{"id":7242,"date":"2021-12-07T07:00:00","date_gmt":"2021-12-07T07:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7242"},"modified":"2024-09-13T23:29:07","modified_gmt":"2024-09-13T23:29:07","slug":"digital-marketing-trends-top-for-2022","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/","title":{"rendered":"Pr\u00e9diction : Tendances du marketing num\u00e9rique pour 2022 (Top 10)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53a0f8053ae\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53a0f8053ae\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#1_Programmatic_Advertising\" >1. Publicit\u00e9 programmatique&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#2_Omnichannel_Marketing\" >2. Marketing omnicanal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#3_Personalization\" >3. La personnalisation&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#4_Influencer_Marketing\" >4. Le marketing d'influence&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#5_Facebook_and_Instagram_Stories\" >5. Histoires Facebook et Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#6_User-Generated_Content_UGC\" >6. Contenu g\u00e9n\u00e9r\u00e9 par l'utilisateur (CGU)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#1_Third-party_partnerships\" >1. Partenariats avec des tiers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#2_Customer_giveaways\" >2. Les cadeaux pour les clients<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#7_Featured_Snippets\" >7. Snippets en vedette<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#8_Chatbots\" >8. Chatbots&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#9_Immersive_Technologies\" >9. Technologies immersives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#10_Cookieless_Marketing\" >10. Marketing sans cuisson<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/digital-marketing-trends-top-for-2022\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">En tant qu'entreprise en ligne, vous avez la possibilit\u00e9 de vendre vos produits \u00e0 une client\u00e8le internationale. Cependant, vous \u00eates \u00e9galement confront\u00e9 \u00e0 une concurrence mondiale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce contexte concurrentiel, il est avantageux d\u2019\u00eatre \u00e0 la pointe de l\u2019innovation. En vous tenant au courant des derni\u00e8res tendances en mati\u00e8re de marketing num\u00e9rique, vous n\u2019aurez aucun mal \u00e0 capter l\u2019attention de votre public cible et \u00e0 <strong>laisser vos concurrents dans la poussi\u00e8re<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons passer en revue dix tendances du marketing num\u00e9rique pour 2022. Nous vous donnerons \u00e9galement des conseils pour tirer pleinement parti de ces strat\u00e9gies. C'est parti !&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Programmatic_Advertising\"><\/span>1. Publicit\u00e9 programmatique&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Traditionnellement, l'achat de publicit\u00e9 num\u00e9rique implique un syst\u00e8me en plusieurs \u00e9tapes de propositions, d'appels d'offres, de devis et de n\u00e9gociations. Cependant, la publicit\u00e9 programmatique <a href=\"https:\/\/smartyads.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">des outils tels que SmartyAds<\/a> promettre de <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatiser ce processus fastidieux<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png\" alt=\"L&#039;outil de publicit\u00e9 programmatique SmartyAds. \" class=\"wp-image-7243\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1024x451.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-300x132.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-768x338.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1536x676.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-2048x901.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-323x142.png 323w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-614x270.png 614w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1216x535.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-1832x806.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/smartyads-programmatic-advertising-156x69.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cet outil vous permet de saisir des informations sur votre campagne. Le logiciel utilise ensuite des algorithmes pour d\u00e9terminer o\u00f9 votre budget aura l'impact le plus significatif. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines solutions de publicit\u00e9 programmatique surveillent m\u00eame votre campagne et vous sugg\u00e8rent des pistes d'am\u00e9lioration. L'utilisation de ces recommandations vous met en position de force pour obtenir un bon r\u00e9sultat. <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">le retour sur investissement (ROI)<\/a> et le plus \u00e9lev\u00e9 <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/benchmarks-healthy-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">taux de conversion<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce processus \u00e9tant automatis\u00e9, vous passerez \u00e9galement moins de temps \u00e0 acheter des publicit\u00e9s. Nous vous recommandons d'utiliser la publicit\u00e9 programmatique pour <strong>automatiser les \u00e9tapes les plus fastidieuses de l'achat<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pourrez alors vous consacrer \u00e0 des activit\u00e9s \u00e0 plus forte valeur ajout\u00e9e qui n\u00e9cessitent une intervention humaine (comme la conception ou un service client personnalis\u00e9).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Omnichannel_Marketing\"><\/span>2. Marketing omnicanal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/omnichannel-marketing-leverage-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing omnicanal<\/a> consiste \u00e0 commercialiser votre entreprise de mani\u00e8re coh\u00e9rente sur plusieurs plateformes. Cela peut inclure les m\u00e9dias sociaux, <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">campagnes par courrier \u00e9lectronique<\/a>et <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">articles de blog<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png\" alt=\"Le marketing omnicanal est l&#039;une des principales tendances du marketing num\u00e9rique pour 2022. \" class=\"wp-image-7245\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1024x411.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-300x120.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-768x308.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1536x616.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-2048x821.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-354x142.png 354w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-673x270.png 673w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1216x488.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-1832x735.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/easy-affiliate-blog-156x63.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'il s'agit de <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/use-branding-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">construire une marque forte<\/a>, la coh\u00e9rence est essentielle. En harmonisant votre message sur tous les canaux, les clients sauront exactement ce qu'ils peuvent attendre de votre entreprise. En retour, cette strat\u00e9gie am\u00e9liore l'exp\u00e9rience du consommateur.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de la cr\u00e9ation de contenu omnicanal, il est essentiel d'identifier votre <strong>client id\u00e9al<\/strong>. Pour vous aider dans ce processus, nous vous recommandons de vous concentrer sur les objectifs et les d\u00e9fis qui peuvent amener quelqu'un \u00e0 acheter vos produits.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, posez-vous la question :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quels probl\u00e8mes mon produit ou service permet-il de r\u00e9soudre ?<\/li><li>&nbsp;Quels types de personnes ont ce genre de probl\u00e8mes ?<\/li><li>O\u00f9 ces personnes ont-elles tendance \u00e0 se retrouver en ligne ?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame s\u2019il peut \u00eatre tentant de cibler le plus grand nombre possible de plateformes, il est important de rester r\u00e9aliste. Il vaut g\u00e9n\u00e9ralement mieux mener une campagne efficace sur quelques canaux plut\u00f4t que de produire \u00e0 tout va <strong>des campagnes \u00e0 fort volume et de faible qualit\u00e9 <\/strong>sur des dizaines de plateformes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi il est souvent judicieux de se concentrer sur les plateformes les plus populaires avec votre <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">public cible<\/a>. Dans ce cas, il peut \u00eatre utile d'analyser les personnes qui visitent actuellement votre site \u00e0 l'aide d'un outil tel que <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personalization\"><\/span>3. La personnalisation&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les gens aiment la personnalisation. Selon une \u00e9tude, <a href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% des consommateurs<\/a> sont plus susceptibles d'effectuer un achat lorsqu'une entreprise leur offre une exp\u00e9rience personnalis\u00e9e. En personnalisant votre marketing, vous pourriez stimuler vos ventes et augmenter votre chiffre d'affaires <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/personalization-at-scale-first-steps\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">jusqu'\u00e0 30%<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, nous vous recommandons d'examiner votre <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-conversions-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campagnes par courrier \u00e9lectronique<\/a>. La plupart des plates-formes de messagerie modernes prennent en charge <strong><a href=\"https:\/\/help.ads.microsoft.com\/apex\/index\/3\/en-us\/53079\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">texte dynamique<\/a><\/strong>qui vous permet de personnaliser votre message en fonction de l'individu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame quelque chose d'aussi simple que de s'adresser aux destinataires par leur nom peut instantan\u00e9ment rendre vos courriels plus personnels. Vous pouvez \u00e9galement recommander des produits en rapport avec les achats pr\u00e9c\u00e9dents des clients :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png\" alt=\"Un exemple d&#039;email marketing personnalis\u00e9.\" class=\"wp-image-7246\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1024x555.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--300x163.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--768x416.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1536x832.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--2048x1109.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--262x142.png 262w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--498x270.png 498w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1216x659.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--1832x992.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/email-marketing-personalized--156x85.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous faites de la publicit\u00e9 sur des plateformes tierces, vous pouvez \u00eatre en mesure de cibler des groupes sp\u00e9cifiques. Par exemple, <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/facebook-advertising-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Publicit\u00e9 sur Facebook<\/a> dispose de puissants outils de ciblage pour diffuser diff\u00e9rents contenus publicitaires. Il vous permet de choisir des facteurs tels que les comportements des utilisateurs, leurs centres d'int\u00e9r\u00eat et les \u00e9v\u00e9nements de leur vie.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Influencer_Marketing\"><\/span>4. Le marketing d'influence&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/3-ways-to-use-influencer-marketing-in-your-affiliate-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">influenceur en ligne<\/a> est une personne qui dispose d'une audience num\u00e9rique importante. Ces c\u00e9l\u00e9brit\u00e9s peuvent promouvoir votre entreprise aupr\u00e8s de leurs fans : <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png\" alt=\"Un exemple de campagne de marketing d&#039;influence. \" class=\"wp-image-7248\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1024x659.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-300x193.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-768x494.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1536x989.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-221x142.png 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-419x270.png 419w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1063x684.png 1063w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-1600x1030.png 1600w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1-156x100.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/influencer-marketing-1-1.png 1852w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le marketing d'influence qui, selon les pr\u00e9visions, devrait <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report-2021\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00e0 $13,8 milliards d'euros<\/a> \u00e0 la fin de l'ann\u00e9e 2021, nous pr\u00e9voyons qu'il s'agira d'une tendance importante tout au long de l'ann\u00e9e 2022. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le succ\u00e8s de vos campagnes de marketing d\u00e9pend de <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/influencer-recruiting-dos-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\">trouver le meilleur partenaire d'influence<\/a>. M\u00eame s\u2019il est facile de se focaliser sur le nombre d\u2019abonn\u00e9s, il est bien plus important de s\u2019assurer que l\u2019audience de l\u2019influenceur correspond \u00e0 votre client\u00e8le cible. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez m\u00eame envisager <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/micro-influencers\/\" target=\"_blank\" rel=\"noreferrer noopener\">partenariat avec un micro-influenceur<\/a> qui op\u00e8re dans votre cr\u00e9neau sp\u00e9cifique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la mesure du possible, il devrait \u00e9galement y avoir des <strong>le lien entre le produit promu et l'influenceur<\/strong>. Par exemple, vous ne voudriez pas qu\u2019une blogueuse sp\u00e9cialis\u00e9e dans la beaut\u00e9 et le maquillage tente de promouvoir vos gadgets pour l\u2019entretien de la pelouse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un tel soutien pourrait para\u00eetre al\u00e9atoire, forc\u00e9 et en contradiction avec l'image que l'influenceur v\u00e9hicule en ligne. Par cons\u00e9quent, ses fans pourraient percevoir cette promotion comme une simple op\u00e9ration lucrative.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Facebook_and_Instagram_Stories\"><\/span>5. Histoires Facebook et Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook et Instagram<\/a> Les stories sont des vid\u00e9os ou des photos qui disparaissent au bout de 24 heures. Elles int\u00e8grent souvent des fonctions interactives telles que des autocollants, des sondages et des filtres :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png\" alt=\"Les histoires de m\u00e9dias sociaux seront l&#039;une des principales tendances du marketing num\u00e9rique en 2022. \" class=\"wp-image-7249\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1024x877.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--300x257.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--768x658.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1536x1316.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--166x142.png 166w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--315x270.png 315w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--799x684.png 799w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--1203x1030.png 1203w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example--156x134.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/facebook-stories-example-.png 1840w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/p\/CDCEVkknqA0\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plus de 500 millions de personnes<\/a> interagissent chaque jour avec les stories d'Instagram. Les stories peuvent \u00e9galement influencer les d\u00e9cisions d'achat des clients. En effet, <a href=\"https:\/\/business.instagram.com\/a\/stories\" target=\"_blank\" rel=\"noreferrer noopener\">58% de personnes<\/a> qui utilisent cette fonction ont d\u00e9clar\u00e9 s'int\u00e9resser davantage \u00e0 une marque ou \u00e0 un produit apr\u00e8s l'avoir vu dans leurs articles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme elles disparaissent apr\u00e8s un court laps de temps, les histoires peuvent contribuer \u00e0 pr\u00e9senter votre marque sous un jour amusant et passionnant. De plus, le contenu n'appara\u00eet jamais sur vos principales pages de m\u00e9dias sociaux, ce qui vous permet de <strong>humaniser votre entreprise sans diluer votre marque<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez organiser une \"reprise d'histoires\". Dans ce sc\u00e9nario, les membres de votre personnel ont la possibilit\u00e9 de publier des extraits de leur journ\u00e9e.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_User-Generated_Content_UGC\"><\/span>6. Contenu g\u00e9n\u00e9r\u00e9 par l'utilisateur (CGU)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/user-generated-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contenu g\u00e9n\u00e9r\u00e9 par l'utilisateur (CGU)<\/a> est cr\u00e9\u00e9 par une personne qui n'est pas un repr\u00e9sentant officiel de votre entreprise. Il peut s'agir de publications sur les r\u00e9seaux sociaux r\u00e9dig\u00e9es par des influenceurs en ligne, un <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/product-reviews-boost-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">revue de produits<\/a> sur un <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/5-places-you-can-promote-your-affiliate-program-right-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">site web d'un tiers<\/a>ou une vid\u00e9o de d\u00e9ballage cr\u00e9\u00e9e par un client :&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png\" alt=\"Un exemple d&#039;UGC.\" class=\"wp-image-7250\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1024x242.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-300x71.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-768x182.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1536x363.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-524x124.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1142x270.png 1142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1216x287.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-1832x433.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example-156x37.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/unboxing-video-example.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le consommateur moyen d'aujourd'hui s'y conna\u00eet en marketing. M\u00eame si vous ne cessez de clamer que vos produits sont les meilleurs du march\u00e9, les acheteurs ne sont gu\u00e8re enclins \u00e0 croire votre opinion partiale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La question de l'UGC est tout \u00e0 fait diff\u00e9rente. Selon une \u00e9tude, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-study-shows-user-generated-content-tops-marketing-tactics-by-influencing-90-percent-of-shoppers-purchasing-decisions-300475348.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90% des consommateurs<\/a> d\u00e9clarent que le CGU influence davantage leurs d\u00e9cisions d'achat que l'email marketing et <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9sultats des moteurs de recherche<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez g\u00e9n\u00e9rer des CGU de nombreuses fa\u00e7ons. Voici deux des plus simples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Third-party_partnerships\"><\/span>1. Partenariats avec des tiers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Parmi ces tiers, on trouve notamment les influenceurs en ligne et les blogueurs qui acceptent de tester des produits. Il suffit de les contacter pour savoir s'ils seraient dispos\u00e9s \u00e0 collaborer avec vous. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Customer_giveaways\"><\/span>2. Les cadeaux pour les clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Organisez un concours mensuel r\u00e9serv\u00e9 aux clients. Permettez une participation automatique, puis donnez aux clients la possibilit\u00e9 d'ajouter une autre participation en envoyant une image (style de vie, produit, etc.). Nous vous recommandons d'utiliser l'outil <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rafflepress<\/a> pour mener ce type de campagnes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/11\/rafflepress-1024x582.png\" alt=\"Page d&#039;accueil de Rafflepress\" class=\"wp-image-4996\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez recueilli du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC), vous pouvez facilement le partager via <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau de bord de Easy Affiliate<\/a> avec vos partenaires affili\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Featured_Snippets\"><\/span>7. Snippets en vedette<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00ab featured snippets \u00bb sont des extraits qui apparaissent dans les r\u00e9sultats de recherche de Google. Ils sont con\u00e7us pour r\u00e9pondre rapidement aux questions des utilisateurs et comprennent g\u00e9n\u00e9ralement des \u00e9l\u00e9ments tels que des d\u00e9finitions, des proc\u00e9dures et des listes :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png\" alt=\"Les featured snippets seront l&#039;une des principales tendances du marketing num\u00e9rique en 2022. \" class=\"wp-image-7251\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1024x579.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--300x170.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--768x435.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--251x142.png 251w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--477x270.png 477w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--1209x684.png 1209w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example--156x88.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/featured-snippet-example-.png 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'il s'agit de <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'optimisation des moteurs de recherche (SEO)<\/a>, on trouve de nombreux conseils sur la mani\u00e8re d'am\u00e9liorer son classement. Cependant, les extraits en vedette vous permettent de g\u00e9n\u00e9rer davantage de clics sans avoir \u00e0 am\u00e9liorer votre position. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, de nombreux experts en r\u00e9f\u00e9rencement se r\u00e9f\u00e8rent \u00e0 un extrait pr\u00e9sent\u00e9 comme \"Position #0\" puisqu'il appara\u00eet au-dessus de la premi\u00e8re place :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/google-featured-image-1024x467.png\" alt=\"Un extrait de page (featured snippet).\" class=\"wp-image-7252\" width=\"800\" height=\"310\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Selon une \u00e9tude, les featured snippets repr\u00e9sentent <a href=\"https:\/\/www.searchenginewatch.com\/2020\/12\/03\/research-insights-role-of-featured-snippets-in-website-traffic-boost\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">environ 35% de tous les clics<\/a>. C'est un avantage qui m\u00e9rite d'\u00eatre exploit\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google cr\u00e9e les featured snippets en utilisant <a href=\"https:\/\/schema.org\/docs\/data-and-datasets.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">M\u00e9tadonn\u00e9es Schema.org<\/a> et son API de graphe de connaissances. Cependant, ces concepts peuvent \u00eatre difficiles \u00e0 comprendre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, des plugins tels que <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">All in One SEO (AIOSEO)<\/a> Ajouter automatiquement la prise en charge de Schema.org. Cet outil peut vous aider \u00e0 fournir des informations \u00e0 l'API de Google, ce qui augmente vos chances d'appara\u00eetre dans un extrait en vedette.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Chatbots\"><\/span>8. Chatbots&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On a facilement tendance \u00e0 consid\u00e9rer le marketing comme une activit\u00e9 qui se d\u00e9roule uniquement en dehors du site. Pourtant, le travail ne s'arr\u00eate pas pour autant d\u00e8s qu'un client potentiel a r\u00e9ussi \u00e0 acc\u00e9der \u00e0 votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il arrive parfois que ces clients potentiels aient des questions. Si vous ne leur r\u00e9pondez pas rapidement, vous risquez de passer \u00e0 c\u00f4t\u00e9 d'une vente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-chatbots-can-benefit-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chatbots automatis\u00e9s<\/a> peut offrir un service client 24 heures sur 24. C'est peut-\u00eatre pour cela que plus de <a href=\"https:\/\/www.invespcro.com\/blog\/chatbots-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">67% de consommateurs dans le monde<\/a> utiliser un chatbot pour le support client en 2019 :&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png\" alt=\"Un exemple de chatbot automatis\u00e9 \" class=\"wp-image-7253\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1024x519.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-768x389.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1536x779.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-2048x1038.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-533x270.png 533w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1216x617.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-1832x929.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/chatbot-customer-service-156x79.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ces robots sont pratiques pour r\u00e9pondre aux questions fr\u00e9quemment pos\u00e9es (FAQ) de mani\u00e8re plus imm\u00e9diate et plus attrayante qu'un document \u00e9crit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si le chatbot ne parvient pas \u00e0 r\u00e9pondre \u00e0 la demande du visiteur, il peut tout de m\u00eame s'int\u00e9grer \u00e0 votre processus d'accueil. Par exemple, le chatbot peut transmettre l'adresse e-mail du visiteur \u00e0 votre service client. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez mettre en place un widget de chat \u00e0 l'aide d'outils tels que <a href=\"https:\/\/memberpress.com\/go\/olark\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Olark<\/a> et <a href=\"https:\/\/memberpress.com\/go\/tidio\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tid\u00e9o<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Immersive_Technologies\"><\/span>9. Technologies immersives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les technologies immersives cr\u00e9ent des exp\u00e9riences uniques en fusionnant les mondes physique et num\u00e9rique. Utilis\u00e9es \u00e0 bon escient, elles donneront \u00e0 votre public l'impression de faire partie int\u00e9grante du contenu qui lui est pr\u00e9sent\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 ce logiciel, vous pouvez cr\u00e9er des supports marketing plus attrayants et plus divertissants. La r\u00e9alit\u00e9 augment\u00e9e (RA) et la r\u00e9alit\u00e9 virtuelle (RV) sont deux des technologies immersives les plus connues.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si cette tendance du marketing num\u00e9rique peut sembler futuriste, certaines marques exploitent d\u00e9j\u00e0 la puissance des technologies immersives dans leur marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, l'entreprise de meubles <a href=\"https:\/\/www.youtube.com\/watch?v=UudV1VdFtuQ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ikea used AR<\/a> pour aider les clients \u00e0 visualiser l'aspect de ses produits dans leur maison :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png\" alt=\"Campagne de marketing AR d&#039;Ikea. \" class=\"wp-image-7254\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1024x548.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-768x411.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1536x823.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-2048x1097.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-265x142.png 265w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-504x270.png 504w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1216x651.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-1832x981.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/ikea-ar-example-156x84.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, la plupart des boutiques en ligne de lunettes de vue sur ordonnance ont aujourd\u2019hui recours \u00e0 des technologies immersives. La plupart des sites proposent une interface qui permet aux clients de voir \u00e0 quoi ils ressembleraient avec une paire de montures donn\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"786\" height=\"539\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg\" alt=\"Interface permettant d&#039;essayer virtuellement des lunettes\" class=\"wp-image-7361\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface.jpg 786w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-300x206.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-768x527.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-207x142.jpg 207w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-394x270.jpg 394w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/11\/try-on-glasses-interface-156x107.jpg 156w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing immersif ne n\u00e9cessite pas forc\u00e9ment de technologies de pointe. Une simple vid\u00e9o \u00e0 360 degr\u00e9s de vos produits peut suffire \u00e0 aider vos clients \u00e0 prendre des d\u00e9cisions d'achat plus \u00e9clair\u00e9es.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Cookieless_Marketing\"><\/span>10. Marketing sans cuisson<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les cookies sont de petits fichiers de code qui sont stock\u00e9s sur les appareils des visiteurs. Traditionnellement, les chefs d'entreprise ont recours \u00e0 des cookies tiers pour suivre les traces num\u00e9riques des acheteurs et identifier les personnes qui acc\u00e8dent \u00e0 leurs sites via des liens d'affiliation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, Google pr\u00e9voit de supprimer progressivement la prise en charge des cookies tiers dans Chrome en raison de pr\u00e9occupations li\u00e9es \u00e0 la protection de la vie priv\u00e9e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La l\u00e9gislation ax\u00e9e sur la protection de la vie priv\u00e9e, telle que la <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-the-gdpr-affects-your-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es (RGPD)<\/a> a \u00e9galement rendu l'utilisation des cookies beaucoup plus compliqu\u00e9e. C'est pourquoi, en 2022, nous pr\u00e9voyons une augmentation massive du marketing sans cookie.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing sans cookie peut impliquer l'utilisation de puissants algorithmes d'intelligence artificielle (IA) pour cibler des publics sp\u00e9cifiques de mani\u00e8re anonyme. Il peut \u00e9galement faire appel \u00e0 des solutions authentifi\u00e9es. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le visiteur vous autorise \u00e0 acc\u00e9der \u00e0 ses donn\u00e9es, vous \u00eates libre de les utiliser \u00e0 des fins marketing. Cela peut impliquer de prot\u00e9ger votre site par un formulaire de connexion ou d'afficher une clause de non-responsabilit\u00e9 que l'utilisateur doit accepter avant de poursuivre :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png\" alt=\"Nous pr\u00e9voyons que le marketing sans cuisson sera l&#039;une des principales tendances du marketing num\u00e9rique en 2022. \" class=\"wp-image-7255\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1024x498.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-300x146.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-768x374.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1536x747.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-2048x997.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-292x142.png 292w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-555x270.png 555w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1216x592.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-1832x892.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/cookies-opt-in-156x76.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous \u00eates peut-\u00eatre pr\u00e9occup\u00e9 par la <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/cookieless-affiliate-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'avenir sans cuisson<\/a>. Cependant, vous serez peut-\u00eatre heureux d'apprendre que vous pouvez continuer \u00e0 utiliser des cookies de premi\u00e8re partie dans le cadre de vos efforts de marketing. En fait, les seuls cookies utilis\u00e9s par le plugin Easy Affiliate sont des cookies de premi\u00e8re partie.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez impressionner vos clients potentiels, votre strat\u00e9gie marketing doit se d\u00e9marquer par sa fra\u00eecheur et son caract\u00e8re innovant, plut\u00f4t que de para\u00eetre d\u00e9pass\u00e9e. Heureusement, dans le paysage num\u00e9rique en constante \u00e9volution d'aujourd'hui, il y a toujours une nouvelle tendance marketing \u00e0 d\u00e9couvrir.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2022, nous pr\u00e9voyons que les professionnels du marketing utiliseront des technologies de pointe pour cr\u00e9er des exp\u00e9riences captivantes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces strat\u00e9gies pourraient notamment consister \u00e0 recourir \u00e0 des technologies immersives telles que la r\u00e9alit\u00e9 augment\u00e9e et \u00e0 proposer un service client via des chatbots sophistiqu\u00e9s. Nous pr\u00e9voyons \u00e9galement une augmentation du nombre de logiciels utilisant des cookies propri\u00e9taires, notamment notre <a href=\"https:\/\/easyaffiliate.com\/fr\/\">Plugin Easy Affiliate<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur les tendances du marketing num\u00e9rique mentionn\u00e9es dans cet article ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. Et n'oubliez pas de vous abonner dans la case ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>As an online business, you have the opportunity to sell your products to an international audience. However, you&#8217;re also facing global competition. In this competitive climate, it pays to be at the cutting-edge. By brushing up on the latest digital marketing trends, you should have no problems capturing your target audience&#8217;s attention and leaving your [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7359,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[379,365,289],"class_list":["post-7242","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-digital-marketing","tag-marketing-strategies","tag-trends","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"With fierce competition, your marketing should be cutting edge. 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