{"id":8041,"date":"2022-06-21T05:00:00","date_gmt":"2022-06-21T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=8041"},"modified":"2024-05-17T08:55:43","modified_gmt":"2024-05-17T08:55:43","slug":"crm-improve-small-business","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/crm-improve-small-business\/","title":{"rendered":"4 fa\u00e7ons dont un CRM peut am\u00e9liorer votre petite entreprise"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5ad5e2d9001\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5ad5e2d9001\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/crm-improve-small-business\/#An_Introduction_to_CRMs\" >Introduction aux CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/crm-improve-small-business\/#4_Ways_a_CRM_Can_Improve_Your_Small_Business\" >4 fa\u00e7ons dont un CRM peut am\u00e9liorer votre petite entreprise<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/crm-improve-small-business\/#1_Streamline_Your_Sales_Interactions\" >1. Rationalisez vos interactions commerciales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/crm-improve-small-business\/#2_Maximize_Your_Email_Campaigns\" >2. Optimisez vos campagnes de courrier \u00e9lectronique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/crm-improve-small-business\/#3_Track_Your_Affiliate_Marketing_Efforts\" >3. Suivez vos efforts en mati\u00e8re de marketing d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/crm-improve-small-business\/#4_Improve_Your_Customer_Service_Processes\" >4. Am\u00e9liorez vos processus de service \u00e0 la client\u00e8le<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/crm-improve-small-business\/#How_to_Choose_a_CRM\" >Comment choisir un CRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/crm-improve-small-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">On peut affirmer sans doute que l'aspect le plus important de la croissance d'une entreprise r\u00e9side dans l'acquisition et la fid\u00e9lisation de la client\u00e8le. Cependant, il peut s'av\u00e9rer difficile de mettre en place une strat\u00e9gie de prospection coh\u00e9rente et syst\u00e9matique. En tant que chef d'entreprise, vous \u00eates sans doute sollicit\u00e9 de toutes parts ; alors, comment pouvez-vous <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/3-steps-for-guiding-leads-through-the-affiliate-sales-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">fils conducteurs<\/a> et rester en contact avec d'anciens clients ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 qu'un outil de gestion de la relation client (CRM) peut s'av\u00e9rer utile. Les CRM permettent de maintenir facilement des interactions coh\u00e9rentes et cibl\u00e9es, tout en atteignant vos objectifs financiers. Malgr\u00e9 leur nom, les CRM peuvent \u00e9galement vous aider \u00e0 g\u00e9rer bien plus que vos contacts clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous expliquer comment fonctionnent les logiciels CRM. Nous aborderons ensuite quatre fa\u00e7ons dont l'utilisation d'un logiciel CRM peut am\u00e9liorer votre petite entreprise. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_CRMs\"><\/span>Introduction aux CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme son nom l'indique, un logiciel de gestion de la relation client (CRM) vous aide \u00e0 g\u00e9rer vos relations avec vos clients. En r\u00e8gle g\u00e9n\u00e9rale, il assure le suivi des informations et de la communication avec les clients sur toutes les plates-formes. Cela inclut (mais n'est pas limit\u00e9 \u00e0) :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Informations sur les contacts<\/li><li>Un enregistrement de chaque client dans l'entonnoir marketing<\/li><li>Historique de l'assistance \u00e0 la client\u00e8le<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, un CRM ne se contente pas de suivre et d'organiser les prospects. Les outils les plus sophistiqu\u00e9s permettent \u00e9galement de suivre votre \u00e9quipe commerciale, vos partenaires commerciaux et bien plus encore. <a href=\"https:\/\/memberpress.com\/go\/hubspot\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot propose un CRM gratuit<\/a>Il s'agit de l'une des options les plus puissantes :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-1024x485.png\" alt=\"Le CRM Hubspot\" class=\"wp-image-8048\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-1024x485.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-300x142.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-768x363.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-1536x727.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-2048x969.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-18x9.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-571x270.png 571w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-1216x575.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-1832x867.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-CRM-156x74.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, un CRM de qualit\u00e9 peut vous aider \u00e0 \u00e9laborer des strat\u00e9gies pour combler les lacunes de votre mod\u00e8le d'entreprise. Par exemple, il peut vous aider \u00e0 identifier les tendances des clients et \u00e0 r\u00e9pondre rapidement \u00e0 leurs probl\u00e8mes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'objectif de tout logiciel CRM est d'optimiser l'engagement client et d'am\u00e9liorer vos r\u00e9sultats financiers. Si vous n'utilisez pas de logiciel CRM pour soutenir les processus op\u00e9rationnels de votre entreprise, vous passez probablement \u00e0 c\u00f4t\u00e9 de b\u00e9n\u00e9fices suppl\u00e9mentaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ways_a_CRM_Can_Improve_Your_Small_Business\"><\/span>4 fa\u00e7ons dont un CRM peut am\u00e9liorer votre petite entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous savez comment fonctionne un CRM et pourquoi vous devriez en utiliser un, vous souhaitez sans doute en savoir un peu plus. Voyons ensemble quatre fa\u00e7ons concr\u00e8tes dont un CRM peut am\u00e9liorer votre activit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Streamline_Your_Sales_Interactions\"><\/span>1. Rationalisez vos interactions commerciales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous \u00eates chef d'une petite entreprise, vous dirigez sans doute une \u00e9quipe r\u00e9duite et g\u00e9rez votre activit\u00e9 avec rigueur. Avec un personnel et des ressources limit\u00e9s, cela peut signifier que des clients potentiels (voire des clients fid\u00e8les) passent plus facilement entre les mailles du filet de votre <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-website-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">entonnoir de vente<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un syst\u00e8me de gestion de la relation client peut prendre en charge votre processus de vente, de la g\u00e9n\u00e9ration de prospects \u00e0 la conversion. De la fourniture de mod\u00e8les d'inscription par courrier \u00e9lectronique \u00e0 l'assistance comptable, il peut regrouper tous vos besoins en mati\u00e8re de gestion de la client\u00e8le en un seul endroit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec un CRM, vous b\u00e9n\u00e9ficiez g\u00e9n\u00e9ralement d'une visibilit\u00e9 totale sur votre pipeline de vente gr\u00e2ce \u00e0 un tableau de bord convivial :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-1024x610.png\" alt=\"Le tableau de bord de Hubspot\" class=\"wp-image-8049\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-1024x610.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-300x179.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-768x458.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-1536x915.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-2048x1221.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-238x142.png 238w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-453x270.png 453w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-1148x684.png 1148w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-1728x1030.png 1728w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Hubspot-dashboard-156x93.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L'optimisation du flux des ventes peut contribuer \u00e0 am\u00e9liorer <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/online-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">votre r\u00e9putation en ligne<\/a>L'interaction avec le client est un facteur d\u00e9terminant de la qualit\u00e9 de votre service, de l'exp\u00e9rience utilisateur globale que vous offrez et de vos ventes. En outre, de nombreux syst\u00e8mes de gestion de la relation client donnent la priorit\u00e9 \u00e0 l'interaction avec les clients en fonction des intervalles strat\u00e9giques et de l'\u00e9tat de pr\u00e9paration des clients \u00e0 l'achat. Ces <a href=\"https:\/\/memberpress.com\/blog\/how-to-boost-your-site-with-super-targeted-marketing-using-groundhogg\/\" target=\"_blank\" rel=\"noreferrer noopener\">des efforts de marketing cibl\u00e9s<\/a> sont g\u00e9n\u00e9ralement plus efficaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Maximize_Your_Email_Campaigns\"><\/span>2. Optimisez vos campagnes de courrier \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre moyen pour un CRM d'am\u00e9liorer votre activit\u00e9 en ligne est de vous aider \u00e0 mettre en place un syst\u00e8me de gestion de la relation client. <a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-to-increase-affiliate-sales-with-email-marketing-tips-tools-and-providers-included\" target=\"_blank\" rel=\"noreferrer noopener\">marketing par courriel r\u00e9ussi<\/a> campagne. Il peut s'agir de courriels promotionnels, de courriels de confirmation de commande, de mises \u00e0 jour de statut, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si certains entrepreneurs sous-estiment la <a href=\"https:\/\/techjury.net\/blog\/email-marketing-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">le pouvoir du courrier \u00e9lectronique<\/a>, les chiffres ne mentent pas. Les recettes mondiales du marketing par e-mail devraient atteindre en 2022 <a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">atteindre pr\u00e8s de $10 milliards d'euros<\/a>, vous auriez tout int\u00e9r\u00eat \u00e0 ne pas n\u00e9gliger ce canal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Via <a href=\"https:\/\/memberpress.com\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">segmentation du courrier \u00e9lectronique<\/a>un CRM permet d'atteindre les clients au bon moment : <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-1024x711.png\" alt=\"Courriel promotionnel Everlane\" class=\"wp-image-8050\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-1024x711.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-300x208.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-768x533.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-1536x1066.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-2048x1422.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-205x142.png 205w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-389x270.png 389w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-985x684.png 985w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-1484x1030.png 1484w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Everlane-promotional-email-156x108.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 un suivi nuanc\u00e9, ils peuvent m\u00eame contribuer \u00e0 emp\u00eacher que vos courriels ne se perdent dans la nature. <a href=\"https:\/\/memberpress.com\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\">rester bloqu\u00e9 dans le spam<\/a>. De plus, les CRM utilisent g\u00e9n\u00e9ralement <a href=\"https:\/\/memberpress.com\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">automatisation du courrier \u00e9lectronique<\/a> pour maximiser leur efficacit\u00e9. Vous pouvez ainsi aller au-del\u00e0 des courriels de confirmation standard en envoyant des recommandations de produits personnalis\u00e9es, des courriels de remerciement, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Track_Your_Affiliate_Marketing_Efforts\"><\/span>3. Suivez vos efforts en mati\u00e8re de marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Effet de levier <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/what-is-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing d'affiliation<\/a> est susceptible de b\u00e9n\u00e9ficier \u00e0 tout <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ecommerce-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">petite entreprise de commerce \u00e9lectronique<\/a>. Un succ\u00e8s <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">programme d'affiliation<\/a> peut vous aider \u00e0 capturer de nouveaux prospects et <a href=\"https:\/\/thirstyaffiliates.com\/blog\/your-guide-to-driving-traffic-to-your-website\" target=\"_blank\" rel=\"noreferrer noopener\">g\u00e9n\u00e9rer du trafic<\/a> \u00e0 votre site avec peu d'investissement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, les affili\u00e9s se chargent du marketing \u00e0 votre place et ne per\u00e7oivent une commission que lorsqu\u2019ils parviennent \u00e0 convertir des clients ou des prospects. Cependant, pour obtenir des r\u00e9sultats, vous aurez probablement besoin d\u2019un syst\u00e8me complexe et d\u2019un nombre suffisant d\u2019affili\u00e9s pour promouvoir vos produits.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-1024x599.png\" alt=\"Un post d&#039;affili\u00e9 sur Instagram\" class=\"wp-image-8051\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-1024x599.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-300x175.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-768x449.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-1536x898.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-243x142.png 243w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-462x270.png 462w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-1170x684.png 1170w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-1762x1030.png 1762w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post-156x91.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Instagram-affiliate-post.png 1772w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La bonne nouvelle, c'est que vous pouvez utiliser un logiciel de gestion d'affiliation tel que <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a> pour suivre votre <a href=\"https:\/\/thirstyaffiliates.com\/blog\/how-affiliate-marketing-works\" target=\"_blank\" rel=\"noreferrer noopener\">liens affili\u00e9s<\/a>Les clients ont la possibilit\u00e9 d'effectuer des recherches, de surveiller les conversions et de traiter les commissions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate s'int\u00e8gre \u00e0 <a href=\"https:\/\/memberpress.com\/go\/getresponse\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GetResponse<\/a>un logiciel de marketing tout-en-un qui se double d'un CRM. En utilisant ces outils en tandem, vous <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">peut augmenter vos conversions<\/a> et \u00e9tablir une <a href=\"https:\/\/www.forbes.com\/advisor\/investing\/passive-income-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">revenus passifs<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Improve_Your_Customer_Service_Processes\"><\/span>4. Am\u00e9liorez vos processus de service \u00e0 la client\u00e8le<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Peu de choses sont plus importantes que <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-resources-customer-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">le parcours de l'acheteur<\/a>. Le service \u00e0 la client\u00e8le est un \u00e9l\u00e9ment cl\u00e9 de cette exp\u00e9rience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l'\u00e8re du num\u00e9rique, les consommateurs ne veulent pas avoir l'impression d'\u00eatre un simple num\u00e9ro parmi d'autres \u2013 ou pire encore, de tourner en rond avec un chatbot. Heureusement, de nombreux logiciels de gestion de la relation client (CRM) s'int\u00e8grent \u00e0 des outils de service client tr\u00e8s pratiques :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-1024x388.png\" alt=\"Pipedrive CRM avec int\u00e9gration Zendesk\" class=\"wp-image-8052\" width=\"800\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-1024x388.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-300x114.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-768x291.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-1536x582.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-2048x776.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-375x142.png 375w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-712x270.png 712w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-1216x461.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-1832x694.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/03\/Pipedrive-CRM-156x59.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, le <a href=\"https:\/\/memberpress.com\/go\/pipedrive\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pipedrive CRM<\/a> s'int\u00e8gre \u00e0 la <a href=\"https:\/\/memberpress.com\/go\/zendesk\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Support client Zendesk<\/a> de l'entreprise. Cette synchronisation transparente vous permet d'aligner vos efforts de vente et d'assistance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En fusionnant toutes les interactions avec les clients et en utilisant un syst\u00e8me de marquage, vous pouvez g\u00e9rer plus efficacement vos tickets de support client et gagner plus de ventes. Avec Pipedrive, vous pouvez m\u00eame affecter des membres sp\u00e9cifiques de l'\u00e9quipe aux cas des clients, afin que la personne la plus comp\u00e9tente traite chaque probl\u00e8me unique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_a_CRM\"><\/span>Comment choisir un CRM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreux CRM fiables. Vous vous demandez peut-\u00eatre comment faire votre choix parmi tant d'options. Lorsque vous recherchez le CRM id\u00e9al pour votre entreprise, vous devez tenir compte de quelques facteurs importants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, vous devrez vous faire une id\u00e9e de votre budget et de l'\u00e9tendue de vos besoins. Certains logiciels CRM sont tr\u00e8s complets et proposent des centaines d'int\u00e9grations ou d'outils int\u00e9gr\u00e9s. D'autres se distinguent par une fonctionnalit\u00e9 particuli\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, <a href=\"https:\/\/memberpress.com\/go\/gleam\/main\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Le CRM de Gleam<\/a> met l'accent \u00e0 la fois sur la fid\u00e9lisation de la client\u00e8le et sur la croissance. Il vous permet \u00e9galement de mettre facilement en place un syst\u00e8me de r\u00e9compenses pour vos clients. Par cons\u00e9quent, si vous souhaitez cr\u00e9er un programme de fid\u00e9lit\u00e9, cette solution pourrait vous convenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement v\u00e9rifier la compatibilit\u00e9 d'un CRM avec vos logiciels existants et vos extensions WordPress. R\u00e9aliser un audit de vos syst\u00e8mes actuels est un excellent moyen de vous faire une id\u00e9e de ce qui vous manque et de ce dont vous disposez d\u00e9j\u00e0 en quantit\u00e9 suffisante. Parall\u00e8lement, vous pouvez recouper les listes d'int\u00e9grations au fur et \u00e0 mesure que vous recherchez votre nouveau CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, une fois que vous aurez choisi le CRM le mieux adapt\u00e9 \u00e0 vos besoins, vous devrez vous assurer de s\u00e9lectionner la formule la plus appropri\u00e9e. Si vous dirigez une petite entreprise de commerce \u00e9lectronique, vous n\u2019aurez probablement pas besoin d\u2019une formule trop compl\u00e8te. En effet, il est pr\u00e9f\u00e9rable de commencer modestement, puis d\u2019\u00e9voluer progressivement en fonction de vos besoins et de votre budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La coordination des efforts de vente et de marketing peut facilement devenir chronophage et d\u00e9sorganis\u00e9e. Cela peut r\u00e9duire votre marge b\u00e9n\u00e9ficiaire et freiner la croissance de votre entreprise. Plut\u00f4t que de jongler avec de multiples t\u00e2ches sur diff\u00e9rentes plateformes, vous pouvez confier ces processus \u00e0 un CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9sumer, voici quatre fa\u00e7ons dont l'utilisation d'un CRM peut am\u00e9liorer votre petite entreprise. Il peut :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Rationaliser les interactions commerciales.<\/li><li>Automatiser les campagnes de marketing par courrier \u00e9lectronique.<\/li><li>Suivre le marketing d'affiliation.<\/li><li>Am\u00e9liorer le service \u00e0 la client\u00e8le.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Quel est, selon vous, l'avantage le plus convaincant d'un syst\u00e8me de gestion de la relation client ? <\/em>Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>. Et n'oubliez pas de vous abonner \u00e0 notre newsletter <\/p>","protected":false},"excerpt":{"rendered":"<p>Arguably the most important aspect of business growth is client acquisition and retention. However, organizing a cohesive, systematic outreach effort can be difficult. As a business owner, you&#8217;re likely pulled in a hundred different directions, so how can you guide leads and stay in touch with past clients at the same time? That&#8217;s where a [&hellip;]<\/p>\n","protected":false},"author":4832,"featured_media":8125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[132,413],"tags":[44,71,405,244],"class_list":["post-8041","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-lists","tag-affiliate-marketing","tag-affiliate-program","tag-crm","tag-online-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"A CRM is an excellent tool for helping your small business succeed. 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