{"id":4839,"date":"2020-11-17T06:28:00","date_gmt":"2020-11-17T06:28:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4839"},"modified":"2021-06-04T17:46:49","modified_gmt":"2021-06-04T17:46:49","slug":"conversion-rate-optimization-how-to-do-it","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/conversion-rate-optimization-how-to-do-it\/","title":{"rendered":"Optimisation du taux de conversion : Qu'est-ce que c'est et comment le faire ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59e5ecb6adb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59e5ecb6adb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/conversion-rate-optimization-how-to-do-it\/#An_Introduction_to_Conversion_Rate_Optimization_CRO\" >Introduction \u00e0 l'optimisation des taux de conversion (CRO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/conversion-rate-optimization-how-to-do-it\/#How_to_Get_Started_with_Conversion_Rate_Optimization_on_Your_Website_In_4_Steps\" >Comment d\u00e9marrer l'optimisation du taux de conversion sur votre site web (en 4 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_1_Determine_Your_Goals\" >\u00c9tape 1 : D\u00e9terminer vos objectifs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_2_Analyze_Your_Sites_Data\" >\u00c9tape 2 : Analyser les donn\u00e9es de votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_3_Make_Your_Optimizations\" >\u00c9tape 3 : Optimisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/conversion-rate-optimization-how-to-do-it\/#Step_4_Conduct_AB_Tests\" >\u00c9tape 4 : Effectuer des tests A\/B<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/conversion-rate-optimization-how-to-do-it\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates propri\u00e9taire d'une entreprise, on peut sans doute affirmer sans se tromper que vous souhaitez la voir se d\u00e9velopper et g\u00e9n\u00e9rer davantage de chiffre d'affaires. Le r\u00e9f\u00e9rencement naturel (SEO) est une strat\u00e9gie couramment utilis\u00e9e pour augmenter le trafic sur votre site web et attirer davantage de clients, surtout si vous disposez \u00e9galement d'un <a href=\"https:\/\/www.knownhost.com\/wordpress-hosting.html\">plan d'h\u00e9bergement wordpress<\/a>. Toutefois, si vous constatez que vos ventes ne progressent toujours pas, vous devrez peut-\u00eatre changer de strat\u00e9gie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La solution pourrait bien consister \u00e0 tirer davantage parti du trafic dont vous disposez d\u00e9j\u00e0. C'est ce qu'on appelle l'optimisation du taux de conversion (CRO). La CRO est un sujet tr\u00e8s en vogue dans le domaine du marketing ces derniers temps, mais si vous ne vous y \u00eates jamais int\u00e9ress\u00e9, elle peut vous sembler trop technique et complexe. Heureusement, ce n'est pas vraiment le cas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons d\u00e9mystifier le CRO. Nous commencerons par expliquer ce que c'est et pourquoi c'est important. Nous vous pr\u00e9senterons ensuite un cadre de base pour optimiser votre site. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Conversion_Rate_Optimization_CRO\"><\/span>Introduction \u00e0 l'optimisation des taux de conversion (CRO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d\u2019abord, clarifions un peu la terminologie. A <em>conversion<\/em> d\u00e9signe le moment o\u00f9 un utilisateur effectue une action souhait\u00e9e sur votre site. Il peut s'agir de s'abonner \u00e0 votre newsletter, de cr\u00e9er un compte, de s'inscrire \u00e0 un essai gratuit, d'acheter un produit ou de toute autre action contribuant \u00e0 la r\u00e9alisation des objectifs de votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le taux de conversion de votre site correspond simplement au pourcentage d'utilisateurs qui effectuent l'une de ces actions sur votre site. Vous pouvez calculer votre taux de conversion en divisant le nombre de conversions par le nombre de visiteurs, puis en multipliant le r\u00e9sultat par 100. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supposons que vous ayez une page de renvoi pour un produit. Si 1 000 visiteurs arrivent sur cette page et que 100 d'entre eux effectuent des achats, le taux de conversion de votre page de renvoi est de 10 % (100\/1 000 * 100).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le CRO est le processus d'ajustement de votre site web et de son contenu afin de maximiser votre taux de conversion. Il s'agit g\u00e9n\u00e9ralement de passer au peigne fin les analyses et les donn\u00e9es pour trouver des possibilit\u00e9s d'am\u00e9lioration, puis de mettre en \u0153uvre et de tester ces changements. Ce processus d'analyse, de mise en \u0153uvre et de test est ensuite r\u00e9p\u00e9t\u00e9 \u00e0 plusieurs reprises dans le cadre d'un processus it\u00e9ratif continu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_Conversion_Rate_Optimization_on_Your_Website_In_4_Steps\"><\/span>Comment d\u00e9marrer l'optimisation du taux de conversion sur votre site web (en 4 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il peut \u00eatre intimidant de chercher \u00e0 savoir quels changements apporter \u00e0 son site pour augmenter les conversions. Toutefois, si vous abordez le processus de mani\u00e8re syst\u00e9matique, vous pourrez apporter des modifications efficaces et obtenir les r\u00e9sultats escompt\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, le CRO ne n\u00e9cessite que quatre \u00e9tapes simples. Voici comment vous y prendre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Determine_Your_Goals\"><\/span>\u00c9tape 1 : D\u00e9terminer vos objectifs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re \u00e9tape du CRO consiste \u00e0 d\u00e9terminer les objectifs que vous souhaitez optimiser. Commencez par d\u00e9finir clairement vos objectifs commerciaux g\u00e9n\u00e9raux. \u00c0 ce stade, ceux-ci seront probablement assez g\u00e9n\u00e9riques. Par exemple, vous souhaitez peut-\u00eatre augmenter le chiffre d'affaires d'un segment particulier de votre activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois vos objectifs g\u00e9n\u00e9raux d\u00e9finis, vous pouvez les approfondir et les pr\u00e9ciser. Examinez la mani\u00e8re dont votre site web peut contribuer \u00e0 la r\u00e9alisation de vos objectifs commerciaux et fixez des cibles \u00e9troites, centr\u00e9es sur le site web. Il peut s'agir d'un plus grand nombre d'achats \u00e0 partir d'une page de renvoi, d'un plus grand nombre d'inscriptions \u00e0 une lettre d'information \u00e9lectronique ou d'un plus grand nombre d'inscriptions \u00e0 un concours de recrutement en ligne. <a href=\"https:\/\/easyaffiliate.com\/fr\/affiliate-program-prepare-recruits\/\" target=\"_blank\" rel=\"noreferrer noopener\">programme de formation des affili\u00e9s<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, il est important de sortir de la phase de d\u00e9finition des objectifs avec des id\u00e9es pr\u00e9cises sur ce que vous souhaitez am\u00e9liorer. Vous pourrez ainsi mesurer et \u00e9valuer les r\u00e9sultats de vos optimisations par la suite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Analyze_Your_Sites_Data\"><\/span>\u00c9tape 2 : Analyser les donn\u00e9es de votre site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois vos objectifs fix\u00e9s, il est temps d'analyser les performances de vos pages. L'optimisation du taux de conversion (CRO) est un processus qui repose largement sur les donn\u00e9es : \u00e0 chaque \u00e9tape, vous devez vous appuyer sur des chiffres concrets plut\u00f4t que de vous fier \u00e0 des suppositions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe deux sources d'informations. Tout d'abord, vous devrez effectuer une analyse quantitative. Consultez les statistiques de votre site web pour conna\u00eetre votre taux de conversion actuel, ainsi que les parties de vos pages avec lesquelles les utilisateurs interagissent et d'o\u00f9 ils proviennent (<a href=\"https:\/\/easyaffiliate.com\/fr\/how-to-promote-your-affiliate-program-using-twitter-chats\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9dias sociaux<\/a>(liens par courriel, recherche organique, etc.). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces informations vous aident \u00e0 d\u00e9terminer sur quelles parties de chaque page vous concentrer lors de l'optimisation. Il n'est en effet pas tr\u00e8s judicieux de modifier l'appel \u00e0 l'action (CTA) le plus cliqu\u00e9 de la page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreux outils pour collecter des donn\u00e9es, mais <a href=\"http:\/\/analytics.google.com\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"analytics.google.com\">Google Analytics<\/a> est le plus populaire. Il est gratuit et peut fournir une quantit\u00e9 impressionnante d'informations :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition.jpg\" alt=\"Le volet Acquisition de Google Analytics.\" class=\"wp-image-4852\" width=\"800\" height=\"325\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition.jpg 1894w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-300x122.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1024x416.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-768x312.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1536x624.jpg 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-18x7.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-349x142.jpg 349w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-664x270.jpg 664w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1216x494.jpg 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-1832x745.jpg 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/analytics-acquisition-156x63.jpg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les <em>Acquisition<\/em> et <em>Comportement<\/em> Les onglets du tableau de bord de Google Analytics vous fourniront sans doute les informations les plus utiles. Ils vous permettront de savoir d'o\u00f9 viennent les utilisateurs, \u00e0 quel endroit ils quittent chaque page et sur quelles autres pages ils cliquent au cours de leurs visites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus d'analyser les donn\u00e9es analytiques, il est judicieux de mener une enqu\u00eate aupr\u00e8s de vos utilisateurs r\u00e9els. Demandez-leur pourquoi ils font tels ou tels choix sur votre site, quels sont selon eux ses points forts et ses points faibles, et quels \u00e9l\u00e9ments cr\u00e9ent des frictions et les emp\u00eachent de passer \u00e0 l'action. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre site est un site WordPress, envisagez d'utiliser l'outil <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights<\/a>qui vous permet d'acc\u00e9der \u00e0 toutes vos donn\u00e9es Google Analytics directement depuis le tableau de bord de WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Make_Your_Optimizations\"><\/span>\u00c9tape 3 : Optimisation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il est maintenant temps de faire le point sur ce que vous avez appris et de mettre en \u0153uvre vos optimisations. Ce faisant, le point le plus important \u00e0 retenir est de toujours vous fier aux donn\u00e9es. L'intuition, c'est bien, mais dans le cadre de ce que nous faisons ici, les chiffres ne mentent g\u00e9n\u00e9ralement pas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous apportez des modifications, ne n\u00e9gligez pas les petits d\u00e9tails. M\u00eame une action aussi simple que de changer la couleur de votre bouton d'appel \u00e0 l'action (CTA) peut avoir un impact notable sur le nombre de clics qu'il g\u00e9n\u00e8re. Voici d'autres modifications efficaces que vous pourriez apporter (cette liste n'est bien s\u00fbr pas exhaustive) :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>R\u00e9diger le texte de votre CTA <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2020\/01\/how-to-write-your-ctas-to-fit-your-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">plus active et actionnable<\/a><\/li><li>Modifier le langage utilis\u00e9 pour d\u00e9crire votre produit<\/li><li>Utiliser une palette de couleurs plus attrayante<\/li><li>Ajout ou suppression de contenu pour raccourcir ou allonger la page<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette partie peut s'av\u00e9rer \u00e9crasante. Pour vous aider \u00e0 d\u00e9cider sur quoi vous concentrer, utilisez le cadre PIE : <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Potentiel :<\/strong> Quelle page, quelle zone ou quel \u00e9l\u00e9ment a le plus de chances d'am\u00e9liorer votre taux de conversion ? <\/li><li><strong>Importance :<\/strong> Quelle est la valeur des conversions qui ont lieu sur la page ou via l'\u00e9l\u00e9ment que vous envisagez de modifier ?<\/li><li><strong>Facilit\u00e9 :<\/strong> Combien de temps et d'efforts devront \u00eatre consacr\u00e9s \u00e0 ce changement ? <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Des notes plus \u00e9lev\u00e9es dans ces cat\u00e9gories signifient g\u00e9n\u00e9ralement qu'un changement devrait \u00eatre plus prioritaire. En d'autres termes, commencez par les modifications les plus faciles, sur vos pages les plus en vue qui sont li\u00e9es \u00e0 votre objectif de conversion le plus important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Conduct_AB_Tests\"><\/span>\u00c9tape 4 : Effectuer des tests A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, une fois vos optimisations termin\u00e9es, il est temps de passer aux tests. La m\u00e9thode la plus courante est ce qu\u2019on appelle le \u2018 test A\/B \u2019 ou <a href=\"https:\/\/easyaffiliate.com\/fr\/how-to-utilize-split-testing-in-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">essais fractionn\u00e9s<\/a>. Ce processus implique l'utilisation d'un outil permettant de proposer \u00e0 certains utilisateurs l'ancienne version de votre site, tandis que d'autres voient la version mise \u00e0 jour. Vous comparez ensuite les analyses de chacun pour d\u00e9terminer si vos changements ont \u00e9t\u00e9 efficaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe un <a href=\"https:\/\/vwo.com\/blog\/15-free-ab-split-testing-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">nombre d'outils disponibles<\/a> pour simplifier les tests A\/B. Quel que soit votre choix, le plus important est de suivre les donn\u00e9es avec diligence. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ex\u00e9cutez votre test A\/B pendant un certain temps et comparez les mesures aux objectifs que vous avez fix\u00e9s \u00e0 l'\u00e9tape 1. Si la nouvelle version est plus performante que l'ancienne, remplacez-la. Si ce n'est pas le cas, retournez \u00e0 votre planche \u00e0 dessin et essayez d'autres mises \u00e0 jour. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas que le CRO est un processus continu qui consiste \u00e0 analyser, optimiser, tester, puis analyser \u00e0 nouveau. C'est en l'int\u00e9grant pleinement \u00e0 votre strat\u00e9gie marketing que vous obtiendrez les meilleurs r\u00e9sultats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si le trafic de votre site web augmente mais que vos ventes ne suivent pas, l'optimisation du taux de conversion (CRO) devrait \u00eatre votre prochaine \u00e9tape. Ce processus vise \u00e0 maximiser le potentiel de votre site afin de g\u00e9n\u00e9rer davantage de ventes ou d'inscriptions parmi vos visiteurs. M\u00eame si cela peut para\u00eetre complexe, c'est en r\u00e9alit\u00e9 assez simple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il vous suffit de suivre ces quatre \u00e9tapes pour optimiser votre site en un clin d'\u0153il :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>D\u00e9terminez vos objectifs.<\/li><li>Analysez vos donn\u00e9es.<\/li><li>Effectuez vos optimisations.<\/li><li>Effectuez des tests A\/B.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Pour aller de l'avant, vous pouvez consulter le site suivant <a href=\"https:\/\/leelinesourcing.com\/improve-ecommerce-conversion-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent article de Leeline Sourcing<\/a> pour obtenir des informations plus d\u00e9taill\u00e9es sur l'am\u00e9lioration de vos taux de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur l'ORC ? Faites-le nous savoir dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Et n'oubliez pas de vous abonner dans la case ci-dessous !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you own a business, it&#8217;s probably safe to say you&#8217;d like it to grow and generate more revenue. Search engine optimization (SEO) is a common strategy used to increase web traffic and bring in more customers, specially if you also get a reliable wordpress hosting plan. 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17:37:21","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-01-06 18:51:08","updated":"2026-07-09 17:37:21"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tConversion Rate Optimization: What It Is and How to Do It\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/fr"},{"label":"Business","link":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/business\/"},{"label":"Conversion Rate Optimization: What It Is and How to Do 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