{"id":4834,"date":"2020-10-20T07:47:00","date_gmt":"2020-10-20T07:47:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4834"},"modified":"2021-06-15T18:59:23","modified_gmt":"2021-06-15T18:59:23","slug":"most-common-affiliate-program-mistakes","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/most-common-affiliate-program-mistakes\/","title":{"rendered":"Les 6 erreurs les plus courantes lors du lancement d'un programme d'affiliation (et comment les \u00e9viter)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53b004c1d4e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53b004c1d4e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/most-common-affiliate-program-mistakes\/#1_Neglecting_to_Promote_Your_Affiliate_Program\" >1. N\u00e9gliger la promotion de votre programme d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/most-common-affiliate-program-mistakes\/#2_Forgetting_to_Vet_Your_Affiliate_Partners\" >2. Oublier de contr\u00f4ler vos partenaires affili\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/most-common-affiliate-program-mistakes\/#3_Failing_to_Pay_Enough_Commission\" >3. Ne pas payer suffisamment de commissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/most-common-affiliate-program-mistakes\/#4_Not_Tracking_Affiliate_Activities\" >4. Ne pas suivre les activit\u00e9s des affili\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/most-common-affiliate-program-mistakes\/#5_Neglecting_to_Spell_Out_Acceptable_and_Unacceptable_Marketing_Strategies\" >5. N\u00e9gliger de pr\u00e9ciser les strat\u00e9gies de marketing acceptables et inacceptables<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/most-common-affiliate-program-mistakes\/#6_Failing_to_Treat_Your_Affiliates_Like_Business_Partners\" >6. Ne pas traiter ses affili\u00e9s comme des partenaires commerciaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/most-common-affiliate-program-mistakes\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Le marketing d'affiliation peut \u00eatre tr\u00e8s rentable lorsqu'il est bien men\u00e9. Selon un <a href=\"https:\/\/www.businessinsider.com\/the-affiliate-marketing-report-how-mainstream-publishers-are-turning-performance-based-marketing-into-a-fine-art-2015-11?IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">Rapport de Business Insider<\/a>Il repr\u00e9sente environ 15 % du chiffre d'affaires global de l'industrie des m\u00e9dias num\u00e9riques. Toutefois, les propri\u00e9taires d'entreprises sont enclins \u00e0 commettre certaines erreurs courantes lorsqu'ils lancent de nouveaux programmes, ce qui peut nuire \u00e0 leur r\u00e9ussite \u00e0 long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En \u00e9vitant ces \u00e9cueils, vous pourrez optimiser vos revenus et nouer des relations fructueuses avec vos partenaires marketing ou vos affili\u00e9s. Heureusement, ce n\u2019est pas difficile \u00e0 faire : dans ce cas pr\u00e9cis, un peu de pr\u00e9paration peut faire toute la diff\u00e9rence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons examiner les six principales erreurs couramment commises lors du lancement d'un programme de marketing d'affiliation et expliquer comment les \u00e9viter. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Neglecting_to_Promote_Your_Affiliate_Program\"><\/span>1. N\u00e9gliger la promotion de votre programme d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re chose \u00e0 faire est de n\u00e9gliger la promotion de votre programme de marketing d'affiliation. Il est pratiquement impossible de faire de votre programme un succ\u00e8s si vous ne l'avez pas fait conna\u00eetre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans l'id\u00e9al, vous devriez commencer par <a href=\"https:\/\/easyaffiliate.com\/fr\/5-places-you-can-promote-your-affiliate-program-right-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">la publicit\u00e9 de votre programme<\/a> avant m\u00eame son lancement. Vous pouvez commencer par informer votre public existant de son existence (par exemple, par le biais d'un envoi de courriels) et par clarifier ses avantages et les gains qu'il peut en retirer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, il est conseill\u00e9 d'int\u00e9grer des banni\u00e8res sur votre page d'accueil (ou sur toute autre page tr\u00e8s fr\u00e9quent\u00e9e) :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/hubspot-affiliate-banner-1024x526.png\" alt=\"Une banni\u00e8re promotionnelle d&#039;un programme d&#039;affiliation.\" class=\"wp-image-4841\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/hubspot-affiliate-banner-1024x526.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/hubspot-affiliate-banner-300x154.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/hubspot-affiliate-banner-768x395.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/hubspot-affiliate-banner-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/hubspot-affiliate-banner-276x142.png 276w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/hubspot-affiliate-banner-525x270.png 525w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/hubspot-affiliate-banner-1216x625.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/hubspot-affiliate-banner-156x80.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/hubspot-affiliate-banner.png 1521w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les publications dans les m\u00e9dias sociaux peuvent \u00e9galement \u00eatre un moyen efficace de notifier votre programme aux personnes qui vous suivent d\u00e9j\u00e0 et \u00e0 celles qui vous suivent d\u00e9j\u00e0. Tous ces contenus peuvent conduire les parties int\u00e9ress\u00e9es \u00e0 une page d\u00e9di\u00e9e qui explique tous les d\u00e9tails cl\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Forgetting_to_Vet_Your_Affiliate_Partners\"><\/span>2. Oublier de contr\u00f4ler vos partenaires affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est tentant d'accepter sans discernement toutes les personnes qui s'inscrivent \u00e0 votre programme d'affiliation. Cela vient d'un d\u00e9sir de le d\u00e9velopper le plus rapidement possible. Cependant, il est judicieux de <a href=\"https:\/\/easyaffiliate.com\/fr\/qualities-of-an-excellent-affiliate-what-to-look-for\/\" target=\"_blank\" rel=\"noreferrer noopener\">faire preuve de diligence raisonnable<\/a> et recueillir des informations g\u00e9n\u00e9rales sur chaque candidat, car celui-ci sera amen\u00e9 \u00e0 promouvoir vos produits ou services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conclusion de partenariats avec des personnes dont le seul objectif est de gagner rapidement de l'argent peut donner une mauvaise r\u00e9putation \u00e0 votre marque. En outre, comme ces personnes peuvent \u00e9galement \u00eatre enclines \u00e0 spammer des liens et \u00e0 s'engager dans d'autres activit\u00e9s de marketing direct, vous risquez de perdre votre r\u00e9putation. <a href=\"https:\/\/easyaffiliate.com\/fr\/black-hat-seo-tactics-you-need-to-avoid\/\" target=\"_blank\" rel=\"noreferrer noopener\">des pratiques peu reluisantes<\/a>votre classement sur les pages pourrait \u00eatre affect\u00e9 n\u00e9gativement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est donc pr\u00e9f\u00e9rable de s'assurer que toutes les personnes que vous acceptez r\u00e9pondent aux crit\u00e8res suivants (au minimum) :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dispose d'un canal de contenu de qualit\u00e9 (blog, podcast, profils sur les r\u00e9seaux sociaux, etc.) r\u00e9guli\u00e8rement mis \u00e0 jour<\/li><li>Est une v\u00e9ritable entreprise ou a une exp\u00e9rience ant\u00e9rieure en mati\u00e8re d'affiliation<\/li><li>Ne se livre pas \u00e0 des pratiques de spam dans son contenu existant<\/li><li>est \u00e9tabli dans son cr\u00e9neau et b\u00e9n\u00e9ficie de la confiance de son public (comme l'indiquent un public tr\u00e8s engag\u00e9, une forte pr\u00e9sence sur les m\u00e9dias sociaux, etc.)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dans l'ensemble, vous aurez tout int\u00e9r\u00eat \u00e0 vous concentrer sur la constitution d'un groupe d'affili\u00e9s restreint mais solide, plut\u00f4t que d'en recruter un grand nombre qui risquerait de faire plus de mal que de bien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Failing_to_Pay_Enough_Commission\"><\/span>3. Ne pas payer suffisamment de commissions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'int\u00e9r\u00eat d'un programme d'affiliation r\u00e9side dans le fait que n'importe qui peut gagner de l'argent en faisant la promotion des produits ou des services d'une marque. M\u00eame si cela demande bien s\u00fbr un certain travail, les affili\u00e9s peuvent g\u00e9n\u00e9rer ce qui s'apparente essentiellement \u00e0 un revenu passif une fois que les structures ad\u00e9quates sont en place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela \u00e9tant dit, les r\u00e9compenses devront toujours \u00eatre int\u00e9ressantes pour attirer des sp\u00e9cialistes du marketing de qualit\u00e9. \u00c9tant donn\u00e9 que de nombreuses entreprises proposent d\u00e9sormais des programmes d'affiliation pour promouvoir leurs offres, il est important de se d\u00e9marquer, faute de quoi vous risquez de perdre du terrain face \u00e0 la concurrence. Si <a href=\"https:\/\/easyaffiliate.com\/fr\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">vos taux de commission<\/a> ne sont pas assez attrayantes, vous risquez de voir peu de candidats.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-commission-slider-1024x437.png\" alt=\"Exemple de taux de commission d&#039;affiliation.\" class=\"wp-image-4842\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-commission-slider-1024x437.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-commission-slider-300x128.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-commission-slider-768x327.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-commission-slider-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-commission-slider-333x142.png 333w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-commission-slider-633x270.png 633w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-commission-slider-1216x518.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-commission-slider-156x67.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-commission-slider.png 1501w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Il est vrai qu'il n'est pas toujours possible de payer des taux \u00e9lev\u00e9s pour des services d'assistance technique. <em>tous<\/em> de vos produits. Toutefois, il est g\u00e9n\u00e9ralement judicieux de disposer d'une liste d'articles \u00e0 forte commission. En outre, vous devez veiller \u00e0 ce que les paiements soient effectu\u00e9s le plus t\u00f4t possible et conform\u00e9ment \u00e0 votre contrat d'affiliation. Dans le cas contraire, vos partenaires risquent de perdre leur motivation \u00e0 promouvoir votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le m\u00eame ordre d'id\u00e9es, il est important de ne pas r\u00e9duire les commissions apr\u00e8s les inscriptions. Cela pourrait inciter vos affili\u00e9s \u00e0 cesser de promouvoir vos produits, voire \u00e0 quitter compl\u00e8tement votre programme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Not_Tracking_Affiliate_Activities\"><\/span>4. Ne pas suivre les activit\u00e9s des affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame vos meilleurs efforts pour contr\u00f4ler les affili\u00e9s potentiels peuvent s'av\u00e9rer insuffisants. Il se peut que vous ayez encore des partenaires commerciaux qui d\u00e9passent les bornes et s'engagent dans des pratiques douteuses, voire contraires \u00e0 l'\u00e9thique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi vous devez mettre en place un calendrier coh\u00e9rent pour examiner le trafic et les ventes des affili\u00e9s afin de d\u00e9tecter les incoh\u00e9rences. En contr\u00f4lant vos affili\u00e9s de mani\u00e8re proactive, vous vous assurez qu'ils ne nuisent pas \u00e0 votre r\u00e9putation. Cela peut m\u00eame vous aider \u00e0 \u00e9viter les probl\u00e8mes d\u00e8s le d\u00e9but.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement tr\u00e8s important de <a href=\"https:\/\/easyaffiliate.com\/fr\/set-out-terms-and-conditions\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9finir les termes et conditions<\/a> pour votre programme avant de le lancer :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-terms-and-conditions-1024x520.png\" alt=\"Les conditions g\u00e9n\u00e9rales d&#039;un programme d&#039;affiliation.\" class=\"wp-image-4843\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-terms-and-conditions-1024x520.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-terms-and-conditions-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-terms-and-conditions-768x390.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-terms-and-conditions-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-terms-and-conditions-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-terms-and-conditions-532x270.png 532w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-terms-and-conditions-1216x617.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-terms-and-conditions-156x79.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/affiliate-terms-and-conditions.png 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne vous restera plus qu\u2019\u00e0 les appliquer si n\u00e9cessaire, ce qui pourra contribuer \u00e0 dissuader d\u2019autres m\u00e9faits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Neglecting_to_Spell_Out_Acceptable_and_Unacceptable_Marketing_Strategies\"><\/span>5. N\u00e9gliger de pr\u00e9ciser les strat\u00e9gies de marketing acceptables et inacceptables<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons \u00e9tabli que certains affili\u00e9s peuvent avoir des pratiques commerciales douteuses, malgr\u00e9 tous les efforts que vous avez d\u00e9ploy\u00e9s pour les contr\u00f4ler au stade de la candidature. Cependant, il est \u00e9galement possible que vous n'ayez tout simplement pas \u00e9tabli des r\u00e8gles suffisamment claires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous lancerez votre programme, vous devrez \u00e9tablir des r\u00e8gles claires concernant les pratiques acceptables et celles qui ne le sont pas. Par exemple, certaines entreprises interdisent \u00e0 leurs affili\u00e9s d'ench\u00e9rir sur certains mots-cl\u00e9s li\u00e9s \u00e0 la marque dans <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google AdWords<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pensez \u00e0 inclure une liste d'activit\u00e9s promotionnelles autoris\u00e9es dans vos conditions d'affiliation et \u00e0 interdire tout le reste. Vous \u00e9viterez ainsi le risque que vos partenaires utilisent des techniques que vous ne connaissez pas et vous pr\u00e9serverez votre r\u00e9putation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Failing_to_Treat_Your_Affiliates_Like_Business_Partners\"><\/span>6. Ne pas traiter ses affili\u00e9s comme des partenaires commerciaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les partenariats d'affiliation sont des relations commerciales. Vous devez donc les traiter comme telles. S'il vous incombe de d\u00e9finir des r\u00e8gles pour veiller \u00e0 ce que les affili\u00e9s ne nuisent pas \u00e0 la r\u00e9putation de votre marque, vous devez \u00e9galement leur accorder une certaine souplesse et \u00e9viter de les traiter comme des salari\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, vous devriez envisager d\u2019adopter des techniques de marketing flexibles (dans les limites des contraintes que vous vous \u00eates fix\u00e9es, comme \u00e9voqu\u00e9 plus haut). Vous devrez \u00e9galement \u00e9viter d\u2019imposer trop de r\u00e8gles et, d\u2019une mani\u00e8re g\u00e9n\u00e9rale, de vous montrer trop autoritaire. L\u2019objectif est de d\u00e9velopper et de maintenir <a href=\"https:\/\/easyaffiliate.com\/fr\/why-building-an-affiliate-community-is-so-powerful\/\" target=\"_blank\" rel=\"noreferrer noopener\">de solides relations de travail<\/a> avec vos affili\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La communication est un \u00e9l\u00e9ment cl\u00e9 pour \u00e9tablir des partenariats solides. C'est pourquoi vous devrez veiller \u00e0 maintenir une communication fluide, en restant \u00e0 l'\u00e9coute des pr\u00e9occupations et des suggestions des affili\u00e9s. Cela peut n\u00e9cessiter d'organiser des r\u00e9unions r\u00e9guli\u00e8res, mais aussi d'envoyer des lettres d'information et du contenu p\u00e9dagogique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre avantage de la communication avec vos affili\u00e9s r\u00e9side dans le fait que, comme ils sont souvent en contact direct avec vos utilisateurs finaux, vous pouvez mieux cerner les produits ou services que votre public recherche et pour lesquels il est pr\u00eat \u00e0 payer. Il est donc pr\u00e9f\u00e9rable de solliciter activement ces retours d'exp\u00e9rience, car vos affili\u00e9s pourraient, sans le vouloir, passer ces informations sous silence.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9marrage <a href=\"https:\/\/easyaffiliate.com\/fr\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">un programme de marketing d'affiliation<\/a> peut \u00eatre un excellent moyen d'augmenter vos revenus. Si vous proc\u00e9dez de la bonne mani\u00e8re, vous pouvez \u00e9tablir des relations \u00e0 long terme avec des partenaires qui vous aideront \u00e0 mieux faire conna\u00eetre votre marque. Vous pouvez \u00e9galement mieux comprendre les besoins de vos publics cibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cours de route, il est \u00e9galement essentiel d\u2019\u00e9viter ces six erreurs courantes :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>N\u00e9gliger de promouvoir votre programme d'affiliation.<\/li><li>Oublier de contr\u00f4ler vos partenaires affili\u00e9s.<\/li><li>Ne pas payer suffisamment de commissions.<\/li><li>Ne pas suivre les activit\u00e9s des affili\u00e9s.<\/li><li>N\u00e9gliger de pr\u00e9ciser les strat\u00e9gies de marketing acceptables et inacceptables.<\/li><li>Ne pas traiter ses affili\u00e9s comme des partenaires commerciaux.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous commis l'une de ces erreurs et comment les avez-vous corrig\u00e9es (ou comment comptez-vous les corriger) ? Faites-le nous savoir dans les commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Affiliate marketing can be very profitable when done right. According to a Business Insider report, it accounts for about 15 percent of overall revenue in the digital media industry. However, there are some common mistakes business owners are prone to making when starting new programs, which can hamper long-term success. 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