{"id":6217,"date":"2021-10-14T16:39:10","date_gmt":"2021-10-14T16:39:10","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=6217"},"modified":"2021-10-14T16:39:12","modified_gmt":"2021-10-14T16:39:12","slug":"affiliate-resources-customer-journey","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/","title":{"rendered":"Comment cr\u00e9er des ressources d'affiliation pour le parcours client (4 \u00e9tapes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59d76a9049b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59d76a9049b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#Understanding_the_Customer_Journey\" >Comprendre le parcours du client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#Creating_Affiliate_Resources_for_the_Customer_Journey_In_4_Steps\" >Cr\u00e9er des ressources d'affiliation pour le parcours client (en 4 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#Step_1_Generate_Awareness_With_Branded_Assets\" >\u00c9tape 1 : Sensibiliser le public \u00e0 l'aide d'actifs de marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#Step_2_Educate_Potential_Customers_With_Consistent_Messaging\" >\u00c9tape 2 : Informer les clients potentiels gr\u00e2ce \u00e0 un message coh\u00e9rent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#Step_3_Encourage_Conversions_With_Infographics\" >\u00c9tape 3 : Encourager les conversions \u00e0 l'aide d'infographies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#Step_4_Extend_Your_Affiliate_Network_By_Recruiting_Advocates\" >\u00c9tape 4 : \u00c9largir votre r\u00e9seau d'affiliation en recrutant des ambassadeurs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation d'un parcours client efficace est un \u00e9l\u00e9ment cl\u00e9 de la r\u00e9ussite d'une entreprise. En associant ce concept \u00e0 vos partenariats d'affiliation, vous pouvez aider les clients potentiels \u00e0 se rapprocher de la conversion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, l'un des inconv\u00e9nients du mod\u00e8le de marketing d'affiliation est que votre message peut \u00eatre un peu confus lorsqu'il est communiqu\u00e9 par quelqu'un d'autre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des solutions \u00e0 ce probl\u00e8me consiste \u00e0 cr\u00e9er des ressources d'affiliation cibl\u00e9es pour r\u00e9pondre aux besoins des clients \u00e0 des \u00e9tapes sp\u00e9cifiques de leur processus de prise de d\u00e9cision. En mettant ces ressources \u00e0 la disposition de vos affili\u00e9s, vous assurez la coh\u00e9rence de votre message, la fluidit\u00e9 de votre parcours client et la croissance de vos r\u00e9sultats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons examiner les \u00e9tapes du parcours client. Ensuite, nous vous montrerons comment cr\u00e9er des ressources d'affiliation bas\u00e9es sur ce processus en quatre \u00e9tapes. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_the_Customer_Journey\"><\/span>Comprendre le parcours du client<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The customer journey is the path your potential customers take from the time they hear about your business until they make a purchase. The path isn&#8217;t always linear and some steps may be repeated more than once. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, quel que soit le type d'entreprise que vous dirigez, les \u00e9tapes du parcours du client sont les m\u00eames :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Sensibilisation :<\/strong> Votre client prend conscience que votre marque est une solution potentielle \u00e0 son probl\u00e8me.<br><\/li><li><strong>Recherche :<\/strong> Au cours de cette \u00e9tape, l'acheteur examine plus en d\u00e9tail ses options d'achat.<br><\/li><li><strong>Conversion :<\/strong> Au stade de la conversion, le client a pris la d\u00e9cision d'effectuer un achat.<br><\/li><li><strong>D\u00e9fense des int\u00e9r\u00eats :<\/strong> Lorsqu'une personne est suffisamment satisfaite de son achat, elle peut partager son exp\u00e9rience positive et sensibiliser un nouveau public.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez permettre \u00e0 vos affili\u00e9s de cr\u00e9er un contenu plus efficace en leur fournissant des informations cibl\u00e9es et des ressources cr\u00e9atives pour les diff\u00e9rentes \u00e9tapes du parcours client. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces actifs sont une excellente chose \u00e0 inclure dans votre <a target=\"_blank\" href=\"https:\/\/easyaffiliate.com\/fr\/docs\/affiliate-dashboard\/\" rel=\"noreferrer noopener\">tableau de bord des affili\u00e9s<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png\" alt=\"Tableau de bord de l&#039;affili\u00e9 Easy Affiliate\" class=\"wp-image-5687\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-300x197.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-768x506.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1039x684.png 1039w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-156x103.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Avec <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a>Chaque affili\u00e9 a acc\u00e8s \u00e0 un tableau de bord personnalis\u00e9.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creating_Affiliate_Resources_for_the_Customer_Journey_In_4_Steps\"><\/span>Cr\u00e9er des ressources d'affiliation pour le parcours client (en 4 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Different types of creative resources can enhance each step in the customer journey. Here&#8217;s how you can incorporate various assets into the stages of the conversion process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Generate_Awareness_With_Branded_Assets\"><\/span>\u00c9tape 1 : Sensibiliser le public \u00e0 l'aide d'actifs de marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ation d'un <a href=\"https:\/\/blog.hubspot.com\/marketing\/branding\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">une identit\u00e9 de marque forte<\/a> peut aider vos affili\u00e9s \u00e0 repr\u00e9senter fid\u00e8lement votre entreprise. Les actifs de marque comprennent tout ce qui va de votre logo aux couleurs que vous utilisez. Essayez de fournir une s\u00e9lection d'images et de logos que les affili\u00e9s peuvent t\u00e9l\u00e9charger via leurs tableaux de bord.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fonction de banni\u00e8res d'Easy Affiliate vous permet de cr\u00e9er et de partager des actifs de marque en toute simplicit\u00e9. Commencez par votre tableau de bord WordPress et naviguez vers <em>Easy Affiliate &gt; Cr\u00e9atifs<\/em>Cliquez ensuite sur le bouton <em>Ajouter un nouveau<\/em> bouton :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"780\" height=\"437\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/new-creative.png\" alt=\"Ajout d&#039;un nouveau cr\u00e9atif \u00e0 Easy Affiliate.\" class=\"wp-image-6218\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/new-creative.png 780w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/new-creative-300x168.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/new-creative-768x430.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/new-creative-253x142.png 253w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/new-creative-482x270.png 482w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/new-creative-156x87.png 156w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet \u00e9cran, vous pouvez ajouter un titre. Sous le titre <em>Options cr\u00e9atives<\/em>Vous pouvez saisir une URL de destination pour diriger les clients lorsqu'ils cliquent sur votre banni\u00e8re. S\u00e9lectionnez ensuite <em>Banni\u00e8re<\/em> de la <em>Type<\/em> liste d\u00e9roulante :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"780\" height=\"306\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/destination-and-type.png\" alt=\"D\u00e9finition de l&#039;URL de destination et du type de cr\u00e9ation pour une banni\u00e8re Easy Affiliate.\" class=\"wp-image-6219\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/destination-and-type.png 780w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/destination-and-type-300x118.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/destination-and-type-768x301.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/destination-and-type-362x142.png 362w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/destination-and-type-688x270.png 688w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/destination-and-type-156x61.png 156w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez maintenant cliquer sur le bouton <em>D\u00e9finir la banni\u00e8re<\/em> et choisissez votre image de banni\u00e8re dans votre biblioth\u00e8que de m\u00e9dias ou t\u00e9l\u00e9chargez-en une nouvelle :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"783\" height=\"320\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/set-banner.png\" alt=\"D\u00e9finition d&#039;une image pour une banni\u00e8re Easy Affiliate.\" class=\"wp-image-6220\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/set-banner.png 783w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/set-banner-300x123.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/set-banner-768x314.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/set-banner-347x142.png 347w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/set-banner-661x270.png 661w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/set-banner-156x64.png 156w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve uploaded your banner, click on the <em>Mise \u00e0 jour<\/em> button to finish. This resource will be added to your affiliates&#8217; dashboards automatically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement fournir \u00e0 vos affili\u00e9s un guide de style pour les aider \u00e0 rester fid\u00e8les \u00e0 la marque. Cela peut s'av\u00e9rer particuli\u00e8rement utile si vous avez des partenaires qui pr\u00e9f\u00e8rent s'occuper eux-m\u00eames de leurs cr\u00e9ations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Educate_Potential_Customers_With_Consistent_Messaging\"><\/span>\u00c9tape 2 : Informer les clients potentiels gr\u00e2ce \u00e0 un message coh\u00e9rent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce stade, les clients envisagent probablement plusieurs produits ou services, c'est pourquoi vous devez vous d\u00e9marquer de la concurrence. Vous devez veiller \u00e0 la coh\u00e9rence de votre message tout en permettant \u00e0 vos affili\u00e9s d'utiliser leur propre voix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez cr\u00e9er des <a target=\"_blank\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/\" rel=\"noreferrer noopener\">copie gliss\u00e9e<\/a> pour aider les affili\u00e9s \u00e0 cr\u00e9er des messages sur les m\u00e9dias sociaux, des courriels et des articles de blog. Cela permet de s'assurer que les \u00e9diteurs incluent toutes les informations cl\u00e9s que vous souhaitez communiquer aux acheteurs potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, you&#8217;ll want to impress upon your affiliates that swipe copy is intended to be used as a guideline and that they should customize it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La derni\u00e8re chose que vous souhaitez, c'est que vos partenaires perdent les voix uniques qui attirent leur public vers leur contenu et vos produits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Encourage_Conversions_With_Infographics\"><\/span>\u00c9tape 3 : Encourager les conversions \u00e0 l'aide d'infographies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">An infographic is a type of creative that conveys information visually. Infographics can be much more engaging than large blocks of text, especially if you&#8217;re trying to explain a complicated concept.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet exemple, <a href=\"https:\/\/venngage.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Venngage<\/a> a analys\u00e9 le sentiment de plus de 11 milliards de mentions dans les m\u00e9dias sociaux. L'infographie vous permet de voir les r\u00e9sultats en un coup d'\u0153il :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"584\" height=\"402\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/sentiment-analysis.png\" alt=\"Une infographie sur l&#039;analyse des sentiments.\" class=\"wp-image-6221\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/sentiment-analysis.png 584w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/sentiment-analysis-300x207.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/sentiment-analysis-206x142.png 206w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/sentiment-analysis-392x270.png 392w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/sentiment-analysis-156x107.png 156w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Les infographies sont \u00e9galement tr\u00e8s faciles \u00e0 partager. Vos affili\u00e9s peuvent les publier sur leurs blogs ou leurs comptes de m\u00e9dias sociaux. Pour encourager les conversions, vous pouvez <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/infographics-benefit-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Comment les infographies peuvent permettre \u00e0 votre programme d&#039;affiliation d&#039;atteindre de nouveaux sommets\">cr\u00e9er une infographie<\/a> mettre en \u00e9vidence les r\u00e9sultats positifs de l'utilisation de votre produit ou service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Extend_Your_Affiliate_Network_By_Recruiting_Advocates\"><\/span>\u00c9tape 4 : \u00c9largir votre r\u00e9seau d'affiliation en recrutant des ambassadeurs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au fil du temps, vos clients satisfaits peuvent devenir des d\u00e9fenseurs de votre marque, ce qui peut s'av\u00e9rer extr\u00eamement pr\u00e9cieux pour votre entreprise. Vous souhaiterez peut-\u00eatre que certains de ces d\u00e9fenseurs <a target=\"_blank\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-convert-customers-into-loyal-affiliates\/\" rel=\"noreferrer noopener\">devenir affili\u00e9<\/a>surtout s'il s'agit d'influenceurs au sein de votre march\u00e9 cible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facilitez la t\u00e2che de vos affili\u00e9s actuels en leur permettant de partager les d\u00e9tails de votre programme afin d'aider \u00e0 recruter de nouvelles personnes dans votre r\u00e9seau. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essayez de cr\u00e9er une page \u00e0 cet effet sur votre tableau de bord d'affili\u00e9. Par exemple, vous pouvez cr\u00e9er une page sur votre tableau de bord d'affili\u00e9 d\u00e9di\u00e9e \u00e0 cette fin, <a target=\"_blank\" href=\"https:\/\/www.bluchic.com\/\" rel=\"noreferrer noopener\">Bluchic<\/a> dispose d'un centre de ressources solide pour ses affili\u00e9s, qui est tr\u00e8s convivial pour les d\u00e9butants :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"746\" height=\"540\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/bluchic-hub.png\" alt=\"Le centre de ressources pour les affili\u00e9s de Bluchic.\" class=\"wp-image-6222\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/bluchic-hub.png 746w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/bluchic-hub-300x217.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/bluchic-hub-196x142.png 196w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/bluchic-hub-373x270.png 373w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/bluchic-hub-156x113.png 156w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll want to provide potential affiliates with plenty of information about your program. A frequently asked questions (FAQ) section is an excellent choice for this, because you can always add to it as you receive additional inquiries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement mettre en place un <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/components-affiliate-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Comment faire en sorte que votre page d&#039;atterrissage d&#039;affili\u00e9 convertisse (8 conseils)\">page d'atterrissage pour le recrutement<\/a> et inclure un lien avec vos ressources d'affiliation. Vous pourrez ainsi facilement lancer le processus d'int\u00e9gration des candidats prometteurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation de ressources affili\u00e9es ax\u00e9es sur des \u00e9tapes sp\u00e9cifiques du parcours du client peut accro\u00eetre l'efficacit\u00e9 de votre r\u00e9seau. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En prenant soin de cibler des personnes \u00e0 diff\u00e9rents stades de leur parcours, vous et vos affili\u00e9s constaterez une augmentation des conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suivez ces \u00e9tapes pour commencer \u00e0 cr\u00e9er des ressources d'affiliation pour le parcours client :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Faites-vous conna\u00eetre gr\u00e2ce \u00e0 des \u00e9l\u00e9ments de marque tels que votre logo.<\/li><li>Informer les clients potentiels gr\u00e2ce \u00e0 des messages coh\u00e9rents.<\/li><li>Encouragez les conversions avec des infographies.<\/li><li>\u00c9tendez votre r\u00e9seau d'affili\u00e9s en recrutant des partisans.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des suggestions de ressources affili\u00e9es qui exploitent le parcours du client ? Partagez-les avec nous dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Et n'oubliez pas de vous abonner dans la case ci-dessous !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Creating an effective customer journey is a key component of a successful business. Combining this concept with your affiliate partnerships can help move potential customers closer to conversion. However, a drawback of the affiliate marketing model is that your messaging can be a bit muddled when it\u2019s communicated by someone else. One solution to this [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":6318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[314],"tags":[71,376,116,323],"class_list":["post-6217","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tutorials","tag-affiliate-program","tag-customer-journey","tag-customer-support","tag-marketing-content","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating affiliate resources to support your customer journey can result in a better bottom line for you and your partners. We&#039;ll show you how in four steps!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create Affiliate Resources for the Customer Journey (4 Steps)\" \/>\n\t\t<meta property=\"og:description\" content=\"Creating an effective customer journey is a key component of a successful business. Combining this concept with your affiliate partnerships can help move potential customers closer to conversion. However, a drawback of the affiliate marketing model is that your messaging can be a bit muddled when it\u2019s communicated by someone else. One solution to this\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/clemens-van-lay-un1s8VOLRC0-unsplash.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/clemens-van-lay-un1s8VOLRC0-unsplash.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-10-14T16:39:10+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-10-14T16:39:12+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyaffiliateplugin\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@easyaffapp\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Create Affiliate Resources for the Customer Journey (4 Steps)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Creating an effective customer journey is a key component of a successful business. Combining this concept with your affiliate partnerships can help move potential customers closer to conversion. However, a drawback of the affiliate marketing model is that your messaging can be a bit muddled when it\u2019s communicated by someone else. One solution to this\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/clemens-van-lay-un1s8VOLRC0-unsplash.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#blogposting\",\"name\":\"How to Create Affiliate Resources for the Customer Journey (4 Steps)\",\"headline\":\"How to Create Affiliate Resources for the Customer Journey (4 Steps)\",\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/clemens-van-lay-un1s8VOLRC0-unsplash.jpg\",\"width\":640,\"height\":427,\"caption\":\"customer journey\"},\"datePublished\":\"2021-10-14T16:39:10-04:00\",\"dateModified\":\"2021-10-14T16:39:12-04:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#webpage\"},\"articleSection\":\"Tutorials, affiliate program, customer journey, customer support, marketing content\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/category\\\/tutorials\\\/#listItem\",\"name\":\"Tutorials\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/category\\\/tutorials\\\/#listItem\",\"position\":2,\"name\":\"Tutorials\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/category\\\/tutorials\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#listItem\",\"name\":\"How to Create Affiliate Resources for the Customer Journey (4 Steps)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#listItem\",\"position\":3,\"name\":\"How to Create Affiliate Resources for the Customer Journey (4 Steps)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/category\\\/tutorials\\\/#listItem\",\"name\":\"Tutorials\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/#organization\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/EA-bee-logo-1.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#organizationLogo\",\"width\":400,\"height\":400,\"caption\":\"Easy Affiliate logo\"},\"image\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/easy-affiliate-plugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/author\\\/johnhughes\\\/#author\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/author\\\/johnhughes\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#authorImage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1783712255\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#webpage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/\",\"name\":\"How to Create Affiliate Resources for the Customer Journey (4 Steps)\",\"description\":\"Creating affiliate resources to support your customer journey can result in a better bottom line for you and your partners. We'll show you how in four steps!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/author\\\/johnhughes\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/clemens-van-lay-un1s8VOLRC0-unsplash.jpg\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#mainImage\",\"width\":640,\"height\":427,\"caption\":\"customer journey\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/blog\\\/affiliate-resources-customer-journey\\\/#mainImage\"},\"datePublished\":\"2021-10-14T16:39:10-04:00\",\"dateModified\":\"2021-10-14T16:39:12-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Create Affiliate Resources for the Customer Journey (4 Steps)<\/title>\n\n","aioseo_head_json":{"title":"Comment cr\u00e9er des ressources d'affiliation pour le parcours client (4 \u00e9tapes)","description":"La cr\u00e9ation de ressources affili\u00e9es pour soutenir votre parcours client peut se traduire par un meilleur r\u00e9sultat pour vous et vos partenaires. Nous vous montrons comment proc\u00e9der en quatre \u00e9tapes !","canonical_url":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#blogposting","name":"How to Create Affiliate Resources for the Customer Journey (4 Steps)","headline":"How to Create Affiliate Resources for the Customer Journey (4 Steps)","author":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/author\/johnhughes\/#author"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/clemens-van-lay-un1s8VOLRC0-unsplash.jpg","width":640,"height":427,"caption":"customer journey"},"datePublished":"2021-10-14T16:39:10-04:00","dateModified":"2021-10-14T16:39:12-04:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#webpage"},"isPartOf":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#webpage"},"articleSection":"Tutorials, affiliate program, customer journey, customer support, marketing content"},{"@type":"BreadcrumbList","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/easyaffiliate.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/tutorials\/#listItem","name":"Tutorials"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/tutorials\/#listItem","position":2,"name":"Tutorials","item":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/tutorials\/","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#listItem","name":"How to Create Affiliate Resources for the Customer Journey (4 Steps)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#listItem","position":3,"name":"How to Create Affiliate Resources for the Customer Journey (4 Steps)","previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/tutorials\/#listItem","name":"Tutorials"}}]},{"@type":"Organization","@id":"https:\/\/easyaffiliate.com\/fr\/#organization","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","url":"https:\/\/easyaffiliate.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-bee-logo-1.png","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#organizationLogo","width":400,"height":400,"caption":"Easy Affiliate logo"},"image":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#organizationLogo"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin"]},{"@type":"Person","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/author\/johnhughes\/#author","url":"https:\/\/easyaffiliate.com\/fr\/blog\/author\/johnhughes\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#authorImage","url":"https:\/\/easyaffiliate.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1783712255","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#webpage","url":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/","name":"How to Create Affiliate Resources for the Customer Journey (4 Steps)","description":"Creating affiliate resources to support your customer journey can result in a better bottom line for you and your partners. We'll show you how in four steps!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/easyaffiliate.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#breadcrumblist"},"author":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/author\/johnhughes\/#author"},"creator":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/author\/johnhughes\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/clemens-van-lay-un1s8VOLRC0-unsplash.jpg","@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#mainImage","width":640,"height":427,"caption":"customer journey"},"primaryImageOfPage":{"@id":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/#mainImage"},"datePublished":"2021-10-14T16:39:10-04:00","dateModified":"2021-10-14T16:39:12-04:00"},{"@type":"WebSite","@id":"https:\/\/easyaffiliate.com\/fr\/#website","url":"https:\/\/easyaffiliate.com\/fr\/","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/easyaffiliate.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"Easy Affiliate","og:type":"article","og:title":"How to Create Affiliate Resources for the Customer Journey (4 Steps)","og:description":"Creating an effective customer journey is a key component of a successful business. Combining this concept with your affiliate partnerships can help move potential customers closer to conversion. However, a drawback of the affiliate marketing model is that your messaging can be a bit muddled when it\u2019s communicated by someone else. One solution to this","og:url":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/","og:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/clemens-van-lay-un1s8VOLRC0-unsplash.jpg","og:image:secure_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/clemens-van-lay-un1s8VOLRC0-unsplash.jpg","og:image:width":640,"og:image:height":427,"article:published_time":"2021-10-14T16:39:10+00:00","article:modified_time":"2021-10-14T16:39:12+00:00","article:publisher":"https:\/\/www.facebook.com\/easyaffiliateplugin\/","twitter:card":"summary_large_image","twitter:site":"@easyaffapp","twitter:title":"How to Create Affiliate Resources for the Customer Journey (4 Steps)","twitter:description":"Creating an effective customer journey is a key component of a successful business. Combining this concept with your affiliate partnerships can help move potential customers closer to conversion. However, a drawback of the affiliate marketing model is that your messaging can be a bit muddled when it\u2019s communicated by someone else. One solution to this","twitter:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/clemens-van-lay-un1s8VOLRC0-unsplash.jpg"},"aioseo_meta_data":{"post_id":"6217","title":null,"description":"La cr\u00e9ation de ressources affili\u00e9es pour soutenir votre parcours client peut se traduire par un meilleur r\u00e9sultat pour vous et vos partenaires. Nous vous montrons comment proc\u00e9der en quatre \u00e9tapes !","keywords":[],"keyphrases":{"focus":{"keyphrase":"affiliate resources","score":69,"analysis":{"keyphraseInTitle":{"title":"Focus Keyphrase in SEO title","description":"Focus Keyphrase found in SEO title.","score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"title":"Focus keyphrase in meta description","description":"Focus keyphrase found in meta description.","score":9,"maxScore":9,"error":0},"keyphraseInURL":{"title":"Focus Keyphrase in URL","description":"Focus Keyphrase used in the URL.","score":5,"maxScore":5,"error":0},"keyphraseLength":{"title":"Focus keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":2},"keyphraseInIntroduction":{"title":"Focus keyphrase in introduction","description":"Your Focus keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"title":"Focus Keyphrase in Subheadings","description":"Use more focus keyphrases in your H2 and H3 subheadings!","score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"title":"Focus keyphrase in image alt attributes","description":"Focus keyphrase not found in image alt attribute(s). Add an image with your Focus keyphrase as alt text.","score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title","og_description":"#post_excerpt","og_object_type":"default","og_image_type":"featured","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-09 17:47:15","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-05-06 04:42:54","updated":"2026-07-09 17:47:15"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/category\/tutorials\/\" title=\"Tutorials\">Tutorials<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Create Affiliate Resources for the Customer Journey (4 Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/fr"},{"label":"Tutorials","link":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/tutorials\/"},{"label":"How to Create Affiliate Resources for the Customer Journey (4 Steps)","link":"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts\/6217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/comments?post=6217"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts\/6217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/media\/6318"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/media?parent=6217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/categories?post=6217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/tags?post=6217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}