{"id":7996,"date":"2023-04-25T05:00:00","date_gmt":"2023-04-25T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=7996"},"modified":"2024-05-17T08:40:26","modified_gmt":"2024-05-17T08:40:26","slug":"low-budget-small-business-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/low-budget-small-business-marketing\/","title":{"rendered":"Comment faire du marketing \u00e0 petit budget pour les petites entreprises (6 fa\u00e7ons)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5393af9eb31\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5393af9eb31\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/low-budget-small-business-marketing\/#1_Build_a_Professional_Website\" >1. Cr\u00e9er un site web professionnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/low-budget-small-business-marketing\/#2_Create_an_Email_Marketing_List\" >2. Cr\u00e9er une liste de marketing par courriel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/low-budget-small-business-marketing\/#3_Dive_into_Social_Media_Marketing\" >3. Plonger dans le marketing des m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/low-budget-small-business-marketing\/#4_Try_Affiliate_Marketing\" >4. Essayez le marketing d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/low-budget-small-business-marketing\/#5_Start_Guest_Blogging\" >5. Commencer \u00e0 faire du blogging en tant qu'invit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/low-budget-small-business-marketing\/#6_Brush_Up_on_SEO\" >6. Se familiariser avec le r\u00e9f\u00e9rencement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/low-budget-small-business-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">If you\u2019re a small business owner, you already know the challenges that come with running your own company. When you\u2019re managing everything yourself, marketing is just one more thing to add to your to-do list. It can be time-consuming and expensive, yet it&#8217;s vital to a successful business.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, there are many simple and cost-friendly ways to advertise your company online. If you&#8217;re on a tight budget, it\u2019s possible to spread the word about your business without breaking the bank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Entrons dans le vif du sujet !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_a_Professional_Website\"><\/span>1. Cr\u00e9er un site web professionnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A website serves as the cornerstone of your online presence and can function as the foundation for all of your marketing efforts. Whether you&#8217;re trying to sell products or services, build your personal brand, or promote your company or organization, a well-crafted website is essential to your success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des avantages de la cr\u00e9ation d'un site web est qu'elle peut \u00eatre r\u00e9alis\u00e9e gratuitement ou \u00e0 un co\u00fbt tr\u00e8s faible. Il existe de nombreuses plates-formes qui proposent des outils de cr\u00e9ation de sites web gratuits, mais nous vous recommandons vivement de jeter un coup d'\u0153il \u00e0 <a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">WordPress<\/a>qui est l'une des plateformes de sites web les plus populaires et les plus utilis\u00e9es au monde :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example.png\" alt=\"La page d&#039;accueil de WordPress.\" class=\"wp-image-8021\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example.png 896w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-300x186.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-768x477.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-229x142.png 229w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-435x270.png 435w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/wordpress-home-page-example-156x97.png 156w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">WordPress is an open-source software that allows you to create and publish your own website quickly and easily. It&#8217;s beginner-friendly, meaning you don&#8217;t need to have any technical or coding experience to create a beautiful and functional website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to the site itself, there&#8217;s no need to create anything extravagant. A clean layout with a direct message should make it clear what you&#8217;re selling, and a few basic <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">les pratiques d'optimisation des moteurs de recherche (SEO)<\/a> devrait commencer \u00e0 vous apporter des visiteurs (plus d'informations \u00e0 ce sujet prochainement).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devrez acheter un nom de domaine et un plan d'h\u00e9bergement. Les noms de domaine varient consid\u00e9rablement, mais ils sont souvent disponibles pour $10-15 par an. Quant \u00e0 l'h\u00e9bergement, <a href=\"https:\/\/memberpress.com\/blog\/how-to-choose-the-best-web-hosting-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">une configuration partag\u00e9e ou VPS<\/a> peut \u00eatre tout ce dont vous avez besoin pour g\u00e9rer le site d'une petite entreprise, et vous pouvez trouver des fournisseurs r\u00e9put\u00e9s qui proposent des plans pour $5-10 par mois.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/memberpress.com\/blog\/how-to-choose-the-best-domain-name-for-your-membership-site\/\" style=\"border-radius:50px;background-color:#f5d10e\" target=\"_blank\" rel=\"noreferrer noopener\">En savoir plus sur les domaines et les h\u00e9bergeurs Web &gt;&gt;<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_an_Email_Marketing_List\"><\/span>2. Cr\u00e9er une liste de marketing par courriel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing par courrier \u00e9lectronique peut sembler d\u00e9suet, mais il s'agit toujours d'une m\u00e9thode \u00e9prouv\u00e9e pour atteindre votre public cible, sans d\u00e9penser une grande partie de votre budget. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, 99% des consommateurs consultent leur courrier \u00e9lectronique tous les jours, ce qui en fait le #1 moyen d'atteindre les clients potentiels et actuels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreux outils permettant de cr\u00e9er une liste de marketing par courrier \u00e9lectronique. Par exemple, <a href=\"https:\/\/memberpress.com\/go\/constant\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Constant Contact<\/a> offre un essai gratuit de 60 jours et des forfaits \u00e0 partir de $9.99 par mois, tandis que <a href=\"https:\/\/memberpress.com\/go\/aweber\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AWeber<\/a> propose un volet gratuit :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-1024x674.png\" alt=\"La page d&#039;accueil d&#039;AWeber.\" class=\"wp-image-5095\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-1024x674.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-300x197.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-768x505.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-216x142.png 216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-410x270.png 410w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-1040x684.png 1040w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing-156x103.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/12\/AWeber-landing.png 1233w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Email marketing helps you create a personalized experience for your audience while strengthening your branding efforts. Plus, it&#8217;s <a href=\"https:\/\/prettylinks.com\/blog\/get-started-with-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">tr\u00e8s facile \u00e0 d\u00e9marrer<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/memberpress.com\/blog\/best-email-software-for-your-membership-site\/\" style=\"border-radius:50px;color:#010000;background-color:#f5d10e\" target=\"_blank\" rel=\"noreferrer noopener\">Plus de choix de logiciels d'e-mail &gt;&gt; <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Dive_into_Social_Media_Marketing\"><\/span>3. Plonger dans le marketing des m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Social media marketing is vital to any small business. It&#8217;s one of the best ways to engage with potential customers. And while you <em>peut<\/em> ach\u00e8te des publicit\u00e9s cibl\u00e9es pour les m\u00e9dias sociaux, il est totalement gratuit de cr\u00e9er une page et de faire cro\u00eetre votre audience de mani\u00e8re organique.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses plateformes diff\u00e9rentes, et chacune d'entre elles est adapt\u00e9e \u00e0 des niches et \u00e0 des publics sp\u00e9cifiques. Par exemple, TikTok ne conviendrait pas \u00e0 une compagnie d'assurance, car <a href=\"https:\/\/www.omnicoreagency.com\/tiktok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">la plupart de ses utilisateurs<\/a> sont \u00e2g\u00e9s de 16 \u00e0 24 ans. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook est de loin la plateforme de m\u00e9dias sociaux la plus utilis\u00e9e dans le monde, <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">avec 2,91 milliards d'utilisateurs dans le monde<\/a>tandis que les utilisateurs de Linkedin ont un niveau d'\u00e9ducation moyen \u00e9lev\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;d recommend starting with the channel that <a href=\"https:\/\/www.socialmediatoday.com\/news\/the-8-best-social-media-platforms-to-market-your-business-in-2021-infograp\/595834\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">correspond \u00e0 votre public cible<\/a>. Vous pouvez alors vous concentrer sur <a href=\"https:\/\/memberpress.com\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9laborer une strat\u00e9gie efficace<\/a> pour tirer le meilleur parti de cette plate-forme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Try_Affiliate_Marketing\"><\/span>4. Essayez le marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-vs-direct-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing d'affiliation<\/a> est une strat\u00e9gie de marketing de plus en plus populaire (et abordable) qui peut aider les petites entreprises \u00e0 augmenter leur chiffre d'affaires et \u00e0 toucher un public plus large. Elle consiste \u00e0 s'associer \u00e0 des personnes qui feront la promotion de vos produits ou services aupr\u00e8s de leur propre public, en percevant une commission pour chaque vente qu'elles r\u00e9alisent en votre nom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des raisons pour lesquelles cette strat\u00e9gie est si bien adapt\u00e9e aux petites entreprises disposant d'un budget limit\u00e9 est la suivante <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-program-costs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">faible co\u00fbt de d\u00e9marrage<\/a>. Unlike many other marketing strategies, there&#8217;s no need to invest significant amounts of money upfront in order to get started. Instead, you can start small and gradually scale up your affiliate program as you start seeing results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, building an affiliate program takes time and effort, and it&#8217;s important to make sure you&#8217;re setting up your program in a way that will maximize your ROI. That&#8217;s where our Easy Affiliate plugin comes in! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliation facile<\/a> est con\u00e7u pour faciliter au maximum la mise en place et la gestion de votre programme d'affiliation, afin que vous puissiez vous concentrer sur la gestion de votre entreprise et la g\u00e9n\u00e9ration de ventes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1024x439.png\" alt=\"Le plugin Easy Affiliate.\" class=\"wp-image-8016\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1024x439.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-300x129.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-768x330.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1536x659.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-331x142.png 331w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-629x270.png 629w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-1216x522.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate-156x67.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/easy-affiliate.png 1657w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Avec ce puissant plugin, vous avez un contr\u00f4le total sur votre programme, de <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/determine-commission-rates-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">personnalisation des taux de commission<\/a> et des termes \u00e0 <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/start-affiliate-commission-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"\">le suivi des ventes et des conversions<\/a>. And, it&#8217;s user-friendly interface makes it easy to manage your affiliates from one dashboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, notre plugin s'int\u00e8gre de mani\u00e8re transparente \u00e0 une large gamme de <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/woocommerce-affiliate-program\/\" target=\"_blank\" rel=\"noopener\" title=\"\">plates-formes de commerce \u00e9lectronique populaires<\/a>afin que vous puissiez commencer \u00e0 percevoir des commissions imm\u00e9diatement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sans frais cach\u00e9s ni configuration compliqu\u00e9e, Easy Affiliate est un moyen abordable et efficace pour les petites entreprises de se lancer dans le marketing d'affiliation.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background wp-element-button\" href=\"https:\/\/easyaffiliate.com\/fr\/pricing\/\" style=\"border-radius:50px;background-color:#f5d10e\" target=\"_blank\" rel=\"noreferrer noopener\">Commencez \u00e0 cr\u00e9er votre programme d'affiliation MAINTENANT &gt;&gt; <\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Start_Guest_Blogging\"><\/span>5. Commencer \u00e0 faire du blogging en tant qu'invit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Why should you write blog posts for another site when you\u2019re already busy with your own content? There are numerous reasons to create guest posts, the first being that it&#8217;s often free.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s more, guest blogging is an excellent way to <a href=\"https:\/\/www.singlegrain.com\/blog-posts\/blogging\/the-importance-and-power-of-guest-posting-and-how-to-get-started-with-this-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">atteindre de nouveaux publics<\/a>. It&#8217;s a win-win for everyone involved \u2013 you get free promotion for your business, and the host site gets free content. Guest blogging also helps you create relationships with other small businesses in your niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour <a href=\"https:\/\/prettylinks.com\/blog\/traffic-driving-guest-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9marrer avec le guest blogging<\/a>, you&#8217;ll want to do some research and find publications that your target audience already spends time with. Then you can find out if they accept guest posts, and approach them with a concrete idea for a unique, value-adding piece of content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Brush_Up_on_SEO\"><\/span>6. Se familiariser avec le r\u00e9f\u00e9rencement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimisation des moteurs de recherche (SEO)<\/a>) is essential for any site trying to attract visitors. However, it&#8217;s especially crucial for a small business that depends on website traffic to grow its customer base.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, le r\u00e9f\u00e9rencement est quelque chose que vous pouvez faire \u00e0 peu de frais, voire gratuitement, et les avantages sont consid\u00e9rables. Il y a <a href=\"https:\/\/memberpress.com\/blog\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">de nombreuses strat\u00e9gies de r\u00e9f\u00e9rencement<\/a>Mais un bon point de d\u00e9part est de s'assurer que votre site est adapt\u00e9 \u00e0 la mobilit\u00e9 et de prendre en compte les besoins des utilisateurs. <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">un plugin SEO<\/a> pour effectuer certaines t\u00e2ches lourdes :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"472\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-1024x472.png\" alt=\"Page d&#039;accueil All In One SEO\" class=\"wp-image-5737\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-1024x472.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-300x138.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-768x354.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-308x142.png 308w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-586x270.png 586w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO-156x72.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/10\/AIOSEO.png 1151w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement optimiser votre contenu pour <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/find-affiliate-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">mots-cl\u00e9s sp\u00e9cifiques<\/a>raccourcissez vos liens en utilisant <a href=\"https:\/\/prettylinks.com\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jolis liens<\/a>et <a href=\"https:\/\/memberpress.com\/blog\/improve-wordpress-website-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">am\u00e9liorer la vitesse du site<\/a>. These techniques are free or low-cost, and they&#8217;ll help ensure that your website is highly visible to relevant searchers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il peut \u00eatre difficile de trouver un \u00e9quilibre entre le marketing de votre petite entreprise et le respect de votre budget. Cependant, il est possible de trouver un \u00e9quilibre entre le marketing d'une petite entreprise et le respect d'un budget. <em>est<\/em> pour maximiser l'efficacit\u00e9 de vos campagnes de marketing sans \u00e9puiser votre compte en banque. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure, vous d\u00e9couvrirez les techniques qui conviennent le mieux \u00e0 votre petite entreprise, comme les conseils que nous avons abord\u00e9s aujourd'hui :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cr\u00e9ez un site web professionnel en utilisant <a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WordPress<\/a>.<\/li>\n\n\n\n<li>Cr\u00e9ez une liste d'adresses \u00e9lectroniques pour contacter vos clients.<\/li>\n\n\n\n<li>Dive into social media marketing, focusing on platforms with users in your business&#8217;s target audience.<\/li>\n\n\n\n<li>Essayez le marketing d'affiliation en utilisant <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a>.<\/li>\n\n\n\n<li>\u00c9crire <a href=\"https:\/\/prettylinks.com\/blog\/traffic-driving-guest-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">billets d'invit\u00e9<\/a>&nbsp;et de toucher de nouveaux publics.<\/li>\n\n\n\n<li>Se familiariser avec l'optimisation des moteurs de recherche pour <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/search-engine-optimization-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve your site&#8217;s search engine rankings<\/a>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous d'autres techniques rentables pour commercialiser votre petite entreprise ? <\/em>Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Et n'oubliez pas de vous abonner \u00e0 notre newsletter <\/p>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a small business owner, you already know the challenges that come with running your own company. When you\u2019re managing everything yourself, marketing is just one more thing to add to your to-do list. It can be time-consuming and expensive, yet it&#8217;s vital to a successful business.&nbsp; Fortunately, there are many simple and cost-friendly [&hellip;]<\/p>\n","protected":false},"author":4832,"featured_media":10519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"KG: Finalized & Scheduled","footnotes":""},"categories":[312,436,132,413],"tags":[44,71,443,65],"class_list":["post-7996","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-affiliate-program","category-business","category-lists","tag-affiliate-marketing","tag-affiliate-program","tag-budget","tag-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Small business owners know the financial challenges that come with running their own company. 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