{"id":6536,"date":"2021-07-20T07:51:00","date_gmt":"2021-07-20T07:51:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=6536"},"modified":"2024-09-13T23:29:13","modified_gmt":"2024-09-13T23:29:13","slug":"cookieless-future-ecommerce","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-future-ecommerce\/","title":{"rendered":"L'avenir sans cuisinier et le commerce \u00e9lectronique (3 fa\u00e7ons de s'adapter)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6f9b702ea1a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6f9b702ea1a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-future-ecommerce\/#Why_a_Cookieless_Future_Could_Impact_Your_Ecommerce_Plan\" >Pourquoi un avenir sans cuisson pourrait-il avoir un impact sur votre plan de commerce \u00e9lectronique ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-future-ecommerce\/#The_Cookieless_Future_and_Ecommerce_3_Ways_to_Adapt\" >L'avenir sans cuisinier et le commerce \u00e9lectronique (3 fa\u00e7ons de s'adapter)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-future-ecommerce\/#1_Talk_to_Your_Affiliate_Partners\" >1. Parlez \u00e0 vos partenaires affili\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-future-ecommerce\/#2_Focus_on_Your_Most_Essential_Customer_Data\" >2. Concentrez-vous sur vos donn\u00e9es clients les plus essentielles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-future-ecommerce\/#3_Increase_Your_Investment_in_Digital_Marketing\" >3. Augmenter vos investissements dans le marketing num\u00e9rique<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-future-ecommerce\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Les cookies tiers constituent depuis longtemps un outil essentiel du marketing d'affiliation ; un avenir sans cookies peut donc sembler repr\u00e9senter un d\u00e9fi de taille pour votre entreprise. Si vous devez \u00e9galement g\u00e9rer une strat\u00e9gie de commerce \u00e9lectronique, ces nouvelles \u00e9volutions risquent de vous pr\u00e9occuper encore davantage. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, le marketing d'affiliation et le commerce \u00e9lectronique sont des domaines flexibles. En renfor\u00e7ant votre strat\u00e9gie globale, vous pouvez vous pr\u00e9parer \u00e0 g\u00e9rer facilement les changements \u00e0 venir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons nous pencher sur l'avenir du commerce \u00e9lectronique sans cookies et sur les raisons pour lesquelles votre strat\u00e9gie pourrait \u00eatre affect\u00e9e par la suppression progressive des cookies tiers. Nous aborderons ensuite trois moyens efficaces de s'adapter \u00e0 l'\u00e9volution du paysage num\u00e9rique. C'est parti ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_a_Cookieless_Future_Could_Impact_Your_Ecommerce_Plan\"><\/span>Pourquoi un avenir sans cuisson pourrait-il avoir un impact sur votre plan de commerce \u00e9lectronique ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les cookies tiers sont un outil Internet utile depuis des ann\u00e9es. Ces petits morceaux de code permettent de suivre les utilisateurs sur les sites web, en collectant des donn\u00e9es pertinentes pour une exp\u00e9rience de navigation personnalis\u00e9e. En tant que tels, les cookies ont \u00e9t\u00e9 la technologie de choix pour les affili\u00e9s qui souhaitent conna\u00eetre leur public et suivre les commissions gagn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le degr\u00e9 d'implication du commerce \u00e9lectronique dans votre <a href=\"https:\/\/thirstyaffiliates.com\/blog\/types-affiliate-marketing-try\" target=\"_blank\" rel=\"noreferrer noopener\">type de marketing d'affiliation<\/a> le suivi par un tiers peut s'av\u00e9rer indispensable. En effet, les cookies ne se contentent pas de surveiller les conversions. Par exemple, ils peuvent vous aider \u00e0 cr\u00e9er des publicit\u00e9s tr\u00e8s cibl\u00e9es qui ont plus de chances de convertir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, l'utilit\u00e9 des cookies tiers ne les a pas pr\u00e9serv\u00e9s de la disparition. Vous avez peut-\u00eatre entendu parler des projets de Google visant \u00e0 <a href=\"https:\/\/blog.google\/products\/ads-commerce\/a-more-privacy-first-web\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">supprimer progressivement les cookies de tiers d'ici \u00e0 2022<\/a>. En outre, Mozilla et Apple sont sur la m\u00eame voie. Cela signifie que la technologie de suivi dans son ensemble est en train de vivre ses derni\u00e8res ann\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trouver une alternative ne sera peut-\u00eatre pas facile. De plus, alors que les grandes entreprises technologiques disposent des ressources n\u00e9cessaires pour mettre au point de nouvelles m\u00e9thodes de suivi, les petites entreprises pourraient en faire les frais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous n'avez peut-\u00eatre pas le temps ou les moyens de rechercher de nouvelles technologies d'analyse. Ce genre de contretemps risque de grever votre budget et d'embrouiller vos sp\u00e9cialistes du marketing. L'avenir sans cuisine du commerce \u00e9lectronique, <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-affiliate-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">en particulier pour les affili\u00e9s<\/a>peut donc sembler incertaine. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, vous n\u2019\u00eates pas totalement \u00e0 la d\u00e9rive. M\u00eame si le contexte \u00e9volue, des tendances int\u00e9ressantes se dessinent. Vous pouvez donc maintenir votre chiffre d\u2019affaires en vous pr\u00e9parant de mani\u00e8re ad\u00e9quate \u00e0 un avenir sans cookies. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Cookieless_Future_and_Ecommerce_3_Ways_to_Adapt\"><\/span>L'avenir sans cuisinier et le commerce \u00e9lectronique (3 fa\u00e7ons de s'adapter)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voici trois moyens astucieux de pr\u00e9parer votre strat\u00e9gie de commerce \u00e9lectronique \u00e0 l'avenir sans cuisson.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Talk_to_Your_Affiliate_Partners\"><\/span>1. Parlez \u00e0 vos partenaires affili\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les cookies constituent peut-\u00eatre l'un des moyens les plus simples de suivre les utilisateurs et les commissions, mais ce n'est pas la seule option. Votre entreprise trouvera sans doute un nouveau moyen de r\u00e9compenser correctement vos affili\u00e9s. Lorsque vous aurez trouv\u00e9 cette solution, essayez de la communiquer \u00e0 vos influenceurs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, les cookies c\u00f4t\u00e9 serveur commencent \u00e0 \u00eatre le remplacement le plus populaire.<strong> <\/strong>Cette technologie permet de suivre le premier et le dernier clic du client. Elle retrace ensuite le chemin parcouru pour d\u00e9terminer l'affili\u00e9 qui vous a permis d'obtenir cette conversion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous envisagez d'utiliser des cookies c\u00f4t\u00e9 serveur, pensez \u00e0 faire part de ce projet \u00e0 vos partenaires. Le fait de comprendre ce processus peut les aider \u00e0 se sentir plus en confiance dans leurs propres strat\u00e9gies marketing. Ainsi, le fait de leur fournir ces informations peut contribuer \u00e0 maintenir votre chiffre d'affaires \u00e0 un niveau \u00e9lev\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, le fait d'exposer en d\u00e9tail vos projets d'adaptation \u00e0 un avenir sans cuisines peut \u00e9galement vous permettre de vous positionner en tant que leader. Vous pouvez donc envisager de diffuser ces plans publiquement. Le principal groupe d'affiliation Commission Junction a r\u00e9cemment utilis\u00e9 cette strat\u00e9gie :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement.png\" alt=\"Image d&#039;un communiqu\u00e9 de presse expliquant comment CJ s&#039;est pr\u00e9par\u00e9 \u00e0 l&#039;avenir sans cuisson du commerce \u00e9lectronique.\" class=\"wp-image-6537\" width=\"800\" height=\"602\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement.png 909w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement-300x226.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement-768x578.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement-189x142.png 189w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement-359x270.png 359w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/CJ-Affiliate-Announcement-156x117.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, cette approche peut vous donner une image plus accessible aux nouveaux affili\u00e9s \u00e0 la recherche de r\u00e9seaux auxquels adh\u00e9rer. Si les influenceurs ont le sentiment que vous les aiderez \u00e0 r\u00e9ussir en ces temps incertains, ils pourraient \u00eatre davantage enclins \u00e0 s'associer avec vous. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous vous recommandons de privil\u00e9gier la simplicit\u00e9 dans vos communications publiques. Cela permettra de rendre votre contenu plus accessible aux affili\u00e9s moins exp\u00e9riment\u00e9s. Si vous vous adressez \u00e0 vos meilleurs affili\u00e9s, n\u2019h\u00e9sitez toutefois pas \u00e0 utiliser des informations utiles <a href=\"https:\/\/thirstyaffiliates.com\/blog\/affiliate-marketing-jargon-glossary-terms\" target=\"_blank\" rel=\"noreferrer noopener\">le jargon des affili\u00e9s<\/a> pour un entretien plus approfondi. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Focus_on_Your_Most_Essential_Customer_Data\"><\/span>2. Concentrez-vous sur vos donn\u00e9es clients les plus essentielles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le suivi des clics d'affiliation est un enjeu majeur. Cependant, ce n'est probablement pas le seul domaine dans lequel vous utilisez des cookies tiers. Vous les utilisez sans doute \u00e9galement pour collecter des donn\u00e9es clients. \u00c9tant donn\u00e9 que ces informations peuvent vous aider \u00e0 affiner votre strat\u00e9gie d'affiliation, nous vous recommandons de garder cet aspect de votre activit\u00e9 \u00e0 l'esprit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il peut s'av\u00e9rer fastidieux de traiter tous les aspects des donn\u00e9es relatives \u00e0 vos clients. C'est pourquoi vous pouvez envisager de vous concentrer d'abord sur les donn\u00e9es les plus pr\u00e9cieuses. Cette approche peut vous aider \u00e0 hi\u00e9rarchiser vos t\u00e2ches lorsque vous passez \u00e0 une technologie de suivi alternative. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous \u00eates peut-\u00eatre en pleine phase d'expansion. Dans ce contexte, vous utilisez peut-\u00eatre des cookies tiers pour identifier les autres sites web consult\u00e9s par vos utilisateurs et rechercher des partenaires affili\u00e9s dans ce secteur d'activit\u00e9. Il est donc dans votre int\u00e9r\u00eat de donner la priorit\u00e9 \u00e0 ce volet des donn\u00e9es clients afin de vous assurer qu'il est pr\u00eat pour un avenir sans cookies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une solution pourrait consister \u00e0 interroger directement vos visiteurs. Vous n'avez pas besoin de leur demander explicitement quels sites web ils consultent. Le simple fait de comprendre quels types de contenus votre public pr\u00e9f\u00e8re peut s'av\u00e9rer utile, comme le montre cet exemple tir\u00e9 du site web d'un musicien :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll.png\" alt=\"Un \u00e9chantillon de sondage demandant quel type de contenu le public aimerait voir. \" class=\"wp-image-6538\" width=\"800\" height=\"399\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll.png 1039w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-300x150.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-1024x511.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-768x383.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-285x142.png 285w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-542x270.png 542w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Sample-Audience-Content-Poll-156x78.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous d\u00e9couvrirez peut-\u00eatre que les t\u00e9l\u00e9spectateurs aimeraient vous voir <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">g\u00e9rer un blog<\/a> ou inclure des vid\u00e9os d'instruction. Cette approche n'est peut-\u00eatre pas une solution permanente, mais elle vous aidera \u00e0 maintenir votre programme au fur et \u00e0 mesure que des technologies de suivi plus concr\u00e8tes s'imposeront.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Increase_Your_Investment_in_Digital_Marketing\"><\/span>3. Augmenter vos investissements dans le marketing num\u00e9rique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Des pages de commerce \u00e9lectronique aux <a href=\"https:\/\/memberpress.com\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">sites d'affiliation rentables<\/a>De nombreuses entreprises en ligne consacrent beaucoup d'efforts \u00e0 l'am\u00e9lioration de la qualit\u00e9 de leurs produits et de leurs services.<strong> <\/strong>construire une image positive. Les donn\u00e9es obtenues gr\u00e2ce aux cookies ont jou\u00e9 un r\u00f4le important dans ce processus. C'est pourquoi un abandon soudain de cette technologie peut nuire \u00e0 votre image de marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous vous recommandons de renforcer votre boutique en ligne en investissant dans d'autres canaux de marketing num\u00e9rique. M\u00eame si cet avenir \u00ab sans cookies \u00bb ne se concr\u00e9tisera pas avant 2022, consolider votre pr\u00e9sence en ligne peut vous aider \u00e0 effectuer cette transition plus facilement le moment venu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pourriez envisager de consacrer plus d'\u00e9nergie \u00e0 <a href=\"https:\/\/prettylinks.com\/blog\/how-keyword-research-rescues-your-marketing-budget\/\" target=\"_blank\" rel=\"noreferrer noopener\">recherche de mots-cl\u00e9s<\/a>. Cela peut vous donner une id\u00e9e des tendances de produits populaires dans votre cr\u00e9neau. Explorer des formes de publicit\u00e9 plus p\u00e9rennes, telles que <a href=\"https:\/\/prettylinks.com\/blog\/incorporate-sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing par SMS<\/a>peut \u00e9galement s'av\u00e9rer judicieux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout cela peut contribuer \u00e0 asseoir votre image de marque. Cependant, vous pourriez \u00e9galement envisager de mettre en avant la fiabilit\u00e9 de votre boutique. Comme <a href=\"https:\/\/www.apple.com\/newsroom\/2021\/06\/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un article r\u00e9cent d'Apple<\/a> montre que la protection de la vie priv\u00e9e est une question de plus en plus importante pour les consommateurs : <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release.png\" alt=\"Communiqu\u00e9 de presse d&#039;Apple sur l&#039;importance de la s\u00e9curit\u00e9. \" class=\"wp-image-6539\" width=\"800\" height=\"491\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release.png 1190w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-300x184.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-1024x628.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-768x471.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-231x142.png 231w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-440x270.png 440w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-1115x684.png 1115w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/06\/Apple-Security-Press-Release-156x96.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Par cons\u00e9quent, veillez \u00e0 ne pas perdre de vue votre public \u00e0 mesure que le monde du marketing d'affiliation et du commerce \u00e9lectronique \u00e9volue. Un marketing num\u00e9rique qui met en avant votre capacit\u00e9 \u00e0 r\u00e9pondre aux besoins des clients peut vous aider \u00e0 positionner votre marque comme un leader de confiance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'avenir du commerce \u00e9lectronique sans cookies n'a pas encore v\u00e9ritablement pris forme. Les r\u00e9seaux d'affiliation et les boutiques en ligne devront s'adapter pour r\u00e9pondre aux besoins de leurs clients \u00e0 mesure que la technologie \u00e9volue. Heureusement, vous pouvez vous pr\u00e9parer \u00e0 ces changements en renfor\u00e7ant les domaines de votre entreprise qui fonctionnent d\u00e9j\u00e0 bien. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons abord\u00e9 trois fa\u00e7ons de s'adapter \u00e0 un avenir sans cuisines dans le commerce \u00e9lectronique :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Tenez vos partenaires affili\u00e9s au courant.<\/li><li>Choisissez quelles donn\u00e9es issues de cookies tiers vous allez remplacer en premier.<\/li><li>Investissez dans le reste de votre strat\u00e9gie de marketing num\u00e9rique.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur le commerce \u00e9lectronique et l'avenir sans cuisinier ? 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