{"id":7807,"date":"2022-04-05T05:00:00","date_gmt":"2022-04-05T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7807"},"modified":"2022-04-04T14:47:30","modified_gmt":"2022-04-04T14:47:30","slug":"create-customer-referral-program","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/create-customer-referral-program\/","title":{"rendered":"Comment cr\u00e9er un programme de parrainage de clients (en 4 \u00e9tapes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a57b26a2eaf5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a57b26a2eaf5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/create-customer-referral-program\/#Why_You_Might_Want_to_Create_a_Customer_Referral_Program\" >Pourquoi cr\u00e9er un programme d'orientation des clients ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/create-customer-referral-program\/#How_to_Create_a_Customer_Referral_Program_In_4_Steps\" >Comment cr\u00e9er un programme de parrainage de clients (en 4 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/create-customer-referral-program\/#Step_1_Do_Your_Research\" >\u00c9tape 1 : Effectuer des recherches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/create-customer-referral-program\/#Step_2_Identify_and_Advertise_Your_Incentives\" >\u00c9tape 2 : Identifier et faire conna\u00eetre vos mesures d'incitation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/create-customer-referral-program\/#Step_3_Find_a_Platform_to_Run_Your_Referral_Program\" >\u00c9tape 3 : Trouver une plate-forme pour g\u00e9rer votre programme de parrainage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/create-customer-referral-program\/#Step_4_Track_Your_Referrals\" >\u00c9tape 4 : Suivre vos recommandations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/create-customer-referral-program\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">La promotion de votre entreprise peut \u00eatre un processus intimidant. Vous pouvez donc h\u00e9siter \u00e0 demander \u00e0 vos clients de devenir des ambassadeurs de votre marque. Pourtant, encourager le bouche-\u00e0-oreille est un excellent moyen de faire conna\u00eetre vos produits ou services. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, les programmes de parrainage sont simples \u00e0 mettre en place. De plus, ils peuvent vous aider \u00e0 fid\u00e9liser les clients existants tout en <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/generate-affiliate-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"l&#039;apport de nouveaux clients potentiels de haute qualit\u00e9\">l'apport de nouveaux clients potentiels<\/a>. Avec des plugins WordPress comme <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Affiliation facile\">Affiliation facile<\/a>vous pouvez facilement suivre les performances de votre programme et soutenir la croissance \u00e0 long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons aborder les avantages li\u00e9s \u00e0 la mise en place d'un programme de parrainage client. Nous vous expliquerons ensuite comment cr\u00e9er le v\u00f4tre en quatre \u00e9tapes simples. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Create_a_Customer_Referral_Program\"><\/span>Pourquoi cr\u00e9er un programme d'orientation des clients ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un programme d'orientation est un programme bas\u00e9 sur des recommandations. <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ideas-small-business-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"strat\u00e9gie de marketing\">strat\u00e9gie de marketing<\/a> qui r\u00e9compense les clients existants pour avoir d\u00e9fendu les int\u00e9r\u00eats d'une entreprise. Ce syst\u00e8me est tr\u00e8s efficace, tout simplement parce que les clients sont plus enclins \u00e0 croire en ces anciens acheteurs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, <a href=\"https:\/\/www.businessnewsdaily.com\/2353-consumer-ad-trust.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"92% de personnes\">92% de personnes<\/a> font confiance aux recommandations de leurs amis et de leur famille plut\u00f4t qu'\u00e0 toute autre forme de marketing :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1024x396.png\" alt=\"Une publicit\u00e9 pour un programme de parrainage de clients sur Instagram.\" class=\"wp-image-7822\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1024x396.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-300x116.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-768x297.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1536x594.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-2048x792.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-367x142.png 367w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-698x270.png 698w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1216x471.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-1832x709.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Customer-referral-program-156x60.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, l'acquisition de nouveaux clients peut \u00eatre co\u00fbteuse, mais les visiteurs r\u00e9f\u00e9renc\u00e9s ont un co\u00fbt beaucoup plus faible. <a href=\"https:\/\/blog.talkable.com\/3-reasons-why-referral-programs-acquire-new-customers#:~:text=Referral%20marketing%20creates%20high%2Dquality,to%20obtain%20a%20new%20customer.&amp;text=Suppose%2C%20for%20example%2C%20that%20you,cost%20per%20customer%20is%20%2425.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Co\u00fbt d&#039;acquisition des clients (CAC)\">le co\u00fbt d'acquisition des clients (CAC)<\/a>. En outre, les clients obtenus de cette mani\u00e8re ont tendance \u00e0 \u00eatre <a href=\"https:\/\/financesonline.com\/referral-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"16 % d&#039;augmentation de la valeur de la dur\u00e9e de vie\">18% plus fid\u00e8le<\/a>. Dans l'ensemble, un programme de parrainage de clients bien con\u00e7u peut vous aider \u00e0 gagner de nouveaux clients potentiels, \u00e0 fid\u00e9liser votre client\u00e8le et \u00e0 augmenter votre chiffre d'affaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Customer_Referral_Program_In_4_Steps\"><\/span>Comment cr\u00e9er un programme de parrainage de clients (en 4 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous connaissez les avantages des programmes de parrainage, vous vous demandez sans doute comment lancer le v\u00f4tre. D\u00e9couvrons donc comment en cr\u00e9er un en quatre \u00e9tapes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Do_Your_Research\"><\/span>\u00c9tape 1 : Effectuer des recherches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, vous pouvez envisager de d\u00e9finir votre <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/target-audience-profile\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"public cible\">public cible<\/a>. Il s'agit de r\u00e9fl\u00e9chir \u00e0 votre <em>renvoi<\/em> client. Il s'agit d'une \u00e9tape essentielle, car vous souhaitez attirer des visiteurs r\u00e9ellement int\u00e9ress\u00e9s par votre activit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce public cible sera probablement l'un de vos diff\u00e9rents <a href=\"https:\/\/neilpatel.com\/blog\/accurate-customer-personas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"profils de clients\">profils de clients<\/a>. Si vous rencontrez des difficult\u00e9s avec cette t\u00e2che, vous pouvez peut-\u00eatre <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"l&#039;enqu\u00eate aupr\u00e8s de vos clients\">sonder votre client\u00e8le existante<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, il serait judicieux d'identifier les objectifs du programme. Que votre entreprise ait besoin d'acqu\u00e9rir de nouveaux clients, d'augmenter son chiffre d'affaires ou d'encourager les achats r\u00e9p\u00e9t\u00e9s, vous pouvez adapter votre programme de recommandation \u00e0 vos besoins sp\u00e9cifiques. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une tactique que vous pouvez adopter consiste \u00e0 accorder plus d'attention \u00e0 vos articles les plus populaires :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1024x297.png\" alt=\"Produits de soin les plus vendus.\" class=\"wp-image-7823\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1024x297.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-300x87.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-768x223.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1536x446.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-2048x595.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-18x5.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-489x142.png 489w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-929x270.png 929w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1216x353.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-1832x532.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Best-selling-items-156x45.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Quand <a href=\"https:\/\/mailchimp.com\/courier\/article\/referral-marketing-programs\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"l&#039;\u00e9laboration d&#039;un programme de marketing de recommandation\">l'\u00e9laboration d'un programme de marketing de recommandation<\/a>, il est pr\u00e9f\u00e9rable de choisir des produits qui enregistrent un nombre important de transactions mensuelles et qui comptent des clients satisfaits. En effet, le bouche-\u00e0-oreille est le moyen le plus efficace pour <em>acc\u00e9l\u00e9rant<\/em> la croissance plut\u00f4t que de l'amorcer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, avant <a href=\"https:\/\/www.wearlively.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"LIVELY \">LIVELY<\/a> a lanc\u00e9 son programme de parrainage, elle disposait d\u00e9j\u00e0 d'une base de clients assez importante :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1024x428.png\" alt=\"Page d&#039;accueil LIVELY\" class=\"wp-image-7815\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1024x428.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-300x125.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-768x321.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-340x142.png 340w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-646x270.png 646w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-1216x508.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM-156x65.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.03.47-AM.png 1312w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, son programme \"Parrainer un ami\" a d\u00e9clench\u00e9 une augmentation rapide des ventes. Seulement 48 heures apr\u00e8s le lancement du programme, la boutique en ligne LIVELY a enregistr\u00e9 une hausse de ses ventes de 1,5 %. <a href=\"https:\/\/www.shopify.com\/retail\/lively\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"300 000 sessions\">300 000 sessions<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement important de noter que vos clients recommandent peut-\u00eatre d\u00e9j\u00e0 votre entreprise \u00e0 d'autres personnes. Si vous pensez que c'est le cas, pensez \u00e0 d\u00e9terminer d'o\u00f9 proviennent ces recommandations tacites. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_and_Advertise_Your_Incentives\"><\/span>\u00c9tape 2 : Identifier et faire conna\u00eetre vos mesures d'incitation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, vous devrez d\u00e9terminer comment r\u00e9compenser les clients qui recommandent votre entreprise. Votre prime doit \u00eatre suffisamment int\u00e9ressante pour encourager les recommandations, mais sans pour autant nuire \u00e0 vos marges b\u00e9n\u00e9ficiaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pourriez r\u00e9compenser les personnes qui vous recommandent en leur proposant des r\u00e9ductions, des cartes-cadeaux, des mises \u00e0 niveau de produits ou des cadeaux surprise. Si vous n'avez pas les moyens d'offrir des avantages \u00e0 chaque client, vous pourriez <a href=\"https:\/\/rafflepress.com\/how-to-create-a-viral-refer-a-friend-giveaway\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"cr\u00e9er un concours ou un cadeau\">cr\u00e9er un concours ou un cadeau<\/a>: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-1024x584.png\" alt=\"Programme de parrainage de CoCo Nail Bar sur Instagram\" class=\"wp-image-7816\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-1024x584.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-300x171.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-768x438.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-18x10.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-249x142.png 249w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-474x270.png 474w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM-156x89.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-9.02.45-AM.png 1165w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre option consiste \u00e0 accueillir un <a href=\"https:\/\/www.voucherify.io\/blog\/how-to-launch-a-double-sided-referral-program\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"programme de parrainage double face\">programme de parrainage double face<\/a>. Avec cette m\u00e9thode, vous offrez des incitations \u00e0 la fois \u00e0 la personne recommand\u00e9e et \u00e0 l'auteur de la recommandation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous saurez ce que vous allez proposer, vous aurez tout int\u00e9r\u00eat \u00e0 informer vos clients de ces nouveaux avantages potentiels. Vous pouvez le faire sur votre site web, dans des articles de blog ou via les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, si vous souhaitez cr\u00e9er une campagne par e-mail, <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"MailChimp\">MailChimp<\/a> est une excellente plateforme. Avec ses <a href=\"https:\/\/mailchimp.com\/audience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"outils de gestion de l&#039;audience\">outils de gestion de l'audience<\/a>vous pouvez rapidement et facilement informer vos clients de votre programme de parrainage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Find_a_Platform_to_Run_Your_Referral_Program\"><\/span>\u00c9tape 3 : Trouver une plate-forme pour g\u00e9rer votre programme de parrainage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous g\u00e9rez d\u00e9j\u00e0 un site WordPress, vous \u00eates par\u00e9. Ce syst\u00e8me de gestion de contenu (CMS) est compatible avec une multitude d'outils et de plugins qui peuvent vous aider \u00e0 optimiser votre programme de parrainage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, notre propre <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Affiliation facile\">Affiliation facile<\/a> plugin offre une plateforme conviviale pour le marketing d'affiliation et les programmes de parrainage :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1024x487.png\" alt=\"Page d&#039;accueil Easy Affiliate\" class=\"wp-image-7817\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1024x487.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-300x143.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-768x366.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-298x142.png 298w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-567x270.png 567w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-1216x579.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM-156x74.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.58.56-AM.png 1269w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate est dot\u00e9 d'un syst\u00e8me int\u00e9gr\u00e9 de <a href=\"https:\/\/easyaffiliate.com\/fr\/addons\/woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"WooCommerce\">WooCommerce<\/a> de fa\u00e7on \u00e0 ce que vous puissiez rapidement <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/woocommerce-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ajouter un programme d&#039;affiliation \u00e0 votre boutique\">ajouter un programme d'affiliation \u00e0 votre boutique<\/a>. Avec ce plugin, vous pouvez \u00e9galement payer les r\u00e9f\u00e9rents avec <a href=\"https:\/\/easyaffiliate.com\/fr\/addons\/paypal\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Paiements PayPal en 1 clic\">Paiements PayPal en 1 clic<\/a>et utiliser MailChimp pour g\u00e9rer les listes d'envoi de courriels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer \u00e0 utiliser Easy Affiliate, vous devez d'abord <a href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" title=\"choisir un plan\" target=\"_blank\" rel=\"noreferrer noopener\">choisir un plan<\/a>. Ensuite, vous pouvez naviguer dans votre tableau de bord WordPress pour <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/how-to-install-and-update-upgrade-easyaffiliate-on-your-site\/\" title=\"installer et activer\" target=\"_blank\" rel=\"noreferrer noopener\">installer et activer<\/a> le plugin. Ensuite, il est temps de cr\u00e9er et de suivre votre programme de parrainage.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-39697d9b wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" style=\"background-color:#f5d10e;color:#00010a\" target=\"_blank\" rel=\"noreferrer noopener\">\u279c D\u00e9marrer avec Easy Affiliate<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Track_Your_Referrals\"><\/span>\u00c9tape 4 : Suivre vos recommandations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu'Easy Affiliate soit con\u00e7u pour suivre les programmes d'affiliation, vous pouvez \u00e9galement l'utiliser pour g\u00e9rer les parrainages. La diff\u00e9rence entre les affili\u00e9s et les r\u00e9f\u00e9rents r\u00e9side dans leur r\u00e9mun\u00e9ration. Les affili\u00e9s re\u00e7oivent une commission, mais les r\u00e9f\u00e9rents peuvent b\u00e9n\u00e9ficier de remises fixes ou d'autres promotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour g\u00e9rer votre programme de parrainage via Easy Affiliate, vous pouvez <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/how-to-pay-some-affiliates-different-commissions\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"payer aux affili\u00e9s des taux de commission diff\u00e9rents\">personnalisez votre mode de paiement<\/a>. Vous pouvez fixer les commissions des parrains \u00e0 \u2019 0 \u201c et leur envoyer directement leurs r\u00e9ductions par e-mail. Vous pouvez \u00e9galement envisager <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/examples-of-specific-rules\/#stoptreshold\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ajout d&#039;un seuil\">ajout d'un seuil<\/a> d'arr\u00eater le paiement des commissions apr\u00e8s un certain montant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement contr\u00f4ler vos liens de r\u00e9f\u00e9rence \u00e0 l'aide de la fonction <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Tableau de bord de l&#039;affili\u00e9\">Tableau de bord de l'affili\u00e9<\/a>. Vous pouvez y consulter des rapports en temps r\u00e9el sur les performances de votre programme :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited.png\" alt=\"Tableau de bord de l&#039;affili\u00e9\" class=\"wp-image-7819\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited.png 1008w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-300x85.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-768x217.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-18x5.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-502x142.png 502w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-955x270.png 955w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-20-at-8.56.43-AM-edited-156x44.png 156w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Sur la base de ces graphiques d\u00e9taill\u00e9s, vous pouvez apporter des modifications pour am\u00e9liorer votre programme au fil du temps. De plus, Easy Affiliate est livr\u00e9 avec <a href=\"https:\/\/easyaffiliate.com\/fr\/docs\/fraud-prevention-in-a-nutshell\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"protection contre la fraude\">protection contre la fraude<\/a>qui peut filtrer les robots et emp\u00eacher les r\u00e9f\u00e9rents d'utiliser leurs propres liens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que chef d'entreprise, vous pouvez \u00e9largir efficacement votre audience en mettant en place un programme de parrainage de clients. En transformant vos clients existants en ambassadeurs de votre marque, vous am\u00e9liorez votre visibilit\u00e9 et g\u00e9n\u00e9rez de nouveaux prospects de qualit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9capitulons les quatre \u00e9tapes \u00e0 suivre pour mettre en place un programme de parrainage client efficace :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Faites vos recherches.<\/li><li>Identifiez et faites conna\u00eetre vos mesures d'incitation.<\/li><li>Trouver une plateforme, telle que <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Affiliation facile\">Affiliation facile<\/a>pour g\u00e9rer votre programme de parrainage.<\/li><li>Suivez vos recommandations.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur le lancement de votre premier programme de parrainage ? Posez-nous la question dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Et n'oubliez pas de vous abonner \u00e0 notre newsletter <\/p>","protected":false},"excerpt":{"rendered":"<p>Promoting your business can be an intimidating process. So you might be hesitant to approach your customers about becoming brand ambassadors. However, encouraging word-of-mouth referrals is a great way to generate buzz around your products or services. Fortunately, customer referral programs are simple to set up. Plus, they can help you retain existing shoppers while [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":7831,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[395,45],"class_list":["post-7807","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-referral-program","tag-referrals","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Marketing your business to new customers can be intimidating. 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