{"id":3316,"date":"2018-06-25T19:30:17","date_gmt":"2018-06-25T19:30:17","guid":{"rendered":"http:\/\/easyaffiliate.wpengine.com\/?p=3316"},"modified":"2022-07-19T17:09:32","modified_gmt":"2022-07-19T17:09:32","slug":"how-small-businesses-can-benefit-from-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/","title":{"rendered":"Como impulsionar sua pequena empresa com o marketing de afiliados"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53a09e21531\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53a09e21531\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/#An_Introduction_to_Affiliate_Marketing\" >Uma introdu\u00e7\u00e3o ao marketing de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/#How_Small_Businesses_Can_Benefit_from_Affiliate_Marketing\" >Como as pequenas empresas podem se beneficiar do marketing de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/#How_Easy_Affiliate_Helps_You_Build_an_Affiliate_Program\" >Como o Easy Affiliate o ajuda a criar um programa de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/how-small-businesses-can-benefit-from-affiliate-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">\u00c9 f\u00e1cil supor que os programas de afiliados s\u00e3o \u00fateis apenas para grandes empresas e fazem parte integrante dos neg\u00f3cios em uma lista dos melhores empregos. Entretanto, a verdade \u00e9 que mesmo uma empresa menor pode se beneficiar do marketing de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como uma pequena empresa, a execu\u00e7\u00e3o de seu pr\u00f3prio programa de afiliados pode proporcionar v\u00e1rios benef\u00edcios. Por exemplo, ele permite que voc\u00ea crie um marketing econ\u00f4mico que ajuda a aumentar seu p\u00fablico e a desenvolver o conhecimento da marca. Voc\u00ea tamb\u00e9m tem controle sobre as comiss\u00f5es que paga e pode desenvolver uma base leal de afiliados que est\u00e3o entusiasmados em trabalhar para voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, apresentaremos a voc\u00ea o conceito de marketing de afiliados e discutiremos por que sua pequena empresa pode precisar de um programa de afiliados. Tamb\u00e9m falaremos sobre como come\u00e7ar, com a ajuda de nosso plugin Easy Affiliate. Vamos come\u00e7ar pelo topo!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Affiliate_Marketing\"><\/span>Uma introdu\u00e7\u00e3o ao marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image wp-image-3322\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"2214\" height=\"1318\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates.png\" alt=\"O programa de afiliados da Amazon Associates.\" class=\"wp-image-3322\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates.png 2214w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-300x179.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-1024x610.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-768x457.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-1536x914.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-2048x1219.png 2048w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-239x142.png 239w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-454x270.png 454w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-1149x684.png 1149w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-1730x1030.png 1730w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2018\/06\/amazon-associates-156x93.png 156w\" sizes=\"(max-width: 2214px) 100vw, 2214px\" \/><figcaption>O Amazon Associates \u00e9 um dos maiores e mais bem-sucedidos programas de afiliados existentes.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">In case you&#8217;re unfamiliar with\u00a0affiliate marketing, let&#8217;s first cover the basics. <a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quando sua empresa usa o marketing de afiliados<\/a>O sistema oferece uma comiss\u00e3o para as pessoas que estiverem dispostas a comercializar seus produtos em seus pr\u00f3prios sites. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando um de seus afiliados indica com sucesso um lead que acaba fazendo uma compra, esse afiliado ganha uma pequena porcentagem da venda (enquanto voc\u00ea fica com o restante).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do seu ponto de vista como propriet\u00e1rio de uma empresa, a estrutura de um programa de afiliados \u00e9 mais ou menos assim:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Comerciante afiliado:<\/strong>&nbsp;\u00c9 voc\u00ea, a empresa que administra o programa de afiliados.<\/li><li><strong>Rede de afiliados:<\/strong>&nbsp;A(s) ferramenta(s) que voc\u00ea usa para executar o programa.<\/li><li><strong>Profissionais de marketing de afiliados:<\/strong>&nbsp;As pessoas que est\u00e3o promovendo seus produtos ou servi\u00e7os.<\/li><li><strong>Clientes:<\/strong>&nbsp;Leads que clicam em links de afiliados e, por fim, fazem compras.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Os programas de afiliados se tornaram incrivelmente populares. Eles permitem que as empresas obtenham marketing barato para seus produtos e expandam seu alcance, enquanto os membros apreciam a oportunidade de ganhar dinheiro de uma forma amplamente passiva. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, muitos sites grandes oferecem oportunidades de afiliados, sendo que um dos mais populares \u00e9 o <a href=\"https:\/\/affiliate-program.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">o programa Amazon Associates<\/a>. H\u00e1 tamb\u00e9m muitos programas gerais de afiliados que re\u00fanem v\u00e1rios neg\u00f3cios em um s\u00f3 lugar, como\u00a0<a href=\"https:\/\/rakutenmarketing.com\/en-uk\/affiliate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rakuten<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo isso pode fazer parecer que o marketing de afiliados \u00e9 um jogo mais adequado para empresas grandes e estabelecidas. No entanto, verifica-se que as empresas menores podem tirar o mesmo proveito dessa estrat\u00e9gia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Small_Businesses_Can_Benefit_from_Affiliate_Marketing\"><\/span>Como as pequenas empresas podem se beneficiar do marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As we&#8217;ve made clear, affiliate marketing is not just a tool that can help large companies increase their profits. In fact, it can be particularly useful for smaller businesses, for a number of reasons. For example, affiliate marketing programs:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>S\u00e3o de baixo risco e baixo custo.<\/strong>\u00a0You don&#8217;t have to spend a lot of money to get the word out about your business. That makes this type of marketing especially helpful for up-and-coming businesses that don&#8217;t have a large budget.<\/li><li><strong>Impulsionar o crescimento e o reconhecimento da marca.<\/strong>\u00a0Um programa de afiliados pode ajudar\u00a0<a href=\"https:\/\/blog.kissmetrics.com\/boost-growth-with-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aumentar o tr\u00e1fego<\/a>\u00a0and grow your online audience. It&#8217;s also a great way to create brand loyalty, as your affiliate marketers will have a vested interest in your success.<\/li><li><strong>Colocar voc\u00ea totalmente no controle.<\/strong> Voc\u00ea pode definir seu pr\u00f3prio\u00a0<a href=\"https:\/\/easyaffiliate.com\/pt\/2018\/01\/affiliate-program-commission-tiers\/\" target=\"_blank\" rel=\"noopener noreferrer\">n\u00edveis de comiss\u00e3o<\/a>por exemplo, e fornecer qualquer <a href=\"https:\/\/easyaffiliate.com\/pt\/2018\/01\/create-affiliate-ads-and-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">materiais de marketing<\/a>\u00a0que voc\u00ea deseja para seus afiliados.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While affiliate marketing can be immensely beneficial, it&#8217;s not without potential downsides. For example, because you&#8217;re relying on people outside your company, you don&#8217;t have total say in how your products or services are marketed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m pode ser necess\u00e1rio algum tempo e trabalho para supervisionar o programa. No entanto, ao usar a ferramenta certa, voc\u00ea pode facilitar muito o processo de controle e execu\u00e7\u00e3o do programa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Easy_Affiliate_Helps_You_Build_an_Affiliate_Program\"><\/span>Como o Easy Affiliate o ajuda a criar um programa de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"424\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-1024x424.png\" alt=\"P\u00e1gina inicial do Easy Affiliate\" class=\"wp-image-6393\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-1024x424.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-300x124.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-768x318.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-1536x636.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-18x7.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-343x142.png 343w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-652x270.png 652w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-1216x503.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-1832x758.png 1832w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage-156x65.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2016\/07\/EA-homepage.png 1863w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Afiliado f\u00e1cil<\/a>&nbsp;\u00e9 um plug-in do WordPress que permite criar e executar um programa de afiliados diretamente no painel de administra\u00e7\u00e3o. Ele se encaixa perfeitamente em seu site existente e \u00e9 compat\u00edvel com qualquer tema do WordPress. Isso significa que seus afiliados s\u00f3 precisam acessar seu site para obter tudo o que precisam, e voc\u00ea tem controle total sobre a apar\u00eancia do seu programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a small business, Easy Affiliate makes it easy to run a program with minimal time and effort required. You&#8217;ll see exactly how many clicks every affiliate link generates, and how much you need to pay each affiliate at the end of the month (or whatever pay period you set). You can also use this plugin to monitor the performance of your affiliates, and supply them with helpful marketing materials, such as <a href=\"https:\/\/easyaffiliate.com\/pt\/tag\/links-and-banners\/\" target=\"_blank\" rel=\"noopener noreferrer\">links e banners de afiliados<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns dos principais recursos do Easy Affiliate incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Integra\u00e7\u00e3o perfeita com o WordPress.&nbsp;<\/strong>The plugin runs straight from your site, and doesn&#8217;t require any additional software.<\/li><li><strong>Um painel de controle de afiliados personaliz\u00e1vel.&nbsp;<\/strong>Voc\u00ea pode configurar o painel de controle que seus afiliados usar\u00e3o exatamente como voc\u00ea deseja.<\/li><li><strong>Funcionalidade de carrinho de compras.&nbsp;<\/strong>O Easy Affiliate \u00e9 capaz de <a href=\"https:\/\/easyaffiliate.com\/pt\/about\/#shopping-cart-integration\" target=\"_blank\" rel=\"noopener noreferrer\">rastreamento de comiss\u00f5es<\/a> de centenas de gateways de pagamento e carrinhos de compras.<\/li><li><strong>N\u00e3o \u00e9 necess\u00e1ria nenhuma assinatura ou taxa recorrente.<\/strong>&nbsp;The one-time price means that you won&#8217;t have to deal with any unforeseen fees.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O melhor de tudo \u00e9 que o Easy Affiliate \u00e9 simples de configurar e usar. Voc\u00ea pode us\u00e1-lo para criar seu programa de afiliados em apenas alguns minutos. Depois disso, recomendamos que voc\u00ea consulte nosso guia sobre como&nbsp;<a href=\"https:\/\/easyaffiliate.com\/pt\/2018\/02\/generate-affiliate-leads\/\" target=\"_blank\" rel=\"noopener noreferrer\">gerar novos leads de afiliados<\/a>e saiba como voc\u00ea pode usar o Easy Affiliate para&nbsp;<a href=\"https:\/\/easyaffiliate.com\/pt\/2018\/04\/metrics-to-track-and-optimize\/\" target=\"_blank\" rel=\"noopener noreferrer\">Acompanhe o desempenho de seu programa<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para uma pequena empresa, um programa de afiliados pode parecer um grande passo. No entanto, a verdade \u00e9 que o marketing de afiliados oferece muitos benef\u00edcios e n\u00e3o precisa ser t\u00e3o demorado quanto voc\u00ea imagina. Ele permite que voc\u00ea anuncie seus produtos ou servi\u00e7os de maneira econ\u00f4mica, impulsionado por profissionais de marketing afiliados que ganham comiss\u00f5es com base no desempenho dos produtos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To actually build your affiliate program, you&#8217;ll need the right tool for the job. That&#8217;s where <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Afiliado f\u00e1cil<\/a> O programa de afiliados da Microsoft \u00e9 o primeiro a chegar, oferecendo recursos abrangentes que facilitam muito a execu\u00e7\u00e3o de seu programa. Ele permite que voc\u00ea acompanhe o desempenho de seus afiliados, forne\u00e7a materiais de marketing, controle seus n\u00edveis de comiss\u00e3o e muito mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como come\u00e7ar a usar o marketing de afiliados em uma pequena empresa? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\"><strong>LinkedIn<\/strong><\/a>. E n\u00e3o se esque\u00e7a de se inscrever na nossa newsletter!<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s easy to assume that affiliate programs are only useful for big companies and comprise an integral part of the businesses in a list of the best jobs. However, the truth is that even a smaller company can benefit from getting into affiliate marketing. As a small business, running your own affiliate program can provide [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":9484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[333,71,118],"class_list":["post-3316","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-marketing-benefits","tag-affiliate-program","tag-small-business","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you considering adding an affiliate program to your small business? 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