{"id":7769,"date":"2022-03-15T05:24:00","date_gmt":"2022-03-15T05:24:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7769"},"modified":"2022-04-18T20:35:54","modified_gmt":"2022-04-18T20:35:54","slug":"structure-affiliate-marketing-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/structure-affiliate-marketing-program\/","title":{"rendered":"Comment structurer un programme d'affiliation (en 5 \u00e9tapes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59d4638c05f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59d4638c05f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/structure-affiliate-marketing-program\/#What_an_Affiliate_Marketing_Program_is_and_Why_You_Should_Consider_Starting_One\" >Qu'est-ce qu'un programme de marketing d'affiliation (et pourquoi devriez-vous envisager d'en lancer un) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/structure-affiliate-marketing-program\/#How_to_Structure_an_Affiliate_Marketing_Program_In_5_Steps\" >Comment structurer un programme d'affiliation (en 5 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/structure-affiliate-marketing-program\/#Step_1_Set_Clear_Goals\" >\u00c9tape 1 : Fixer des objectifs clairs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/structure-affiliate-marketing-program\/#Step_2_Identify_Your_Target_Audience\" >\u00c9tape 2 : Identifier votre public cible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/structure-affiliate-marketing-program\/#Step_3_Choose_Your_Products\" >\u00c9tape 3 : Choisissez vos produits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/structure-affiliate-marketing-program\/#Step_4_Set_Up_Your_Commission_Levels\" >\u00c9tape 4 : D\u00e9finir les niveaux de commission<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/structure-affiliate-marketing-program\/#Step_5_Recruit_Your_Team\" >\u00c9tape 5 : Recrutement de l'\u00e9quipe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/structure-affiliate-marketing-program\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">La mise en place d'un programme de marketing d'affiliation peut \u00eatre l'un des moyens les moins co\u00fbteux et les plus faciles de promouvoir vos produits. Cependant, <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-start-an-affiliate-program-with-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9marrer votre programme<\/a> \u00e0 partir de z\u00e9ro peut s'av\u00e9rer difficile. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, la mise en place d'un programme d'affiliation n'est pas n\u00e9cessairement une t\u00e2che insurmontable. En d\u00e9finissant des objectifs clairs, en analysant votre public et en \u00e9tablissant des lignes directrices, vous pourrez lancer votre programme en un rien de temps. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons d\u00e9finir ce qu\u2019est le marketing d\u2019affiliation, puis vous guider \u00e0 travers les diff\u00e9rentes \u00e9tapes de la mise en place de votre propre programme. C\u2019est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_an_Affiliate_Marketing_Program_is_and_Why_You_Should_Consider_Starting_One\"><\/span>Qu'est-ce qu'un programme de marketing d'affiliation (et pourquoi devriez-vous envisager d'en lancer un) ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/what-is-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">programme de marketing d'affiliation<\/a>Des tiers font la promotion de vos produits ou services. En \u00e9change de la promotion de votre entreprise, les sp\u00e9cialistes du marketing re\u00e7oivent des commissions sur les ventes qu'ils r\u00e9alisent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mise en place d'un programme de marketing d'affiliation pr\u00e9sente de nombreux avantages. Par exemple, travailler avec des affili\u00e9s vous permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00c9largissez votre champ d'action<\/strong>: Vous pouvez faire conna\u00eetre votre entreprise \u00e0 de nouveaux clients de votre secteur gr\u00e2ce aux audiences des sp\u00e9cialistes du marketing. <\/li><li><strong>Accro\u00eetre la notori\u00e9t\u00e9 de la marque<\/strong>: Les sp\u00e9cialistes du marketing d'affiliation fournissent aux consommateurs des informations sur vos produits afin de les aider \u00e0 prendre des d\u00e9cisions en connaissance de cause.<\/li><li><strong>Acqu\u00e9rir de nouveaux clients rapidement et \u00e0 moindre co\u00fbt<\/strong>: Il n'y a pas de frais initiaux pour lancer votre propre programme de marketing d'affiliation, vous pouvez donc recruter autant d'annonceurs que vous le souhaitez. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, il est tr\u00e8s simple de mettre en place un programme d'affiliation avec <a href=\"https:\/\/easyaffiliate.com\/fr\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">notre plugin Easy Affiliate<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1024x419.png\" alt=\"La page d&#039;accueil de Easy Affiliate. \" class=\"wp-image-7772\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1024x419.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-300x123.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-768x314.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1536x628.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-347x142.png 347w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-660x270.png 660w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-1216x498.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage-156x64.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/easy-affiliate-homepage.png 1789w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Notre outil WordPress facilite la conception d'un programme personnalis\u00e9 pour votre entreprise. Et vous pouvez g\u00e9rer tous vos rapports et paiements \u00e0 partir d'un seul site web. <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">tableau de bord des affili\u00e9s<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Structure_an_Affiliate_Marketing_Program_In_5_Steps\"><\/span>Comment structurer un programme d'affiliation (en 5 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates pr\u00eat \u00e0 lancer un programme d'affiliation, nous vous recommandons de prendre le temps de bien le structurer. Voici quelques \u00e9tapes essentielles \u00e0 ne pas n\u00e9gliger !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Set_Clear_Goals\"><\/span>\u00c9tape 1 : Fixer des objectifs clairs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re \u00e9tape de la cr\u00e9ation d'un <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-email-marketing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">campagne de marketing r\u00e9ussie<\/a> est <a href=\"https:\/\/prettylinks.com\/blog\/marketing-goals-ecommerce-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">fixer des objectifs clairs<\/a>. Sans orientation claire, vous ne saurez pas si votre programme de marketing d'affiliation fonctionne ou s'il n\u00e9cessite des ajustements. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous choisissez vos objectifs, r\u00e9fl\u00e9chissez \u00e0 ce que vous esp\u00e9rez obtenir avec le programme. Vous pouvez vous concentrer sur l'un des r\u00e9sultats suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Accro\u00eetre la notori\u00e9t\u00e9 de la marque<\/li><li><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Augmenter les conversions<\/a><\/li><li>Recrutement de nouveaux affili\u00e9s<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous savez ce que vous voulez r\u00e9aliser, cr\u00e9ez des objectifs sp\u00e9cifiques qui vous aideront \u00e0 atteindre ces buts. La d\u00e9composition de vos objectifs en petites \u00e9tapes peut vous aider \u00e0 les atteindre sans vous sentir d\u00e9pass\u00e9 ou d\u00e9courag\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez envisager d'utiliser la fonction <a href=\"https:\/\/www.atlassian.com\/blog\/productivity\/how-to-write-smart-goals\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">M\u00e9thode des objectifs SMART<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"792\" height=\"341\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals.png\" alt=\"Les objectifs SMART peuvent vous aider \u00e0 structurer un programme de marketing d&#039;affiliation. \" class=\"wp-image-7771\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals.png 792w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-300x129.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-768x331.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-330x142.png 330w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-627x270.png 627w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/SMART-goals-156x67.png 156w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><figcaption><em>Source de l'image : <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:SMART-goals.png\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikimedia commons<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, supposons que vous souhaitiez renforcer la notori\u00e9t\u00e9 de votre marque. Vous pourriez demander \u00e0 vos affili\u00e9s de mentionner vos produits dans leurs articles de blog ou leurs publications sur les r\u00e9seaux sociaux cinq fois par mois. Cela vous permet d'obtenir un r\u00e9sultat concret et facile \u00e0 mesurer. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_Your_Target_Audience\"><\/span>\u00c9tape 2 : Identifier votre public cible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous connaissez vos objectifs, il est temps de <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-audience\/\" target=\"_blank\" rel=\"noreferrer noopener\">identifier le public<\/a> qui vous aideront \u00e0 atteindre ces objectifs. En d'autres termes, qui est le plus susceptible d'\u00eatre int\u00e9ress\u00e9 par vos produits ou services ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'identification de votre public cible est une \u00e9tape essentielle lors de la mise en place de votre programme d'affiliation. Vous devrez vous associer \u00e0 des influenceurs qui s'adressent d\u00e9j\u00e0 \u00e0 vos clients id\u00e9aux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez commencer par construire un <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/target-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\">profil du public cible<\/a>. Au cours de ce processus, vous devrez d\u00e9terminer les caract\u00e9ristiques d\u00e9mographiques de votre client\u00e8le actuelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un outil tel que <a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a> peut vous indiquer les types d'utilisateurs qui fr\u00e9quentent votre site :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-1024x498.png\" alt=\"Un exemple d&#039;\u00e9cran de Google Analytics, montrant un \u00e9chantillon de donn\u00e9es d\u00e9mographiques.\" class=\"wp-image-5366\" width=\"800\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics vous fournit des donn\u00e9es pr\u00e9cieuses et d\u00e9taill\u00e9es sur des \u00e9l\u00e9ments tels que l'\u00e2ge, la localisation, l'appareil habituel et le sexe de vos clients moyens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement mener des enqu\u00eates sur <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/\" target=\"_blank\" rel=\"noreferrer noopener\">les plateformes de m\u00e9dias sociaux<\/a> comme Facebook et Twitter. Ensuite, vos donn\u00e9es peuvent fournir des indications sur la meilleure fa\u00e7on d'associer les affili\u00e9s \u00e0 votre programme. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_Your_Products\"><\/span>\u00c9tape 3 : Choisissez vos produits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il est maintenant temps de choisir les articles \u00e0 inclure dans votre programme d'affiliation. Vous devrez s\u00e9lectionner des produits parmi votre <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/run-successful-digital-product-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">catalogue de commerce \u00e9lectronique<\/a> et ajoutez-les \u00e0 votre tableau de bord d'affili\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce processus peut s'av\u00e9rer d\u00e9licat, car vous risquez de submerger les affili\u00e9s en leur proposant trop de choix. Cependant, vous ne voulez pas non plus qu'ils aient l'impression de vendre sans cesse les m\u00eames produits \u00e0 leur public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La meilleure fa\u00e7on d'aborder cette question est de cr\u00e9er une gamme de produits qui offre diverses options aux clients et aux affili\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous vendez des v\u00eatements, envisagez d'inclure des hauts, des bas, des robes et des accessoires dans votre programme. Cette s\u00e9lection permettra aux affili\u00e9s d'avoir beaucoup de choix. Elle offrira \u00e9galement aux clients une plus grande vari\u00e9t\u00e9 lorsqu'ils navigueront dans votre magasin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Set_Up_Your_Commission_Levels\"><\/span>\u00c9tape 4 : D\u00e9finir les niveaux de commission<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, vous devrez configurer <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">taux de commission<\/a> pour vos sp\u00e9cialistes du marketing. L'option de base consiste \u00e0 offrir un pourcentage fixe sur toutes les conversions r\u00e9ussies :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-1024x524.png\" alt=\"La fixation des taux de commission est une \u00e9tape importante dans la structuration de votre programme de marketing d&#039;affiliation. \" class=\"wp-image-7105\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-1024x524.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-300x154.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-768x393.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-277x142.png 277w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-527x270.png 527w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates-156x80.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/10\/commission-rates.png 1148w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devrez trouver le juste \u00e9quilibre en mati\u00e8re de commissions. Si la r\u00e9mun\u00e9ration est trop faible, vos affili\u00e9s ne se sentiront pas motiv\u00e9s. En revanche, si vous payez trop, vous risquez d'avoir du mal \u00e0 d\u00e9gager des b\u00e9n\u00e9fices. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement envisager d'utiliser <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">des niveaux de commission \u00e9chelonn\u00e9s<\/a>. Ces paliers comprennent diff\u00e9rents niveaux de paiement en fonction des r\u00e9sultats obtenus :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"791\" height=\"657\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png\" alt=\"Niveaux de commission faciles pour les affili\u00e9s\" class=\"wp-image-5537\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels.png 791w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-300x249.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-768x638.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-171x142.png 171w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-325x270.png 325w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-commission-levels-156x130.png 156w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, un affili\u00e9 peut recevoir un taux plus \u00e9lev\u00e9 sur la troisi\u00e8me vente qu'il r\u00e9alise chaque mois. Vous pouvez \u00e9galement offrir des primes lorsque les sp\u00e9cialistes du marketing d\u00e9passent leurs objectifs de vente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces incitations constituent une motivation suppl\u00e9mentaire pour s'inscrire. Elles peuvent \u00e9galement <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/high-performing-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">attirer des affili\u00e9s de qualit\u00e9<\/a> qui peuvent g\u00e9n\u00e9rer des volumes de vente plus importants sans beaucoup de conseils.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En utilisant notre plugin Easy Affiliate, naviguez vers <em>Easy Affiliate &gt; Param\u00e8tres &gt; Commissions. <\/em>Vous pouvez ensuite d\u00e9finir vos paliers de paiement dans la rubrique <em>Suivi<\/em> titre. Ici, vous pourrez \u00e9galement <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/pay-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u00e9lectionnez vos m\u00e9thodes de paiement<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Recruit_Your_Team\"><\/span>\u00c9tape 5 : Recrutement de l'\u00e9quipe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La derni\u00e8re \u00e9tape de la structuration de votre programme de marketing d'affiliation consiste \u00e0 recruter des influenceurs. Ce processus est essentiel car vos promoteurs peuvent faire ou d\u00e9faire votre programme. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous \u00eates \u00e0 la recherche d'affili\u00e9s potentiels, recherchez ceux qui disposent d'un bon suivi sur les m\u00e9dias sociaux et d'un public fid\u00e8le. Le marketing d'influence est souvent efficace car ces sp\u00e9cialistes du marketing ont g\u00e9n\u00e9ralement des adeptes actifs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez commencer par parcourir Instagram \u00e0 la recherche de hashtags li\u00e9s \u00e0 votre activit\u00e9. Cette m\u00e9thode permet d'identifier des influenceurs de premier plan dans votre niche :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"795\" height=\"442\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer.png\" alt=\"Le partenariat avec des influenceurs est un \u00e9l\u00e9ment essentiel dans la structuration de votre programme de marketing d&#039;affiliation. \" class=\"wp-image-4182\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer.png 795w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-300x167.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-768x427.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-255x142.png 255w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-486x270.png 486w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/11\/instagram-influencer-156x87.png 156w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">contacter les blogueurs<\/a> qui ne sont pas n\u00e9cessairement actifs sur les m\u00e9dias sociaux mais qui ont des blogs \u00e0 succ\u00e8s. Vous pouvez identifier les sites web qui font autorit\u00e9 en recherchant des mots-cl\u00e9s sur Google ou en utilisant un moteur de recherche de <a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener\">outil tel que Semrush<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/go\/buzzsumo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuzzSumo<\/a> est un autre excellent outil pour la recherche d'influenceurs. La plateforme dispose d'un outil sp\u00e9cialement con\u00e7u pour vous aider \u00e0 trouver des influenceurs dans votre niche et \u00e0 les contacter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lancer un programme d'affiliation peut vous aider \u00e0 toucher de nouveaux publics et \u00e0 augmenter vos conversions. De plus, la mise en place d'un tel programme n'est pas n\u00e9cessairement compliqu\u00e9e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9sumer, voici les cinq \u00e9tapes \u00e0 suivre pour structurer votre programme de marketing d'affiliation :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Fixer des objectifs clairs.<\/li><li>Identifiez votre public cible.<\/li><li>Choisissez vos produits.<\/li><li>D\u00e9finissez vos niveaux de commission.<\/li><li>Recrutez votre \u00e9quipe.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la cr\u00e9ation d'une structure pour votre programme de marketing d'affiliation ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitt<\/strong><\/a><strong><a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a><\/strong><a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>r<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Et n'oubliez pas de vous abonner \u00e0 notre newsletter <\/p>","protected":false},"excerpt":{"rendered":"<p>Setting up an affiliate marketing program can be one of the most inexpensive and easiest ways to promote your products. However, starting your program from scratch can be challenging. Fortunately, structuring an affiliate program doesn&#8217;t have to be overwhelming. By setting clear goals, researching your audience, and establishing guidelines, you can get your program off [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[71,391],"class_list":["post-7769","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-program","tag-business-model","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you wondering how to structure your affiliate marketing program? 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