{"id":5364,"date":"2021-05-04T07:37:00","date_gmt":"2021-05-04T07:37:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=5364"},"modified":"2024-09-13T23:29:16","modified_gmt":"2024-09-13T23:29:16","slug":"cookieless-affiliate-tracking","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-affiliate-tracking\/","title":{"rendered":"Comment g\u00e9rer le suivi des affili\u00e9s dans l'avenir sans cuisinier ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5393acc0c4f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5393acc0c4f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-affiliate-tracking\/#The_Cause_and_Effect_of_a_Cookieless_Future\" >La cause et l'effet d'un avenir sans cuisines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-affiliate-tracking\/#How_to_Handle_Affiliate_Tracking_in_the_Cookieless_Future_3_Key_Tips\" >Comment g\u00e9rer l'Affiliate Tracking dans un futur sans cookie (3 conseils cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-affiliate-tracking\/#1_Assess_Your_Current_State\" >1. \u00c9valuer la situation actuelle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-affiliate-tracking\/#2_Level_Up_Your_Data_Literacy\" >2. Am\u00e9liorez votre ma\u00eetrise des donn\u00e9es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-affiliate-tracking\/#3_Keep_an_Eye_on_Emerging_Trends\" >3. Garder un \u0153il sur les nouvelles tendances<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-affiliate-tracking\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Si vous g\u00e9rez un programme d'affiliation, vous connaissez sans doute les cookies tiers. Ces fragments de code vous permettent de suivre les conversions r\u00e9ussies et de proposer du contenu personnalis\u00e9. Cependant, avec <a href=\"https:\/\/hbr.org\/2021\/04\/say-goodbye-to-cookies\" target=\"_blank\" rel=\"noreferrer noopener\">nouvelles des navigateurs supprimant progressivement les cookies de tiers<\/a>Il se peut que vous ne sachiez pas quelle est la marche \u00e0 suivre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il existe quelques solutions pour que votre programme d'affiliation reste pertinent - Easy Affiliate \u00e9tant l'une d'entre elles. Tout d'abord, les programmes d'affiliation bas\u00e9s sur notre plugin utilisent des cookies de premi\u00e8re partie, et non de tierce partie. Et les cookies de premi\u00e8re partie ne sont pas menac\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deuxi\u00e8mement, les Easy Affiliate\u2026 <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">des fonctionnalit\u00e9s personnalisables et adapt\u00e9es aux affili\u00e9s<\/a> permettra aux affili\u00e9s de s'adapter plus facilement \u00e0 l'avenir et fera de votre programme d'affiliation une option attrayante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En \u00e9laborant un plan d'adaptation active aux nouvelles normes web, vous pourrez passer en toute transparence au suivi des affili\u00e9s dans un avenir sans cuisinier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons expliquer pourquoi les cookies tiers sont progressivement supprim\u00e9s et en quoi cela pourrait affecter votre programme d'affiliation. Nous vous donnerons ensuite trois conseils pour vous aider \u00e0 vous adapter \u00e0 un environnement sans cookies. C'est parti ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Cause_and_Effect_of_a_Cookieless_Future\"><\/span>La cause et l'effet d'un avenir sans cuisines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les cookies sont des fichiers qui contiennent de petits \u00e9l\u00e9ments de donn\u00e9es. Les cookies tiers, en particulier, sont utilis\u00e9s par les marques pour suivre le comportement des visiteurs sur plusieurs sites web. Ces informations peuvent ensuite \u00eatre utilis\u00e9es pour g\u00e9n\u00e9rer un contenu plus cibl\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les cookies tiers sont fr\u00e9quemment utilis\u00e9s dans le marketing d'affiliation. En r\u00e8gle g\u00e9n\u00e9rale, vous fournissez \u00e0 vos partenaires un lien unique. Le sp\u00e9cialiste du marketing d'affiliation fait ensuite la promotion de l'URL et un cookie vous permet de retracer les conversions jusqu'\u00e0 lui. Cela peut vous aider \u00e0 \u00e9tablir le profil de vos clients et \u00e0 r\u00e9mun\u00e9rer \u00e9quitablement vos partenaires. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, certains d\u00e9veloppeurs s'inqui\u00e8tent de la protection de la vie priv\u00e9e des utilisateurs. C'est pourquoi, <a href=\"https:\/\/blog.google\/products\/ads-commerce\/a-more-privacy-first-web\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chrome<\/a>, <a href=\"http:\/\/webpolicy.org\/2013\/02\/22\/the-new-firefox-cookie-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Firefox<\/a>et <a href=\"https:\/\/webkit.org\/blog\/10218\/full-third-party-cookie-blocking-and-more\/\" target=\"_blank\" rel=\"noreferrer noopener\">Safari<\/a> ont tous d\u00e9cid\u00e9 d'\u00e9liminer les cookies tiers. Ces navigateurs repr\u00e9sentent un ensemble de <a href=\"https:\/\/gs.statcounter.com\/browser-market-share\" target=\"_blank\" rel=\"noreferrer noopener\">86,89% de la part de march\u00e9<\/a>. Cela signifie qu'il n'y a pas de moyen r\u00e9aliste de continuer \u00e0 utiliser cette forme de suivi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Compte tenu de l'utilit\u00e9 des cookies tiers pour les programmes d'affiliation, il peut \u00eatre difficile d'imaginer un avenir sans eux. Leur absence se traduira par un suivi moins efficace et un contenu moins personnalis\u00e9, \u00e0 moins que vous ne vous y pr\u00e9pariez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Handle_Affiliate_Tracking_in_the_Cookieless_Future_3_Key_Tips\"><\/span>Comment g\u00e9rer l'Affiliate Tracking dans un futur sans cookie (3 conseils cl\u00e9s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette \u00e9volution technologique spectaculaire ne manquera pas de poser des probl\u00e8mes. Mais il y a des choses que vous pouvez faire pour survivre et m\u00eame prosp\u00e9rer pendant le changement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Assess_Your_Current_State\"><\/span>1. \u00c9valuer la situation actuelle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez encore avoir la possibilit\u00e9 d'utiliser des cookies de tiers pendant un certain temps. Toutefois, leur dur\u00e9e de vie est limit\u00e9e. Pensez \u00e0 vous pr\u00e9parer \u00e0 un nouveau syst\u00e8me de suivi en examinant votre infrastructure actuelle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les cookies tiers sont probablement les plus importants dans votre programme en tant que moyen de suivi des conversions. Cependant, vous voudrez peut-\u00eatre \u00e9valuer les autres domaines dans lesquels ils jouent un r\u00f4le important. Cela peut vous aider \u00e0 faire la transition avec une vision plus holistique de vos besoins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous utilisez peut-\u00eatre des cookies tiers pour en savoir plus sur les autres sites consult\u00e9s par vos visiteurs. Vous risquez ainsi de passer \u00e0 c\u00f4t\u00e9 d\u2019une grande quantit\u00e9 de donn\u00e9es d\u00e9mographiques pr\u00e9cieuses. Si vous en avez conscience \u00e0 l\u2019avance, vous pouvez vous y pr\u00e9parer en trouvant d\u2019autres moyens de personnaliser l\u2019exp\u00e9rience utilisateur gr\u00e2ce \u00e0 d\u2019autres <a href=\"https:\/\/prettylinks.com\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gies de marketing en ligne<\/a>.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En attendant, des m\u00e9thodes plus traditionnelles de suivi des achats peuvent r\u00e9pondre \u00e0 vos besoins. Vous pouvez envisager d'utiliser des codes de r\u00e9f\u00e9rence uniques, comme le montre ici l'influenceur <a href=\"https:\/\/www.instagram.com\/p\/CM5Q9LTne6t\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lindsay Silberman<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"715\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625.png\" alt=\"Un exemple d&#039;un affili\u00e9 Instagram qui fait la promotion d&#039;un code de suivi unique. \" class=\"wp-image-5365\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625.png 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-300x268.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-768x686.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-159x142.png 159w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-302x270.png 302w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-765x684.png 765w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Promo-Code-Example-e1617292146625-156x139.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous g\u00e9rez un site d'adh\u00e9sion utilisant notre plugin s\u0153ur, <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a>, et si vous utilisez Easy Affiliate pour g\u00e9rer le programme d'affiliation de votre site, vous pouvez facilement configurer des codes de parrainage personnalis\u00e9s. Il vous suffit d'ajouter un nouveau code unique dans les param\u00e8tres \u00ab Coupons \u00bb de MemberPress, puis d'attribuer ce code \u00e0 un affili\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"289\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-1024x289.png\" alt=\"assigner un code de coupon MemberPress \u00e0 un affili\u00e9 dans Easy Affiliate\" class=\"wp-image-6213\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-1024x289.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-300x85.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-768x217.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-502x142.png 502w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-955x270.png 955w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon-156x44.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/mp-add-new-coupon.png 1185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, une fois que vous aurez une id\u00e9e de votre utilisation actuelle des cookies, vous voudrez peut-\u00eatre communiquer cette information \u00e0 vos affili\u00e9s. Nombre d'entre eux se demandent probablement \u00e0 quoi ressemblera leur marketing \u00e0 l'avenir. Une bonne communication est un moyen simple de <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/keeping-affiliates-happy\/\" target=\"_blank\" rel=\"noreferrer noopener\">satisfaire vos affili\u00e9s<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Level_Up_Your_Data_Literacy\"><\/span>2. Am\u00e9liorez votre ma\u00eetrise des donn\u00e9es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La transition vers un avenir sans cookies pourrait s'av\u00e9rer un peu difficile. Des solutions verront certainement le jour, mais cela ne signifie pas pour autant qu'elles seront parfaites. Envisagez de consacrer davantage de ressources \u00e0 la recherche de la meilleure utilisation possible de vos donn\u00e9es moins sp\u00e9cifiques. En voici un exemple : <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"389\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436.png\" alt=\"Un exemple d&#039;\u00e9cran de Google Analytics, montrant un \u00e9chantillon de donn\u00e9es d\u00e9mographiques.\" class=\"wp-image-5366\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436.png 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-768x373.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-292x142.png 292w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-555x270.png 555w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1617292734436-156x76.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics s'appuyait auparavant sur les cookies. Cependant, la soci\u00e9t\u00e9 a abandonn\u00e9 ce mod\u00e8le en octobre 2020. Vous travaillez donc probablement d\u00e9j\u00e0 depuis quelques mois avec des donn\u00e9es sans cookies. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate peut vous aider \u00e0 am\u00e9liorer votre compr\u00e9hension des donn\u00e9es gr\u00e2ce \u00e0 <a href=\"https:\/\/easyaffiliate.com\/fr\/docs-category\/reports\/\" target=\"_blank\" rel=\"noreferrer noopener\">rapport complet<\/a>. Ces rapports vous permettent de suivre les performances de vos affili\u00e9s et d'identifier vos partenaires les plus rentables.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-1024x434.png\" alt=\"\u00c9cran Easy Affiliate Reports (Rapports d&#039;affiliation faciles)\" class=\"wp-image-5734\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-1024x434.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-300x127.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-768x326.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-335x142.png 335w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-637x270.png 637w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-156x66.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen.png 1196w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate offre \u00e9galement un contr\u00f4le pr\u00e9cis des commissions. \u00c9tant donn\u00e9 que la suppression progressive des cookies pourrait entra\u00eener une perte de pr\u00e9cision dans la connaissance des clients, vous pourriez souhaiter utiliser cette fonctionnalit\u00e9 pour tester des affili\u00e9s dans un cr\u00e9neau pour lequel vous ne disposez pas de beaucoup de donn\u00e9es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"808\" height=\"163\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab.png\" alt=\"Onglet Commissions d&#039;affiliation faciles\" class=\"wp-image-5894\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab.png 808w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-300x61.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-768x155.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-524x106.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Commissions-tab-156x31.png 156w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, vous pouvez \u00e9galement prendre des mesures pour <a href=\"https:\/\/thirstyaffiliates.com\/blog\/affiliate-seo\" target=\"_blank\" rel=\"noreferrer noopener\">am\u00e9liorer votre optimisation pour les moteurs de recherche (SEO)<\/a>. Le r\u00e9f\u00e9rencement peut vous aider \u00e0 mieux vous classer dans les recherches organiques. Bien qu'il s'agisse d'une approche moins cibl\u00e9e, elle peut contribuer \u00e0 votre trafic global et \u00e0 votre visibilit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Keep_an_Eye_on_Emerging_Trends\"><\/span>3. Garder un \u0153il sur les nouvelles tendances<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les cookies tiers peuvent sembler indispensables aujourd'hui, mais ils seront presque certainement remplac\u00e9s en temps voulu. Le processus d'\u00e9limination progressive repr\u00e9sente une occasion pr\u00e9cieuse pour <a href=\"https:\/\/thirstyaffiliates.com\/blog\/types-affiliate-marketing-try\" target=\"_blank\" rel=\"noreferrer noopener\">de nouvelles strat\u00e9gies pour d\u00e9velopper<\/a>. C'est pourquoi vous pouvez pr\u00eater attention aux choix les plus populaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils n'ont pas non plus besoin d'\u00eatre tout nouveaux. Une technique que vous pourriez envisager est le suivi de serveur \u00e0 serveur. Ce processus fonctionne de mani\u00e8re similaire aux cookies, \u00e0 la diff\u00e9rence pr\u00e8s que les donn\u00e9es sont stock\u00e9es directement sur votre serveur. Aucun cookie tiers n'intervient, ce qui en fait une alternative int\u00e9ressante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement examiner les tendances en dehors des liens d'affiliation. Vous pouvez prendre l'exemple des cookies de premi\u00e8re partie. Les cookies de premi\u00e8re partie existent au sein d'un site web unique pour am\u00e9liorer l'exp\u00e9rience de l'utilisateur. Vous pouvez les utiliser pour fournir un contenu personnalis\u00e9 sur votre propre page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la perspective d'un avenir sans cuisinier tiers, ces technologies pourraient devenir plus sophistiqu\u00e9es et plus largement utilis\u00e9es. Nous recommandons <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/industry-knowledge-affiliate-programs\/\" target=\"_blank\" rel=\"noreferrer noopener\">suivre l'actualit\u00e9 du secteur<\/a> pour voir comment cet aspect des programmes d'affiliation progresse. Cela vous aidera, vous et vos affili\u00e9s, \u00e0 vous pr\u00e9parer \u00e0 toute \u00e9volution future. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si l'id\u00e9e d'un avenir sans cookies vous inqui\u00e8te pour votre programme d'affiliation, vous n'\u00eates pas le seul. La perspective de devoir s'adapter \u00e0 un nouveau syst\u00e8me peut sembler intimidante. N\u00e9anmoins, en cernant vos besoins actuels, vous pourrez adopter de nouvelles strat\u00e9gies en toute s\u00e9r\u00e9nit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons abord\u00e9 trois conseils pour vous aider \u00e0 abandonner les cookies de tiers :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Faites le point sur vos performances actuelles.<\/li><li>\u00c9tudier les moyens de tirer parti d'autres types de donn\u00e9es, par exemple \u00e0 l'aide d'un plugin tel que <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a>.<\/li><li>Se tenir au courant des \u00e9volutions du secteur.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur l'adaptation de votre programme d'affiliation aux nouvelles technologies de suivi ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>. Et n'oubliez pas de vous abonner dans la case ci-dessous !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>If you run an affiliate program, chances are you&#8217;re familiar with third-party cookies. These pieces of code enable you to track successful conversions and provide personalized content. However, with news of browsers phasing out third-party cookies, you might be unsure of your next steps. 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