{"id":7727,"date":"2022-03-08T05:13:00","date_gmt":"2022-03-08T05:13:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7727"},"modified":"2022-04-21T14:39:52","modified_gmt":"2022-04-21T14:39:52","slug":"b2b-vs-b2c-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/b2b-vs-b2c-affiliate-marketing\/","title":{"rendered":"Marketing d'affiliation B2B ou B2C : Qu'est-ce qui vous convient le mieux ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5a436e21a80\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5a436e21a80\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/b2b-vs-b2c-affiliate-marketing\/#An_Introduction_to_B2B_vs_B2C_Marketing\" >Introduction au marketing B2B et B2C<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/b2b-vs-b2c-affiliate-marketing\/#B2B_vs_B2C_Affiliate_Marketing_Which_Is_Right_for_You_3_Considerations\" >Marketing d'affiliation B2B ou B2C : Qu'est-ce qui vous convient le mieux ? (3 points \u00e0 prendre en compte)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/b2b-vs-b2c-affiliate-marketing\/#1_Potential_Reach\" >1. Port\u00e9e potentielle&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/b2b-vs-b2c-affiliate-marketing\/#2_Sales_Cycle\" >2. Cycle de vente&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/b2b-vs-b2c-affiliate-marketing\/#3_Customer_Lifetime_Value_CLV\" >3. Valeur de la dur\u00e9e de vie du client (CLV)&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/b2b-vs-b2c-affiliate-marketing\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Les d\u00e9penses d'affiliation devraient s'\u00e9lever \u00e0 <a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">atteindre $8,2 milliards d'euros en 2022<\/a>, c'est le moment id\u00e9al pour cr\u00e9er votre propre r\u00e9seau. Cependant, si vous souhaitez maximiser vos b\u00e9n\u00e9fices, vous devrez cibler le bon public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, avec un peu de savoir-faire, vous serez en mesure de choisir entre lancer un r\u00e9seau \u00ab entreprise-consommateur \u00bb (B2C) ou \u00ab entreprise-entreprise \u00bb (B2B). Si vous faites le bon choix, vous ne devriez avoir aucun mal \u00e0 d\u00e9velopper votre activit\u00e9 d'affiliation et \u00e0 toucher une part de ces $8,2 milliards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons passer en revue les diff\u00e9rences entre le marketing d'affiliation B2C et B2B. Nous vous pr\u00e9senterons ensuite trois facteurs essentiels \u00e0 prendre en compte pour choisir l'approche qui vous convient le mieux. C'est parti !&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_B2B_vs_B2C_Marketing\"><\/span>Introduction au marketing B2B et B2C<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque les entreprises cr\u00e9ent leur propre <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">programmes de marketing d'affiliation<\/a>ils ont tendance \u00e0 opter par d\u00e9faut pour des r\u00e9seaux B2C. Dans une configuration B2C, vous <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">s'associer \u00e0 une entreprise<\/a> qui fera la promotion de vos services ou de vos biens aupr\u00e8s des consommateurs finaux.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces consommateurs utiliseront ensuite vos produits ou services. Les programmes d'affiliation les plus connus sont des programmes B2C, notamment <a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Associ\u00e9s d'Amazon<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1024x688.png\" alt=\"Marketing d&#039;affiliation B2B vs B2C.\" class=\"wp-image-7728\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1024x688.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-300x202.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-768x516.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1536x1032.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-2048x1376.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-211x142.png 211w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-402x270.png 402w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1018x684.png 1018w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-1533x1030.png 1533w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/amazon-associates-network-156x105.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que certains des r\u00e9seaux de marketing d'affiliation les plus connus soient des r\u00e9seaux B2C, <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/boost-affiliate-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">la vente aux consommateurs<\/a> Ce n'est pas la seule option. Vous pouvez \u00e9galement cr\u00e9er un r\u00e9seau d'affiliation B2B.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le B2B d\u00e9signe toute transaction ou activit\u00e9 entre une entreprise et une autre. Dans le cadre d'un programme B2B, les entreprises <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">promouvoir vos produits ou services<\/a> \u00e0 d'autres entreprises. L'exemple classique est <a href=\"https:\/\/memberpress.com\/go\/wholesalesuite\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un grossiste<\/a> qui fait la publicit\u00e9 de vos produits aupr\u00e8s des d\u00e9taillants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9seaux d'affiliation B2B et BC2 pr\u00e9sentent tous deux des forces et des faiblesses uniques. Cela signifie qu'une approche est susceptible de g\u00e9n\u00e9rer des b\u00e9n\u00e9fices plus importants pour votre entreprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, en optant pour une solution flexible comme le <a href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a>, vous aurez la possibilit\u00e9 de cr\u00e9er un programme d'affiliation B2B ou B2C :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1024x505.png\" alt=\"Avec Easy Affiliate, vous n&#039;avez pas \u00e0 choisir entre B2B et B2C.\" class=\"wp-image-7729\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1024x505.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-300x148.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-768x379.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1536x758.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-2048x1011.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-288x142.png 288w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-547x270.png 547w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1216x600.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-1832x904.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/12\/easy-affiliate-plugin-1-156x77.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En utilisant notre <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/welcoming-affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">tableau de bord des affili\u00e9s<\/a>Vous pouvez ainsi fournir \u00e0 vos partenaires toutes les informations et tous les renseignements dont ils ont besoin. <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/make-effective-creatives-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">atouts cr\u00e9atifs<\/a> pour promouvoir vos liens aupr\u00e8s de leur public, qu'il s'agisse de consommateurs ou d'autres entreprises. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec notre <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/pay-affiliates-via-paypal-1-click\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paiements en un clic<\/a>vous pouvez rationaliser le processus de paiement. Cette fonctionnalit\u00e9 permet de r\u00e9compenser facilement les partenaires B2C pour de multiples petites ventes. Elle permet \u00e9galement de r\u00e9compenser facilement vos coll\u00e8gues B2B pour des commissions uniques et importantes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"B2B_vs_B2C_Affiliate_Marketing_Which_Is_Right_for_You_3_Considerations\"><\/span>Marketing d'affiliation B2B ou B2C : Qu'est-ce qui vous convient le mieux ? (3 points \u00e0 prendre en compte)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9ussite d'un programme d\u00e9pend de l'\u00e9tablissement d'un partenariat avec les bons affili\u00e9s. Cela signifie que <strong>Le choix entre B2B et B2C est l'une des d\u00e9cisions les plus importantes que vous puissiez prendre.<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette optique, veillons \u00e0 ce que votre programme d\u00e9marre du mieux possible en analysant les points forts et les points faibles de chaque approche !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Potential_Reach\"><\/span>1. Port\u00e9e potentielle&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'achat en ligne est une activit\u00e9 importante. En 2020, les ventes au d\u00e9tail du commerce \u00e9lectronique dans le monde entier <a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a pass\u00e9 $4 trillion<\/a> et devraient atteindre $5,4 trillions en 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le nombre de consommateurs effectuant des achats en ligne \u00e9tant d\u00e9sormais tr\u00e8s \u00e9lev\u00e9, le programme de marketing d'affiliation B2C typique a une audience presque illimit\u00e9e. Si vous souhaitez g\u00e9n\u00e9rer de nombreuses ventes et promouvoir vos produits et services aupr\u00e8s d'un large public, un programme de marketing d'affiliation B2C peut \u00eatre id\u00e9al. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le B2C peut \u00e9galement \u00eatre une bonne solution si vous produisez des biens qui ont un attrait de masse. Par exemple, de nombreux sp\u00e9cialistes du marketing d'influence font avec succ\u00e8s la promotion de produits \u00e9lectroniques :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-1024x328.png\" alt=\"Un exemple d&#039;influenceur dans le domaine de l&#039;\u00e9lectronique sur Instagram. \" class=\"wp-image-7736\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-1024x328.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-300x96.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-768x246.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-18x6.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-443x142.png 443w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-842x270.png 842w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer-156x50.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/electronics-influencer.png 1095w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, la plupart des programmes de marketing d'affiliation B2B s'adressent \u00e0 des publics plus restreints. Bien que l'on estime \u00e0 213 millions le nombre d'entreprises dans le monde en 2020, la plupart des programmes B2B ciblent des secteurs sp\u00e9cifiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous vous sp\u00e9cialisez dans des produits ou des services au sein d'une <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/finding-a-profitable-affiliate-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">march\u00e9 de niche<\/a>, un r\u00e9seau B2B pourrait \u00eatre la solution id\u00e9ale pour votre entreprise. Il convient toutefois de garder \u00e0 l'esprit que m\u00eame un programme d'affiliation B2B performant ne g\u00e9n\u00e9rera peut-\u00eatre qu'un nombre modeste de nouveaux clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Sales_Cycle\"><\/span>2. Cycle de vente&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour la plupart des entreprises, il est rarement simple de changer de prestataire ou de fournisseur. Il peut y avoir plusieurs politiques de passation de march\u00e9s \u00e0 respecter avant de passer \u00e0 l'action. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des grandes entreprises ont \u00e9galement des parties prenantes cl\u00e9s qui doivent \u00eatre impliqu\u00e9es dans la prise de d\u00e9cision.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'adoption de votre entreprise comme nouveau fournisseur peut n\u00e9cessiter beaucoup de temps et d'efforts. C'est pourquoi les services B2B <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/3-steps-for-guiding-leads-through-the-affiliate-sales-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">cycles de vente<\/a> sont souvent beaucoup plus longs que les cycles de vente B2C :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process.jpg\" alt=\"Organigramme d&#039;un cycle de vente typique. \" class=\"wp-image-7737\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process.jpg 971w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-300x167.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-768x429.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-18x10.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-254x142.jpg 254w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-484x270.jpg 484w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Steps_in_sales_process-156x87.jpg 156w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><figcaption>Source de l'image : <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Steps_in_sales_process.jpg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikimedia Commons<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En fait, HubSpot d\u00e9finit un prospect B2B comme une personne susceptible de rechercher une solution \u00e0 un moment ou \u00e0 un autre de sa vie. <a href=\"https:\/\/blog.hubspot.com\/sales\/essential-stages-b2b-sales-pipeline\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">12-24 prochains mois<\/a>. Cela signifie qu'il vous faudra peut-\u00eatre attendre un certain temps avant de pouvoir utiliser l'application. <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-increase-your-roi-6-b2b-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">votre r\u00e9seau B2B commence \u00e0 g\u00e9n\u00e9rer des conversions<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, les consommateurs prennent g\u00e9n\u00e9ralement des d\u00e9cisions rapides. Il n'existe pas de calendrier unique pour les achats B2C. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il convient toutefois de noter que dans le classique <a href=\"https:\/\/www.fool.com\/the-blueprint\/customer-life-cycle\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">les \u00e9tapes du cycle de vie du client<\/a>le consommateur a d\u00e9j\u00e0 effectu\u00e9 un achat \u00e0 la troisi\u00e8me \u00e9tape. Cette statistique sugg\u00e8re que si vous voulez commencer \u00e0 faire des ventes rapidement, un programme de marketing d'affiliation B2C peut \u00eatre mieux adapt\u00e9 \u00e0 votre entreprise.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Customer_Lifetime_Value_CLV\"><\/span>3. Valeur de la dur\u00e9e de vie du client (CLV)&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si le cycle de vente B2B peut \u00eatre plus long que le B2C, les b\u00e9n\u00e9fices \u00e0 long terme peuvent \u00eatre plus importants. Par exemple, la valeur de la dur\u00e9e de vie du client (CLV) est g\u00e9n\u00e9ralement beaucoup plus \u00e9lev\u00e9e. <\/p>\n\n\n\n<p class=\"has-text-color has-background wp-block-paragraph\" style=\"background-color:#609d62;color:#ffffff\"><a href=\"https:\/\/www.equinetmedia.com\/inbound-marketing-age-blog\/the-importance-of-customer-lifetime-value-in-b2b\" target=\"_blank\" rel=\"noreferrer noopener\">Les experts identifient la CLV<\/a> comme l'une des mesures les plus critiques dans les ventes B2B.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est logique si l'on consid\u00e8re le travail n\u00e9cessaire pour modifier le processus de passation des march\u00e9s. Une fois qu'une entreprise vous a adopt\u00e9 comme fournisseur, passer \u00e0 un autre fournisseur prend du temps et est complexe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout changement au sein de la cha\u00eene d'approvisionnement peut \u00e9galement entra\u00eener des perturbations. Celles-ci peuvent avoir un impact sur les b\u00e9n\u00e9fices de l'entreprise et m\u00eame lui faire perdre des clients.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout cela signifie qu\u2019une fois que vous avez acquis un nouveau client via un r\u00e9seau B2B, celui-ci est susceptible de s\u2019engager sur le long terme. Par cons\u00e9quent, un r\u00e9seau B2B performant peut vous apporter des clients \u00e0 forte valeur ajout\u00e9e et g\u00e9n\u00e9rer des revenus \u00e0 long terme si vous savez patienter jusqu\u2019\u00e0 ce que ces conversions se concr\u00e9tisent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec les r\u00e9seaux B2C, le client peut passer d\u2019un fournisseur \u00e0 l\u2019autre, voire au cours d\u2019une m\u00eame session d\u2019achat, sans aucune difficult\u00e9. Cependant, cela ne signifie pas pour autant qu\u2019il soit impossible de transformer les clients B2C en <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-convert-customers-into-loyal-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">des clients de longue date<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous offrez \u00e0 vos clients une exp\u00e9rience positive, ils peuvent devenir des clients r\u00e9guliers. Cependant, ils ont la possibilit\u00e9 de passer \u00e0 une autre entreprise \u00e0 tout moment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cette optique, vous devrez peut-\u00eatre redoubler d'efforts pour fid\u00e9liser vos clients B2C. Par exemple, si votre concurrent baisse ses prix, vous devrez peut-\u00eatre <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/prepare-affiliates-sale-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">organiser une vente<\/a> pour maintenir vos conversions B2C.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les programmes d'affiliation g\u00e9n\u00e8rent <a href=\"https:\/\/saasscout.com\/statistics\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">entre 15-30%<\/a> de toutes les ventes pour les annonceurs. Cependant, si vous voulez augmenter vos profits, vous devez cibler le bon public.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9capitulons rapidement les trois facteurs \u00e0 prendre en compte pour d\u00e9terminer si le marketing d'affiliation B2B ou B2C vous convient le mieux :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Port\u00e9e potentielle.<\/strong> La majorit\u00e9 des r\u00e9seaux B2B ont une audience limit\u00e9e, surtout si on la compare au nombre de consommateurs qui font des achats en ligne.&nbsp;<\/li><li><strong>Cycle de vente.<\/strong> Le cycle de vente du B2B est plus long que celui du B2C. Si vous souhaitez g\u00e9n\u00e9rer rapidement des conversions, c'est un domaine dans lequel le B2C a l'avantage.&nbsp;<\/li><li><strong>Valeur de la dur\u00e9e de vie du client (CLV). <\/strong>Pour de nombreuses entreprises, il est rarement simple de changer de fournisseur ou de prestataire. C'est pourquoi le B2B a une CLV beaucoup plus \u00e9lev\u00e9e que le B2C.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur le marketing d'affiliation B2B et B2C ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Et n'oubliez pas de vous abonner \u00e0 notre newsletter <\/p>","protected":false},"excerpt":{"rendered":"<p>With affiliate spending forecasted to reach $8.2 billion in 2022, there&#8217;s never been a better time to start your own network. However, if you&#8217;re going to maximize your profits, you&#8217;ll need to target the right audience. Fortunately, with a bit of knowledge, you&#8217;ll be able to choose between starting a business-to-consumer (B2C) network or a [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[44,364,390,391,244],"class_list":["post-7727","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-marketing","tag-b2b","tag-b2c","tag-business-model","tag-online-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you\u2019re going to maximize your profits, you need to target the right audience. 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