{"id":4200,"date":"2020-02-04T10:00:00","date_gmt":"2020-02-04T10:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4200"},"modified":"2022-03-05T15:33:10","modified_gmt":"2022-03-05T15:33:10","slug":"affiliate-link-disclosures","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-link-disclosures\/","title":{"rendered":"Tudo o que voc\u00ea precisa saber sobre divulga\u00e7\u00e3o de afiliados"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a5a54e397014\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5a54e397014\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-link-disclosures\/#An_Introduction_to_Affiliate_Disclosure\" >Uma introdu\u00e7\u00e3o \u00e0 divulga\u00e7\u00e3o de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-link-disclosures\/#3_Tips_for_Incorporating_Affiliate_Disclosure_in_Your_Promotions\" >3 dicas para incorporar a divulga\u00e7\u00e3o de afiliados em suas promo\u00e7\u00f5es<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-link-disclosures\/#1_Use_Clear_and_Direct_Language\" >1. Use uma linguagem clara e direta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-link-disclosures\/#2_Make_Sure_Link_Disclosures_Are_Prominently_Placed_and_Accessible\" >2. Certifique-se de que as divulga\u00e7\u00f5es de links sejam colocadas de forma destacada e acess\u00edveis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-link-disclosures\/#3_Add_Relevant_Hashtags_on_Affiliate_Social_Media_Posts\" >3. Adicione hashtags relevantes nas publica\u00e7\u00f5es de m\u00eddia social dos afiliados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-link-disclosures\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Os links desempenham um papel central no marketing de afiliados. Eles s\u00e3o um mecanismo fundamental para aumentar as convers\u00f5es e, por sua vez, os ganhos de comiss\u00e3o. Entretanto, essas informa\u00e7\u00f5es n\u00e3o s\u00e3o de conhecimento exclusivo dos comerciantes e afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os consumidores t\u00eam o direito legal de saber quando algu\u00e9m est\u00e1 sendo pago como resultado direto de uma venda. <a aria-label=\"Uso de divulga\u00e7\u00f5es de links de afiliados (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/2018\/02\/effective-affiliate-blog\/\" target=\"_blank\">Divulga\u00e7\u00e3o de afiliados<\/a> ajuda a manter pr\u00e1ticas \u00e9ticas e a confian\u00e7a no setor de marketing digital. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, explicaremos o que \u00e9 divulga\u00e7\u00e3o de afiliados e para que essas divulga\u00e7\u00f5es s\u00e3o usadas. Em seguida, forneceremos tr\u00eas dicas para incorpor\u00e1-las efetivamente em seu conte\u00fado. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Affiliate_Disclosure\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 divulga\u00e7\u00e3o de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <a rel=\"noreferrer noopener\" aria-label=\"Comiss\u00e3o Federal de Com\u00e9rcio (FTC) (abre em uma nova guia)\" href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\" target=\"_blank\">Comiss\u00e3o Federal de Com\u00e9rcio (FTC)<\/a> \u00e9 respons\u00e1vel por garantir que as empresas sigam pr\u00e1ticas \u00e9ticas. Parte dessa miss\u00e3o \u00e9 estabelecer leis e regulamentos para a prote\u00e7\u00e3o do consumidor. Isso inclui a obrigatoriedade de divulga\u00e7\u00e3o de links de afiliados, como o que est\u00e1 abaixo:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"734\" height=\"268\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure.png\" alt=\"Uma divulga\u00e7\u00e3o de afiliado em um site.\" class=\"wp-image-4207\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure.png 734w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure-300x110.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure-389x142.png 389w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/affiliate-link-disclosure-156x57.png 156w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Essas pol\u00edticas beneficiam tanto os vendedores quanto os compradores. Elas ajudam a manter a igualdade de condi\u00e7\u00f5es para os profissionais de marketing e a oportunidade de competir de forma justa. Tamb\u00e9m facilitam a transpar\u00eancia e criam confian\u00e7a nos consumidores. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recentemente, a FTC atualizou seu <a aria-label=\"pol\u00edtica de divulga\u00e7\u00e3o de afiliados e diretrizes de endosso (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/ftcs-endorsement-guides\" target=\"_blank\">pol\u00edtica de divulga\u00e7\u00e3o de afiliados e diretrizes de endosso<\/a> para incluir mais divulga\u00e7\u00f5es voltadas para influenciadores de m\u00eddia social. Alguns dos destaques mais importantes que dizem respeito aos profissionais de marketing afiliados incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Os afiliados devem divulgar de forma clara e evidente os relacionamentos com comerciantes, marcas ou produtos em seus sites.<\/li><li>As divulga\u00e7\u00f5es devem ser colocadas perto do \"item desencadeador\" ou da recomenda\u00e7\u00e3o.<\/li><li>A isen\u00e7\u00e3o de responsabilidade deve ser redigida em linguagem clara e compreens\u00edvel.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A FTC continuamente <a aria-label=\"verifica\u00e7\u00f5es pontuais de n\u00e3o conformidade (abre em uma nova guia)\" href=\"https:\/\/morningconsult.com\/2018\/10\/04\/a-year-later-ftcs-influencer-marketing-guidelines-still-largely-ignored\/\" target=\"_blank\" rel=\"noreferrer noopener\">verifica\u00e7\u00f5es pontuais de n\u00e3o conformidade<\/a> and regularly releases new initiatives to crack down on unethical business practices. If you don&#8217;t properly disclose your affiliate relationships, you run the risk of being reported and fined. Even worse, you could jeopardize your reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tips_for_Incorporating_Affiliate_Disclosure_in_Your_Promotions\"><\/span>3 dicas para incorporar a divulga\u00e7\u00e3o de afiliados em suas promo\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that affiliate link disclosure doesn&#8217;t have to be overly complicated or intimidating. In fact, these disclosures are pretty straightforward and easy to implement. Let&#8217;s take a look at three tips you can use for incorporating them into your promotions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Clear_and_Direct_Language\"><\/span>1. Use uma linguagem clara e direta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The language you use to write your disclosures can and should be simple and direct. It&#8217;s important to keep in mind that consumers may not necessarily know what an &#8220;affliate link&#8221; means. That&#8217;s why the FTC requests these notices be clear and easy for anyone to understand. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s best to avoid complicated or fancy industry jargon. Aim to be as brief yet specific as possible. The main point you&#8217;re trying to communicate is that you may receive payment as a direct result of the sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s worth noting that your payment doesn&#8217;t have to be a monetary commission. The FTC recognizes the need to disclose any fringe benefits, such as free products or vacations. Therefore, you may consider using words such as &#8220;compensation&#8221; that encompass all types of perks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s take a look at two examples of affiliate disclosure. Here&#8217;s one that is not only wordy, but doesn&#8217;t put the mention of compensation at the beginning:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"785\" height=\"65\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure.png\" alt=\"Um exemplo de divulga\u00e7\u00e3o inaceit\u00e1vel de um link de afiliado.\" class=\"wp-image-4211\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure.png 785w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-300x25.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-768x64.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-524x43.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/unacceptable-disclosure-156x13.png 156w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"> Por outro lado, o exemplo a seguir \u00e9 um exemplo de divulga\u00e7\u00e3o de link de afiliado que seria considerado aceit\u00e1vel. Ele revela a remunera\u00e7\u00e3o antecipadamente e vai direto ao ponto:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"776\" height=\"64\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure.png\" alt=\"Um exemplo de divulga\u00e7\u00e3o de link aceit\u00e1vel.\" class=\"wp-image-4212\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure.png 776w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-300x25.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-768x63.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-524x43.png 524w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/acceptable-link-disclosure-156x13.png 156w\" sizes=\"(max-width: 776px) 100vw, 776px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re running an affiliate program, it&#8217;s helpful to <a aria-label=\"exibir visivelmente as diretrizes de divulga\u00e7\u00e3o (abre em uma nova guia)\" href=\"https:\/\/easyaffiliate.com\/pt\/2017\/06\/create-clear-affiliate-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exibir visivelmente as diretrizes de divulga\u00e7\u00e3o<\/a> para seus afiliados usarem. Dessa forma, voc\u00ea pode se sentir confiante sabendo que eles est\u00e3o usando a linguagem correta e em conformidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nosso <a aria-label=\"Easy Affiliate (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\">Afiliado f\u00e1cil<\/a> pode ajudar com isso. Voc\u00ea pode criar p\u00e1ginas de navega\u00e7\u00e3o personalizadas, inclusive uma para diretrizes de divulga\u00e7\u00e3o de afiliados, e public\u00e1-las na se\u00e7\u00e3o <em><a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Painel de controle de afiliados<\/a><\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"795\" height=\"999\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message.png\" alt=\"Mensagem de boas-vindas facilmente definida pelo Afiliado\" class=\"wp-image-5867\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message.png 795w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-239x300.png 239w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-768x965.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-10x12.png 10w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-113x142.png 113w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-215x270.png 215w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-544x684.png 544w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message-124x156.png 124w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, quando seus afiliados fizerem login em suas contas, essas informa\u00e7\u00f5es estar\u00e3o vis\u00edveis e acess\u00edveis:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"998\" height=\"703\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4.png\" alt=\"Easy Affiliate - Visualiza\u00e7\u00e3o do painel de controle do afiliado \" class=\"wp-image-5912\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4.png 998w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-300x211.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-768x541.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-202x142.png 202w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-383x270.png 383w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-971x684.png 971w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2021\/04\/Affiliate-Dashbo-4-156x110.png 156w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><figcaption>Os afiliados podem fazer login em seu painel e ver sua mensagem de boas-vindas e todas as p\u00e1ginas de navega\u00e7\u00e3o adicionais que voc\u00ea adicionar, inclusive uma p\u00e1gina de Diretrizes de divulga\u00e7\u00e3o.  <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Sure_Link_Disclosures_Are_Prominently_Placed_and_Accessible\"><\/span>2. Certifique-se de que as divulga\u00e7\u00f5es de links sejam colocadas de forma destacada e acess\u00edveis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outro aspecto crucial da divulga\u00e7\u00e3o de afiliados \u00e9 o posicionamento. De acordo com as diretrizes da FTC, as divulga\u00e7\u00f5es devem estar em locais \u00f3bvios, ou seja, f\u00e1ceis de ver e praticamente imposs\u00edveis de passar despercebidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Idealmente, eles devem ser feitos <em>antes de<\/em> o endosso deve preceder as decis\u00f5es de compra do consumidor. Colocar uma isen\u00e7\u00e3o de responsabilidade na parte inferior de um blog, por exemplo, n\u00e3o \u00e9 aceit\u00e1vel. Quanto mais pr\u00f3xima a divulga\u00e7\u00e3o estiver do \"item desencadeador\", como um link de afiliado ou uma recomenda\u00e7\u00e3o de produto, melhor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para n\u00e3o errar, voc\u00ea pode considerar adicionar uma divulga\u00e7\u00e3o na parte superior de todas as postagens do seu blog. O que voc\u00ea deve evitar \u00e9 enterr\u00e1-la no rodap\u00e9 ou na p\u00e1gina \"Sobre mim\". Elas devem estar em toda e qualquer p\u00e1gina que contenha links de afiliados:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"778\" height=\"327\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement.png\" alt=\"Uma divulga\u00e7\u00e3o de link de afiliado colocada na parte superior de uma postagem de blog.\" class=\"wp-image-4213\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement.png 778w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-300x126.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-768x323.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-338x142.png 338w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-642x270.png 642w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/link-disclosure-placement-156x66.png 156w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A forma como voc\u00ea formata as divulga\u00e7\u00f5es \u00e9 t\u00e3o importante quanto o local onde elas s\u00e3o colocadas em seu site. Elas devem estar vis\u00edveis em todos os dispositivos e n\u00e3o devem ser obscurecidas em telas de celulares. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A FTC tamb\u00e9m adverte contra a oculta\u00e7\u00e3o de divulga\u00e7\u00f5es por meio de hiperlinks vagos e mal rotulados, como \"Termos de servi\u00e7o\" ou \"Isen\u00e7\u00e3o de responsabilidade\". Em vez disso, voc\u00ea pode considerar algo como: \"Esta publica\u00e7\u00e3o cont\u00e9m links de afiliados. Clique aqui para ver a declara\u00e7\u00e3o de divulga\u00e7\u00e3o completa\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para facilitar a configura\u00e7\u00e3o da divulga\u00e7\u00e3o de links de afiliados, recomendamos o uso de uma ferramenta como <a aria-label=\"Links bonitos (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/\" target=\"_blank\">Links bonitos<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"795\" height=\"301\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures.png\" alt=\"Configura\u00e7\u00f5es do Pretty Links para divulga\u00e7\u00e3o de links no WordPress.\" class=\"wp-image-4209\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures.png 795w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-300x114.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-768x291.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-375x142.png 375w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-713x270.png 713w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/pretty-link-disclosures-156x59.png 156w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This plugin helps you disclose affiliate marketing relationships on any page or post. After you install and activate it, you&#8217;ll be able to use it to customize URLs and specify the <a aria-label=\"coloca\u00e7\u00e3o de divulga\u00e7\u00e3o de links (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/prettylinks.com\/docs\/link-to-disclosure\/\" target=\"_blank\">coloca\u00e7\u00e3o de divulga\u00e7\u00e3o de afiliados<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Relevant_Hashtags_on_Affiliate_Social_Media_Posts\"><\/span>3. Adicione hashtags relevantes nas publica\u00e7\u00f5es de m\u00eddia social dos afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como mencionamos anteriormente, a FTC divulgou recentemente <a rel=\"noreferrer noopener\" aria-label=\"novas atualiza\u00e7\u00f5es (abre em uma nova guia)\" href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\" target=\"_blank\">novas atualiza\u00e7\u00f5es<\/a> to its guidelines specific to social media. To summarize, you can&#8217;t use abbreviated versions of hashtags as a disclosure. Examples of this include <em>#spon<\/em> e <em>#collab<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The FTC is actually relatively lenient as far as acceptable words and hashtags you can use. However, they must clarify to readers that you&#8217;re being compensated in some way for your post. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez voc\u00ea queira evitar usar apenas <em>1TP5Filiada<\/em> porque, novamente, os consumidores podem n\u00e3o saber o que isso significa. As hashtags aceit\u00e1veis incluem #<em>patrocinado<\/em>, <em>#promo\u00e7\u00e3o<\/em>, <em>#paidad<\/em>ou <em>#ad<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post.png\" alt=\"Publica\u00e7\u00e3o patrocinada no Instagram.\" class=\"wp-image-4210\" width=\"800\" height=\"429\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post.png 802w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-300x161.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-768x413.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-264x142.png 264w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-502x270.png 502w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2019\/12\/sponsored-instagram-post-156x84.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The FTC doesn&#8217;t necessarily care where in the post caption the disclosure is used. It does, however, emphasize that it shouldn&#8217;t be buried in a sea of other hashtags. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea \u00e9 novo no marketing de afiliados, \u00e9 essencial conhecer as pol\u00edticas pertinentes e as pr\u00e1ticas recomendadas. Aumentar a transpar\u00eancia e a confian\u00e7a s\u00f3 traz benef\u00edcios para todas as partes envolvidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conforme discutimos neste artigo, tr\u00eas dicas para uma divulga\u00e7\u00e3o eficaz de afiliados incluem:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Usar linguagem clara e direta.<\/li><li>Garantir que as divulga\u00e7\u00f5es sejam colocadas de forma destacada e acess\u00edveis.<\/li><li>Adicionar hashtags relevantes nas publica\u00e7\u00f5es de m\u00eddia social. <\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea tem alguma d\u00favida sobre a divulga\u00e7\u00e3o de afiliados?<\/em> Conte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste post, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Links play a central role in affiliate marketing. They are an instrumental mechanism for boosting conversions, and in turn, commission earnings. However, that information isn\u2019t something only merchants and affiliates should be privy to. Consumers have a legal right to know when someone is getting paid as a direct result of a sale. Affiliate disclosure [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":5185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[312,132],"tags":[292,263],"class_list":["post-4200","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","tag-affiliate-link-disclosure","tag-affiliate-links","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"An affiliate disclosure is a necessary aspect of responsible affiliate marketing. 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