{"id":7668,"date":"2022-01-13T22:28:48","date_gmt":"2022-01-13T22:28:48","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7668"},"modified":"2022-05-13T19:42:21","modified_gmt":"2022-05-13T19:42:21","slug":"how-to-start-a-blog-tricks-and-checklist","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/","title":{"rendered":"Comment cr\u00e9er un blog (astuces et liste de contr\u00f4le)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6e9e4c51e3a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e9e4c51e3a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Choosing_a_Platform\" >Choisir une plate-forme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#What_You_Should_Know_about_Starting_a_Blog\" >Ce qu'il faut savoir sur la cr\u00e9ation d'un blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Analyze_Your_Target_Audience\" >Analysez votre public cible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Dont_Try_to_Please_Everyone\" >N'essayez pas de plaire \u00e0 tout le monde<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Focus_on_the_Quality_Not_Quantity\" >Privil\u00e9gier la qualit\u00e9 plut\u00f4t que la quantit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Listen_to_Your_Audience\" >\u00c9couter son public<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#How_to_Write_a_Blog_Post_Content_Tips\" >Comment \u00e9crire un article de blog : Conseils sur le contenu<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Make_a_Content_Plan\" >\u00c9laborer un plan de contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Add_Media\" >Ajouter un m\u00e9dia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Make_Good_Use_of_SEO\" >Faire bon usage du r\u00e9f\u00e9rencement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Upgrade_Your_Content\" >Am\u00e9liorez votre contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Monitor_Your_Posts_Performance\" >Suivez les performances de vos publications<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Best_Promotion_Channels_for_Your_Blog\" >Les meilleurs canaux de promotion pour votre blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Tools_for_Upgrading_Your_Blog\" >Outils pour am\u00e9liorer votre blog<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Canva\" >Canva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Fastreel_Video_Editor_by_Movavi\" >Fastreel Video Editor par Movavi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Google_Trends\" >Google Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#SproutSocial\" >SproutSocial<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-a-blog-tricks-and-checklist\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">les blogs sont devenus un outil de marketing essentiel<\/a> qui peut aider \u00e0 cr\u00e9er une marque personnelle, \u00e0 la promouvoir et \u00e0 cr\u00e9er une communaut\u00e9 autour d'une marque. Avec l'aide d'un blog, vous pouvez \u00e9galement d\u00e9velopper une pr\u00e9sence en ligne, interagir avec votre public, g\u00e9n\u00e9rer du trafic vers votre site web et attirer des clients potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, un blog s'av\u00e8re \u00eatre un instrument utile \u00e0 la fois pour un entrepreneur, un sp\u00e9cialiste et un passionn\u00e9 qui souhaite transformer son hobby en une marque personnelle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous expliquer comment cr\u00e9er un blog et vous donner quelques conseils. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_a_Platform\"><\/span>Choisir une plate-forme <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re chose \u00e0 prendre en compte lors de la cr\u00e9ation d'un blog est la plateforme. La plateforme la plus populaire pour les blogs est <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WordPress<\/a>. Mais vous pouvez \u00e9galement consulter <a href=\"https:\/\/www.blogger.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Blogueur<\/a> et <a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Moyen<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/wordpress-homepage-1024x405.png\" alt=\"Cr\u00e9ez un blog avec WordPress, la plateforme de blogs la plus populaire. \" class=\"wp-image-4069\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/wordpress-homepage-1024x405.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/wordpress-homepage-300x119.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/wordpress-homepage-768x304.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/wordpress-homepage-359x142.png 359w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/wordpress-homepage-683x270.png 683w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/wordpress-homepage-156x62.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/wordpress-homepage.png 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un format de blog vid\u00e9o, vous pouvez envisager des plateformes telles que YouTube, Instagram et TikTok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_You_Should_Know_about_Starting_a_Blog\"><\/span>Ce qu'il faut savoir sur la cr\u00e9ation d'un blog <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez choisi une plateforme et d\u00e9fini le th\u00e8me de votre blog, il est temps de vous mettre au travail. \u00c0 ce stade, quelques conseils pour cr\u00e9er un blog pourraient vous \u00eatre utiles, surtout si vous n'avez encore aucune exp\u00e9rience en la mati\u00e8re.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyze_Your_Target_Audience\"><\/span>Analysez votre public cible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous aurez choisi un sujet pour votre blog, dressez le profil de votre lecteur id\u00e9al. Renseignez-vous sur ce qui int\u00e9resse les personnes concern\u00e9es par votre sujet, leur \u00e2ge, leur m\u00e9tier, leurs loisirs, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette analyse peut vous aider \u00e0 <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/target-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">comprendre son public<\/a> mieux. Ainsi, vous pouvez <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/create-affiliate-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">produire du contenu<\/a> qui sera utile et int\u00e9ressant pour les gens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Try_to_Please_Everyone\"><\/span>N'essayez pas de plaire \u00e0 tout le monde<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ce point est similaire au pr\u00e9c\u00e9dent. L'id\u00e9e principale est la suivante : vous devez trouver votre public cible. Il s'agit des personnes qui s'int\u00e9ressent \u00e0 vous et \u00e0 votre marque. Elles ont g\u00e9n\u00e9ralement des points communs tels que l'\u00e2ge, des loisirs particuliers ou des points de vue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, il y a encore beaucoup de personnes qui ne font pas partie de votre public cible. Elles peuvent \u00eatre en d\u00e9saccord avec vous, voire trouver votre blog inutile et ennuyeux. Il est essentiel de garder \u00e0 l'esprit que tout le monde ne s'int\u00e9resse pas forc\u00e9ment au sujet de votre blog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_on_the_Quality_Not_Quantity\"><\/span>Privil\u00e9gier la qualit\u00e9 plut\u00f4t que la quantit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C'est une bonne id\u00e9e d'enrichir votre blog d'informations utiles afin que vos lecteurs puissent puiser dans un vaste r\u00e9servoir de connaissances ; toutefois, la qualit\u00e9 de ces informations prime sur leur quantit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il n'est pas n\u00e9cessaire de publier des dizaines d'articles inutiles. Les gens ne resteraient pas sur un tel blog. \u00c9tudier le sujet et <a href=\"https:\/\/prettylinks.com\/blog\/create-memorable-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">la cr\u00e9ation de contenu<\/a> qui mettrait en \u00e9vidence la question du nouveau c\u00f4t\u00e9 serait bien meilleure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Listen_to_Your_Audience\"><\/span>\u00c9couter son public<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">C'est une excellente id\u00e9e de tenir compte de l'avis de vos lecteurs lorsque vous r\u00e9fl\u00e9chissez aux th\u00e8mes de vos prochains articles et que vous d\u00e9veloppez votre blog. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez d\u00e9j\u00e0 votre communaut\u00e9, ces personnes ont probablement les m\u00eames int\u00e9r\u00eats et les m\u00eames valeurs que vous. Mais certaines d'entre elles peuvent aussi apporter des opinions divergentes.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Ainsi, les commentaires de vos lecteurs peuvent vous \u00eatre utiles. Ils peuvent vous aider \u00e0 attirer davantage de personnes int\u00e9ressantes et motiv\u00e9es au sein de votre communaut\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Write_a_Blog_Post_Content_Tips\"><\/span>Comment \u00e9crire un article de blog : Conseils sur le contenu <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation de contenu pour un blog comporte plusieurs points cl\u00e9s que tout d\u00e9butant devrait conna\u00eetre. En outre, ces conseils peuvent \u00e9galement \u00eatre utiles aux blogueurs exp\u00e9riment\u00e9s qui souhaitent faire passer leur blog \u00e0 la vitesse sup\u00e9rieure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_a_Content_Plan\"><\/span>\u00c9laborer un plan de contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il est n\u00e9cessaire d'\u00e9laborer un plan \u00e9ditorial pour un blog afin de bien comprendre \u00e0 quelle fr\u00e9quence vous devez publier des articles et quels types de contenu votre blog proposera. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe diff\u00e9rents types de contenu : informatif, engageant, \u00e9ducatif, divertissant, etc. <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">promotionnel<\/a> les uns et les autres. La fonction premi\u00e8re du plan de contenu est de vous aider \u00e0 combiner correctement tous ces types de contenu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_Media\"><\/span><a><\/a>Ajouter un m\u00e9dia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De nos jours, les gens ont tendance \u00e0 accorder beaucoup plus d'attention \u00e0 un texte s'il contient des images ou des vid\u00e9os ; c'est donc une excellente id\u00e9e d'en ajouter \u00e0 vos publications. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'utilisation d'images et de vid\u00e9os peut \u00e9galement vous aider \u00e0 capter et \u00e0 retenir l'attention de vos lecteurs. De plus, les contenus multim\u00e9dias peuvent devenir un outil permettant d'am\u00e9liorer l'engagement. M\u00eame si les internautes n'ont pas le temps de lire l'int\u00e9gralit\u00e9 de l'article, ils peuvent regarder l'illustration et r\u00e9agir \u00e0 celle-ci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Make_Good_Use_of_SEO\"><\/span>Faire bon usage du r\u00e9f\u00e9rencement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/prettylinks.com\/blog\/build-an-seo-strategy-for-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimisation des moteurs de recherche<\/a> (Le r\u00e9f\u00e9rencement naturel, ou SEO) est l'un des aspects essentiels pour les blogueurs. Il est indispensable d'optimiser votre article afin que les moteurs de recherche puissent le proposer parmi les premiers r\u00e9sultats. Cela permettra \u00e0 votre public de vous trouver plus facilement. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Upgrade_Your_Content\"><\/span><a><\/a>Am\u00e9liorez votre contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour tirer le meilleur parti de votre audience, vous pouvez am\u00e9liorer vos posts en y ajoutant des aimants \u00e0 prospects et des appels \u00e0 l'action (CTA). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un aimant \u00e0 prospects est un petit produit, comme une liste de contr\u00f4le ou une feuille de travail, que vous offrez gratuitement \u00e0 vos lecteurs en \u00e9change de leurs informations, telles qu'un num\u00e9ro de t\u00e9l\u00e9phone ou une adresse \u00e9lectronique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-create-powerful-call-to-action\/\" target=\"_blank\" rel=\"noreferrer noopener\">appel \u00e0 l'action<\/a> est une invitation \u00e0 effectuer une action sp\u00e9cifique, comme s'abonner ou laisser un commentaire. Les CTA peuvent \u00eatre utiles, car ils permettent aux gens de comprendre ce que vous voulez qu'ils fassent, et les gens sont plus susceptibles de le faire s'ils voient une demande directe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monitor_Your_Posts_Performance\"><\/span><a><\/a>Suivez les performances de vos publications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les tendances \u00e9voluent rapidement. De nouvelles id\u00e9es et de nouveaux d\u00e9veloppements apparaissent chaque jour. C'est pourquoi vous devez analyser r\u00e9guli\u00e8rement votre contenu afin de d\u00e9terminer comment les internautes r\u00e9agissent \u00e0 vos derni\u00e8res publications et dans quelle mesure ils interagissent avec les diff\u00e9rents types de publications. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il peut \u00e9galement \u00eatre utile de consulter les nouveaux articles publi\u00e9s sur les blogs de vos concurrents traitant des m\u00eames sujets : comment les lecteurs les accueillent-ils ? Vous pourrez ainsi rester \u00e0 l'aff\u00fbt des derni\u00e8res tendances et r\u00e9diger des articles pertinents pour votre public.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Promotion_Channels_for_Your_Blog\"><\/span>Les meilleurs canaux de promotion pour votre blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 un moment donn\u00e9, vous devez promouvoir votre blog pour augmenter votre audience. Il existe trois principaux canaux de promotion pour les blogs :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00e9dias sociaux<\/li><li>Marketing d'influence<\/li><li>Forums sp\u00e9cialis\u00e9s<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La fa\u00e7on la plus simple de promouvoir votre blog est de le faire avec<a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/picking-social-media-platform-affiliate\/\"> l'aide des m\u00e9dias sociaux<\/a>. Le partage de liens vers vos articles, accroches et annonces peut vous aider \u00e0 diriger le trafic de votre compte de m\u00e9dias sociaux vers votre blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/influencer-recruiting-dos-donts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing d'influence<\/a> peut vous aider si vous faites la promotion d'un produit particulier. Dans ce cas, vous pouvez collaborer avec un influenceur dans votre domaine, et un influenceur peut promouvoir votre marque, votre produit et votre blog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La promotion sur les forums peut sembler plus fastidieuse. Vous devrez peut-\u00eatre passer du temps sur ces forums pour acqu\u00e9rir une r\u00e9putation qui vous permettra de <a href=\"https:\/\/respona.com\/blog\/what-is-a-backlink\/\" target=\"_blank\" rel=\"noreferrer noopener\">afficher des liens<\/a> vers votre blog sans \u00eatre banni. Cependant, cette m\u00e9thode est id\u00e9ale pour obtenir un trafic \u00e0 long terme, car vos messages restent longtemps sur un forum et peuvent m\u00eame appara\u00eetre dans les r\u00e9sultats de recherche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_for_Upgrading_Your_Blog\"><\/span>Outils pour am\u00e9liorer votre blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour faire passer votre blog \u00e0 un niveau sup\u00e9rieur, vous aurez peut-\u00eatre besoin de quelques outils suppl\u00e9mentaires. Toutefois, ces outils peuvent convenir aux d\u00e9butants comme aux amateurs, car ils sont utiles pour tout type de blog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Canva\"><\/span><a href=\"https:\/\/memberpress.com\/go\/canva\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Canva<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/canva-website-1024x486.png\" alt=\"Page d&#039;accueil de Canva\" class=\"wp-image-4056\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/canva-website-1024x486.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/canva-website-300x142.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/canva-website-768x364.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/canva-website-299x142.png 299w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/canva-website-569x270.png 569w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/canva-website-1216x577.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/canva-website-156x74.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/canva-website.png 1395w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous l'avons d\u00e9j\u00e0 mentionn\u00e9, ajouter des images \u00e0 vos articles peut am\u00e9liorer la qualit\u00e9 de votre blog. Canva est un excellent outil pour cr\u00e9er des visuels et retoucher des images. Il est tr\u00e8s intuitif et convient aux utilisateurs de tous niveaux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, il existe des dizaines de pr\u00e9r\u00e9glages, de polices et d'images de stock qui vous permettent de cr\u00e9er rapidement et facilement une illustration d'aspect professionnel pour votre article.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fastreel_Video_Editor_by_Movavi\"><\/span><a href=\"https:\/\/www.fastreel.com\/video-maker.html\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.fastreel.com\/video-maker.html\">Editeur vid\u00e9o Fastreel<\/a> par Movavi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Fastwheel-video-1024x509.png\" alt=\"Page d&#039;accueil de Fastreel Video Editor by Movavi\" class=\"wp-image-7669\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Fastwheel-video-1024x509.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Fastwheel-video-300x149.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Fastwheel-video-768x382.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Fastwheel-video-286x142.png 286w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Fastwheel-video-543x270.png 543w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Fastwheel-video-156x78.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Fastwheel-video.png 1175w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les vid\u00e9os deviennent le type de contenu le plus populaire, et cet \u00e9diteur vid\u00e9o en ligne gratuit peut vous aider \u00e0 \u00e9diter vos s\u00e9quences et \u00e0 cr\u00e9er des clips. Cet outil combine une interface simple et intuitive avec les fonctionnalit\u00e9s d'un \u00e9diteur vid\u00e9o professionnel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pourrez ainsi utiliser plus de 30 outils et un certain nombre de mod\u00e8les pour cr\u00e9er des vid\u00e9os.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Trends\"><\/span><a href=\"https:\/\/trends.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"234\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Google-Trends-1024x234.png\" alt=\"Google Trends\" class=\"wp-image-7670\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Google-Trends-1024x234.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Google-Trends-300x69.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Google-Trends-768x175.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Google-Trends-524x120.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Google-Trends-1182x270.png 1182w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Google-Trends-1216x278.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Google-Trends-156x36.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Google-Trends.png 1523w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google Trends est l'un des nombreux outils gratuits propos\u00e9s par Google. Cet outil peut s'av\u00e9rer indispensable pour une recherche de mots-cl\u00e9s. Gr\u00e2ce \u00e0 lui, vous pouvez trouver les requ\u00eates de recherche actuelles que les gens font dans le monde entier. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, vous pourrez s\u00e9lectionner les mots et les phrases les plus populaires et les ins\u00e9rer dans vos messages afin de les optimiser pour les syst\u00e8mes de recherche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SproutSocial\"><\/span><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SproutSocial<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Sprout-Social-Social-Media-Management-Solutions-1024x539.png\" alt=\"Page d&#039;accueil de SproutSocial \" class=\"wp-image-7671\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Sprout-Social-Social-Media-Management-Solutions-1024x539.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Sprout-Social-Social-Media-Management-Solutions-300x158.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Sprout-Social-Social-Media-Management-Solutions-768x404.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Sprout-Social-Social-Media-Management-Solutions-270x142.png 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Sprout-Social-Social-Media-Management-Solutions-513x270.png 513w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Sprout-Social-Social-Media-Management-Solutions-1216x640.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Sprout-Social-Social-Media-Management-Solutions-156x82.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/Sprout-Social-Social-Media-Management-Solutions.png 1241w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sprout vous sera utile si vous choisissez les m\u00e9dias sociaux comme principal canal de promotion. Dans ce cas, vous devrez publier r\u00e9guli\u00e8rement sur les m\u00e9dias sociaux, et Sprout peut vous aider \u00e0 planifier vos publications et \u00e0 g\u00e9rer plusieurs comptes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lancer un blog peut sembler insurmontable, car il y a de nombreux moments \u00e0 prendre en compte. Cependant, vous pouvez utiliser diff\u00e9rents outils pour faciliter les choses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner \u00e0 notre newsletter.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today, blogging has become a vital marketing tool that can help create a personal brand, promote it, and build a community around a brand. With the help of a blog, you can also develop an online presence, interact with your audience, drive traffic to your website, and attract leads. Thus, a blog turns out to [&hellip;]<\/p>\n","protected":false},"author":3299,"featured_media":7672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,417],"tags":[52],"class_list":["post-7668","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-how-to","tag-blogging","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Blogging has become a vital marketing tool. 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