{"id":7129,"date":"2021-12-23T07:00:00","date_gmt":"2021-12-23T07:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7129"},"modified":"2021-12-22T21:59:38","modified_gmt":"2021-12-22T21:59:38","slug":"high-performing-affiliate-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/high-performing-affiliate-program\/","title":{"rendered":"Comment cr\u00e9er un programme d'affiliation performant (en 4 \u00e9tapes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53affd40a92\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53affd40a92\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/high-performing-affiliate-program\/#Why_You_Might_Want_to_Make_an_Affiliate_Program\" >Pourquoi cr\u00e9er un programme d'affiliation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/high-performing-affiliate-program\/#How_to_Create_a_High_Performing_Affiliate_Program_In_4_Steps\" >Comment cr\u00e9er un programme d'affiliation performant (en 4 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/high-performing-affiliate-program\/#Step_1_Do_Your_Research\" >\u00c9tape 1 : Effectuer des recherches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/high-performing-affiliate-program\/#Step_2_Design_Your_Incentives\" >\u00c9tape 2 : Concevoir vos mesures d'incitation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/high-performing-affiliate-program\/#Step_3_Recruit_Top-Tier_Affiliates\" >\u00c9tape 3 : Recruter des affili\u00e9s de premier plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/high-performing-affiliate-program\/#Step_4_Monitor_Your_Progress\" >\u00c9tape 4 : Contr\u00f4ler vos progr\u00e8s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/high-performing-affiliate-program\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Lancer un programme d'affiliation est un excellent moyen d'accro\u00eetre la port\u00e9e de votre marque et les conversions. Cependant, de nombreux programmes \u00e9chouent pour les raisons suivantes <strong>les affili\u00e9s d\u00e9motiv\u00e9s ou peu performants<\/strong>. Ainsi, vous pouvez avoir l'impression que vos produits n'atteignent pas efficacement leur cible. <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/target-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">public cible<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By taking the time to research your niche, provide incentives, and screen for the most effective marketers, you&#8217;ll be able to develop a high performing affiliate program. Additionally, you can use monitoring tools to ensure its long-term success.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we&#8217;ll look at the benefits of a high performing affiliate program and how you can create your own using our <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin Easy Affiliate<\/a>. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Make_an_Affiliate_Program\"><\/span>Pourquoi cr\u00e9er un programme d'affiliation ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">programme de marketing d'affiliation<\/a> peut faire partie int\u00e9grante de votre strat\u00e9gie publicitaire globale. Dans cette configuration, les influenceurs feront la promotion de vos produits par le biais de liens personnalis\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque les clients effectuent des achats par l'interm\u00e9diaire de ces URL, les affili\u00e9s per\u00e7oivent des commissions sur les ventes.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les strat\u00e9gies de marketing d'affiliation sont b\u00e9n\u00e9fiques \u00e0 la fois pour les entreprises et les influenceurs. Vous pouvez atteindre des audiences plus larges que vous ne pourriez le faire avec des publicit\u00e9s payantes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, les affili\u00e9s peuvent gagner des sommes consid\u00e9rables s'ils parviennent \u00e0 convaincre les consommateurs d'acheter vos produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might have multiple influencers that sign up to promote your business. However, unless they actually make sales, you won&#8217;t see any profits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why focusing on creating a high performing affiliate program is essential. In the next section, we&#8217;ll look at how to make a successful program that delivers results. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_High_Performing_Affiliate_Program_In_4_Steps\"><\/span>Comment cr\u00e9er un programme d'affiliation performant (en 4 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this tutorial, we&#8217;ll be exploring different strategies using our <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a> plugin. This tool enables you to create and manage every aspect of your program from your WordPress dashboard. It&#8217;s also super easy <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/installing-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">pour mettre en place<\/a> et l'utiliser !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Do_Your_Research\"><\/span>\u00c9tape 1 : Effectuer des recherches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de cr\u00e9er votre programme d'affiliation, il peut \u00eatre utile de commencer par <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">qualifier votre marque<\/a>. If you don&#8217;t have a clear idea of what your business and its products stand for, your marketers are unlikely to understand it either. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez commencer par r\u00e9fl\u00e9chir aux valeurs fondamentales de votre marque. En outre, quels avantages uniques vos produits offrent-ils aux consommateurs ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez rassembler toutes vos id\u00e9es dans un seul document. De cette fa\u00e7on, vous pouvez partager la ressource avec vos influenceurs apr\u00e8s avoir <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/effective-affiliate-onboarding\/\" target=\"_blank\" rel=\"noreferrer noopener\">les embarquer<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez utiliser un <a href=\"https:\/\/www.visme.co\/templates\/presentations\/brand-visual-identity--presentation-1425279452\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mod\u00e8le d'identit\u00e9 de marque<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/brand-identity-template.png\" alt=\"Un exemple de mod\u00e8le d&#039;identit\u00e9 de marque. \" class=\"wp-image-7130\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/brand-identity-template.png 1390w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/brand-identity-template-300x112.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/brand-identity-template-1024x382.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/brand-identity-template-768x286.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/brand-identity-template-381x142.png 381w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/brand-identity-template-725x270.png 725w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/brand-identity-template-1216x453.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/brand-identity-template-156x58.png 156w\" sizes=\"(max-width: 1390px) 100vw, 1390px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, il peut \u00eatre utile d'effectuer des recherches sur vos concurrents. Par exemple, vous pouvez rechercher des entreprises qui vendent des produits similaires aux v\u00f4tres. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at your competitors&#8217; marketing strategies is one of the best (and simplest) ways to develop your own.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Design_Your_Incentives\"><\/span>\u00c9tape 2 : Concevoir vos mesures d'incitation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you want your affiliates to perform well, you&#8217;ll need to <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-reward-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">faire en sorte que cela en vaille la peine<\/a>. Offrir des r\u00e9mun\u00e9rations comp\u00e9titives et d'autres r\u00e9compenses peut inciter vos sp\u00e9cialistes du marketing \u00e0 conclure davantage de ventes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez cr\u00e9er <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">les commissions \u00e9chelonn\u00e9es<\/a>. Dans cette structure, les affili\u00e9s qui r\u00e9alisent plus de ventes peuvent pr\u00e9tendre \u00e0 des paiements plus \u00e9lev\u00e9s. La promesse d'une r\u00e9mun\u00e9ration plus \u00e9lev\u00e9e peut \u00eatre tr\u00e8s motivante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez facilement cr\u00e9er diff\u00e9rents niveaux de commission avec le plugin Easy Affiliate. Allez dans votre tableau de bord WordPress et dirigez-vous vers <em>Easy Affiliate &gt; Param\u00e8tres &gt; Commissions &gt; Suivi<\/em>g : <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"791\" height=\"657\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png\" alt=\"Niveaux de commission faciles pour les affili\u00e9s\" class=\"wp-image-5537\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png 791w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-300x249.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-768x638.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-171x142.png 171w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-325x270.png 325w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-156x130.png 156w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Mettez ensuite en place plusieurs niveaux pour motiver vos affili\u00e9s les plus performants. Vous pouvez \u00e9galement proposer <strong>primes <\/strong>aux influenceurs qui r\u00e9pondent \u00e0 des objectifs particuliers. Par exemple, vous pouvez payer davantage lors d'une <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/prepare-affiliates-sale-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9v\u00e9nement de vente<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Recruit_Top-Tier_Affiliates\"><\/span>\u00c9tape 3 : Recruter des affili\u00e9s de premier plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that your program is in place, it&#8217;s time to look for affiliates who will deliver the best results. There are various ways that you can do this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez contacter <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-work-successfully-with-in-demand-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">influenceurs de premier plan<\/a>. Il s'agit de sp\u00e9cialistes du marketing qui ont une client\u00e8le bien \u00e9tablie sur <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/\" target=\"_blank\" rel=\"noreferrer noopener\">les plateformes de m\u00e9dias sociaux<\/a> comme Instagram ou TikTok. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que ces affili\u00e9s puissent s'attendre \u00e0 des paiements plus importants, ils ont g\u00e9n\u00e9ralement un public tr\u00e8s engag\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, vous pouvez essayer d'entrer en contact avec des cr\u00e9ateurs de contenu lors de conf\u00e9rences sur l'affiliation. <a href=\"https:\/\/www.affiliatesummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sommet de l'affiliation<\/a> attire des milliers de personnes dans le monde entier lors de ses \u00e9v\u00e9nements, ce qui vous donne un excellent moyen d'entrer en contact avec de nouveaux influenceurs :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/affiliate-summit-new-events-1024x501.png\" alt=\"Prochains \u00e9v\u00e9nements de la conf\u00e9rence Affiliate Summit. \" class=\"wp-image-7131\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/affiliate-summit-new-events-1024x501.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/affiliate-summit-new-events-300x147.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/affiliate-summit-new-events-768x376.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/affiliate-summit-new-events-1536x752.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/affiliate-summit-new-events-290x142.png 290w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/affiliate-summit-new-events-552x270.png 552w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/affiliate-summit-new-events-1216x595.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/affiliate-summit-new-events-156x76.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/affiliate-summit-new-events.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, vous pouvez rechercher <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">blogueurs affili\u00e9s populaires<\/a>. These savvy influencers often make their living from promoting products such as yours. Therefore, they&#8217;re usually well-versed on how to market affiliate links. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, your relationship with your affiliates doesn&#8217;t end once you onboard them. Maintaining consistent communication is key to your program&#8217;s success. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous recommandons d'utiliser <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/communicating-effectively-with-your-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">communication personnalis\u00e9e<\/a> avec vos affili\u00e9s. Bien que vous puissiez publier des messages pour tous vos influenceurs, ils peuvent parfois sembler impersonnels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, envisagez de contacter vos sp\u00e9cialistes du marketing par courrier \u00e9lectronique pour v\u00e9rifier leurs progr\u00e8s et r\u00e9pondre \u00e0 leurs questions. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Monitor_Your_Progress\"><\/span>\u00c9tape 4 : Contr\u00f4ler vos progr\u00e8s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, you&#8217;ll want to monitor your affiliate program as it grows. Analyzing its progress can help you identify which marketers are contributing and which aren&#8217;t. The data can also show you which of your marketing strategies are most effective. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">diverses mesures<\/a> que vous pouvez contr\u00f4ler, comme par exemple<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Clics sur les liens d'affiliation<\/li><li>Conversion des visiteurs<\/li><li>Impressions<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To access these analytics, you&#8217;ll need to head to <em>Affiliation facile &gt;<\/em> <em>Rapports<\/em>. Vous pouvez y consulter des statistiques d\u00e9taill\u00e9es sur les clics, les transactions et les commissions :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-1024x434.png\" alt=\"\u00c9cran Easy Affiliate Reports (Rapports d&#039;affiliation faciles)\" class=\"wp-image-5734\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-1024x434.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-300x127.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-768x326.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-335x142.png 335w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-637x270.png 637w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen-156x66.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/AE-Reports-Screen.png 1196w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si un influenceur particulier obtient de bons r\u00e9sultats, vous pouvez envisager de le r\u00e9compenser par une prime, comme nous l'avons vu plus haut. En revanche, vous devrez peut-\u00eatre examiner les affili\u00e9s dont les performances sont m\u00e9diocres et d\u00e9cider s'ils ont besoin d'une prime. <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/motivate-inactive-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">motivation suppl\u00e9mentaire<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement int\u00e9grer votre programme \u00e0 <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a>. Vous pourrez ainsi consulter des donn\u00e9es d\u00e9taill\u00e9es telles que les impressions et les \u00e9v\u00e9nements de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le populaire plugin MonsterInsights vous permet de visualiser et de travailler avec Google Analytics directement \u00e0 partir de votre tableau de bord WordPress. Le plugin dispose \u00e9galement de ce qu'il appelle le <a href=\"https:\/\/www.monsterinsights.com\/introducing-our-new-google-ads-conversion-tracking-feature-easy-affiliate-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonsterInsights - Suivi des conversions Google Ads + Int\u00e9gration facile des affili\u00e9s<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette int\u00e9gration g\u00e9niale attribue automatiquement les commandes \u00e0 vos affili\u00e9s dans Google Analytics, ce qui vous permet de savoir o\u00f9 et comment se produisent les conversions de vos affili\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lancer un programme d'affiliation est relativement facile, surtout si l'on utilise notre <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a> plugin. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, you can&#8217;t sit back and wait for results. If you want your program to succeed, you&#8217;ll need to design it with results in mind. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, vous pouvez suivre les \u00e9tapes suivantes pour cr\u00e9er un programme d'affiliation performant :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Faites vos recherches.<\/li><li>Concevez vos incitations. <\/li><li>Recruter des affili\u00e9s de premier plan.<\/li><li>Suivez vos progr\u00e8s. <\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur la fa\u00e7on d'aider votre programme d'affiliation \u00e0 r\u00e9ussir ? 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