{"id":3703,"date":"2019-07-30T16:38:06","date_gmt":"2019-07-30T16:38:06","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=3703"},"modified":"2021-05-31T19:59:58","modified_gmt":"2021-05-31T19:59:58","slug":"affiliate-marketing-vs-direct-advertising","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-vs-direct-advertising\/","title":{"rendered":"Marketing de afiliados versus publicidade direta: Qual \u00e9 a melhor op\u00e7\u00e3o para sua empresa?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59f7426e787\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59f7426e787\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-vs-direct-advertising\/#Affiliate_Marketing_vs_Direct_Advertising\" >Marketing de afiliados vs. publicidade direta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-vs-direct-advertising\/#The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\" >Os pr\u00f3s e contras do marketing de afiliados e da publicidade direta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-vs-direct-advertising\/#How_to_Choose_Which_Type_of_Advertising_to_Focus_On\" >Como escolher em qual tipo de publicidade se concentrar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-marketing-vs-direct-advertising\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Administrar um neg\u00f3cio bem-sucedido nunca \u00e9 f\u00e1cil. Depois de estabelecer seu produto ou servi\u00e7o, \u00e9 hora de descobrir como voc\u00ea vai comercializ\u00e1-lo. Tanto o marketing de afiliados quanto a publicidade direta s\u00e3o formas leg\u00edtimas de aumentar as vendas, mas \u00e9 dif\u00edcil saber qual \u00e9 a mais adequada para sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saber qual m\u00e9todo de publicidade \u00e9 o mais adequado para suas necessidades pode ajud\u00e1-lo a economizar tempo e dinheiro no longo prazo. Para fazer isso, basta considerar alguns fatores importantes, inclusive se est\u00e1 tentando desenvolver o conhecimento da marca ou aumentar as vendas diretamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll discuss the basics of affiliate marketing and direct advertising, then explore the advantages and drawbacks of both strategies. Let\u2019s take a look!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Marketing_vs_Direct_Advertising\"><\/span>Marketing de afiliados vs. publicidade direta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados e a publicidade direta s\u00e3o dois m\u00e9todos populares, mas muito diferentes, de comercializar um produto ou servi\u00e7o on-line. O marketing de afiliados \u00e9 \u00fatil para atrair mais aten\u00e7\u00e3o para suas ofertas, enquanto a publicidade direta \u00e9 excelente para criar reconhecimento da marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambas s\u00e3o t\u00e9cnicas importantes que voc\u00ea pode usar como parte de suas campanhas, mas o que as diferencia uma da outra?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a aria-label=\"Marketing de afiliados (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/2016\/06\/what-is-affiliate-marketing\/\" target=\"_blank\">Marketing de afiliados<\/a> \u00e9 um processo em que voc\u00ea recruta outras pessoas e empresas para ajudar a divulgar seu produto ou servi\u00e7o e enviar mais tr\u00e1fego para seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas pessoas e empresas s\u00e3o chamadas de afiliadas, e voc\u00ea paga a elas uma comiss\u00e3o por cada venda resultante de suas indica\u00e7\u00f5es. Essa \u00e9 uma t\u00e9cnica eficaz para pequenas empresas, pois h\u00e1 poucos custos iniciais e voc\u00ea s\u00f3 paga comiss\u00f5es ap\u00f3s a realiza\u00e7\u00e3o de cada venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.investopedia.com\/terms\/d\/direct-marketing.asp\" target=\"_blank\" rel=\"noreferrer noopener\">Publicidade ou marketing direto<\/a>, on the other hand, involves creating messages targeted at a specific audience that may be interested in your product or service. You might call this &#8216;traditional&#8217; advertising, as it largely involves placing ads on other websites. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa estrat\u00e9gia consiste em comunicar o que sua marca oferece aos clientes em potencial. O envio de solicita\u00e7\u00f5es de seguro de carro para algu\u00e9m que acabou de comprar um ve\u00edculo \u00e9 um exemplo de marketing direto. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Affiliate_Marketing_and_Direct_Advertising\"><\/span>Os pr\u00f3s e contras do marketing de afiliados e da publicidade direta<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First, it&#8217;s important to note that both affiliate marketing and direct advertising have their place in a successful campaign. What&#8217;s more, many businesses employ both methods at some point. If you\u2019re just getting started or your business is small, however, it\u2019s important to know where to focus your energy and money. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/insights.digitalmediasolutions.com\/articles\/history-celebrity-endorsements\" target=\"_blank\" rel=\"noreferrer noopener\">Endossos de celebridades<\/a> s\u00e3o talvez o tipo mais conhecido de marketing de afiliados. Uma celebridade \u00e9 paga para usar um produto espec\u00edfico e falar publicamente sobre seus benef\u00edcios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso gera confian\u00e7a e interesse nos clientes em potencial que seguem essa celebridade. Tradicionalmente, essa t\u00e9cnica costuma ser combinada com um marketing mais direto na forma de comerciais de televis\u00e3o ou outros an\u00fancios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, a maior parte do marketing de afiliados hoje em dia est\u00e1 mais relacionada ao recrutamento de pessoas comuns e \"influenciadores\" para promover seu produto on-line e em sites de m\u00eddia social. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sproutsocial.com\/insights\/influencer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Influenciadores<\/a> are people who have large online followings,  or a lot of trust with a specific audience. You would hire these affiliates to spread the word about your product, and for every sale that results from one of their affiliate links, you&#8217;d pay them a commission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por um lado, esse tipo de marketing <a aria-label=\"\u00e9 mais org\u00e2nico e amig\u00e1vel (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/2018\/06\/how-small-businesses-can-benefit-from-affiliate-marketing\/\" target=\"_blank\">\u00e9 mais org\u00e2nico e mais amig\u00e1vel<\/a> to your customers than direct marketing. It&#8217;s also a great way to increase the reach of your business, diversify your customer base, and improve sales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, you&#8217;ll have little creative control over how your affiliates choose to promote your business. Affiliate programs can also require a great deal of organization and management to run, although you can simplify this process greatly using a plugin like <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\">Afiliado f\u00e1cil<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A publicidade direta \u00e9 muito mais f\u00e1cil de implementar. Tudo o que voc\u00ea precisa fazer \u00e9 informar a um p\u00fablico-alvo sobre sua empresa ou um produto espec\u00edfico e incentiv\u00e1-lo a fazer uma compra. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most of your time will be spent on researching your target audience and creating your advertisements. You&#8217;ll also need to consider where your ads will be placed, and whether you want to focus on a single campaign or diversify your messaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This type of advertising can be very effective at presenting a solution to potential customers&#8217; problems, and getting them to buy. It does have its drawbacks, however. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, there&#8217;s so much direct advertising everywhere that many people have begun to tune it out entirely. It can still be useful to a certain point, but ads may not convert as many sales as affiliate marketing content. Also, if your ad campaigns are too aggressive or misleading in any way, that can leave a bad impression of your business. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Choose_Which_Type_of_Advertising_to_Focus_On\"><\/span>Como escolher em qual tipo de publicidade se concentrar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados oferece maior alcance e diversidade para sua empresa, enquanto a publicidade direta pode ser eficaz para aumentar a conscientiza\u00e7\u00e3o sobre seus produtos ou servi\u00e7os. Ent\u00e3o, qual \u00e9 a melhor op\u00e7\u00e3o para voc\u00ea?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea tiver um or\u00e7amento limitado e uma pequena empresa, talvez queira <a aria-label=\"comece com o marketing de afiliados (abre em uma nova guia)\" href=\"https:\/\/easyaffiliate.com\/pt\/2017\/03\/tips-for-affiliate-marketing-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">comece com o marketing de afiliados<\/a>. If you&#8217;re willing to put in the time and effort to set up a strong program, this type of marketing can be very effective. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados tem uma excelente taxa de retorno sobre o investimento (ROI), pois muitas pessoas est\u00e3o mais dispostas a comprar se virem outras pessoas usando e gostando de um produto. Essa estrat\u00e9gia tamb\u00e9m \u00e9 uma boa op\u00e7\u00e3o para produtos mais complexos e dif\u00edceis de explicar por meio de an\u00fancios tradicionais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, se voc\u00ea tiver algum dinheiro para investir antecipadamente, a publicidade direta pode ser um \u00f3timo lugar para come\u00e7ar a criar sua campanha on-line. Se voc\u00ea puder identificar um p\u00fablico que tenha necessidade ou prov\u00e1vel interesse em seu produto, esse tipo de marketing pode ser muito eficaz. Os produtos e servi\u00e7os que oferecem solu\u00e7\u00f5es \u00f3bvias para problemas comuns s\u00e3o perfeitos para a publicidade direta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como mencionamos anteriormente, ambas as t\u00e9cnicas de marketing t\u00eam seu lugar em campanhas bem-sucedidas. Se sua empresa vende uma variedade de produtos, por exemplo, talvez voc\u00ea queira empregar a publicidade direta para divulgar sua empresa como um todo, enquanto usa afiliados para aumentar as vendas de produtos espec\u00edficos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os afiliados podem fornecer recomenda\u00e7\u00f5es positivas para o seu produto, enquanto a publicidade direta mostrar\u00e1 aos clientes em potencial o que ele faz e como pode benefici\u00e1-los.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing n\u00e3o \u00e9 apenas um dos aspectos mais importantes de um neg\u00f3cio bem-sucedido, mas tamb\u00e9m um dos mais dif\u00edceis de implementar. \u00c9 dif\u00edcil saber qual a melhor forma de gastar seu or\u00e7amento de marketing e onde concentrar seu tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados e a publicidade direta s\u00e3o t\u00e1ticas que t\u00eam seu lugar em um neg\u00f3cio bem-sucedido. <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Marketing de afiliados <\/a>pode ajudar sua empresa a aumentar o alcance e diversificar a base de clientes, enquanto a publicidade direta oferece valor imediato e \u00e9 mais f\u00e1cil de controlar. Essas estrat\u00e9gias funcionam bem sozinhas e tamb\u00e9m podem ser combinadas para produzir resultados ainda melhores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you have any questions about affiliate marketing, direct advertising, or the Easy Affiliate plugin? Don&#8217;t hesitate to ask in the comments section below!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, siga-nos em <a href=\"https:\/\/twitter.com\/easyaffapp\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>. E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Running a successful business is never easy. Once you\u2019ve established your product or service, it\u2019s time to figure out how you\u2019re going to market it. Both affiliate marketing and direct advertising are legitimate ways to build sales, but it\u2019s hard to know which is right for your business. Knowing what advertising method is the best [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":3914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[293],"class_list":["post-3703","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-advertising","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"All kinds of marketing can help you grow your business. 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