{"id":1976,"date":"2026-10-15T10:01:00","date_gmt":"2026-10-15T14:01:00","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=1976"},"modified":"2026-10-15T10:05:07","modified_gmt":"2026-10-15T14:05:07","slug":"self-hosting-your-affiliate-program-vs-using-an-affiliate-network","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/","title":{"rendered":"Qual \u00e9 a diferen\u00e7a entre um plugin de afiliados e uma rede de afiliados?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6adf60404182e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6adf60404182e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#What_Is_an_Affiliate_Network\" >O que \u00e9 uma rede de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#What_Is_an_Affiliate_Plugin\" >O que \u00e9 um plugin de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#The_Differences_That_Actually_Matter_for_a_Small_Business\" >As diferen\u00e7as que realmente importam para uma pequena empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#1_Cost_Structure\" >1. Estrutura de custos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#2_Control_Over_Your_Program\" >2. Controle sobre o seu programa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#3_Your_Relationship_With_Affiliates\" >3. Sua rela\u00e7\u00e3o com os afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#4_Affiliate_Discovery_vs_Affiliate_Recruitment\" >4. Identifica\u00e7\u00e3o de afiliados x Recrutamento de afiliados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Which_One_Is_Right_for_You\" >Qual \u00e9 a op\u00e7\u00e3o certa para voc\u00ea?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#How_to_Get_Started_With_an_Affiliate_Plugin\" >Como come\u00e7ar a usar um plugin de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Frequently_Asked_Questions\" >Perguntas frequentes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Can_I_use_both_an_affiliate_plugin_and_an_affiliate_network_at_the_same_time\" >Posso usar um plugin de afiliados e uma rede de afiliados ao mesmo tempo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Do_I_need_a_lot_of_technical_knowledge_to_run_an_affiliate_plugin\" >\u00c9 preciso ter muito conhecimento t\u00e9cnico para utilizar um plugin de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Whats_the_difference_between_an_affiliate_plugin_and_affiliate_tracking_software\" >Qual \u00e9 a diferen\u00e7a entre um plugin de afiliados e um software de rastreamento de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#How_do_I_find_affiliates_if_Im_not_using_a_network\" >Como fa\u00e7o para encontrar afiliados se n\u00e3o estiver usando uma rede?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Voc\u00ea decidiu iniciar um programa de afiliados. Voc\u00ea pesquisa no Google as op\u00e7\u00f5es dispon\u00edveis. Em poucos minutos, voc\u00ea j\u00e1 est\u00e1 lendo sobre redes de afiliados em uma aba e sobre plugins de afiliados em outra \u2014 e, de alguma forma, ambos parecem prometer a mesma coisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o s\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma rede de afiliados e um plugin de afiliados s\u00e3o duas abordagens fundamentalmente diferentes para administrar um programa de afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma \u00e9 uma plataforma de vendas na qual voc\u00ea se cadastra. A outra \u00e9 uma ferramenta que voc\u00ea possui e administra por conta pr\u00f3pria. Escolher a op\u00e7\u00e3o errada para o seu tipo de neg\u00f3cio, especialmente no in\u00edcio, pode custar mais do que apenas dinheiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este artigo explica detalhadamente o que cada op\u00e7\u00e3o representa, como elas diferem em aspectos que realmente importam para uma pequena empresa e qual delas faz mais sentido, dependendo da sua situa\u00e7\u00e3o atual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_an_Affiliate_Network\"><\/span><strong>O que \u00e9 uma rede de afiliados?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma rede de afiliados \u00e9 uma plataforma de terceiros que atua como intermedi\u00e1ria entre os comerciantes (empresas com produtos para vender) e os afiliados (pessoas que promovem esses produtos em troca de uma comiss\u00e3o). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os comerciantes listam seus programas, os afiliados navegam pelo site e se inscrevem naqueles que desejam promover, e a rede cuida do rastreamento e dos pagamentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/top-affiliate-networks-tips-to-inspire-your-program\/\" title=\"\">Redes de afiliados populares<\/a> entre elas est\u00e3o a ShareASale, a CJ Affiliate, a Rakuten e a Impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea se cadastra como comerciante em uma dessas plataformas, seu programa fica vis\u00edvel para o grupo de afiliados j\u00e1 cadastrados, que \u00e0s vezes chega a centenas de milhares.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja como funciona o fluxo b\u00e1sico:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Voc\u00ea passa a fazer parte da rede <\/strong>como comerciante e configure seu programa na plataforma deles.<\/li>\n\n\n\n<li><strong>Os afiliados descobrem o seu programa <\/strong>navegando pelo diret\u00f3rio da rede.<\/li>\n\n\n\n<li><strong>Eles se inscrevem para participar <\/strong>e, assim que for aprovado, voc\u00ea ter\u00e1 acesso aos seus links e materiais promocionais.<\/li>\n\n\n\n<li><strong>A rede monitora cliques e vendas <\/strong>e cuida do pagamento das comiss\u00f5es em seu nome.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem acesso a um grupo j\u00e1 formado de afiliados sem precisar procur\u00e1-los por conta pr\u00f3pria. Mas essa conveni\u00eancia tem suas desvantagens, e, para pequenas empresas, essas desvantagens s\u00e3o significativas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>As redes de afiliados cobram taxas de instala\u00e7\u00e3o, mensalidades e uma porcentagem de cada comiss\u00e3o paga \u2014 \u00e0s vezes, de 20 a 30% al\u00e9m do que voc\u00ea j\u00e1 paga aos seus afiliados.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_an_Affiliate_Plugin\"><\/span>O que \u00e9 um plugin de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/\" title=\"\">Um plugin de afiliados<\/a> \u00e9 um software que voc\u00ea instala diretamente no seu site do WordPress para administrar seu pr\u00f3prio <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/run-affiliate-program-with-confidence\/\" title=\"\">programa de afiliados<\/a> internamente, sem intermedi\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea controla tudo: quem participa, quais comiss\u00f5es recebem, quais materiais promocionais recebem e quando s\u00e3o pagos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez de anunciar seu programa em uma plataforma de afiliados, voc\u00ea recruta afiliados diretamente por meio do seu p\u00fablico existente, da sua lista de e-mails, da sua comunidade ou entrando em contato com pessoas espec\u00edficas que voc\u00ea deseja que promovam seu produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O fluxo b\u00e1sico \u00e9 o seguinte:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Voc\u00ea <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/installing-easy-affiliate\/\" title=\"\">instalar o plug-in<\/a> <\/strong>no seu site do WordPress.<\/li>\n\n\n\n<li><strong>Voc\u00ea <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-set-product-specific-affiliate-commissions\/\" title=\"\">defina sua estrutura de comiss\u00f5es<\/a> <\/strong>e criar uma p\u00e1gina de cadastro de afiliados.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-find-your-first-10-affiliates\/\" title=\"\">Os afiliados se inscrevem e se cadastram<\/a> <\/strong>diretamente pelo seu site.<\/li>\n\n\n\n<li><strong>O plug-in <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/clicks-reporting\/\" title=\"\">monitora os cliques e as vendas<\/a> <\/strong>e gerencia o painel de controle e os pagamentos deles \u2013 tudo dentro do seu site.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O programa \u00e9 seu. As parcerias de afiliados s\u00e3o suas. Os dados s\u00e3o seus. Nenhuma porcentagem das comiss\u00f5es vai para terceiros, e n\u00e3o h\u00e1 depend\u00eancia das regras de outra plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" title=\"\">O Easy Affiliate \u00e9 um plugin do WordPress<\/a> que permite que voc\u00ea crie e gerencie um programa de afiliados totalmente hospedado por conta pr\u00f3pria a partir do seu pr\u00f3prio site, sem taxas de transa\u00e7\u00e3o e sem o envolvimento de terceiros em suas rela\u00e7\u00f5es com afiliados.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Differences_That_Actually_Matter_for_a_Small_Business\"><\/span>As diferen\u00e7as que realmente importam para uma pequena empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ambas as op\u00e7\u00f5es oferecem programas de afiliados. Mas a forma como os administram e quanto custam para voc\u00ea s\u00e3o bem diferentes. \u00c9 a\u00ed que a diferen\u00e7a fica evidente na pr\u00e1tica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Cost_Structure\"><\/span>1. Estrutura de custos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Redes de afiliados<\/strong> normalmente cobram uma taxa de instala\u00e7\u00e3o (\u00e0s vezes v\u00e1rias centenas de d\u00f3lares), uma taxa mensal de uso da plataforma e uma \u201ccomiss\u00e3o de rede\u201d \u2013 uma porcentagem retida em cada transa\u00e7\u00e3o com comiss\u00e3o, geralmente entre 20\u201330%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, se voc\u00ea pagar a um afiliado $100 em comiss\u00f5es, na verdade estar\u00e1 pagando \u00e0 rede um valor adicional de $20\u201330 al\u00e9m disso, todas as vezes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Um plugin de afiliados<\/strong> \u00c9 uma compra \u00fanica ou uma assinatura anual. Voc\u00ea paga pelo software uma \u00fanica vez e pronto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 taxas por transa\u00e7\u00e3o, comiss\u00f5es percentuais nem custos recorrentes da plataforma al\u00e9m da sua assinatura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para uma pequena empresa que precisa cuidar das margens, essa diferen\u00e7a se acumula rapidamente assim que o programa come\u00e7a a gerar vendas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Control_Over_Your_Program\"><\/span>2. Controle sobre o seu programa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em uma rede, seu programa fica hospedado na plataforma de outra pessoa. Voc\u00ea trabalha de acordo com as regras, a interface e os processos deles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se a rede alterar sua estrutura de taxas, seus termos ou desativar um recurso do qual voc\u00ea depende \u2014 voc\u00ea se adapta ou vai embora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com um plugin, seu programa \u00e9 inteiramente seu. Voc\u00ea define as regras. Voc\u00ea decide <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/determine-commission-rates-affiliate-marketing\/\" title=\"\">taxas de comiss\u00e3o<\/a>, cronogramas de pagamentos, estruturas de b\u00f4nus e quais afiliados s\u00e3o aprovados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nada muda, a menos que voc\u00ea mude.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Your_Relationship_With_Affiliates\"><\/span>3. Sua rela\u00e7\u00e3o com os afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em uma rede de afiliados, seus afiliados tamb\u00e9m est\u00e3o promovendo dezenas de outros comerciantes \u2013 incluindo seus concorrentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lealdade deles \u00e9 \u00e0s comiss\u00f5es que recebem, n\u00e3o \u00e0 sua marca. Voc\u00ea \u00e9 apenas uma op\u00e7\u00e3o em uma longa lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea administra seu pr\u00f3prio programa, voc\u00ea recruta pessoas que desejam especificamente promover seu produto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea se comunica diretamente com eles. Voc\u00ea constr\u00f3i relacionamentos verdadeiros. Esses afiliados tendem a se empenhar mais no seu sucesso, pois foram eles que escolheram voc\u00ea, e n\u00e3o uma rede que os combinou com voc\u00ea por meio de um algoritmo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Affiliate_Discovery_vs_Affiliate_Recruitment\"><\/span>4. Identifica\u00e7\u00e3o de afiliados x Recrutamento de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A principal raz\u00e3o pela qual as empresas optam por redes \u00e9 <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\">descoberta de afiliados<\/a> \u2013 acesso a uma rede j\u00e1 existente de promotores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea \u00e9 uma grande marca com or\u00e7amentos significativos para comiss\u00f5es e precisa atingir um volume rapidamente, isso pode fazer sentido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas a maioria das pequenas empresas j\u00e1 possui um p\u00fablico-alvo: clientes que adoram o produto, assinantes de e-mail, membros da comunidade ou criadores de conte\u00fado de nicho que se encaixam naturalmente nesse contexto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas pessoas n\u00e3o precisam te encontrar em uma rede social. Elas precisam de uma maneira de se cadastrar e come\u00e7ar a divulgar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Um plugin oferece isso a eles, e voc\u00ea mant\u00e9m o controle total do relacionamento desde o primeiro dia.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_One_Is_Right_for_You\"><\/span>Qual \u00e9 a op\u00e7\u00e3o certa para voc\u00ea?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A resposta sincera depende da sua situa\u00e7\u00e3o, e n\u00e3o de uma recomenda\u00e7\u00e3o gen\u00e9rica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma rede de afiliados faz mais sentido se voc\u00ea for uma grande marca com um or\u00e7amento de marketing significativo, n\u00e3o tiver um p\u00fablico-alvo j\u00e1 estabelecido para recrutar e seu objetivo principal for o volume \u2014 conseguir o maior n\u00famero poss\u00edvel de afiliados promovendo seu produto rapidamente \u2014 e estiver disposto a pagar as taxas da rede para alcan\u00e7ar esse objetivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um plugin de afiliados faz mais sentido se voc\u00ea for uma empresa de pequeno a m\u00e9dio porte com uma base de clientes ou comunidade j\u00e1 estabelecida. Voc\u00ea tem produtos com f\u00e3s de verdade \u2013 pessoas que realmente usam e gostam do que voc\u00ea vende. Voc\u00ea quer manter suas margens intactas e evitar pagar uma comiss\u00e3o a terceiros em cada venda. E voc\u00ea quer construir relacionamentos diretos e duradouros com as pessoas que promovem sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea est\u00e1 lendo este artigo, \u00e9 quase certo que voc\u00ea se enquadra na segunda categoria.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_With_an_Affiliate_Plugin\"><\/span>Como come\u00e7ar a usar um plugin de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu neg\u00f3cio funciona com o WordPress, n\u00e3o \u00e9 preciso levar semanas para colocar um programa de afiliados em funcionamento. <a href=\"https:\/\/easyaffiliate.com\/pt\/features\/\" title=\"\">Afiliado f\u00e1cil<\/a> \u00e9 um plugin do WordPress desenvolvido especificamente para pequenas e m\u00e9dias empresas que desejam administrar um programa de afiliados auto-hospedado \u2013 sem a complexidade nem os custos associados a uma rede.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Veja o que vem na embalagem:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um produto de marca <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/affiliate-dashboard\/\" title=\"\">painel de controle de afiliados<\/a> seus parceiros fazem login diretamente no seu site<\/li>\n\n\n\n<li><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/start-affiliate-commission-tracking\/\" title=\"\">Rastreamento em tempo real de cliques<\/a>, convers\u00f5es e comiss\u00f5es<\/li>\n\n\n\n<li>Flex\u00edvel <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-set-product-specific-affiliate-commissions\/\" title=\"\">estruturas de comiss\u00e3o<\/a> \u2013 valor fixo ou porcentagem, por produto ou em todo o site<\/li>\n\n\n\n<li><a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/pay-affiliates-via-paypal-1-click\/\" title=\"\">Pagamentos com um clique<\/a> por meio do PayPal ou pagamento manual<\/li>\n\n\n\n<li><a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/fraud-prevention-in-a-nutshell\/\" title=\"\">Prote\u00e7\u00e3o contra fraudes<\/a> e <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/optimize-affiliate-management\/\" title=\"\">gerenciamento de afiliados<\/a> ferramentas integradas<\/li>\n\n\n\n<li>Sem taxas de transa\u00e7\u00e3o. Sem sobretaxa da rede. Sem comiss\u00e3o de terceiros.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode ter um programa de afiliados em funcionamento no seu site em menos de uma hora. Os afiliados que voc\u00ea recrutar fazem login, pegam seus links e come\u00e7am a promover \u2014 tudo isso sem sair do ecossistema da sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pronto para lan\u00e7ar seu pr\u00f3prio programa de afiliados sem as taxas da rede? <a href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" title=\"\">Experimente o Easy Affiliate<\/a> e veja com que rapidez voc\u00ea consegue se organizar.<\/em><\/p>\n\n\n\n<div id=\"ad-11257\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/easyaffiliate.com\/pt\/ads\/get-started-ea\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started.jpg 720w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-300x125.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-18x8.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-341x142.jpg 341w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-648x270.jpg 648w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2023\/11\/Easy-Affiliate-Get-Started-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Perguntas frequentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Can_I_use_both_an_affiliate_plugin_and_an_affiliate_network_at_the_same_time\"><\/span>Posso usar um plugin de afiliados e uma rede de afiliados ao mesmo tempo?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sim, tecnicamente. Algumas empresas maiores utilizam as duas op\u00e7\u00f5es \u2013 um programa auto-hospedado para seus principais parceiros e uma presen\u00e7a na rede para alcan\u00e7ar um p\u00fablico mais amplo. Mas, para a maioria das pequenas empresas que est\u00e3o come\u00e7ando, tentar gerenciar as duas coisas ao mesmo tempo acrescenta uma complexidade desnecess\u00e1ria. Comece com uma, descubra o que funciona e expanda a partir da\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_I_need_a_lot_of_technical_knowledge_to_run_an_affiliate_plugin\"><\/span>\u00c9 preciso ter muito conhecimento t\u00e9cnico para utilizar um plugin de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o com um plugin como o Easy Affiliate. Se voc\u00ea se sente \u00e0 vontade para instalar um plugin do WordPress e navegar pelo painel de configura\u00e7\u00f5es, j\u00e1 tem tudo o que precisa. N\u00e3o \u00e9 necess\u00e1rio escrever c\u00f3digo personalizado nem recorrer a um desenvolvedor para come\u00e7ar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_an_affiliate_plugin_and_affiliate_tracking_software\"><\/span>Qual \u00e9 a diferen\u00e7a entre um plugin de afiliados e um software de rastreamento de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-tracking-software\/\" title=\"\">Software de rastreamento de afiliados<\/a> \u00e9 uma categoria ampla que inclui plugins, plataformas SaaS independentes e ferramentas corporativas \u2014 qualquer software que monitore a atividade de afiliados. Um plugin de afiliados refere-se especificamente a um software que \u00e9 instalado diretamente no seu site do WordPress. O Easy Affiliate \u00e9 as duas coisas: \u00e9 um plugin e realiza o monitoramento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_I_find_affiliates_if_Im_not_using_a_network\"><\/span>Como fa\u00e7o para encontrar afiliados se n\u00e3o estiver usando uma rede?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Comece com quem j\u00e1 conhece seu produto: clientes, assinantes de e-mail e qualquer pessoa que tenha recomendado publicamente sua empresa. Voc\u00ea tamb\u00e9m pode entrar em contato com blogueiros ou criadores de conte\u00fado do seu nicho, publicar sobre seu programa em seu pr\u00f3prio site e nas redes sociais e inscrev\u00ea-lo em diret\u00f3rios de afiliados. A maioria das pequenas empresas <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-to-find-affiliates\/\" title=\"\">encontrar seus melhores afiliados<\/a> s\u00e3o pessoas que j\u00e1 fazem parte do c\u00edrculo deles \u2013 e n\u00e3o estranhos conhecidos por meio de uma rede social.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Come\u00e7ar um programa de afiliados n\u00e3o precisa significar abrir m\u00e3o de uma parte de cada venda para uma plataforma que voc\u00ea n\u00e3o controla. Se voc\u00ea j\u00e1 tem um p\u00fablico, mesmo que pequeno, a op\u00e7\u00e3o de usar um plugin oferece um programa de afiliados funcional, sem taxas de rede, sem intermedi\u00e1rios e sem abrir m\u00e3o do controle sobre suas rela\u00e7\u00f5es com os afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O Easy Affiliate foi criado exatamente para isso. <\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/easyaffiliate.com\/pt\/pricing\/\" style=\"border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-left-radius:10px;border-bottom-right-radius:10px;color:#ffffff;background-color:#609d62\">Comece a usar o Easy Affiliate hoje mesmo!<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Um plugin de afiliados e uma rede de afiliados n\u00e3o s\u00e3o a mesma coisa. Conhe\u00e7a as principais diferen\u00e7as e descubra qual op\u00e7\u00e3o \u00e9 a mais adequada para o seu neg\u00f3cio.<\/p>","protected":false},"author":5528,"featured_media":14197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[44,47,46],"class_list":["post-1976","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing","tag-affiliate-network","tag-self-hosted","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn the advantages and disadvantages of managing your own affiliate program compared to using an affiliate network. Find the best fit for your needs.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Sarah O\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Easy Affiliate\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Own Affiliate Program vs. Affiliate Network\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn the advantages and disadvantages of managing your own affiliate program compared to using an affiliate network. Find the best fit for your needs.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/10\/Whats-the-Difference-Between-an-Affiliate-Plugin-and-an-Affiliate-Network.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/10\/Whats-the-Difference-Between-an-Affiliate-Plugin-and-an-Affiliate-Network.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-10-15T14:01:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-10-15T14:05:07+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easyaffiliateplugin\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@easyaffapp\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Own Affiliate Program vs. Affiliate Network\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Learn the advantages and disadvantages of managing your own affiliate program compared to using an affiliate network. Find the best fit for your needs.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/10\/Whats-the-Difference-Between-an-Affiliate-Plugin-and-an-Affiliate-Network.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#blogposting\",\"name\":\"Own Affiliate Program vs. Affiliate Network\",\"headline\":\"What\\u2019s the Difference Between an Affiliate Plugin and an Affiliate Network?\",\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Whats-the-Difference-Between-an-Affiliate-Plugin-and-an-Affiliate-Network.png\",\"width\":1480,\"height\":832,\"caption\":\"What's the Difference Between an Affiliate Plugin and an Affiliate Network?\"},\"datePublished\":\"2026-10-15T10:01:00-04:00\",\"dateModified\":\"2026-10-15T10:05:07-04:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#webpage\"},\"articleSection\":\"Advice, affiliate marketing, affiliate network, self hosted\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#listItem\",\"name\":\"What\\u2019s the Difference Between an Affiliate Plugin and an Affiliate Network?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#listItem\",\"position\":3,\"name\":\"What\\u2019s the Difference Between an Affiliate Plugin and an Affiliate Network?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#organization\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/EA-bee-logo-1.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#organizationLogo\",\"width\":400,\"height\":400,\"caption\":\"Easy Affiliate logo\"},\"image\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/easy-affiliate-plugin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/author\\\/sarahcaseproof-com\\\/\",\"name\":\"Sarah O\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#authorImage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/litespeed\\\/avatar\\\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1792793226\",\"width\":96,\"height\":96,\"caption\":\"Sarah O\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#webpage\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/\",\"name\":\"Own Affiliate Program vs. Affiliate Network\",\"description\":\"Learn the advantages and disadvantages of managing your own affiliate program compared to using an affiliate network. Find the best fit for your needs.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/author\\\/sarahcaseproof-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/Whats-the-Difference-Between-an-Affiliate-Plugin-and-an-Affiliate-Network.png\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"What's the Difference Between an Affiliate Plugin and an Affiliate Network?\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/blog\\\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\\\/#mainImage\"},\"datePublished\":\"2026-10-15T10:01:00-04:00\",\"dateModified\":\"2026-10-15T10:05:07-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/\",\"name\":\"Easy Affiliate\",\"description\":\"Start an Affiliate Program from your WordPress Website\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/easyaffiliate.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Own Affiliate Program vs. Affiliate Network<\/title>\n\n","aioseo_head_json":{"title":"Programa de afiliados pr\u00f3prio vs. rede de afiliados","description":"Conhe\u00e7a as vantagens e desvantagens de gerenciar seu pr\u00f3prio programa de afiliados em compara\u00e7\u00e3o com o uso de uma rede de afiliados. Encontre a melhor op\u00e7\u00e3o para suas necessidades.","canonical_url":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#blogposting","name":"Own Affiliate Program vs. Affiliate Network","headline":"What\u2019s the Difference Between an Affiliate Plugin and an Affiliate Network?","author":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/author\/sarahcaseproof-com\/#author"},"publisher":{"@id":"https:\/\/easyaffiliate.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/10\/Whats-the-Difference-Between-an-Affiliate-Plugin-and-an-Affiliate-Network.png","width":1480,"height":832,"caption":"What's the Difference Between an Affiliate Plugin and an Affiliate Network?"},"datePublished":"2026-10-15T10:01:00-04:00","dateModified":"2026-10-15T10:05:07-04:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#webpage"},"isPartOf":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#webpage"},"articleSection":"Advice, affiliate marketing, affiliate network, self hosted"},{"@type":"BreadcrumbList","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/#listItem","position":1,"name":"Home","item":"https:\/\/easyaffiliate.com\/pt\/","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#listItem","name":"What\u2019s the Difference Between an Affiliate Plugin and an Affiliate Network?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#listItem","position":3,"name":"What\u2019s the Difference Between an Affiliate Plugin and an Affiliate Network?","previousItem":{"@type":"ListItem","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/easyaffiliate.com\/pt\/#organization","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","url":"https:\/\/easyaffiliate.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/EA-bee-logo-1.png","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#organizationLogo","width":400,"height":400,"caption":"Easy Affiliate logo"},"image":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#organizationLogo"},"sameAs":["https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin"]},{"@type":"Person","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/author\/sarahcaseproof-com\/#author","url":"https:\/\/easyaffiliate.com\/pt\/blog\/author\/sarahcaseproof-com\/","name":"Sarah O","image":{"@type":"ImageObject","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#authorImage","url":"https:\/\/easyaffiliate.com\/wp-content\/litespeed\/avatar\/76a7174972795c7f46a9686b7c847aa3.jpg?ver=1792793226","width":96,"height":96,"caption":"Sarah O"}},{"@type":"WebPage","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#webpage","url":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/","name":"Own Affiliate Program vs. Affiliate Network","description":"Learn the advantages and disadvantages of managing your own affiliate program compared to using an affiliate network. Find the best fit for your needs.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/easyaffiliate.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#breadcrumblist"},"author":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/author\/sarahcaseproof-com\/#author"},"creator":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/author\/sarahcaseproof-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/10\/Whats-the-Difference-Between-an-Affiliate-Plugin-and-an-Affiliate-Network.png","@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#mainImage","width":1480,"height":832,"caption":"What's the Difference Between an Affiliate Plugin and an Affiliate Network?"},"primaryImageOfPage":{"@id":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/#mainImage"},"datePublished":"2026-10-15T10:01:00-04:00","dateModified":"2026-10-15T10:05:07-04:00"},{"@type":"WebSite","@id":"https:\/\/easyaffiliate.com\/pt\/#website","url":"https:\/\/easyaffiliate.com\/pt\/","name":"Easy Affiliate","description":"Start an Affiliate Program from your WordPress Website","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/easyaffiliate.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"Easy Affiliate","og:type":"article","og:title":"Own Affiliate Program vs. Affiliate Network","og:description":"Learn the advantages and disadvantages of managing your own affiliate program compared to using an affiliate network. Find the best fit for your needs.","og:url":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/","og:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/10\/Whats-the-Difference-Between-an-Affiliate-Plugin-and-an-Affiliate-Network.png","og:image:secure_url":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/10\/Whats-the-Difference-Between-an-Affiliate-Plugin-and-an-Affiliate-Network.png","og:image:width":1480,"og:image:height":832,"article:published_time":"2026-10-15T14:01:00+00:00","article:modified_time":"2026-10-15T14:05:07+00:00","article:publisher":"https:\/\/www.facebook.com\/easyaffiliateplugin\/","twitter:card":"summary_large_image","twitter:site":"@easyaffapp","twitter:title":"Own Affiliate Program vs. Affiliate Network","twitter:description":"Learn the advantages and disadvantages of managing your own affiliate program compared to using an affiliate network. Find the best fit for your needs.","twitter:image":"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2026\/10\/Whats-the-Difference-Between-an-Affiliate-Plugin-and-an-Affiliate-Network.png"},"aioseo_meta_data":{"post_id":"1976","title":"Programa de afiliados pr\u00f3prio vs. rede de afiliados","description":"Conhe\u00e7a as vantagens e desvantagens de gerenciar seu pr\u00f3prio programa de afiliados em compara\u00e7\u00e3o com o uso de uma rede de afiliados. Encontre a melhor op\u00e7\u00e3o para suas necessidades.","keywords":[{"label":"Running Your Own Affiliate Program vs Using an Affiliate Network","value":"Running Your Own Affiliate Program vs Using an Affiliate Network"},{"label":"running my own affiliate program","value":"running my own affiliate program"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-10-15 14:05:09","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2021-01-06 18:48:50","updated":"2026-10-15 14:05:09","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/pt\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat\u2019s the Difference Between an Affiliate Plugin and an Affiliate Network?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/pt\/"},{"label":"Advice","link":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/advice\/"},{"label":"What\u2019s the Difference Between an Affiliate Plugin and an Affiliate Network?","link":"https:\/\/easyaffiliate.com\/pt\/blog\/self-hosting-your-affiliate-program-vs-using-an-affiliate-network\/"}],"_links":{"self":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts\/1976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/users\/5528"}],"replies":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/comments?post=1976"}],"version-history":[{"count":2,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts\/1976\/revisions"}],"predecessor-version":[{"id":14408,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/posts\/1976\/revisions\/14408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/media\/14197"}],"wp:attachment":[{"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/media?parent=1976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/categories?post=1976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easyaffiliate.com\/pt\/wp-json\/wp\/v2\/tags?post=1976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}