{"id":3665,"date":"2019-07-09T16:46:35","date_gmt":"2019-07-09T16:46:35","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3665"},"modified":"2021-06-15T18:21:47","modified_gmt":"2021-06-15T18:21:47","slug":"handle-affiliate-feedback","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/handle-affiliate-feedback\/","title":{"rendered":"Como lidar com o feedback positivo e negativo sobre seu programa de afiliados (5 maneiras)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a53a09ea4fb5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a53a09ea4fb5\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/handle-affiliate-feedback\/#Why_Feedback_Is_Necessary_to_Your_Affiliate_Program\" >Por que o feedback \u00e9 necess\u00e1rio para seu programa de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/handle-affiliate-feedback\/#5_Ways_to_Handle_Positive_and_Negative_Feedback_About_Your_Affiliate_Program\" >5 maneiras de lidar com feedback positivo e negativo sobre seu programa de afiliados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/handle-affiliate-feedback\/#1_Always_Say_Thank_You\" >1. Sempre agrade\u00e7a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/handle-affiliate-feedback\/#2_Take_Note_of_the_Feedback\" >2. Anote o feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/handle-affiliate-feedback\/#3_Ask_for_More_Details\" >3. Solicite mais detalhes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/handle-affiliate-feedback\/#4_Perform_Usability_Testing_and_User_Research\" >4. Realize testes de usabilidade e pesquisas com usu\u00e1rios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/handle-affiliate-feedback\/#5_Offer_to_Make_Things_Right\" >5. Ofere\u00e7a-se para consertar as coisas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/handle-affiliate-feedback\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea administra um programa de afiliados, receber feedback \u00e9 fundamental para o seu sucesso. Entretanto, n\u00e3o \u00e9 suficiente solicitar feedback. Voc\u00ea precisa saber como interpretar e responder \u00e0s reclama\u00e7\u00f5es dos clientes, bem como aos seus elogios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that evaluating customer feedback doesn&#8217;t have to take up all your time. With just a few best practices under your belt, you&#8217;ll be able to effectively handle the feedback you receive, both the positive and negative varieties. This should enable you to grow your program and create strong relationships with your affiliates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, examinaremos alguns dos tipos mais comuns de feedback de clientes e discutiremos como responder adequadamente. Vamos ao que interessa!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Feedback_Is_Necessary_to_Your_Affiliate_Program\"><\/span>Por que o feedback \u00e9 necess\u00e1rio para seu programa de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seu neg\u00f3cio de afiliados vive ou morre com base na opini\u00e3o de seus membros sobre ele. Se os afiliados estiverem insatisfeitos, \u00e9 melhor saber o que eles est\u00e3o pensando <em>antes de<\/em> eles decidem abandonar sua plataforma. Por outro lado, quando voc\u00ea est\u00e1 indo bem, o feedback positivo pode ajud\u00e1-lo a se concentrar em manter (e melhorar) os recursos que est\u00e3o sendo bem-sucedidos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O feedback pode incluir tudo, desde pensamentos sobre o desempenho de sua empresa at\u00e9 informa\u00e7\u00f5es sobre se eles sabem como encontrar o que est\u00e3o procurando em seu site. Algumas das melhores maneiras de <a href=\"https:\/\/www.helpscout.com\/blog\/customer-feedback\/\">solicitar feedback<\/a> Incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/easyaffiliate.com\/pt\/2019\/04\/how-to-run-a-survey-that-improves-your-affiliate-program-in-4-steps\/\">Pesquisas com clientes<\/a>:<\/strong> As pesquisas s\u00e3o uma forma de obter feedback do usu\u00e1rio por meio de perguntas direcionadas.<\/li><li><strong><a rel=\"noreferrer noopener\" aria-label=\"Formul\u00e1rios de contato (abre em uma nova guia)\" href=\"https:\/\/memberpress.com\/best-contact-form-plugins-for-your-membership-site\/\" target=\"_blank\">Formul\u00e1rios de contato<\/a>:<\/strong> Um formul\u00e1rio de contato permite que os usu\u00e1rios entrem em contato com voc\u00ea quando tiverem um problema ou uma d\u00favida.<\/li><li><strong><a href=\"https:\/\/blog.hubspot.com\/service\/social-media-customer-feedback\">M\u00eddia social<\/a>:<\/strong> Os usu\u00e1rios podem escrever para suas contas de m\u00eddia social com reclama\u00e7\u00f5es ou feedback, e voc\u00ea tamb\u00e9m pode usar essas plataformas para solicitar engajamento diretamente.<\/li><li><strong><a href=\"https:\/\/www.usability.gov\/how-to-and-tools\/methods\/usability-testing.html\">Teste de usabilidade<\/a>:<\/strong> Essa \u00e9 uma maneira de descobrir se os visitantes entendem o funcionamento do seu site, solicitando que eles concluam tarefas espec\u00edficas enquanto explicam seus processos de pensamento.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, gathering feedback is only the first step. Once you have your affiliates&#8217; responses in hand, you also need to know what to do with them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ways_to_Handle_Positive_and_Negative_Feedback_About_Your_Affiliate_Program\"><\/span>5 maneiras de lidar com feedback positivo e negativo sobre seu programa de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s crucial that you have a structured way to handle both positive and negative feedback. That way you won&#8217;t waste any opportunities, and can avoid letting emotions cloud your judgment. Let&#8217;s look at five of the best ways to deal with feedback from your affiliates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Always_Say_Thank_You\"><\/span>1. Sempre agrade\u00e7a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente de o feedback sobre seu programa de afiliados ser positivo ou negativo, voc\u00ea deve sempre demonstrar gratid\u00e3o por t\u00ea-lo recebido. O feedback \u00e9 valioso e voc\u00ea deve recompensar seus afiliados por dedicarem tempo para se comunicar com voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode demonstrar seu agradecimento na forma de um c\u00f3digo de desconto ou de um brinde por responder a uma pesquisa, por exemplo. Ou voc\u00ea pode simplesmente entrar em contato pessoalmente se um afiliado tiver se esfor\u00e7ado para dar conselhos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Take_Note_of_the_Feedback\"><\/span>2. Anote o feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some feedback isn&#8217;t immediately actionable, but you&#8217;ll still want to make note of it. If a customer names a specific feature or type of content that they like or dislike about your affiliate program, it&#8217;s important to save that information for future use.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na pr\u00f3xima vez que estiver pensando em mudar seu site ou alterar um servi\u00e7o, voc\u00ea poder\u00e1 revisar suas anota\u00e7\u00f5es de feedback. Voc\u00ea pode pensar duas vezes antes de remover um recurso que os afiliados deixaram claro que valorizam, por exemplo, a menos que as cr\u00edticas comecem a superar o feedback positivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ask_for_More_Details\"><\/span>3. Solicite mais detalhes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea recebe um feedback, muitas vezes ele pode ser muito gen\u00e9rico, como \"Acho que voc\u00ea est\u00e1 fazendo um \u00f3timo trabalho!\" ou \"N\u00e3o gosto da apar\u00eancia do seu site\". Se um de seus afiliados disser algo assim, voc\u00ea pode tentar obter mais detalhes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you can thank the affiliate and then ask if there is anything specific about your program that they\u2019re enjoying or don\u2019t like. You don&#8217;t  want to push them into saying more, of course, but if you provide the opportunity, you&#8217;ll find that many will be happy to share their thoughts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Perform_Usability_Testing_and_User_Research\"><\/span>4. Realize testes de usabilidade e pesquisas com usu\u00e1rios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As we mentioned previously, some customers may share negative feedback without saying exactly what they think is wrong. If you&#8217;re hearing a lot of generally negative comments, but aren&#8217;t sure what the exact problem is, you may want to perform a thorough review of your affiliate site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso pode incluir <a href=\"https:\/\/www.uxbooth.com\/articles\/complete-beginners-guide-to-design-research\/\">pesquisa com usu\u00e1rios<\/a> ou <a href=\"https:\/\/www.nngroup.com\/articles\/which-ux-research-methods\/\">teste de usabilidade<\/a>, and should be guided by the feedback you\u2019ve received. For example, if a few of your affiliates have mentioned that your site is hard to use, usability testing can help uncover gaps in its design. On the other hand, if your content isn&#8217;t having the effect you&#8217;d like, user research can help you find out what your target audience really wants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on what you discover, you may decide to make changes to your website, or shift your content&#8217;s focus. You may also find that the initial complaints were outliers, and that your program is functioning smoothly. This can be fine \u2013 you\u2019re never going to satisfy every single user!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Offer_to_Make_Things_Right\"><\/span>5. Ofere\u00e7a-se para consertar as coisas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, let\u2019s talk about how to handle extremely negative feedback. It can be upsetting to receive unhappy comments about the program you&#8217;ve worked so hard to develop. However, negative feedback can be valuable too. It\u2019s good to know when someone is unhappy, so that you have a chance to resolve the issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can&#8217;t fix the specific problem the affiliate has had, other ways to make things right can include offering a small bonus or freebie to the affiliate in question. A simple apology can also go a long way. An affiliate who knows that you&#8217;ve listened to and respected their feedback is more likely to stick around, despite their bad experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao administrar um site de afiliados, voc\u00ea depende do feedback para atender \u00e0s preocupa\u00e7\u00f5es dos usu\u00e1rios e manter o site funcionando sem problemas. Os coment\u00e1rios positivos e negativos permitem que voc\u00ea mantenha o que est\u00e1 funcionando bem e revise o que n\u00e3o est\u00e1. Esse processo tamb\u00e9m pode ajud\u00e1-lo a demonstrar que voc\u00ea se preocupa com seus afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cinco maneiras de abordar o feedback dos afiliados incluem:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Sempre agradecendo ao afiliado<\/li><li>Anotar o feedback para uso futuro<\/li><li>Solicita\u00e7\u00e3o de detalhes mais espec\u00edficos<\/li><li>Realiza\u00e7\u00e3o de testes de usabilidade e\/ou pesquisas com usu\u00e1rios<\/li><li>Oferecendo-se para consertar as coisas<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como responder ao feedback sobre seu programa de afiliados? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste post, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>When you run an affiliate program, receiving feedback is crucial to your success. However, it\u2019s not enough to solicit feedback. You need to know how to interpret and respond to customers\u2019 complaints, as well as to their compliments. The good news is that evaluating customer feedback doesn&#8217;t have to take up all your time. With [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3748,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312],"tags":[334],"class_list":["post-3665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-affiliate-relations","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Feedback is a vital part of any affiliate program. 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