{"id":10668,"date":"2023-07-20T05:00:00","date_gmt":"2023-07-20T05:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=10668"},"modified":"2026-02-12T12:30:57","modified_gmt":"2026-02-12T17:30:57","slug":"affiliate-fraud-detection","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/","title":{"rendered":"Como expor a fraude de PPC em seu programa de afiliados usando o GA4"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5a0661a2f5b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5a0661a2f5b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#The_Challenges_of_PPC_Advertising_in_Affiliate_Marketing\" >Os desafios da publicidade PPC no marketing de afiliados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#The_Bid_Cost_Dilemma\" >O dilema do custo da oferta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#Branded_Keywords_Restrictions\" >Restri\u00e7\u00f5es de Branded Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#Landing_Page_Arbitrage\" >Arbitragem de p\u00e1gina de destino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#Stop_Paying_Unearned_Commissions\" >Pare de pagar comiss\u00f5es n\u00e3o ganhas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#Easy_Affiliate_Elevating_Your_Affiliate_Management\" >Easy Affiliate: Elevando seu gerenciamento de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#Unleashing_the_Power_of_UTM_Parameters\" >Liberando o poder dos par\u00e2metros de UTM<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#Setting_up_UTM_Tracking_in_Easy_Affiliate\" >Configura\u00e7\u00e3o do rastreamento UTM no Easy Affiliate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#Affiliate_Fraud_Detection_and_Compliance\" >Detec\u00e7\u00e3o e conformidade de fraudes de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#Future-Proofing_Your_Affiliate_Program\" >Preparando seu programa de afiliados para o futuro<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#Finding_Easy_Affiliate_UTM_Data_in_GA4\" >Como encontrar facilmente dados UTM de afiliados no GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/#Embracing_Easy_Affiliates_UTM_Tracking\" >Ado\u00e7\u00e3o do rastreamento UTM da Easy Affiliate<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><strong><em>Acabe com as fraudes de afiliados em seu caminho! Descubra o exclusivo recurso Easy Affiliate que permite identificar e eliminar os fraudadores de cliques PPC antes de pagar um centavo a eles.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um programa de afiliados, quando bem feito, pode ser uma mina de ouro para as empresas. No entanto, para os gerentes de afiliados, h\u00e1 um desafio que sempre aparece: <strong>Reduzir o risco de fraude de cliques em PPC<\/strong> e monitorar efetivamente as atividades dos afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoje, quero compartilhar <strong>uma maneira muito poderosa de expor os afiliados<\/strong> que podem estar explorando seu programa e desviando suas vendas potenciais para ganhar uma comiss\u00e3o f\u00e1cil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seguir esse processo pode ter um <strong>impacto profundo<\/strong> nos custos de seu programa de afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea vai <strong>reduzir seus custos de comiss\u00e3o<\/strong>. E sua equipe de marketing pode at\u00e9 ver um <strong>queda em seus custos m\u00e9dios por clique<\/strong>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, vamos pegar esses fraudadores de afiliados em flagrante!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"400\" height=\"337\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective.webp\" alt=\"Ace Ventura Pet Detective\" class=\"wp-image-10741\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective.webp 400w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective-300x253.webp 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective-169x142.webp 169w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective-320x270.webp 320w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Ace-Ventura-Pet-Detective-156x131.webp 156w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Challenges_of_PPC_Advertising_in_Affiliate_Marketing\"><\/span>Os desafios da publicidade PPC no marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A publicidade paga por clique (PPC) pode ser uma faca de dois gumes. Por um lado, \u00e9 uma <strong><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noopener\" title=\"Como aumentar seu tr\u00e1fego de refer\u00eancia (lista de 8 pontos)\">estrat\u00e9gia eficaz para gerar tr\u00e1fego direcionado<\/a><\/strong>Mas, por outro lado, apresenta desafios significativos, principalmente no \u00e2mbito do marketing de afiliados. Aqui est\u00e3o alguns dos problemas comuns enfrentados:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Bid_Cost_Dilemma\"><\/span>O dilema do custo da oferta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos gerentes de afiliados <strong>impor limita\u00e7\u00f5es rigorosas \u00e0 publicidade PPC<\/strong> com links de afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos principais motivos para isso \u00e9 evitar o aumento inadvertido de seus pr\u00f3prios custos de lances de PPC. Isso pode acontecer se v\u00e1rios afiliados estiverem dando lances para palavras-chave id\u00eanticas e relevantes, o que <strong>cria\u00e7\u00e3o de concorr\u00eancia em licita\u00e7\u00f5es<\/strong> e aumentando os custos. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding.jpg\" alt=\"Licita\u00e7\u00e3o PPC\" class=\"wp-image-10742\" width=\"409\" height=\"409\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-300x300.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-150x150.jpg 150w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-768x768.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-12x12.jpg 12w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-142x142.jpg 142w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-270x270.jpg 270w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-684x684.jpg 684w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/PPC-bidding-156x156.jpg 156w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><figcaption class=\"wp-element-caption\">Os lances de PPC aumentam o custo de suas palavras-chave<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Como resultado, muitas empresas pro\u00edbem totalmente a publicidade PPC em seus programas de afiliados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Branded_Keywords_Restrictions\"><\/span>Restri\u00e7\u00f5es de Branded Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo as empresas que permitem a publicidade PPC geralmente <strong>proibir que os afiliados fa\u00e7am lances em palavras-chave relacionadas \u00e0 marca do comerciante<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, os provedores de servi\u00e7os de TV via sat\u00e9lite, como a DISH Network ou a DirecTV, normalmente restringem o uso de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/branded-keywords-ppc\/\" target=\"_blank\" rel=\"noopener\" title=\"Por que voc\u00ea deve fazer lances para palavras-chave de marca em sua pr\u00f3xima campanha de PPC (5 motivos)\">seus termos de marca em campanhas de PPC<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"740\" height=\"494\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords.png\" alt=\"palavras-chave da marca\" class=\"wp-image-4151\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords.png 740w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords-300x200.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords-213x142.png 213w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords-404x270.png 404w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/09\/Branded-keywords-156x104.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Essa pol\u00edtica impede que os afiliados essencialmente <strong>\"roubar\" tr\u00e1fego org\u00e2nico<\/strong> que, de outra forma, essas marcas receberiam diretamente. E isso elimina a concorr\u00eancia por palavras-chave de marca. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Landing_Page_Arbitrage\"><\/span>Arbitragem de p\u00e1gina de destino<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Poucos ou nenhum programa de afiliados inteligente permite que os afiliados usem seu link de afiliado como \"URL final\" ou p\u00e1gina de destino em seus an\u00fancios PPC. Essa pr\u00e1tica \u00e9 essencialmente uma forma de arbitragem, redirecionando as poss\u00edveis vendas diretas para o canal de refer\u00eancia do afiliado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Links diretos de afiliados no PPC <strong>obriga o comerciante a pagar comiss\u00f5es que, de outra forma, n\u00e3o teria que pagar<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-1024x683.jpg\" alt=\"Fraude de cliques\" class=\"wp-image-10743\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-1024x683.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-300x200.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-768x512.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-213x142.jpg 213w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-405x270.jpg 405w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-1026x684.jpg 1026w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud-156x104.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Click-fraud.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">N\u00e3o deixe que os fraudadores de cliques recebam comiss\u00f5es indevidas<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Diante desses desafios, os gerentes de afiliados precisam de um sistema robusto que ofere\u00e7a uma supervis\u00e3o detalhada de suas atividades de afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 aqui que o Easy Affiliate\u2019s <strong>Recurso exclusivo de rastreamento UTM<\/strong> A empresa vem para solucionar esses problemas e oferecer uma maneira inovadora de gerenciar campanhas de marketing de afiliados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stop_Paying_Unearned_Commissions\"><\/span>Pare de pagar comiss\u00f5es n\u00e3o ganhas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, expor e acabar com esses tipos de pr\u00e1ticas em seu programa de afiliados pode levar a um <strong>aumento imediato nos lucros!<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas como saber se seus afiliados e parceiros de indica\u00e7\u00e3o est\u00e3o realizando atividades de links diretos? Como saber em quais sites eles est\u00e3o publicando seus links de afiliado? <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"737\" height=\"474\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection.jpg\" alt=\"Detec\u00e7\u00e3o de fraudes de afiliados\" class=\"wp-image-10744\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection.jpg 737w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection-300x193.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection-221x142.jpg 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection-420x270.jpg 420w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/Fraud-detection-156x100.jpg 156w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Continue lendo e vou mostrar como voc\u00ea pode impedir que os afiliados explorem seu programa com suas <strong>Truques sorrateiros de PPC<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Easy_Affiliate_Elevating_Your_Affiliate_Management\"><\/span>Easy Affiliate: Elevando seu gerenciamento de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A beleza de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/b2b-affiliate-marketing-program\/\" title=\"Por que (e como) iniciar um programa de marketing de afiliados B2B\">marketing de afiliados<\/a> A simplicidade do sistema reside no fato de que voc\u00ea fornece aos afiliados links de refer\u00eancia, eles divulgam seus produtos ou servi\u00e7os e, para cada convers\u00e3o gerada, s\u00e3o recompensados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliado f\u00e1cil<\/a>o principal plug-in do WordPress para gerenciar programas de afiliados, simplificou ainda mais esse processo, oferecendo um recurso exclusivo de rastreamento UTM que acrescenta uma nova dimens\u00e3o de visibilidade e controle sobre seus links de afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unleashing_the_Power_of_UTM_Parameters\"><\/span>Liberando o poder dos par\u00e2metros de UTM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os par\u00e2metros UTM (Urchin Tracking Module) j\u00e1 existem h\u00e1 algum tempo. Eles geralmente s\u00e3o adicionados ao final de uma URL para acompanhar o desempenho de campanhas e conte\u00fados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que h\u00e1 de revolucion\u00e1rio no recurso do Easy Affiliate \u00e9 a forma como ele <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/how-to-use-google-analytics-with-easy-affiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"Como usar o Google Analytics com o Easy Affiliate\">adiciona automaticamente par\u00e2metros UTM<\/a> aos links de indica\u00e7\u00e3o de cada afiliado. Mas o que \u00e9 ainda melhor \u00e9 a forma como esses par\u00e2metros s\u00e3o utilizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O plug-in redireciona o link de afiliado e adiciona os par\u00e2metros UTM_Source, UTM_Medium e UTM_Content. No campo source, capturamos o nome do host do dom\u00ednio de refer\u00eancia. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"171\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-1024x171.jpg\" alt=\"Exemplo de par\u00e2metros UTM\" class=\"wp-image-10710\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-1024x171.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-300x50.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-768x128.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-18x3.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-524x87.jpg 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example-156x26.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/UTM-parameters-example.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_up_UTM_Tracking_in_Easy_Affiliate\"><\/span>Configura\u00e7\u00e3o do rastreamento UTM no Easy Affiliate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A configura\u00e7\u00e3o desse recurso \u00e9 literalmente t\u00e3o f\u00e1cil quanto clicar em um bot\u00e3o! No menu de configura\u00e7\u00f5es do Easy Affiliate, role at\u00e9 a parte inferior e veja a se\u00e7\u00e3o intitulada <strong>Links<\/strong>. Em seguida, clique no controle deslizante ao lado de <strong>Rastreamento de links de afiliados UTM<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ei, n\u00f3s o chamamos de <em>F\u00e1cil<\/em> Afiliado por um motivo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"792\" height=\"512\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings.png\" alt=\"\" class=\"wp-image-10733\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings.png 792w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-300x194.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-768x496.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-18x12.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-220x142.png 220w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-418x270.png 418w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/easyaffiliate-utm-tracking-settings-156x101.png 156w\" sizes=\"(max-width: 792px) 100vw, 792px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que o gerente de afiliados agora pode rastrear exatamente em quais dom\u00ednios seus afiliados est\u00e3o publicando links. Por exemplo, se um afiliado compartilhar seu link em um grupo do Facebook, o Easy Affiliate adicionar\u00e1 \"facebook.com\" como utm_source.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o Easy Affiliate adicionar\u00e1 o ID do afiliado ou seu identificador personalizado como o par\u00e2metro utm_medium. <strong>Esse n\u00edvel de percep\u00e7\u00e3o era antes inating\u00edvel, mas, com o Easy Affiliate, agora est\u00e1 ao seu alcance<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A esta altura, voc\u00ea j\u00e1 deve estar percebendo como esse recurso permitiria segmentar seus relat\u00f3rios do Google Analytics para identificar seus parceiros de afiliados com maior taxa de convers\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Embora a maioria das plataformas de programas de afiliados tenha algum tipo de relat\u00f3rio de desempenho incorporado, o Easy Affiliate coloca os dados diretamente no Google Analytics. Assim, os dados de seu programa de afiliados ficam facilmente acess\u00edveis no mesmo local que os dados de desempenho de seu site. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Fraud_Detection_and_Compliance\"><\/span>Detec\u00e7\u00e3o e conformidade de fraudes de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-1024x659.jpg\" alt=\"alerta de fraude\" class=\"wp-image-4848\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-1024x659.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-300x193.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-768x494.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-221x142.jpg 221w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-419x270.jpg 419w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-1063x684.jpg 1063w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822-156x100.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/10\/iStock-1156989822.jpg 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Easy Affiliate\u2019s <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/\" target=\"_blank\" rel=\"noopener\" title=\"5 KPIs de marketing de afiliados que voc\u00ea PRECISA conhecer\">O recurso de rastreamento UTM n\u00e3o se resume apenas \u00e0 an\u00e1lise de desempenho<\/a>-Ele tamb\u00e9m oferece um meio eficiente de detectar <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/prevent-affiliate-fraud\/\" target=\"_blank\" rel=\"noopener\" title=\"Fraude de afiliados: 4 maneiras de evit\u00e1-la\">fraude de afiliados<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para os gerentes de afiliados que pro\u00edbem o uso de links diretos em an\u00fancios PPC ou que pro\u00edbem totalmente a publicidade PPC, \u00e9 fundamental rastrear a origem do tr\u00e1fego de afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com nosso rastreamento de UTM, voc\u00ea pode identificar uma viola\u00e7\u00e3o de sua pol\u00edtica sempre que for detectado tr\u00e1fego de um <strong>fonte como \"google.com\"<\/strong> e o <strong>medium \u00e9 uma ID de afiliado<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, seus relat\u00f3rios do Google Analytics podem mostrar o tr\u00e1fego e as vendas atribu\u00eddas \u00e0 Origem\/M\u00eddia de google.com\/aff-shadyppcdude. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso mostraria que seu afiliado, ShadyPPCDude, adicionou o link de afiliado dele a uma campanha do Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse n\u00edvel de controle e visibilidade torna <strong>O rastreamento UTM da Easy Affiliate \u00e9 uma ferramenta essencial para garantir a conformidade dos afiliados<\/strong>e e preservar a integridade de seus programas de afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Future-Proofing_Your_Affiliate_Program\"><\/span>Preparando seu programa de afiliados para o futuro<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No cen\u00e1rio de marketing digital em constante evolu\u00e7\u00e3o, voc\u00ea deve <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/industry-knowledge-affiliate-programs\/\" target=\"_blank\" rel=\"noopener\" title=\"Por que o conhecimento do setor \u00e9 vital para os programas de afiliados\">Fique \u00e0 frente da curva<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao fornecer mais dados sobre seus links de afiliado e os dom\u00ednios em que est\u00e3o publicados, o rastreamento UTM do Easy Affiliate oferece as ferramentas necess\u00e1rias para identificar tend\u00eancias, oportunidades e poss\u00edveis problemas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode usar esses dados para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oriente sua estrat\u00e9gia, <\/li>\n\n\n\n<li>Informar decis\u00f5es sobre quais parcerias de afiliados s\u00e3o mais lucrativas,<\/li>\n\n\n\n<li>Onde concentrar seus recursos, <\/li>\n\n\n\n<li>E como apoiar melhor seus afiliados.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_Easy_Affiliate_UTM_Data_in_GA4\"><\/span>Como encontrar facilmente dados UTM de afiliados no GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a configura\u00e7\u00e3o desse recurso seja simples e direta, voc\u00ea deve estar se perguntando agora como encontr\u00e1-lo em <a href=\"http:\/\/analytics.google.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Google Analytics 4 (GA4)<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bem, voc\u00ea n\u00e3o est\u00e1 sozinho!<\/strong> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nossas equipes passaram um bom tempo aprendendo e se preparando para a migra\u00e7\u00e3o para o GA4. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos admitir. \u00c9 mais dif\u00edcil encontrar as coisas no GA4 do que era antes. E muitas <a href=\"https:\/\/searchengineland.com\/google-analytics-4-we-hate-428942\" target=\"_blank\" rel=\"noopener\" title=\"Os profissionais de marketing est\u00e3o chateados. \">os profissionais de marketing est\u00e3o chateados<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, voc\u00ea n\u00e3o precisa fazer nenhuma personaliza\u00e7\u00e3o complexa nem configura\u00e7\u00f5es especiais no GA4 para encontrar rapidamente esses dados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea s\u00f3 precisa localizar seu <strong>Aquisi\u00e7\u00e3o de tr\u00e1fego <\/strong>relat\u00f3rios. Ent\u00e3o voc\u00ea <strong>visualizar o relat\u00f3rio por valores de Fonte\/M\u00eddia<\/strong>. Veja como fica na conta de demonstra\u00e7\u00e3o do GA4:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"761\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-1024x761.jpeg\" alt=\"\" class=\"wp-image-10735\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-1024x761.jpeg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-300x223.jpeg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-768x571.jpeg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-16x12.jpeg 16w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-191x142.jpeg 191w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-363x270.jpeg 363w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-920x684.jpeg 920w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot-156x116.jpeg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/07\/ga4-source-medium-screenshot.jpeg 1121w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de localizar o <strong>Fonte\/m\u00eddia da sess\u00e3o <\/strong>Nesse sentido, voc\u00ea dever\u00e1 procurar casos em que o meio <strong>come\u00e7a com \"aff-\"<\/strong> para identificar o tr\u00e1fego de seu link do Easy Affiliate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, voc\u00ea s\u00f3 precisa analisar o tr\u00e1fego de afiliados para os IDs de afiliados que t\u00eam um <strong>google.com<\/strong> ou <strong>bing.com<\/strong> fonte. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, caber\u00e1 a voc\u00ea, como gerente do programa de afiliados, determinar como resolver o problema. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Embracing_Easy_Affiliates_UTM_Tracking\"><\/span>Ado\u00e7\u00e3o do rastreamento UTM da Easy Affiliate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adotar o rastreamento UTM da Easy Affiliate \u00e9 mais do que apenas uma jogada estrat\u00e9gica \u2014 \u00e9 uma forma de <strong>revolucione seu programa de afiliados<\/strong>. Ao oferecer a voc\u00ea maior visibilidade sobre as atividades dos seus afiliados, esse recurso exclusivo ajuda voc\u00ea a <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-kpis\/\" target=\"_blank\" rel=\"noopener\" title=\"5 KPIs de marketing de afiliados que voc\u00ea PRECISA conhecer\">otimize seu programa para o sucesso<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente de voc\u00ea estar apenas come\u00e7ando no marketing de afiliados ou de j\u00e1 ser um profissional experiente, <strong>O rastreamento UTM do Easy Affiliate \u00e9 uma ferramenta essencial<\/strong> para ter em seu arsenal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em conclus\u00e3o, <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliado f\u00e1cil<\/a> n\u00e3o \u00e9 apenas mais um plugin do WordPress para gerenciar programas de afiliados. \u00c9 um <strong>uma plataforma poderosa que pode lhe fornecer insights sem precedentes sobre seus esfor\u00e7os de marketing de afiliados<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E com o acr\u00e9scimo do recurso de rastreamento UTM, agora voc\u00ea pode gerenciar seu programa com ainda mais precis\u00e3o e efic\u00e1cia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que o caminho para o sucesso no marketing de afiliados nem sempre \u00e9 f\u00e1cil, mas, com as ferramentas e os insights certos, voc\u00ea pode trilh\u00e1-lo com confian\u00e7a. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Easy Affiliate est\u00e1 aqui para ajud\u00e1-lo a tirar o m\u00e1ximo proveito de seu programa de afiliados. <a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" title=\"\">Experimente nosso exclusivo recurso de rastreamento UTM hoje mesmo<\/a> e experimente a diferen\u00e7a que isso faz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre rastreamento UTM ou detec\u00e7\u00e3o de fraude de afiliados? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste post, n\u00e3o deixe de nos seguir em&nbsp;<a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>e&nbsp;<a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Stop affiliate fraud in its tracks! Discover the unique Easy Affiliate feature that lets you identify and weed out PPC click fraudsters before you pay them a dime. An affiliate program, when done right, can be a goldmine for businesses. However, for affiliate managers, one challenge always looms large: mitigating the risk of PPC click [&hellip;]<\/p>\n","protected":false},"author":3114,"featured_media":10754,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"t96dhqcobow0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"68t63oqaxf40\",\"j8ttqaki8yg0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"scb5a77eyuo0\",\"q2ibdmuujn40\",\"5d7a2mbevas0\",\"scvgepwerhs0\",\"doerp2s98xc0\",\"onhxghsdbgg0\",\"jeyuqoj6fio0\",\"gpn58teazkg0\",\"si6h17g1yz40\",\"4ukpajzxgug0\"]","_strive_active_checklist":"","_strive_post_notes":"KW: Affiliate fraud detection\r\nFollowing on from the previous post (How to track affiliate links in Google Analytics) this is a BOFU featuring a step-by-step guide on how to detect affiliate fraud with UTCs and GA.\r\n\r\nFeel free to adjust the title as you see fit!","footnotes":""},"categories":[312,416,436,417],"tags":[268,337],"class_list":["post-10668","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-affiliate-marketing","category-affiliate-program","category-how-to","tag-affiliate-fraud","tag-ppc","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Stop affiliate fraud in its tracks! Discover the unique EasyAffiliate feature that lets you identify and weed out PPC click fraudsters before you pay a dime.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Curt Noble\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-fraud-detection\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How To Expose PPC Fraud in Your Affiliate Program Using GA4\" \/>\n\t\t<meta property=\"og:description\" content=\"Stop affiliate fraud in its tracks! 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