{"id":4655,"date":"2020-06-23T16:03:11","date_gmt":"2020-06-23T16:03:11","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4655"},"modified":"2023-03-29T05:25:04","modified_gmt":"2023-03-29T05:25:04","slug":"make-your-affiliates-more-successful-with-swipe-copy","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/","title":{"rendered":"Augmentez le succ\u00e8s de vos affili\u00e9s avec Swipe Copy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6f856379c18\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6f856379c18\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#What_is_Swipe_Copy\" >Qu'est-ce que le Swipe Copy ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Is_Swipe_Copy_Really_That_Beneficial\" >Le \"Swipe Copy\" est-il vraiment si b\u00e9n\u00e9fique ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Why_Cant_Affiliates_Copy_the_Swipe_Copy\" >Pourquoi les affili\u00e9s ne peuvent-ils pas copier le Swipe Copy ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Final_Tips_for_Using_Swipe_Copy\" >Derniers conseils pour l'utilisation du Swipe Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Le marketing d'affiliation demande beaucoup de travail. L'ensemble du processus n\u00e9cessite une planification et une strat\u00e9gie minutieuses afin de garantir le bon d\u00e9roulement de vos campagnes de marketing et la r\u00e9ussite de toutes les personnes impliqu\u00e9es. En effet, lorsque vos partenaires d'affiliation r\u00e9ussissent, votre entreprise r\u00e9ussit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment les partenaires affili\u00e9s <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-effective-creatives-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">repr\u00e9senter votre marque<\/a> efficacement tout en se pr\u00e9sentant comme des experts cr\u00e9dibles et dignes de confiance ? L'un des moyens de les aider \u00e0 y parvenir est de mettre \u00e0 leur disposition des fichiers et des copies de swipe.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\"><em>Apportez de la valeur \u00e0 vos partenaires affili\u00e9s rapidement et facilement avec Easy Affiliate. <a href=\"https:\/\/easyaffiliate.com\/fr\/plans\/\">Commencez d\u00e8s aujourd'hui !<\/a><\/em><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Swipe_Copy\"><\/span><strong>Qu'est-ce que le Swipe Copy ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Swipe copy est un ensemble de textes r\u00e9dactionnels que les entreprises conservent dans leur arsenal. Il a pour but d'aider vos affili\u00e9s \u00e0 cr\u00e9er facilement leur propre texte afin de mieux promouvoir votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le swipe copy est une partie d'un swipe file de marketing d'affiliation. Un swipe file est une collection d'exemples de marketing et de textes efficaces et r\u00e9ussis. Ces exemples sont une source d'inspiration pr\u00e9cieuse lorsque votre affili\u00e9 est bloqu\u00e9 et qu'il a besoin d'id\u00e9es pour se remettre en selle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Votre dossier d'inspiration peut contenir toutes sortes d'\u00e9l\u00e9ments : d'anciennes publicit\u00e9s parues dans les journaux, des exemples d'une excellente s\u00e9rie d'e-mails, des images et des textes percutants, voire des exemples de textes qui ont tr\u00e8s bien fonctionn\u00e9 pour votre entreprise par le pass\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le texte de promotion n'est pas destin\u00e9 \u00e0 \u00eatre copi\u00e9 mot pour mot. Il est con\u00e7u pour aider vos partenaires affili\u00e9s \u00e0 cr\u00e9er leur propre contenu, d'une mani\u00e8re qui s'adresse \u00e0 leur public sp\u00e9cifique et qui favorise les ventes de vos produits ou services. Dans votre mod\u00e8le de texte, veillez \u00e0 rappeler \u00e0 vos affili\u00e9s \u00e0 qui ils s'adressent et ce que repr\u00e9sente votre marque.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Swipe_Copy_Really_That_Beneficial\"><\/span><strong>Le \"Swipe Copy\" est-il vraiment si b\u00e9n\u00e9fique ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En bref, OUI !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La communication est essentielle dans le marketing d'affiliation, et si vos affili\u00e9s ne sont pas les meilleurs r\u00e9dacteurs, le swipe copy peut \u00eatre une ressource pr\u00e9cieuse pour eux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez inclure des exemples de textes de blog, de l\u00e9gendes de m\u00e9dias sociaux et de lignes d'objet d'e-mail pour les aider \u00e0 cr\u00e9er un contenu convaincant qui repr\u00e9sente fid\u00e8lement votre marque et contribue \u00e0 augmenter les conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outre des exemples de textes, vous pouvez inclure des donn\u00e9es sur la client\u00e8le de votre entreprise, des banni\u00e8res pr\u00e9fabriqu\u00e9es et\/ou des photos approuv\u00e9es, ainsi que des conseils et des lignes directrices sur l'image de marque de votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Cant_Affiliates_Copy_the_Swipe_Copy\"><\/span><strong>Pourquoi les affili\u00e9s ne peuvent-ils pas copier le Swipe Copy ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a plusieurs raisons pour lesquelles il n'est pas judicieux que vos affili\u00e9s se contentent de copier et de coller les fichiers de swipe que vous leur fournissez :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>C'est mauvais pour le r\u00e9f\u00e9rencement<\/strong>. Si tous les affili\u00e9s de votre programme d\u00e9cidaient d\u2019utiliser mot pour mot le contenu que vous leur avez fourni, tous vos efforts risqueraient d\u2019\u00eatre r\u00e9duits \u00e0 n\u00e9ant. En effet, les moteurs de recherche n\u2019appr\u00e9cient pas de trouver exactement le m\u00eame contenu \u00e0 plusieurs endroits. Le contenu dupliqu\u00e9 n\u2019est pas b\u00e9n\u00e9fique pour votre strat\u00e9gie de r\u00e9f\u00e9rencement et peut nuire \u00e0 votre classement. Outre le contenu dupliqu\u00e9, les backlinks jouent \u00e9galement un r\u00f4le crucial dans le r\u00e9f\u00e9rencement naturel. Les backlinks sont des liens provenant d\u2019autres sites web qui renvoient vers le v\u00f4tre. Ils constituent un gage de confiance et d\u2019autorit\u00e9 pour votre site, ce qui peut avoir un impact positif sur votre classement dans les moteurs de recherche. Cependant, il est important de noter que tous les backlinks ne se valent pas. Acheter des liens entrants provenant de sources de mauvaise qualit\u00e9, telles que celles propos\u00e9es par\u00a0<a href=\"http:\/\/www.buybacklinks.club\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.buybacklinks.club<\/a>, peut nuire \u00e0 vos efforts de r\u00e9f\u00e9rencement et entra\u00eener des sanctions de la part des moteurs de recherche. Il est essentiel de vous concentrer sur la cr\u00e9ation de liens retour de haute qualit\u00e9 provenant de sources fiables afin de garantir les meilleurs r\u00e9sultats possibles pour la strat\u00e9gie de r\u00e9f\u00e9rencement de votre site web.<\/li>\n\n\n\n<li><strong>C'est mauvais pour votre r\u00e9putation<\/strong>. Aucun consommateur n\u2019aime qu\u2019on lui \u201c vende \u201d quelque chose de mani\u00e8re trop insistante. Nous avons tous d\u00e9j\u00e0 rencontr\u00e9 un affili\u00e9 ou un commercial dont nous redoutons l\u2019arriv\u00e9e. Pourquoi ? Parce que nous savons qu\u2019ils cherchent toujours \u00e0 nous vendre quelque chose \u00e0 tout prix ! Ils utilisent la m\u00eame approche, le m\u00eame langage, toujours la m\u00eame chose pour tenter de conclure une vente. Encouragez vos affili\u00e9s \u00e0 adopter une approche unique pour promouvoir votre entreprise, afin que les clients potentiels ne se d\u00e9tournent pas de celle-ci.<\/li>\n\n\n\n<li><strong>Cela n'aide pas vos affili\u00e9s \u00e0 s'am\u00e9liorer<\/strong>. Chaque fois qu'une personne rejoint un nouveau programme d'affiliation, elle arrive avec un certain nombre d'id\u00e9es et d'id\u00e9es pr\u00e9con\u00e7ues. Plus ils restent longtemps dans le programme d\u2019affiliation, plus ils en apprennent sur l\u2019entreprise et sur la mani\u00e8re de la repr\u00e9senter. Si vous fournissez \u00e0 vos affili\u00e9s du contenu \u00e0 copier-coller sur lequel ils ne travaillent jamais vraiment et qui ne leur apprend rien, ils ne s\u2019am\u00e9lioreront jamais et ne deviendront jamais de meilleurs repr\u00e9sentants de votre entreprise.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Tips_for_Using_Swipe_Copy\"><\/span><strong>Derniers conseils pour l'utilisation du Swipe Copy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques points \u00e0 garder \u00e0 l'esprit lorsque vous utilisez le swipe copy et que vous le partagez avec vos affili\u00e9s :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Donnez les grandes lignes \u00e0 vos affili\u00e9s<\/strong>. Lorsque vous envoyez votre fichier de balayage \u00e0 vos partenaires affili\u00e9s, veillez \u00e0 ce qu'il contienne un contenu qui montre aux affili\u00e9s comment maintenir la coh\u00e9rence de l'image de marque, des lignes directrices sur la mention ou non des concurrents et comment mettre en valeur certains produits et services que votre entreprise propose et vend.<\/li>\n\n\n\n<li><strong>Offrez \u00e0 vos affili\u00e9s des options de messagerie<\/strong>. Vous ne pouvez pas utiliser le m\u00eame langage et les m\u00eames messages pour chaque produit\/service ou chaque situation. Veillez \u00e0 fournir des swipe files avec diff\u00e9rents tons et messages pour vous assurer que vos affili\u00e9s seront pr\u00eats \u00e0 repr\u00e9senter votre entreprise dans n'importe quel environnement ou situation.<\/li>\n\n\n\n<li><strong>Gardez votre public \u00e0 l'esprit<\/strong>. Lorsque vous compilez le contenu de votre fichier d'\u00e9change, veillez \u00e0 inclure du contenu et des exemples qui se rapportent \u00e0 votre public et s'adressent \u00e0 lui correctement. Cela aidera vos affili\u00e9s \u00e0 comprendre l'image que votre entreprise veut donner d'elle-m\u00eame au public.<\/li>\n\n\n\n<li><strong>Mettez \u00e0 jour votre fichier de balayage<\/strong>. Cr\u00e9er un dossier de mod\u00e8les et l'envoyer \u00e0 vos affili\u00e9s ne signifie pas que le travail s'arr\u00eate l\u00e0. Vous devez mettre \u00e0 jour et modifier vos mod\u00e8les de temps \u00e0 autre. Vous avez peut-\u00eatre trouv\u00e9 de nouveaux textes qui g\u00e9n\u00e8rent de bonnes conversions ou qui correspondent \u00e0 l'esprit que vous souhaitez donner \u00e0 votre entreprise : ajoutez-les \u00e0 votre arsenal ! L\u2019int\u00e9r\u00eat d\u2019un dossier de mod\u00e8les r\u00e9side justement dans le fait de s\u2019en servir comme r\u00e9f\u00e9rence et source d\u2019inspiration. Vous et vos affili\u00e9s ne pouvez que tirer profit d\u2019un rafra\u00eechissement r\u00e9gulier de cet arsenal de ressources !<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\"><em>Lancez votre programme d'affiliation en un rien de temps avec Easy Affiliate. <a href=\"https:\/\/easyaffiliate.com\/fr\/plans\/\">Commencez d\u00e8s maintenant !<\/a><\/em><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le texte d'accompagnement est une pi\u00e8ce essentielle du puzzle du marketing d'affiliation. Sans lui, vous risquez de donner l'impression que vos promotions d'affili\u00e9s sont incoh\u00e9rentes et malhonn\u00eates. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donnez un coup de main \u00e0 vos affili\u00e9s en leur proposant des textes qui les aideront \u00e0 repr\u00e9senter et \u00e0 commercialiser correctement votre entreprise, ce qui se traduira par une augmentation des taux de conversion pour votre entreprise et des revenus passifs pour vos affili\u00e9s. Et tout le monde est content !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez-vous le \"swipe copy\" dans votre entreprise ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing is a lot of work. The entire process requires careful planning and strategy to make sure that your marketing campaigns go well and that everyone involved is successful. Because, when your affiliate partners are successful, your business is successful. How do affiliate partners represent your brand effectively while still showing themselves as credible [&hellip;]<\/p>\n","protected":false},"author":2124,"featured_media":4656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[132,314],"tags":[44,56,245],"class_list":["post-4655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-tutorials","tag-affiliate-marketing","tag-affiliates","tag-swipe-copy","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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