{"id":4655,"date":"2020-06-23T16:03:11","date_gmt":"2020-06-23T16:03:11","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4655"},"modified":"2023-03-29T05:25:04","modified_gmt":"2023-03-29T05:25:04","slug":"make-your-affiliates-more-successful-with-swipe-copy","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/","title":{"rendered":"Augmentez le succ\u00e8s de vos affili\u00e9s avec Swipe Copy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53858e5fce6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53858e5fce6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#What_is_Swipe_Copy\" >Qu'est-ce que le Swipe Copy ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Is_Swipe_Copy_Really_That_Beneficial\" >Le \"Swipe Copy\" est-il vraiment si b\u00e9n\u00e9fique ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Why_Cant_Affiliates_Copy_the_Swipe_Copy\" >Pourquoi les affili\u00e9s ne peuvent-ils pas copier le Swipe Copy ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Final_Tips_for_Using_Swipe_Copy\" >Derniers conseils pour l'utilisation du Swipe Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Le marketing d'affiliation demande beaucoup de travail. L'ensemble du processus n\u00e9cessite une planification et une strat\u00e9gie minutieuses afin de garantir le bon d\u00e9roulement de vos campagnes de marketing et la r\u00e9ussite de toutes les personnes impliqu\u00e9es. En effet, lorsque vos partenaires d'affiliation r\u00e9ussissent, votre entreprise r\u00e9ussit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment les partenaires affili\u00e9s <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-effective-creatives-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">repr\u00e9senter votre marque<\/a> efficacement tout en se pr\u00e9sentant comme des experts cr\u00e9dibles et dignes de confiance ? L'un des moyens de les aider \u00e0 y parvenir est de mettre \u00e0 leur disposition des fichiers et des copies de swipe.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\"><em>Apportez de la valeur \u00e0 vos partenaires affili\u00e9s rapidement et facilement avec Easy Affiliate. <a href=\"https:\/\/easyaffiliate.com\/fr\/plans\/\">Commencez d\u00e8s aujourd'hui !<\/a><\/em><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Swipe_Copy\"><\/span><strong>Qu'est-ce que le Swipe Copy ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Swipe copy est un ensemble de textes r\u00e9dactionnels que les entreprises conservent dans leur arsenal. Il a pour but d'aider vos affili\u00e9s \u00e0 cr\u00e9er facilement leur propre texte afin de mieux promouvoir votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le swipe copy est une partie d'un swipe file de marketing d'affiliation. Un swipe file est une collection d'exemples de marketing et de textes efficaces et r\u00e9ussis. Ces exemples sont une source d'inspiration pr\u00e9cieuse lorsque votre affili\u00e9 est bloqu\u00e9 et qu'il a besoin d'id\u00e9es pour se remettre en selle.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your swipe file can contain anything from old newspaper advertisements and copy of a great email series to powerful images and words \u2014 and even examples of copy that&#8217;s worked great for your business in the past.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Swipe copy isn\u2019t meant to be copied word-for-word. It&#8217;s meant to be used to help your affiliate partners craft their own content in a way that speaks to their specific audience and encourages sales of your product or services. In your swipe copy, you want to be sure to remind your affiliates who they are speaking to and what your brand is all about.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Swipe_Copy_Really_That_Beneficial\"><\/span><strong>Le \"Swipe Copy\" est-il vraiment si b\u00e9n\u00e9fique ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En bref, OUI !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La communication est essentielle dans le marketing d'affiliation, et si vos affili\u00e9s ne sont pas les meilleurs r\u00e9dacteurs, le swipe copy peut \u00eatre une ressource pr\u00e9cieuse pour eux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez inclure des exemples de textes de blog, de l\u00e9gendes de m\u00e9dias sociaux et de lignes d'objet d'e-mail pour les aider \u00e0 cr\u00e9er un contenu convaincant qui repr\u00e9sente fid\u00e8lement votre marque et contribue \u00e0 augmenter les conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outre des exemples de textes, vous pouvez inclure des donn\u00e9es sur la client\u00e8le de votre entreprise, des banni\u00e8res pr\u00e9fabriqu\u00e9es et\/ou des photos approuv\u00e9es, ainsi que des conseils et des lignes directrices sur l'image de marque de votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Cant_Affiliates_Copy_the_Swipe_Copy\"><\/span><strong>Pourquoi les affili\u00e9s ne peuvent-ils pas copier le Swipe Copy ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a plusieurs raisons pour lesquelles il n'est pas judicieux que vos affili\u00e9s se contentent de copier et de coller les fichiers de swipe que vous leur fournissez :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>C'est mauvais pour le r\u00e9f\u00e9rencement<\/strong>. If every single affiliate in your program decides to use the content you&#8217;ve given them word for word, all your hard work could go down the drain. That&#8217;s because search engines don&#8217;t like finding the same exact content in multiple places. Duplicate content is not beneficial to your SEO strategy and can hurt your rankings. In addition, to duplicate content, backlinks also play a crucial role in SEO. Backlinks are links from other websites that point to your website. They act as a vote of confidence and authority for your site, which can positively impact your search engine rankings. However, it&#8217;s important to note that not all backlinks are created equal. Buying backlinks from low-quality sources, such as those offered by\u00a0<a href=\"http:\/\/www.buybacklinks.club\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.buybacklinks.club<\/a>, can harm your SEO efforts and lead to penalties from search engines. It&#8217;s essential to focus on building high-quality backlinks from reputable sources to ensure the best possible results for your website&#8217;s SEO strategy.<\/li>\n\n\n\n<li><strong>C'est mauvais pour votre r\u00e9putation<\/strong>. No consumer likes to be &#8220;sold to&#8221; in an overly salesy way. We\u2019ve all met an affiliate or sales representative we hate to see coming our way. Why? Because we know they&#8217;re always aiming to hard-sell us something! They use the same approach, same language, the same everything to attempt to make a sale. Encourage your affiliates to take a unique approach to their promotion of your business, so potential customers won\u2019t run away from your business.<\/li>\n\n\n\n<li><strong>Cela n'aide pas vos affili\u00e9s \u00e0 s'am\u00e9liorer<\/strong>. Any time someone joins a new affiliate program, they come in with a certain set of ideas and assumptions. The longer they&#8217;re in the affiliate program, the more they learn about the company and how to speak for that company. If you give your affiliates copy-and-paste material that they never really work on or learn anything from, they&#8217;ll never improve and become better representatives for your business.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Tips_for_Using_Swipe_Copy\"><\/span><strong>Derniers conseils pour l'utilisation du Swipe Copy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques points \u00e0 garder \u00e0 l'esprit lorsque vous utilisez le swipe copy et que vous le partagez avec vos affili\u00e9s :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Donnez les grandes lignes \u00e0 vos affili\u00e9s<\/strong>. Lorsque vous envoyez votre fichier de balayage \u00e0 vos partenaires affili\u00e9s, veillez \u00e0 ce qu'il contienne un contenu qui montre aux affili\u00e9s comment maintenir la coh\u00e9rence de l'image de marque, des lignes directrices sur la mention ou non des concurrents et comment mettre en valeur certains produits et services que votre entreprise propose et vend.<\/li>\n\n\n\n<li><strong>Offrez \u00e0 vos affili\u00e9s des options de messagerie<\/strong>. Vous ne pouvez pas utiliser le m\u00eame langage et les m\u00eames messages pour chaque produit\/service ou chaque situation. Veillez \u00e0 fournir des swipe files avec diff\u00e9rents tons et messages pour vous assurer que vos affili\u00e9s seront pr\u00eats \u00e0 repr\u00e9senter votre entreprise dans n'importe quel environnement ou situation.<\/li>\n\n\n\n<li><strong>Gardez votre public \u00e0 l'esprit<\/strong>. Lorsque vous compilez le contenu de votre fichier d'\u00e9change, veillez \u00e0 inclure du contenu et des exemples qui se rapportent \u00e0 votre public et s'adressent \u00e0 lui correctement. Cela aidera vos affili\u00e9s \u00e0 comprendre l'image que votre entreprise veut donner d'elle-m\u00eame au public.<\/li>\n\n\n\n<li><strong>Mettez \u00e0 jour votre fichier de balayage<\/strong>. Creating a swipe file and sending it to your affiliates doesn&#8217;t mean that the work stops there. You want to update and edit your swipe copy every so often. You may have found a new set of copy that converts well or that matches the vibe you want your company to have \u2014 add it to your arsenal! The entire point of having swipe copy is to use it for reference and inspiration. You and your affiliates will only benefit from refreshing that arsenal of resources every so often!<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\"><em>Lancez votre programme d'affiliation en un rien de temps avec Easy Affiliate. <a href=\"https:\/\/easyaffiliate.com\/fr\/plans\/\">Commencez d\u00e8s maintenant !<\/a><\/em><\/p>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le texte d'accompagnement est une pi\u00e8ce essentielle du puzzle du marketing d'affiliation. Sans lui, vous risquez de donner l'impression que vos promotions d'affili\u00e9s sont incoh\u00e9rentes et malhonn\u00eates. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Donnez un coup de main \u00e0 vos affili\u00e9s en leur proposant des textes qui les aideront \u00e0 repr\u00e9senter et \u00e0 commercialiser correctement votre entreprise, ce qui se traduira par une augmentation des taux de conversion pour votre entreprise et des revenus passifs pour vos affili\u00e9s. Et tout le monde est content !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisez-vous le \"swipe copy\" dans votre entreprise ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing is a lot of work. The entire process requires careful planning and strategy to make sure that your marketing campaigns go well and that everyone involved is successful. Because, when your affiliate partners are successful, your business is successful. How do affiliate partners represent your brand effectively while still showing themselves as credible [&hellip;]<\/p>\n","protected":false},"author":2124,"featured_media":4656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[132,314],"tags":[44,56,245],"class_list":["post-4655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-tutorials","tag-affiliate-marketing","tag-affiliates","tag-swipe-copy","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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