{"id":4961,"date":"2024-04-11T07:39:00","date_gmt":"2024-04-11T07:39:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4961"},"modified":"2024-07-31T16:46:55","modified_gmt":"2024-07-31T16:46:55","slug":"history-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/","title":{"rendered":"Histoire du marketing d'affiliation (ce qu'il faut savoir)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5393afb6957\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5393afb6957\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#A_Brief_History_of_Affiliate_Marketing_How_It_Got_Its_Start\" >Une br\u00e8ve histoire du marketing d'affiliation : Les d\u00e9buts du marketing d'affiliation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#Affiliate_Marketing_Before_the_Internet\" >Le marketing d'affiliation avant l'Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#Affiliate_Marketing_Goes_Digital\" >Le marketing d'affiliation passe au num\u00e9rique<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#The_2000s_and_the_Impact_of_Amazon_on_Affiliate_Marketing\" >Les ann\u00e9es 2000 et l'impact d'Amazon sur le marketing d'affiliation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#Googles_Influence\" >L'influence de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#Amazons_Expansion\" >L'expansion d'Amazon<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#Mobile_and_Social_Media_Expansion_2010s\" >Expansion de la t\u00e9l\u00e9phonie mobile et des m\u00e9dias sociaux (ann\u00e9es 2010)<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#Smartphone_Adoption\" >Adoption des smartphones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#Social_Media_Giants\" >Les g\u00e9ants des m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#YouTubes_Role\" >Le r\u00f4le de YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#Affiliate_Software_Innovations\" >Innovations en mati\u00e8re de logiciels d'affiliation<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#Why_Affiliate_Marketing_Networks_Became_Popular\" >Pourquoi les r\u00e9seaux de marketing d'affiliation sont-ils devenus populaires ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Si vous lisez ces lignes, vous vous y connaissez sans doute bien en <a href=\"https:\/\/easyaffiliate.com\/fr\/affiliate-marketing-for-beginners\/\" title=\"Le marketing d&#039;affiliation pour les d\u00e9butants : Les bases\">comment fonctionne le marketing d'affiliation<\/a>. Les marques travaillent avec des influenceurs, des \u00e9diteurs ou d'autres cr\u00e9ateurs de contenu pour promouvoir leurs produits ou services. Ces partenaires touchent ensuite une commission sur chaque vente qu'ils r\u00e9alisent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce mod\u00e8le de base est au c\u0153ur de tous les programmes de marketing d'affiliation. Cependant, le secteur dans son ensemble a consid\u00e9rablement \u00e9volu\u00e9 depuis ses d\u00e9buts \u00e0 la fin des ann\u00e9es 90. Il est essentiel de bien comprendre ces changements et l'\u00e9volution du syst\u00e8me d'affiliation si vous \u00eates un acteur de ce secteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous pr\u00e9senter un bref historique du marketing d'affiliation, depuis ses d\u00e9buts jusqu'\u00e0 aujourd'hui. C'est parti pour un petit retour en arri\u00e8re !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Brief_History_of_Affiliate_Marketing_How_It_Got_Its_Start\"><\/span>Une br\u00e8ve histoire du marketing d'affiliation : Les d\u00e9buts du marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_Before_the_Internet\"><\/span>Le marketing d'affiliation avant l'Internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing de recommandation existe depuis longtemps. Les entreprises r\u00e9compensent depuis longtemps les personnes qui leur am\u00e8nent de nouveaux clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien avant que les vagues num\u00e9riques ne transforment notre fa\u00e7on de faire des affaires, le marketing d'affiliation a trouv\u00e9 sa place gr\u00e2ce \u00e0 des moyens plus simples tels que le bouche-\u00e0-oreille et les t\u00e9moignages personnels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si l'on remonte en 1760, on d\u00e9couvre que le potier britannique Josiah Wedgwood tirait parti des recommandations royales pour renforcer l'attrait de ses cr\u00e9ations, pr\u00e9figurant ainsi les campagnes promotionnelles men\u00e9es aujourd'hui par les influenceurs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au XXe si\u00e8cle, le paysage s'est d\u00e9plac\u00e9 vers le marketing multi-niveaux (MLM), o\u00f9 les produits ont gagn\u00e9 en popularit\u00e9 gr\u00e2ce \u00e0 des r\u00e9seaux tentaculaires de vendeurs ind\u00e9pendants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_Goes_Digital\"><\/span>Le marketing d'affiliation passe au num\u00e9rique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, le marketing de recommandation ou d'affiliation en ligne n'a vu le jour qu'au milieu des ann\u00e9es 1990.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un magasin de fleurs en ligne fond\u00e9 par <a href=\"https:\/\/en.wikipedia.org\/wiki\/William_J._Tobin#:~:text=Tobin%20founded%20PC%20Flowers%20and,services%20for%20numerous%20large%20websites.\" target=\"_blank\" rel=\"noreferrer noopener\">William J. Tobin<\/a> appel\u00e9 PC Flowers and Gifts a \u00e9t\u00e9 le pionnier du premier programme d'affiliation pour le web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le site de commerce \u00e9lectronique a \u00e9t\u00e9 mis en ligne en 1989 et a lanc\u00e9 sa nouvelle strat\u00e9gie marketing peu apr\u00e8s. D\u00e8s 1993, le programme g\u00e9n\u00e9rait des millions de chiffre d'affaires par an. En 1995, il comptait plus de 2 500 affili\u00e9s issus de l'ensemble du Web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 1996, Tobin a d\u00e9pos\u00e9 une demande de brevet concernant le marketing d'affiliation et le suivi des clics. Ce brevet lui a \u00e9t\u00e9 accord\u00e9 en 2000.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, \u00e0 cette \u00e9poque, PC Flowers and Gifts \u00e9tait loin d'\u00eatre le seul acteur dans le domaine du marketing d'affiliation. D'autres entreprises avaient constat\u00e9 son succ\u00e8s et d\u00e9cid\u00e9 d'adopter la m\u00e9thode pour leur propre usage. L'une de ces entreprises \u00e9tait Amazon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_2000s_and_the_Impact_of_Amazon_on_Affiliate_Marketing\"><\/span>Les ann\u00e9es 2000 et l'impact d'Amazon sur le marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'\u00e9volution du paysage num\u00e9rique dans les ann\u00e9es 2000 a vu l'\u00e9mergence de plusieurs acteurs et technologies cl\u00e9s, qui ont consid\u00e9rablement modifi\u00e9 la trajectoire du marketing d'affiliation :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Googles_Influence\"><\/span>L'influence de Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google AdWords, lanc\u00e9 en 2000, a introduit une nouvelle fa\u00e7on pour les affili\u00e9s de promouvoir des produits \u00e0 l'aide de la publicit\u00e9 PPC. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette innovation a permis aux affili\u00e9s d'attirer un trafic cibl\u00e9 vers leurs sites ou directement vers les pages des marchands, et de percevoir des commissions sur les ventes ou les clics qui en r\u00e9sultent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les mises \u00e0 jour de l'algorithme de Google au cours de cette d\u00e9cennie ont \u00e9galement mis en avant l'importance d'un contenu de qualit\u00e9, ce qui a indirectement incit\u00e9 les strat\u00e9gies de marketing d'affiliation \u00e0 se concentrer sur la cr\u00e9ation de contenu ax\u00e9 sur la valeur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Amazons_Expansion\"><\/span>L'expansion d'Amazon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le c\u00e9l\u00e8bre programme d'affiliation d'Amazon, <a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Associ\u00e9s d'Amazon<\/a>, a vu le jour en 1996. M\u00eame s\u2019il ne s\u2019agissait pas du tout premier programme d\u2019affiliation, il&nbsp;<em>\u00e9tait&nbsp;<\/em>le premier \u00e0 avoir \u00e9t\u00e9 mis \u00e0 la disposition du grand public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En s'inscrivant \u00e0 Amazon Associates, les membres pouvaient publier des banni\u00e8res personnalis\u00e9es qui renvoyaient \u00e0 Amazon ou y \u00e9taient directement li\u00e9es. Aujourd'hui, le programme est un v\u00e9ritable mastodonte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 sa vaste gamme de produits et \u00e0 sa r\u00e9putation de marque de confiance, Amazon est devenu un choix tr\u00e8s pris\u00e9 des affili\u00e9s, et son programme d'affiliation a servi de mod\u00e8le \u00e0 de nombreux autres. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La facilit\u00e9 avec laquelle les petites entreprises ont pu int\u00e9grer les liens d'affiliation d'Amazon \u00e0 leurs sites web ou \u00e0 leurs blogs a d\u00e9mocratis\u00e9 le marketing d'affiliation, en faisant une strat\u00e9gie viable pour les entreprises de toutes tailles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, \u00e0 ses d\u00e9buts, il \u00e9tait tr\u00e8s diff\u00e9rent, principalement pour deux raisons :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c0 l'\u00e9poque, Amazon ne vendait que des livres.<\/li>\n\n\n\n<li>En 1996, l'entreprise n'avait qu'un an d'existence et son introduction en bourse \u00e9tait encore en cours. <a href=\"https:\/\/techcrunch.com\/2017\/06\/28\/a-look-back-at-amazons-1997-ipo\/\" target=\"_blank\" rel=\"noreferrer noopener\">un an de d\u00e9calage dans son avenir<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis lors, l'ascension d'Amazon a \u00e9t\u00e9 fulgurante pendant plus de deux d\u00e9cennies. On peut sans doute attribuer une partie de ce succ\u00e8s au programme Amazon Associates. Ce programme existe toujours, bien s\u00fbr, et son champ d'action s'\u00e9tend d\u00e9sormais bien au-del\u00e0 des livres :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"922\" height=\"473\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates.png\" alt=\"La page d&#039;accueil d&#039;Amazon Associates.\" class=\"wp-image-4962\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates.png 922w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-300x154.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-768x394.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-277x142.png 277w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-526x270.png 526w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/amazon-associates-156x80.png 156w\" sizes=\"(max-width: 922px) 100vw, 922px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, <a href=\"https:\/\/w3techs.com\/technologies\/details\/ad-amazonassociates#:~:text=Usage%20statistics%20and%20market%20share%20of%20Amazon%20Associates%20for%20websites,-This%20report%20shows&amp;text=Amazon%20Associates%20is%20used%20by,is%200.9%25%20of%20all%20websites.\" target=\"_blank\" rel=\"noreferrer noopener\">environ 2,3 pour cent<\/a> Parmi tous les sites web qui utilisent des r\u00e9seaux publicitaires, bon nombre sont affili\u00e9s au programme Amazon Affiliates. C'est un chiffre colossal, ce qui est tout \u00e0 fait logique quand on sait combien de personnes font confiance \u00e0 Amazon pour leurs achats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'avantage dont b\u00e9n\u00e9ficient les grands acteurs du commerce \u00e9lectronique, tels qu'Amazon, en mati\u00e8re de marketing d'affiliation est \u00e9vident : tout le monde les conna\u00eet. Cela signifie qu'en th\u00e9orie, il est plus facile pour les affili\u00e9s de r\u00e9aliser des ventes, car les utilisateurs sont plus enclins \u00e0 faire confiance aux produits qu'ils mettent en avant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 Amazon Associates, le concept d'espace public est devenu une r\u00e9alit\u00e9. <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/saas-affiliate-marketing-examples\/\"  data-wpil-monitor-id=\"31\">programmes de marketing d'affiliation<\/a> a d\u00e9coll\u00e9 plus rapidement qu'il ne l'aurait fait autrement. Contrairement aux programmes ferm\u00e9s, ces variantes ont permis \u00e0 toute personne disposant d'un site web de mon\u00e9tiser sa pr\u00e9sence en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas qu'au milieu des ann\u00e9es 90, la publicit\u00e9 en ligne n'en \u00e9tait qu'\u00e0 ses balbutiements. <a href=\"https:\/\/easyaffiliate.com\/fr\/5-tools-to-help-you-create-banner-images-for-your-affiliate-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 outils pour vous aider \u00e0 cr\u00e9er des images de banni\u00e8res pour vos publicit\u00e9s d&#039;affiliation\">Texte et banni\u00e8res publicitaires<\/a> commen\u00e7aient tout juste \u00e0 prendre leur essor, en m\u00eame temps que le secteur de l'affiliation. Puis sont apparus les r\u00e9seaux d'affiliation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mobile_and_Social_Media_Expansion_2010s\"><\/span>Expansion de la t\u00e9l\u00e9phonie mobile et des m\u00e9dias sociaux (ann\u00e9es 2010)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les ann\u00e9es 2010 ont \u00e9t\u00e9 marqu\u00e9es par une r\u00e9volution des m\u00e9dias mobiles et sociaux qui a eu un impact profond sur le comportement des consommateurs et, par extension, sur les strat\u00e9gies de marketing d'affiliation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Smartphone_Adoption\"><\/span>Adoption des smartphones <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">L'introduction de l'iPhone en 2007 et des smartphones qui ont suivi a transform\u00e9 l'acc\u00e8s \u00e0 l'internet et les habitudes de consommation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les petites entreprises, cela signifie qu'elles doivent s'assurer que le contenu de leurs sites affili\u00e9s est optimis\u00e9 pour les appareils mobiles afin d'offrir une exp\u00e9rience utilisateur transparente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'optimisation mobile est devenue essentielle pour les campagnes de marketing d'affiliation, des entreprises comme Shopify proposant des plateformes de commerce \u00e9lectronique adapt\u00e9es aux mobiles, permettant aux petites entreprises de cr\u00e9er facilement des boutiques en ligne vers lesquelles les affili\u00e9s peuvent \u00e9tablir des liens.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Giants\"><\/span>Les g\u00e9ants des m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Des plateformes comme Instagram et Facebook sont devenues partie int\u00e9grante de la vie quotidienne, influen\u00e7ant tout, des habitudes de consommation \u00e0 la communication. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram, rachet\u00e9 par Facebook en 2012, est devenu un acteur incontournable du marketing d'influence. Le contenu tr\u00e8s visuel de la plateforme se pr\u00eatait parfaitement \u00e0 la promotion de produits, et des fonctionnalit\u00e9s telles que les \u00ab Stories \u00bb, puis les \u00ab Shoppable Posts \u00bb, ont permis aux affili\u00e9s de cr\u00e9er plus facilement des liens directs vers les produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour le marketing d'affiliation, les m\u00e9dias sociaux ont offert une nouvelle fa\u00e7on, plus personnelle, de s'engager avec les publics. <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/3-ways-to-use-influencer-marketing-in-your-affiliate-business\/\" title=\"3 fa\u00e7ons d&#039;utiliser le marketing d&#039;influence dans votre entreprise d&#039;affiliation\">Marketing d'influence<\/a>Le marketing d'affiliation a pris de l'ampleur \u00e0 mesure que les influenceurs ayant une grande notori\u00e9t\u00e9 ont commenc\u00e9 \u00e0 promouvoir des produits et des services aupr\u00e8s de leur public. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce changement a permis <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/influencer-vs-affiliate-marketer\/\" title=\"Influenceur ou sp\u00e9cialiste du marketing d&#039;affiliation : Quelle est la meilleure solution pour votre programme d&#039;affiliation ?\">les petites entreprises doivent s'associer \u00e0 des influenceurs<\/a>En effet, les entreprises de l'Union europ\u00e9enne, en s'appuyant sur leur cr\u00e9dibilit\u00e9 et leur notori\u00e9t\u00e9, font la promotion de leurs produits d'une mani\u00e8re plus attrayante et attrayante.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTubes_Role\"><\/span>Le r\u00f4le de YouTube<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lanc\u00e9 en 2005, YouTube est devenu une plateforme importante pour le marketing d'affiliation dans les ann\u00e9es 2010. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des cr\u00e9ateurs de contenu comme Philip DeFranco et Casey Neistat sont pass\u00e9s ma\u00eetres dans l'art d'int\u00e9grer des recommandations de produits dans leurs vid\u00e9os, offrant ainsi un nouveau format de marketing d'affiliation \u00e0 la fois attrayant et persuasif.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Software_Innovations\"><\/span>Innovations en mati\u00e8re de logiciels d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Le paysage des logiciels de marketing d'affiliation a consid\u00e9rablement \u00e9volu\u00e9, sous l'effet des exigences d'un march\u00e9 de plus en plus num\u00e9rique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des entreprises comme <a href=\"https:\/\/impact.com\/affiliate-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Rayon d'impact<\/a> (cr\u00e9\u00e9e en 2008) et <a href=\"https:\/\/partnerstack.com\/platform\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">PartnerStack<\/a> (lanc\u00e9es en 2015) ont jou\u00e9 un r\u00f4le de premier plan en cr\u00e9ant des plateformes proposant des outils sophistiqu\u00e9s pour la gestion des programmes d\u2019affiliation, des fonctionnalit\u00e9s de suivi compl\u00e8tes et des processus de paiement simplifi\u00e9s. Ces innovations sont sp\u00e9cialement con\u00e7ues pour r\u00e9pondre aux exigences en constante \u00e9volution de l\u2019environnement num\u00e9rique actuel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet espace en \u00e9volution, <a href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" title=\"\">Affiliation facile<\/a> s'impose comme une solution de choix, en particulier pour les petites entreprises et les PME. <a href=\"https:\/\/wordpress.com\/sites\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WordPress<\/a> utilisateurs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reconnu pour son interface conviviale et son int\u00e9gration transparente avec WordPress, Easy Affiliate simplifie la gestion d'un programme d'affiliation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il permet aux propri\u00e9taires de petites entreprises de <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-program-for-ecommerce\/\" title=\"Comment mettre en place un programme d&#039;affiliation pour votre site de commerce \u00e9lectronique ?\">mettre en place<\/a>, <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/structure-affiliate-marketing-program\/\" title=\"\">g\u00e9rer<\/a>et <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/metrics-to-track-and-optimize\/\" title=\"\">piste<\/a> leurs propres programmes d'affiliation directement \u00e0 partir de leur tableau de bord WordPress, sans avoir besoin de connaissances techniques sp\u00e9cialis\u00e9es.<\/p>\n\n\n\n<div id=\"ad-11591\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/fr\/ads\/post-setting-up-first-wp-affiliate-program\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Image du titre du blog montrant un homme sur un ordinateur portable mettant en place le premier programme d&#039;affiliation sur WordPress\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/12\/EA-Setting-Up-Your-First-Affiliate-Program-Adsanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui distingue Easy Affiliate, c'est son engagement \u00e0 fournir une suite compl\u00e8te d'outils au sein d'une plateforme unique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En temps r\u00e9el <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/clicks-reporting\/\" title=\"\">rapport<\/a> et <a href=\"https:\/\/easyaffiliate.com\/fr\/features\/\" title=\"\">gestion des affili\u00e9s<\/a> \u00e0 <a href=\"https:\/\/easyaffiliate.com\/fr\/addons\/fraud-prevention\/\" title=\"\">pr\u00e9vention de la fraude<\/a> et des solutions de paiement int\u00e9gr\u00e9es, Easy Affiliate offre un syst\u00e8me robuste qui r\u00e9pond aux besoins nuanc\u00e9s des petites entreprises qui cherchent \u00e0 tirer parti du marketing d'affiliation. En minimisant les obstacles techniques souvent associ\u00e9s \u00e0 la gestion des programmes d'affiliation, Easy Affiliate permet aux propri\u00e9taires de petites entreprises de se concentrer davantage sur la croissance et moins sur les t\u00e2ches administratives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Affiliate_Marketing_Networks_Became_Popular\"><\/span>Pourquoi les r\u00e9seaux de marketing d'affiliation sont-ils devenus populaires ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les premiers r\u00e9seaux d'affiliation \u00e0 avoir \u00e9t\u00e9 lanc\u00e9s au grand public ont vu le jour en 1998 et sont toujours en activit\u00e9. Si vous \u00eates affili\u00e9, vous avez sans doute entendu parler de <a href=\"https:\/\/www.cj.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Commission Junction<\/a> ou <a href=\"https:\/\/www.clickbank.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Clickbank<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"939\" height=\"636\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage.png\" alt=\"La page d&#039;accueil de Clickbank.\" class=\"wp-image-4963\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage.png 939w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-300x203.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-768x520.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-210x142.png 210w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-399x270.png 399w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/clickbank-homepage-156x106.png 156w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Au cours des plus de deux d\u00e9cennies qui se sont \u00e9coul\u00e9es depuis leur apparition, le concept des r\u00e9seaux d'affiliation n'a pas beaucoup \u00e9volu\u00e9. Les entreprises paient souvent pour y adh\u00e9rer et le r\u00e9seau fait la promotion de leurs produits aupr\u00e8s des affili\u00e9s. Ces cr\u00e9ateurs de contenu, \u00e0 leur tour, font la promotion de ces produits aupr\u00e8s de leur public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Auto-h\u00e9bergement de votre programme d&#039;affiliation ou utilisation d&#039;un r\u00e9seau d&#039;affiliation\">R\u00e9seaux de marketing d'affiliation<\/a> ont compl\u00e8tement transform\u00e9 le march\u00e9. Ces plates-formes ont donn\u00e9 aux petites entreprises la possibilit\u00e9 de se d\u00e9velopper sans l'expertise technique n\u00e9cessaire \u00e0 la mise en \u0153uvre d'un syst\u00e8me d'affiliation. De m\u00eame, elles ont permis aux affili\u00e9s de choisir les produits \u00e0 promouvoir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'adh\u00e9sion \u00e0 un r\u00e9seau d'affiliation a fourni (et fournit toujours) aux entreprises les syst\u00e8mes de suivi et de paiement dont elles avaient besoin pour se d\u00e9velopper. Tant qu'ils ont un produit que les gens veulent, les affili\u00e9s peuvent les aider \u00e0 se d\u00e9velopper.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, le marketing d'affiliation g\u00e9n\u00e8re <a href=\"https:\/\/www.luisazhou.com\/blog\/affiliate-marketing-statistics\/#:~:text=Affiliate%20marketing%20is%20a%20%2412%20billion%20industry%20worldwide\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">plus de 12 milliards de dollars<\/a> au niveau mondial chaque ann\u00e9e. Les affili\u00e9s g\u00e9n\u00e8rent plus de 16 % des ventes de commerce \u00e9lectronique dans le monde, gr\u00e2ce au programme lanc\u00e9 par William J. Tobin il y a plus de 20 ans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing d'affiliation est un secteur en pleine expansion qui ne semble pas pr\u00e8s de s'arr\u00eater. Que vous g\u00e9riez une petite ou une grande entreprise en ligne, le lancement d'un programme d'affiliation est aujourd'hui plus facile que jamais gr\u00e2ce \u00e0 des outils tels que <a href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" title=\"\">Affiliation facile<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les affili\u00e9s, vous avez le choix des programmes ou des r\u00e9seaux que vous souhaitez rejoindre. <a href=\"https:\/\/easyaffiliate.com\/fr\/affiliate-marketing-audience\/\" title=\"\">Si vous avez un public<\/a> et si vous savez quels types de produits ou de services les int\u00e9ressent, le marketing d'affiliation est un moyen rentable de mon\u00e9tiser votre site web ou votre pr\u00e9sence sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background has-normal-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/easyaffiliate.com\/fr\/docs-category\/getting-started\/\" style=\"border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-left-radius:6px;border-bottom-right-radius:6px;background-color:#609d62\" target=\"_blank\" rel=\"noreferrer noopener\"> APPRENDRE &gt; Comment configurer et utiliser Easy Affiliate<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur l'histoire du marketing d'affiliation ? N'h\u00e9sitez pas \u00e0 en discuter dans la section commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la case ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez l'\u00e9volution des r\u00e9f\u00e9rences de base \u00e0 la domination num\u00e9rique dans notre aper\u00e7u complet de l'histoire du marketing d'affiliation.<\/p>","protected":false},"author":5215,"featured_media":11869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"This blog is dry as a stale biscuit and way too short! \r\n\r\nAlso it seems to be aimed at affiliate marketers. We need to centre it around what it does for businesses! E.g. in the Amazon section we wan to play up how Associates helped them become the big name they are today, and play down the fact it works for them because they're a big cheese. \r\n\r\nWe also need to add in the leap from affiliate networks to running your own affiliate program. This helps businesses like theirs pocket more of their profits and having more control over their Ts&Cs\r\n\r\nLet's make it an engaging read for small business owners!","footnotes":""},"categories":[416,132],"tags":[44,296],"class_list":["post-4961","post","type-post","status-publish","format-standard","has-post-thumbnail","category-affiliate-marketing","category-business","tag-affiliate-marketing","tag-history","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The history of affiliate marketing is longer than you might think. In this post, we sum up key moments to help you understand this highly effective strategy!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Rizza del Castillo\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/history-affiliate-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"A Short History of Affiliate Marketing\" \/>\n\t\t<meta property=\"og:description\" content=\"We&#039;ll walk you through a short history of affiliate marketing from its inception to today, so you can be empowered with a better understanding of the business.\" \/>\n\t\t<meta property=\"og:url\" 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