{"id":3703,"date":"2019-07-30T16:38:06","date_gmt":"2019-07-30T16:38:06","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3703"},"modified":"2021-05-31T19:59:58","modified_gmt":"2021-05-31T19:59:58","slug":"affiliate-marketing-vs-direct-advertising","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-vs-direct-advertising\/","title":{"rendered":"Marketing de afiliados versus publicidade direta: Qual \u00e9 a melhor op\u00e7\u00e3o para sua empresa?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a746b368d76e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a746b368d76e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-vs-direct-advertising\/#Affiliate_Marketing_vs_Direct_Advertising\" >Marketing de afiliados vs. publicidade direta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-vs-direct-advertising\/#The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\" >Os pr\u00f3s e contras do marketing de afiliados e da publicidade direta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-vs-direct-advertising\/#How_to_Choose_Which_Type_of_Advertising_to_Focus_On\" >Como escolher em qual tipo de publicidade se concentrar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-vs-direct-advertising\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Administrar um neg\u00f3cio bem-sucedido nunca \u00e9 f\u00e1cil. Depois de estabelecer seu produto ou servi\u00e7o, \u00e9 hora de descobrir como voc\u00ea vai comercializ\u00e1-lo. Tanto o marketing de afiliados quanto a publicidade direta s\u00e3o formas leg\u00edtimas de aumentar as vendas, mas \u00e9 dif\u00edcil saber qual \u00e9 a mais adequada para sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saber qual m\u00e9todo de publicidade \u00e9 o mais adequado para suas necessidades pode ajud\u00e1-lo a economizar tempo e dinheiro no longo prazo. Para fazer isso, basta considerar alguns fatores importantes, inclusive se est\u00e1 tentando desenvolver o conhecimento da marca ou aumentar as vendas diretamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, vamos abordar os conceitos b\u00e1sicos do marketing de afiliados e da publicidade direta e, em seguida, explorar as vantagens e desvantagens de ambas as estrat\u00e9gias. Vamos dar uma olhada!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_vs_Direct_Advertising\"><\/span>Marketing de afiliados vs. publicidade direta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados e a publicidade direta s\u00e3o dois m\u00e9todos populares, mas muito diferentes, de comercializar um produto ou servi\u00e7o on-line. O marketing de afiliados \u00e9 \u00fatil para atrair mais aten\u00e7\u00e3o para suas ofertas, enquanto a publicidade direta \u00e9 excelente para criar reconhecimento da marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambas s\u00e3o t\u00e9cnicas importantes que voc\u00ea pode usar como parte de suas campanhas, mas o que as diferencia uma da outra?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Marketing de afiliados (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/2016\/06\/what-is-affiliate-marketing\/\" target=\"_blank\">Marketing de afiliados<\/a> \u00e9 um processo em que voc\u00ea recruta outras pessoas e empresas para ajudar a divulgar seu produto ou servi\u00e7o e enviar mais tr\u00e1fego para seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas pessoas e empresas s\u00e3o chamadas de afiliadas, e voc\u00ea paga a elas uma comiss\u00e3o por cada venda resultante de suas indica\u00e7\u00f5es. Essa \u00e9 uma t\u00e9cnica eficaz para pequenas empresas, pois h\u00e1 poucos custos iniciais e voc\u00ea s\u00f3 paga comiss\u00f5es ap\u00f3s a realiza\u00e7\u00e3o de cada venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investopedia.com\/terms\/d\/direct-marketing.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Publicidade ou marketing direto<\/a>, por outro lado, consiste em criar mensagens direcionadas a um p\u00fablico espec\u00edfico que possa se interessar pelo seu produto ou servi\u00e7o. Voc\u00ea poderia chamar isso de publicidade \u2018tradicional\u2019, j\u00e1 que envolve, em grande parte, a veicula\u00e7\u00e3o de an\u00fancios em outros sites. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa estrat\u00e9gia consiste em comunicar o que sua marca oferece aos clientes em potencial. O envio de solicita\u00e7\u00f5es de seguro de carro para algu\u00e9m que acabou de comprar um ve\u00edculo \u00e9 um exemplo de marketing direto. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\"><\/span>Os pr\u00f3s e contras do marketing de afiliados e da publicidade direta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em primeiro lugar, \u00e9 importante observar que tanto o marketing de afiliados quanto a publicidade direta t\u00eam seu papel em uma campanha bem-sucedida. Al\u00e9m disso, muitas empresas utilizam os dois m\u00e9todos em algum momento. No entanto, se voc\u00ea est\u00e1 apenas come\u00e7ando ou se sua empresa \u00e9 pequena, \u00e9 importante saber onde concentrar sua energia e seu investimento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/insights.digitalmediasolutions.com\/articles\/history-celebrity-endorsements\" target=\"_blank\" rel=\"noreferrer noopener\">Endossos de celebridades<\/a> s\u00e3o talvez o tipo mais conhecido de marketing de afiliados. Uma celebridade \u00e9 paga para usar um produto espec\u00edfico e falar publicamente sobre seus benef\u00edcios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso gera confian\u00e7a e interesse nos clientes em potencial que seguem essa celebridade. Tradicionalmente, essa t\u00e9cnica costuma ser combinada com um marketing mais direto na forma de comerciais de televis\u00e3o ou outros an\u00fancios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, a maior parte do marketing de afiliados hoje em dia est\u00e1 mais relacionada ao recrutamento de pessoas comuns e \"influenciadores\" para promover seu produto on-line e em sites de m\u00eddia social. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sproutsocial.com\/insights\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influenciadores<\/a> s\u00e3o pessoas que t\u00eam um grande n\u00famero de seguidores online ou que gozam de muita confian\u00e7a junto a um p\u00fablico espec\u00edfico. Voc\u00ea contrataria esses afiliados para divulgar seu produto e, por cada venda resultante de um de seus links de afiliado, pagaria a eles uma comiss\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por um lado, esse tipo de marketing <a aria-label=\"\u00e9 mais org\u00e2nico e amig\u00e1vel (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/2018\/06\/how-small-businesses-can-benefit-from-affiliate-marketing\/\" target=\"_blank\">\u00e9 mais org\u00e2nico e mais amig\u00e1vel<\/a> aos seus clientes do que o marketing direto. \u00c9 tamb\u00e9m uma \u00f3tima maneira de ampliar o alcance do seu neg\u00f3cio, diversificar sua base de clientes e aumentar as vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, voc\u00ea ter\u00e1 pouco controle criativo sobre a forma como seus afiliados decidirem promover sua empresa. Os programas de afiliados tamb\u00e9m podem exigir bastante organiza\u00e7\u00e3o e gest\u00e3o para funcionarem, embora seja poss\u00edvel simplificar bastante esse processo usando um plugin como <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\">Afiliado f\u00e1cil<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A publicidade direta \u00e9 muito mais f\u00e1cil de implementar. Tudo o que voc\u00ea precisa fazer \u00e9 informar a um p\u00fablico-alvo sobre sua empresa ou um produto espec\u00edfico e incentiv\u00e1-lo a fazer uma compra. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maior parte do seu tempo ser\u00e1 dedicada \u00e0 pesquisa do seu p\u00fablico-alvo e \u00e0 cria\u00e7\u00e3o dos seus an\u00fancios. Voc\u00ea tamb\u00e9m precisar\u00e1 decidir onde os an\u00fancios ser\u00e3o veiculados e se deseja se concentrar em uma \u00fanica campanha ou diversificar suas mensagens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse tipo de publicidade pode ser muito eficaz para apresentar uma solu\u00e7\u00e3o aos problemas dos clientes em potencial e lev\u00e1-los a comprar. No entanto, ela tem suas desvantagens. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, h\u00e1 tanta publicidade direta por toda parte que muitas pessoas come\u00e7aram a ignor\u00e1-la completamente. Ela ainda pode ser \u00fatil at\u00e9 certo ponto, mas os an\u00fancios podem n\u00e3o gerar tantas vendas quanto o conte\u00fado de marketing de afiliados. Al\u00e9m disso, se suas campanhas publicit\u00e1rias forem muito agressivas ou enganosas de alguma forma, isso pode causar uma m\u00e1 impress\u00e3o sobre sua empresa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Type_of_Advertising_to_Focus_On\"><\/span>Como escolher em qual tipo de publicidade se concentrar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados oferece maior alcance e diversidade para sua empresa, enquanto a publicidade direta pode ser eficaz para aumentar a conscientiza\u00e7\u00e3o sobre seus produtos ou servi\u00e7os. Ent\u00e3o, qual \u00e9 a melhor op\u00e7\u00e3o para voc\u00ea?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tiver um or\u00e7amento limitado e uma pequena empresa, talvez queira <a aria-label=\"comece com o marketing de afiliados (abre em uma nova guia)\" href=\"https:\/\/easyaffiliate.com\/pt\/2017\/03\/tips-for-affiliate-marketing-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">comece com o marketing de afiliados<\/a>. Se voc\u00ea estiver disposto a dedicar tempo e esfor\u00e7o para montar um programa s\u00f3lido, esse tipo de marketing pode ser muito eficaz. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados tem uma excelente taxa de retorno sobre o investimento (ROI), pois muitas pessoas est\u00e3o mais dispostas a comprar se virem outras pessoas usando e gostando de um produto. Essa estrat\u00e9gia tamb\u00e9m \u00e9 uma boa op\u00e7\u00e3o para produtos mais complexos e dif\u00edceis de explicar por meio de an\u00fancios tradicionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, se voc\u00ea tiver algum dinheiro para investir antecipadamente, a publicidade direta pode ser um \u00f3timo lugar para come\u00e7ar a criar sua campanha on-line. Se voc\u00ea puder identificar um p\u00fablico que tenha necessidade ou prov\u00e1vel interesse em seu produto, esse tipo de marketing pode ser muito eficaz. Os produtos e servi\u00e7os que oferecem solu\u00e7\u00f5es \u00f3bvias para problemas comuns s\u00e3o perfeitos para a publicidade direta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como mencionamos anteriormente, ambas as t\u00e9cnicas de marketing t\u00eam seu lugar em campanhas bem-sucedidas. Se sua empresa vende uma variedade de produtos, por exemplo, talvez voc\u00ea queira empregar a publicidade direta para divulgar sua empresa como um todo, enquanto usa afiliados para aumentar as vendas de produtos espec\u00edficos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os afiliados podem fornecer recomenda\u00e7\u00f5es positivas para o seu produto, enquanto a publicidade direta mostrar\u00e1 aos clientes em potencial o que ele faz e como pode benefici\u00e1-los.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing n\u00e3o \u00e9 apenas um dos aspectos mais importantes de um neg\u00f3cio bem-sucedido, mas tamb\u00e9m um dos mais dif\u00edceis de implementar. \u00c9 dif\u00edcil saber qual a melhor forma de gastar seu or\u00e7amento de marketing e onde concentrar seu tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados e a publicidade direta s\u00e3o t\u00e1ticas que t\u00eam seu lugar em um neg\u00f3cio bem-sucedido. <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Marketing de afiliados <\/a>pode ajudar sua empresa a aumentar o alcance e diversificar a base de clientes, enquanto a publicidade direta oferece valor imediato e \u00e9 mais f\u00e1cil de controlar. Essas estrat\u00e9gias funcionam bem sozinhas e tamb\u00e9m podem ser combinadas para produzir resultados ainda melhores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre marketing de afiliados, publicidade direta ou o plugin Easy Affiliate? N\u00e3o hesite em perguntar na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Running a successful business is never easy. Once you\u2019ve established your product or service, it\u2019s time to figure out how you\u2019re going to market it. Both affiliate marketing and direct advertising are legitimate ways to build sales, but it\u2019s hard to know which is right for your business. Knowing what advertising method is the best [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[293],"class_list":["post-3703","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-advertising","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"All kinds of marketing can help you grow your business. 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