{"id":4663,"date":"2020-06-30T17:53:59","date_gmt":"2020-06-30T17:53:59","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4663"},"modified":"2021-11-18T00:07:14","modified_gmt":"2021-11-18T00:07:14","slug":"everything-you-need-to-know-about-nofollow-and-dofollow-links","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/","title":{"rendered":"Tout ce que vous devez savoir sur les liens NoFollow et DoFollow"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a593c1c06974\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a593c1c06974\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#What_are_Dofollow_and_Nofollow_Links\" >Que sont les liens Dofollow et Nofollow ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#Why_Do_We_Need_Dofollow_and_Nofollow_Links\" >Pourquoi avons-nous besoin de liens Dofollow et Nofollow ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#What_Links_Should_Be_Nofollow\" >Quels sont les liens qui doivent \u00eatre en Nofollow ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#How_to_Add_and_Generate_Nofollow_Links_for_Your_WordPress_Website\" >Comment ajouter et g\u00e9n\u00e9rer des liens Nofollow pour votre site WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#How_to_Track_Dofollow_and_Nofollow_Links\" >Comment suivre les liens Dofollow et Nofollow ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#Are_Nofollow_Links_Valuable\" >Les liens Nofollow ont-ils de la valeur ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/everything-you-need-to-know-about-nofollow-and-dofollow-links\/#New_Link_Attributes_to_Look_Out_For\" >Nouveaux attributs de liens \u00e0 surveiller<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Dans le cadre du marketing d'affiliation, les liens peuvent \u00eatre un excellent moyen de promouvoir votre produit ou vos services et d'am\u00e9liorer le r\u00e9f\u00e9rencement du site web de votre entreprise. Toutefois, les sites qui utilisent trop de liens payants ou qui adoptent des pratiques frauduleuses en mati\u00e8re de liens peuvent \u00eatre p\u00e9nalis\u00e9s par les moteurs de recherche. Par cons\u00e9quent, naviguer dans le monde du linkbuilding peut s'av\u00e9rer difficile pour le propri\u00e9taire d'une entreprise en ligne moyenne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thankfully, Easy Affiliate is here to help! In this post, we&#8217;ll explain the differences between nofollow and dofollow links, what they mean for your site, and how to best use the two.<\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-very-light-gray-background-color has-text-color has-background wp-block-paragraph\"><em>Pr\u00eat \u00e0 lancer un programme d'affiliation ? <a href=\"https:\/\/easyaffiliate.com\/fr\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commencez avec Easy Affiliate d\u00e8s aujourd'hui !<\/a><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Dofollow_and_Nofollow_Links\"><\/span><strong>Que sont les liens Dofollow et Nofollow ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A nofollow link is a type of HTML attribute informing search engines that they shouldn\u2019t give any authority from your page to the site you&#8217;re linking to. On the other hand, follow links tell search engines they should attribute authority to the site you&#8217;re linking to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un lien nofollow se pr\u00e9sente comme suit :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>&lt;a href=&quot;\/fr\/&rdquo;http:\/\/www.website.com\/&rdquo;\/&quot; rel=&quot;&rdquo;nofollow&rdquo;&quot;&gt;Exemple de texte d&#039;ancrage&lt;\/a&gt;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All nofollow links must contain the rel=\u201dnofollow\u201d HTML attribute. If you want to find out if your link is nofollow, simply highlight and right-click the link you&#8217;re interested in, then select <em>Contr\u00f4ler<\/em> sur votre navigateur. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your browser window will then split into two parts, and in the bottom portion, you&#8217;ll be able to see the link&#8217;s HTML source code. If you see a nofollow attribute listed, then it\u2019s a nofollow link. If not, it\u2019s a dofollow link.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A dofollow link is the exact opposite of a nofollow link. That is, it&#8217;s an HTML attribute that is used to allow search bots to follow the link. As mentioned, this type of link allows search engines to give authority to the site you&#8217;re linking to.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_We_Need_Dofollow_and_Nofollow_Links\"><\/span><strong>Pourquoi avons-nous besoin de liens Dofollow et Nofollow ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l'origine, Google a cr\u00e9\u00e9 les liens nofollow en r\u00e9ponse au spam des commentaires de blogs. \u00c0 mesure que les blogs gagnaient en popularit\u00e9, les spammeurs laissaient des liens vers leurs sites web dans les commentaires de blogs. En cons\u00e9quence, ces sites de spam gagnaient en autorit\u00e9 sur Google et le spam de blog devenait de plus en plus r\u00e9pandu. C'est ce qui a conduit Google \u00e0 cr\u00e9er la balise nofollow en 2005. D'autres moteurs de recherche, tels que Yahoo et Bing, lui ont rapidement embo\u00eet\u00e9 le pas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Links_Should_Be_Nofollow\"><\/span><strong>Quels sont les liens qui doivent \u00eatre en Nofollow ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quels sont les liens qui doivent toujours porter l'attribut nofollow ? Voici quelques exemples :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Liens payants<\/li><li>Contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs&nbsp;<\/li><li>Commentaires<\/li><li>Embl\u00e8mes<\/li><li>Liens vers des sites que vous ne souhaitez pas cautionner<\/li><li>Sites jug\u00e9s indignes de confiance<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Add_and_Generate_Nofollow_Links_for_Your_WordPress_Website\"><\/span><strong>Comment ajouter et g\u00e9n\u00e9rer des liens Nofollow pour votre site WordPress<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un tutoriel \u00e9tape par \u00e9tape sur la fa\u00e7on dont vous pouvez ajouter des liens nofollow \u00e0 votre site web d'affiliation dans le nouvel \u00e9diteur de contenu Gutenberg.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Dans votre tableau de bord WordPress, allez dans Articles &gt; Ajouter un nouveau.<\/li><li>Si vous ne l'avez pas encore fait, veillez \u00e0 r\u00e9diger votre article de blog. Si vous avez d\u00e9j\u00e0 r\u00e9dig\u00e9 votre contenu, s\u00e9lectionnez le texte vers lequel vous souhaitez cr\u00e9er un lien et cliquez sur l'ic\u00f4ne de lien dans votre barre d'outils.<\/li><li>A text field will then open just below the text you selected. You can paste the external link of your choice in the box. Once you&#8217;ve finished, you can click the arrow icon to add the link.<\/li><li>Une fois cela fait, vous pouvez cliquer sur <em>appliquer<\/em> ou appuyer sur <em>Entrer<\/em> pour ajouter le lien.<\/li><li>Pour ajouter l'attribut nofollow, s\u00e9lectionnez le bloc contenant votre lien, puis cliquez sur l'ic\u00f4ne des trois points verticaux dans la barre sup\u00e9rieure. Un menu s'ouvre alors avec l'option d'\u00e9dition en HTML. Cliquez sur cette option.&nbsp;<\/li><li>You can now add the rel=\u201dnofollow\u201d attribute to the link. Once you&#8217;re finished, click on the three vertical dots icon again, and select the <em>Editer visuellement<\/em> pour revenir \u00e0 la vue visuelle.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Track_Dofollow_and_Nofollow_Links\"><\/span><strong>Comment suivre les liens Dofollow et Nofollow ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le suivi de vos liens n'est pas aussi difficile que vous le pensez !&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour savoir quels sont les liens nofollow et dofollow dans Google Chrome, cliquez avec le bouton droit de la souris sur la page que vous souhaitez surveiller et cliquez sur <em>Inspecter l'\u00e9l\u00e9ment<\/em>. Dans Firefox, cliquez avec le bouton droit de la souris sur la page de votre choix et cliquez sur <em>Voir la source de la page<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quel que soit le navigateur que vous utilisez, l'\u00e9tape suivante sera la m\u00eame. Appuyez sur CTRL+F et tapez \"nofollow\" dans la barre de recherche. Tous les liens nofollow seront alors mis en \u00e9vidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t want to track your links manually, there are a number of tools you can use to manage and track your links in one place, including <a href=\"https:\/\/prettylinks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>SEO Quake, et NoFollow Simple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_Nofollow_Links_Valuable\"><\/span><strong>Les liens Nofollow ont-ils de la valeur ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nofollow links don&#8217;t get the direct benefits of dofollow links, but there are still some great reasons to use them:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Les liens Nofollow sont essentiels \u00e0 une strat\u00e9gie de liens retour \u00e9quilibr\u00e9e. <\/strong>Tous les liens de votre site ne doivent pas n\u00e9cessairement \u00eatre des liens en nofollow. En fait, il est normal pour un site web d'avoir une combinaison saine de liens dofollow et nofollow.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Les liens Nofollow contribuent \u00e0 renforcer la notori\u00e9t\u00e9 de la marque et la confiance.<\/strong> Si le nom d'une entreprise ou d'une marque est mentionn\u00e9 sur des sites fiables et de qualit\u00e9, les visiteurs sont expos\u00e9s \u00e0 cette entreprise et peuvent la consid\u00e9rer comme une marque cr\u00e9dible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Les liens Nofollow augmentent le trafic.<\/strong> Bien que ces liens ne contribuent pas au classement direct d'un site, ils sont toujours cliquables. Cela signifie que les visiteurs du site peuvent toujours cliquer sur le site web, ce qui augmente le trafic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Link_Attributes_to_Look_Out_For\"><\/span><strong>Nouveaux attributs de liens \u00e0 surveiller<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2019, deux autres attributs de lien ont \u00e9t\u00e9 ajout\u00e9s par Google afin d'identifier les diff\u00e9rents types de liens :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>rel=\"sponsoris\u00e9\" <\/strong>- Utilisez cet attribut pour les liens sponsoris\u00e9s, les publicit\u00e9s ou toute autre forme de contenu payant.<\/li><li><strong>rel=\"ugc\"<\/strong> - UGC signifie user generated content (contenu g\u00e9n\u00e9r\u00e9 par l'utilisateur). Cette balise doit \u00eatre utilis\u00e9e pour les contenus g\u00e9n\u00e9r\u00e9s par l'utilisateur, tels que les commentaires et les messages sur les forums.<\/li><\/ul>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background wp-block-paragraph\"><em>Aidez vos partenaires affili\u00e9s \u00e0 g\u00e9rer leurs liens en utilisant Easy Affiliate. <a href=\"https:\/\/easyaffiliate.com\/fr\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Commencez d\u00e8s aujourd'hui !<\/a><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les liens en nofollow et en dofollow peuvent sembler difficiles \u00e0 comprendre au d\u00e9but, mais ces articles devraient vous aider \u00e0 poursuivre votre voyage dans le monde de la cr\u00e9ation de liens et du r\u00e9f\u00e9rencement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>In affiliate marketing, links can be a great way to promote your product or services and give your business\u2019 website an SEO boost. However, sites that use too many paid links or embrace corrupt linking practices can be penalized by search engines.&nbsp;As a result, navigating the world of linkbuilding can be overwhelming for the average [&hellip;]<\/p>\n","protected":false},"author":2124,"featured_media":4664,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[44,246,247,66],"class_list":["post-4663","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-marketing","tag-dofollow-links","tag-nofollow-links","tag-seo","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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