Useable_Ideas\"><\/span><strong>Donner aux affili\u00e9s des id\u00e9es utiles<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve taken the time to plan out your promotion, and you know the vibe and appeal you&#8217;re going for. However, your affiliates don&#8217;t, and sometimes simply writing out your plans and expectations isn&#8217;t enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donnez \u00e0 vos affili\u00e9s des exemples de moyens de promouvoir votre entreprise en ligne en utilisant des images, des exemples d'articles de blog et des banni\u00e8res pr\u00e9\u00e9tablies pour les aider \u00e0 cr\u00e9er une promotion qui leur sera b\u00e9n\u00e9fique, ainsi qu'\u00e0 vous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/2019\/04\/5-tools-to-help-you-create-banner-images-for-your-affiliate-ads\/\"><em>Pour en savoir plus : 5 outils pour vous aider \u00e0 cr\u00e9er des images de banni\u00e8res pour vos publicit\u00e9s d'affiliation<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Give_Affiliates_Swipe_Copy\"><\/span><strong>Offrir aux affili\u00e9s une copie de la page d'accueil<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre excellente fa\u00e7on de pr\u00e9parer vos affili\u00e9s \u00e0 leurs promotions est de leur proposer des textes \u00e0 copier qu'ils pourront utiliser dans le cadre de leurs promotions. Le \"swipe copy\" est un contenu que vos affili\u00e9s peuvent copier et coller ou, id\u00e9alement, utiliser et modifier pour le mettre en \u0153uvre dans leurs promotions d'affili\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela permet non seulement \u00e0 vos affili\u00e9s de gagner du temps et de cr\u00e9er du contenu plus rapidement, mais aussi de s'assurer qu'ils restent fid\u00e8les \u00e0 la marque et qu'ils atteignent les points forts de la promotion. Swipe copy aide vos affili\u00e9s \u00e0 r\u00e9ussir et vous apporte s\u00e9curit\u00e9 et tranquillit\u00e9 d'esprit sur le long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/2020\/05\/affiliate-educational-guide\/\"><em>Pour en savoir plus : Comment cr\u00e9er un guide \u00e9ducatif pour vos affili\u00e9s<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Good_Use_of_Time\"><\/span><strong>Faire bon usage du temps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En mati\u00e8re de promotion et de marketing, le choix du moment est primordial. Si vous avez une vente ou une offre sp\u00e9ciale, ou si vous souhaitez informer vos clients d'un nouveau produit ou service, il est essentiel de veiller \u00e0 ce que ces informations soient communiqu\u00e9es aux clients actuels et potentiels au moment opportun. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les affili\u00e9s appr\u00e9cient d'\u00eatre inform\u00e9s de la promotion au moins un mois \u00e0 l'avance, ce qui leur permet de pr\u00e9parer leur texte, de prendre des photos ou de s'en procurer, et de planifier leurs strat\u00e9gies de contenu. Une bonne gestion du temps peut jouer un r\u00f4le important dans le succ\u00e8s de vos affili\u00e9s et de votre promotion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/2019\/12\/quality-affiliate-marketers\/\"><em>Pour en savoir plus : Pourquoi les sp\u00e9cialistes du marketing d'affiliation devraient privil\u00e9gier la qualit\u00e9 plut\u00f4t que la quantit\u00e9<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Open_the_Lines_of_Communication\"><\/span><strong>Ouvrir les lignes de communication<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The last thing you want to do is give your affiliates information and then totally shut down. Doing this is not only rude, it won&#8217;t benefit your campaign AT ALL. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gardez les lignes de communication ouvertes entre vous et vos affili\u00e9s. Pour ce faire, vous pouvez leur permettre de vous envoyer un courrier \u00e9lectronique \u00e0 vous et\/ou \u00e0 votre \u00e9quipe d'assistance aux affili\u00e9s, leur proposer des documents et des vid\u00e9os d'assistance, ou m\u00eame ouvrir un groupe Facebook ou un tableau d'affichage des affili\u00e9s afin que votre entreprise et les autres affili\u00e9s puissent se r\u00e9unir dans un m\u00eame espace et s'entraider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/2019\/07\/how-to-promote-a-positive-relationship-with-your-affiliates\/\"><em>Pour en savoir plus : Comment promouvoir une relation positive avec vos affili\u00e9s ?<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Incentives\"><\/span><strong>Proposer des incitations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Who doesn\u2019t love a good incentive? Your affiliates are already aware that any time their link gains a sale they&#8217;ll earn a commission. But what if you added to that reward? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les programmes d'affiliation, comme celui de Swagbucks, offrent non seulement des commissions r\u00e9guli\u00e8res, mais aussi des r\u00e9compenses suppl\u00e9mentaires pour les meilleures recommandations, ou transforment la promotion en un jeu o\u00f9 les participants au programme de marketing d'affiliation peuvent s'associer pour participer \u00e0 des promotions et gagner des primes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your affiliate program is supposed to be a way for your affiliates to earn passive income, so make sure it&#8217;s worth their while and something they enjoy being a part of.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/2020\/04\/ways-to-reward-affiliates\/\"><em>Pour en savoir plus : 3 fa\u00e7ons de r\u00e9compenser vos affili\u00e9s<\/em><\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/easyaffiliate.com\/fr\/plans\/\" style=\"background-color:#771919\"><em>Lancer un programme d'affiliation ne doit pas \u00eatre difficile. D\u00e9marrez avec Easy Affiliate d\u00e8s aujourd'hui !<\/em><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing and promotions are critically important to your online business. And involving your affiliate program in your plans can stretch your efforts in ways you can&#8217;t on your own. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas que les affili\u00e9s vous permettent d'atteindre des publics que vos efforts de marketing habituels n'atteignent pas. Ils apportent \u00e9galement une touche humaine et un aspect relationnel \u00e0 vos campagnes que les clients appr\u00e9cieront.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous esp\u00e9rons que ces conseils vous aideront \u00e0 mieux pr\u00e9parer vos affili\u00e9s \u00e0 vos promotions et \u00e0 accro\u00eetre la rentabilit\u00e9 de votre entreprise !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>In your online business, you take a lot of time laying out plans for your upcoming sales or campaigns. So when you get your affiliates involved, the last thing you want is for them to be distributing off-brand or inaccurate information about your promotions. Bad representation by your affiliates can not only hurt sales, it [&hellip;]<\/p>\n","protected":false},"author":2124,"featured_media":4617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[44,244,243],"class_list":["post-4616","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-marketing","tag-online-business","tag-promotions","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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