{"id":3594,"date":"2019-06-04T22:10:57","date_gmt":"2019-06-04T22:10:57","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3594"},"modified":"2022-03-22T18:48:32","modified_gmt":"2022-03-22T18:48:32","slug":"facebook-advertising-mistakes","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/facebook-advertising-mistakes\/","title":{"rendered":"3 erros de publicidade no Facebook que voc\u00ea pode estar cometendo"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a6e5dec5dddc\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6e5dec5dddc\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/facebook-advertising-mistakes\/#Why_Facebook_Is_a_Powerful_Marketing_Tool\" >Por que o Facebook \u00e9 uma ferramenta de marketing poderosa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/facebook-advertising-mistakes\/#3_Facebook_Marketing_Mistakes_You_Might_Be_Making\" >3 erros de marketing no Facebook que voc\u00ea pode estar cometendo<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/facebook-advertising-mistakes\/#1_Failing_to_Correctly_Target_Your_Ads\" >1. Falha na segmenta\u00e7\u00e3o correta de seus an\u00fancios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/facebook-advertising-mistakes\/#2_Overlooking_the_Importance_of_Short_Video_Content\" >2. Ignorando a import\u00e2ncia do conte\u00fado de v\u00eddeo curto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/facebook-advertising-mistakes\/#3_Lacking_a_Clear_Value_Proposition\" >3. Falta de uma proposta de valor clara<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/facebook-advertising-mistakes\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Quando se trata de marketing de m\u00eddia social, o Facebook \u00e9 o lugar perfeito para come\u00e7ar. A plataforma oferece uma ampla gama de op\u00e7\u00f5es que s\u00e3o inigual\u00e1veis em outros sites sociais. No entanto, muitos profissionais de marketing continuam cometendo os mesmos erros, o que torna seus an\u00fancios praticamente in\u00fateis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Facebook tamb\u00e9m hospeda uma grande quantidade de fotos que s\u00e3o postadas publicamente. Essas fotos s\u00e3o usadas pelas empresas para comercializar seus produtos. <a href=\"https:\/\/printedmemories.com\/pages\/facebook-photo-album\/\" title=\"https:\/\/printedmemories.com\/pages\/facebook-photo-album\/\">Suas fotos do Facebook em um \u00e1lbum<\/a> s\u00e3o uma \u00f3tima maneira de utilizar para obter exposi\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, aprender o contexto desses erros tamb\u00e9m significa que voc\u00ea entender\u00e1 como evit\u00e1-los. Assim, voc\u00ea poder\u00e1 concentrar seus esfor\u00e7os em uma estrat\u00e9gia de marketing mais eficaz no Facebook, direcionando tr\u00e1fego para o seu site e aumentando a visibilidade da marca como resultado.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta publica\u00e7\u00e3o, exploraremos tr\u00eas dos erros mais comuns de marketing no Facebook. Tamb\u00e9m explicaremos como voc\u00ea pode evitar comet\u00ea-los. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Facebook_Is_a_Powerful_Marketing_Tool\"><\/span>Por que o Facebook \u00e9 uma ferramenta de marketing poderosa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A essa altura, \u00e9 justo supor que a maioria das empresas implementar\u00e1 uma estrat\u00e9gia de marketing de m\u00eddia social em algum momento de suas jornadas. A m\u00eddia social \u00e9 uma excelente maneira de aumentar o reconhecimento da marca, direcionar o tr\u00e1fego e aumentar as vendas. Entretanto, nem todas as plataformas s\u00e3o criadas da mesma forma.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como uma plataforma amplamente reconhecida por seus recursos publicit\u00e1rios, o Facebook \u00e9 frequentemente considerado \u2018o melhor do mercado\u2019 para fins de marketing. Na verdade, <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"http:\/\/www.socialmediaexaminer.com\/report\/\" target=\"_blank\">93% de comerciantes<\/a> usam a publicidade no Facebook regularmente - e por um bom motivo. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para entender por que isso acontece, basta considerar o alcance total da plataforma. O Facebook se orgulha de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.pammarketingnut.com\/2017\/12\/the-power-of-facebook-marketing-in-2018-is-real-are-you-ready\/\" target=\"_blank\">1,37 bilh\u00e3o diariamente e 2,07 bilh\u00f5es mensalmente<\/a> usu\u00e1rios ativos e <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/neilpatel.com\/blog\/facebook-marketing\/\" target=\"_blank\">68% de americanos<\/a> visitam o site regularmente. Em contrapartida, apenas 35% acessam o Instagram com frequ\u00eancia. Em resumo, h\u00e1 um enorme mercado de clientes em potencial por a\u00ed.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse canal social tamb\u00e9m oferece uma variedade de ferramentas promocionais eficazes. De an\u00fancios pagos \u00e0 funcionalidade de segmenta\u00e7\u00e3o avan\u00e7ada, n\u00e3o h\u00e1 como negar que o Facebook \u00e9 uma das melhores maneiras de alcan\u00e7ar o p\u00fablico-alvo desejado. No entanto, essa ampla variedade de op\u00e7\u00f5es tamb\u00e9m pode significar que os erros s\u00e3o bastante comuns. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Facebook_Marketing_Mistakes_You_Might_Be_Making\"><\/span>3 erros de marketing no Facebook que voc\u00ea pode estar cometendo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante saber identificar os erros mais comuns no marketing do Facebook, pois esse \u00e9 o primeiro passo para entender as melhores maneiras de evit\u00e1-los. Pensando nisso, aqui est\u00e3o tr\u00eas dos erros mais f\u00e1ceis de cometer (e que s\u00e3o igualmente f\u00e1ceis de evitar).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Failing_to_Correctly_Target_Your_Ads\"><\/span><strong>1. Falha na segmenta\u00e7\u00e3o correta de seus an\u00fancios <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos elementos que realmente diferencia o Facebook de outros sites de m\u00eddia social s\u00e3o suas op\u00e7\u00f5es exclusivas de segmenta\u00e7\u00e3o. A segmenta\u00e7\u00e3o \u00e9 essencial para o sucesso do marketing, pois ajuda voc\u00ea a alcan\u00e7ar o p\u00fablico-alvo desejado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar disso, muitos profissionais de marketing continuam a subutilizar os recursos dispon\u00edveis. Muitas vezes, eles direcionam suas campanhas para o p\u00fablico errado ou para um p\u00fablico muito amplo. Seja qual for o contexto do erro, essa \u00e9 uma maneira certa de desperdi\u00e7ar qualquer investimento que voc\u00ea tenha feito em seu marketing no Facebook. Al\u00e9m disso, \u00e9 improv\u00e1vel que isso traga resultados reais.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez disso, \u00e9 importante garantir que voc\u00ea esteja se dirigindo a um p\u00fablico cuidadosamente selecionado. Uma ferramenta particularmente eficaz para isso \u00e9 <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\">o Pixel do Facebook<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1024x447.png\" alt=\"O site do Facebook Pixel.\" class=\"wp-image-3620\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1024x447.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-300x131.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-768x335.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1536x671.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-325x142.png 325w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-618x270.png 618w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-1216x531.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel-156x68.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/facebook-pixel.png 1587w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 um pixel de rastreamento avan\u00e7ado que tornar\u00e1 a segmenta\u00e7\u00e3o de seu mercado ideal muito mais f\u00e1cil (e mais eficaz). Ao usar esse recurso, voc\u00ea pode configurar <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.facebook.com\/business\/help\/666509013483225?helpref=faq_content\" target=\"_blank\">p\u00fablicos personalizados<\/a>, remarcar seu conte\u00fado para clientes anteriores e at\u00e9 mesmo configurar '<a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.facebook.com\/business\/help\/572787736078838\" target=\"_blank\">p\u00fablicos semelhantes<\/a>' para alcan\u00e7ar novos grupos que n\u00e3o conhecem sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Facebook Pixel tamb\u00e9m o ajudar\u00e1 a monitorar o desempenho real dos seus an\u00fancios. Isso significa que voc\u00ea pode concentrar seus esfor\u00e7os em \u00e1reas importantes, em vez de investir demais nas campanhas erradas. Configurar o Pixel do Facebook \u00e9 mais f\u00e1cil do que voc\u00ea imagina, especialmente porque o Facebook oferece <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755\" target=\"_blank\">v\u00e1rios guias informativos<\/a> para ajud\u00e1-lo a come\u00e7ar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Overlooking_the_Importance_of_Short_Video_Content\"><\/span><strong>2. Ignorando a import\u00e2ncia do conte\u00fado de v\u00eddeo curto<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O conte\u00fado em v\u00eddeo \u00e9 extremamente popular entre os consumidores online. Basta mencionar a palavra \u2018v\u00eddeo\u2019 no assunto de um e-mail <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.impactbnd.com\/hubfs\/Video-Marketing-Infographic.jpg\" target=\"_blank\">melhora sua taxa de cliques (CTR) em 13%<\/a>e 5 milh\u00f5es de pessoas nos EUA assistem a v\u00eddeos on-line todos os dias.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa popularidade tamb\u00e9m se estende ao Facebook. Uma pesquisa da Promo revelou que <a href=\"https:\/\/martechseries.com\/mts-insights\/guest-authors\/new-study-2018-promo-online-video-statistics-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"71% de consumidores (abre em uma nova guia)\">71% de consumidores<\/a> consideram os an\u00fancios em v\u00eddeo do Facebook altamente relevantes para seus interesses de navega\u00e7\u00e3o. Em resumo, seu mercado-alvo provavelmente encontrar\u00e1 mais valor no conte\u00fado visual, portanto, \u00e9 essencial inclu\u00ed-lo sempre que poss\u00edvel.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obter o m\u00e1ximo de resultados, tente manter seus v\u00eddeos curtos e r\u00e1pidos - aqueles que est\u00e3o em torno de <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.impactbnd.com\/hubfs\/Video-Marketing-Infographic.jpg\" target=\"_blank\">2 minutos<\/a> longo obt\u00eam o maior engajamento. Voc\u00ea tamb\u00e9m deve tentar colocar as informa\u00e7\u00f5es mais importantes no in\u00edcio do v\u00eddeo, pois isso atrai a aten\u00e7\u00e3o do p\u00fablico muito mais rapidamente.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um \u00f3timo exemplo de uma marca que faz isso bem \u00e9 <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.facebook.com\/RedBull\/\" target=\"_blank\">Red Bull<\/a>. Sua p\u00e1gina no Facebook est\u00e1 repleta de conte\u00fado de v\u00eddeo envolvente voltado para esportes, incluindo muitos v\u00eddeos concisos e que chamam a aten\u00e7\u00e3o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-1024x450.png\" alt=\"V\u00eddeos na conta da Red Bull no Facebook.\" class=\"wp-image-3621\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-1024x450.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-300x132.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-768x338.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-323x142.png 323w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-614x270.png 614w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-1216x535.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos-156x69.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/red-bull-videos.png 1223w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Essa marca tamb\u00e9m publica conte\u00fado de v\u00eddeo mais educativo, como guias de instru\u00e7\u00f5es. Oferecer uma variedade semelhante em seu pr\u00f3prio canal \u00e9 uma excelente maneira de atender a um p\u00fablico diversificado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lacking_a_Clear_Value_Proposition\"><\/span><strong>3. Falta de uma proposta de valor clara <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora os an\u00fancios do Facebook sejam relativamente pequenos, eles ainda precisam apresentar uma verdadeira \u2018proposta de valor\u2019. Essa \u00e9 uma forma elegante de expressar a promessa que voc\u00ea deseja fazer ao seu cliente e os benef\u00edcios que ele obter\u00e1 ao comprar da sua empresa. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em outras palavras, seu conte\u00fado do Facebook deve ilustrar como sua empresa \u00e9 melhor do que a concorr\u00eancia e por que as pessoas devem prestar aten\u00e7\u00e3o. Para garantir que cada an\u00fancio tenha uma forte proposta de valor, tenha em mente as seguintes considera\u00e7\u00f5es:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Comunique claramente os benef\u00edcios que o cliente obter\u00e1 ao comprar seu produto ou servi\u00e7o. Digamos que voc\u00ea tenha uma padaria on-line, por exemplo. Seus an\u00fancios podem demonstrar a qualidade de seus produtos e incluir trechos de avalia\u00e7\u00f5es de clientes. Isso ajudar\u00e1 a garantir aos novos membros do p\u00fablico-alvo que o investimento deles valer\u00e1 a pena. <\/li><li>Fa\u00e7a com que esse elemento de seu conte\u00fado seja claro e direto ao ponto.<\/li><li>Evite usar chav\u00f5es clich\u00eas ou jarg\u00f5es de vendas. Evitar a \"venda dif\u00edcil\" tamb\u00e9m \u00e9 altamente recomend\u00e1vel - ningu\u00e9m gosta de uma empresa insistente. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m deve identificar por que sua empresa \u00e9 mais valiosa do que a dos concorrentes e quais s\u00e3o os benef\u00edcios que um cliente receber\u00e1 ao ser fiel especificamente \u00e0 sua marca.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os an\u00fancios veiculados pelo site de aprendizado on-line <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.skillshare.com\/\" target=\"_blank\">Skillshare<\/a> s\u00e3o um \u00f3timo exemplo de proposta de valor bem feita:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1024x520.png\" alt=\"Um an\u00fancio publicado pelo servi\u00e7o de aprendizagem on-line Skillshare\" class=\"wp-image-3595\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1024x520.png 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-300x152.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-768x390.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1536x780.png 1536w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-280x142.png 280w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-532x270.png 532w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-1216x618.png 1216w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45-156x79.png 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/04\/Screenshot-2019-04-02-at-11.19.45.png 1626w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">O slogan dessa marca \u00e9 \u2018Aprenda de qualquer lugar\u2019 \u2013 uma mensagem que demonstra claramente o que ela tem a oferecer e por que \u00e9 uma op\u00e7\u00e3o valiosa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de oferecer maneiras de promover seu conte\u00fado, o Facebook est\u00e1 realmente \u00e0 frente do jogo. No entanto, ainda pode ser f\u00e1cil cometer erros. Aprender a evit\u00e1-los garantir\u00e1 que qualquer investimento que voc\u00ea fizer valer\u00e1 a pena e que voc\u00ea poder\u00e1 obter excelentes resultados.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta publica\u00e7\u00e3o, destacamos alguns dos erros de marketing do Facebook que as pessoas comumente cometem e as maneiras simples de corrigi-los:<br><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Direcione cuidadosamente seus an\u00fancios para as pessoas com maior probabilidade de se interessarem por eles<\/li><li>Produza conte\u00fado rico em m\u00eddia que capte a aten\u00e7\u00e3o do seu p\u00fablico. <\/li><li>Deixe sua proposta de valor o mais clara poss\u00edvel para seus clientes. <\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem mais alguma d\u00favida sobre marketing no Facebook? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste post, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to social media marketing, Facebook is a perfect place to start. The platform offers a wide range of options that are unmatched by other social sites. However, many marketers continue to make the same mistakes \u2013 rendering their ads next to useless. Facebook also host a huge amount of photos that are [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":8098,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[133,61,130],"class_list":["post-3594","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-facebook-marketing","tag-social-media","tag-social-media-marketing","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Although Facebook is a valuable platform, it&#039;s easy to make mistakes. 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