{"id":9502,"date":"2023-03-14T05:00:00","date_gmt":"2023-03-14T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=9502"},"modified":"2024-05-17T08:42:23","modified_gmt":"2024-05-17T08:42:23","slug":"employee-vs-contractor-vs-affiliate","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/fr\/blog\/employee-vs-contractor-vs-affiliate\/","title":{"rendered":"Comment choisir le meilleur sp\u00e9cialiste du marketing pour votre petite entreprise ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table des mati\u00e8res<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6e6c2e1db5e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e6c2e1db5e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/employee-vs-contractor-vs-affiliate\/#Why_You_Might_Consider_Hiring_Digital_Marketers_for_Your_Business\" >Pourquoi vous devriez envisager d'embaucher des sp\u00e9cialistes du marketing num\u00e9rique pour votre entreprise ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/employee-vs-contractor-vs-affiliate\/#How_to_Choose_the_Best_Marketer_for_Your_Business_Employees_vs_Independent_Contractors_vs_Affiliate_Marketers\" >Comment choisir le meilleur sp\u00e9cialiste du marketing pour votre entreprise (employ\u00e9s, entrepreneurs ind\u00e9pendants ou sp\u00e9cialistes du marketing d'affiliation) ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/employee-vs-contractor-vs-affiliate\/#1_Employees\" >1. Employ\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/employee-vs-contractor-vs-affiliate\/#2_Independent_Contractors\" >2. Entrepreneurs ind\u00e9pendants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/employee-vs-contractor-vs-affiliate\/#3_Affiliate_Marketers\" >3. Les sp\u00e9cialistes du marketing d'affiliation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/fr\/blog\/employee-vs-contractor-vs-affiliate\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Si vous dirigez une petite entreprise, vous souhaitez probablement mettre en place une strat\u00e9gie de marketing solide pour promouvoir et d\u00e9velopper votre entreprise. Toutefois, si vous avez besoin de personnel ou d'expertise suppl\u00e9mentaires, vous pouvez d\u00e9cider de faire appel \u00e0 une agence de marketing. <em>qui <\/em>d'embaucher et <em>comment <\/em>peut \u00eatre un d\u00e9fi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreux sp\u00e9cialistes du marketing num\u00e9rique qui peuvent vous aider \u00e0 faire progresser votre petite entreprise. Lorsque vous conna\u00eetrez les avantages (et les inconv\u00e9nients) des personnes que vous pouvez embaucher, vous serez en mesure de choisir les meilleures personnes pour vous aider \u00e0 d\u00e9velopper votre marque. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous expliquer pourquoi vous pourriez avoir int\u00e9r\u00eat \u00e0 recruter des sp\u00e9cialistes du marketing num\u00e9rique pour votre petite entreprise. Nous aborderons ensuite les tenants et aboutissants de ce processus de recrutement. <strong>employ\u00e9s <\/strong>vs<strong> entrepreneurs ind\u00e9pendants <\/strong>vs<strong> affili\u00e9<\/strong> <strong>marchands <\/strong>pour vous aider \u00e0 d\u00e9terminer quel est le meilleur choix pour vous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Consider_Hiring_Digital_Marketers_for_Your_Business\"><\/span>Pourquoi vous devriez envisager d'embaucher des sp\u00e9cialistes du marketing num\u00e9rique pour votre entreprise ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque entreprise a besoin <a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-successful-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">une strat\u00e9gie de marketing solide<\/a>. En effet, le marketing vous aide \u00e0 communiquer avec vos clients et vos acheteurs potentiels, et \u00e0 les informer. Il est pratiquement impossible de d\u00e9velopper votre entreprise sans lui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing aide \u00e9galement les petites entreprises \u00e0 rester pertinentes sur un march\u00e9 en constante \u00e9volution. Comme le comportement et les pr\u00e9f\u00e9rences des consommateurs changent, les petites entreprises doivent adapter leurs strat\u00e9gies de marketing pour rester comp\u00e9titives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En analysant les tendances du march\u00e9 et en se tenant au courant des \u00e9volutions du secteur, les petites entreprises peuvent cr\u00e9er des campagnes de marketing qui s'adressent directement \u00e0 leur public cible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/03\/Marketing-trends_Easy-Affiliate-1024x576.png\" alt=\"graphique des tendances du marketing \" class=\"wp-image-10450\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/03\/Marketing-trends_Easy-Affiliate-1024x576.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/03\/Marketing-trends_Easy-Affiliate-300x169.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/03\/Marketing-trends_Easy-Affiliate-768x432.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/03\/Marketing-trends_Easy-Affiliate-18x10.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/03\/Marketing-trends_Easy-Affiliate-252x142.png 252w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/03\/Marketing-trends_Easy-Affiliate-480x270.png 480w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/03\/Marketing-trends_Easy-Affiliate-156x88.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/03\/Marketing-trends_Easy-Affiliate.png 1216w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreux aspects de votre petite entreprise que vous pouvez am\u00e9liorer gr\u00e2ce \u00e0 des strat\u00e9gies de marketing appropri\u00e9es. Vous pouvez \u00e9tendre votre port\u00e9e et augmenter vos taux de conversion gr\u00e2ce \u00e0 des efforts promotionnels sp\u00e9cifiques. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, tous les propri\u00e9taires de petites entreprises ne sont pas des experts en marketing. Le nombre de casquettes que vous pouvez porter est limit\u00e9 et vous avez parfois besoin d'aide. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, en mati\u00e8re de recrutement, il ne faut pas l\u00e9siner sur les moyens dans le domaine du marketing. Disposer des bons collaborateurs au sein de votre \u00e9quipe vous permettra de mettre en \u0153uvre une strat\u00e9gie qui contribuera \u00e0 l'\u00e9panouissement de votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_the_Best_Marketer_for_Your_Business_Employees_vs_Independent_Contractors_vs_Affiliate_Marketers\"><\/span>Comment choisir le meilleur sp\u00e9cialiste du marketing pour votre entreprise (employ\u00e9s, entrepreneurs ind\u00e9pendants ou sp\u00e9cialistes du marketing d'affiliation) ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous savez pourquoi le marketing est essentiel \u00e0 votre r\u00e9ussite, comparons les diff\u00e9rents profils professionnels que vous pouvez recruter. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Employees\"><\/span>1. Employ\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On entend par \u00ab salari\u00e9 \u00bb toute personne qui travaille en \u00e9change d'un salaire. Cette personne est embauch\u00e9e par un employeur pour exercer une fonction sp\u00e9cifique et b\u00e9n\u00e9ficie le plus souvent d'avantages suppl\u00e9mentaires dont ne disposent pas les travailleurs contractuels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, ils ont probablement droit au paiement des heures suppl\u00e9mentaires et aux cong\u00e9s pay\u00e9s. Ils peuvent aussi parfois b\u00e9n\u00e9ficier d'avantages suppl\u00e9mentaires tels que des soins de sant\u00e9 et des formations de d\u00e9veloppement professionnel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, \u00e0 la diff\u00e9rence d'un travailleur ind\u00e9pendant, un salari\u00e9 doit g\u00e9n\u00e9ralement travailler dans un d\u00e9lai d\u00e9termin\u00e9 et effectuer des t\u00e2ches sp\u00e9cifiques d\u00e9l\u00e9gu\u00e9es par son employeur. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avantages de l'embauche de salari\u00e9s<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous pouvez compter sur leur engagement \u00e0 long terme envers votre entreprise.<\/li>\n\n\n\n<li>Vous pouvez leur fixer des objectifs plus ambitieux et leur demander de s'adapter \u00e0 diverses responsabilit\u00e9s.<\/li>\n\n\n\n<li>Vous ne perdrez pas de temps \u00e0 expliquer votre activit\u00e9 et votre mission (une fois la formation termin\u00e9e). <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inconv\u00e9nients de l'embauche de salari\u00e9s<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous risquez de d\u00e9penser davantage si vous prenez en charge leurs prestations.<\/li>\n\n\n\n<li>Il peut \u00eatre plus difficile d'y mettre fin. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, <a href=\"https:\/\/memberpress.com\/blog\/employees-that-are-vital-to-your-membership-business\/\" target=\"_blank\" rel=\"noopener\">un employ\u00e9<\/a> (comme un responsable marketing) peut \u00eatre un excellent partenaire \u00e0 long terme pour votre petite entreprise. M\u00eame si leurs services peuvent co\u00fbter plus cher, ils s'investiront davantage dans votre mission. De plus, s'ils se sentent bien chez vous, ils resteront probablement fid\u00e8les \u00e0 votre entreprise sur le long terme. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates \u00e0 la recherche d'employ\u00e9s pour votre entreprise en ligne, vous pouvez consulter des sites d'offres d'emploi en ligne tels que <a href=\"https:\/\/indeed.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">En effet<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"440\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/indeed.png\" alt=\"La page d&#039;accueil d&#039;Indeed. \" class=\"wp-image-10046\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/indeed.png 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/indeed-300x165.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/indeed-768x422.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/indeed-258x142.png 258w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/indeed-491x270.png 491w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/indeed-156x86.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Les sites d'emploi de ce type vous permettent \u00e0 la fois d'ajouter votre offre pour recevoir des candidatures et de rechercher des candidats qui correspondent au profil recherch\u00e9.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Independent_Contractors\"><\/span>2. Entrepreneurs ind\u00e9pendants<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entrepreneurs ind\u00e9pendants, ou <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-tasks-for-freelancers\/\" target=\"_blank\" rel=\"noopener\">freelances<\/a>, sont des travailleurs ind\u00e9pendants qui ne sont li\u00e9s \u00e0 aucune entreprise en particulier. Ils peuvent effectuer des missions ponctuelles ou travailler pour une entreprise \u00e0 titre temporaire (pendant plusieurs mois, voire plusieurs ann\u00e9es). De plus, ils ont g\u00e9n\u00e9ralement la libert\u00e9 de d\u00e9cider quand et comment ils travaillent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme ils ne d\u00e9pendent pas d'un seul employeur, ils peuvent \u00e9galement accepter plusieurs projets \u00e0 la fois. Les travailleurs ind\u00e9pendants sont g\u00e9n\u00e9ralement hautement sp\u00e9cialis\u00e9s dans un domaine particulier.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avantages de l'embauche d'entrepreneurs ind\u00e9pendants<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce sont des experts dans leur domaine.<\/li>\n\n\n\n<li>Il est plus facile de r\u00e9silier un contrat si vous n'\u00eates pas satisfait du travail fourni.<\/li>\n\n\n\n<li>Les contractants peuvent \u00eatre moins chers en termes de co\u00fbts suppl\u00e9mentaires, tels que les soins de sant\u00e9 et les cong\u00e9s pay\u00e9s.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Inconv\u00e9nients de l'embauche de travailleurs ind\u00e9pendants<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Il se peut qu'ils ne soient pas aussi attach\u00e9s \u00e0 la mission de l'entreprise. <\/li>\n\n\n\n<li>Vous n'avez pas autant de contr\u00f4le sur le travail en cours de r\u00e9alisation. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dans l'ensemble, il est bon d'engager des free-lances pour des projets ponctuels. Bien qu'ils r\u00e9alisent un travail exceptionnel, ils ne sont peut-\u00eatre pas les meilleurs sp\u00e9cialistes du marketing pour votre petite entreprise en raison de la courte dur\u00e9e de leur contrat. Toutefois, certains d'entre eux peuvent \u00e9voluer vers des contrats \u00e0 plus long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez besoin d'un freelance pour une <a href=\"https:\/\/thirstyaffiliates.com\/blog\/better-affiliate-campaigns\" target=\"_blank\" rel=\"noopener\">prochaine campagne de marketing<\/a>Vous pouvez rechercher des march\u00e9s en ligne tels que <a href=\"https:\/\/memberpress.com\/go\/fiverr\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Fiverr<\/a>:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/fiverr.png\" alt=\"La page d&#039;accueil de Fiverr. \" class=\"wp-image-10048\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/fiverr.png 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/fiverr-300x156.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/fiverr-768x400.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/fiverr-272x142.png 272w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/fiverr-518x270.png 518w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/fiverr-156x81.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous trouverez sur ce site une grande vari\u00e9t\u00e9 de professionnels, notamment des experts en marketing num\u00e9rique qui pourront vous aider \u00e0 mener \u00e0 bien votre prochain lancement de produit ou projet publicitaire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Affiliate_Marketers\"><\/span>3. Les sp\u00e9cialistes du marketing d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un sp\u00e9cialiste du marketing d'affiliation est une personne qui fait la promotion d'un produit ou d'un service qui n'est pas le sien en \u00e9change d'une commission. Il le fait par l'interm\u00e9diaire de son site web personnel. <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/ways-your-affiliate-program-can-use-social-media-to-attract-new-recruits\/\" target=\"_blank\" rel=\"noopener\">profils de m\u00e9dias sociaux<\/a>, des blogs, des podcasts et d'autres canaux en ligne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l'essentiel, un affili\u00e9 est un partenaire commercial. Vous ne devez le r\u00e9mun\u00e9rer que lorsqu'il vous aide \u00e0 r\u00e9aliser une vente. N\u00e9anmoins, ils peuvent constituer l'un de vos plus grands atouts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Avantages de l'embauche de sp\u00e9cialistes du marketing d'affiliation<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faibles co\u00fbts de d\u00e9marrage (vous n'avez pas besoin d'investir dans la publicit\u00e9).<\/li>\n\n\n\n<li>Plus souple que l'embauche d'un salari\u00e9 ou d'un entrepreneur ind\u00e9pendant.<\/li>\n\n\n\n<li>Aide \u00e0 promouvoir votre produit ou service aupr\u00e8s de votre public cible. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les inconv\u00e9nients de l'embauche de sp\u00e9cialistes du marketing d'affiliation<\/strong>: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Possibilit\u00e9 plus \u00e9lev\u00e9e qu'ils <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/manage-underperforming-affiliates\/\" target=\"_blank\" rel=\"noopener\">sous-performance<\/a>.<\/li>\n\n\n\n<li>Les affili\u00e9s ne sont pas aussi bien form\u00e9s que les salari\u00e9s ou les prestataires.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dans l'ensemble, un affili\u00e9 peut \u00eatre une excellente recrue. Bien qu'ils ne soient pas toujours \u00e0 la hauteur de vos exigences ou aussi qualifi\u00e9s qu'un employ\u00e9, ils sont des d\u00e9fenseurs peu co\u00fbteux et peu risqu\u00e9s de votre entreprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses tactiques diff\u00e9rentes que vous pouvez utiliser <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\" rel=\"noopener\">pour trouver des affili\u00e9s<\/a> pour votre petite entreprise. L'une des solutions consiste \u00e0 prendre contact avec des blogueurs sp\u00e9cialis\u00e9s dans votre secteur d'activit\u00e9. Par exemple, si vous vendez des produits de boulangerie biologiques, un blogueur sp\u00e9cialis\u00e9 dans l'alimentation sera votre partenaire id\u00e9al :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/love-and-lemons.png\" alt=\"Le blog alimentaire Love and Lemons. \" class=\"wp-image-10072\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/love-and-lemons.png 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/love-and-lemons-300x191.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/love-and-lemons-768x488.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/love-and-lemons-224x142.png 224w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/love-and-lemons-425x270.png 425w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/love-and-lemons-156x99.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement vous adresser aux personnes influentes dans les m\u00e9dias sociaux et aux <a href=\"https:\/\/easyaffiliate.com\/fr\/?p=8977\" target=\"_blank\" rel=\"noopener\">les groupes sur LinkedIn<\/a>. En outre, vous pouvez maximiser vos efforts en mati\u00e8re de marketing d'affiliation en utilisant <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Affiliation facile<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"347\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/easyaffiliate-1.png\" alt=\"La page d&#039;accueil de Easy Affiliate. \" class=\"wp-image-10057\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/easyaffiliate-1.png 800w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/easyaffiliate-1-300x130.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/easyaffiliate-1-768x333.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/easyaffiliate-1-327x142.png 327w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/easyaffiliate-1-622x270.png 622w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/easyaffiliate-1-156x68.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Notre plugin vous permet de cr\u00e9er un programme d'affiliation auto-h\u00e9berg\u00e9 avec des rapports en temps r\u00e9el, des campagnes d'e-mailing et des int\u00e9grations e-commerce. Vous pourrez \u00e9galement r\u00e9mun\u00e9rer vos affili\u00e9s en un seul clic. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La commercialisation d'une petite entreprise comporte son lot d'obstacles. Constituer une \u00e9quipe solide de personnes qui soutiennent vos id\u00e9es <a href=\"https:\/\/easyaffiliate.com\/fr\/blog\/affiliate-marketing-small-business\/\" target=\"_blank\" rel=\"noopener\">peut l'aider \u00e0 se d\u00e9velopper<\/a>. En fin de compte, le choix entre les diff\u00e9rents types d'embauche d\u00e9pendra des valeurs et des objectifs de votre entreprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, voici trois types de sp\u00e9cialistes du marketing \u00e0 prendre en consid\u00e9ration :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Salari\u00e9s<\/strong>. Une bonne solution pour les projets en profondeur et \u00e0 long terme, mais qui peut s'av\u00e9rer plus co\u00fbteuse. <a href=\"https:\/\/www.indeed.com\/\" target=\"_blank\" rel=\"noopener\">En effet<\/a> est un excellent endroit pour les trouver.  <\/li>\n\n\n\n<li><strong>Entrepreneurs ind\u00e9pendants<\/strong>. Tr\u00e8s sp\u00e9cialis\u00e9s et adapt\u00e9s aux projets ponctuels, mais ils ne s'investiront pas autant dans votre entreprise sur le long terme. Vous pouvez rechercher votre prochain freelance sur <a href=\"https:\/\/www.fiverr.com\/\" target=\"_blank\" rel=\"noopener\">Fiverr<\/a>. <\/li>\n\n\n\n<li><strong>Affili\u00e9s<\/strong> <strong>Les sp\u00e9cialistes du marketing<\/strong>. Des partenaires \u00e0 faible co\u00fbt et \u00e0 faible risque qui peuvent vous aider \u00e0 d\u00e9velopper votre activit\u00e9 en promouvant vos produits ou services. Vous pouvez utiliser <a href=\"https:\/\/easyaffiliate.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Affiliation facile<\/a> de g\u00e9rer plus facilement leurs progr\u00e8s, leurs paiements, etc.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Vous avez des questions sur la mani\u00e8re de choisir le meilleur sp\u00e9cialiste du marketing pour votre entreprise ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur <a href=\"https:\/\/twitter.com\/easyaffapp\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>. Et n'oubliez pas de vous abonner dans la case ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>If you run a small business, you probably want to build a strong marketing strategy to help promote and grow your company. However, if you need extra people or expertise, deciding who to hire and how can be a challenge. There are plenty of different digital marketers in the job pool that can help you [&hellip;]<\/p>\n","protected":false},"author":4832,"featured_media":10447,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,416,436,417],"tags":[64,440,71,56,439],"class_list":["post-9502","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-affiliate-marketing","category-affiliate-program","category-how-to","tag-affiliate-business","tag-affiliate-marketers","tag-affiliate-program","tag-affiliates","tag-marketers","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wondering who to hire to promote your online business? 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