{"id":2063,"date":"2017-03-02T17:09:05","date_gmt":"2017-03-02T17:09:05","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=2063"},"modified":"2024-07-10T18:32:17","modified_gmt":"2024-07-10T18:32:17","slug":"link-shortening-your-secret-weapon-in-social-media-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/link-shortening-your-secret-weapon-in-social-media-marketing\/","title":{"rendered":"Encurtamento de links: Sua arma secreta no marketing de m\u00eddia social"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a55f6a8b8b2b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a55f6a8b8b2b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/link-shortening-your-secret-weapon-in-social-media-marketing\/#The_Importance_of_Link_Shortening\" >A import\u00e2ncia do encurtamento de links<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/link-shortening-your-secret-weapon-in-social-media-marketing\/#How_Link_Shortening_Makes_URLs_More_Manageable\" >Como o encurtamento de links torna os URLs mais gerenci\u00e1veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/link-shortening-your-secret-weapon-in-social-media-marketing\/#How_Link_Shortening_Tracks_and_Aggregates_Data\" >Como o Link Shortening rastreia e agrega dados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/link-shortening-your-secret-weapon-in-social-media-marketing\/#4_Popular_Link_Shortening_Solutions\" >4 solu\u00e7\u00f5es populares de encurtamento de links<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/link-shortening-your-secret-weapon-in-social-media-marketing\/#1_Pretty_Links\" >1. Links bonitos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/link-shortening-your-secret-weapon-in-social-media-marketing\/#2_Bitly\" >2. Bitly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/link-shortening-your-secret-weapon-in-social-media-marketing\/#3_Shortest\" >3. Curto.st<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/link-shortening-your-secret-weapon-in-social-media-marketing\/#4_Owly\" >4. Ow.ly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/link-shortening-your-secret-weapon-in-social-media-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Desde ent\u00e3o <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Uniform_Resource_Locator\"><span style=\"font-weight: 400;\">their creation in the &#8217;90s<\/span><\/a><span style=\"font-weight: 400;\">Os URLs (uniform resource locators, localizadores uniformes de recursos) conquistaram seu lugar como um dos principais componentes da Web moderna. No entanto, assim como os sites cresceram em complexidade, o mesmo aconteceu com seus URLs. Hoje em dia, qualquer site pode ter dezenas de diret\u00f3rios e subdom\u00ednios, o que pode dificultar o manuseio de seus URLs.<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">\u00c9 a\u00ed que entram os servi\u00e7os de encurtamento de links. Essas ferramentas permitem que voc\u00ea domine URLs dif\u00edceis de manejar, compactando-os para comprimentos mais gerenci\u00e1veis. Seus URLs originais n\u00e3o desaparecer\u00e3o, mas voc\u00ea ter\u00e1 acesso a alternativas mais f\u00e1ceis de usar.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Neste artigo, entraremos em mais detalhes sobre a import\u00e2ncia dos encurtadores de links, seus benef\u00edcios e alguns dos melhores servi\u00e7os dispon\u00edveis no mercado. Vamos direto ao assunto!<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Link_Shortening\"><\/span><span style=\"font-weight: 400;\">A import\u00e2ncia do encurtamento de links<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Em alguns casos, os URLs podem ser longos, dif\u00edceis de lembrar e complicados de digitar. Apesar do que seu nome indica, os encurtadores de links resolvem esse problema gerando <\/span><i><span style=\"font-weight: 400;\">novo<\/span><\/i><span style=\"font-weight: 400;\"> URLs (em vez de encurtar os originais) e redirecion\u00e1-los para os endere\u00e7os que voc\u00ea deseja.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Em resumo, seu URL original n\u00e3o \u00e9 afetado de forma alguma e voc\u00ea pode aproveitar algumas vantagens pelo seu trabalho. Vamos dar uma olhada nessas vantagens agora.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Link_Shortening_Makes_URLs_More_Manageable\"><\/span><span style=\"font-weight: 400;\">Como o encurtamento de links torna os URLs mais gerenci\u00e1veis <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">URLs longos s\u00e3o dif\u00edceis de ler e de compartilhar nas m\u00eddias sociais. <\/span><span style=\"font-weight: 400;\">Twitter<\/span><span style=\"font-weight: 400;\">por exemplo, emprega sua pr\u00f3pria ferramenta de encurtamento de links para evitar a inclus\u00e3o de URLs complicados e manter seu conte\u00fado organizado e leg\u00edvel.<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">No entanto, os benef\u00edcios do encurtamento de links n\u00e3o se aplicam apenas \u00e0 m\u00eddia social. Por exemplo, se voc\u00ea estiver escrevendo uma campanha de e-mail, alguns leitores podem estar <\/span><a href=\"https:\/\/moz.com\/blog\/15-seo-best-practices-for-structuring-urls\"><span style=\"font-weight: 400;\">dissuadido de clicar<\/span><\/a><span style=\"font-weight: 400;\"> em seus links ou compartilh\u00e1-los se eles parecerem muito longos<\/span><span style=\"font-weight: 400;\">ng<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Link_Shortening_Tracks_and_Aggregates_Data\"><\/span><span style=\"font-weight: 400;\">Como o Link Shortening rastreia e agrega dados<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"834\" height=\"402\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly1.png\" alt=\"\" class=\"wp-image-2064\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly1.png 834w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly1-300x145.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly1-768x370.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly1-295x142.png 295w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly1-560x270.png 560w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly1-156x75.png 156w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Al\u00e9m de tornar os links mais gerenci\u00e1veis, o encurtamento de URL oferece um benef\u00edcio adicional importante. Muitos dos servi\u00e7os modernos de encurtamento de links oferecem alguma forma de an\u00e1lise, principalmente com foco em <\/span><a href=\"https:\/\/support.google.com\/adwords\/answer\/2615875?hl=en\"><span style=\"font-weight: 400;\">taxas de cliques<\/span><\/a><span style=\"font-weight: 400;\">. Se a sua meta for fazer com que mais pessoas cliquem em seus links (como deve ser), essas informa\u00e7\u00f5es lhe dir\u00e3o exatamente como voc\u00ea est\u00e1 se saindo.<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span style=\"font-weight: 400;\">Atualmente, muitos servi\u00e7os de encurtamento de links tamb\u00e9m incluem suporte para <\/span><a href=\"https:\/\/support.google.com\/urchin\/answer\/28307?hl=en\"><span style=\"font-weight: 400;\">M\u00f3dulos de rastreamento do Urchin (UTM)<\/span><\/a><span style=\"font-weight: 400;\">. Essa tecnologia permite que voc\u00ea rastreie links em campanhas e plataformas espec\u00edficas, como <\/span><span style=\"font-weight: 400;\">Google+<\/span><span style=\"font-weight: 400;\"> e <\/span><span style=\"font-weight: 400;\">Facebook<\/span><span style=\"font-weight: 400;\">entre outros.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Popular_Link_Shortening_Solutions\"><\/span><span style=\"font-weight: 400;\">4 solu\u00e7\u00f5es populares de encurtamento de links<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Atualmente, h\u00e1 um grande n\u00famero de encurtadores de links populares para escolher. Vamos dar uma olhada mais de perto em cinco dos melhores servi\u00e7os dispon\u00edveis.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Pretty_Links\"><\/span><span style=\"font-weight: 400;\">1. <\/span><span style=\"font-weight: 400;\">Links bonitos<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"213\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM-1024x213.png\" alt=\"cabe\u00e7alho de links bonitos\" class=\"wp-image-4984\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM-1024x213.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM-300x62.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM-768x160.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM-1536x320.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM-18x4.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM-524x109.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM-1228x256.png 1228w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM-1216x253.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM-1832x382.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM-156x32.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/Screenshot-2020-11-17-at-4.14.51-PM.png 1901w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Por \u00faltimo, mas n\u00e3o menos importante, temos <\/span><a href=\"https:\/\/prettylinks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Links bonitos<\/span><\/a><span style=\"font-weight: 400;\">. Este \u00e9 um plug-in do WordPress que oferece URLs de marca e encurtamento autom\u00e1tico de links para todas as suas p\u00e1ginas e postagens. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Al\u00e9m disso, o plug-in pode lidar com a substitui\u00e7\u00e3o autom\u00e1tica de palavras-chave e <\/span><a href=\"https:\/\/yoast.com\/cloak-affiliate-links\/\"><span style=\"font-weight: 400;\">camuflagem de links<\/span><\/a><span style=\"font-weight: 400;\">o que o torna um excelente complemento para seu conjunto de ferramentas de otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Bitly\"><\/span><span style=\"font-weight: 400;\">2. <\/span><span style=\"font-weight: 400;\">Bitly<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"885\" height=\"361\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly2.png\" alt=\"\" class=\"wp-image-2068\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly2.png 885w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly2-300x122.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly2-768x313.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly2-348x142.png 348w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly2-662x270.png 662w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/bitly2-156x64.png 156w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bitly.com\/\"><span style=\"font-weight: 400;\">Bitly<\/span><\/a><span style=\"font-weight: 400;\"> permite que seus usu\u00e1rios encurtem e marquem seus links, o que ajuda nos esfor\u00e7os de marketing de m\u00eddia social. A ferramenta tamb\u00e9m rastreia o desempenho de links individuais e a an\u00e1lise de campanhas.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Al\u00e9m disso, o servi\u00e7o inclui um recurso chamado <em>deep links m\u00f3veis<\/em>. Esses tipos de URLs podem reconhecer de qual tipo de dispositivo os usu\u00e1rios est\u00e3o clicando nos URLs e redirecion\u00e1-los (se necess\u00e1rio) para o seu site ou aplicativo m\u00f3vel (se houver).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Shortest\"><\/span><span style=\"font-weight: 400;\">3. <\/span><span style=\"font-weight: 400;\">Curto.st<\/span><span style=\"font-weight: 400;\"><br>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"886\" height=\"267\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/shortest.png\" alt=\"\" class=\"wp-image-2070\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/shortest.png 886w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/shortest-300x90.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/shortest-768x231.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/shortest-471x142.png 471w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/shortest-156x47.png 156w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Al\u00e9m dos benef\u00edcios que voc\u00ea j\u00e1 espera, como URLs convenientemente curtos e an\u00e1lise de links, <\/span><a href=\"https:\/\/shorte.st\"><span style=\"font-weight: 400;\">Curto.st<\/span><\/a><span style=\"font-weight: 400;\"> tamb\u00e9m oferece a seus usu\u00e1rios uma ferramenta de encurtamento em massa. Esse recurso permite encurtar at\u00e9 20 URLs de uma s\u00f3 vez, o que \u00e9 fant\u00e1stico para os profissionais de marketing de m\u00eddia social (ou afiliados) que lidam com v\u00e1rias contas ao mesmo tempo.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">O Shorte.st tamb\u00e9m apresenta um <\/span><a href=\"https:\/\/shorte.st\/referral-program\"><span style=\"font-weight: 400;\">programa de indica\u00e7\u00e3o com alta remunera\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400;\">que pode gerar alguma receita adicional para voc\u00ea enquanto voc\u00ea comercializa seu conte\u00fado.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Owly\"><\/span><span style=\"font-weight: 400;\">4. <\/span><span style=\"font-weight: 400;\">Ow.ly<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"888\" height=\"376\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/owly.png\" alt=\"\" class=\"wp-image-2071\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/owly.png 888w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/owly-300x127.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/owly-768x325.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/owly-335x142.png 335w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/owly-638x270.png 638w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/03\/owly-156x66.png 156w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/ow.ly\/url\/shorten-url\"><span style=\"font-weight: 400;\">Ow.ly<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 um encurtador de links criado a partir do <\/span><span style=\"font-weight: 400;\">Hootsuite<\/span><span style=\"font-weight: 400;\"> ferramenta de gerenciamento de m\u00eddia social, o que significa que os dois servi\u00e7os funcionam particularmente bem juntos. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Assim como a nossa segunda op\u00e7\u00e3o desta lista, esse encurtador de links oferece URLs de marca e acesso a an\u00e1lises. No entanto, ele tamb\u00e9m vem com algumas funcionalidades exclusivas, como relat\u00f3rios export\u00e1veis em PDF e CSV e par\u00e2metros de URL personalizados para rastreamento <\/span><span style=\"font-weight: 400;\">Omniture<\/span><span style=\"font-weight: 400;\"> e <\/span><span style=\"font-weight: 400;\">Google Analytics<\/span><span style=\"font-weight: 400;\"> campanhas.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclus\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Assim como os sites aos quais eles levam, \u00e9 natural que os URLs evoluam com o tempo. Embora manter seus links enxutos e gerenci\u00e1veis seja um excelente come\u00e7o, esse n\u00e3o \u00e9 o \u00fanico benef\u00edcio do encurtamento de URLs. Na verdade, ao escolher a ferramenta certa, voc\u00ea pode at\u00e9 mesmo ser capaz de <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/\">Impulsionar seu marketing on-line<\/a> gra\u00e7as ao poder da an\u00e1lise.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Se n\u00e3o tiver certeza de qual ferramenta de encurtamento de links \u00e9 a mais adequada para voc\u00ea, veja o que precisa saber sobre nossas op\u00e7\u00f5es:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prettylinks.com\/\">Links bonitos<\/a>: <span style=\"font-weight: 400;\">A op\u00e7\u00e3o perfeita para usu\u00e1rios do WordPress.<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/bitly.com\/\">Bitly<\/a><b>: <span style=\"font-weight: 400;\">Uma ferramenta fant\u00e1stica para a cria\u00e7\u00e3o de marcas em seus URLs e marketing m\u00f3vel.<\/span><\/b><\/li>\n\n\n\n<li><a href=\"https:\/\/shorte.st\">Curto.st<\/a>: <span style=\"font-weight: 400;\">\u00d3timo se voc\u00ea precisar encurtar v\u00e1rios links de uma s\u00f3 vez.<\/span><\/li>\n\n\n\n<li><a href=\"http:\/\/ow.ly\/url\/shorten-url\">Ow.ly<\/a>: <span style=\"font-weight: 400;\">Uma boa op\u00e7\u00e3o para profissionais de marketing de m\u00eddia social.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem um servi\u00e7o de encurtamento de links favorito? Conte-nos sobre ele na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste post, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra por que o encurtamento de links \u00e9 essencial para um marketing eficaz nas m\u00eddias sociais. Siga nosso guia para otimizar seus links e aumentar o engajamento.<\/p>","protected":false},"author":4832,"featured_media":6059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[54],"class_list":["post-2063","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-link-shortening","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to boost your social media marketing with link shortening. 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