{"id":4374,"date":"2020-05-05T08:00:00","date_gmt":"2020-05-05T08:00:00","guid":{"rendered":"https:\/\/easyaffiliate.com\/?p=4374"},"modified":"2021-06-15T18:50:45","modified_gmt":"2021-06-15T18:50:45","slug":"affiliate-educational-guide","status":"publish","type":"post","link":"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-educational-guide\/","title":{"rendered":"Como criar um guia educacional para seus afiliados"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a59e594f06d9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a59e594f06d9\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-educational-guide\/#The_Importance_of_Educational_Guides_for_Affiliates\" >A import\u00e2ncia dos guias educacionais para afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-educational-guide\/#How_to_Create_an_Educational_Guide_for_Your_Affiliates_4_Key_Tips\" >Como criar um guia educacional para seus afiliados (4 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-educational-guide\/#1_Include_Affiliate_Marketing_Dos_and_Donts\" >1. Incluir o que se deve e o que n\u00e3o se deve fazer no marketing de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-educational-guide\/#2_Brand_Your_Programs_Guide_to_Promote_Your_Identity\" >2. Guia de identidade visual do seu programa para promover sua identidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-educational-guide\/#3_Look_to_Other_Guides_for_Inspiration\" >3. Procure inspira\u00e7\u00e3o em outros guias&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-educational-guide\/#4_Distribute_Your_Guide_to_Current_and_Incoming_Affiliates\" >4. Distribua seu guia aos afiliados atuais e futuros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-educational-guide\/#How_to_Create_an_Educational_Guide_for_Your_Affiliates_Using_Easy_Affiliate\" >Como criar um guia educacional para seus afiliados usando o Easy Affiliate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easyaffiliate.com\/pt\/blog\/affiliate-educational-guide\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Quando um programa de afiliados tem recrutas que se saem bem, eles podem ver rapidamente os resultados em suas vendas e na taxa de cliques (CTR). Por outro lado, quando seus parceiros t\u00eam dificuldades, eles podem ficar sobrecarregados e sua produtividade pode cair significativamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com isso em mente, \u00e9 importante que seu programa ofere\u00e7a aos afiliados todos os recursos necess\u00e1rios para que possam ter sucesso. Uma solu\u00e7\u00e3o \u00e9 disponibilizar a eles um guia educativo para orientar suas a\u00e7\u00f5es e ajud\u00e1-los quando precisarem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos primeiro abordar a import\u00e2ncia de criar guias educacionais para afiliados. Em seguida, daremos algumas dicas para que voc\u00ea desenvolva um para o seu programa. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Educational_Guides_for_Affiliates\"><\/span>A import\u00e2ncia dos guias educacionais para afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qualquer \u00e1rea de atua\u00e7\u00e3o perceber\u00e1 os benef\u00edcios de oferecer acesso a guias educacionais. Esses recursos podem moldar a compreens\u00e3o de uma pessoa sobre o que se espera dela em uma nova empresa, definir os valores, estilos e objetivos da sua empresa e familiarizar rapidamente os funcion\u00e1rios com outros conceitos b\u00e1sicos necess\u00e1rios para que desempenhem bem suas fun\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entretanto, os guias educacionais podem ser especialmente \u00fateis para <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/2017\/05\/transparency-in-affiliate-marketing\/\" target=\"_blank\">programas de afiliados<\/a>. Leve em considera\u00e7\u00e3o que os novos recrutas podem n\u00e3o estar familiarizados com as ferramentas dispon\u00edveis para ajud\u00e1-los, caso nunca tenham promovido produtos para uma marca antes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um guia escrito tamb\u00e9m pode fornecer aos parceiros as informa\u00e7\u00f5es necess\u00e1rias para que estejam atualizados sobre quest\u00f5es importantes, como a conformidade com a Federal Trade Commission (FTC). Afinal de contas, a viola\u00e7\u00e3o das normas da FTC pode refletir negativamente n\u00e3o apenas em afiliados individuais, mas tamb\u00e9m em sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, os guias s\u00e3o din\u00e2micos. \u00c0 medida que sua empresa muda, eles podem ser revisados para atender \u00e0s suas necessidades em constante evolu\u00e7\u00e3o. Isso pode torn\u00e1-los um ativo vers\u00e1til para seu programa, garantindo que seus afiliados n\u00e3o fiquem fora do circuito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em \u00faltima an\u00e1lise, as diretrizes oficiais de afiliados do seu programa podem servir como uma forma de comunica\u00e7\u00e3o para <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/2017\/05\/create-a-resource-hub\/\" target=\"_blank\">fornecer informa\u00e7\u00f5es cr\u00edticas<\/a> aos seus parceiros. Al\u00e9m disso, estar\u00e1 sempre dispon\u00edvel para que os influenciadores possam consult\u00e1-lo caso se sintam sem ideias. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Educational_Guide_for_Your_Affiliates_4_Key_Tips\"><\/span>Como criar um guia educacional para seus afiliados (4 dicas importantes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 aconselh\u00e1vel elaborar diretrizes abrangentes, sem sobrecarregar os novos colaboradores. Aqui est\u00e3o quatro dicas importantes para criar um guia informativo que n\u00e3o deixe seus parceiros confusos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Include_Affiliate_Marketing_Dos_and_Donts\"><\/span>1. Incluir o que se deve e o que n\u00e3o se deve fazer no marketing de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos aspectos mais importantes de um guia educacional para afiliados \u00e9 incluir o que se deve e o que n\u00e3o se deve fazer no setor. O conhecimento b\u00e1sico sobre como seus parceiros devem promover seus produtos \u00e9 o aspecto mais essencial desse recurso.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea poderia fornecer um resumo de <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/2020\/02\/affiliate-link-disclosures\/\" target=\"_blank\">Requisitos da FTC<\/a> para afiliados. Em particular, isso pode incluir informa\u00e7\u00f5es sobre divulga\u00e7\u00f5es de links, reda\u00e7\u00e3o de isen\u00e7\u00f5es de responsabilidade e como exibi-las.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre que voc\u00ea promover algo nas m\u00eddias sociais e tiver a ganhar com isso (<a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/disclosures-101-social-media-influencers\" target=\"_blank\">mesmo que voc\u00ea n\u00e3o esteja recebendo dinheiro<\/a>), sua posi\u00e7\u00e3o precisa ser divulgada ao p\u00fablico. Essa \u00e9 uma etapa para manter voc\u00ea e seus afiliados seguros:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-1024x642.jpg\" alt=\"Gal Gadot divulgando sua parceria paga com a Smartwater em uma publica\u00e7\u00e3o no Instagram.\" class=\"wp-image-4375\" width=\"768\" height=\"482\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-1024x642.jpg 1024w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-300x188.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-768x481.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-227x142.jpg 227w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-431x270.jpg 431w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-1092x684.jpg 1092w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad-156x98.jpg 156w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/ftc-compliance-ad.jpg 1256w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Da mesma forma, o que se deve e o que n\u00e3o se deve fazer tamb\u00e9m podem incluir considera\u00e7\u00f5es estil\u00edsticas, <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/2019\/11\/online-marketing-techniques\/\" target=\"_blank\">t\u00e9cnicas de marketing<\/a>, otimiza\u00e7\u00e3o para mecanismos de busca (SEO) e muito mais. Com o conhecimento sobre o que \u00e9 e o que n\u00e3o \u00e9 a abordagem correta, seus afiliados podem se sentir mais motivados a buscar vendas e cliques.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para isso, ao criar seu guia de marketing de afiliados, \u00e9 aconselh\u00e1vel criar documentos separados para cada assunto. Dessa forma, seus afiliados poder\u00e3o pesquisar exatamente o que desejam saber e ter\u00e3o uma maneira de dividir as informa\u00e7\u00f5es em partes diger\u00edveis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Brand_Your_Programs_Guide_to_Promote_Your_Identity\"><\/span>2. Guia de identidade visual do seu programa para promover sua identidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo do seu guia educacional, \u00e9 recomend\u00e1vel deixar claro que ele pertence \u00e0 sua marca. Afinal, esse recurso provavelmente ser\u00e1 uma parte fundamental do seu processo de integra\u00e7\u00e3o e pode ser o primeiro contato de alguns afiliados com o seu programa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/easyaffiliate.com\/pt\/2019\/07\/use-branding-effectively\/\" target=\"_blank\">Branding de suas diretrizes<\/a>Se voc\u00ea n\u00e3o tiver uma identidade forte e expl\u00edcita para o seu programa desde o in\u00edcio, voc\u00ea a estabelecer\u00e1 aos olhos dos seus recrutas. Assim, eles podem come\u00e7ar a absorver imediatamente o tom, o estilo e a sensa\u00e7\u00e3o geral que voc\u00ea deseja retratar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como uma marca estabelecida, voc\u00ea provavelmente j\u00e1 tem todos os materiais necess\u00e1rios para imprimir sua identidade no seu guia de afiliados. Ou seja, voc\u00ea pode colocar seu logotipo ou banners relevantes em seus documentos e seguir os requisitos de estilo que usa para outros conte\u00fados de marketing, como postagens de blog ou e-mails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo isso pode contribuir significativamente para fomentar uma valoriza\u00e7\u00e3o da identidade da sua marca entre os novos contratados. Assim, eles poder\u00e3o compreender e internalizar plenamente essas caracter\u00edsticas para utiliz\u00e1-las no futuro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Look_to_Other_Guides_for_Inspiration\"><\/span>3. Procure inspira\u00e7\u00e3o em outros guias&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea nunca escreveu um recurso online abrangente, como um guia de afiliados, talvez n\u00e3o saiba por onde come\u00e7ar. N\u00e3o basta levar em conta o conte\u00fado que precisa criar, mas tamb\u00e9m a forma de apresent\u00e1-lo. Acima de tudo, \u00e9 importante que ele seja f\u00e1cil de entender e visualmente atraente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, n\u00e3o se preocupe se n\u00e3o souber por onde come\u00e7ar. H\u00e1 muitas <a rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\" href=\"https:\/\/www.canva.com\/learn\/50-meticulous-style-guides-every-startup-see-launching\/\" target=\"_blank\">modelos de guias<\/a> on-line, alguns dos quais podem ser acessados gratuitamente. Voc\u00ea tamb\u00e9m pode verificar os exemplos que costumam ser inclu\u00eddos nas listas de demonstra\u00e7\u00e3o:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide.jpg\" alt=\"Um guia de estilo produzido pela Apple.\" class=\"wp-image-4376\" width=\"713\" height=\"442\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide.jpg 950w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-300x186.jpg 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-768x476.jpg 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-18x12.jpg 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-229x142.jpg 229w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-435x270.jpg 435w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/03\/apple-style-guide-156x97.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Elas podem lhe dar dicas \u00fateis sobre o que pode funcionar melhor para voc\u00ea. Ao estudar sua concorr\u00eancia e outros programas bem-sucedidos, voc\u00ea pode adaptar seu pr\u00f3prio conte\u00fado em um guia educacional para afiliados que fa\u00e7a sentido para sua marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Distribute_Your_Guide_to_Current_and_Incoming_Affiliates\"><\/span>4. Distribua seu guia aos afiliados atuais e futuros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de ter alguns recursos informativos prontos para uso, a pr\u00f3xima etapa \u00e9 coloc\u00e1-los nas m\u00e3os de seus afiliados. Para come\u00e7ar, considere a possibilidade de centraliz\u00e1-los em um \u00fanico site de f\u00e1cil acesso <a aria-label=\" (abre em uma nova guia)\" rel=\"noreferrer noopener\" href=\"https:\/\/easyaffiliate.com\/pt\/2017\/07\/communicating-effectively-with-your-affiliates\/\" target=\"_blank\">p\u00e1gina de recursos<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao fazer isso, voc\u00ea ter\u00e1 um link pronto para compartilhar que leva ao seu guia educacional completo sobre afiliados. Voc\u00ea pode inclu\u00ed-lo facilmente na mensagem de boas-vindas do seu site para novos membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma maneira de fazer isso \u00e9 por meio de um plug-in otimizado para facilitar a comunica\u00e7\u00e3o entre seu programa e seus parceiros. <a href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (abre em uma nova guia)\">Afiliado f\u00e1cil<\/a> \u00e9 uma dessas ferramentas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Educational_Guide_for_Your_Affiliates_Using_Easy_Affiliate\"><\/span>Como criar um guia educacional para seus afiliados usando o Easy Affiliate <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Easy Affiliate oferece v\u00e1rias op\u00e7\u00f5es para que voc\u00ea possa fornecer informa\u00e7\u00f5es valiosas aos seus afiliados \u2013 como, por exemplo, um guia educativo. Seja qual for a(s) forma(s) que voc\u00ea decidir usar, primeiro voc\u00ea precisar\u00e1 <a href=\"https:\/\/firstsiteguide.com\/wordpress-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma p\u00e1gina no WordPress<\/a> para publicar o guia informativo do seu programa de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea pode <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/installing-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">instalar e ativar<\/a> nosso plug-in Easy Affiliate para compartilhar facilmente seu guia com seus parceiros afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma maneira de disponibilizar seu guia educacional \u00e9 simplesmente adicionar sua p\u00e1gina rec\u00e9m-criada no WordPress como uma aba nos pain\u00e9is de controle dos seus afiliados. Para fazer isso, acesse Easy Affiliate &gt; Configura\u00e7\u00f5es &gt; Avan\u00e7ado e, em seguida, role a p\u00e1gina at\u00e9 a se\u00e7\u00e3o \u2019Navega\u00e7\u00e3o no painel de controle\u201d: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"780\" height=\"336\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6.png\" alt=\"Easy Affiliate - adicionar p\u00e1gina de navega\u00e7\u00e3o do painel \" class=\"wp-image-5920\" srcset=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6.png 780w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-300x129.png 300w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-768x331.png 768w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-18x8.png 18w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-330x142.png 330w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-627x270.png 627w, https:\/\/easyaffiliate.com\/wp-content\/uploads\/2020\/05\/Settings-\u2039-My-6-156x67.png 156w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pressione o bot\u00e3o Add Page (Adicionar p\u00e1gina) e abra a seta suspensa, que listar\u00e1 todas as p\u00e1ginas do WordPress dispon\u00edveis, inclusive seu guia educacional. Depois de clicar no bot\u00e3o azul Update Options (Op\u00e7\u00f5es de atualiza\u00e7\u00e3o), a p\u00e1gina ser\u00e1 automaticamente adicionada \u00e0 configura\u00e7\u00e3o do painel de afiliados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra maneira f\u00e1cil de fornecer informa\u00e7\u00f5es importantes aos seus afiliados \u00e9 postando no <a href=\"https:\/\/easyaffiliate.com\/pt\/docs\/affiliate-dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">Painel de controle de afiliados <\/a>em si. Abra o Easy Affiliate e v\u00e1 para Settings &gt; Affiliates &gt; Dashboard (Configura\u00e7\u00f5es &gt; Afiliados &gt; Painel). Aqui, voc\u00ea pode criar uma mensagem de boas-vindas e incluir o link para seu guia educacional: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2017\/06\/EA-Set-Welcome-Message.png\" alt=\"Mensagem de boas-vindas facilmente definida pelo Afiliado\" class=\"wp-image-5867\" width=\"788\" height=\"976\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Esse recurso permite que voc\u00ea coloque links de navega\u00e7\u00e3o personalizados nos pain\u00e9is on-line de seus afiliados, proporcionando a eles acesso r\u00e1pido a todos os guias educacionais que voc\u00ea criar. Lembre-se de clicar em <em>Op\u00e7\u00f5es de atualiza\u00e7\u00e3o<\/em> quando terminar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seu programa de afiliados precisa de parceiros que n\u00e3o se sintam perdidos. Ao oferecer orienta\u00e7\u00f5es claras a eles, voc\u00ea pode apoi\u00e1-los desde o in\u00edcio, para que tenham confian\u00e7a suficiente para ter sucesso em sua fun\u00e7\u00e3o de promover seus produtos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para criar seu pr\u00f3prio guia educacional de afiliados, lembre-se das quatro dicas que compartilhamos nesta postagem:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Inclua dicas importantes sobre o que fazer e o que n\u00e3o fazer no marketing de afiliados.<\/li><li>Incorporar a identidade de sua marca.<\/li><li>Procure inspira\u00e7\u00e3o em outros guias.<\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Distribua seu guia (abre em uma nova guia)\" href=\"https:\/\/easyaffiliate.com\/pt\/\" target=\"_blank\">Distribua seu guia<\/a> entre seus afiliados.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como criar e usar guias educacionais para seu programa de marketing de afiliados? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste post, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/twitter.com\/easyaffapp\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/easyaffiliateplugin\"><strong>Facebook<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/easy-affiliate-plugin\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>When an affiliate program has recruits that hit the ground running, they can quickly see the results in their sales and click-through rate (CTR). Conversely, when your partners struggle, they may become overwhelmed and their productivity might slip significantly. With that in mind, it&#8217;s important for your program to give its affiliates all the resources [&hellip;]<\/p>\n","protected":false},"author":1592,"featured_media":5974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[132,314],"tags":[44,322,321],"class_list":["post-4374","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-tutorials","tag-affiliate-marketing","tag-educate-affiliates","tag-education-guide","entry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"If your affiliates don&#039;t know what they&#039;re doing, they won&#039;t be able to drive sales. 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16:45:16","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-01-06 18:51:09","updated":"2026-05-28 16:45:16"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/easyaffiliate.com\/pt\/blog\/category\/business\/\" title=\"Business\">Business<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Create an Educational Guide for Your Affiliates\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/easyaffiliate.com\/pt"},{"label":"Business","link":"https:\/\/easyaffiliate.com\/pt\/blog\/category\/business\/"},{"label":"How to Create an Educational Guide for Your 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