{"id":5134,"date":"2021-06-15T07:07:00","date_gmt":"2021-06-15T07:07:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=5134"},"modified":"2024-05-17T10:07:31","modified_gmt":"2024-05-17T10:07:31","slug":"components-affiliate-landing-page","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/","title":{"rendered":"Comment obtenir plus d'affili\u00e9s gr\u00e2ce \u00e0 une page d'atterrissage efficace"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53b0235c9bb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53b0235c9bb\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/#The_Purpose_of_an_Affiliate_Program_Landing_Page\" >L'objectif d'une page d'atterrissage pour un programme d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/#8_Components_of_an_Actionable_Affiliate_Landing_Page\" >8 composants d'une page d'atterrissage d'affiliation efficace<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/#1_Attention-Grabbing_Headlines\" >1. Des titres qui attirent l'attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/#2_A_List_of_Affiliate_Benefits\" >2. Liste des avantages de l'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/#3_A_Clear_CTA_that_Moves_People_to_Respond\" >3. Un CTA clair qui incite les gens \u00e0 r\u00e9pondre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/#4_Copy_that_Draws_the_Reader_In\" >4. Un texte qui attire le lecteur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/#5_Supporting_Media_that_Demonstrates_Your_Programs_Value\" >5. Supporting Media that Demonstrates Your Program&#8217;s Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/#6_Clean_Page_Design_that_Doesnt_Get_in_the_Way\" >6. Une mise en page \u00e9pur\u00e9e qui ne g\u00eane pas la lecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/#7_Endorsements_that_Build_Trust\" >7. Des appuis qui renforcent la confiance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/#8_A_Guarantee_that_Minimizes_Risk\" >8. Une garantie qui minimise les risques<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Une page d'atterrissage pour les affili\u00e9s est un \u00e9l\u00e9ment crucial de votre processus de recrutement. C'est l\u00e0 que vous orientez les affili\u00e9s potentiels et que vous leur pr\u00e9sentez votre offre de partenariat avec votre marque. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With so many programs available for affiliate marketing publishers, it&#8217;s important to make yours stand out from the competition. Having an effective landing page is key to making a great first impression.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous expliquerons les 8 \u00e9l\u00e9ments de base d'une page d'atterrissage pour affili\u00e9s et nous donnerons des conseils sur la fa\u00e7on d'inclure chacun d'entre eux dans votre propre contenu de recrutement. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Purpose_of_an_Affiliate_Program_Landing_Page\"><\/span>L'objectif d'une page d'atterrissage pour un programme d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une page d'atterrissage d'affiliation est con\u00e7ue pour attirer des \u00e9diteurs et des influenceurs potentiels qui sont une <a href=\"https:\/\/easyaffiliate.com\/fr\/qualities-of-an-excellent-affiliate-what-to-look-for\/\" target=\"_blank\" rel=\"noreferrer noopener\">bonne tenue<\/a> pour votre programme d'affiliation. Avec une stricte singularit\u00e9 d'objectif, une page d'atterrissage incite votre public \u00e0 l'action. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans votre cas, vous souhaitez encourager les visiteurs \u00e0 s'inscrire \u00e0 votre programme et promouvoir vos produits ou services.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"649\" height=\"301\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/Moosend-affiliate-program-landing-page.jpeg\" alt=\"Page d&#039;accueil du programme d&#039;affiliation de Moosend \" class=\"wp-image-10395\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/Moosend-affiliate-program-landing-page.jpeg 649w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/Moosend-affiliate-program-landing-page-300x139.jpeg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/Moosend-affiliate-program-landing-page-18x8.jpeg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/Moosend-affiliate-program-landing-page-306x142.jpeg 306w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/Moosend-affiliate-program-landing-page-582x270.jpeg 582w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/Moosend-affiliate-program-landing-page-156x72.jpeg 156w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><figcaption class=\"wp-element-caption\">Page d'accueil du programme d'affiliation de Moosend<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Les pages d'atterrissage sont efficaces parce qu'elles \u00e9liminent les distractions et pr\u00e9sentent un appel \u00e0 l'action (CTA) clair et concis qui trouve un \u00e9cho aupr\u00e8s des personnes que vous essayez d'atteindre. Ce contenu doit s'adresser \u00e0 votre public cible et pr\u00e9senter des avantages clairement d\u00e9finis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Components_of_an_Actionable_Affiliate_Landing_Page\"><\/span>8 composants d'une page d'atterrissage d'affiliation efficace<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Below, we&#8217;ve elaborated on 8 elements that help make a successful affiliate landing page. Each plays an important part in moving potential affiliates toward signing up for your program.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Attention-Grabbing_Headlines\"><\/span>1. Des titres qui attirent l'attention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/easyaffiliate.com\/fr\/how-to-create-strong-headlines-for-more-affiliate-blog-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">le r\u00f4le d'un titre<\/a> est de capter l'attention des visiteurs de la page en quelques secondes seulement. Un titre efficace utilise des mots d'action et suscite une r\u00e9action \u00e9motionnelle de la part du lecteur, lui donnant une bonne raison de continuer \u00e0 lire ou de passer \u00e0 l'action.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1006\" height=\"304\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/EA-Affiliate-Program-Headline.png\" alt=\"Le titre de la page d&#039;atterrissage de l&#039;affili\u00e9 Easy Affiliate \" class=\"wp-image-10394\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/EA-Affiliate-Program-Headline.png 1006w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/EA-Affiliate-Program-Headline-300x91.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/EA-Affiliate-Program-Headline-768x232.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/EA-Affiliate-Program-Headline-18x5.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/EA-Affiliate-Program-Headline-470x142.png 470w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/EA-Affiliate-Program-Headline-893x270.png 893w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/EA-Affiliate-Program-Headline-156x47.png 156w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><figcaption class=\"wp-element-caption\">Le titre de la page d'atterrissage de l'affili\u00e9 Easy Affiliate<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Essayez de r\u00e9diger des titres autour des diff\u00e9rents avantages de votre programme et des souhaits de votre public. Vous pouvez ensuite utiliser <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-utilize-split-testing-in-your-affiliate-program\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Tests A\/B<\/a> pour identifier la plus efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_A_List_of_Affiliate_Benefits\"><\/span>2. Liste des avantages de l'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Your landing page should list some benefits of your program to motivate your affiliates. In order for this to be effective, you&#8217;ll need to <a href=\"https:\/\/easyaffiliate.com\/fr\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">conna\u00eetre son public<\/a>Vous pouvez ainsi vous adresser \u00e0 leurs motivations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u00e9tayer votre titre, \u00e9noncez clairement la valeur de votre programme. Vous pouvez inclure ces points dans une liste facile \u00e0 lire. Utilisez un langage clair et concis. Il n'y a pas de mal \u00e0 faire des affirmations audacieuses, \u00e0 condition de pouvoir les \u00e9tayer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fournissez des preuves de votre capacit\u00e9 \u00e0 tenir vos promesses, telles que des statistiques concernant les ventes ou les commissions des affili\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_A_Clear_CTA_that_Moves_People_to_Respond\"><\/span>3. Un CTA clair qui incite les gens \u00e0 r\u00e9pondre<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un CTA est une ligne de texte simple, claire et convaincante qui demande \u00e0 votre public d'entreprendre une action souhait\u00e9e. Il doit \u00eatre facilement identifiable. Vous pouvez utiliser des \u00e9l\u00e9ments de conception tels que des boutons, des couleurs et des espaces blancs pour attirer votre public vers votre CTA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can stick to basic language that is specific to your next step, such as &#8220;click here&#8221; or &#8220;subscribe&#8221;.  But it&#8217;s also a good idea to get creative with your CTA messaging and use phrases that resonate with your reader on a more personal, conversational-type level. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/silk-and-sonder-CTA-example-1024x463.png\" alt=\"Exemple de CTA personnalis\u00e9 &quot;Engagez-vous pour vous-m\u00eame&quot; de Silk et Sonder\" class=\"wp-image-10393\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/silk-and-sonder-CTA-example-1024x463.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/silk-and-sonder-CTA-example-300x136.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/silk-and-sonder-CTA-example-768x347.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/silk-and-sonder-CTA-example-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/silk-and-sonder-CTA-example-314x142.png 314w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/silk-and-sonder-CTA-example-597x270.png 597w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/silk-and-sonder-CTA-example-1216x550.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/silk-and-sonder-CTA-example-156x71.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/02\/silk-and-sonder-CTA-example.png 1343w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">silk and sonder&#8217;s Personalized &#8220;commit to yourself&#8221; cta example<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Copy_that_Draws_the_Reader_In\"><\/span>4. Un texte qui attire le lecteur<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les pages d'atterrissage doivent \u00eatre r\u00e9dig\u00e9es de mani\u00e8re rigoureuse et sans fioritures. Soyez \u00e9conome de vos mots. S'ils n'incitent pas le lecteur \u00e0 s'inscrire \u00e0 votre programme d'affiliation, \u00e9liminez-les.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure que les lecteurs se d\u00e9placent sur la page, <a href=\"https:\/\/easyaffiliate.com\/fr\/create-affiliate-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">chaque mot doit fonctionner<\/a> to convince them of your business&#8217; value. Use storytelling to take your readers by the hand and guide them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Engagez les visiteurs en leur expliquant comment fonctionne votre programme, qui est votre affili\u00e9 id\u00e9al et comment ils peuvent r\u00e9ussir en s'associant avec vous.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Supporting_Media_that_Demonstrates_Your_Programs_Value\"><\/span>5. Supporting Media that Demonstrates Your Program&#8217;s Value<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9l\u00e9ments visuels sont parfois plus efficaces que le texte. Profitez-en en utilisant des images contemporaines qui illustrent votre offre ou vos avantages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de la conception de votre page, gardez \u00e0 l'esprit que moins il y a de graphiques, mieux c'est. Veillez \u00e0 ce que tout conduise visuellement le visiteur \u00e0 votre offre principale et \u00e0 votre CTA. Veillez \u00e0 ne pas distraire votre public avec des \u00e9l\u00e9ments visuels trop nombreux ou mal plac\u00e9s.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/passion-planner-1024x550.png\" alt=\"Exemple de vid\u00e9o didactique int\u00e9gr\u00e9e \u00e0 une page d&#039;atterrissage.\" class=\"wp-image-5137\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/passion-planner-1024x550.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/passion-planner-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/passion-planner-768x412.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/passion-planner-265x142.png 265w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/passion-planner-503x270.png 503w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/passion-planner-1216x653.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/passion-planner-156x84.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/passion-planner.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement <a href=\"https:\/\/easyaffiliate.com\/fr\/small-business-video-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">utiliser la vid\u00e9o<\/a> pour partager les r\u00e9ussites d'autres affili\u00e9s (surtout dans leurs propres mots) ou pour expliquer votre programme. Veillez \u00e0 ce que ce contenu soit court et essayez de r\u00e9pondre de mani\u00e8re proactive aux questions que les spectateurs peuvent se poser.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Clean_Page_Design_that_Doesnt_Get_in_the_Way\"><\/span>6. Une mise en page \u00e9pur\u00e9e qui ne g\u00eane pas la lecture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A landing page has a single, simple purpose. It may be tempting to include tons of graphics and information to keep your audience on the page. However, it&#8217;s usually best to go with a simple and focused design to convert more high-quality leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, you&#8217;re looking for the ideal affiliate. Remove everything that distracts from that purpose \u2013 be it text, design elements, or navigation links that redirect visitors away from your CTA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not sure how to design your landing page, it can be helpful to start with a template designed by a page builder plugin. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/memberpress.com\/blog\/best-wordpress-page-builder-plugins-for-your-membership-website\/\" style=\"border-radius:50px;background-color:#f5d10e\" target=\"_blank\" rel=\"noreferrer noopener\">Lire &gt;&gt; 5 meilleurs plugins de construction de pages WordPress<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Endorsements_that_Build_Trust\"><\/span>7. Des appuis qui renforcent la confiance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les gens accordent de la valeur aux t\u00e9moignages, aux critiques et aux approbations. Ils sont plus enclins \u00e0 faire confiance \u00e0 leurs pairs qu'\u00e0 des entreprises qu'ils ne connaissent pas. Vous pouvez instaurer la confiance et inciter les gens \u00e0 passer \u00e0 l'\u00e9tape suivante en incluant des t\u00e9moignages pour r\u00e9pondre aux objections potentielles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/tag\/social-proof\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inclure la preuve sociale<\/a> pour montrer comment d'autres personnes ont agi et b\u00e9n\u00e9fici\u00e9 de votre programme d'affiliation. Il existe plusieurs outils de preuve sociale tels que <a href=\"https:\/\/wordpress.org\/plugins\/provesource\/\" target=\"_blank\" rel=\"noreferrer noopener\">ProuverSource<\/a> pour vous aider \u00e0 int\u00e9grer cet \u00e9l\u00e9ment persuasif dans votre page d'atterrissage :<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/prove-source-1024x451.png\" alt=\"La bo\u00eete \u00e0 outils de preuve sociale de ProveSource.\" class=\"wp-image-5138\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/prove-source-1024x451.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/prove-source-300x132.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/prove-source-768x338.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/prove-source-323x142.png 323w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/prove-source-613x270.png 613w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/prove-source-1216x535.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/prove-source-156x69.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/prove-source.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Lorsque les visiteurs de votre page d'atterrissage voient que d'autres personnes s'inscrivent, ils sont plus enclins \u00e0 vouloir faire de m\u00eame.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_A_Guarantee_that_Minimizes_Risk\"><\/span>8. Une garantie qui minimise les risques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although many affiliates seek partnerships with brands they already know and use, there&#8217;s a strong chance they may still have apprehensions about working with your business. There&#8217;s a big difference between buying a product and aligning yourself with a brand, especially when your income depends on it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To earn leads&#8217; trust, clearly state that you will minimize the risks involved, leaving them free to earn the rewards. In this partnership, you\u2019ll <a href=\"https:\/\/easyaffiliate.com\/fr\/affiliate-program-prepare-recruits\/\" target=\"_blank\" rel=\"noreferrer noopener\">leur fournir des ressources pr\u00e9cieuses<\/a> et des outils promotionnels, et ils gagneront des commissions, des remises ou d'autres r\u00e9mun\u00e9rations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mettez en surbrillance tout <a href=\"https:\/\/easyaffiliate.com\/fr\/affiliate-educational-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">mat\u00e9riel de formation<\/a> ou d'autres ressources qui peuvent aider les affili\u00e9s \u00e0 d\u00e9marrer rapidement et facilement. L'id\u00e9e est de leur montrer qu'ils n'ont rien \u00e0 perdre en passant \u00e0 l'action. Vous leur apportez gratuitement votre soutien pour les aider \u00e0 gagner des commissions en promouvant vos produits et services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une page d'atterrissage d'affiliation sert d'introduction \u00e0 votre programme d'affiliation pour les nouvelles recrues. Vous avez une opportunit\u00e9 incroyable de cr\u00e9er votre premi\u00e8re impression en tant qu'affili\u00e9. <a href=\"https:\/\/easyaffiliate.com\/fr\/create-affiliate-partnerships\/\" target=\"_blank\" rel=\"noreferrer noopener\">partenaire appr\u00e9ci\u00e9<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons abord\u00e9 les huit \u00e9l\u00e9ments cl\u00e9s d'une page d'atterrissage d'affili\u00e9 propice \u00e0 la conversion. Elle doit comporter un titre qui attire l'attention, un texte et des supports strat\u00e9giques qui soutiennent votre proposition de valeur, ainsi qu'un CTA clair et fort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Vous avez des questions sur les pages d'atterrissage pour les affili\u00e9s ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. Et n'oubliez pas de vous abonner \u00e0 notre newsletter ! <\/p>","protected":false},"excerpt":{"rendered":"<p>An affiliate landing page is a crucial element of your recruitment process. It\u2019s where you\u2019ll direct potential affiliates and present them with your offer to partner with your brand. With so many programs available for affiliate marketing publishers, it&#8217;s important to make yours stand out from the competition. Having an effective landing page is key [&hellip;]<\/p>\n","protected":false},"author":4832,"featured_media":10396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,436,132,417],"tags":[64,71,79,291],"class_list":["post-5134","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-affiliate-program","category-business","category-how-to","tag-affiliate-business","tag-affiliate-program","tag-affiliate-website","tag-landing-page","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Get 8 key components of a good affiliate program landing page and tips on how to include each of them in your design.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Amy Harper\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Get More Affiliates with an Actionable Landing Page\" \/>\n\t\t<meta property=\"og:description\" content=\"An affiliate landing page is a crucial element of your recruitment process. 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