{"id":6353,"date":"2021-09-07T07:15:00","date_gmt":"2021-09-07T07:15:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=6353"},"modified":"2022-04-01T15:49:27","modified_gmt":"2022-04-01T15:49:27","slug":"long-form-content","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/long-form-content\/","title":{"rendered":"Pourquoi les contenus longs sont efficaces (et comment aider vos affili\u00e9s \u00e0 les r\u00e9diger)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53b023c137e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53b023c137e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/long-form-content\/#Understanding_Long-Form_Content_and_Its_Benefits\" >Comprendre le contenu de longue dur\u00e9e et ses avantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/long-form-content\/#How_to_Help_Your_Affiliates_Write_Long-Form_Content_3_Key_Tips\" >Comment aider vos affili\u00e9s \u00e0 r\u00e9diger du contenu de longue dur\u00e9e (3 conseils cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/long-form-content\/#1_Give_Your_Affiliates_Resources_on_Long-Form_Content\" >1. Fournissez \u00e0 vos affili\u00e9s des ressources sur le contenu de longue dur\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/long-form-content\/#2_Share_Swipe_Copy_and_Other_Creatives_to_Help_Bulk_Up_Your_Affiliates_Posts\" >2. Partagez des mod\u00e8les de publications et d'autres supports cr\u00e9atifs pour aider vos affili\u00e9s \u00e0 enrichir leurs publications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/long-form-content\/#3_Create_Guidelines_for_Your_Affiliates_to_Follow\" >3. \u00c9laborer des lignes directrices \u00e0 l'intention de vos affili\u00e9s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/long-form-content\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Le contenu est la pierre angulaire de tout programme de marketing d'affiliation. Vous comptez sur vos partenaires pour cr\u00e9er des articles de blog, des messages sur les m\u00e9dias sociaux, des vid\u00e9os et bien d'autres choses encore, qui soient attrayants et de grande qualit\u00e9, afin d'attirer les clients vers votre marque. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si leur contenu n'est pas \u00e0 la hauteur, cela ne stimulera pas les ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe plusieurs fa\u00e7ons de vous assurer que vos affili\u00e9s donnent le meilleur d'eux-m\u00eames lorsqu'il s'agit de repr\u00e9senter votre marque. L'une d'entre elles consiste \u00e0 <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">la s\u00e9lection des partenaires<\/a> avant de les accepter dans votre programme. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre moyen consiste \u00e0 les encourager \u00e0 produire du contenu de longue dur\u00e9e, qui pr\u00e9sente plusieurs avantages en termes d'optimisation des moteurs de recherche (SEO), de ventes et de \"partage\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons examiner les avantages du contenu long format pour la promotion en ligne de produits et de services. Nous vous pr\u00e9senterons ensuite quelques id\u00e9es et outils qui aideront les affili\u00e9s \u00e0 cr\u00e9er du contenu long format permettant d'augmenter les ventes. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Long-Form_Content_and_Its_Benefits\"><\/span>Comprendre le contenu de longue dur\u00e9e et ses avantages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e8gle g\u00e9n\u00e9rale, le contenu long fait r\u00e9f\u00e9rence \u00e0 du mat\u00e9riel \u00e9crit qui est <strong>au moins 1 200 mots<\/strong>. Il peut s'agir d'articles de blog d\u00e9taill\u00e9s et informatifs, de livres blancs, de guides ou de tutoriels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces derni\u00e8res ann\u00e9es, cette d\u00e9finition s'est \u00e9largie pour inclure le contenu vid\u00e9o. Toutefois, la longueur exacte requise pour qu'une vid\u00e9o soit consid\u00e9r\u00e9e comme un long format est un peu plus souple. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les vid\u00e9os de type commercial d'une dur\u00e9e comprise entre deux et six minutes peuvent \u00eatre consid\u00e9r\u00e9es comme longues, de m\u00eame qu'un vlog de 20 minutes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les contenus de longue dur\u00e9e sont souvent \"\u00e9volutifs\", c'est-\u00e0-dire qu'ils <strong>reste pertinent au fil du temps <\/strong>et ne se d\u00e9mode pas. Sa dur\u00e9e de vie est d'au moins deux ans, et il aborde g\u00e9n\u00e9ralement des sujets intemporels et fr\u00e9quemment recherch\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On croit souvent \u00e0 tort que la capacit\u00e9 d'attention diminue consid\u00e9rablement et que personne ne souhaite lire ou regarder des contenus longs sur Internet. Au contraire, les consommateurs semblent attir\u00e9s par les publications plus longues.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les experts ont constat\u00e9 que les contenus de longue dur\u00e9e re\u00e7oivent <a href=\"https:\/\/buzzsumo.com\/blog\/long-form-content-improves-content-marketing-conclusion-7-recent-studies\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plus d'actions dans les m\u00e9dias sociaux<\/a> que des articles courts. Les balises H2 et H3, les liens retour, les listes \u00e0 puces, les infographies et les documents t\u00e9l\u00e9chargeables peuvent \u00e9galement contribuer \u00e0 am\u00e9liorer cette mesure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, il est bien connu que les moteurs de recherche privil\u00e9gient les contenus longs. En outre, les longs articles offrent davantage d'opportunit\u00e9s d'int\u00e9grer naturellement des mots-cl\u00e9s dans le contenu, ce qui peut contribuer \u00e0 accro\u00eetre encore davantage la visibilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dernier point, mais non des moindres, le contenu de longue dur\u00e9e <a href=\"https:\/\/www.quicksprout.com\/the-science-behind-long-copy-how-more-content-increases-rankings-and-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">augmente le nombre de conversions<\/a>. Cela peut s'expliquer en partie par le fait que vous pouvez mieux \u00e9tablir votre autorit\u00e9 et votre cr\u00e9dibilit\u00e9 dans un long message que dans un court. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les articles plus longs vous permettent \u00e9galement d'aller plus en profondeur et d'expliquer les avantages de votre produit ou service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Help_Your_Affiliates_Write_Long-Form_Content_3_Key_Tips\"><\/span>Comment aider vos affili\u00e9s \u00e0 r\u00e9diger du contenu de longue dur\u00e9e (3 conseils cl\u00e9s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque l'on prend tous les <a href=\"https:\/\/thirstyaffiliates.com\/blog\/long-form-content-really-better-affiliate-business\" target=\"_blank\" rel=\"noreferrer noopener\">avantages du contenu de longue dur\u00e9e<\/a> Si l'on prend cela en compte, il est \u00e9vident que votre programme d'affiliation a tout \u00e0 y gagner. Cependant, vous n'avez que tr\u00e8s peu de contr\u00f4le sur les strat\u00e9gies \u00e9ditoriales de vos \u00e9diteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il existe plusieurs fa\u00e7ons d'encourager vos partenaires \u00e0 produire des articles (et des vid\u00e9os) plus longs, tout en leur facilitant la t\u00e2che. Voici nos meilleurs conseils.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Give_Your_Affiliates_Resources_on_Long-Form_Content\"><\/span>1. Fournissez \u00e0 vos affili\u00e9s des ressources sur le contenu de longue dur\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tout comme vous n'\u00e9tiez peut-\u00eatre pas conscient de la puissance du contenu long format, vos affili\u00e9s ne r\u00e9alisent peut-\u00eatre pas \u00e0 quel point cela peut les aider. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En incluant des informations sur les avantages de publier des articles plus longs dans votre programme <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/effective-affiliate-onboarding\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Comment mettre en place un processus d&#039;int\u00e9gration des affili\u00e9s efficace (5 conseils)\">mat\u00e9riel d'accueil<\/a> pourrait les orienter dans la bonne direction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces informations peuvent comprendre<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Statistiques et \u00e9tudes d'experts en marketing de contenu sur les avantages du contenu de longue dur\u00e9e<\/li><li>Ressources r\u00e9dactionnelles pour aider les affili\u00e9s \u00e0 trouver des id\u00e9es de sujets, \u00e0 cr\u00e9er un calendrier \u00e9ditorial, \u00e0 structurer des articles de blog, etc.<\/li><li>Liens vers des exemples de contenus approfondis publi\u00e9s sur le blog de votre marque<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avec <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a>vous pouvez facilement partager toutes ces ressources et bien d'autres encore dans votre espace d\u00e9di\u00e9. <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Comment offrir \u00e0 vos recrues un tableau de bord d&#039;affiliation accueillant ?\">tableau de bord des affili\u00e9s<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png\" alt=\"Tableau de bord de l&#039;affili\u00e9 Easy Affiliate\" class=\"wp-image-5687\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1024x674.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-300x197.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-768x506.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-1039x684.png 1039w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard-156x103.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/01\/EA-affiliate-dashboard.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Share_Swipe_Copy_and_Other_Creatives_to_Help_Bulk_Up_Your_Affiliates_Posts\"><\/span>2. Partagez des mod\u00e8les de publications et d'autres supports cr\u00e9atifs pour aider vos affili\u00e9s \u00e0 enrichir leurs publications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des aspects les plus intimidants de la r\u00e9daction de contenus longs est de s'assurer d'avoir suffisamment de mati\u00e8re \u00e0 traiter. Si certains de vos r\u00e9dacteurs sont r\u00e9guli\u00e8rement confront\u00e9s au syndrome de la page blanche et ont du mal \u00e0 atteindre les 1 200 mots, vous pouvez leur donner un coup de pouce en leur proposant quelques <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-your-affiliates-more-successful-with-swipe-copy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Augmentez le succ\u00e8s de vos affili\u00e9s avec Swipe Copy\">copie gliss\u00e9e<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un \u00ab swipe copy \u00bb est un extrait que vous avez r\u00e9dig\u00e9 au sujet du produit ou du service que vous souhaitez voir promu par vos affili\u00e9s. Ceux-ci peuvent y acc\u00e9der depuis leur tableau de bord, l'adapter au ton et au style de leur blog, et l'utiliser librement dans leurs contenus afin de susciter l'int\u00e9r\u00eat pour votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez partager toutes sortes d'autres <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-effective-creatives-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Comment r\u00e9aliser des cr\u00e9ations efficaces pour les affili\u00e9s\">atouts cr\u00e9atifs<\/a> avec vos affili\u00e9s. Par exemple, vous pouvez <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/infographics-benefit-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Comment les infographies peuvent permettre \u00e0 votre programme d&#039;affiliation d&#039;atteindre de nouveaux sommets\">concevoir une infographie<\/a> sur votre produit que vos partenaires peuvent int\u00e9grer dans leur contenu long format. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela peut rendre leurs posts plus partageables sur les m\u00e9dias sociaux et augmenter votre port\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-1024x455.png\" alt=\"page de liens et de banni\u00e8res d&#039;affiliation faciles \u00e0 utiliser\" class=\"wp-image-5493\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-1024x455.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-300x133.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-768x342.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-319x142.png 319w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-607x270.png 607w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives-156x69.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-Affiliate-Creatives.png 1185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>partager des liens, des banni\u00e8res, des infographies et d'autres ressources cr\u00e9atives avec vos affili\u00e9s via le tableau de bord des affili\u00e9s<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pensez \u00e9galement \u00e0 pr\u00e9senter \u00e0 vos affili\u00e9s <a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jasper de Conversion AI<\/a>. Il s'agit d'une plateforme de r\u00e9daction extr\u00eamement utile qui utilise l'intelligence artificielle pour acc\u00e9l\u00e9rer la r\u00e9daction d'articles de blog jusqu'\u00e0 cinq fois.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-1024x500.png\" alt=\"capture d&#039;\u00e9cran de l&#039;article de blog de jarvis\" class=\"wp-image-6986\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-1024x500.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-768x375.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-1536x750.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-291x142.png 291w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-553x270.png 553w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-1216x593.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates-156x76.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/09\/blog-post-introduction-templates.png 1750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Avec l'aimable autorisation de <a href=\"http:\/\/sadiesmiley.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sadiesmiley.com<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_Guidelines_for_Your_Affiliates_to_Follow\"><\/span>3. \u00c9laborer des lignes directrices \u00e0 l'intention de vos affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre programme est \u00e9tabli depuis un certain temps, vous pouvez \u00eatre un peu plus exigeant lorsqu'il s'agit d'accepter des \u00e9diteurs dans votre programme. Par exemple, vous pourriez sp\u00e9cifier dans vos directives d'affiliation que tous les articles qu'ils produisent en rapport avec votre marque doivent avoir une longueur d'au moins 1 200 mots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous vous recommandons toutefois d'utiliser cette strat\u00e9gie avec parcimonie et uniquement si vous \u00eates convaincu que votre programme est capable d'attirer des affili\u00e9s. Les exigences en mati\u00e8re de contenu long format risquent de dissuader des partenaires potentiels s'ils ne souhaitent pas s'engager \u00e0 y consacrer beaucoup de temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une solution pour pallier cela serait de proposer un syst\u00e8me de commissions \u00e0 plusieurs niveaux. Vous pourriez r\u00e9server votre niveau le plus bas aux \u00e9diteurs qui r\u00e9digent des contenus de n'importe quelle longueur, tout en exigeant des articles plus longs de la part des partenaires situ\u00e9s aux niveaux sup\u00e9rieurs de votre programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate vous permet de d\u00e9finir rapidement et facilement <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/how-to-pay-some-affiliates-different-commissions\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Comment payer des commissions diff\u00e9rentes \u00e0 certains affili\u00e9s ?\">plusieurs niveaux de commission<\/a> et r\u00e9mun\u00e9rez vos partenaires \u00e0 leur juste valeur. De plus, vous pouvez suivre les performances de vos affili\u00e9s gr\u00e2ce \u00e0 un rapport d'analyse pratique, directement depuis votre tableau de bord WordPress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aider vos affili\u00e9s \u00e0 r\u00e9diger des contenus longs est l'un des meilleurs moyens d'attirer de nouveaux visiteurs sur votre site. En plus de stimuler les ventes, cela peut \u00e9galement aider \u00e0 <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/keeping-affiliates-happy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"4 strat\u00e9gies pour satisfaire vos affili\u00e9s\">satisfaire vos affili\u00e9s<\/a> en regardant leurs commissions s'envoler.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons pr\u00e9sent\u00e9 trois conseils pour aider vos partenaires \u00e0 r\u00e9ussir dans le domaine du contenu long format :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Fournissez \u00e0 vos affili\u00e9s des ressources sur la mani\u00e8re et les raisons de r\u00e9diger un contenu de longue dur\u00e9e.<\/li><li>Partagez des mod\u00e8les de texte et d'autres ressources cr\u00e9atives pour aider vos affili\u00e9s \u00e0 enrichir leurs publications.<\/li><li>Cr\u00e9ez des lignes directrices pour vos affili\u00e9s et r\u00e9compensez-les lorsqu'ils publient du contenu de longue dur\u00e9e.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur le contenu long format et sur la mani\u00e8re d'encourager vos affili\u00e9s \u00e0 le r\u00e9diger ? Posez-les dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Et n'oubliez pas de vous abonner dans la case ci-dessous !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Content is the cornerstone of any affiliate marketing program. You rely on your partners to create engaging, high-quality blog posts, social media posts, videos, and more to attract customers to your brand. If their content is lacking, it&#8217;s not going to drive sales. 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Add an image with your Focus keyphrase as alt text.","score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title","og_description":"#post_excerpt","og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/05\/content-production.jpg","og_image_width":"733","og_image_height":"476","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-09 17:45:53","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-05-18 03:27:22","updated":"2026-07-09 17:45:53"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tWhy Long-Form Content Works (and How to Help Your Affiliates Write It)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/fr"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/fr\/blog\/category\/advice\/"},{"label":"Why Long-Form Content Works (and How to Help Your Affiliates Write It)","link":"https:\/\/easyaffiliate.com\/fr\/blog\/long-form-content\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts\/6353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/users\/1592"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/comments?post=6353"}],"version-history":[{"count":0,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/posts\/6353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/media\/6370"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/media?parent=6353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/categories?post=6353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/fr\/wp-json\/wp\/v2\/tags?post=6353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}